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What Goes Around Comes Around Gingerella WHAT GOES AROUND COMES AROUND FREE What Goes Around Comes Around FANTA PANTS GINGA RANGA RED AGENT ORANGE AMBER BONFIRE CONTENTS BURNADETTE FIREBALL ANG MO REDWOOD GINGER TOMATO TOP GINGER MINGE COPPER CRUTCH 08 Lily Cole Does The Impossible – Lily and a social enterprise that grants wishes for free. 10 The Spice Girls GINGERS DON’T HAVE SOULS FOT — A speed date with Sri Lanka. 22 How To Shop In The Jungle – The original market garden. CHERRY GROUNDSKEEPER WILLIE 24 Things We Like — Good stuff. CHEESEBALL BACKDRAFT FLAME 26 This Is The Story Of Johnny Rotten – John Lydon’s book ‘Anger Is An Energy’ 28 Orpheus Toward Manukau LILY COLE LILY REDWOOD BURNADETTE TIGGER — Whitney Bedford’s shipwreck. Her story, page 08 Her story, 30 So Hot Right Now – Sri Lankan Street Food. FORANGE GINGUS KHAN RUSTY seeds from Brazil’s Achiote Tree. seeds from Brazil’s Achiote 32 Where Did She Come From? – The story of Gingerella. demonstrates makeup ‘rainforest style’ using 37 What Makes A Burger Honest GARFIELD ANIMAL GINGER NUTS – Honest Burgers in London, that’s what. 38 Ladies In Red EL GINGERO PUMPKIN FIREBALLS – Stephen Marr & Karen Inderbitzen-Waller’s femme fatales. 40 Fire Ball — Cooper, Nashville’s dynamite soul singer. COPPER CRUTCH RUST FURNACE 42 Food Porn – Allegra McEvedy and Warren Elwin cooking with ginger. 44 Mother Nature’s Magic Healer TOMATO TOP ALHAMBRA BLUEY — Ginger and its cures. 46 Red Hot – Thomas Knight smashes ginger stereotypes. FLAMING GOLDILOCKS REDHEAD 48 Cocktails — Quick and quaffable. RONALD MCDONALD FRECKLITIS 52 Thirst Aid — The Karma Cola Foundation. GINGER NINJA STOP SIGN JAFFA Photography by SKY RAINFOREST RESCUE RAINFOREST SKY GINGERELLA GINGERELLA What Goes Around Comes Around WE LOVE BRYCE ADAM Photography by YOU Joshua Montreal — Red 11 Models GINGERELLA GINGERELLA What Goes Around Comes Around IF YOU STAND OUT IN A CROWD WE’VE GOT YOUR BACK. WE MAY ONLY BE A FIZZY DRINK, BUT WHEN WE DECIDED TO CALL OUR GINGER ALE GINGERELLA WE KNEW WE COULDN’T BE SHY ABOUT OUR MISSION TO MAKE THE BEST ORGANIC AND FAIRTRADE GINGER FIZZ EVER. ALONG THE WAY WE’VE MET A WHOLE LOT OF PEOPLE WHO ARE JUST AS EXCITED ABOUT GINGER. WHETHER IT BE THE ROOTS OF THEIR RED HAIR OR THE GINGER ROOT THAT FLAVOURS OUR FAVOURITE CUISINE. GINGER RULES GINGERELLA GINGERELLA 8 What Goes Around Comes Around 9 LILY COLE DOES THE IMPOSSIBLE World peace may be the imagined future of A force for good is the ethos behind most every beauty queen, but rarely do dreams ventures she turns her attention to. At 17, she was of saving our world ring as true as they do championing jewellery made from ostrich eggs by when Lily Cole gets involved. Botswana Kalahari bushmen. “I was inspired by the idea of empowering communities through their From the cover of Vogue at 16 to saving a billion skills and work, rather than just relying on charity trees in the Amazon Rainforest at 26; Lily is to fix problems.” literally a force of nature. Not content with these successes, she is also working with a team of The project was the first example of a trade, not Nobel-prize winning economists to create a gift- aid, initiative Lily did and it turns out that a nod giving site called Impossible. to ostrich egg jewellery from a supermodel has a big impact in London design circles. That’s Lily’s magic. Making the impossible possible. Taking on monster challenges and seeing them In 2009, the year she filmedThe Imaginarium through. From working as a supermodel, then of Doctor Parnassus with the late Heath Ledger, actress, to then graduating from Cambridge with she also began her mission to raise awareness ANGELA BARNETT double honours in Art History, she uses her fame about the devastating impact of deforestation on to champion some hefty issues. Deforestation. Amazon rainforests. Consumerism. Greed. Heading up SKY, an initiative to save one billion Words by Words Like the characters she portrays in her films trees through WWF (the World Wide Fund for (Snow White and the Huntsman, The Moth Diaries, Nature) she produced a documentary, wrote The Imaginarium of Doctor Parnassus) there is a articles and campaigned hard. While visiting the fantasticalness to her life. While she made a fortune rainforest in Brazil a couple of years ago, Lily being a muse for fashion photographers like had the idea for Veja trainers, with soles made Jürgen Teller, she’s not afraid to poke holes in the from rubber trees. The idea is a smart solution industry that made her famous. for farmers; instead of chopping down trees, it encourages them to find alternate ways to use Collaborating with another fashionable redhead, produce from the rainforest, like rubber, brazil nuts Vivienne Westwood, they created a short film last and acacia berries, which, fortunately, have made year, The Red Shoes, showing the contradiction it onto the hot list of celebrity cleansing diets lately. between the beauty of clothes and the waste around trends and seasons. Then there’s her social enterprise, Impossible, a growing force for good. As a gifting site, it runs “When you clean up supply chains and create like a social network, where people help each positive social and environmental impact, then other out by granting ‘wishes’ for free. No strings business is a real force for good in the world,” attached. No money passes hands. And the only says Lily. currency is an online ‘thank you.’ GINGERELLA GINGERELLA 10 What Goes Around Comes Around 11 IT’S BASED ON THE PRINCIPLE OF ‘WHAT GOES AROUND COMES AROUND.’ YOU DO THIS FOR ME AND TRUST THAT IN TURN, I WILL DO SOMETHING FOR SOMEONE ELSE, AND EVENTUALLY WHEN YOU NEED SOMETHING, A GIFT WILL COME BACK TO YOU. Now spanning 73 countries, the range of wishes are at Google’s Creative Lab in Sydney; Chelsea Clinton varied and surprising, from “I need Spanish-English and with financial backing from Kwamecorp. translation with my immigration papers”, to “I need some stories to practice my cartoon drawing”, and “I While Lily doesn’t think of herself as a role model and need a warm blanket for my grandmother in Lisbon.” likes to live her life by her own integrity, she admits “I might be a positive influence.” Her influential circles Doing something as a gift as opposed to an have certainly helped plug Impossible, with Sir Paul exchange, creates a subtle bond between the two McCartney holding music classes for members and parties, she explains. “The mere act of giving Alain de Botton discussing it in his School of Life, releases dopamine; it makes you feel better and but Lily hopes to eventually extract her fame away. immediately you create a relationship with the person you’ve given something to.” “My profile has helped attract a lot of media attention, but that can be a double edged sword. Impossible was developed after Lily visited refugee Ultimately Impossible needs to stand on its own camps on the Thailand-Burma border in 2010. As two feet without me attached to its image. I think a firm believer in fairness and freedom, she knew this is starting to happen.” that freedom was something where the web could offer huge potential. “It enables whole new social Lily’s vision for the site is that eventually people will dialogues and ideas to exist and function, in ways not only gift but purchase products. “We created a never before thought possible.” The concept marketplace (not.impossible.com) for products made sounds easy to mock. Too idealistic. Too whimsical. in responsible ways, with powerful stories behind Totally impossible. them. It’s e-commerce meets product journalism,” says Lily. “The perfect fit for your Karma Cola.” But, Impossible might be onto something. According to the British Government, the gift Such story driven items are also available in the economy – things people do for free – is recently opened Impossible store, in London, which bigger than GDP. It’s just that it’s not usually sells hats, hand knitted by an army of grandmothers measured or given a value. across the UK, Lily’s Veja trainers made from wild Born in the small English town of Torquay to an was voted fourth sexiest redhead in the world LEFT rubber, organic cotton sourced from the Amazon and Modelling her Veja shoes made artist and a boat builder and raised in London, Lily alongside Prince Harry in 2010. Modelling got the from wild rubber from the There were some negative or cynical responses ceramic, hand-cast speakers from Cornwall. grew up with a mum who has a very strong social young beauty through her A-levels and university Amazon rainforest. initially, admits Lily, but that is vastly overshadowed conscience, which she’s sure had an effect on her. years, but it also opened her large eyes to a wider now by the very positive reaction. “Indeed, the Lily is a big believer in the power consumers have RIGHT world, one that wasn’t filled with glamour but Lily poses with Brazil’s sacred fact that so many people reacted positively and through purchasing. “If they [consumers] knew more She was bullied, “a bit” for having red hair and very real problems. Problems she felt empowered ‘Queen of the Forest’, supportively to the idea is the only reason it has about the implications of their purchasing decisions - the inspiration behind admits - “It was something I struggled with when enough to do something about. James Cameron’s infamous come this far.” the impact on the environment, the conditions for the I was younger, so I always saw it as a bad thing..
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