Visitor Perceptions of Alternative Transportation Systems
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View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Texas A&M University VISITOR PERCEPTIONS OF ALTERNATIVE TRANSPORTATION SYSTEMS AND INTELLIGENT TRANSPORTATION SYSTEMS IN NATIONAL PARKS A Dissertation by VIRGINIA ANN DILWORTH Submitted to the Office of Graduate Studies of Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY August 2003 Major Subject: Recreation, Park and Tourism Sciences VISITOR PERCEPTIONS OF ALTERNATIVE TRANSPORTATION SYSTEMS AND INTELLIGENT TRANSPORTATION SYSTEMS IN NATIONAL PARKS A Dissertation by VIRGINIA ANN DILWORTH Submitted to Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Approved as to style and content by: C. Scott Shafer James Gramann (Chair of Committee) (Member) David Scott Katherine Turnbull (Member) (Member) Joseph O’Leary (Head of Department) August 2003 Major Subject: Recreation, Park and Tourism Sciences iii ABSTRACT Visitor Perceptions of Alternative Transportation Systems and Intelligent Transportation Systems in National Parks. (August 2003) Virginia Ann Dilworth, B.S., California State University at Sacramento; MBA, Bentley College Chair of Advisory Committee: Dr. C. Scott Shafer This dissertation examines the potential use of intelligent transportation systems (ITS) and alternative transportation systems (ATS) in national parks. Visitors at two of the national park units in California, Golden Gate National Recreation Area (GOGA) and Sequoia and Kings Canyons National Parks (SEKI), were surveyed during May and July 2002 regarding their attitudes and intentions toward a variety of transportation and travel planning items (including ITS and ATS tools). There were three principal areas of inquiry: attitude toward transportation and travel planning tools, likelihood of using transportation and travel planning tools, and the difference between intentions for using tools before arriving at the study parks and while at the study parks. The results revealed several key findings. First, there was substantial support for the relationship between attitudes and intentions. Furthermore, both experience with technology and attitude toward technology were predictive of intention to use technology in the study parks. Third, there was a significant difference between the iv attitudes and intentions of visitors to an urban park (GOGA) and visitors to a rural park (SEKI). In particular, GOGA respondents perceived alternative transportation (e.g. shuttle, public bus, park and bike) as more appropriate than did SEKI respondents. Fourth, while some support was found for a relationship between one of the ITS goals, safety, and attitude toward ITS tools in national parks, there was no support for the relationship between other ITS and ATS goals (e.g. reduction of congestion) and attitudes toward or intent to use these tools in national parks. Finally, there was a significant difference between the types of tools respondents would use before arriving at and while at the study parks. Technology such as the Internet was more likely to be used before arriving at the parks. Following from diffusion of innovations theory, changes in perception toward these tools, as well as possible changes in the likelihood that they will be used in national parks, may be monitored by future research. v ACKNOWLEDGMENTS There are many people to whom I am indebted for their guidance during my stay in Aggieland. First, and most importantly, is my committee chair, Scott Shafer. I would not have been able to achieve my goals without his constant support, advice, and patience. I would also like to thank the other members of my committee, Drs. Gramann, Scott, and Turnbull, for their support and guidance. It has been quite a learning experience. I am also indebted to my friends at TTI and WTI who gave me the opportunity to work on this project. Shawn Turner and Chris Strong provided me with the opportunity to engage in a transportation study and to get an up-close look at how engineers view the world. It has been an interesting journey. I would also like to thank Pam Rowe for her last minute editing efforts. You are a lifesaver! My friends in Aggieland and fellow graduate students in RPTS provided support and laughter when I needed it most. I most appreciate Kathryn Nachlinger and her family for taking me into their home this summer for a far longer stay than they had expected. Bless you! Finally, I must thank the faculty, staff, and students at the University of Maine - Presque Isle. Their support and understanding during this past and very crazy year was greatly appreciated. vi TABLE OF CONTENTS Page ABSTRACT......................................................................................................................iii ACKNOWLEDGMENTS ..................................................................................................v TABLE OF CONTENTS ..................................................................................................vi LIST OF FIGURES .........................................................................................................viii LIST OF TABLES.............................................................................................................ix CHAPTER I INTRODUCTION.........................................................................................1 Crowding and Congestion..............................................................3 Transportation Solutions.................................................................6 Intelligent Transportation Systems .................................................8 Purpose of This Study...................................................................10 II LITERATURE REVIEW ............................................................................12 Attitudes and Behaviors................................................................12 Recreation and Leisure Literature................................................24 Research Question One.................................................................44 Research Question Two................................................................51 Research Question Three..............................................................52 III METHODS ..................................................................................................55 Study Sites ...................................................................................55 Survey Development ....................................................................56 Sampling.......................................................................................64 Operationalization.........................................................................66 Analysis ........................................................................................69 Pilot Study....................................................................................69 vii IV RESULTS ....................................................................................................72 Response Rate ..............................................................................72 The Respondents...........................................................................75 Summary of Descriptive Data......................................................76 Measuring Attitudes Toward ITS and ATS in National Parks.....80 Operationalizing Intent to Behave ................................................84 Overview of Results.....................................................................89 Key Findings...............................................................................103 Summary.....................................................................................118 V DISCUSSION AND CONCLUSION.......................................................120 Key Findings...............................................................................121 Limitations..................................................................................139 Conclusions.................................................................................142 REFERENCES ...............................................................................................................146 APPENDIX ...................................................................................................................166 VITA...............................................................................................................................288 viii LIST OF FIGURES FIGURE Page 2-1 Processes leading to attitude ............................................................................14 2-2 Theory of planned behavior .............................................................................17 2-3 Indirect effects of external variables on behavior ...........................................19 2-4 Antecedent variables of attitude toward ITS and ATS in national parks.........24 3-1 Appropriateness scale used to measure attitudes .............................................67 3-2 Scale design for “useful” and “likely” items....................................................68 4-1 Significant predictive relationships between antecedent variables and attitude and intention factors.........................................................................................90 4-2 Predictive relationships between technology experience, attitudes and intentions ........................................................................................................104