BEHIND THE BRAND: PARTNER CONTENT

AT A GLANCE HELEN DORON From teacher ENGLISH Established: 1985 Number of franchised outlets: Over 1,100 Locations of units: Albania, , Bosnia and Herzegovina, Bulgaria, Chile, to multi-unit China, Croatia, Cyprus, , Ecuador, Estonia, France, Germany, Hungary, , Italy, Kazakhstan, Lichtenstein, Lithuania, Macedonia, Mexico, Montenegro, Panama, Peru, Poland, Portugal, Romania, Russia, San franchisee Marino, Serbia, Slovakia, Slovenia, , Spain, Switzerland, Thailand, Turkey, Ukraine Helen Doron Educational Group celebrates one of its Investment range: €150,000 - €250,000 Minimum required capital: €200,000 most prestigious franchisee success stories Contact: [email protected] helendorongroup.com

aving continuously Based in Tychy, in southern grown and evolved for Poland, Joanna has 62 out of a great team of people, and we over 36 years, Helen the 180 learning centers located created a real family atmosphere.” H Doron Educational throughout Poland, and employs Group has partnered with some 300 teachers, with over 12,000 A TRULY HOLISTIC truly exemplary franchisees. One students benefitting from the EDUCATION such development professional proven Helen Doron methodology. A large part of why the Helen is Joanna Cesarz-Krzystanek, a Joanna’s English educational Doron Educational Group Helen Doron master franchisee who empire features her innovative teaching methodology has taken began her career with the brand as Teen Colleges, which are learning hold the world over is because it a teacher 22 years ago. Since then, centers separate from the younger aims to deliver much more than she has turned her passion for children’s centers, catering to the just classroom learning to the first-class teaching into a successful specific needs of older students. millions of students engaged educational empire. Classes are held in small groups by the organization. It strives “When I started out 22 years ago, twice a week. They are based for lifelong learning; equipping nobody taught very young children; on consecutive levels of Helen students with the skills that will they didn’t believe it could really Doron Teen English courses – all enable them to continue being work. Back then, there was nothing fully compliant with the Common inquisitive and proactive for like it in the market. Nobody heard European Framework of Reference many years after graduation. of teaching three-year-olds, not for Languages (CEFR). “Having such a wide range of to mention even younger. I knew “I was lucky to have worked courses lets us prove how effective parents want their kids to speak over the years with other master our method is and how successful English as they had to make a huge franchisees in Poland who joined our students are. Language effort to learn it when they were shortly after me, and together we acquisition is not the only aim, as much older. cover the entire country. It was we provide the tools to broaden I had no proof to show, as I had only just started teaching, but my enthusiasm was so strong that other teachers and potential franchisees felt inspired to join the team,” said Joanna while on a visit to Helen Doron’s head office, accompanied by 20 of her 60 franchisees.

“Having such a wide range

of courses lets us prove Helen Doron proudly how effective our method presenting Joanna with is and how successful our her 20 year anniversary students are” certificate

30 GLOBAL FRANCHISE | ISSUE 6.3 Behind the Brand - Xxxxxxxxxxx Helen Doron Educational Group

“Most of my new Learning Centre franchisees are either our teachers or parents that observed their kids

learning with us, and they loved it!” Learning Centre in Skawina, Poland

Joanna with her franchisees

Joanna Cesarz- Krzystanek, Helen Doron English Southern Poland master franchisee

their minds and give them access to various possibilities. We believe we influence their perception of the world.” Another real benefit that Joanna with her newest group of Joanna has gained from franchisees following their training becoming such a prominent member of the Helen Doron practising amateur photography. have just finished building a new franchise network is her work- We often choose isolated, quiet strategy for the whole country. life balance. This is one of places far from crowded hotels We are hoping we are opening a the key things that many new or beaches. I also enjoy sports, new era of growth for students franchisees find enriching about mostly yoga, which helps me stay and franchisees.” being part of the Helen Doron balanced and flexible, but I do Educational Group family, as it And what advice would Joanna also enjoy swimming, skiing allows them to build a business give to prospective franchisees and rollerblading.” on their own terms. looking into joining the Helen “As far as work-life balance. Doron English network? “I would The most important thing for me JOIN THE LEADING tell them to observe the lessons, is the ability to leave the office EDUCATION FRANCHISE meet the people, talk to parents, and the business behind – as if BRAND and you will quickly become closing the door to work means Despite all of her successes addicted and want to be part of the opening the door of my home up until this point, Joanna is Helen Doron family. Most of my new life,” explains Joanna. far from finished in her Helen Learning Centre franchisees are “It is crucial not to let them Doron story. As she explains, “in either our teachers or parents that mix. My business is my hobby; cooperation with the other four observed their kids learning with however, I do love travelling and master franchisees in Poland, we us, and they loved it!”

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