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l ISSUE 80 l APRIL 2013 l DHS 20 /- l USD 5.99/- Nike Free Trainer 5.0 Hot Products / Page 60 facebook.com/ The Automotive Tires & Parts Magazine www.tirespartsmag.com www.vargaco.com APRIL 2013 / CONTenTS Publisher Hamid Moaref Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Marjorie Jane Asis Sales & Marketing Ahmad Aji Design Shabeer Aziz Circulation Assistants Thaha Sasi Pillai Dilfar Oscar Manjunath Kotian Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic Media Representative for Taiwan. Hong Kong and China P. Sean Mulvihill, International Relations Department,Worldwide Services Co., Ltd. 11F-2, No. 540, Wen Hsin Road, Section 1, auTOMOTIVE / PAGE 10 Taichung, 408, TAIWAN. Tel.: +886-4-2325-1784 Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copy- right laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is ac- curate. Morjan Media is not responsible for the accuracy of content provided by third party sources. Lamborghini Veneno modern chic design by Vredestein Cadillac Technologies Target Traffic To submit news and content please auTOMOTIVE / PAGE 20 Tires / PAGE 28 PARTS / PAGE 51 email to : editor@tirespartsmag.com Please note: by submitting news and con- tent to Morjan Media for publication in Innovative Brabus 800 The ZIEX ZE914 EcoRun Schaeffler unveils drivable 50 Tires & Parts you automatically agree that 08 34 Morjan Media is not obliged to publish Roadster concept car Apollo Tires extends its product 36 this content. Furthermore,Morjan Media 09 reserves the right to further edit and or The New Golf GTI range in Europe Unique forged formula by 53 reduce the size of any content or news Hamann stories sent publication. Porsche Debuts Fifth 12 China growth for Nexen 43 Generation of the 911 GT3 Hot products 60 TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org Morjan Media L.L.C P.O.Box 7830, Dubai, U.A.E For administrative inquiries or for a copy of our media kit please Contact : +971 4 2270096 / info@tirespartsmag.com / www.tirespartsmag.com www.tirespartsmag.com l 4 Where does the name KENDA come from? You currently do not have production of TBR or OTR tires; do you have any plans to start in the near By looking at the etymology, KENDA was derived from two future? combined Mandarin words: ken means “to build”, and da means “big”. Therefore, KENDA means “to build & grow big”. Yes, it is in our planning. Not before long, the market will begin to see Kenda’s TBR tires. How old is KENDA? According to the Taipei Times, KENDA is looking to Since its inception in 1962, KENDA is now on its half century. The build a second factory in Taiwan; can you please tell company is currently on its 51st year. us more about this? And why have you chosen Taiwan for the second factory as opposed to another country Is KENDA a family owned business or public? such as Vietnam or China? KENDA is a family owned business. Thus, on December 20, 1990, Since Mr. Jing-Bao Yao was a former teacher, KENDA securities went on public. It is vital to note that the Yang his unwavering compassion to take care of the family is still considered the major shareholder of this company, disadvantaged minority is his mission. He established wherein the total market capitalization in the end of 2012 is KENDA in 1962 and still held the principle: “What is taken around 1.02 billion USD dollars that is equal to 30.6 billion NT from the society, must be used in the society.” Taiwan is dollars. our hometown and we believe that it is our responsibility What are the products and services that KENDA offers? to sustain the younger generation to be updated in technology and innovation. KENDA offers a massive line of products that include: How many tires do you produce daily? •Bicycle tires and tubes • Motorcycle, Scooter, ATV tires and tubes Massive daily tire production is done in different branches & product categories. Therefore, it is difficult to add the • Industrial tires and tubes number of products from different types. • Agricultural tires and tubes How many employees does KENDA employ? • Light truck, Trailer tires and tubes • Radial tires and tubes We approximately have 10,100 employees coming from our different branches. • Truck, Bus tires and tubes • Rubber Membrane, Pond Liner Which markets are your products distributed in and which ones are you the strongest in? What is KENDA known for? What is KENDA’s major strength? As a prominent supplier of products in many OEM companies, We distribute our products in North America, Europe, KENDA has proven a sufficient track record in the motorcycle Asia, Middle & South America, Africa, Middle East, and bicycle industry. Being in the business for 51 years, this only Australia and New Zealand. Among the said locations, shows that KENDA thrived in this line of business despite the more than half of our gross sales amount came from Asia odds of competition. In the bicycle tires’ field, the market share of and considered as our strongest market. KENDA is no.1. For this reason, the company needs to duplicate What have been the recent big changes in KENDA ? the experience to PCR tires as well. KENDA devotes into all kinds of campaigns to promote We noticed that KENDA has launched a global advertising KENDA’s brand image more actively. One of the sought- campaign, could you explain some of the plans and the idea after campaigns lately is to sponsor NBA Houston Rockets behind the change in direction? because of Jeremy Lin, a famous Chinese/ American Part of KENDA’s advocacy, we are sponsoring racers and events. player. This advertising campaign will surely promote our brand globally. What would you say are the biggest challenges of a In the next 5 years, we will expand our capacity, machinery, tire manufacturer in 2013? equipment, RD and manpower. Currently, KENDA ranks 26th among global tire manufacturers and we are targeting to be We could say that the competition is getting strong, so included in the top 20 before 2016. we are looking forward to upgrade our service and brand image instead of tires. How does KENDA differentiate itself from other brands? What green initiatives has KENDA taken in order to It is KENDA’s mandate to promote the spirit of honesty and maintain environmental sustainability? innovation by providing every customer exceptional services & products. Moreover, as we satisfy our customers’ needs, in turn, That’s the main point of Dubai seminar this year. It is it will create profit, sustainable management as well as social the launching of KENDA’s new product for ECO friendly responsibility. technology, the KR30 which is made in Taiwan. It stands for total reduction of 6 tons of CO2 absorption by 500 What are KENDA’s core values? trees a year. Honesty, Quality, Service and Innovation are the core values How is KENDA coping with the recent price reduction of KENDA. “Each individual with the spirit of teamwork and that the markets have been experiencing especially in responsibility devotes to problem- solving, innovation, and self- the Chinese manufactured brands? challenge…” Kenda does not compete on price. We aim at providing How many factories does KENDA have and in which best products & services to our customers for best value. countries? Our price level must cope with our market position. KENDA has established four (4) factories in China, two (2) in What do you want our readers to think of when they Taiwan, one (1) in Vietnam, along with seven (7) subsidiaries see the KENDA logo? which include rim factories and warehouses. Our KENDA logo with white background and red shade Do you have plans to open any new plants? represents that the company is young and energetic, Tianjin factory is the newest plant established in 2008. For this thus willing to take any challenges to bring the most year, we are planning to extend the production of PCR. innovative products & services to our customers. www.tirespartsmag.com l 5 The interaction of size, weight, and dynamics of robust Range Rover image with its own motorsport history. Given these facts, it becomes clear the Range Rover has been subject of fascination that the engineers from the German town of Laupheim will again fine-tune and increase at the for many years. HAMANN Motorsport alters this power of the 5 Litre V8 supercharged power train. ratio by clearly emphasising on dynamics. This requires optimized road handling that has already been implemented. The electronic Range Rover has been synonymous with lowering module used for the HAMANN MYSTÉRE brings the car 40 mm closer to the pavement. distinctiveness for many years – for exclusiveness Inside the wheel housings ,you will find 23 inch forged rims, either the three-part “Edition Race” and luxury. In this case, HAMANN uses a with a polished rim flange andT itan bolts or the single unit variant “Unique Forged”. Continental mirror-like pink paint, pushing the envelope tyres, size 305/30/23 are mounted to all four wheels. of individualism. A high-gloss colour is used to This individual approach is continued in the interior. The HAMANN logo or the signature can finish the body, while the pink large-sized roof be found on the door sill trims and the velour floor mats. Furthermore, the in-house upholstery beams in a brushed matt finish.