The Fairmont Chateau Lake Louise
Director of Sales & Marketing
Lake Louise, Alberta, Canada
THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview
www.searchwide.com
THE FAIRMONT CHATEAU LAKE LOUISE
Surrounded by soaring mountain peaks, the majestic Victoria Glacier and a glistening emerald lake, the iconic Fairmont Chateau Lake Louise hotel is located in Alberta's Banff National Park, a UNESCO World Heritage Site, and is recognized globally for progressive environmental stewardship and responsible tourism.
Originally built as a base for outdoor enthusiasts and alpinists over 100 years ago, Fairmont Chateau Lake Louise is a year-round luxury mountain resort offering guided mountain tours, world-class skiing in the winter, scenic hiking and canoe activities in the summer, kid's camp, a luxury spa, and exceptional dining experiences. The resort offers 36,000 square feet of flexible meeting and event space.
Elegant and polished yet relaxed and inviting, this 552 room luxury resort in Banff National Park lives up to the natural wonder with which we share our name. Unwind and enjoy the view from one of our well-appointed guestrooms, indulge in luxurious suites and specialty rooms or experience the exclusivity of Fairmont Gold. The luxury of a bygone era has been perfectly preserved with a heightened level of modern accommodation, a heartfelt welcome and genuine service.
Step into our backyard and discover endless outdoor recreational activities including hiking, canoeing, horseback riding, fishing, mountain biking and river rafting in the summer; downhill skiing and snowboarding, cross-country skiing, ice skating, snowshoeing, snowmobiling and horse drawn sleigh rides in the winter.
Experience serenity from dawn to dusk with the most breathtaking mountain escape Banff National Park has to offer.
THE FAIRMONT BANFF SPRINGS
Located in the heart of Banff National Park, a UNESCO World Heritage Site, the world famous Fairmont Banff Springs hotel stands as a landmark in the picturesque alpine town of Banff, Alberta. Canada's "Castle in the Rockies", has been providing legendary hospitality to our guests for more than 125 years.
Fairmont Banff Springs is a year-round luxury mountain resort that offers a championship golf course during the summer, unparalleled skiing in the winter, the award winning European-style Willow Stream Spa, and authentically local dining experiences.
THE FAIRMONT JASPER PARK LODGE
Situated in Alberta's magnificent Jasper National Park, a UNESCO World Heritage Site, the iconic Fairmont Jasper Park Lodge resort invites you to experience our Great Canadian Lodge, surrounded by nature and abundant wildlife. Fairmont Jasper Park Lodge is a 700 acre year-round luxury mountain resort which wraps around the shores of pristine Lac Beauvert and Canada's #1 Golf Resort Course. The resort's charming village of cedar chalets and Luxury Signature Cabins, all connected by picturesque paths, offer guests unique access to explore the natural environment surrounding the resort.
Enjoy a wide variety of outdoor recreational activities including golf, hiking, canoeing, kayaking, horseback riding and mountain biking in the summer and ice skating, snowshoeing and skiing in the winter. After an active day outdoors, rejuvenate with a signature treatment at the luxurious Fairmont Spa, inspired by the energy and beauty of Jasper National Park.
THE FAIRMONT CHATEAU WHISTLER
Naturally spectacular, Fairmont Chateau Whistler resort delivers an ideal setting for families, meetings and weddings alike. Combining classic elegance and a modern alpine setting, this award-winning Whistler hotel showcases exceptional dining and full resort amenities including a par 72, 18-hole Audubon-certified championship golf course.
THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview | www.searchwide.com 2 For guests seeking authentically local, off-the-beaten-track experiences, our exclusive Whistler Experience Guide offers tailored excursions and daily scheduled tours — the perfect opportunity to explore Whistler’s natural mountainside setting.
The luxurious 539-room resort is located at the base of Blackcomb Mountain in Whistler, British Columbia. Tastefully designed luxury Whistler accommodations with spectacular mountain or village views were created to blend with the natural alpine setting.
ABOUT LAKE LOUISE
Lake Louise is world famous for its turquoise lakes, the Victoria Glacier, soaring mountain backdrop, palatial hotel, and incredible hiking and skiing. Surrounded by a lifetime’s worth of jaw-dropping sights and adventures, Lake Louise is a rare place that must be experienced to be believed. The vibrant waters of Lake Louise are five kilometers (three miles) from the hamlet of Lake Louise. Named for Queen Victoria’s fourth daughter, Lake Louise is a truly awe-inspiring sight. The lake was previously known as Ho-Run-Num-Nay (the Lake of Lake of Little Fishes) by the Stoney Nakoda First Nations people. The hanging Victoria Glacier and an amphitheater of rugged peaks provide an imposing backdrop to the lake, which is about 2.5 kilometers (1.5 miles) long and 90 meters (295 feet) deep. During the summer the lake is an intense shade of turquoise, the result of light refracting off the rock flour (glacier silt) deposited in the lake by glacier run off. The color of the lake is most vibrant in July and August when the flow of the melt water is at its highest. At an elevation of 1,750 meters (5,740 feet), Lake Louise normally thaws in June.
For more information on Lake Louise and Banff, please visit www.banfflakelouise.com.
ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts connects guests to the very best of its destinations, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands. For more information, please visit fairmont.com.
ABOUT ACCOR HOTELS
We are far more than a worldwide leader. We are 240,000 men and women united by the same passion for welcoming people, and driven by the same promise: Feel Welcome. We make this promise resonate in our 4,100 addresses across 95 different countries. But more than that, Feel Welcome is the very essence of the hospitality that drives us every day. It is a promise we make to all our stakeholders. It's the most universal, simplest and warmest promise in our profession. It lends richness and nobility to what is most important in our view: hospitality, opening up to the world and curiosity about others. Feel Welcome also illustrates what we offer our guests every day. Always with this same motivation: for them to feel awaited, unique, special, and lastly, for them to be filled with delight.
Feel Welcome is also a state of mind and a commitment to all our people, the promise of a considerate Group, open to all, from every background, a group that nurtures talents and passions. It’s of course a guarantee of success for all our partners and future partners. It also perfectly symbolizes our commitment as a civic-minded company that shows solidarity, taking care of the planet and of millions of people every day. Click here for more information about Accor Hotels.
THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview | www.searchwide.com 3 POSITION SUMMARY
Position: Director of Sales & Marketing Reports to: General Manager
The Fairmont Chateau Lake Louise is seeking a motivated and dynamic Director of Sales with strong leadership skills and a “can do” work ethic. This position is accountable for managing the total sales, revenue management, conference services, marketing and public relations initiatives and overall revenue generating efforts. The DOSM is also required to effectively support and lead sellers who are off property in conjunction with working closely with fellow DOSM’s within a regional sales model which include the Fairmont Banff Springs, Fairmont Jasper Park Lodge and Fairmont Chateau Whistler.
Summary of Responsibilities: Responsibilities and essential job functions include but are not limited to the following:
• Achievement of total hotel revenue goals as set forth in the hotel’s business plan. • Achieve budgeted room night quotas and average rates set out in the yearly business plan. • Demonstrates leadership in Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements. • Develop sales strategies & tactics that align and support the hotels strategic plan. • Identifies opportunities to increase on-going and additional revenue streams and creates value by challenging existing processes, encouraging innovation and driving necessary change. • Provides customer intelligence and evaluation of market & economic trends and adapts sales strategy to meet/exceed customer expectations, generates increased revenue and ensures competitive position in our marketplace. • “Hires the Best” for the property-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports. • Work closely with the Directors of Group Sales within the region to ensure sellers action plans are executed that will drive revenue for CLL. • Work in collaboration with GSO’s to maximize business results. • Appropriately represents the hotel within the regional sales structure. • Identifies and develops marketing communication activities in collaboration with the General Manager, analyses marketing opportunities, develops and executes creation and distribution of collateral (online and traditional) to support business goals and destination awareness. • Manage local Public Relations initiatives and work in collaboration with regional Director of Public Relations for National/International opportunities. • Develops strong partnerships with local and external organizations to further brand/product awareness and advises brand and regional teams of brand growth opportunities. • Takes an active role in regional tourism organizations and participates in sales activities both on and off-property. • Leads and supports the on property conference services team. Ensures follow-up and actions plans to build VOG results and meeting planner OSAT. • Responsible for establishing all sales quotas as outlined in the budget and driving performance with sellers to ensure goals are achieved. • Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market position. • Prepares and administers hotel’s budget and marketing plan to achieve total hotel revenue goals. • Maintains a strong relationship with owners and actively participates in the preparation and delivery of monthly/quarterly/annual business reviews. • Responsible for managing S&M expenses and payroll.
Qualifications: • Bachelors degree and/or Hotel Management degree an asset • Five years hotel sales experience. Previous experience as DOSM an asset. • Demonstrated knowledge and experience in advertising and promotional activities. • Exceptional communication and interpersonal skills and strengths in innovation, energy, and results-orientation. • Proven Leadership skills and experience.
THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview | www.searchwide.com 4 Qualifications (continued): • Creative, effective and passionate individual with a high level of professionalism and human relation abilities. • Computer literacy in Microsoft programs, Opera, S&C/SFA experience and administration skills. • Must possess a basic understanding of hotel accounting procedures. • Resorts experience an asset. • Visa Requirements: Applicant must be legally eligible to work in Canada.
If this could be a great opportunity to extend your professional reach, please respond through the SearchWide website or email your resume to the following SearchWide Executive:
John Brich, Vice President | SearchWide www.searchwide.com | [email protected] 513-508-2809 (mobile)
About SearchWide SearchWide is a full service executive search firm primarily for companies in the travel, tourism and convention, and hotel and lodging industries. We specialize in C-Level, Director and Management level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies.
THE BRIDGE BETWEEN PROFESSIONALS | SearchWide Position Overview | www.searchwide.com 5