Wentz, Watt Most Appealing NFL Players, Frito-Lay Favorite Fan Brand
E-Poll: Wentz, Watt Most Appealing NFL Players, Frito- Lay Favorite Fan Brand Friday, September 14, 2018 By Barry Janoff Despite the presence of Tom Brady, Aaron Rodgers, Odell Beckham Jr. and other well-known NFL players, Philadelphia Eagles quarterback Carson Wentz tops all NFL players in E-Score “appeal” and “marketable attributes” while Frito-Lay is the brand most appealing to fans. Wentz, who was on track to compete for the 2017 MVP award before an ACL injury in his left knee forced him to miss the last three games of 2017 and the entire post-season, comes in with a league-leading 80 E-Score, according to a just released study from E-Poll Market Research, Encino, Calif. Frito-Lay a division of PepsiCo, posting a 45 E-Poll score among avid NFL fans, leading all NFL marketing partners. In a separate category, Wentz also came in No. 1 as having the most “interesting” marketable attributes. A celebrity or athlete’s E-Score is calculated based on combined awareness and appeal, using more than 40 attributes, and each person is ranked relative to all. In addition, “Having a top NFL athlete as an endorser can significantly boost a brand’s profile, especially among NFL fans – who make up a large part of the U.S. population,” according to E-Poll. In overall appeal, Wentz is followed by JJ Watt (Houston Texans, 73 E-Score), Larry Fitzgerald (Arizona Cardinals, 67), Clay Matthews (Green Bay Packers, 66) and Nick Foles (Eagles, 65), who replaced Wentz during the post-season and was named MVP of Super Bowl LII following the Eagles 41-33 win over the New England Patriots.
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