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E-Poll: Wentz, Watt Most Appealing NFL Players, Frito- Lay Favorite Fan Brand

Friday, September 14, 2018

By Barry Janoff

Despite the presence of , , Odell Beckham Jr. and other well-known NFL players, Philadelphia Eagles Carson Wentz tops all NFL players in E-Score “appeal” and “marketable attributes” while Frito-Lay is the brand most appealing to fans.

Wentz, who was on track to compete for the 2017 MVP award before an ACL injury in his left knee forced him to miss the last three games of 2017 and the entire post-season, comes in with a league-leading 80 E-Score, according to a just released study from E-Poll Market Research, Encino, Calif.

Frito-Lay a division of PepsiCo, posting a 45 E-Poll score among avid NFL fans, leading all NFL marketing partners.

In a separate category, Wentz also came in No. 1 as having the most “interesting” marketable attributes.

A celebrity or athlete’s E-Score is calculated based on combined awareness and appeal, using more than 40 attributes, and each person is ranked relative to all.

In addition, “Having a top NFL athlete as an endorser can significantly boost a brand’s profile, especially among NFL fans – who make up a large part of the U.S. population,” according to E-Poll.

In overall appeal, Wentz is followed by JJ Watt (Houston Texans, 73 E-Score), (, 67), Clay Matthews (, 66) and Nick Foles (Eagles, 65), who replaced Wentz during the post-season and was named MVP of LII following the Eagles 41-33 win over the .

NFL Sponsors

To view the potential impact of a sponsorship, E-Score Brand said it “allows key measures to be filtered by NFL fandom, helping gauge the influence a brand has on NFL fans versus non-fans.”

Frito-Lay is followed by Nike (38 E-Poll score among avid NFL fans), Bose (36), Under Armour (31), Microsoft (30), Gatorade (26), Marriott (25), Dannon Oikos (22), Budweiser (20), Lincoln (17), Verizon (17), Bud Lights (16), Sleep Number (16), Castrol (15) and Microsoft Surface (15) among NFL sponsors “appeal by fandom.”

Among the Top Five players with most interesting marketing able attributes, Wentz was followed by Antonio Brown (), Julian Edelman (New England Patriots), JJ Watt and (San Diego Chargers).

Watt was No. 1 among most influential NFL players, in large part due to his efforts in the Houston area and neighboring regions following Hurricane Harvey.

Beckham Jr. was No. 1 in stylish marketability attributes.

When it comes to marketable looks, Brady of the New England Patriots and Aaron Rodgers were tied for No. 1.

More than half of the Top 20 most-liked athletes are , led by Wentz. Teammate Foles (65 E- Score) came in at No. 5. Brady was not among the Top 20 athletes.

• No. 7 Brees (61 E-Score)

• No. 8 Rodgers (58)

• No. 9 Alex Smith (, 57)

• No. 10 Russell Wilson (Seattle Seahawks, 56)

• No. 13 Jimmy Garoppolo (San Francisco 49ers, 54)

• No. 14 Matthew Stafford (Detroit Lions, 54)

• No. 18 Dak Prescott (Dallas Cowboys, 53)

• No. 19 Matt Ryan (Atlanta Falcons, 53)

• No. 20 Philip Rivers (San Diego Chargers, 52).

SOURCE: E-Poll Market Research