Hands On Discovery Undergraduate Research Opportunities Abound at USF SCENE ON CAMPUS JOSEPH GAMBLE 32 22 28 Departments COVER PHOTOGETTYIMAGES STUDENTS, PERSONNEL ANDALUMNIAT THEPARK. JUST TWOOFTHEACTIVITIESAVAILABLE TOUSF CANOEING ANDOUTDOORADVENTURE TRIPSARE TAMPA CAMPUSONTHEHILLSBOROUGH RIVER. RIVERFRONT PARK, LOCATED NORTHEAST OFTHE THE BARREDOWL(LEFT),ABOUNDS AT USF’S SCENE ONCAMPUS: research facilitydedicatedtothefieldofjazzcomposition. The school’s recentlyestablishedCenterforJazzCompositionistheonlyknownuniversity Jazz isaliveandwellatUSF’s SchoolofMusicintheCollegeVisual &PerformingArts. FOR THELOVEOFJAZZ university classificationforcommunityengagement. USF istheonlyFloridauniversitytoberecognizedbyCarnegieFoundationwithanew Providing aplethoraofservicesandresourcestotheTampa Baycommunityandbeyond, A UNIVERSITYENGAGED of knowledge. disciplines toworkside-by-sidewithfacultymentorsandactivelyparticipateinthecreation A modelundergraduateresearchprogramprovidesopportunitiesforstudentsacrossall COVER: Features 1LASTWORD 41 ATHLETICS 38 DISCOVERY 16 6COMMITMENT 36 COMMUNITY 10 UPDATE 3 FROMTHEPRESIDENT 2 HANDS-ON DISCOVERY FLORIDA WILDLIFE,SUCHAS PAGE 28. TAKES LEARNINGOUTSIDETHECLASSROOM.SEESTORY GRADUATE ANTHROPOLOGYSTUDENTBRETTMERVIS

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JOSEPH GAMBLE

1 USF MAGAZINE SPRING/SUMMER 2007 USF Magazine is published by University FROM THE PRESIDENT Relations at the University of South Florida.

Editor Ann Carney Associate Editor Anne Scott s we reach the midway Contributing Writers Anne DeLotto Baier, Philip Booth, John Gerdes, Adam Hollen, mark in 2007, there is a Sheryl Kay, Scott Kuykendall, Erika Llenza, growing sense of pride Susanna Martinez, Barbara Perkins, David at USF. We continue to Steele, Amy Woodruff A make great strides in Contributing Photographers Joseph Gamble, Aimee Blodgett, Casey Feldcamp, our quest to become one of the Jennifer Prince, Crystal Totten, Jeane Vincent, nation’s premier public research uni- Eric Younghans versities and a leader in the state. University Administration In this issue you will read about Judy Genshaft, President an undergraduate research program Renu Khator, Provost and Senior Vice President Carl Carlucci, Executive Vice President that encourages all undergraduate Stephen Klasko, Vice President for USF Health students to take part in scientific J. Jeffrey Robison, Vice President for University Advancement research across a wide variety of dis- Robert Chang, Vice President for Research ciplines. Currently, more than 500 Jennifer Capeheart-Meningall, Vice President for Student Affairs students are paired with faculty men- Karen White, Regional Chancellor for tors in every college of the university USF St. Petersburg Arthur Guilford, Vice President and doing meaningful research—research CEO for USF Sarasota-Manatee that could one day change lives. Marshall Goodman, CEO for USF Lakeland You also will read about initiatives USF Board of Trustees that are making a difference through- Lee E. Arnold, Jr. out the community. These initiatives, JOSEPH GAMBLE Michael J. Barber, PhD Richard A. Beard III and hundreds like them, are the rea- like Pam and Les Muma. These USF Margarita R. Cancio, MD son behind USF’s recent designation alumni have pledged millions of dol- Sonja W. Garcia Frank S. Harrison as most community engaged by the lars to USF to champion medical Rhea F. Law, Esq., Chair Carnegie Foundation for the research and education. Kiran C. Patel, MD John B. Ramil, Vice Chair Advancement of Teaching. In our Athletics pages, you will Debbie N. Sembler At USF, research comes in many meet Stan Heath, new head coach Jan E. Smith Robert L. Soran forms. In these pages you will read for men’s basketball. Stan comes to Sherrill M. Tomasino about our Center for Jazz Composition USF from the University of Arkansas in the School of Music. The center is where he guided the program to a Contact USF Magazine University Relations the only known university research pair of NCAA Tournament appear- 4202 E. Fowler Ave., ADM278 institute dedicated to the continued ances in 2006 and 2007. Tampa, Florida 33620-6300 (813) 974-4014 growth, development and appreci- We have had a great first half of [email protected] ation of the role of the composer 2007, and as you will see in the Contact the USF Alumni Association in jazz. pages that follow there is so much Gibbons Alumni Center So, too, will you read about the more ahead. I hope you will enjoy 4202 E. Fowler Ave., ALC100 Tampa, Florida 33620-5455 work being done at USF to fight the this issue and join me in saluting (813) 974-2100 • (800) 299-BULL (2855) obesity epidemic facing our nation. the countless accomplishments of [email protected] And, you will read about an ocean so many across our university Update your contact information biologist who is working with the community. www.giving.usf.edu National Science Foundation on a Reprint Policy: USF encourages reprinting articles $331 million project to set up under- in their entirety. Permission may be obtained by water observatories that will lead to a contacting [email protected]. greater understanding of Planet Earth. Much of our progress at USF would not be possible without the The University of South Florida is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award degrees at the baccalaureate, master’s, specialist and doctoral levels,

USF MAGAZINE SPRING/SUMMER 2007 generous support of philanthropists including the Doctor of Medicine. USF is an Equal Opportunity/Equal 2 Access/Affirmative Action Institution. June 11. Foundation. Heassumesthepost chief executiveofficeroftheUSF for universityadvancementand has beenappointedvicepresident and 1988, he rose toassociate and 1988,herose University ofFlorida, between1980 successful campaigns. Atthe than$870millionandtwo more heoversawfundraisingof There 1994to2005. FSU Foundationfrom ofthe Robinson servedaspresident and moveforward.” serve USFaswecontinuetogrow dent hisleadershipabilitieswill university campaigns.We confi- are over $1.4billioninfourdifferent played anintegralpartinraising appointment inApril.“Hehas Judy Genshaft,announcingthe dation’s team,”saidUSFPresident excited abouthisjoiningthefoun- very andwe are sive trackrecord downward trend. a $1million,reversing increased theannualfund During histenure, year. overtheprevious increase raise $77.9million,a22percent campaign thatisonscheduleto Western, hehasledamajorgift development since2005.AtCase for he hasservedasvicepresident Western ReserveUniversity,where I Foundation Officer toHeadUSF Veteran Development Prior tojoiningCaseWestern, Robison hasatrulyimpres- “Jeff Robison comes to USF from Case Robison comestoUSFfrom campaigns, four university $1.4 billionin more than has raised officer who development eran university Robison, avet- J. Jeffrey candidate forthepost. charged withrecommending a from thesearchcommittee dered hisresume,withdrawing Guilfordten- Manatee, Arthur interim vice president andCEOfor interim vicepresident to thepost.Guilford hadservedas named Guilford Genshaft officially Judy month, USFPresident Sarasota-Manatee Guilford toLeadUSF RenuKhator.Provost sive search committeeledbyUSF ofacomprehen- recommendation campaign. Expectationsfundraising Great Achievementsand of theUSFGreat Board ofTrustees andwasco-chair oftheUSFFoundation president hasalsoservedas is named.Stavros Enterprise andEconomicEducation pist forwhomUSF’sCenterFree businessman andnotedphilanthro- asuccessfulFlorida Gus A.Stavros, ofdevelopment,”said president Robison iscomingtoUSFasvice University (1988to1994). Fund (1978to1980)andOhio 1978), TheOhioStateDevelopment Ohio StateUniversity(1973to intheBuckeyestate,at his career and hespentasignificantpartof ofuniversitydevelopment, director I Robison waschosenuponthe “I amverypleasedthatJeff The move proved insightful.Last The moveproved Sarasota- for USF dent andCEO as vicepresi- consideration credentials for to submithis ty members aging offacul- At theencour- – BARBARAPERKINS campus.” way onourUSFSarasota-Manatee ahead withDr. Guilfordleadingthe days can lookforwardtogreat to allofthishisloveUSFandwe Add in grantwritingandresearch. trackrecord Guilford bringsastrong development,plusDr.and program andtenure, promotion governance, extensive experiencewithfaculty experience,” saidGenshaft.“Hehas executivewithhisdepthof rounded tion asassociatedean. posi- years, andtohismostrecent sor, todepartment chairfor14 assistant, toassociate,fullprofes- his 31yearsatUSF, hemovedfrom State UniversityLosAngeles.Over andatCalifornia Aphasia Program, the hedirected Michigan, where teaching attheUniversityof USF facultymemberin1976after communication disorders,becamea the mostnaturalprogression.” manent chiefexecutivewasclearly interimtoper- campus, goingfrom was ontheUSFSarasota-Manatee fithe Once weallsawwhatagreat withtheuniversity. his tenure as thetrustofhiscolleaguesduring aswell respect tremendous earning appointment. “Hehassucceededin said Genshaftannouncingthe to bethebestpersonforjob,” Strykerretired. when Laurey USF Sarasota-ManateesinceJanuary, “You won’tfindamore- probably scholarin Guilford, arespected “Dr. himself Guilfordhasproven UPDATE – BARBARAPERKINS

3 USF MAGAZINE SPRING/SUMMER 2007 4 USF MAGAZINE SPRING/SUMMER 2007 representative oftheCISEdirec- representative and theBBC. onCNN,DiscoveryChannel aired that mentaries abouttheresearch cut withnewsstoriesanddocu- canes KatrinaandWilma wasinter- athurri- robots and waterrescue footage ofaerial video presentation, ofHurricane Katrina.Ina aftermath World Trade Centerand in the usedatthe were the Internet—that one 800milesawayinTampa, via atNSFand robots—one and-rescue search- twoground able tocontrol Visitors tothedemonstrationwere intelligentsystems. programming and thechallengesindesigning lessons showingthevalueofrobots givenhands-on general publicwere epitomized thatdirectorate. that group selected oneresearch EachNSFdirectorate programs. and by thefoundation’sdirectorates sponsored try showcasedresearch thecoun- across investigators from Arlington, Va., principal where the foundation’sheadquartersin House andExhibitionwasheldat I Security RescueTechnology. USF’s Institute forSafety strated researchconductedby and oneaerialrobot,demon- Pratt, twogroundrescuerobots Burke, graduatestudentKevin with USFresearcherJennifer torate oftheNSF. Murphy, along Science &Engineering)direc- CISE (ComputerandInformation was selectedtorepresentthe ence andengineeringprofessor, Murphy, aUSFcomputersci- Congress inFebruary. Robin National ScienceFoundationto research groupsrepresentedthe when 15ofthenation’s top USF madeitspresenceknown to Washington Murphy’s RobotsGo The NSF2008BudgetOpen USF wasselected asthemost andthe staffers Congressional UPDATE CONGRESS ANDTHEPUBLICAT NSFHEADQUATERS INARLINGTON,VIRGINIA. ITS PACES. THEROBOTWAS USEDAT A NATIONAL SCIENCEFOUNDATION DEMONSTRATION TO USF RESEARCHERJENNIFERBURKEPUTSAGROUNDSEARCHANDRESCUE ROBOTTHROUGH for SafetySecurity RescueTechnology interaction.” human-robot and engineering, distributedcontrol gence, cyber-security, software networks,artificialintelli- wireless ly questionsincomputervision, deepscholar- same timeitexplores nology,” Murphysays.“Butatthe aspect oftech- societally relevant her colleagues. being conductedbyMurphyand impactoftheresearch reaching torate inpartbecauseofthefar- Murphy is director oftheInstitute Murphy isdirector iscertainlya “It (USF’sresearch) 2004, Murphy was profiled by 2004, Murphywasprofiled only suchteamintheworld. In team, ledbyMurphy.CRASAR isthe response robot (CRASAR) rescue Robot-Assisted Search andRescue Minnesota; andtheCenterfor in partnershipwiththeUniversityof established ty, securityandrescue Research Centeronsafe- Cooperative theNSFIndustry/University iSSRt are (iSSRt) atUSF. Amongthebranchesof cial intelligence. magazine asaninnovatorin artifi- – PHILIPBOOTH Time

JOSEPH GAMBLE

Sturm”, 1912-1913 Sturm”, Kandinsky andDelaunayat“Der PaintinginBerlin:Boccioni, at Pure States, a German AcademicExchange States, aGerman was aFulbright FellowtotheUnited theUniversityofChicago.He from Università CattolicainMilan,Italy, and from abroad grants forresearch ships thisyear, outof143whoapplied. fellow- of onlysixscholarswhoreceived Association ofUniversities.Marchi isone Universities, andtheAmerican Council, theTop AmericanResearch bytheNational Research recognized valuedand officially dential grantsare inthevisualarts,anditsresi- research the world’sleadinginstitutionsfor I history faculty. ships totwomembersoftheart awarding ofprestigiousfellow- national attention,thankstothe Performing isattractinginter- Arts in theUSFCollegeofVisual History andArt The SchoolofArt Making ArtHistory Expansionism, 1780-1850 andFrench Representation Mediterranean Encounters:Travel, Fellowship toworkonhisbook aGetty faculty since2004,hasreceived awardedfellowships. were humanities disciplinesin2006,only153 all in thearts:Of1,398applicationsfrom awardsgiventoscholars most prestigious NEH fellowshiptoworkonherbook, tory facultyin1994,wasawardedthe academic year. duringthe2007-08 be inresidence hewill Getty Research Institute,where named aPostdoctoralFellowatthe ofarthistory,hasbeen tant professor academic year. RiccardoMarchi, assis- Humanities Fellowforthe2007-08 National Endowmentforthe of arthistory,hasbeennameda Elisabeth Fraser, associateprofessor The GettyResearch Instituteisoneof Marchi, amemberofthearthistory The NEHfellowshipisoneofthe Fraser, who joinedtheUSFarthis- Marchi has received numerous Marchi hasreceived . . Looking

JOSEPH GAMBLE University ofChicago. Institute fortheHumanitiesat Fellow andaattheFranke Service Fellow,aStuartTave Teaching College ofNursing. “Theirhardwork deanof theUSF Patricia Burns, pride inthisachievement,” adds College ofNursingcantakegreat USF Health. for Stephen K.Klasko,vicepresident aimed attrueexcellence,”says offollowingastrategic plan strength zine in2003. lastratedby the maga- grams were 115—when nursinggraduatepro- arankof at USFranked72—upfrom Report I Schools” “America’s BestGraduate rating by jumped significantlyinitslatest The USFCollegeofNursing Earns Top Honors Nursing Program USF NURSINGSTUDENTSTRAINWITHANARTIFICIAL PATIENT. The Master’s Program inNursing The Master’sProgram “The facultyandstudentsofthe “The college’ssuccessshowsthe , publishedApril2inthe U.S. News&World issue. – PHILIPBOOTH evidenced by the recent evidenced bytherecent gained USFthenationalrecognition have Anesthesia (CRNA)programs Clinical NurseLeader, andtheNurse Doctor ofNursingPractice,the suchasthe in cutting-edgeprograms informatics. informatics. andhealthcare systems ofcare illness andcancer,pies forchronic complementarythera- rehabilitation, cardiac liative andend-of-lifecare, focusingonpal- Research teamsare $1.7million in2004-05. up from funding to$3.9millionin2005-06— thandoubleditsextramural more fundingby2010, for federalresearch tobeinthecountry’s Topaspires 20 for the2007rankings. conducted in fall2006 surveys were innursing.The ed master’sprograms administrators andfacultyataccredit- deans,other peer assessmentsfrom basedon gram rankings,whichwere veyed forthegraduatenursingpro- Florida. across ter’s programs of publicandprivatenursingmas- University ofFloridaintheranking and NewsReport The CollegeofNursing,which USF wasamong285schoolssur- USF wasratedsecondonlytothe rankings.” – ANNEDELOTTOBAIER U.S. World

5 USF MAGAZINE SPRING/SUMMER 2007

6 USF MAGAZINE SPRING/SUMMER 2007 BETTY CASTORWAS NAMEDEXECUTIVEDIRECTOROFTHEPATEL CENTERINJANUARY. T teacher inUganda, EastAfrica,took tor, asa whobeganhercareer sioner ofeducation andstatesena- statecommis- challenge, theformer munity ofscholarswillwelcome.” thekindofnewsourcom- efforts, our some goodnewstoflowfrom tance,” Castorsays.“We canexpect impor- something oftremendous andthatmeeting ourgoalis venture you we’vetakenonachallenging Center forGlobalSolutions. oftheDr.director KiranC.Patel ask BettyCastor, thenewexecutive ifyou ing andnewsworthyprocess yet findinganswersisanexhilarat- BY BARBARAPERKINS SOLUTIONS FORAGROWINGWORLD No strangertoleadershipand “The verynameofthecentertells nutshell quitesoeasily, solutions cannotfitina Thesearchfor problems. catalogue theworld’s oday’s headlinesroutinely UPDATE ect hasthepotential tohavean l994to1999.“Everyproj- USF from Castor, of whoservedaspresident in developingcountries,”says ofcriticalconcern solutions toareas practical andacademicallysound working toapplythebest,most in theuniversitycommunity. “We’re developed bymanyfacultymembers advisory boardandastrategicplan people wholivethere.” thelivesof solutions forimproving viable oping countriesandcreate sion, “toidentifychallengesindevel- January. Sheisdedicatedtoitsmis- over thehelmofcenterin beyond itsimmediategeographicalarea.”– BettyCastor “Every projecthasthepotentialtohaveanimpact far The centerisguidedbyafaculty plinary teamswill address. points thecenter anditsinterdisci- theimmediatefocal sanitation are healthy communities.Water and sustainable, grams thatpromote developingpro- sis, itiscurrently ment. Within ofempha- thoseareas andtheeconomicenviron- ronment thesocialenvi- natural environment, concern—the ofbroad areas three Patel. Thecenterhaspinpointed donors Drs.KiranC.andPallavi supportof with thegenerous geographical area.” impact farbeyonditsimmediate According tothe UnitedNations The PatelCenterwasfounded out the world. Water world. the out experts, like homelands and conditionsthrough- theirown toimprove ing efforts Nobel PeacePrizefortheiroutstand- the audiences. Bothhavereceived and accomplishmenttouniversity their storiesofhope have brought Mohammed Yunus Bangladesh from Kenya,andbanker Maathai from activistWangarias environmental contemporary issues.Speakerssuch itors andscholarshaveaddressed ofvis- group spective. Animpressive attracting expertswithaglobalper- the comingdecades. to occurindevelopingcountries isexpected inurbanareas growth mostofthe Adding totheproblem, livesinurbanareas. tion already Nearly halfoftheworld’spopula- ofparticularconcern. water are and thedecliningaccesstofresh shortageofwater ties. Thegrowing ple lackadequatesanitationfacili- drinking waterand2.5billionpeo- ple intheworldlackaccesstosafe Goals Report,overonebillionpeo- 2005 MillenniumDevelopment The PatelCenterandUSFare also intheworks. Thesitefora$40 bythe center.hired Anewhomeis Additional faculty memberswillbe actively pursuingitsgoals. Mediterranean Basin. America andtheeastern Africa, SouthAmerica,Central focushasincludedworkin research and globalexperience.Hisacademic tive aswell30yearsofcontacts scientificperspec- He bringsabroad member attheUniversityofFlorida. ing thecenter, Crismanwasafaculty Department ofBiology.Priortojoin- with ajointappointmentinthe ofEnvironment the PatelProfessor the PatelCenterinJanuary2007as faculty. ThomasL.Crismanjoined scholarstothe attracting permanent Patel Center. helped toshapethevisionof Institute forWater Education,have the Netherlands-basedUNESCO and Dr. of RichardMeganck,Director and CulturalOrganization (UNESCO) United NationsEducational,Scientific ofthe Carlos Fernandez-Jaureguei The Patel Center is growing and The PatelCenterisgrowing One ofthecenter’sprioritiesis FAR RIGHT,JENNIFERPRINCE DOMINICAN REPUBLICPHOTOS: CRYSTALTOTTEN, PHOTO OFBETTYCASTOR:JOSEPH GAMBLE REPUBLIC ANDCOSTA RICA. CENTER PROJECTSINTHEDOMINICAN STUDENTS WILLPARTICIPATE INPATEL BORNE DISEASES.THISSUMMER,SIX WATER ANDCONSEQUENTLY, WATER- VENT CONTAMINATION OFDRINIKING FACILITIES ISANEFFECTIVEWAY TOPRE- SABANA. BUILDINGNEWSANITATION 36 STUDENTSTOTHECOMMUNITYOFLA IZATION, ORGANIZEDTHETRIPTHAT SENT COLLABORATIVE, AUSFSTUDENTORGAN- INTERNATIONAL HEALTH SERVICE ITIES INTHEDOMINICANREPUBLIC. WORKS TOBUILDNEWSANITATION FACIL- A TEAMOFUSFHEALTH STUDENTS ing nations.” ofdevelop- problems most pressing synonymous withsolutionsto the Bay, USFandthePatelCenterare look forwardtoadaywhenTampa dedicated lastyear. SaysCastor, “I entrance oftheTampa campuswas million facilitynearthemain

7 USF MAGAZINE SPRING/SUMMER 2007

8 USF MAGAZINE SPRING/SUMMER 2007 and war correspondent, saidthat and warcorrespondent, state of affairs inthe warinIraq. state ofaffairs the had manyquestionsregarding the community participants from war. Not surprisingly,studentsand in of journalism discuss therole andMediaStudies,to of Journalism ence, organized bytheDepartment foratwo-day confer- son gathered demics andaPentagonspokesper- I Petersburg inFebruary. War ConferenceatUSF St. spondent, attheJournalists& Bell,formerBBCcorre- Martin ry andyourexperiences,”said of yoursensesandmemo- comesthroughthefilter report are humanbeings.Whatyou be suchathing—alljournalists ty mythrightnow. Therecannot “Let medisposeoftheobjectivi- Front Lines Journalists onthe AL DEFENSE,NATIONAL DEFENSEUNIVERSITY, WASHINGTON, D.C.;BOBSTEELE,NELSONPOYNTERSCHOLAR,USFST. PETERSBURG. PETERSBURG; BARBARACROSSETTE,FORMERNEWYORKTIMESCORRESPONDENT; ALBERT PIERCE,PROFESSOROFETHICSANDNATION- FROM LEFT: MARTIN BELL,FORMERBBC WAR CORRESPONDENT; JUDITHLICHTENBERG,ASSOCIATE PROFESSOROFPHILOSOPHY, USFST. Corey Flintoff, NPR newscaster Flintoff, Corey Journalists, mediacritics,aca- Journalists, UPDATE war. ableto I’mgladthatwe were on lenges theyface whenreporting ofthespecialchal- a vividpicture and eventorganizer. “Theypainted ethics of journalism Elliot, professor panelists’ perspectives,”said Deni ually andasagroup. questions ofpanelistsbothindivid- vated bythediscussionandasked inevitably distortourperception.” thingsthatwill are can getaround doing,” hesaid.“Theonlywayswe usedto are Barbara (Crossette) the waythatMartin(Bell)or in get around larly reporters—can’t that civiliansofanykind—particu- ty situationinIraqisnowsobad seek outinformation. sources and tosecure journalists for difficult tion, makingitmore have becometargets fortheopposi- in Iraqisthefactthatjournalists warsandthewar between previous one ofthechiefdifferences “Participants were eagertohear “Participants were capti- Audience memberswere “What itamountstoisthesecuri- Solomon, authorof Keep SpinningUstoDeath andPundits Easy: HowPresidents of University inMilwaukeeandauthor atMarquette sor ofjournalism Southeast Asia;PhilipSeib,profes- forSouthand correspondent former Crossette, MartinBell;Barbara Flintoff; inBaghdad.” reporting flewinafteratourof Flintoff Corey talk aboutsuchatimelytopic. gather panelistsofthiscaliberto journalism. andteachersof journalists ists, future Poynter Institute,aschoolfor journal- Chair inMediaEthicsandPolicy and Cole ChairinEthics,Poynter Jamison Petersburg DepartmentofJournalism, bytheUSFSt. was sponsored Department ofDefense. spokesperson fortheU.S. Whitman, seniorPentagon Featured speakersincluded: Featured The Journalists &WarThe Journalists Conference Beyond the Front Lines Beyond theFront New York Times War Made – ERIKALLENZA ; Norman ; Bryan

CASEY FELDCAMP/USFSP CROW’S NEST I dinner inFebruary. “To Life…To Heroes…To Courage” Award atthemuseum’s annual 2007 LoebenbergHumanitarian Genshaft washonoredwiththe Museum, USFPresidentJudy progress oftheFloridaHolocaust promotion, developmentand contributions totheimprovement, In recognitionofheroutstanding Locally andAbroad Genshaft Honored Jerusalem.” including with Hadassah Collegein become globallyinter-connected, leadership ofDr. Genshaft,USFhas NavaBen-Zvi. “Underthe Professor and socialissues,”saidPresident, anddevelopment,diversity research motes excellenceineducation, highereducation,whopro- modern institutionintheUnitedStates. research vision indevelopingUSFintoaleading Genshaft’s emony. Theawardrecognizes the college’sannualcommencementcer- Award byHadassahCollegeJerusalemat theCaptainofEducation presented award. with aninternational her contributionstohighereducation the event’sguestspeaker. nated movie“HotelRwanda,”was intheAcademyAward-nomi-tured Rusesabagina, whosestorywasfea- thecourseofhistory.Paul altered changed manylivesandoften actions ing individualswhoseheroic celebrates thecourageofoutstand- Young thehonor in2006. received C.W.United StatesRepresentative Bill genocides. future order toprevent worth anddignityofhumanlifein theinherent mission torecognize a significantimpactonthemuseum’s sight anddedicationwhichhavehad vision,fore- therecipient’s recognizes and Walter Loebenberg, theaward Named formuseumfoundersEdith “Dr. in Genshaftisaleadingfigure In April,inJerusalem,Genshaftwas for Genshaft wasalsorecognized The annualfundraisingdinner – ANNCARNEY I $25 specialtylicenseplatefee. Association willcovertheinitial switch todayandtheAlumni Alumni Associationpromotion— can takeadvantageofaspecial USF Bullsspecialtylicenseplate Drivers makingtheswitchto Riding withPride GROM, VICEPRESIDENTOFTHECOLLEGE,ANDDAVID BRODET, CHAIRMANOFTHEBOARD. HADASSAH COLLEGEJERUSALEMINAPRIL.PICTUREDWITHGENSHAFTAREZACHIMIL- USF PRESIDENTJUDYGENSHAFTRECEIVEDTHECAPTAIN OFEDUCATION AWARD FROM Alumni Association’s Ambassador supportthe cialty plateprogram theBulls spe- tion, moniesraised from ofacollegeeduca- ize theirdreams acollegedegree. opportunity toearn in theirfamilytoattendcollege the USF, thefirst givingstudentswhoare fund FirstGenerationScholarshipsat important leadershipprograms. and societyscholarshipsaswell specialty platesaleshelpfundchapter fit studentsatUSF. Dollarsraisedfrom than$2.2million tobene- raised more has Bulls specialtyplateprogram makingadifference. pride—you’re Florida driversshowingtheirBulls thanjoiningthe10,000plus more doing specialty licenseplate,you’re When youpurchase aUSFBulls In additiontohelpingstudents real- In 2006,specialtyplatesaleshelped Since itsinceptionin1987,the www.bullsplate.org visit specialty licenseplateprogram, Bulls prideandsupportofUSF! imaginable toshowyour programs Tampa. local leaders,suchasthemayorof exposes graduatingstudentleadersto USF Tampa LeadershipForum,which class forupto60students,andthe ally usedtosupportaPolicyMakers addition- are theprogram Funds from ment offices. ety ofgovern- work inavari- opportunity to dents the stu- provides gram which legislativepro- nationally recognized also helpssupporttheuniversity’s dignitaries andhighrankingvisitors. Dinner andvisitstotheuniversityby Homecoming, theAlumniAwards versity functionsincluding forimportantuni- dent representatives networking experienceservingasstu- valuableleadershipskillsand acquire Studentsintheprogram Program. To abouttheUSFBulls more learn Not badforoneofthesimplest The Bullsspecialtyplateprogram – ANNCARNEY

SHMUEL COHEN/HCJ

9 USF MAGAZINE SPRING/SUMMER 2007 COMMUNITY

A FAMILY AFFAIR

BY ANNE DELOTTO BAIER

anessa Waterson* a comprehensive array of pediatric wanted her 17-year-old eating disorders, from obesity to granddaughter, Lorie*, anorexia and bulimia. In addition to who has high blood medical assessment and supervision, pressure and predia- the multidisciplinary outpatient pro- Vbetes, to lose weight for her health. gram—one of few in the Tampa Bay She soon realized that adopting a area—includes nutritional counsel- healthier lifestyle would need to ing, psychological evaluation and become a family affair. behavior modification, and even “It was hard for Lorie to stick to access to physical therapy and a eating fruits, vegetables and lean YMCA staffer who can help with meat if the rest of us were eating customized exercise plans. pasta and bread, so we all started Currently, no weight-loss medica-

changing our eating habits and tions are FDA approved for young ERIC YOUNGHANS/USF HEALTH reducing our portions,” says children. Although some options are Waterson, admitting she loves to available for teenagers, Edwards sel- the condition is still underdiagnosed cook Southern style and keep a dom prescribes them. “I think med- and undertreated, Edwards says. well-stocked cupboard for her hus- ication detracts from the idea that The consequences of avoiding or band and four grandchildren. achieving and maintaining a healthy delaying treatment can be steep, “Doing this together is helping us all weight requires lifestyle changes by both physically and emotionally. As become healthier.” the entire family,” she says. they develop into teens and young This type of family involvement is In the long run, 80 percent of adults, overweight children are at particularly important in helping overweight or obese adolescents will greater risk for Type 2 diabetes, car- reverse the growing obesity epidem- grow into obese adults. Genetics diovascular disease, joint problems, ic because lifelong habits of physical play a role—studies have shown that sleep apnea, asthma, gall bladder activity and nutritious eating—or children with overweight or obese disease and other illnesses usually lack of these—are developed in parents have a greater risk for obesi- associated with middle-age or senior childhood and adolescence, says Dr. ty. But, Edwards says, many envi- adults. Treating these obesity-related Denise Edwards, assistant professor ronmental causes of obesity that conditions over a person’s lifetime of pediatrics and internal medicine interact with a person’s genetic pre- will be an increasingly costly propo- at USF. “It’s never too late to make disposition, like too little exercise sition, Edwards says. these changes in lifestyle, but the and too many high-calorie foods, Obesity can lead to lifelong emo- earlier you intervene the better.” can be altered. tional distress as well as medical The family-centered approach is Although the prevalence of child- complications and reduced life emphasized at the USF Healthy hood obesity has risen dramatically expectancy. Excess weight has been

USF MAGAZINE SPRING/SUMMER 2007 Weight Clinic in Tampa, which in the last several decades (nearly associated with low self-esteem, 10 Edwards directs. The program treats one in five U.S. children is obese), depression and social withdrawal, family’s dietand startedusingmore the from nated rice,pasta andbread activity. physical rie snacksandincreasing ing carbohydrates,eatinglower calo- areas—reduc- initially workonthree Lorie’s case,thefamilydecided to ing aspecificnumberofpounds.In lifestyle ratherthanfocusingonlos- goalsforahealthier incremental live withforthelonghaul,setting weight managementplanstheycan pid andundesirableplaymates.” peers, identifyingthemaslazy,stu- tive biasestowardtheiroverweight young asage4and5exhibitnega- “Studies haveshownthatkidsas works withfamiliesattheclinic. Kaly, aclinicalpsychologistwho particularly inadolescents,saysPerry Edwards helpsfamiliesdevelop Lorie’s grandmother virtuallyelimi- one-time appropriation from the from one-time appropriation a priority.Last year, a USF received ofobesity andtreatment prevention series ofUSFinitiativesmaking the andadolescentsfitsintoa dren motivated,”Loriesays. even more saying‘youlookgood,’I’m ple are andotherpeo- the weightcomingoff college inAugust.“NowthatIsee sheleaves for new clothesbefore energy. She’salso eagertobuysome having more ping andshereports isdrop- pounds, herbloodpressure months,Loriehaslost 18 three mile walkswithhersisters.After tion, Loriebegandailyonetotwo- yogurt andlow-sugarjello.Inaddi- withsnackslike fat-free refrigerator cookies andcakes,stockedthe season hermeals.Shegotridof spices insteadofbutterandsaltto The healthyweightclinicfor chil- * Namechanged CHILDREN ANDADOLESCENTS. HEALTHY LIFESTYLETO TREAT OBESITYIN LY-CENTERED APPROACHEMPHASIZING IC’S MULTIDISCIPLINARY TEAMUSESAFAMI- YOUNG PATIENT ANDHISMOTHER.THECLIN- HEALTHY WEIGHTCLINIC,COUNSELSA DR. DENISEEDWARDS, DIRECTOROFTHEUSF community. inschoolsandthe among children tion, self-esteemandphysical fitness goodnutri- interventions promoting hood obesityandevaluation of stand factorscontributingto child- tobetterunder- include research centerthat would comprehensive university isseekingtoestablisha ofobesity. The tion andtreatment onearlyrecogni- professionals care toeducate health- Florida Legislature

11 USF MAGAZINE SPRING/SUMMER 2007 COMMUNITY PHOTOS BY JOSEPH GAMBLE STUDENTS WORKING AT TEMPLE CREST PARK IN TEMPLE TERRACE.

“Students were out in the community working on a variety of projects involving children, the elderly, home- lessness issues and environmental cleanups.” USF MAGAZINE 12 – Maxon Victor MAXON VICTOR AND PRESIDENT JUDY GENSHAFT KICKED OFF THE STAMPEDE.

F STAMPEDE OFSERVICE MEMBERS OFSIGMAPHIEPSILONFRATERNITY BUILT APLAYGROUND ANDREPAIRED BUILDINGSAT HOPECHILDREN’SHOMEINTAMPA. Volunteerism inconjunctionwith for CivicEngagement & was organized bytheUSFCenter annual StampedeofService (SOS) ect inUSFhistory.USF’ssecond the largest communityserviceproj- service organizations totakepartin agenciesandsocial nonprofit area than40Tampabused tomore Bay 100 universityorganizations, were minds—giving back. only onethingwasontheir The students, representing about The students,representing Center January20th, the PhyllisP. Marshall in thecourtyardnextto students whogathered than1,300 or themore ice triptoAtlanta with14USFstu- serv- SOS aftera2005 springbreak dents.” dents andstrictlymadeupof stu- enhancement initiativeledby stu- “This isamultifacetededucational founder ofthecampus-wide event. Victor, coordinatorofSOS‘07and mental cleanups,”saysMaxon homelessness issuesandenviron- the elderly, ects involvingchildren, munity workingonavarietyofproj- Luther King,Jr. Celebration. versity’s 20thAnnualRev.Dr. Martin marked theconclusionofuni- Theevent USF StudentGovernment. Victor sayshe gottheideafor outinthe com- “Students were tate thevarious activities. student siteleaders whohelpfacili- ofvolunteers isledby Each group band, cheerleadersandSun Dolls. the HerdofThundermarching including festive welcomeceremony begins attheTampa campuswitha Hall AssociationatUSF. Theevent USF AthleticsandtheResidence Life, dayofserviceforGreek official legacy ofserviceatUSF.” I knewthenwantedtoleavea the familiesandelderlywehelped. when Isawthetearsandsmilesof people,” hesays.“Iwaselated times asmany few hourswiththree week couldbeaccomplishedina of14inone doing withagroup whatwewere dents. “Irealized Stampede ofServiceisnowthe – ANNCARNEY

13 USF MAGAZINE SPRING/SUMMER 2007 14 USF MAGAZINE SPRING/SUMMER 2007 I each campus. throughout theuniversityon every collegeanddepartment Lecture Seriesandjustabout USF bywayoftheUniversity life makeregularappearancesat for themselvesineverywalkof People whohavemadenames They SaiditatUSF VERSITY’S WEEK-LONGCELEBRATION OFTHELIFEREV. DR.MARTIN LUTHERKING,JR. THE REV. JESSIEJACKSONSPOKEAT THEUSFSUNDOMEINJANUARY ASPART OFTHEUNI- lights of last year’s lecture series. lights oflastyear’s lecture Desmond Tutu wasoneofthehigh- Archbishop Bellamy. NobelLaureate politicianCarol leader andformer Coulter andglobalorganization year asdidconservativepundit Ann Rwanda—made notablevisits this is atthecenteroffilmHotel Rusesabagina, whoseinspiringstory Rev. JesseJacksonandPaul The bignames—civilrightsactivist Speakers with this kindofname COMMUNITY throughout thepastfewdecadeswhen throughout continuously speakers haveappeared rangeof Chavez. Asimilar broad andactivist Fernando Burroughs Sigler,Lynn authorAugusten McGruder,Aaron Sopranosstar Jamie- filmmakerMiraNair,tured cartoonist and opentothepublic. typically free all, theseeventsare stimulated andmentallyfit.Bestof way thatkeepsusintellectually muscles”in a exercise our“cerebral and move beyondtheclassroom and thecommunityatlarge to opportunities forstudents,faculty all sizes.Eachandeveryoneoffers audiences of cized, attractinterested publi- are andcredentials grounds house. Others,oncetheirback- buzz thatalmostguaranteesafull duction. Theygeneratethekindof hardlyneedanintro- recognition USF’s auditoriums have recently fea- USF’s auditoriumshaverecently

JOSEPH GAMBLE Scheuerle says. that ishungryforknowledge,” stir theimaginationandsatisfy the soul guaranteed to ofspeakersthat are trove athomeonallfourcampuses. here fortunate enoughtohavethemright over thecountryandworld.We are find themselvesindemandtospeakall andmany have builtstellarreputations the famous,however. USFscholars to to doshouldnotlimittheirinterest in enrichingourlivesthisway.” theTampapeople from joinus Bayarea at theseevents,butjustasthrilledtosee We’re alwayshappytoseeourstudents andworkshopsimaginable. lectures of themostfascinatingandinformative fill yourappointmentbookwithsome dar,” says Scheuerle. “You couldeasily to visitUSF’sWeb siteandeventscalen- thrilled byideasshouldmakeitapoint and scholarsofeverystripe. leadersofmovements elected officials, experts, winners, world-renowned PulitzerPrize PoetLaureates, Laureates, and dialogueswiththelikesofNobel able tosponsorandco-sponsorlectures are leges, departmentsandprograms College ofBusinessAdministration,col- Women’s Studies,USFHealth,the la ParteFloridaMentalHealthInstitute, the InstituteonBlackLife,Louisde AfricanaStudies, Affairs, International America andtheCaribbean, the InstituteforStudyofLatin as thePatelCenterforGlobalSolutions, budgets eachyear, theinstituteaswell Humanities Institute.With modest William ofthe Scheuerle,director accessible tothecommunity,”says est benefitsofhavingauniversityso ty tohearthemoutisoneofthegreat- justcuriousabout,theopportuni- or are thrilledtosee or detest,someoneyou’re Louganis,tonameafew. athlete Greg andstarOlympic tarian MichaelMoore, West,activist scholarCornel documen- USF hostedwriterP. J.O’Rourke, “Each newsemesterbringsatreasure things Those lookingforinteresting andis “Anyone wholoveslearning with “Whether it’speopleyouagree –BARBARA PERKINS knowledge economy.” tributes inasignificant waytothe achievements of someonewhocon- our localaudiencetotheideas and week,” hesays,“wetrytoexpose diversity ofhisstudioguests. “Each quality ofhison-airworkand the show andhaswonpraisefor the est inbookingtheguestsforhis at11:30a.m. morning Talk 1430AM WLKF,every Sunday airson Knowledge.” Theprogram hour talkshow,“ThePowerof beganhostinghis ownhalf- recently of fourradiostations,Goodman own HallCommunications,agroup I dent andCEO. Marshall Goodman,vicepresi- of to thetalentedefforts does havearadioshow, thanks high-end soundstudio.Butit a radiofrequencyoreven radio station,abroadcasttower, USF Lakelanddoesn’t havea (Air) Waves Radio ShowMakes AIRING OF“THEPOWERKNOWLEDGE.” USF LAKELANDCEOMARSHALLGOODMANINTERVIEWS JUDITHPONTICELL,ASSOCIATE VICEPRESIDENTOFACADEMICAFFAIRS, DURINGARECENT Goodman takesapersonalinter- At theinvitationofPolkCounty’s coming toUSF. You couldtellthey own radioshows inthepast,before Genshaft havehadtheir President at first,butbothDr. Goodmanand it “Theengineer didn’trealize pros. pair workedtheboothlikeseasoned inthecentralFloridaregion.” here University ofSouthFloridaismaking spotlight theimpactthat opportunityto it wasawonderful saysGoodman, “and the president,” was obviouslyanhonortointerview joined Goodmaninthestudio.“It Judy Genshaft cast, asUSFPresident broad- special guestforthepremiere launchedwithavery appropriately nology sectors. changes intheeducationandtech- in ofandresult results gy) are totechnolo- society (oftenrelating is theextenttowhichchangesin Thecommontheme or government. leaders ofpublichighereducation however, the showshavefeatured or technologyexperts.Othertimes, economicdevelopers entrepreneurs, theprivatesector— have beenfrom According tooneobserver, the “The PowerofKnowledge”was Sometimes Goodman’sguests made thatcertain. and “ThePower ofKnowledge”have airwaves incentralFlorida.Goodman onthe does haveauniquepresence have itsownlocalradiostation, it waytoshowcase it.” derful and thisshowhasgivenusawon- leged toservehassomuchtalent, privi- tional. Thecommunityweare taining andatothertimesinspira- show hasalsobeenattimesenter- thatour our listeners,I’mproud our primarypurposeistoenlighten Development Corporation. of theLakelandEconomic county commissionerandthehead Museum ofArt,astatelegislator, a ofthePolk College, thedirector ofPolkCommunity President ed superintendentofschools,the included PolkCounty’sfirstappoint- the audience.” to wasrelevant and theinformation Thechemistrywasgood, program. thenew waytokickoff was agreat doing,andit knew whattheywere Although USFLakelandmay not According toGoodman,“While Since thatfirstshow,guestshave – DAVID STEELE

15 USF MAGAZINE SPRING/SUMMER 2007 JEANE VINCENT/USF LAKELAND 16 USF MAGAZINE SPRING/SUMMER 2007 C Dance, Revolution belt the more pointsheorshecan belt themore jumps whilewearing theCybexTrazer Or,video screen. achild the more bike thefastercarwillgoon the ple, thefasterachildpedals game order forthegametowork.For exam- mustbephysicallyactivein children that going away.Thesegamesrequire Sanders says.“Video not gamesare become partofourAmericanculture,” X-board ties installed in the lab are ties installedinthelabare Among thetechnologydrivenactivi- iTECH FitnessofDenver, Colo. (in theUSFCollegeofEducation)and Physical Education&Exercise Science nership betweentheUSFSchoolof ofauniquepart- January, istheresult children. labfor first interactivefitnessresearch XRKade Research Lab,thenation’s beingconductedatthe research via Studies, hopestodetermine Education, Wellness andSport tor oftheUSFSchoolPhysical hood obesity? methodofcombatingchild- effective part ofthesolution,aninnovative, of interactivevideoactivitiescanbe issues forchildren. lems and,ultimately,serioushealth lifestyle thatcanleadtoweightprob- and parcel ofasedentarychildhood part according tosomestudies,are thecountry.Videoacross games, experts atcollegesanduniversities BY PHILIPBOOTH (EXER)GAMING FORFITNESS “Some oftheseactivitieshave The lab,whichopeneditsdoorsin That’s whatStephenSanders,direc- But isitpossiblethatcertaintypes ; DISCOVERY 3-Kick released byfitness released regularly reports according toalarming national epidemic, hildhood obesityisa ; and ; Cateye gamebikes Cybex Trazer Dance, . ; “The XRKadeisreallytheonlyuniversitylablikethis,with15 by children, andobservedby by children, ent typesofactivities thatcanbeused university lablike this,with15differ- theonly says. “TheXRKadeisreally impactofexergaming,”term Sanders have onfitnessandactivitylevels. impact thattheseinteractiveactivities of to suggestthekindordegree isavailable popularity, littleresearch Although exergaming in hasincreased els andmaintainahealthyweight. physical activity lev- all agesincrease of the UnitedStatestohelpchildren centers andprivatefitnessclubsacross school systems,YMCAs,recreational beingusedby public increasingly is cal activitylevelsinchildren, video games)inordertoraisephysi- based interactiveactivities(including “exergaming,” theuseoftechnology- endless.” activity possibilitiesare inthevideogame.Thephysical score observed byresearchers.”–StephenSanders different typesofactivitiesthatcanbeusedbychildren,and “We knowthelong- don’treally Interactive fitness,alsoknownas cians attheCollege ofMedicineand in collaboration withpediatricphysi- within theCollege ofEducation,and conducted byseveraldepartments tobe lab willbeacenterforresearch, Finally,the physical-fitness regiments. studentswith ofhelpingfuture terms inthe workforce,for theirroles in graduate educationmajorstoprepare under- the labwillhelptoprepare exergaming and its benefits.Secondly, on information obtain reliable middle schoolteachers,asaplaceto forworkingelementaryand resource to Sanders.First,thelabwillbea according Research Labisthreefold, theymostexcited about?” ones are theyfunornot? Which activities. Are feelaboutthe find outhowchildren typesofequipmentand the different We’re goingtoexperimentwithallof looked atsinglepiecesofequipment. Otherschoolsmostlyhave researchers. The missionoftheXRKade

JOSEPH GAMBLE appealing to children, andwhy? appealing tochildren, most interactive fitness gamesare cial needsstudents?Whichtypes of benefits forspe- there activities? Are demic benefitsofinteractivegaming thesocialandaca- levels? Whatare fitness children’s ing actuallyincrease Does exergam-ment amongchildren? useofexergamingincreased equip- campus. across otherdepartments from researchers What are theimplications ofthe What are Researchers attheXRKade labwill through donations from iTECH donationsfrom through goals.” theirfitness able tohelpkidsreach avail- thatqualifiedteachersare sure physically active.We want tomake tobe in schoolssetasideforchildren istime there Sanders says.“Typically, ofphysicalactivity. ate aculture trying tocre- that aseducators,we’re over thecomingmonthsandyears. investigate thesequestionsandothers The XRKadelab wasfunded onallof thisis “The bigpicture founder ofiTECH Fitness. Michael G.Hansen, COOandco- exergaming fitnessclubs,”said thecountryin have seenthroughout we help solidifythepositiveeffects willonly we believethattheresearch and working withUSFonthisproject as fiveyears. foraperiodofaslong lab’s research who togetherwillsupporttheUSF Fitness andtheircorporatepartners, “We excitedtobe extremely are

JOSEPH GAMBLE

17 USF MAGAZINE SPRING/SUMMER 2007 18 USF MAGAZINE SPRING/SUMMER 2007 shown vaccinating againstthebeta Alzheimer’s-like pathology. todevelop micebred from clearing brain-damagingplaques andsafein skin) waseffective vaccine(placedonthe dermal thatatrans- reported researchers National AcademyofSciences year inthe In astudypublishedearlierthis ofaskin patchorcream. the form hope willleadtoasafervaccinein older vaccine—astrategythey tothat oping anewapproach taken thefirststepstowarddevel- mation andbleeding. braininflam- participants diedfrom when asmallpercentage ofstudy model wassuspendedindefinitely inananimal showed promise for anAlzheimer’svaccinethat disease. rodegenerative forthedevastatingneu- is nocure A BY ANNEDELOTTOBAIER ALZHEIMER’S PATIENTS PATCH HOLDSPROMISEFOR “While many groups have “While manygroups Now, USF researchers have Now, USFresearchers Four yearsago,aclinicaltrial DISCOVERY Proceedings ofthe Proceedings worldwide, andthere lions ofpeople ries andlivesofmil- thememo- destroys lzheimer’s disease , the amyloid protein (A amyloid protein ing therapyfor Alzheimer’sdisease.” patch couldpotentially beapromis- simple andnon-invasiveasa skin Psychiatry. Psychiatry, USFDepartment of the InstituteforResearch in Laboratoryat Neuroimmunology author Dr. JunTan, ofthe director A waytoreduce may beaneffective that immunizationusingtheskin study isthefirsttodemonstrate ing certaincognitivedeficits,this Alzheimer’s-like pathologyinclud- β “As therateof Alzheimer’sdis- “The beautyisthatsomething as pathology,” saysseniorstudy β ) canreduce

RALF-FINN HETOFT/CORBIS age-related braindegeneration age-related todevelop the skinofmice bred booster, to applyingthemixture with amodifiedimmunesystem vaccine injected intheprevious to recognize A to recognize by triggeringtheimmunesystem of Medicine. attheCollege and graduateaffairs Health andvicedeanforresearch forUSF associate vicepresident ness,” saysAbdulS.Rao,senior thisdebilitatingill- delay orreverse op viabletherapiesthatwillstop, waystodevel- focusing oncreative are inNeurosciences Program our InterdisciplinarySignature Tan in andtheotherresearchers inlifeexpectancy,Dr.increases ease continuestoclimbwith A delivery. Theycombinedthe same ofvaccine the skinasroute Tan andhis colleaguestargeted thecirculatorythrough system, cine’s therapeuticcontents invaderandattack it. a foreign brains ofAlzheimer’spatients—as builds upinthe that abnormally β The Alzheimer’svaccineworks Rather thaninjectingthevac- protein andsaline solution protein β —a stickyprotein “The beautyisthatsomethingassimpleandnon-invasive one ortwoshots tobuildup only diseases vaccines requiring sive andultimatelyharmful. beneficial insteadofoverly aggres- thatis vaccine towardaresponse tothetransdermal body’s reaction called Langerhans, the maydirect in theskin, immune cellsprevalent ed withtheinjectedvaccine. associat- ger thesametoxiceffects immunization didnotseemtotrig- cine. IntheUSFstudy,transdermal bythevac- produced own proteins attackedthebody’s aggressively whenimmunecells occurred which by anautoimmunereaction, triggered were serious sideeffects mimicking Alzheimer’s. for Alzheimer’s disease.”–Dr. JunTan as askinpatchcouldpotentiallybepromising therapy Tan suggests thatspecialized In theearlierclinicaltrial, Unlike conventional infectious tion ofthisnew andexcitingway undoubtedly lead torapidadop- applied athome. Sucheasewould filled bymailandthepatch canbe aprescription required, ly, sincenovisittothephysician is convenientfortheelder- far more “Certainly, skinpatcheswould be & ScientificAdvisoryCouncil. Alzheimer’s Association’sMedical Sam Gandy,chairofthenational strategy forvaccinedelivery,says clinicaluse.” widespread acceptablefor would bemore for patientstoapply,likeapatch, “Something simpleandconvenient ofapatient’slife,Tanrest says. intervalsforthe atregular tered vaccine wouldneedtobeadminis- immune defense,anAlzheimer’s Transdermal deliveryisa viable Association estimatefiveyearsago. sincethelastAlzheimer’s increase Alzheimer’s disease,a10percent livingwith Americans are be thegoldstandardhere.” to human clinicaltrialswillprove not guaranteesafetyforpeople,so ed. Ofcourse,animalstudiesdo with Alzheimer’swouldbewarrant- inpatients patch ortopicalcream clinical trialstoevaluateanA benefits,” Tan says,“webelieve those studiesshowclearcognitive their “senile”plaqueburden.“If Alzheimer’s miceaswellreduce vaccine cancurbmemorylossin ther testwhetherthetransdermal Alzheimer’s.” to modifythecourseof More thanfivemillion More The USF researchers plantofur- The USFresearchers β skin 19 USF MAGAZINE SPRING/SUMMER 2007 JOEL SARTORE/GETTY IMAGES/NATIONAL GEOGRAPHIC 20 USF MAGAZINE SPRING/SUMMER 2007 user-friendly Web site waslaunched, InMarchanew, representatives. office andsheriff’s community-based care ing committeecomposedofDCF, I non-existent. time iseitheraluxuryornearly providing theactualservices, in theday-to-dayturbulenceof essence. Butforthosecaughtup fice. Andtimeisusuallyofthe most effectivemeasureswillsuf- work withthemknowonlythe neglect, theprofessionalswho system, orvictimsofabuse tion, negotiatingthefostercare whether theyareawaitingadop- When childrenneedhelp, For theChildren strategies and outcomes for children.” strategies andoutcomesforchildren.” so criticaltodevelopingsuccessful cutting edge,highqualityinformation the to keepupwithit,andprovide changing field.Ourjobatthecenteris lem isthisafast-paced,constantly the verybestpractices.Theonlyprob- tor. accessto “Ourcustomersrequire principalinvestiga- andproject director services,” saysDonPolicella,center involve anumberofdisciplinesand families andcommunitiesincrisisthat complexissueswith children, address challengedtounderstand and ices are years. three interactive componentsoverthenext consultation optionsandadvanced sive database,avarietyoftrainingand Web portalthatincludesacomprehen- Practice, astatewideinformational Advancement ofChildWelfare develop Florida’sCenterforthe new grantof$3.7milliontoFMHI awardeda and Families(DCF)recently viaacomputer.and efficiency needwithspeed professionals welfare the technologytodeliverwhatchild newresource— with arevolutionary Florida MentalHealthInstitute(FMHI) Enter theUSFLouisdelaParte The project gotstarted withasteer- The project serv- andwelfare “Child protection The FloridaDepartmentofChildren DISCOVERY only getbetter and better,” says is thatonceinplace, thisportalwill technical issues. tification ofadditionaltraining and sharingandiden- information learning, other functionsdesignedtofacilitate and cational andtrainingpresentations edu- videostreamed ponent alsooffers documents. Thiscom- other andshare canallinteractwitheach gations staff investi- andchildprotective based care andoutsourcedcommunity- program Inthis way,DCF video teleconference. various topicseitheron-siteorvia and consultationforitscustomerson sor expertnationaltechnicalassistance launches.Thecenterwillspon- feature mation,” Policellasays. sive workassociatedwithgettinginfor- well ashelptakeawaythelaborinten- among thevaryingserviceagencies,as authoritative answers. askedquestionswith frequently and national bestpractices,research fiscalrequirements, interpretations, decisionmemorandaorpolicy recent state andfederalstatutesrules, Florida and includinglinkstorelevant rulesandpolicies current built around “One of the most wonderful things “One ofthemost wonderful In July,thecollaborativeinteractive “Our goalistohelpbringsynergy

LUCILLE KHORNAK/GETTY IMAGES port of Florida’s children and families.” port ofFlorida’schildren practice insup- Florida’s childwelfare sity andlookforwardtoadvancing about ourpartnershipwiththeuniver- committee member. “We excited are operations administratorandsteering holders,” saysHarryPropper, aDCF stake- andexternal both ourinternal state-of-the-artsupportto to provide andtechnology research most current designed totakeadvantageofthe strategies. innovative skillset,andsystemofcare in ourbestpracticeknowledgebase, the issuesthatmustalsobeincluded among symptomsare trauma-related of disabilities, andvaryingdegrees array. Culturaldiversity,developmental accommodated bythestandardservice notalways servicesare child welfare totheattentionof brought “Children disciplinary way,”saysPolicella. practiceinsuchamulti- child welfare toadvancethestate’s Florida’s efforts than 30years. behavioral healthadvocatesformore fessionals, consumerorganizations and pro- mental healthandchildwelfare education andsupportservicesto training, research, having provided States, FMHIisuniquelyqualified, centersintheUnited services research the speedandcontent.” andincrease theproficiency increase beingmadeavailable, information toexpandthe Policella. “Plansare lion National Science Foundation year tobedirector ofa$331mil- last tapped leave fromUSF, was tory science.Daly, onacademic expeditionary sciencetoobserva- mation inoceanresearch—from is helpingtoleadamajortransfor- logical oceanographerKendra Daly USF Assistantprofessorandbio- Under theSea “The FloridaCenterhasbeen “We tobeapartof proud are As oneofthelargest behavioral – BARBARAPERKINS program that will set up underwa- ter observatories to study ocean environments for decades.

I “Ever since the first oceanographic voyages,” says the program’s brochure, “the major obstacle to ocean science has been the ocean itself, a medium that we cannot live in, see through, probe with satellites or even visit for long.” Thanks to recent technological advances in remotely operated and autonomous vehicles that can travel deeper than submarines, underwater instruments, genomics, telecommuni- cations cables, satellite communica- tion and computer sciences, explor- ing Earth’s largest biosphere is now becoming a real possibility. NSF’s Ocean Research Interactive Observatory Networks (ORION) pro- gram will build and deploy state-of- the art interactive ocean observatories in a number of regions in the Pacific EARTH IMAGING/GETTY IMAGES and Atlantic oceans. Scientific instru- ments will be installed on the ocean The data will enable new studies of ocean systems including processes floor and in undersea volcanoes and hydrothermal vents. Sensors on profil- that regulate global climate and rainfall patterns and threaten coastlines ing moorings will obtain measure- ments from the air-sea interface down with storms, tsunamis and harmful algae like red tide. to the seafloor. And, autonomous underwater vehicles and gliders will anthropogenic carbon; form vast min- Daly has been responsible for leading collect data over larger spatial areas. eral resources; support major fish science planning and development Offshore of Washington and stocks; and threaten coastlines with for the program, developing scientific Oregon, sensor networks will be storms, tsunamis, harmful algae like priorities, directing the program’s six connected to a fiber optic cable red tide and hypoxia. It also will pro- advisory committees, creating com- encircling much of the Juan de Fuca vide critical information to answer munity outreach efforts and acting as tectonic plate and a segment of the questions about the diversity of life the primary liaison with other obser- coastal continental shelf. The cable within the seafloor. vatory groups. Among her most criti- will provide fast, two-way data trans- “We know these processes are cal contributions, Daly was instru- fer between sensors in the ocean ongoing,” says Daly, “but we cannot mental in guiding ORION’s and users on land to allow adaptive understand them without having a Conceptual Network Designs. sampling of transient events. In other permanent presence in the ocean, Daly will return to USF later this coastal and remote deep water loca- much like meteorologists have sta- year to lead a $1.8 million interna- tions, data will be transmitted via tions to monitor weather conditions tional, multidisciplinary research satellite to a central location where it around Earth.” expedition to investigate carbon and can serve researchers, policymakers “If congressional funding for the nitrogen cycling in the Cariaco and the public. project stays on track, the first Basin off the coast of Venezuela. The data will enable new studies deployment of some initial moorings She also will continue to work as an of ocean systems including processes could be as early as 2009 and the adviser to the ORION program.

that regulate global climate and rain- system will be completed in 2013,” – ANN CARNEY USF MAGAZINE SPRING/SUMMER 2007 fall patterns; influence the storage of continues Daly. Since January 2006, 21 A model undergraduate research program encourages and empowers students across all disciplines to become a part of discovery.

BY ANN CARNEY

enior microbi- Nattkemper is one of about 20 ology major undergraduate students working in Leigh Mervis’ NeuroStructural lab, and one Nattkemper of more than 500 undergraduates has been fasci- actively engaged in research at USF. nated by the “I never thought I would be brain for as involved in anything like this,” says long as she can Nattkemper. “Through my major I remember. So, have to take labs, but all the experi- when she heard about the research ments have a set outcome. In Dr. Sher lab partner was doing under the Mervis’ lab, we have no idea what to direction of Dr. Ron Mervis, profes- expect until we see the results. I sor of neurosurgery in the USF have a purpose to doing the work.” Center of Excellence for Aging and Providing meaningful research Brain Repair, Nattkemper became opportunities early in a student’s intrigued. Within weeks she had education is the idea behind USF’s scheduled an interview with Mervis undergraduate research program. and was offered an opportunity to And, it is among the factors which conduct research in his lab. have earned USF recognition as one Today, Nattkemper is actively of only 63 public universities in the involved in a study observing the liv- country to be named to the highest ing system of mice in which a partic- tier of the Carnegie Foundation for ular gene, called Carboxypeptidase E, the Advancement of Teaching. has been inactivated. By observing “Undergraduate research gives stu- the physical and biochemical charac- dents the opportunity to get involved teristics of the mice, Nattkemper is with what makes USF a great gathering important information that research institution,” says Naomi could lead to a better understanding Yavneh, director of the Office of of what the gene normally does and Undergraduate Research at USF. “It how its absence may contribute to provides an opportunity for all stu- disease, such as diabetes and obesity. dents to get involved with the actual HANDS-ON DISCO

MICROBIOLOGY MAJOR LEIGH NATTKEMPER LEARNS WHILE SHE WORKS IN DR. RON

USF MAGAZINE SPRING/SUMMER 2007 MERVIS’ NEUROSTRUCTURAL LAB.

22 FEATURE PHOTOS BY JOSEPH GAMBLE

COVERY

24 USF MAGAZINE SPRING/SUMMER 2007 “Undergraduate researchprovidesanopportunityforall rently paired withfacultymentorsin paired rently able success. hasachieved remark- the program years, signed on,andinjustthree was setinmotion.Facultymembers of universityadministrators,the plan ofmajor.”ty—regardless able toallstudentsattheuniversi- to students.And,itwouldbeavail- members willingtoserveasmentors faculty recognized and internally draw ontheexpertiseofnationally Itwould intellectual environment. achallenging edge whileproviding of new knowl- tribute tothecreation thatwouldcon- called foraprogram Undergraduate Research. “The plan of now overseestheOffice dean oftheHonorsCollege,which plan inplace,”saysStuartSilverman, andweputa program ate research malized, university-wideundergradu- afor- enhance instructionthrough the university. going onandavailablethroughout opportunities graduate research under- to coordinatethenumerous wasputinplace publicized program fundedand dation, thataformalized, forreaccredi- the universityprepared dents, thoughitwasn'tuntil2004,as opportunities forundergraduate stu- part ofit.” hearing aboutdiscovery,butbeinga work oftheinstitution—notjust a partofit.”–NaomiYavneh institution—not justhearingaboutdiscovery, butbeing students togetinvolvedwiththeactualworkof More than 500 students are cur- than 500studentsare More With thefullsupportandbacking “We sawanopportunityto research USF hasalwaysprovided which we are really proud.” really which weare involved andthat issomethingof for anystudentwhowantsto get undergraduate experiences research makes usspecialisweprovide for thestate,”saysYavneh. “What plannedforSummer 2007. REUs are women’s healthandchemistry.Eight peacestudies,theatre, anthropology, including humanities,sociology, of REUsinnontraditionalfields the NSFmodeltodevelopavariety Science Foundation.USFhasused bythe National health) sponsored ies andbehavioralmental ence, interdisciplinaryhurricanestud- engineering, geology,computersci- fiveREUs(in offers USF currently dents toconductactualresearch. students withmentorsandallowstu- withinagivenfield,match process teach studentsabouttheresearch (REUs). Theinstructionalprograms Experiences forUndergraduates calledResearchseries ofprograms Undergraduate Research Symposium. pated inUSF'sfifthannual than100studentspartici- and, more disciplinaryconferences professional fundingtoattend84 dents received year.the previous Seventy-sixstu- Undergraduate 18 Research, upfrom on the NationalConference at theirresearch funding topresent full year alone,40studentsreceived every collegeattheuniversity.This What also makes the program spe- What alsomakes theprogram amodel creating “I thinkweare a In addition,USFintroduced ogy inwhichhehopestospecialize. ofanthropol- in archaeology, thearea whatittakestowork stone tolearn DeSoto NationalParkisastepping at themangroves through trekking field,” hesays,addingthathiswork “Research isanintegralpartofthe Department ofAnthropology. tor andundergraduate advisorinthe mentor, LoriCollins,avisitinginstruc- when hetookaclasswithhiscurrent inthenewtechnology interested gy,” saysStephens,whofirstbecame Austin, Texas. in American Archaeology Conference hisworkattheSocietyfor presented various culturalsites.Herecently dataat gathers criticalenvironmental maps archaeological pinpointsand portable GPS,Stephenslocatesand such asnationalparksites.Usinga study andevaluateculturalresources to andsoftware nology—hardware ofspatialanalysistech- in theform major,anthropology comes research student project.” foreach discipline-specific norms with individualdisciplinestocreate We anoriginalproject. produce work or ative endeavordesignedtocreate asanycre- weviewresearch “Here, laboratory orlibrary,”saysYavneh. thought ofaswhatisdoneinthe of fields. to pursuediscoveryinawidevariety whichopensopportunities research definitionof cial isthebroad GIOUS PROGRAM. UNIVERSITY TOTAKE PART INTHEPRESTI- CANDIDATE SELECTED THISYEARBYTHE PHILOLOGY. HEWAS THEONLY DOCTORAL UNIVERSITY TOPURSUEAPHDIN SEMITIC AL-JALLAD WILLATTEND HARVARD THIS FALL, ANTHROPOLOGYMAJORAHMAD “This is the future ofanthropolo- “This isthefuture For DanielStephens,asenior “Traditionally, hasbeen research 25 USF MAGAZINE SPRING/SUMMER 2007

26 USF MAGAZINE SPRING/SUMMER 2007 Messing, an anthropological linguist. Messing, ananthropological tor, Jacqueline assistantprofessor hisfacultymen- support hegets from Jallad isgratefulfortheadvice and islargelyresearch Al- self-directed, thisyear.conferences Thoughhis attwonational dents andpresented a textbookforsecond-yearArabic stu- he’s authored and hasoneinreview; date, hehaspublishedtwopapers the scienceofhistoricallinguistics.To Ahmad Al-Jalladhasbeendelvinginto major College in2003,anthropology fall outsidetheirfieldofstudy. undergraduates, experiences research Since comingtoUSF’sHonors For manyoftheuniversity’s “Research transformsstudentsfrompassivelearners Languages &Civilizations. Hewas in theDepartment ofNearEastern to pursueaPhD inSemiticPhilology Jallad willattendHarvardUniversity doors,” saysAl-Jallad.Thisfall Al- hasopenedalotof and myresearch huhflmne. – Stuart Silverman manner.”thoughtful student learnstoframemeaningfulquestions ina student engagesinamentoredresearch project,that to activeparticipantsinthelearningprocess. Whena “I really wanttogetintoacademia “I really “Research isthethingthat keeps scholarly community,” saysAl-Jallad. ticipate inthedebate goingoninthe program. part intheprestigious this yearbytheuniversityto take the onlydoctoralcandidateselected “Research hasallowedmetopar-

answer.” question iscritical infindingthe ofthe long knownthatthenature thoughtful manner. Scholarshave to framemeaningfulquestions ina thatstudentlearns project, research a studentengagesinmentored When process. ipants inthelearning toactivepartic- passivelearners from Silverman. experience,says graduate research ty isthetruebenefitofunder- tributes totheadvancementofsocie- society moving.” “Research transforms students “Research transforms newknowledge thatcon- Creating Honors College juniorElisa world of performing artsto the world ofperforming as awheelchair, tofurther openthe to manipulate mobility devices,such thatwillenableengineers research myeloma. Today, sheisinvolvedin multiple usedtotreat currently the molecularmechanismsof adrug tounderstand conducted research ty mentorDr. JulieDjey,McQueen offacul- working underthedirection Center andResearch Institute.Then Cancer an immunologylabatMoffitt yearasan assistant in her freshman during She starteddoingresearch comes withundergraduate research. understands thecommitmentthat major,McQueen, amicrobiology YHSFCLYMNO,LORICOLLINS. BY HISFACULTY MENTOR, ATDESOTO NATIONAL PARK, ACCOMPANIED GATHER CRITICALENVIRONMENTAL DATA STEPHENS USESAPORTABLE GPSTO SENIOR ANTHROPOLOGYMAJORDANIEL ing knowledge.” creat- “Ourstudentsare Silverman. the endofrainbow,”says benefit. Yavneh. is forourundergraduates,” says work withundergraduates. gram toassistgraduatestudentswho to USF;andamentortrainingpro- rience workingwithundergraduates bring scholarswithexceptionalexpe- to “Mentors-in-Residence” program fundingforstudenttravel;a increased withfacultymentors; projects opportunities forstudentsengagedin expandedgrant and programs; experiences,coursework research Research todesignundergraduate ofUndergraduatework bytheOffice continued are Among theefforts undergraduate initiatives. research too doesthecommitmenttosupport REUs continuetoexpandatUSF, so undergraduates atUSF. opportunitiesavailableto research to studentsaboutthewidearrayof andgetthewordout efforts research lished in2006tosupportstudent student organization estab- formally the Undergraduate Research Board,a education toanewlevel.” of thinking,”shesays.“Itbringsmy physically disabled. “Research isthepotofgoldat But it’snotjustthestudentswho “Think ofwhatanadvantagethis opportunitiesand As research of president McQueen iscurrently “Research ahigherlevel promotes

27 USF MAGAZINE SPRING/SUMMER 2007 A UNIVERSITY ENGAGED

USF’s extensive history of community engagement has been recognized by the Carnegie Foundation for the Advancement of Teaching with a new university classification.

BY SHERYL KAY

hen a group of Minnesota, Arizona State University, credit continuing education, four 40 representa- and Michigan State University, that regional campus libraries, cultural tives from USF, was accorded this prominent stand- offerings and athletics. Engagement local communi- ing. The award coincides with anoth- projects, says Moore, build on this ty colleges, er key recognition of USF by the well-established foundation between business, non- Carnegie Foundation a few short the university and the community. Wprofit organizations and public months ago when USF was chosen as In judging the various schools’ schools met during a regional plan- one of only 63 public research univer- applications, the Carnegie Foundation ning session seven years ago, they sities named to the foundation’s high- looked at some very concrete factors. identified a serious shortage of quali- est tier—“Research University with Is community engagement part of the fied mathematics and science second- Very High Research Activity.” school’s stated mission? Does the ary school teachers. The group “We are proud of USF’s extensive school recognize students and faculty quickly formed a partnership and set record of community engagement for their roles in such projects and out to fill the gap by attracting pro- and eager to expand and sustain our document that in marketing materials fessionals in business and industry to partnerships with the local and and publications? Are there specific teaching, and assisting them in mak- broader communities we serve,” says funds allocated by the institution for ing the transition. USF President Judy Genshaft. “I community engagement projects? Helping to solve problems in the believe that the role of a metropoli- USF’s response is affirmative on all community is nothing new for USF. tan research university is to be part of fronts, says Moore. And it’s not just a local phenomenon. the fabric of our communities.” And there is a voluminous number Community engagement at USF hap- Community engagement is a broad of projects at the school. After 17 pens at the state, regional, national term describing cooperative projects years at USF, Moore, who was and international level. In fact, between universities and their larger responsible for analyzing dozens of through enormous efforts that span communities that result in the equally such projects and then selecting a faculty, students and communities, advantageous exchange of informa- representative few when applying for USF recently earned the Carnegie tion and resources, says Kathleen the Carnegie award, says she had no Foundation for the Advancement of Moore, associate vice president of idea of the depth and breadth of Teaching’s new “community engaged” Academic Affairs and Educational such projects in which USF is now distinction. Outreach. participating. USF, the only Florida university to USF has already become an enor- The key for successful community receive the honor, is one of only 10 mous community resource providing engagement projects is that the rela- public research universities, including a plethora of services and resources tionship between university and com- the University of North Carolina to Tampa and beyond, including munity is a partnership, notes Moore. USF MAGAZINE SPRING/SUMMER 2007 28 Chapel Hill, UCLA, the University of tutoring K through 12 students, non- “This is a two-way street,” says

FEATURE PHOTOS BY JOSEPH GAMBLE USF GRADUATE STUDENT BRETT MERVIS HELPED ORGANIZE THE CENTRAL PARK YOUTHFEST, AN EVENT DESIGNED BY USF ANTHROPOLOGY FACULTY AND STUDENTS TO AID DISPLACED RESIDENTS. HE CONTINUES TO WORK WITHIN THE COMMUNITY, COACH- ING A LOCAL SOFTBALL TEAM.

30 USF MAGAZINE SPRING/SUMMER 2007 the poolofcareer-change individuals. and marketing activities toenlarge Industry, jointly plannedpromotional and theMuseumofScience County SchoolDistrict Hillsborough the university,the sentatives from partnership, whichincludedrepre- Coalition forScienceLiteracy, the ofthe of chemistryanddirector explains GerryG.Meisels,professor school system. ence teachersinthesecondary shortage ofqualifiedmathandsci- the toaddress (MASTRACI) program CertificationandInduction Alternative Science Teacher Recruitment, ates knowledgeandsolutions.” benefits becausetheuniversitygener- had otherwise,andthecommunity experiences thatwecouldnothave uswithlearning because itprovides “Theuniversitybenefits Moore. SECONDARY SCHOOLTEACHERS. IS HELPINGSOLVE THESHORTAGE OF THROUGH THEMASTRACIPROGRAM,SHE TO TEACHINGMATH AT FREEDOMHIGH. A CAREERINLOGISTICSMANAGEMENT MELANIE BROWN-HARRISMOVEDFROM To draw insuchcandidates, Consider, forexample,theMath& ment tobecome soinvolvedwith was anaturalfor herandthedepart- explains,it Greenbaum and cultures, the developmentofpeople,societies, ing pointforallsuchprojects. and hasbecomethecentralcoordinat- University CommunityEngagement person totheAdHocCommitteeon hasserved aschair- years, Greenbaum Forthepastseveral anthropology. of professor is SusanGreenbaum, munity engagementinitiativesatUSF outcomes,” saysMeisels. by short-term clearly andsimplisticallymeasurable never tinuing investmentwithresults a fewmonthsbuttakedeliberate,con- range issuesthatcannotbesolvedin insights andperspectivetoseelong- andthatithasthe major problems its to helpingthecommunityaddress how toteachthesesubjects. making upfortheirlackoftrainingin subjects theywillbeteachingand theirknowledgeofthe refreshing by in adaptingtotheclassroom the universityassistsnewteachers betweenthedistrictand tive effort acollabora- hired, For thosethatare Because anthropology focuseson Because anthropology ofcom- One longtimeproponent “This showsthatUSFiscommitted denoting places of interest inthe denoting places ofinterest all thosewhowould berelocated families andchildren. oflow-income icy fortherelocation ofpublicpol- assisting inthecreation ulty membersinevaluatingand opportunity forthestudentsand fac- hands-on experienceandresearch a housing. Thepartnershipprovided Village andintonew housingproject families outoftheCentralPark developingaplanfor relocating are the Tampa HousingAuthoritywho been workingincollaborationwith Departmenthave the Anthropology oversees, studentsandfacultyfrom herself thatGreenbaum ment projects those theories,”shesays. whatotherssayabout repeating theorizes aboutratherthaninjust involvedinwhatourdiscipline there actuallyout understanding ifweare based CenterforPublicAnthropology. according toarankingbytheHawaii- the nationinpublicengagement, wasnamedsecondin Anthropology fact, inJanuary,USF’sDepartmentof In community engagementprojects. Specialized maps were created for created Specialized maps were In oneoftheprincipalengage- “We thinkwecangetabetter “We areproudofUSF’s extensiverecordofcommunityengagementandeagerto recognized projects, suchas USF’s projects, recognized Jetsonpoints tonationally research. million hascome intosponsor awarded since1996,anadditional $9 million thattheCollaborative has of the132grantstotalingabout $1.6 resources. newsletter, aWeb siteandfinancial ences, workshops,training,a confer- tions, theCollaborativeoffers family-based communityorganiza- contact betweenUSFfacultyand nity. Servingasacentralpointof tions betweenUSFandthecommu- the quantityandqualityofconnec- Collaborative hasworkedtoincrease nities. Sinceitsinceptionin1996,the FamiliesandCommu- for Children, theUSFCollaborative comes through of communityengagementatUSF ing move. become comfortablewiththeupcom- understandand held tohelpchildren MervisandKalfaniTureBrett was fest organized bygraduatestudents andayouth families withchildren; new neighborhoods, especiallyto fabric ofourcommunities.”–PresidentJudyGenshaft serve. Ibelievethattheroleofametropolitanresearchuniversityistobepart expand andsustainourpartnershipswiththelocalbroadercommunitieswe According to Director JudiJetson, According toDirector Another highlysuccessfulexample space amenities fortheneighbor- themintopark-likeopen transform ponds—that is, waterretention storm existing three op planstorevitalize ofEastTampathe residents todevel- and studentshavebeenworking with ofthecommunity,faculty the request Community DesignandResearch. At FloridaCenterfor Architecture’s originatingintheSchoolof program the EastTampa PondsRevitalization graphical landscape.That’sthecasefor helping tochangetheactualgeo- neighborhoodprofound by results and nationally,”saysJetson. the eyesofcommunityleadershere valuein toUSFandmore reputation valued partners,bringingastrong andacceptedas nized fortheirefforts all levels. ment tocommunityengagementon commit- demonstrate USF’sstrong that groups, statewide grandparents of and thesubsequentforming raisinggrandchildren grandparents after aCollaborative-fundedstudyof Center,Kinship Care whichstarted Some engagement projects produce Some engagementprojects “Our facultyhasbecomerecog- ership inthenation.” into thenumber onepositionoflead- and“USFwillmove says Greenbaum, keep onflourishingattheUniversity, will munity engagementprojects com- additional financialresources, facultydevelopment,and port, more funding,”shesays. research andgettingadditional prestige professor publications ontheproject, weallvaluewith producing currency itintothe ing inthefieldandturn they participate. vastbenefitsonce canreap projects have neverbeenexposedtosuch who their finest.Evenprofessors workingat are engagement projects thatiswhencommunity Greenbaum, experience. learning themaninvaluable tion, providing initsresolu- and haveplayedarole world”situation toa“real introduced havebeen working ontheproject with themonaconsistentbasis.” willbethere School ofArchitecture knowing thattheuniversityand neighborhood efforts revitalization confidentintheir and feelmore theirtrust earned that we’vereally havesaid design. “Manyresidents andurban fessor ofarchitecture TrentTheodore associatepro- Green, neighborhood says residents,” impact onthequalityoflifefor anissuethathasadirect addressing partnering withthecommunityin in university takinganactiverole neighborhood. sense ofenhancedcharactertothe a adjacent housesandproviding addingvaluetothe hood, thereby With continuedinstitutionalsup- “You learn- cantakethingsweare When allpartiesbenefit,says students In addition,notesGreen, isanexampleofthe “This project

31 USF MAGAZINE SPRING/SUMMER 2007 FOR THE LOVE OF JAZZ BY PHILIP BOOTH

azz is alive and well at USF’s School of Music in the College of Visual & Performing Arts. And nowhere is that more evi- dent than at the recently established Center for J Jazz Composition, by most measures the only facility of its kind affiliat- ed with a major American research university. The center’s second-floor home is not spacious. But the impact of its various programs is large and grow- ing, with recent media attention throughout Central Florida and inter- nationally, in jazz magazines Down Beat and Jazziz, and other music publications. Locally, the Center for Jazz Composition has reached out to area music lovers, with the Jazz Masterworks Series, connecting Chuck Owen and the Jazz Surge, the center’s resident professional 17-piece big band, with a variety of high-profile jazz artists, including singers Nnenna Freelon and Karrin Allyson, pianist Chick Corea and bandleader Gordon Goodwin. In the spring, trumpeter Randy Brecker, brother of late saxo- phone great Michael Brecker, played “A Tribute to Michael Brecker” with the Jazz Surge in Tampa, St. Petersburg and Orlando, and met with jazz stu- dents on campus. Saxophonist Bob Mintzer and pianist Russell Ferrante, both with the popular jazz group the Yellowjackets, also appeared with the Jazz Surge during the 2006-07 season. The group serves a vital artistic need, says Chuck Owen, the center’s artistic director and a longtime jazz studies professor at USF. “It’s really important for jazz to have a major jazz orchestra in the Tampa Bay area—an anchor ten-

BEN JAFFE, DIRECTOR OF PRESERVATION HALL AND SON OF ITS FOUNDERS, PERFORMS WITH THE JAZZ SURGE AT USF TAMPA.

FEATURE PHOTOS BY JOSEPH GAMBLE

34 USF MAGAZINE SPRING/SUMMER 2007 THIS SUMMERTHE GROUPWILLPERFORMAT JAZZFESTIVALS INITALY ANDFRANCE. TOM BRANTLEY, ASSOCIATE PROFESSOROFMUSIC, CONDUCTSUSFJAZZENSEMBLE I. continents, submittedarrangementsof sixcountriesandthree representing than40composers, Competition, more JazzArranging International activities. Forthisyear’sfirst USF forworkshops,concertsandother theworldto around participants from Composers Symposiumattracted140 competitions. The2006Jazz withtwomajor internationally reach lacked thatinourpartofthecountry.” audiences together. Ithinkjazzhas helpsbring “It’s afocalpointthatreally Association forJazzEducation(IAJE). oftheInternational serves aspresident also writespiecesfortheSurge and plished composerandarrangerwho classical music,”saysOwen,anaccom- for is ant, liketheFloridaOrchestra demonstrate thejazzstudiesprogram’s growingreputationforexcellence. USF JazzEnsembles’invitationstoacclaimedsummerjazzfestivals The center, too,hasextendedits posers. The center’s researchers also posers. Thecenter’sresearchers Roll Mortontocontemporarycom- Jelly pennedbyeveryonefrom scores, worked toamassacollectionof3,000 DavidStampshave Managing Director composition.” fieldofjazz very specificarea—the knowledge andunderstandingwithina want tobethefocalpointforbuilding School ofMusic,butbeyondUSF. We collaborating withotherartistsinthe ing notonlywithintheuniversity,by says. “Ourmissionisallabouteducat- the musiccommunityatlarge,” Owen whole universitycommunity,andto tributeconcerts. the MichaelBrecker at performed two winningpieceswere compositions,andthe Michael Brecker Toward thatend,Owenandcenter “We outtothe wanttoreach really Vincent amongthe DiMartino are andtrumpeter Haerle, bassistBenJaffe Series. PianistsDickHymanand Dan the long-runningMondayNight Jazz at notable guestartistswhoperform alsocollaborate withthe jazz groups Tampa Studentandfaculty Bayarea. the certs oncampusandaround con- perform bands atUSFregularly jazz ensembles. and otherstudentsparticipateinthe injazzstudies atUSF,graduate degrees pursuingundergraduatedents are and 30stu- composition. Approximately and concentrations inperformance injazzstudies, with master's degrees bachelor'sand Music, whichoffers jazz studentsattractedtotheSchoolof impact onthenumberandqualityof also isexpectedtohaveapositive have beenlookingfor.” atoolthatlotofpeople providing Adds Stamps,“We fillingavoid, are ofit,”Owensays. and blowthelidoff ofresearch beenasleepyarea really and givesusachancetotakewhat’s nationalize ourabilitytodoresearch composers andworkingmusicians. forscholars, be aninvaluableresource Ultimately, thesitehaspotentialto and anonlinecomposersjournal. searchable databaseofcompositions aswella andscores recordings will allowaccesstodownloadable is thedevelopmentofaWeb sitethat we needtobeinclusiveandextensive.” Brookmeyer,” Owensays.“To dothat, with DukeEllingtonandBob OliverNelson allow peopletocompare sue in-depthstudyofjazzcomposition. topur- dents andvisitingresearchers willallowUSFmusicstu- recordings and Robert Drapkin.Thescores the1930sand‘40s,donatedby from have accessto20,000jazzrecordings A varietyofsmallcombosandbig The CenterforJazzComposition “The Web componentletsusinter- The nextmajorstepforthecenter “We wanttobeaplacethatwill American Library AssociationandJazz Endowment for theHumanities, was fundedinpartbytheNational and theJazzMasterworksSeries—that with theMondayNightJazzSeries ofwhichcoincided lectures—some a six-partseriesofconcerts,films and “Looking atJazz,America’sArtForm,” collaborating withUSFLibrariesfor artsprograms, facilitated cross-campus Summer JazzWorkshops. ticipation inJameyAebersold’s hispar- through art ofimprovisation, asanexpert inthe national reputation severalCDsand has gaineda released jazz.” Wilkins, asaxophonist,has in what ittakestoachieveacareer have abetterunderstandingabout meet theseguestartistsallowsthemto ofjazzstudies.“Gettingto director fessionals,” saysJackWilkins, USF toworkingpro- that kindofexposure tage overotherstudentswhodon’tget haveanadvan- fessional. Theyreally oflifeasajazzpro- truth andreality helps ourstudentstounderstandthe Masterworks artists. School ofMusic,asdidtheJazz 07, andgavemasterclassesatthe guests whoplayedtheseriesin2006- The jazz studies program hasalso The jazzstudiesprogram “Bringing inwell-knownjazzartists jazz studiesatUSF, signedto recently Saxophonist Eric Darius,whopursued of the IAJE. conference recent ata compositions waspremiered Composers Award, andoneofhis Workshop andwonanASCAPYoung BMIJazzComposers in theprestigious Fairbanks wasselectedtoparticipate on theSteepleChaselabel.Jeff CDs Cevikce, bothofwhomreleased phonist KimBockandpianistSila at thebeginningof2007;andsaxo- Vic Juristoppedthejazz-radiocharts Jimmy Brunoand with six-stringgreats Christiansen, whoseCD guitarist Corey graduates as success ofsuchrecent bythe for excellence,alsoaffirmed reputation growing studies program’s Festival andtheAntibesJazzFestival. events inFrance—theNiceJazz Festival inItalyandtwomajormusical at UmbriaJazzandtheValdarno Jazz forperformances 10-day triptoEurope willtakea in thejazzstudiesprogram, USF JazzEnsembleI,thetopbigband Atlanta andMiami.Thissummer, the in jazz festivalsandatIAJEconferences international atprestigious formances per- made animpactglobally,through at LincolnCenter. The invitationsdemonstratethejazz USF studentjazzensembleshave AN IN-DEPTHSTUDYOFJAZZCOMPOSITION. SCORES TOOFFERMUSICSTUDENTSANDRESEARCHERS DAVID STAMPS ANDCHUCKOWENHAVE COLLECTED3,000 world citizens.” and it helpsthemtobecome tures, become immersedinotherworld cul- Wilkins says.“Theyhaveachanceto andcarryonotheractivities,” French guage toorderlunchinItalian and lan- countries aswellusingaforeign other opportunity tomeetpeoplefrom left thecountryandthisgivestheman in aglobaleconomy. theworldforwork with othersaround competing asprofessionals, their role for and alsohelpsthembetterprepare serve asAmericanculturalambassadors, allowsstudentsto program, Abroad for-credit theStudy class through of large, knowledgeablejazzcrowds.” the anxietiesandjoysofplayinginfront thetraveltoset-up artist—from touring ence lifeasaprofessional cians, Wilkins says.“Theygetto experi- close-up viewsofworkingjazzmusi- opportunitiesfor studentsmore afford Group. Narada Jazz,partoftheBlueNoteLabel “Some ofthesestudentshavenever travel,availableasa The European tripsadditionally The international

35 USF MAGAZINE SPRING/SUMMER 2007 36 USF MAGAZINE SPRING/SUMMER 2007 W life betterforsomeone elseisspe- specialized care. incriticalneedof ents ofnewborns nity andgivenewhopetothe par- intheTampatal care Baycommu- neona- cian support,willtransform USF aswellsalariesandphysi- matchof$3millionfrom internal state matchof$5millionandan apply toit.” maximize thedollarswecould Tampa General Hospitalandto unitat world classneonatalcare College ofMedicine,tobuilda USF Healthanddeanofthe of Steven Klasko,vicepresident Hospital,” saysPam.“We challenged to anotherlevelatTampa General tobringneonatalcare fill ourdream Tampa wewantedtoful- Bayarea, neonatal nursery. Jennifer LeighMuma,whodiedina a giftinmemoryoftheirdaughter, theheart— Hospital, wasagiftfrom in partnershipwithTampa General Their gift,$6milliontoUSFHealth fornewborns. andcare research ever inFloridatochampion announced oneofthelargest gifts when onDecember6,2006,they ous couple,itcameaslittlesurprise dition ofgivingback. planned tocontinuetheirlongtra- inmind.They ful retirement BY ANNCARNEY A PROFILEINLEADERSHIP PAM ANDLESMUMA “To befortunateenough tomake The Mumas’gift,eligiblefora “When wemovedbacktothe To thosewhoknowthisgener- COMMITMENT more thanapeace- more in 2005,theyhad toFlorida returned and LesMuma hen USFalumsPam their daughter, LisaMuma Weitz, philosophy about givingbackto for PamandLes topassontheir So, too,hasitbeenanatural thing give back,itwasanaturalthing.” fortunate enoughtohavemoney to set ofgivingback.Whenwe were Les.“Itgotusintothemind- recalls money togive,sowegavetime,” example. hold incommon—likeleadingby name togifts,”addsLes. give, peopleshouldattachtheir toteachother peopleto we realized explains Pam.“Butatsomepoint money withournameinvolved,” without theirnameattached. hascome But oftentheirgenerosity College ofBusinessAdministration. Muma Teaching AuditoriuminUSF’s build thePamelaandLeslieM. 2003, theypledged$500,000to in businessortechnologyatUSF. In Haven studentspursuingadegree full-tuition scholarshipstoWinter and begandatingatUSF, fundsfour met atWinter HavenHighSchool lives. Eachyearthecouple,who Pam andLeshavebeenchanging rewarding.” going toaccomplishitisvery stop andthinkaboutwhatyouare tion clientsworldwide.“Whenyou than17,000financialinstitu- more andservicesto technology products Fortune 500companyproviding of Wisconsin-based Fiserv,Inc.,a andchiefexecutiveofficer president cial,” saysLes,whowasco-founder, “In theearlyyearswedidn’thave It isoneofmanybeliefsthey “We neverbelievedingiving decades, thanthree For more Leadership and Philanthropy. The Leadership and Philanthropy. member ofUSF Women in tion. healthandeduca- need, children’s been largely in focusedonchildren has couple, whosephilanthropy isallaboutsaytheBelleair ference caring humanbeing.” in thehospital.It’saboutbeinga ing amealtothefamilyofsomeone flowers fortheneighborsorbring- whether it’spickingabouquetof give moneytomakethathappen. it.” But,sheadds,youdon’thaveto ways; youhavetoexposethem inalotof Pam. “Itisaresponsibility family foundation. andwillonedayrunthe children, withherhusbandandtwo Carolina who livesinCharleston,South In 2006,Pambecame afounding And caringiswhatmakingadif- “People shouldbegenerous— says “It startswiththechildren,” “In theearlyyearswedidn’t havemoneytogive,so Milwaukee community aswell,serv- Florida. Pamwas activeinthe Achievement of West Central andJunior Board ofDirectors CancerCenterFoundation the Moffitt General HospitalFoundation Board, USF, PamservesontheTampa In additiontotheirinvolvement with toFlorida. embraced sincereturning leadershipandgenerosity. through university andtheircommunities whowillimpactthe lanthropists friends tobecomeleadersandphi- USF womenstudents,facultyand isdesignedtoempower program to giveback,itwasanaturalthing.”–Les Muma back. Whenwewerefortunateenoughtohavemoney we gavetime.Itgotusintothemindsetofgiving It isoneofmanycausesPamhas Morsani. Foundation board memberFrank ing initiativeatUSFwithfellow USF toco-chairamajorfundrais- agreed Leshas philanthropy, generous and others. the Task Force onFamilyViolence Way, theMilwaukeeArtMuseum, Society,United Multiple Sclerosis College ofWisconsin, theNational Cancer CenteroftheMedical Foundation, andtheboardsof HospitalofWisconsinChildren’s of theboardof ing aschairman “I alwaysintended togetmore In additiontothecouple’sown Tampa GeneralHospitalin2009. Unitat Neonatal IntensiveCare into thenewJenniferLeighMuma the university,particularlywalking theirlatestgiftto will comefrom that care developments innewborn And, theylookforwardtothe during thisnewphaseintheirlives. travel andtimeonthegolfcourse international look forwardtomore to givingback,PamandLesdo slowing downintheircommitment timeat USF.”years. “It’sagreat mention findinghiswifeof42 notto him thevalueinlearning, theuniversitywithteaching credits this phaseofmylife,”saysLes,who involved withUSFasImovedto While theyshownosignsof

JOSEPH GAMBLE

37 USF MAGAZINE SPRING/SUMMER 2007 38 USF MAGAZINE SPRING/SUMMER 2007 STAN HEATH WAS NAMEDHEADCOACHOFMEN’SBASKETBALLINMARCH. I new men’s basketballcoach. Woolard, ashewasnamed the and DirectorofAthleticsDoug with PresidentJudyGenshaft a podiumontheUSFcampus back inTampa Bay, thistimeat Petersburg, Heathfoundhimself first FinalFourappearanceinSt. years andsevendaysafterthat championship in2000.Buteight includinganational Spartans, Final FoursforHeathwiththe was thefirstofthreestraight Petersburg’s Tropicana Field.It a FinalFourteambenchinSt. on the MichiganStateSpartans sat asanassistantcoachamong On March27,1999,StanHeath Basketball New EraforMen’s 2007) and an overall record of82- 2007) andanoverall record Tournament appearances(2006, toapairofNCAA the program with theRazorbacks,Heath guided fiveseasons.While the previous University ofArkansasforeach of serving asheadcoachatthe Heath, 42,arrivesatUSFafter ATHLETICS Florida inthe SEC Tournament Tournament, andplayedagainst 20-or-more games,made theNCAA the lasttwoseasonshisteam won or-better times.Additionally, three rankedinthetop15- classes were coach atArkansas,hisrecruiting “During hisfiveyearsasahead appearance,” Woolard added. andan Elite Eight to a30-6record consider tobeamid-majorschool State, heledwhatmanypeople al championship. Final Fourtwice,andwonanation- team wenttotheNIT, Sweet 16, assistant atMichiganState,their ketball. Duringhisfiveyearsasan cess ateverylevelofcollegebas- suc- said. “Hehashadtremendous head basketballcoach,”Woolard StanHeathasourmen’s introduce pation intheNCAATournament. Tournament andsubsequentpartici- Conference of theSoutheastern by aruntothechampionshipgame seasons and2006-07washighlighted two paigns ineachoftheprevious 71. Arkansasposted20-wincam- “During hisoneseasonatKent pleasedto “I couldn’tbemore

USF ATHLETICS that continuinginthefuture.” andwelookforwardto his career in success already tremendous tered of CoachHeathashehasencoun- nity isexcitedabouttheselection university commu- said. “Theentire hiring ofStanHeath,”Genshaft the USF men’sbasketballprogram, the beginningofanewerafor sixth manoftheyear. sive playersoftheyearandone defen- Americans, twoconference All- apairoffreshman tured havefea- occasions andhisrosters ers toall-leagueaccoladesoneight atotalofsixplay- he hasdirected State University)asaheadcoach, his sixyears(ArkansasandKent country in2003,2004and2006.In amongthetop15in his efforts es. Nationalmediaoutletsranked signingclass- nationally recognized out hiscareer, Heathhasattracted successatUSF.”to breed skills ofheandhisfamilywillhelp coach andtheoutstandingpeople and success. Stan’sabilitytorecruit State andhasalwaysbeenaround players wehavehadatMichigan someofthegreatest has recruited helped developintowinners.He lished teamsaswellthosehe experience workingwithestab- atvariouslevelsandhas programs been apartoflotsuccessful ble jobatUSF,” Izzosaid.“Hehas ing Heath. toothers,includ- pass alongcredit andyetisquickto ful program, forbuildingthatpower- responsible State, whohasbeenultimately Tom Izzo,headcoachatMichigan isnobetterjudgeofthatthan there success.Perhapsin theprogram’s Heath hasplayedasignificantrole an assistantandasaheadcoach— championship game.” “Today, tocelebrate here weare through- An outstandingrecruiter “I thinkStanwilldoanincredi- he’sbeen—bothas Everywhere - SCOTTKUYKENDALL Making History With 27 seconds remaining in her final regular season home appear- ance among four seasons as a USF basketball player, Jessica Dickson was doing something quite ordinary on February 26. She was standing at the free throw line—something she had already done 544 times in her USF career. But after hitting each of two free throws, the Ocala, Fla., native had accomplished the extraordinary. She had scored her 2,320th and 2,321st career points to become the most prolific scor- er—male or female—in USF school history, eclipsing Charlie Bradley’s 2,319 points for the USF men from1982-85.

I Extraordinary is the only way to describe Dickson’s career at USF. She led the Bulls to an unprecedented four straight postseason tournaments, including the schools first-ever NCAA berth in 2006. The team won 20 games in two of her four seasons, the only two times that has hap- pened in the program’s history; and as Dickson entered her senior sea- son, she was named the Big East Conference Preseason Player of the Year and was named a candidate for three separate National Player of the Year Awards, including the Wooden and Naismith Awards and the Wade Trophy. Dickson leaves USF with 2,402 career points, and is third among all collegiate women’s basketball players in state history. In addition, Dickson grabbed 746 rebounds to rank sixth on the schools all-time list, and she is the all-time leader in career games played and career starts. Dickson continues to represent USF even after her eligibility has expired. On April 4, she became the first-ever USF women’s basketball JESSICA DICKSON NOW HOLDS THE player drafted by a WNBA team, RECORD FOR HIGHEST SCORER, MALE when she was the Sacramento OR FEMALE, IN USF HISTORY WITH Monarchs’ first selection. 2,402 CAREER POINTS.

- JOHN GERDES JOSEPH GAMBLE 40 USF MAGAZINE SPRING/SUMMER 2007 I 2006. position withUSFinDecember Brown wasnamedtohernew College Cupin2004and2005. the NCAAWomen’s Soccer Virginia Commonwealth (VCU)to the successshefoundleading to program, shelooksforward coach oftheUSFwomen’s soccer into herfirstseasonashead As DeniseSchilte-Brownheads Program Scores Women’s Soccer efit ourwomen’s soccerstudent-ath- Seaboard willben- down theEastern with soccerin Floridaandup the collegegameandherfamiliarity coaching success,herknowledge of Woolard, ofAthletics.“Her director says Doug soccer program,” for inacoachtoleadourwomen's looking together everythingwewere “Coach Schilte-Brown brings “Coach Schilte-Brown ATHLETICS NCAA tournament victory, a3-1 NCAA tournament theirfirst-ever College Cup,earning appearance in theNCAAWomen's made theirsecond-consecutive and postinga9-0-2record, ference, and Goldwasunbeateninthe con- level.” toanew to taketheprogram and Ilookforwardtousingthese intheTampasoccer resources area amazing are “There Schilte-Brown. of USFsoccerintheBigEast,”says excitedabout thefuture extremely fessional opportunityforme,I’m and athird-placefinishin2006. championships in2004and2005 back ColonialAthleticAssociation includingback-to- 51-17 record, ledtheRamstoa77- Schilte-Brown women’s soccer.” ofUSF excited aboutthefuture We’reletes tremendously. extremely In 2005, Schilte-Brown’s Black In 2005,Schilte-Brown’s personal andpro- “This isagreat During hersevenyearsatVCU, Ethan Lakeand KenzaMadison. Chris, havetwo-year-old twins, cer club. Heather U-13andU-19youth soc- she washeadcoachoftheTampa her almamater. WhileinFlorida, Tampa to returning (1998) before College (1997)andtheUniversityof an assistantcoachatbothEckerd servedas economics, Schilte-Brown in 1996 withabachelor’sdegree Year fortheMid-Atlanticregion. for theSoccerBuzzCoachof and in2002shewastherunner-up nized astheCAACoachofYear win overClemson. PROGRAM INDECEMBER. HEAD COACHOFUSF’SWOMEN’SSOCCER DENISE SCHILTE-BROWN WAS NAMED Schilte-Brown and herhusband, Schilte-Brown UMBCin After graduatingfrom wasrecog- In 2001Schilte-Brown - AMYWOODRUFF

JOSEPH GAMBLE favorite program. board, aprintad oranadona you for. No onethanksyouforabill- ty. Itistheonlymediumpeople thank ucts addathirddimension—reciproci- prod- images andsounds.Promotional advertising offers words. Electronic tional product? tional product? University, liveinCarrollwood. Department ofEducationatSaintLeo aschairofthe retired recently products. power ofpromotional themarketing toexplore researchers He isoneoftheearliestacademic designations. Specialist professional Specialist andMasterAdvertising study andattainCertifiedAdvertising the textusedbyindustrymembersto monographs fortheindustry,including than20booksand written more Hehas video salestrainingprogram. anditsfirst sales trainingprogram industry’sfirstaudio motional products thepro- fessionalism, Bagleycreated strategiesandpro- ness, promotional second academic. inducted intotheHallofFameand Bagley isonlythe64thpersontobe HallofFame. Products Promotional est honor—inductionintothe industry’shigh- products promotional since. Earlierthisyear, the hereceived School ofMassCommunicationsever 1979, andhasbeenteachinginthe Bagley: USF: I become auniversityprofessor. Lakeland toearnaPhDand promotional productsbusinessin to dothesame.Helefthisfamily’s follow hisdreams,Bagleydecided ciate tostepupthetimetableand after encouragingabusinessasso- retire toteachingoneday. But, Bagley IIIalwaysfiguredhe’d professorDan USF advertising Dan BagleyIII Bagley andhiswifeAnn,who Largely focusedonsaleseffective- Bagley joinedthefacultyatUSFin What’s different aboutapromo- What’s different In print,youhavepaperand LAST WORD out thediplomaandjustapplause. bolic value.Imaginegraduationwith- tangible,lastingsym- provide products stand howpeoplework.Promotional side ofmotivation,wedon’tunder- symbol thatsays“You’re awinner!” atangible, lasting power inreceiving is theydowork. There ee rewards, likeemploy- with incentiveprograms, behavioralchanges thatcome term money, butifyoulookatthelong- everybody saysthey’dratherhave the call,Iwasabsolutely delighted. WhenIgot so Ididn’thold mybreath. You usuallydidn’t getinthefirsttime, Products HallofFame? Products being inductedintothePromotional effective? Bagley: USF: Bagley: USF: If wedon’tunderstandthetangible Favorite ad: what youwanttoaccomplish Print orbroadcast: how itisused than The itemislessimportant Greatest promotionalproduct: Hero: with myfamilyasaunit Proudest moment: art a performing Teaching style: duction oftheMacintosh How didyoufindoutwere really incentiveprograms Are I knewI’dbeennominated. Yes, Almost are. theyreally My Dad Apple's 1984intro- I seeteachingas It dependson Every dayI'm

JOSEPH GAMBLE a $17billionindustrytoday. industryis products The promotional mainstream. that, inanadvertisingsense,isnot my familyhistoryworkinginanarea was thecelebrationandvalidationof It group. ognized byaprofessional ways togo. develop intowhotheywantto be. work withthemandseeing Ilikegettingto justgreat; students are them quicker. out andgrab have tobeablereach have ashorterattentionspan.We get studentstoact.Studentstoday isn’t inhowweteach,but seven careers. not justfivetosevenjobs,but mile. Theaveragestudentwillhave flexibleandgotheextra creatively issomuchtoteach. small part.There rily on promotional products? rily onpromotional USF? industry sinceyoubeganteachingat products change inthepromotional you? What’s kept you here? What’s keptyouhere? advertising? the wayyouteachstudentsabout dents? thing youteachyouradvertisingstu- USF: Bagley: USF: Bagley: USF: Bagley: USF: Bagley: USF: Bagley: USF: Bagley: USF: Bagley: Is yourteachingfocusedprima- What hasbeenthebiggest What didthehonormeanto What’s next? You’ve beenatUSFfor28years. How hastechnologyimpacted What isthemostimportant Size; it has really hasgrown. Size; ithasreally thanbeingrec- It wasmore I loveteaching.I’vegota likeUSFalot.The I really In advertisingthebigjump Do whatnourishesyou,be isone products Promotional -ANN CARNEY

41 USF MAGAZINE SPRING/SUMMER 2007

JEANE VINCENT/USF LAKELAND

USF LAKELAND CELEBRATED THE GRAND OPENING OF A NEW FACILITY IN FEBRUARY. THE NEW BUILDING, WHICH OPENED FOR CLASSES SPRING SEMESTER 2007, IS A PARTNERSHIP BETWEEN USF LAKELAND AND POLK COMMUNITY COLLEGE. THE NEW FACILITY DOUBLES TEACHING SPACE AT USF LAKELAND.

UNIVERSITY RELATIONS Non Profit Org. University of South Florida U.S. POSTAGE 4202 E. Fowler Ave., ADM271 Tampa, FL 33620-6300 PAID Tampa, Florida Permit No. 257