PROMOTED BY MACGREGOR pneumatic tires will not cut balls, preserv- ing longer life of ball dimples. The single front wheel which guides the ball picker measures 10 in. x 2.50 giving greater maneuverability the fairway. For further details write Wittek Range Supply Co. at 5128 W. North Ave., Chicago 39, 111.

ATTRACTIVE CHRISTMAS ITEM

MacGregor Golf team-mates promoted to new duties are (L) George Neeley, now of Serv- ice dept. where he was second in command; Leon Nelson, former head of Service dept., and now chief of the Custom Club dept., and (R) J. Rob- ert (Bob) Lysaght, MacGregor veteran who has been made asst. mgr., Factory Operations, co- ordinating all production.

NEW NADCO Sports Awards Co., 429 W. Superior, Chicago, SPORTS CANE III., suggest this highly polished onyx cloclt with Sessions movement for holiday sales. Available Chrome plated with male or female figure, it is by aluminum construc- and comes with optional engraving plate. tion of new Nadco sports cane is de- signed to avoid tar- FREUND APPOINTED VICTOR nish with no danger ELECTRICAR 5ALES MGR. of finish rubbing off to soil user's hands or clothes, according to Bill King, sales manager, National Die Casting Co., 3635 West Touhy Ave., Chicago 45, 111., makers of Nadco golf carts. Other special fea- tures include com- fortable seat of top grade saddle leather, lightweight construc- tion that safely holds up to 500 lbs., and complete adjustability to any height.

NEW LOCKIE JUNIOR BALL PICKER The Wittek Golf Range Supply Co. an- William J. Freund has been appointed nounces the new Lockie Junior Ball Picker. sales manager of the new Electri-Car Di- A motor scooter can push or pull this auto- vision, Victor Adding Machine Co. His ap- matic picker, designed for use at those golf pointment to head sales activities in this courses where practice tees are in use and newly established division has been an- for golf driving ranges. nounced by VP A. C. Buehler, Jr. Made in two sections to allow greater Freund will devote his efforts to ex- contour flexibility in following uneven con- panding the market for these electric tour of field or fairway it has an overall power driven vehicles. With five models in coverage of seven ft. Sturdy heavy duty the Victor line he expects to outline many steel frame. uses for them in industry as well as on The cushion wedge pickup between semi- golf courses. PROMOTES WILLIAMS, EAST SEAT-SCOPE NOW CROSS; ADDS NEW PRO MEN IN PRODUCTION Amos H. Williams has been made The East Seat-Scope, a combination Spalding's Asst. VP (Sales) and will be sports seat and periscope invented by Vic- in charge of national sales and promo- tor East, widely known club manufactur- tion, with headquarters at Spalding's 161 ing expert, now is being made in quanti- 6th ave., New York executive offices. ties to supply the market by The Maco Corp., Huntington, Ind. Williams is widely known in pro golf and prior to promotion to his present ca- East's device has been the subject of extensive interest since he began carrying an early model to tournaments a couple of years ago. The tube is of alloy steel, dur- ably plated, and dull black finished inside for ideal optical conditions. High quality mirrors are set in precision mounting in- side the tube. The field of the mirrors ex- tends from a 12 in. circle of view 15 ft. away to a 60 in. circle at 100 ft. distance. The seat is of highest grade saddle leather reinforced with strong duck to re- duce stretching. Each East Seat-Scope is registered by a serial number. It's a quality item for pro shop business i and should sell very well in Christmas Amos H. Williams Harold Cross business. pacity was Spalding's Philadelphia dis- trict mgr. Philadelphia district mgr. now is Harold Cross, for the past iy2 yrs. asst. TI6WELL NAMED SPECIAL to Williams. REPRESENTATIVE FOR K and N Jim Paul and Ray Taylor have been K & N Machine hired by Spalding on its pro sales staff. Works, Inc., 871 Paul is covering southeast Georgia and Edgerton St., St. Florida. Taylor is covering the Carolinas Paul, Minn., an- and part of Tennessee. nounces appoint- ment of Grant E. Taylor is prominent in southeastern Tigwell as special amateur circles. He was executive sec., sales representative Carolina GA for 4 years and pres., Pied- covering the entire mont Golf League. He is a director of the U. S. Southern and Carolina golf associations. Tigwell formerly Prior to joining Spalding he competed in was with Interna- the previous 4 USGA Amateur - tional Harvester Co. ships. He attended the University of where he held the North Carolina. He is married and has Grant E. Tigwell V°Sitj?n °f salfS mgr. four youngsters. for Minn, and Wise. Paul is well known as an amateur His plans for K & N include: better serv- golfer. He won the St. Augustine Cham- ice, more sales help and the provision of pionship of Club Champions in 1947 and sales training aids for Ryan dealers. the 1947 Florida winter championship. He Tigwell served three and one-half has played a lot in the NY Met district years in the Pacific during World War II and twice was finalist in the Long Island as a U. S. Army Air Force pilot. He has amateur. He qualified for the 1953 Na- studied machine tool design, has been a tional Open. machinist and has had experience in ad- vertising and sales promotion. Born in Rockton, Illinois, Mr. Tigwell is 36 years old, and now resides at 2118 Bay- ard Ave., St. Paul with his wife Jean and children Grant Jr., 6 and Vicki, 3.

NAD CO TELLS ABOUT NATIONAL CHRISTMAS ADVERTISING Bill King, Sales Mgr., National Die Casting Co., 3635 W. Touhy, Chicago 45, announces that Nadco Christmas advertis- Jim Paul Ray Taylor ing will reach an estimated audience of

October, 195!h 113 over 13,000,000 families, while trade ad- members will get greater satisfaction and vertjsing in GOLFDOM and other publi- better results from playing with a top cations will keep sales personnel informed. quality product. All golf pros requesting the material Pros' Big Edge in Quality will get free easel cards, catalog inserts, statement folders and newspaper mats. One more important factor should be considered, namely, that the golf profes- sional obtains a large share of the top quality golf ball market. To date in 1954 INCREASE, PROTECT PRO BIG over 71% of all top grade balls combined LEAD IN QUALITY BALLS have been sold through golf professionals' By JOHN W. SPROUL shops. This is an increase over 1953 and a big gain over pre-war years. Golf balls represent a large share of the sales of golf merchandise through the The manufacturer is happy and proud pro shop. They are a steady source of to plan his golf ball promotions in such a income to the pro with a high rate of way that the pro can best capitalize on turnover, less risk of obsolescence, and them. For example, in 1954 U. S. Rubber are more responsible for constant pro- planned and carried out a promotional member contact than any other item in and advertising campaign that was spe- his shop. A member or player probably cially designed to get results through the enters his pro's shop more often to buy sale of U. S. Royal golf balls in the pro goif balls than for any other single rea- shop as follows: son. Thus he exposes himself, right in the pro's own place of business, to being a 1. Continuation of our well-established prospect for all the other merchandise policy of selling U. S. Royal golf balls, handled by his pro. Consequently, golf only through pros' Shops. balls may be considered not only an im- 2. Introduction of the now famous U. S. portant source of income for the pro but Royal in the Diamond marking. Here was at the same time one of his best promo- something new for the pro to promote to tional items leading to the sale of other his members. Many pros advised that it pro-shop merchandise and of his personal helped to increase their overall sales sub- services, such as, lessons. stantially, particularly in cases where It has been encouraging to manufac- their members, already stocked with golf turers and certainly to the pro to see the balls, bought additional balls because they sale of golf balls — particularly the top wanted to try out the newest and latest grade balls — increasing proportionately thing their pro had to offer. in pros' shops. Also, largely because of 3. Presentation in pro shops only, of an the pro's influence on his playing mem- attractive compact and high-grade dis- bers and the manufacturers' advertising play case showing the new U. S. Royal and promotional efforts, the sale of top in the Diamond Cover Marking so all quality golf balls has increased substan- members were attracted to it. tially. 4. An advertising campaign on TV and This means greater profits and more in national publications designed to pro- dollars and cents in the pros' pockets. mote the sale of U. S. Royal golf balls For example, at present prices, the pro through pro shops. In every advertise- who sells 500 dozen top quality golf balls ment and on all TV programs golfers were in a season will put approximately $6,500 asked to "buy U. S. Royal golf balls at into his cash drawer, of which $2,175 is your Pro Shop". gross profit. 5. An unusually attractive line of However, if a pro sells 500 dozen sec- Christmas Golf Ball Gift Packages de- ond quality golf balls he puts about $5,000 signed to contain one dozen and one-half in his cash drawer, of which $1,675 is dozen U. S. Royal golf balls, was pre- gross profit. Carrying this one step fur- sented to pros for sale to their members. ther, if a pro sells 500 dozen third grade Many, many extra dollars of sales are golf balls he collects a total of $4,000, of going into the pros' cash drawers as the which only $1,325 is his gross profit. result of this holiday gift package pro- In other words, by promoting and sell- motion. ing top quality balls to his members the The aggressive pros are turning this pro increases his income substantially. As normally slack season into one of their shown above he will have $500 more profit most profitable seasons of the year by from the sale of the same quantity of top promoting these exceptional values to grade balls as he would receive from sec- their members. To assist the pro, U. S. ond quality balls and $850 more with Rubber has provided, free of charge, at- which to pay his living expenses than tractive, illustrated, order-blank leaflets from the sale of the same number of for mailing to members and a very at- third grade balls. In addition, he will tractive counter display piece for his have more satisfied customers because his shop. These and many other Pro-Promotions, Manor power mower with optional riding such as, match and medal play score sulky and adjustable handle. cards, U. S. Hole-in-One medals, calen- Also introduced was the 21 in. self- dars, etc., are made available to pros propelled rotary mower with suction lift throughout the year by U. S. Rubber and rotor at a medium price. will be continued on a new and improved basis again in 1955. We urge that all pros The third model introduced during the take advantage of these services. Ask sales meeting was an 18 in. rotary mower your "U. S." salesman or write us direct which incorporates a suction lift Jacobsen for full information. rotor. This model, along with all other Jacobsen models, has a recoil , a feature that Jacobsen pioneered in the field. A surprise in golf headwear last sum- A combination Edger-Trimmer is an- mer was the pith helmet, originally pro- other Jacobsen innovation shown at the duced by Men's Hats, Baltimore, Flip-It meeting. This multipurpose unit can trim div., as a tie-in with the Ramar of the horizontally, and perform edging duties Jungle kid TV show. The company got vertically. An adjustable wheel allows making it in a man's size with adjustable the user to work along a gutter and trim headband and it was discovered by golf- along a curb at the same time. ers. A 10 in. trimmer was the fifth of the new units introduced by Jacobsen.

JACOBSEN S DISTRICT SALES MANAGERS SEE NEW MOWERS ROSEMAN-S NEW TOOL FOR SEED BEDS Roseman Tractor Equiment Co., Ev- anston, 111., has a new patented Tiller- Rake designed to work with the Ford, Ferguson and other tractors having 3- point hydraulic-lift systems. The Tiller-Rake does four turf installa- tion operations in one. Scarifying, level-

As Jacobsen Mfg. Co. national sales conference headliners were (L to R) V. E. Bunck, Verne Martin, Pres. O. T. Jacobsen and C. A. Livesey. Some 45 district sales managers, com- pany officials and members of suttsidiary firms attended the recent Jacobsen Mfg. Co. sales conference in Racine, Wis. Fea- ture of the 4-day session was the intro- duction and field demonstration of 5 new ing, grading, and raking are all accom- models by the company which makes plished with the same implement, result- power mowers, snow plows, leaf mills, and ing in seed bed preparation in the short allied equipment. time. No hand labor or raking is required. Substantial savings in tractor operation Featured speaker during the sales meet- and man hours are possible with the ing was Verne Martin, retired general Roseman Tiller-Rake and the need for sales mgr. of the Maytag Co., Newton, taking plows, discs, meekers, blades and Iowa. drags to and from the job is eliminated. Jacobsen officials introduced during the Other uses, in addition to seed bed prepa- sales parley included O. T. Jacobsen, ration, include remodeling, reshaping and pres.; E. A. Jacobsen, vp and GM; J. F. leveling of greens, tees and bunkers. The Costello, treas.; and V. E. Bunck, asst. uniform spreading of cinders, sand, gravel, treas. crushed stone and asphalt in driveway, Leading various discussions during the parking lot, and road building main- week were C. A. Livesey, sales mgr.; tenance is also accomplished in a very O. R. Lawson, and F. C. Ranney, asst. efficient manner with the Roseman Tiller- sales mgrs.; and R. J. Thomas, sales pro- Rake. motion mgr. Ranney also was in charge Complete information, including descrip- of the field demonstration at which the tive literature and prices, is available new models were introduced. from your local tractor dealer, or from One of the new models is the 21 in. the manufacturer. LUMEX • E-Z-CART IN NEW STYLE there may be mystery in a golf putter ? ? but FACTS alone sell SQUIRE SLACKS Largest selection of Quality Golf and Dress Slaclcs. The latest in fabrics and styling. Slacks that have them coming back for more because of Top Quality, Sensible Prices, Custom Fitting features and last, but not least, Immediate Delivery, direct from Manufac- turer. Net Result: the best selling season leading pro-shops have ever had. We feature: Forstmann Doeskin (9 colors), Dacron-Linair Golf Slacks with adjustable half-belt (10 colors), 12 shades of 100% wool sheen gabardine and 15 shades of im- ported and domestic fiannels, 10 shades of fine 100% wool tropical, etc. Special Handling of C. E. Murcott of Lumex, Inc., 11 Cleve- Christmas Orders land St., Valley Stream, N. Y., says the For free catalog and samples, write to: company has just completed final devel- opment and testing of its new "E-Z Cart," GoH Deportmtnt which is now in full production. Features 18 Wtst 20th St. New Yoric 11, N.Y. include comfortable Saran plastic web SQUIRE SLACKS seat, adjustable axle width for greater Season's Greetings stability, 12 in. ball bearing semi-pneu- matic wheels for easy pulling, gentle bag supports that will not mar, double strength lightweight frame of rustproof, polished aluminum. Cart folds compactly M0ST ADAPTABLE in 10 seconds to fit car trunk or locker. SPRINKLING EQUIPMENT Rain Bird Sprinklers and DOLGE NP WOOD KILLER Nelson "Quick Coupling" SCORES IN FIRST YEAR Valves provide unsur- C. B. Dolge Co., Westport, Conn., mak- passed watering capacity, ers of numerous chemical products used convenience and long, in course maintenance and in clubhouses, trouble-free service. Can says its NP weed killer got high approval be adapted for sprinkling from supts. its first year of use. square or round areas, NP is a readily soluble powder, sprayed, half or quarter circles, sprinkled or used dry and washed in by along walks or in corners. rain to kill weeds on contact and by work- As shown herewith, valve ing down to roots. It remains in suspen- key, with sprinkler at- sion and is non-corrosive and non-flam- tached, is inserted into top mable. It got big use in traps and on club of valve. Full tum of key roads. releases water into sprin- Dolge has among its new items for 1955 kler head. Reverse turn Rounds, an all-around deodorant for lock- shuts off water. ers, washrooms, and elsewhere.

Write tor llterature on the vrorld's most complete line ot lawn sprinklers and valves. PROFESSIONAL GOLF HAS NEW METZ AND HARPER CLUBS NATIONAL Professional Golf Co. of America, Chat- tanooga 2, Tenn., introduces in its 1955 RAIN BIRD SALES & ENGINEERING CORP. line the following new items: AZUSA, CAIIFORNIA The Dick Metz "Personalized" woods and irons which are available with the RAINY SPRINKLER SALES Metz Counterbalance Adjustable Swing 609 WEST IAKE ST . PEORIA S tlllNOIS Weight, as are the new Chandler Harper "Personalized" woods and irons. In addi- tion are the Chandler Harper "Virginian" woods and irons. These have the same heads as the Harper "Personalized" clubs and have True Temper Step-Down shafts, Flange-Wrap grips and weights C-9, D-l and D-3. Professional Golf also has a complete new line of accessories including Dick Metz gloves, Flange-Wrap grips, clubhead covers, and golf bags in each price range.

MONROE TABLE, CHAIR TRUCKS EASE CLUB PARTY JOB Monroe trucks for easy handling of tables and Paul Monroe, senior partner of The chairs. Monroe Co., 12 Church Street, Colfax, la., tells of a new line of trucks for folding folding tables and chairs, two men can tables and chairs. clear a room six times more rapidly than Termed the Transport-Storage series, when the tables and chairs are carried by these trucks are of electrically welded, hand. all-steel construction. Because the trucks are equipped with four swivel casters, they may be moved in any direction and BALL INITIAL may be turned in a circle only slightly AT LOW PRICE greater than the length of the truck. By B&R Ball Marker Co., PO Box 6095, using these trucks, clubs may store fold- Long Beach 11, Calif., is making an in- ing tables and chairs in unused hallways, expensive initial marking device for golf closets, under stages and in many other balls. The outfit has metal type, an in- small spaces. delible inker and a grooved guide for neat- The Monroe Co. claims that when these ly initialing each ball without injury to trucks are used to transport and store the ball cover.

GENERAL STEEL LOCKER ROOM EQUIPMENT

IDEAL LOCKER BENCHES

Our experienced sales engi- ENERAL STEEL PRODUCTS CORP. neers are available. FLUSHING 55, NEW YORK. INDEPENDENCE 1-3000

October, 1951* 117 TESTS SHOW PERFORMANCE OF and will be used in the popular priced MALEIC HYDRAZIDE IN ROUGH club lines. Growth of grass around bunker edges, The Century shaft will also be made along creek banks and in roughs was from boron alloy steel, with step down chemically controlled in tests made last construction, but with still fewer steps, season at several Long Island, N. Y., golf and is designed primarily for lower priced courses. clubs. The chemical used was MH-40 (maleic During 1955 True Temper will also an- hydrazide), a growth regulator developed nounce an entirely new shaft designed by the Naugatuck Chemical division, exclusively for junior golfers with the Rubber Co. The golf course right flexibility and length for this ever tests indicate it will temporarily stop the increasing market. growth of grass for periods up to five weeks without causing injury. More extensive use of the chemical on WILSON S NEW "STAFF" BALL golf courses is planned for this season. RESULT OF LONG WORK It promises to be a time and money saver Wilson comes out with a new golf ball in rough areas which must be trimmed by with the first all-liquid center featuring a hand. green additive called X2F. In announcing the new golf ball—called the and to be sold only TRUE TEMPER HAS NEW through pro shops — Wilson Sporting SHAFTS FOR 1955 Goods Co. Pres. Fred J. Bowman com- Ray Gutz, Merchandising Mgr. of the mented: True Temper Corp., reveals that in addi- "The new Wilson Staff golf ball liquid tion to the now famous Rocket shaft, center contains X2F, an important addi- True Temper will supply leading club tive. This new energized center com- makers with the "Meteor" and the "Cen- presses differently than any other center. tury" shafts. As a result, the energy from the club head The Meteor is a high quality shaft em- is instantaneously and uniformly distrib- ploying the same steel used in the Rocket, uted to all parts of the winding. It is the but with fewer step down graduations, result of 10 years of research.

Supplying You ••• with quality equipment

SOUTHWEST'S EXCLUSIVE TURF EQUIPMENT HOUSE

122 South Main 4404 Main 1645 Bissonnet FORT WORTH, TEXAS DALLAS, TEXAS HOUSTON, TEXAS

DISTRIBUTORS OF:

TORO — WHIRLWIND MOWING EQUIPMENT BUCKNER SPRINKLERS • MILORGANITE FERTILIZER WEST POINT AERIFIERS • POWER SPRAYERS • PEAT CHEMICALS • WATER HOSE • COURSE SUPPLIES

^ Serving Texas and The Great Southwest Since 1928

118 Golfdom "Proceeding from the core out toward intensive testing undertaken. Following the cover, the new ball demonstrates re- 10 years of technical research and hun- cent advances in rubber technology. These dreds of laboratory tests of new materials, have enabled Wilson to manufacture 9 types of test balls — embodying many thread and tape for winding with a sub- different ideas — were produced. These stantially higher tensile strength and were dispatched throughout the United greater resilience. States, identified only by code numbers, "In addition, a new dry lubricant called for thousands of play-tests by leading Atomite provides another important ad- golf professionals and players of all han- vancement in winding. Of such extremely dicap classifications. fine particle size that this material flows "Wilson golf ball specialists were like a liquid, Atomite lubrication of the amazed when a high percentage of all winding materials adds to the resilience those testing chose the ball labeled No. of the ball in play. By allowing adjoining 21, not only as the best of those tested, layers of winding to slide over each other but as one of the finest golf balls they'd when the ball is distorted at impact, ever played." Atomite enables the ball to recover its original shape rapidly and to give the feeling of exploding off the club face. WORTHINGTON INTRODUCE5 "The Wilson StafTs new blended cover NEW TRIPLEX MOWER insures more sensitive feel and full dis- Worthington Mower Co. of Stroudsburg, tance. This new blend offers a thinner Pa., has just introduced a new self-pro- cover — yet retains playability require- pelled, three-gang, "ride-on" mower ments. known as the Triplex. "The already popular Wilson All-White This new mower, with automotive paint and number stamping from 1-12 in wheel type steering, is powered by a 7 y2 each dozen Wilson Staffs for easy identi- hp., 4-cycle, air-cooled, gasoline engine fication round out the important elements that has an additional 1 hp. of reserve in the new ball. All have been thoroughly power that can be called upon when tested. needed. The powerful unit has mowing "One of the more fascinating parts of speeds up to 8 m.p.h., and can climb the new ball story has to do with the grades up to 36 degrees. Over normal ter-

beryl taylor built fine turf at iowa state with MILORGANITE Among his other duties at Iowa State Col- lege, Ames, Iowa, Beryl Taylor has charge of all athletic field turf, including the col- lege golf course, which is a fine, sporty course. There is no better turf on any football field than at the Iowa State stadium. Other ath- letic fields, the bowling green and the golf course are in good condition throughout the growing season. They are a tribute to the skill of Beryl Taylor. Ever since Taylor took charge, and before that, the Athletic Department of Iowa State College has used a carload or more of Milorganite each and every year. If you have a turf problem, let us help you solve it. Consult: Turf Service Bureau THE SEWERAGE COMMISSION, Milwaukee, Wis. rain, the Triplex can mow up to 30 acres per day. The Triplex is constructed so all three 30 in. mowers cut the grass before the wheels. Although this new mower cuts an 85 in. swath, it can be maneuvered around trees, monuments or other ob- structions and get under low-hanging limbs or shrubs with ease. The free- swinging, side-wing mowers can cut 45 degrees above or below the horizontal. When the side-wing units are raised and stopped, the Triplex can get into narrow places and use the front unit to cut a 30 in. swath. Each cutting unit has a five- bladed, eight inch welded steel reel. The Triplex has automotive brakes as New Toney Penna P83 model, last year for staff control insurance. Its seat is spring players' use, now added to 1955 MacGregor line. cushioned. golfers, MacGregor has designed an MT and wood, which will mark the first MACGREGOR 1955 LINE time this popular model has been avail- HAS MANY FEATURES able for the left-handed player. "The Toney Penna P83 wood, which has been used so successfully by many top tournament players during the past year, has been added to the 1955 line and will be carried as a stock item at stock prices, though made to the identical specifications as the custom model was a year ago. "The demand for utility woods has con- tinued to grow so fast that No. 5 woods are being added to exactly match the Armour 653, 653T and M65W models this coming year, thus making a total of eight different No. 5 woods that will be stocked to match different key models in this year's line. A full line of deep face driv- ers and No. 6 woods will also be carried as stock items. "The MT golf balls continue to grow MacGregor Golf Christmas golf ball package has in sales as a result of Bob Toski's victory each tube of three MT balls contained in a deco- in the "Worlds" and George Bayer's long rated glass. hitting. The MT Christmas golf ball pro- gram which offers this fine ball packaged Reception of the new MacGregor Golfs in an attractive Libbey glass tumbler in 1955 pro line has been one of the most units of one dozen, y2 dozen, and 3/12 enthusiastic in the company's 57 years dozen, has proven a very successful mer- experience, says Bob Rickey, MacGregor's chandising program. sales mgr. "MacGregor will also offer this year Rickey continues: another MT ball, the X385, which will be "All Tourney irons, which include the specifically made and packaged for lady MT, Armour and Suggs models have been golfers, who previously have been forced redesigned to incorporate the beautiful to use high compression balls made for grinding and bright chrome plating for- men. Both the men's and ladies' MT balls merly seen exclusively on custom made will be packaged in a new and improved clubs. All these models will also feature three ball metal tube, which will be easy the new, eye catching Colokrom faces, not to display and sell. only beautiful in appearance, but also a "The attractive Tufhorse pro only golf distinct improvement in playability. The bags will again be featured as an integral attractive two color face "frames" the part of MacGregor's 1955 line. Many re- actual hitting area and "grips" the ball at finements have been added to these mod- impact for greater accuracy. els such as leather reinforced side panels "A striking new two colored leather to prevent excessive wear and larger and grip has also been developed, which will improved ball pockets. These bags will be featured on all MT, Armour and Suggs continue to be available in all competitive Tourney model woods and irons. To serve price brackets, as well as restricted to the ever increasing number of left-handed exclusive pro distribution." Now — "Easy-Chair" GoJf with the New LUMEX "E-Z CART"

FITS ALL BAQS • ROLLS EASY FOLDS EASY • SEATS EASY

THE FAMOUS 3-FORE-l CART E-Z CART Bag, cart and seat in one complete unit. 12" ball Attractive new foldi bearing wheels on adjustable axles for perfect balance. golf cart with built ^ Roomy bag has 14 club seat. Lightweight a._ p>ockets, ball and acces- minum alloy construc- sory pockets and um- tion. 12" ball bearing, brella holder. Colors: semi-pneumatic tired $3950 green, blue, red. Seat wheels. Axle width ad- will support the heavi- iustable for stability. est golfer. Cart folds Handle adjustable for compactly. balance. Folds com- pactly. Comfortable seat of heavy duty red ALSO BY LUMEX: and ivory Saran web- GOLF CART SEAT. bing, opens to position Easily attached to any as cart is set up. center post cart. 512.50 QUICK SEAT. Auto- matic Tripod tvpe fold- s 2950 ing seat, aluminum legs. S8.95 RENTAL CART. Steel construction for mini- mum maintenance. LUMEX, ma Pro Price $12.50 11 CLEVELAND STREET Wr/te *or Full VALLEY STREAM, N. Y. InformaHoa

BIG PLAY FROM SENIORS SAYS AUTOETTE CHIEF Pro shop sales this year have reflected big increase in play by senior golfers says Joseph Lennett, pres., of Autoette, Inc., PRIZES and NOYELTIES golf car makers. Lennett tells where Au- toette use has brought old-timers back into a lot of play. Pros have noted the old FREE boys, with their revival of activity, are with every order good spenders in the pro shops. of $10.00 or more a deck Doctors also have told Lannett that the of the famous electric car has been a great boon to golf- MONTEBELLO ers with mild heart trouble. When some PLAYING of these fellows quit golf they are in- CARDS clined to lapse into self-imposed invalid- with golf motif ism. on each card. Among other interesting developments Write for Free of year noticed by the Autoette president golfer'8 is vast increase in eastern club business circular where it was thought slopes would be too today. pronounced for Autoette use. The Girl Golfer Ht. Prln Compact #B160—2 tone jeweler's JISC 1S'/," 17.00 bronze. Light weight 3" JISB 17" 13.00 diameter. Suitable for en- BOWEN AND HULL STAFF SET TO graving a$ prize or gift. JiSA uy," i4.oo Only $1.75 ea. SIMPLIFY PRO BUYING A department store buyer wouldn't even HAND ENGRAVING ONLY 6c PER LETTER try to do what the pro often has to in the important work of buying, says Kip Bowen of Bowen and Hull, makers of THETROPHY AND MEDALSH0P Wm. Joyce golf shoes. Bowen remarks Dept. G-10 10 S. Wabash Avenue that no department store buyer would at- Chicago 3 CEntral 6-5018 tempt to receive a salesman who arrives unannounced and spreads many lines of merchandise on the counter and else- where in the shop for the buyer to in- spect while customers are picking up the merchandise and there are many other interruptions. And that's generally the situation that handicaps the pro buyer, Bowen adds. To simplify the highly important work of pro buying, Bowen and Hull set up their pro shop distribution with Flip-It caps, Hartog knit shirts, Amber shirts, Panama gloves, Lloyd Mangrum, Barney Barnum putters and Streve belts in addi- tion to their own Joyce shoes. F. D. Trainor Geo. O. Allaman With this quality "package deal" top salesmen are attracted by excellent earn- Milwaukee, Wis., firms. He served with ing probabilities. The Bowen and Hull the United States Air Force for four years salesmen are trained in how to aid pros during World War II. in proper ordering, stock turnover, dis- R. F. Dorr, of Rochester, N. Y., has play, fitting, sound reordering, how to been named by Jacobsen as its district mark-up, how to make mark-downs, in- sales mgr. for western New York state. ventory control and other essentials of good merchandising. Dorr spent seven years as a New York sales representative for the Becker Roof- The Bowen and Hull sales policy has ing Co. of Chicago. His territory included introduced the practice of writing the Rochester, Syracuse and New York City. pro in advance making appointments so Before that he served as a salesman in the pro can devote proper amount of un- the Buffalo area. He is a graduate of disturbed time to going over his records Rensselaer Polytechnic Institute of Troy, and working out methods for better serv- N. Y. ice to members and higher net profit to the pro dept. Bowen and Hull sales staff at present CLEARY TO ADD NEW includes Ed Finney, 3041 Mountain View, FUNGICIDES IN 1955 Los Angeles 34; Ralph Knolle, 420 Mar- W. A. Cleary Corp., New Brunswick, ket St., San Francisco; Rollie Shearer, N. J., will have new fungicides, herbi- 2315 Main St., Evanston, 111.; James Stew- cides and insecticides, along with its art, 2115 Calhoun, New Orleans; Joe Za- PMAS in 1955. Cleary says years of ex- karian, 12550 Beech Rd., Detroit; Leslie pert tests have proved the new products Cottrell, 217 Highcrest drive, Clearwater, ready for general marketing to golf Fla.; and W. A. Jobson, Jr., who is cov- courses. ering Mass., Conn., Rhode Island and New PMAS had an excellent year of results York. as a selective crabgrass killer and fungi- cide in 1954, with many supts. effectively using the product. IACOBSEN NAMES DISTRICT SALES MANAGERS George O. Allaman has been named dis- Fitchburg Engineering Corp., Fitch- trict sales mgr. for the Jacobsen Mfg. Co. burg, Mass., has just released a new illus- Allaman's territory is Mo., Kan., Okla., trated booklet, "Real Brush Eaters," de- Colo. and N. M. scribing equipment to convert brush and trimmings on the job to easy-to dispose-of Allaman is a native of Kansas City. A wood chips. graduate of the University of Missouri where he received his B. S. degree, he also studied at the Missouri School of Mines, PEDERSEN SALES PRESENTS Drury College and the Kansas City Col- 1955 PRO SHOP LINES lege of Commerce. The Pedersen Sales Co., Wilton, Conn., He formerly managed the West Coast headlines its pro-only merchandise for branch sales office of Dean Bros., a Kan- 1955 with all new woods and irons for sas City heavy construction company. imediate delivery. Among new points of F. D. Trainor, who has a background of the woods are bronze face inserts for 18 years in the sales field, has been named harder, non-resilient hitting surface. The Indiana district sales mgr. for Jacobsen. new irons have hand-fashioned stainless Trainor, 37, is a native of Minnesota. steel blades designed to accurately align His background in sales includes experi- the blades to the ball, and more power ence with F. H. and E., Inc., Cunningham- through change in weight distribution. Ortmeyer, and Humphrey Chevrolet, all The clubs, as before, are custom made with shafts and grips available to pro specifications. New colorful bags for men and women are made of a durable, lightweight ma- terial called Kalistron. The bags are leather-trimmed. Pedersen has a new and attractively colored moderate-priced line of men and women's bags.

has fine leather on the back of the chamois glove and thumb. The other one has a nylon back. There are new patterns of perforations on all the Mace gloves.

Another new Pedersen item that should MACNEILL HAS THREE NEW go big as Christmas gifts are washable SPIKES IN J 955 LINE coat style 100% wool shirts, in a range MacNeill Engineering Co., Waltham 54, of colors and small, medium, large and Mass., makers of Sure-Lock replaceable extra large sizes. golf spikes has a new "Grip-Welt" auxiliary Hathaway shirts of Viyella flannel are golf spike developed to give golfers double other big selling Pedersen numbers. This traction where it's needed most, along material, made in Britain, is 55% lambs' the edge of the sole. wool for warmth and 45% Egyptian cot- Another new item developed is new ton for strength and washability. "Hasty" electric shoe dryer for damp or soaking wet golf shoes." This is an at- tractive utility selling at a surprisingly low price. It contains quality electric motor, two heating units and two blow- ers to dry shoes at controlled tempera- ture, making it impossible to harm leather. The third item is used largely in con- junction with the "Hasty" dryer. It is the new G-40-4 fungicide and athletes' foot preventative which may be sprayed di- rectly on the feet or into the shoes which are in turn dried out on the "Hasty" dryer. Harold MacNeill also reports that the company's "Champ" all-hardened steel shoe spike has grown in popularity since they inaugurated practice of stamping the respective shoemakers trade names on every spike.

Cashmere sweaters and matching hose RENOVATAIRE GETS PLACE for men are a new Pedersen feature. The IN MAINTENANCE PROGRAM material is 60% pure cashmere for Introduced in the late summer, the Re- warmth and 40% nylon for long wear novataire, built by Soilaire Industries, without losing shape. Minneapolis 3, Minn., has proved an in- New models of the popular Mace cham- teresting addition to the field of fairway ois gloves also are presented, in addition maintenance. This tractor-drawn machine to the all-chamois glove. One new model employs a new penetrating principle of curved saw-toothed knives which com- STROKE-SAVER NEW PUTTING bine a slicing, cultivating and renovating PRACTICE DEVICE action along with aerating compacted and sod-bound turf. Golfers Imports, Inc., Box 26 Hillside The Renovataire is built with a hydrau- Manor, 127 Lakeville Rd., New Hyde Park, lic lift frame so transporting is no prob- L. I., N. Y., has a new "Stroke Saver" lem. A few strokes of the pump lift the putting instruction and practice device individual wheels free and clear of the that is teeing off well as a golf Christ- ground, and it can be moved anywhere mas gift item. over paved roads without disassembling. The device is attached to any blade-type putter and has a bubble level that signals when the head isn't kept steady and the stroke is jerky and out of line. Pros who CHANGES IN 7955 JOYCE have tested the device say it's very good LIGHTWEIGHT SHOES for establishing sound putting style of Bowen & Hull, 81 Masonic Court, Pasa- whatever features the player discovers dena, Calif., advise that the bottom of best fit him or her. The Stroke Saver the wedge has been widened on all 1955 comes with a plastic cup for indoor prac- models of their Wm. Joyce lightweight tice. golf shoes for men and women and stitch- ing of uppers to bottoms will be complete from heel to toe. HAGEN 7955 LINE NEW A new soft glove tannage type leather COMPLETELY — RANKIN that is washable, water-resistant, to the Ed Rankin, gen. mgr., Walter Hagen point of being 90% water-proof, keeps its Golf Div. of Co., color and does not fade, promises further says the 1955 Hagen pro-only line is popularity to the new year's Joyce line. entirely new and in the opinion of Walter The 1955 stock models include a red Hagen, who has been spending more time and black combination for men, along in the factory and with club pro busi- with yellow and blue, white and brown nessmen than ever before, the best line and all brown shoe. For women, stock that has had his name. models will be white and red combina- Rankin remarks in detail: tion, white and blue, white and brown, all "At the top of our line, as always, is white and all tan. the Haig Ultra in an entirely new model

"Tfie mats are really great 97 . . Says JACK REDMOND- INTERNATIONALLY FAMOUS GOLFING GET MELFLEX FACTORY GLOBE TROTTER AND RANGE OPERATOR DIRECT QUOTATIONS For 28 Years MELFLEX PRODUCTS ON THESE LEADERS: Have Been Favorites of Golf Management Range owners say Melflex Extra-Duty Driving Mats Heavy Duty MEL-ISLE and play best, last longest of all tee mats. Melflex tubular MEL-FLOR Aisle Runners rubber tees are tops in durability — $ 16.50 per 100. Be your own judge — with a trial order. Heavy Duty Melflex floor coverings are made of the toughest, ENTRANCE MATS surest-footed, non-slip materials available. Mel-Isle (ribbed) and Mel-Flor (smooth) are amazingly endur- ing for spike shoe traffic, and, reduced Floor Clean- MOLDED SAFETY ing and Maintenance Costs. STEP TREADS

SHOWER AND MELFLEX PRODUCTS CO., Inc. STANDING MATS L. I. Warford, Pres. 410 S. BROADWAY . . . AKRON 8. O. In Canada:'?. O BOM 411. ft William. Ont

124 Golfdom and offered both in Strata Bloc and per- other new iron, and another outstanding simmon heads. This club is beautifully value, is the International, a very fine trimmed and is equipped with the Rocket in the lower price bracket. The Shafts. new American Lady iron like its com- "We also have a brand new model that panion wood, is a thing of beauty and a is beautifully finished in every respect golf club which will play very easily. and will be known as the Fleetwood. This "Improvements of course have been club will be in the medium price range made in our utility clubs and putters and will present an excellent value. which make them most outstanding. Two "Another brand new number is the In- brand new putters have been added to our ternational Wood, this club I am sure is line—the 'Cavalier' and the 'Conquest.' going to have a great appeal to the type "An entirely new Haig Ball construction of golfer who is interested in a good is being used for 1955." sound playing club at a very reasonable price. NEW HANDLE, SELF-STARTER "After some years absence, the very TORO INNOVATIONS popular American Lady Wood will return The new Guard-N-Guide, an attractive, to our line, however in a brand new form, functional handle and control unit de- as the model is entirely new and the head signed for its small power grass cutting finish and trim I am sure will please the equipment, now is being made by the girls and women. Toro Mfg. Co., Minneapolis, Minn. "Where iron clubs are concerned, it Designed after extensive studies at the seemed impossible to me that we could Toro Research and Development Center, improve the Haig Ultra, but that we cer- the Guard-N-Guide is essentially a grace- tainly have done, both by slightly chang- ful open loop whose sides protect the air- ing the model, and by our finish and un- plane-type controls against accidental usual trim. contact. Thus the risk of tearing clothing "We have a brand new set of irons or inadvertently stopping or starting the under the Fleetwood name, that will be motor is virtually eliminated, even though companions for the medium priced Fleet- the operator may press his body against wood wood. These clubs are an outstand- the handle while operating the machine. ing value in the medium price range. An- The curved sides of the loop make the

Designed by Pros! Preferred by Greenskeepers! VICTOR'S NEW ELECTRI-CAR Victor —makers of the world's most famous precision adding machines, now make the world's best golf vehicle —the Electri-Car. Electri-Car is literally trouble-free. Runs 36 holes on many courses, 27 on most, and 18 on all courses. Includes Victor's exclusive Lightning Recharger. Course-proven over hundreds of golf courses, on all types of terrain.

Just check these quality features: MAIL THIS COUPON TODAY! • Drives from either side • Simple operation — no Victor Adding Machine Co. • Sturdy steel clutch, no gearsto shift Electri-Car Division, Dept. GD-10, construction • Easy-riding pneumatic Chicago 18, Illinois • Ball or roller bearings tires Please rush information on items checked. ' on all moving parts • Choice of 5 color • Pro Purchase Plan • Co-op THal Offer ! • Lightning battery combinations • Rentals • Dealerships charger included—just • Preferred by Name | plug into any outlet greenskeepers because Address • 4 speeds forward, it's easy on the turf 4 reverse Title. machine itself easily maneuverable from grees of flex are featured in the irons- any angle and so encourage proper pos- Burke will again offer in addition to the ture whether the operator be tall or short. Harbert Championship, four top grade The Guard-N-Guide will be available on wood models, all with True Temper the 18 and 21 in. Toro Sportlawn, self- Rocket shafts and Leader grips, but each propelled reel-type mowers, and on both with a different color finish and distinc- the self-propelled and push type 20 in. tive head shape. Whirlwind, a rotary-type mower. The Rocket model is a distinctively An electric self-starter is an innovation streamlined head with deep red finish, the on the 1955 "Professional" model power Recorded model is round with a cherry mower by Toro. finish, and the Chick Harbert Bomber is This is the first time in its 40-year his- both round and deep faced finished in tory that Toro has made self-starters black. To meet the demand for higher available on any of its grass equipment. lofted woods Burke is offering the Hy- speed model — each club in this set of four has approximately two more degrees of loft than standard. All clubs have a BURKE GOLF two-tone fibre insert. Burke will also introduce a new line of 1955 LINE popularly priced pro-only woods and irons —Power-Pak. Woods are of modern de- ENTIRELY NEW sign finished in a sleek, new maple dur-o- var. Irons have medium sized double DESIGN flange heads, new True Temper Meteor shafts throughout. There will also be many new putters in the 1955 Burke line. Three will feature Hickory shafts and all are available with a wide choice of grips. Burke will offer new Lady Burke woods and irons — woods feature a new two-tone insert and natural finished face, but the same rich mahogany finish that has al- ways characterized these clubs. Irons have slightly smaller blades than hereto- fore — a brighter finish and more strik- Burke Golfs "Lady Burke" iron. ing markings and ferrules. The Miss Burke models together with the Chick Burke Golf Co., Newark, O., introduced Harbert registered and signature models at the company's annual sales meeting at have been completely restyled and will be Moundbuilders CC, Newark, O., a 1955 found to embody dazzling beauty com- line that had every club, except the Chick bined with playability. Harbert PGA Championship irons, entire- ly new in design and engineering. Burke sales representatives enthusiasti- cally greeted 15 new golf bags, most num- Burke 1955 Punchiron retains its dis- bers are being offered in a choice of new tinctive back design but blade size has gay colors. A further addition to Burke's been slightly increased and hosel short- accessory line is the new, popularly priced ened. A new precision grinding technique Chick Harbert Ball. All 1955 Burke mer- has been employed so that the exact chandise is now available for immediate geometric center of the blade is also the delivery. center of percussion — this percussion point being that where there is no sting or twist in the club regardless of the speed and force with which the ball is ACUSHNET HAS BIGGEST struck. This feature also holds to a mini- YEAR IN 1954 mum the possibility of an open or close Wm. Bommer of Acushnet Process Sales head at time of impact. Co. says that despite production delays Each club in the Punchiron set is per- caused by hurricanes Carol and Edna hit- fectly matched and balanced with respect ting New Bedford, Mass., the company's to the others graduating up in number output and sales have been the biggest from 2 through the wedge that only loft of Acushnet history. makes the difference in appearance. The continued its high showing The pitching and sandwedges in the in major tournament and general golfing Punchiron set have been redesigned so play and will have in 1955 only minor that the blades conform to those used by developments. Chick Harbert for his remarkable wedge A new Titleist (Red) Tough is in the shots during PGA Championship play. 1955 line. It has an exceptionally tough New True Temper Rocket shafts with 3 de- cover and Bill Bommer says it is for the GOLFERS' HED-RITE Reconimended by Dr. Cary Middlecoff for Correction of Faulty Head Movement Stop looking up too soon ! Quit that slice or hook and cut down your score with HED-RITE. Faulty head movement, which upsets balance and your game, is flashed to you by color change. "For distance, direction nnd delight Only vievi the ball a# white" Worn with or without glasses. 00 At your Pro Shop or by mail order or check postpaid

GOLFERS' HED-RITE, INC. „. G. Box 1600 . San Francisco_ (;a„x

golfer who wants distance but treats a ball rough. The Club Special which was a big seller in the Acushnet line before World War II will return to the line next year and is getting a big advance order from pros.

NEW HILL GLOVE U5E5 HELANCA BACKING The C. M. Hill Co., Peoria, 111., advises it has developed an all-new golf glove, the "500," designed to retain a snug, wrinkle-free fit for the entire life of the glove. The new glove features a backing material of 100% "Helanca," a fabric of

' Caps Molded to Size No Listing Required Apply Direct to Shaft Perfect Taper

100% nylon produced in Switzerland, and widely used as the elastic material in the C.S.I. Cowflatu/ "one-size" men's sock which has met with Solon Center Bldg. • Solon, Ohio marketing success in this country the Exec. Office: S36 Terminol Tower, Clevelond >3, Ohio past year. The elasticity of "Helanca" is built right into the material through a special weaving process and tests have PAGES 141-142 ARE THERE TO HELP shown that full elasticity is retained for US SERVE YOU BETTER. USE THEM! the lifetime of the material. In addition, the new fabric is claimed to be three wood to help the golfer who has trouble times more durable than ordinary 100% with his long irons and close lies. The nylon material of comparable weight. brassie seems to be a most difficult club Pres. C. M. Hill reports that the new for these players to use. The new Jet glove is in full production after one year woods should be the answer. of research and testing. He says that spe- For years many golfers have used Wil- cial dies for each hand size have been son Foremaster woods and for 1955, Wil- made to insure a more perfect fit in each son introduces a companion set of irons pair of gloves made. He added that the to this popular set. The new Foremaster strength of the material used has elimi- irons feature a True Temper Meteor shaft nated the necessity of finger-tips in the plus attractive new stamping. glove, eliminating bulk and adding to the In the utility club line Wilson now has efficiency and comfort of the product. a "Putters For Profit Package" featuring 12 all new Wilson putters. The set comes in an attractive new box and enables the A. G. Spalding & Bros., Inc. had net pro shop customer to pick out the exact earnings of $640,000 for first 9 months, putter he desires. ending July 31, of its current fiscal year. Another great utility club being intro- duced in 1955 by Wilson is the 3D wedge —designed for triple purpose. This hand- A plastic golf ball tee modeled to the some wedge, with ultra-modern stamping, contour of the female form (minus the can be used on the fairway, in the rough lady's head) is being made by Los Feliz or out of the sand. It gives the player Products Co., 5151 W. Washington Blvd., three clubs for the price of one. Los Angeles 16. It's a novelty that will Adjustable balance and a new molded arouse plenty of chat.

LOTS NEW IN WILSON S 7955 PRO-ONLY LINES Wilson Sporting Goods Co. is present- ing a notably new 1955 line of woods and irons especially designed for professional selling. These top-quality clubs — including the famous Dyna-Weight iron—now feature improved weight distribution and a new black leather grip with a new type of perforation. The Top Notch woods now feature a new face insert with a red bullseye and a dark walnut finish.

handle are two of the many features in the 1955 Wilson Country Club golf bag line. The adjustable balance has been Wilson's new Jet woods have lofts that are suited checked on a Wilson Perfect Bag Balance to most players' games. gauge that shows the proper carrying point for a bag. The carrying point or Also new in the wood club line are the point of Perfect Balance — easily adjust- Wilson Jet woods. These clubs have been able with a carrying strap — changes designed as an easier playing club by with the number of clubs added to or featuring extra loft. The Wilson Jet has a taken out of the bag. black head with a two-tone insert in spar- The new molded handle eliminates dis- kling black and white. tortion on the handle plate and also gives A set of four Jet woods offers a driver, a neater appearance. There is also more spoon, Nos. 4 and 5 woods. Wilson labora- attractive embossing on all of the Coun- tory and field men decided to add the 5 try Club model golf bags. In addition, Wil- PAR-THATCHER SAYES

ON EQUIPMENT EXPENSE

For easy, low cost Thatch removal on Bent greens, Bermuda tees and on aprons for reseeding. Ins+all in an idle greensmower—Par-Thatcher models to fit most Toro and Jacobsen greensmowers. Ask your local golf course equipment dealer for a demonstra- tion or write.

LAWRENCE J. MEISEL Distributing Co., 444 5. Brentwood Blvd., Clayton 5, Mo. son will present two sizes of new, plastic keystone bottoms in the 1955 line. BUY YOUR Wilson has added several new numbers to the outstanding Free-For-All shirt line that are certain to be in great Cashmeres demand. New styles and patterns in Orlon-wool Direct from ENGLAND knit and Pebble cloth have been added Men's pure cashmere full to the popular woven flannel and cotton fashioned long sleeve golfing models. These new materials are soft and sweaters. Sizes 36" 38" 40" comfortable enabling the golfer to take a 42" 44" 46". Shades:—Black, smooth, even swing. White, Blazer Green, Navy, A new line of golfing hats will also Yellow, Light Grey, Natural, make its debut in 1955. These Wilson hats Hazel Bud, Pheasant Brown, are patterned after the latest trend in Pale Blue, Strawberry . . . smaller sized English or Continental $15.50 styles. (WORN BV RVDER CUP For inclement weather, Wilson will also PLAYERS.) present a Free-For-All rain-jacket with Ladies' pure cashmere full all the patented features of the famous fashioned twinsets. Sizes: — Free-For-All shirts. 36" 38" 40" 42". Shades:— White, Crimson, Black, Navy, Light Grey, Yellow, Coral GOLFCRAFT HA5 GLASSHAFT Rose, Pale Blue, Natural, IN MANGRUM CLUBS Hazel Bud, Mascara, Pheasant "After 7 years research Golfcraft has de- Brown, Steel Grey, Turquoise, veloped a glass shaft that has the trim Dark Grey, Strawberry . . lines, strength and fiex required for a fine $22.50 golf club," says Ted Woolley, pres. of PLUS 50 cents per garment Golfcraft, Inc., Escondido, Calif. to cover postage and insur- ance. Checks with order—de- Innumerable laboratory tests preceded livery at once. the development of the Golfcraft Glasshaft to the point where Woolley considered it MEN'S ARGYLE ELASTI- ready for testing in clubs. Then Lloyd CATED SLACK SOCKS Mangrum began work testing the new 6 pairs — $7.50. Assorted shafts for feel, performance, weight, colors — Sizes: 10" 10>/2" 11" strength and relatiohship between head, 11 y2" 12". shaft and grip. Together with engineering specialists assigned to the project Mangrum reached Tatler Stockings the point of being completely satisfied that LIMITED the desirable shaft had been produced. He Manufacturers of Fine Gauge Hosiery declares the Glasshaft clubs with Mangrum 41 GEORGE STREET heads and his balance ideas are "the sweet- Manchester, England est feeling" he's ever used. The Mangrum clubs with Golfcraft Glassshafts are available only thru pro Complete supply listing on page 141 shops. Shell Chemical Corp., Denver 1, says changed as supts. are highly satisfied with supts. made extensive use of Dieldrin and the equipment with its capacity for ac- Aldrin this year in effective control of curate grinding of mowers of any weight. many insects. Results indicated that in the The weight of the mower is supported by future Dieldrin because of its long residual the Peerless and its special jack. Scr~.« action and versatility probably will out- type adjustments make it easy to posi- weigh Aldrin. The company has some tion heavy mowers for accurate giind- valuable informative bulletins free to ing, either by the hook method with bt,J- supts. on request. knife in place or straightline with the bedknife in or out.

NO FREEZE, NO POLLUTION SIMPLEX LAPPING MACHINE NEW FOUNTAIN BY MURDOCK MODEL BY FATE-ROOT-HEATH Replacing the Murdock "Air-Lock" Fate-Root-Heath Co., Plymouth, O., drinking fountain in the company's line has completely redesigned Simplex port- is the new "Ejecto-San" anti-freezing, able lapping machine since its introduc- non-pollutible fountain. It is sanitary, dur- tion 3 years ago, and is bringing out Sim- able, easy to install, and a fine-looking plex Model 150. outdoor fountain. This machine uses a G-E % hp motor H. F. Oswald of Murdock sales dept. also advises the new Murdock, Jr. %" anti-freezing compression hydrant, made of grade A bronze and grey iron castings, precision machined and tested before ship- ment, now is available at a low price.

KAPCO DIV. EXPANDS RAPIDLY IN GOLF FERTILIZING The Kapco Division of The Summers Fertilizer Co., Inc., Box 20, McKeesport, Pa., is now engaged in manufacturing special golf course fertilizers, and has shipped several thousand tons in the northeastern part of the United States, and as far west as Iowa. Most of Kapco's turf fertilizers contain at least 50% slow organic types of nitrogen. For the past 2 years Kapco has been able to utilize the high analysis Chicago activated sludge, cleaned and screened, and can be connected to the reel shaft which is shipped in the eastern part of of any mower for reconditioning with the United States. There is a great deal lapping compound without moving or un- of difference between Kapco material hitching other mowers. Reversing switch Kap-Oganic and other Chicago sludges, inasmuch that the lower analysis sludges are used for manufacturing purposes; whereas the high analysis materials are only used for bagging purposes. This, in addition to the cleaning and screening method, accounts for the high quality products. Kapco solubles are sold chiefly to large users through their distributors. Kapco has moderate prices on solubles, which accounts for the large consumption of these fertilizers that are used both by large commercial truck growers and on golf courses. The Kapco Division of The Summers Fertilizer Co., Inc., is headed by Philip P. Rosette, in charge of sales and adminis- tration, and assisted by Howard J. Miller, permits the driving shaft to run in either who is experienced on production. Miller's direction. Simplex Lapping Compound is experience in The Summers Fertilizer Co., available in coarse, medium or iine grit. Inc.'s plants in the New England area, F-R-H's Peerless mower sharpener, and executive work in the Baltimore Of- Model 600, will have 1955 design un- fice, has qualified him to this post. PNEU-MAT-RUNNERS^*^y^^ standard

^^ 36"-42"-48"

Added Wear *s' jt^r Write Today SUPERIOR RUBBER MFG. CO., INC., 122 East 25th S»., New York 10, N. Y.

WORTHINGTON 5WEET SHOT BALL ENTIRELY NEW Worthington Ball Co., Elyria, O., has a completely new Sweet Shot golf ball with new thread, thin cover and liquid center. This high tension golf ball is sold pro- only. Further refinements are also being made in the Lady Diana golf ball which had extensive acceptance this year by women golfers. "CHICK" HARBERT

WE5T POINT REPORTS GROWTH P.G.A. IN VERTI-CUT, AERIFIER USE CHAMPION West Point Products Corp., West Point, Says: Pa., reports that use of the Verti-Cut has shown a tremendous increase during the Golf Pride grips preserve past year. The improved putting surfaces the elasticify of my hands, bring favorable comment from the play- ers. The trend is toward frequent, light imporfanf fo geffing dis- Verti-cutting. Many courses have pur- fance and for finesse all chased a second machine to facilitate fre- fhrough my shorf game. quent use. Superintendents have applied PROFITS FOR PROS! Verti-cutting to a variety of maintenance problems and found it effective to limit Pros feafuring Golf Pride weed growth, improve disease control, grips make EXTRA MONEY check Rhodesgrass scale. A time-saving — fasf and easy. feature added this year are the new self- NATIONAL ADVERTISING! sharpening Verti-cut blades. Newspapers coasf fo coasf. Aerification is routine practice on golf Also in Golfing, Golf Di- courses. At the larger courses, greens and gesf and Golf World, plus tees most often are aerified with the self- frade papers. powered G-L Aerifier. The moderate- priced Junior G-L model is in strong de- GET YOUR SHARE! mand by nine hole courses. Use of the Many of your members Verti-cut to polish the greens surface wanf fheir grips replaced after aerifying is a practice gaining wide wifh Golf Prides. Ofhers acceptance by superintendents. wanf new dubs wifh Golf Rapid coverage is the demand in fair- Prides. Gef your share! way aerification. F-G Aerifier units, used in gangs of three, are favored for the 18 FAWICK FLEXI-GRIP CO. hole courses. The extra-wide Grasslan Aerifier, introduced last winter, also is Box 8072 Akron 20, Ohio finding good acceptance for fairway work. diameter spoons, open and thatch Are Your Club Officials Getting Golfdom? types, are the leading choice for fairway If Not, Use Form on Page 142. work. MACGREGOR SALESMEN PREVIEW 1955 LINE MacGregor Golf Co. salesmen from all districts of the U. S. met at Cincinnati for their annual sales conference and for the unveiling of the 1955 clubs, bags and balls. Bob Rickey, pro sales mgr., says team was enthusiastic about the new products being what their pro customers have asked for.

C.5.1. NEW PYRO-MAGNETIC GRIP Jersey territory while Bobby Cordiano— GETS PRO APPROVAL a Wilson veteran of six years—now cov- ers Long Island and Staten Island. Dale S. Bourisseau of the C.S.I. Sales Bob Slocum, a new man, is now cover- Co., Solon Center Bldg., Solon, Ohio, tells ing upper Connecticut, Albany and the that despite the late introduction this year Catskill Mountain sections. Each of the of the new Pyro-Magnetic Grip, the sales salesmen lives in his own territory assur- response was most satisfactory. ing customers of more frequent contact. "The finished appearance of this new Jim Blassi carries on as Beattie's as- grip, plus the correct taper, grip 'feel' and sistant handling office details of the de- simplicity of application have received partment. He is assisted by West Cor- strong approval from pros and their cus- netta. tomers," Bourisseau adds.

KEEP-WARM GARMENT HAS VALENTINE, MUS5ER, GRAU BIG FIRST YEAR HONORED BY TURF GROUP Grant Barnett, 707 Main St., Buffalo 3, Honorary memberships in the Merion N. Y., says first year's sales of the Golf- Bluegrass Assn. were awarded to Joseph ers' Keep Warm indicate that pros and Valentine, Supt., Merion GC; Prof. H. B. amateurs who play in cool weather have Musser, Penn State University, and Dr. made the free action lightweight under- Fred V. Grau, West Point Products Corp., jacket nearly standard equipment. at Penn State Turfgrass Field Day. Val- Many playing the winter tournament entine first observed the bluegrass grow- circuit used it and praised it highly. ing on a tee at Merion GC. Grau and Barnett also reports a good year of Musser were recognized for their work in pro shop business on his Ripon golf hose developing this improved turfgrass. The and headcovers. awards were presented by Arden Jacklin, Pres., Merion Bluegrass Assn.

JIM BEATTIE HEADS N. Y. WILSON GOLF STAFF MALLINCKRODT REPORT GOOD Wilson Sporting Goods Co.'s New York ON FUNGICIDE RESULTS branch golf department has undergone a A. L. Michel, of Mallinckrodt Chemi- rebuilding process recently due to the cal Works, St. Louis, says the company's deaths of key personnel. research on golfturf disease control is in Jim Beattie, who formerly worked Long high gear and currently is working on Island and Connecticut territories is in several interesting materials. charge of the department. Michel informs GOLFDOM that supts. Leo McNamara is now fully recovered reported that Calo-Clor, Calocur^ and from his seven months of convalescence Cadminate this year repeated the same and carries on with his work in West- high performance they showed in the 1953 chester and lower Connecticut. Bob Hag- National Turf trials. He also remarks gerty, Jr., continues to work the New that while mercury price jumped this year FOR BETTER SCORES follow through with Scotti^ Over the years, Scotts record for producing outstand- ing turf parollels the popular growth of golf. Today, players on over a fourth of the nation's courses enjoy Scotts turf perfection. Plan now to improve yoor greens and fairways with Scott*. TURF PRODUCTS. The results are certain to win enthusiastic player acclaim. Write for recommendations of our turf specialists and estimates on your program. O M Scott & SONS CO, Marysville, Ohio a/so Pa/o Alto, California

Aftf FAMOUS FOR CHAMMONSHIP TWtT

with consequent increase in unit cost of mercurial fungicides their performance keeps them competitive on a price basis. TEE-OFF MATS The company is preparing a most prac- tical exhibit for the Golf Course Supts.' For DRIVING RANGES convention at St. Louis in January. and PUBLIC COURSE Mallinckrodt will feature in their ex- hibit in booths Nos. 51 and 52 an admatic OPERATORS projector showing color slides of interest All Sixes on turf diseases which cause the golf course superintendents concern each year. Immediate Delivery It is hoped that other interesting fea- Prices and Details on Request tures can be incorporated prior to the show. EASTERN GOLF CO. The Mallinckrodt plan for turf disease 2S37 BOSTON RD. Dept. A prevention and control coordinates three BRONX 67. N. Y. fungicides: Calo-Clor — a mercurial fun- gicide recognized for years as a reliable fungicide against brown patch and snow mold; Calocure — a mercurial fungicide specially compounded to give control of yA STRONGER, HIALTHIIR brown patch with an extra margin of W V/TT TURF AT LISS COST safety for greens, helping bent grass maintain its color during the hottest MICHIGAN PEAT weather; Cadminate — a cadmium fungi- NATURE S FINEST SOIL BUIIDER cide which controls dollar spot, copper leading dubi maintoin thick, healthy spot, and red thread (pink patch). turf by building their greent with prop- Personnel of the firm's St. Louis and er mi«turt of Michigan Peat, sand and New York Offices will be in attendance soil. Michlgan Peat moket heavy soil and will be happy to discuss questions porous, binds light sandy soils, permits relating to turf disease problems. adcquat* aeration, holds water and plant food, allows grass to attain deep PROVING THAT A SHOWER root strwcture. Involuable for top dress- CAN USE ITS HEAD ing! Saves watering bills. Our staff will help you solve your problems and At some time or other you have prrb- save money. ably heard golfers say, "a really gcod shower is the best part of the game." A MICHIGAN PEAT, INC., 267 S Avt., N. Y. 16 fully satisfying shower is obtainable orily BENCH TYPE POWER HACK SAW Worthy for every Krounds equipment ELLIS MAPLES shop. Pine Brook Country Club Special outtit $60 Cot details on WINSTON-SALEM, N.C. FREE offer. this and other items Golf Course Architecture & Construction C. K. B., Mountain View, New Jersey when a faultless shower head is used, and fleece-lined and joined with a leather cord that is the Sloan Act-O-Matic, according fitted through swiveled eyelets that pre- to the testimony of many club officials, vent the annoyance of twisting, tangling managers and players. Its exclusive fea- head covers. tures were specifically designed to pro- All-leather Parhoods have their own duce better bathing for users and direct rich, natural color. The twill and partly- benefits for the club. twill head covers are available in a wide The Act-O-Matic delivers an automati- range of striking colors and color com- cally controlled cone-within-cone spray binations. Each Parhood has a special that sends water exactly where the user heather strip upon which the free-em- wants it and in the quantity he prefers. bossed name appears. No distorted streams splash on walls and Even better known than Parhoods, is shower curtains. Second, the Act-O-Matic the Parglov line- Newest member of this is self-cleaning. The unique spray disc collection is the Paul Hahn Glove, intro- moves downward to its seat inside the duced this year. It has won more than shower head when the water is turned the sales success expected of it, winding on. When the water is turned off this disc up one of the best seasons any item in moves upward into drain position, creat- the Parglov line has had. New modifica- ing a large, free waterway and this auto- tions currently being made to the glove matic action drains the shower head in- include changes in trim design and a stantly and completely, washing out all wider range of solid rainbow colors, in water-borne substances. There is no clog- addition to natural leather. ging — no liming up — no dripping. It's a deluxe glove, table-cut and skill- The patented device which provides all fully styled from the finest capeskin, com- these advantages also saves water and fortable and soft but tough and durable. fuel and eliminates maintenance and re- There is a full range of sizes, attractively placement costs. Many Act-O-Matic mod- packaged for self-display. els are available. Complete information is contained in an interesting folder which will be mailed to you on request sent to REEMELIN OF TORO NOW Sloan Valve Co., 4328 W. Lake St., Chi- HEADS ZAUN EQUIPMENT cago 24. Ben Reemelin, formerly sales promotion and advertising mgr. of Toro Mfg. Co. has bought a major interest in Zaun BURGETT MAKES NEW LEATHER Equipment, Inc., 1090 Edgewood ave., WASHABLE HEAD COVER Jacksonville 5, Fla., and now is the com- pany's gen. mgr. An all-leather head cover that is com- Reemelin is the third of the Toro staff pletely washable is in the 1955 line of who has gone from the factory into the K. L. Burgett Co., Peoria, 111. This newest distribution field. He is succeeded at Toro addition to the Parhood family is in the by H. R. (Jimmy) Johnston, Jr., who was medium-price range. One of the toughest executive on the Toro account for the leathers known has been used for it — company's advertising agency, Batten, Barton, Durstine and Osborne. Charley Zaun will remain with Zaun Equipment as an officer and stockholder taking things easy after 25 years in the business. The company will continue to handle Toro equipment, Buckner sprinklers, Mil- organite and other course equipment and supplies in northern Fla. and southeastern Ga.

NEW FERGUSON ATTACHMENT FOR FLEXIBLE PIPE JOBS Ferguson div., Massey-Harris-Ferguson, Inc., Racine, Wis., has a new attachment for its tractor to eliminate hand digging or machine trenching in putting flexible goatskin. Goatskin can be kept clean and pipe up to 1^4 in. dia. in the ground as attractive by repeated washings without deep as 18 in., speedily. becoming hard and stiff. The low-priced attachment is primarily Like the successful Parhoods of all- an agricultural mole-drain device which leather, suede-and-twill and all-twill, this has maximum penetration of about 22 in. new head cover will be embossed by Bur- For flexible pipe laying it has guide rings gett with the player's name in gold with- for conducting pipe over the tractor and out charge. And, like all Parhoods, it is into a guide tube through which pipe is

134 Golfdom ftervi&c FOLDING BANQUET X > for QUICK SHADt plant Direct Prices and A MORAINE LOCUST Discounts to (PLANT PATENT 836) Golf Clubs. Graceful, new, fast-growing Hotels, Moraine Locust shade tree is Lodges, thornless, seedless, hardy. Lawn Churches and Parks, grass grows luxuriantly beneath Organizations its light, lacy shade. See your local nurseryman or Manufactured By write us for illustrated folder. The Siebenthaler Company THE "Wotwoe. COMPANY Landscape Nurserymen since 1870 COLFAX, IOWA 12 CHURCH STREET 3001 Catalpa Drive • Dayton 5, Ohio conducted to the bottom of the cut. on the drafting board at the plant under In laying flexible pipe an exploratory the supervision of an experienced design subsoiling pass is first made to locate any and layout man. This new method is subsoil obstructions that may have to be proving to be more beneficial than the cleared away. classroom type of instruction tried last year. "This expanded type of service to the BUCKNER TRAINING PROGRAM turf growing trade places the distributor NOW INDIVIDUAL in the position of being able to render a John Gill, gen. mgr., Buckner Mfg. Co., real service to his customers. An author- Fresno, Calif., manufacturers of sprin- ized distributor is equipped to give turf klers and valves for turf irrigation, dur- growers good engineering advice on the ing the past year instituted a new policy layout of water systems and naturally of placing design and layout service in must be qualified to render this kind of the hands of their turf equipment dis- service before becoming a Buckner dis- tributors. tributor." Gill says, "Our school last year, at- tended by 43 men from all over the U. S., was in itself a success, but more impor- WORTHINGTON MAKES NEW tant, it emphasized the need to the dis- DUMP BODY TRACTOR tributor of having to receive special train- Worthington Mower Co., Stroudsburg, ing to provide this designing and layout Pa., has a new dump body tractor in its service, which up to a short time ago was product line. The new tractor is a highly vested in the hands of a very few people. versatile and useful unit for course main- "We have changed our school from one tenance. of class room instruction to one of in- The dump box of the new tractor is dividual instruction. The school is con- constructed of durable, 10-gauge steel and tinuous and operated the year around. holds a full 1*4 cu. yds. This self-dumping We handle no more than two men per box is equipped with safety chains and week on an individual basis, putting them has a lever for locking the body in load-

Creeping Bent Stolons Congressional C-19

mb #rri|ar& C-52 * For the FINEST, LONGEST- ©lil ©rrlfarii Surf -DCurerriro WEARING and MOST ECONOM- Supplying the golfing trade continuously since 1928. ICAL Tee Mat on the Market! RALPH R. BOND, Prop. Nationally acclaimed by golf P. O. Box 350 Madison, Wisconsin clubs and ranges as the best buy. The Greens Are The Foundation of All Successful * SEND TODAY FOR LOW PRICES Golf Courses Merchants Tire Co., 2710 Washington, St. Louis 3

October, 19 5 U 135 ing position. The lever has a special safety TELLS OF 40 YEARS IN locking device that prevents accidental COURSE FERTILIZING dumping when the tractor is in motion. Because producing and maintaining The new dump body tractor is powered high-quality turf on golf greens, tees and with a heavy-duty, 48 hp., overhead valve fairways is in many ways the most dif- engine and is capable of traveling at 40 ficult and highly-specialized of all plant- mph at an engine speed of 2400 rpm. The feeding jobs, the need for specially formu- transmission is a heavy-duty type with lated golf-course fertilizers was early rec- four speeds forward and one reverse, per- ognized, and some 40 years ago the mitting forward speeds from 3 mph to Coe-Mortimer Co., one of the corporate 40 mph. Recommended engine speed range predecessors of The American Agricul- for the new tractor is from 1200 to 3000 tural Chemical Co. formulated the world's rpm. first golf course fertilizer. Superintendents The new unit features rugged construc- who were associated with golf prior to tion throughout. The drop-forged front World War I will recall the widespread axle is pivotal mounted and supported on popularity enjoyed in those days by Coun- transverse truck springs. The iy2 ton try Club fertilizers, Brands A and B. truck, full-floating type, rear axle is on heavy truck springs. Front wheels use Some years later, when various sub- 7.50 x 16 tires while the rear wheels carry sidiary companies were merged into The dual 9.00 x 16's. A ball-type coupler, fully American Agricultural Chemical Co., the adjustable for height, is supplied as stand- Country Club grades were continued, and ard equipment. This can be easily con- are now known as Agrico Country Club verted to a pin-type coupler, if required. fertilizers. Agrico is kept abreast of stead- Operator comfort was an outstanding ily advancing plant-feeding techniques, consideration in the design of this new through continuing soil analyses and re- dump body tractor. The comfortable seat lated research both in the laboratory and is of a suspension type with two tor- in the field, its makers say. sional rubber springs. It is fully adjust- Recently, Agrinite, a companion prod- able to compensate for the weight and uct, was added to the Agrico line. In a height of the driver. The automotive-type matter of just a few years, this natural steering wheel is also adjustable for maxi- all-organic, containing over 8% nitrogen, mum driving ease. Foot-operated, 12 x 1% made from tankage and being clean, dry in., hydraulic, automotive brakes on the and odor-free, has taken a prominent driving wheels make stopping almost ef- place in the turf-feeding programs of golf fortless even with the heaviest loads. For courses. parking, a mechanical type hand brake on the drive wheels is used. The Service Division of The American Agricultural Chemical Co. offers its facili- ties and plant-feeding experience to supts. MOCK'$ SUPERTURF COMBINATION without charge or obligation. Inquiries are AVAILABLE WITH MERION invited and should be addressed to the com- A pioneer in the investigation and pro- pany's head office, at 50Church Street, New motion of Merion Bluegrass, the Mock York 7, or to any one of the 30 Agrico Seed Co., Pittsburgh 30, Pa., has, since factories and sales offices serving the 1947, been testing a number of different U. S., Canada and Cuba. combinations of Merion and other grasses for permanent turf in a reasonable length of time. SWINGING AROUND GOLF Allen Mock says their combination with Merion bluegrass has several advantages (Continned from page 34) including ease of establishment, finer tex- Pro phins for Christmas golf gift sales ture, greening up earlier in the spring. campaigns which resulted in "Christmas In addition, all seedlings are protected Shopping at Your Pro Shop" book are against fungus and insect attack by Chloro-Clad seed protectant chemical spreading rapidly . . . "Christmas Shop- which increases percentage of germina- at Your Pro Shop" originally set for tion. circulation of 40,000 aniong pro shop po- tential eustomers, got about 97,000 circu- lation ordered by pros . . . Numerous or- YARDLEY NEW SERVICE ders received too late for handling . . . AT ATLANTA Campaign is first nation-wide effort by Yardley Plastics Co., Columbus, O., adds leading businessmen pros to put pro shop new warehousing service at 565 Western golf jfifts high on Christmas shopping lists. Ave. N. W., Atlanta, Ga. "This new facility will enable us to A1 Houghton, Prince George G&CC, give overnight and pickup service to our elected pres., MidAtlantic PGA for 6th dealers and distributors in the Southern consecutive year . . . Don Saylor, for- States," says Robert W. Rosel, Sales Mgr. merly asst. to Max Elbin at Burning Tree