Greater China Market Update April 24, 2012

Xiang Wang SVP & Pres, QC Greater China April 2012 China Snapshot

IMF forecast China economic growth for 2012 is 8.25% China has three mobile telecom carriers, China Telecom (CT), China Unicom (CU) and China Mobile (CMCC) with total subscribers of 1.02 billions by Q1 2012. Qualcomm started business in China since end of 90s, with 4 offices located in Beijing, Shanghai, Shenzhen and Xi’an. China continues to be Qualcomm’s #1 revenue contributor in fiscal 2011.

80+ Chinese partners Over 15x Unit Sales Growth in 2011 #1 Supplier for 3G Modems and APs And more… Source: MIIT, IMF, Qualcomm data, Gartner, iSupply, Strategy Analytics 2 China Subscriber Milestone: 1 Billion+ by end of Q1 2012

1200 75.5% (in Mil.) 72.4%

62.8% 1000 Total sub: 1,018.8M 152 128 54.4% 800 47 90 99 EVDO+WCDMA+TD-SCDMA* 46.9% 78 12 41.4% 56 CDMA 1X 600 34.9% 28 30.1% GSM 25.8% 20.8% 400 768 717 758 16.0% 667 591 Mobile Penetration 200

0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Q1 2012

Source: MIIT, company data * China Telecom data is calculated by MIIT and the other two operators’ published data 3 Global Smartphone Focus Shifting To China

Smartphone shipment by region 250 In million units 234

China 215

N.America 200 192 W. Europe 168 Japan 137 150 Asia (excl. CN, JP, IDA)

E.Europe

100 LATAM MEA

India 50

0 2008 2009 2010 2011 2012F 2013F 2014F 2015F 2016F

Source: IDC Support China Telecom’s Eco-system & Device Variety

HUAWEI Samsung C8650 SCH-i509 C8650+ ZTE-C N760 SCH-E329i

Coolpad ZTE-C N880S Coolpad 5820 Coolpad 5855 5860 A390e

Top ten hot sell EVDO phones as of Feb., most are by Chinese Qualcomm and CT jointly host major industry events to OEMs. encourage more OEMs to make EVDO .

Source: Sino MR 5 Key Partner in CU’s 1,000yuan Smartphone Promotion

China Unicom RMB1,000 smartphone strategy grand launch. Five out of the eight use Qualcomm Snapdragon S1 processors. 5

Phillips Hisence CoolPad HuaweiU ZTE 8 W635 SH-U8 7260 8818 V889D Supports CMCC’ Network Evolution

Support MIIT/CMCC TD-LTE large scale trials Ph2 & CMCC pre-commercial trail

Qualcomm CEO Dr. Paul Jacobs speaks in GTI (Global TD- LTE Initiative) Summit to support CMCC as leading technology and chipset company. 7 Build Strategic Partnership with #1 Retailer in China

Qualcomm and Gome announced strategic partnership on Snapdragon smartphone promotion on Apr. 9th. Gome signed 12 million units of Snapdragon-enabled smartphone procurement contracts with handset vendors.

8 Qualcomm Invests in Snapdragon Brand

Snapdragon has got a Chinese name – 骁龙

9 Snapdragon Enables Customer to Expand Device Portfolio

Xiaomi Mi-ONE Lenovo K91 Huawei MediaPad

10 QRD Helps Customer To Enhance Product Go-To-Market

QRD Shanghai Design Center was established in FEB 2010 Team beginning fourth-generation QRD devices Collaboration and sharing amongst multiple Qualcomm design centers (ie. San Diego, Hyderabad, Bangalore, etc.) Extensive team with industry leading OEM experience

11 For more information on Qualcomm, visit us at: www.qualcomm.com www.qualcomm.com/blog

©2012 Qualcomm Incorporated. All rights reserved. Qualcomm is registered trademark of Qualcomm Incorporated. All the trademarks or brands in this document are registered by their respective owner.

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 India Update

Avneesh Agrawal SVP & Pres, QC India & S. Asia April 2012 India: Huge Opportunity for Mobile Broadband & Computing

1.2 Billion population 665M active mobile subscribers 3rd largest internet market with 120M subscribers 184Mu mobile handsets shipped in 2011 Smartphone volumes nearly doubling every year Low PC penetration: 4% Low fixed broadband penetration: 1.1%

Source: World Bank, CIA World Fact , TRAI, IDC, MAIT 14 India: Co-existence of 3G HSPA, EV-DO & LTE

3G HSPA EV-DO LTE . All 3G operators have . Rev B launched by MTS and . Commercial LTE TDD launched HSPA networks Tata network launched by Airtel . Networks now available in . Rev-A in 800 towns with multi-mode dongle 333+ cities across India based on MDM 9x00

Source: Public statements by operators, Wireless Intelligence Dec ‘11 15 Active Subscriber Market Share: 2011

BSNL CONNECT MTNL 3.40% 0.83% 0.13%

TATA 4.50% RELIANCE 10.53% MTS 11.01% BSNL AIRTEL VODAFONE MTNL 21% 27.19% 16% 1%

VODAFONE RELIANCE AIRCEL 21.58% TATA 16% AIRCEL 54.69% 29.93% 5.82% AIRTEL 22% BSNL 8.43% VIDEOCON 0.42% TATA IDEA IDEA STEL 4% 13% 0.18% 17.01% MTNL ETISALAT 0.33% 0.07% UNINOR LOOP RELIANCE 3.71% 0.22% 7%

GSM + 3G HSPA CDMA + EVDO 3G HSPA Operator Subs (Mn) Operator Subs (Mn) Operator Subs (Mn) AIRTEL 158.12 RELIANCE 35.70 AIRTEL 9.2 VODAFONE 125.46 TATA 19.53 BSNL 5.5 IDEA 98.91 MTS 7.18 AIRCEL 2.2 RELIANCE 61.25 BSNL 2.22 VODAFONE 4.5 BSNL 49 CONNECT 0.54 IDEA 2.3 AIRCEL 33.84 MTNL 0.08 RELIANCE 3.9 TATA 26.16 TATA 1.3 UNINOR 21.56 MTNL 0.96 VIDEOCON 2.44 MTNL 1.91 LOOP 1.29 STEL 1.06 ETISALAT 0.42 Total 65.27 Total 29.9 Total 581.48

Source: Active Subscriber Base; Public statements, TRAI. 3G stats from Wireless Intelligence 16 India Handset Market Trends

200 185 187 182 180 167 152 160 144 140 120 112 GSM 100 82 3G HSPA 80 LTE 60 51 40 31 13 16 20 7 4 7 0 2010 2011 2012 2013 2014 2015

Smartphone Volume (Mn)

90 79 80 70 60 55 50 40 35 30 21 20 11 Smartphone 6 10 2 Volume (Mn) 0 2009 2010 2011 2012 2013 2014 2015

Source: IDC, Q3 2011 17 The Rise of Mobile Broadband in India

120M 46M 40M 13.3M 29.9M 4.4M 11M 10M Internet Users Facebook Mobile Internet Fixed 3G HSPA Laptops Shipped Smartphones Users transact Users Users Broadband Subscribers Subscribers in 2011 Shipped in 2011 online

Source: Wireless Intelligence, TRAI, The Mobile Indian, Press Reports, Facebook & Cybermedia Research Mobile: The Only Way to Drive Computing & Broadband

12 11 11 Desktop PCs 10 10

8 Laptops 7 6 7 6 6 Total PC 5 4 4 4 Units(M) Smartphones 2 2 2 0 2009 2010 2011

35 29.98 30 25 22.22 3G HSPA 20 14.7 15 11.9 12.4 12.8 13.3 9 Wired 10 7.7 Broadband 4.5

Subscribers(M) 5 0 Dec '10 Mar '11 Jun '11 Sep '11 Dec '11

Source: IDC, MAIT, Wireless Intelligence 19 Smartphone: The First Computer For Many Indians Also the First Camera, MP3 Player, Gaming Device…

Cost and Complexity of use: Scale and Intuitive UI: Conventional PCs Mobile Devices

Vodafone Smart LG Optimus ME Lumia 710 Samsung Omnia W Xperia Ray HTC EVO 3D Snapdragon S1 Snapdragon S1 Snapdragon S2 Snapdragon S2 Snapdragon S2 Snapdragon S3 US$ 100 US$ 170 US$ 320 US$ 400 US$ 380 US$ 720

Source: Company announcements, Press Reports; Exchange rate used 1 US$ = 50 INR 20 Affordable 3G Smartphones : A Huge Opportunity

Handset Market (2011) 15Mu 184Mu 100% 2% 2% 7% 90% 23%

80% 66Mu

36% 70% 17%

60%

50% 30% 40%

30% 54%

20% 28% 4Mu 10%

0% 2% 3G HSPA Overall

US$ <$50 $50-$100 $100-$200 $200-$300 >$300 Source: IDC CY2011

21 Broadband Computing is Transformative

PHYSICAL DIGITAL

ROADS BROADBAND HIGHWAY

HOSPITALS M-Health

SCHOOLS M-Education

BANKS M-COMMERCE

GOVERNANCE M-GOVERNANCE

22 Opportunities for 3G in Education Shortage of 400,000 teachers driving the need for technology intervention Only 15% of 18-24yrs olds in college in India Strong government push to provide broadband connectivity to villages, and tablets to students Companies enabling digital classrooms and content

Total number of schools: ~1M

Students Enrolled: ~200M

Large Opportunity for Mass Market 3G Smartphones & Tablets in Industry Verticals

Education Health Retail Media & Entertainment

23

India Ecosystem: Driving Affordability And Local Needs

Large Domestic Market Global Aspirations

Vibrant Software Ecosystem Large Engineering Talent Increasing Internet Population Rise of Mobile Broadband

QRD

24 Drive Computing & Connectivity for a Billion Indians

Affordable Smartphones and Tablets

Enabling LTE Multi-mode

Develop India Ecosystem

Opportunities in Industry Verticals: Education, Healthcare, eCommerce

25 Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies, Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm Atheros, Inc., registered in the United States and in other countries. 2Net is a trademark of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners..

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 Japan Update Subtitle Placeholder

Takayuki Nozaki Sr Dir, Business Development April 2012 More Than a Decade of Partnership in Japan 3G/LTE Subscribers : 127.9 Million (100.2% Penetration)

140,000

120,000 eAccess WCDMA SoftBank Mobile WCDMA 100,000 KDDI CDMA2000

NTT DOCOMO WCDMA 80,000 NTT DOCOMO LTE WCP AXGP (TDD-LTE)

Unit : 1,000 : Unit 60,000

40,000

20,000

0 Oct/01 Jul/02 Apr/03 Jan/04 Oct/04 Jul/05 Apr/06 Jan/07 Oct/07 Jul/08 Apr/09 Jan/10 Oct/10 Jul/11

Source: TCA (Telecommunications Carriers Association) 28 Smartphone is Rapidly Increasing Smartphone Sales in FY2010 and FY2011

FY2010 FY2011 Projection (Apr. 2010 – Mar. 2011) (Apr. 2011 – Mar. 2012)

c c 2.52 Million Units 8.50 Million Units

c c 1.09 Million Units 5.55 Million Units

Source: Company earnings release 29 Diverse Smart Connected Devices In Addition to Rapid Increase of Smartphone, Diverse Data Devices are Increasing

Digital Photo Frame Car Navigation Home Security

Remote Camera Entertainment Bicycle Navigation

30 Data is the Source of Revenues in Japan October-December 2011 Monthly ARPU

Data Voice

5,000 55% 56% 59% 4,000 2,690

2,510

3,000 2,530 JPY

2,000

1,000 2,190 1,960 1,700

0 NTT DOCOMO KDDI SoftBank

Source: Company earnings release 31 Qualcomm drives Japanese Smartphone Market Number of Smartphones Announced in 2011: 75

19 Qualcomm Other 56

Source: Qualcomm data 32 Qualcomm Enables Wireless Network Evolution LTE Launch Enabled by Gobi Modem Solution

Dec. ‘10 Feb. ‘12 Mar. ‘12

33 Qualcomm Leads LTE Smart Connected Devices

34 Qualcomm Continues to Lead Innovation Qualcomm Will Continue to Lead Smart Device Innovation in Japan with Partners

Devices Wireless Non-Handset Networks Devices . Tablet . Smartphone . LTE . Consumer Electronic . LTE Advanced . M2M

35 Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies, Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm Atheros, Inc., registered in the United States and in other countries. 2Net is a trademark of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners..

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 KOREA Market Update

Te-Won Lee VP, Qualcomm Korea April 2012 Korea Factsheet Korea is one of the most advanced telecom markets in the world

Population: 48,860,500 (July 2012 est.)* Mobile Penetration: 107.2% (Q4’11)** - 100% mobile users on 3G/4G Broadband penetration: 102.9% of HH † (Feb’12)*** - from xDSL & cable modem to FTTH †† Fixed line telephone pen.: 106.7% of HH (Feb’12)*** Leading OEMs : Samsung, LGE and Pantech First to commercialize in the world: - CDMA 95A/B - CDMA 1X - EVDO (Rev.0) - HSDPA (handset) - BREW Leading global test bed: Tech: Mobile WiMAX, S-DMB, T-DMB Services: M–commerce, M-SNS, etc.

† HH: Household, † † FTTH: Fiber To The Home

(Source: *www.cia.gov (April 16, 2012), **KT monthly Factsheet (March 2012), ***Monthly subscriber data from KCC (www.kcc.go.kr , March 30, 2012) )

38 Mobile Subs Migration & Penetration*

60,000 111.8% 107.1% 103.9% 98.4% Mobile penetration rate is expected 50,000 to reach 110% in CY12.

40,000 66.7% 60.7% LTE penetration rate is expected to 56.8% 30,000 54.7% be over 24% in CY12 and over 50% in CY13. 20,000 43.2% 39.3% 24.6% 30.8% 10,000 As of end Mar 20, LTE subs amounts 20.7% 2.5% 4.2% to 3M*. 0 2009 2010 2011 2012 (E) 2013 (E)

CDMA subs WCDMA subs LTE subs LTE penetration Mobile penetration WCDMA penetration CDMA penetration LTE penetration

(Source: DIGIECO & ROA CY11 wrap up reports) (* Source: Article from Electronic Times on March 20, 2012 or http://www.etnews.com/news/home_mobile/information/2571627_1483.html ) 39 LTE Drives Strong Smartphone Sales Smartphone sales share reached 90% in Feb CY12 due to strong LTE phone sales.

Samsung Galaxy SII LTE LGE Optimus LTE Samsung Galaxy Note

(Source: Monthly Handset sales data from Digital Daily, Smartphone sales share from Atlas Research Group in Feb. ‘12) 40 OEM Share Recent success of Samsung’s LTE smart phone drove their M/S upward

CY11 OEM M/S Jan & Feb CY12 OEM M/S

8% 4% Others 6% 7% Others 16% 17% 50% 57% 17% 18%

(Source: Atlas Research Group in Feb. ‘12) 41

Qualcomm Leads LTE Smart Connected Devices All 13 models launched so far are based on Qualcomm Snapdragon Galaxy SII LTE HTC Raider 4G LG Optimus LTE Pantech Vega LTE Galaxy S II LTE HD

Galaxy Note Pantech Vega M Galaxy Tab 8.9 Pantech Vega EX LG Optimus Pad

Galaxy Tab 7.7 LG Optimus Tag LG Optimus Vu

42 Korean operators are building up LTE coverage aggressively

Revenue SKT KT LG U+ LTE svc start July 1, 2011 Jan 3, 2012 July 1, 2011 LTE svc coverage 82 cities (90%) by Apr’12 82 cities (90%) by Apr’12 Nation-wide LTE subs forecast (End’12) 6M <4M 4M

(Source: * Income Statement from SKT (‘11), KT (‘11) and LGU+ (‘10)/ ** Wireless Intelligence (Q4’11)/ *** KCC mobile subs data in Feb’12).

43 Leading the Transition to Next-gen Networks Qualcomm is Helping Carriers to Implement LTE-A Features* in Korea

Leverage wider bandwidth Primarily higher data rates Carrier aggregation across multiple carriers v v v(bps) and multiple bands

Leverage more radio links, Higher spectral efficiency morev antennas v v(bps/Hz) Downlink MIMO up to 8x8, enhanced Multi User MIMO and uplink MIMO up to 4x4

Leverage Heterogeneous Higher Spectral Efficiency Networkv Topology (HetNet) v vPer Coverage Area (bps/Hz/km2)

Include “enhanced Inter-Cell Interference Coordination (eICIC)” and “Carrier Aggregation (CA)” 44 Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies, Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm Atheros, Inc., registered in the United States and in other countries. 2Net is a trademark of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners..

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 Qualcomm & Southeast Asia

John Stefanac VP & Pres, Qualcomm SEA/Pacific April 2012 Southeast Asia

142m 441m

3G Subscriber Growth From 2011 –2016

Source: WI, January 2012

Highest Smartphone Penetration Rates In The World 61% 90% 47%

Tablet Penetration Accelerating

Source: TomiAhonen Consulting Note: Australia is ranked 4th in the world in smartphone penetration after Sweden. 48

Strong Uptake Through 3G Innovation

Mobile commerce is heating up across the region. In Singapore, PayPal is piloting a “shop & pay-as-you-go” initiative in the country’s 15 subway Stations, locating deals on billboards and paying in two clicks

Mobile Preferred: 62% of all Internet access hits in Indonesia came from a mobile device

In Thailand, over 25% surveyed said they would access the Internet from a smartphone because it’s pricier to use data from a desktop. 42% would Use a mobile device for online banking

In Indonesia, 31% surveyed by Nielsen in 2011 owned a desktop computer; 78% owned an Internet capable mobile device

49 Smartphone Experience for the Masses

Ivio Icon Pro

50 Smartphone Experience for the Masses

Smart Netphone Series

51 Opportunities, Challenges Remain

OR

Spectrum, spectrum, Industry consolidation in It’s time to explore “Next spectrum some markets are needed generation” services The industry needs more … and then Overcrowded operator markets, Southeast Asia consumers are tech- some more reduced profitability may actually savvy hinder product innovation at Harmonization is critical consumers’ expense Emerging markets can leapfrog and adopt the latest technologies, catching up to mature markets Operators should begin planning for longer-term -> focus on M2M, wireless healthcare etc.

52 Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies, Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm Atheros, Inc., registered in the United States and in other countries. 2Net is a trademark of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners..

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 mirasol Displays: The Revolution in Display Technology April 14th, 2012

Brian Gally, Sr. Director of Strategy and Analysis Qualcomm MEMS Technologies, Inc. Enabling Smart Connected Devices

Promotes change in usage models . Any place, Any time . Rapid rise in use of Apps . More “Display On” time

55 Energy Gap is Growing

Demand for power Battery remains a constraint: increases with social use supply of power limited 3% Camera 11% 11% 9,000 Personal 8,000 Info Voice 7,000 Energy demand

6,000 Energy gap 29% 20% /day 5,000 Messagin

Social use mWhr 4,000 Battery supply + Web g 3,000

2,000 10% 1,000 10% Video Audio 6% 0 Gaming 2006 2007 2008 2009 2010 2011 2012 2013 2015

Source: QCT Strategy US market research Source: Strategy Analytics’ Handset Component Technologies Service, November 2010 56 Consumer Expectations Are Changing

Higher resolution, better image quality

Thinner phones, larger displays, longer battery life

57 Display Dominates Power Consumption

Web browsing Video Average over use

27 System 60 52 48 LCD display LCD display System 4.1” HD720 40 4.1” HD720 73 System LCD display 4.1” HD720

Daily use model: 206 min/day

3G voice 22 min/day Gaming 5 min/day Camera 5 min/day Web apps 40 min/day Video 10 min/day Messaging 12 min/day Web browsing 40 min/day Email 8x day, 5 min session Personal info 20 min/day MP3 10 min/day Email synch 144x /day Display on 2 min/interaction

Source: QMT research labs 58 New Display Required to Improve the Wireless Experience

Lower handset power consumption Increasingly products defined by Improved viewing experience their display Any place, Any time

59 Expectations Are Changing Color

60 Expectations Are Changing

Interactive

61 Expectations Are Changing

62 The mirasol Difference Transform the wireless experience with an always viewable, low power, color display Reflective . Visual experience like printed photograph and magazine Sunlight viewable . Correct brightness ensured across lighting conditions – augmented with front light Low power, improved battery life . Longer use between battery charges . Smaller batteries. Thinner, lighter devices.

63 mirasol Is the Low-Power, Color Video Solution

MEMS based reflective display Light modulation from applied voltage Color selection from constructive interference Memory from electro-mechanical behavior

64 IMOD Core Concept - The Adjustable Etalon

Incident light Reflected light

Partial reflector

Full reflector

Visible

ReflectanceReflectance peak outside peak within visible visible range range

DisplayDisplay appears appears dark bright Reflectance

Wavelength

65 The Value of Consistent Viewing Quality

Indoor Lighting Overcast Bright Sunlight

EPD Display mirasol® Display TFT Display

66 Display Power Comparison – Average Over Ambient

and Usage

) 5x lower power than LCD mW 6x lower power than AMOLED High power consumption

Bad

Good

Low power Average power power consumptionAverage ( consumption mirasol 4.3” HD720 LCD 4.3” HD720 OLED 4.3” HD720

Source: QMT research labs 67 2x Longer Battery Life In a Smartphone SmartPhone Comparison Usage Model Up to 206 minutes/day of active use 3G Voice – 22 minutes/day Battery Life 2.2x The use of a LCD Web Apps (3G) – 40 minutes/day Benefit of based phone Up to Web Browsing – 40 minutes/day mirasol displays 2.5x MP3 10 minutes/day The use of an AMOLED Gaming – 5 minutes/day based phone Video 10 minutes/day 4.3” mirasol Up to Check email 8x a day, 5min/session 1280x720, 2.7days 343 ppi 9.0hours use Email Synchronization 144x per day Camera – 5 minutes/day Up to 4.3” TFT-LCD SMS Messages 12 minutes/day 343 ppi 1.25days 4.2hours use User Navigation 20 min/day

Up to Display on 2min/interaction 4.3” AMOLED days 343 ppi 1.1 Notes: 3.7 hours use 75% indoor use/25% outdoor use Display power estimates based upon typical content (required for AMOLED) and content update rate (required for mirasol) for each application Usage model equivalent to model used in module comparison Smartphone model assumes a 1420 mA-hr battery

Source: QMT research labs 68 mirasol Color eReaders eReaders commercially available since November 2011

Color Nook mirasol eReader mirasol Advantage

Battery Capacity 4010 mAhr 2000 mAhr < ½ battery capacity

Continuous Reading 7.7 Hours 17.4 Hours 2.2x more

Reading Usage 15 Days 21 Days 1.4x more

Reading + Web Usage 6.3 Hours 11 Hours 1.75x more

Source: QMT research labs

69 What Does This Mean? Everyone in the Value Chain Benefits

Product Designers OEMs Carriers Consumers Managers

Design flexibility with Lower costs via Improved energy More energy = more Fewer charging cycles, potential use of smaller battery budget - enables Available Revenue extended battery life smaller battery flexibility in Time = higher ARPU Increased viewability applications and Product Differentiator features Increased access to services due

70 mirasol Commercialization Currently available devices in Korea, China and Taiwan

Hanvon Bambook C18 Kyobo Sunflower eReader

Koobe Jin Yong Reader

71 mirasol Fabrication Facilities

Current mirasol display fabrication facility Planned mirasol display fabrication facility

Pilot Line Generation 4.5 fab Longtan Science Park Longtan Science Park Taoyuan, Taiwan Online end 2012

72 Mobile Devices of Tomorrow The mirasol display technology is not an evolution but a first of its kind revolution mirasol aligned with mobile display market dynamics . Higher formats, finer resolutions and larger diagonals . Thinner, lighter devices, with longer battery life . 1/5th the average power consumption* of competing displays mirasol displays enable new consumer experiences and new use models

* Averaged over display sizes and device use models, source: QMT research labs 73 Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies, Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm Atheros, Inc., registered in the United States and in other countries. 2Net is a trademark of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners..

QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 Innovation at Qualcomm

Samir Khazaka, Sr Dir Head of Analyst Relations April 2012 Driving Innovation in the Era of Smart Connected Devices

Business Models Wireless Power Commercialization (QRD)

Wired Peer-to-Peer Connectivity Wireless Health Web Tech OS/SW Optimizations Context Bluetooth Power Audio/Voice Efficiency Awareness WiFi AP GPU Graphics DSP Sensors 3G/4G Airlinks Processors M2M/IoE Multi media

3G / Smart Computer 4G Connectivity Vision Gestures Modems Displays Location

Mobile Computing Consumer Electronics Internet of Everything Networking 77 Enabling Smart Connected Devices

Connecting Everything Making Devices Smarter Supporting More Users, Leveraging Computing at More Places, Power and Sensors to Enable with More Capacity New User Experiences

Evolve 3G/4G/WiFi Computer Vision

Small Cells/HetNets Indoor Location

Intelligent Connectivity Improving Web Experience

Peer to Peer Context Awareness

78 Continuously Improving Wireless Performance

HSPA+ LTE Advanced 2.2x Advanced HSPA+ Advanced Realizing the full HSPA+ Maximizing the

benefits of Hetnets HSPA performance of HSPA+

3G/4G/ WIFI 3G/4G/ 4x 1x Advanced Next-Generation WLAN WiFiWiFi Voice Up to 4x voice capacity to users free up resources for data

Freed up DO Advanced for data WCDMA+ Increasing capacity (DL) Increased Voice Efficiency to Voice where and when needed Free Up Resources for Data

79

The Next Leap in Performance: Small Cells

Adding Small Cells Like Picocells, Optimizations Makes the Leap Femtocells, and Remote Radioheads Even Bigger—Smart Hetnets LTE Advanced HSPA+ Advanced DO Advanced

Small Cells Bring Network Closer To User

Better Techniques How Do We More Spectrum Higher Order MIMO, Get More New Bands/ Smart Networks Capacity? Refarming

Radio Link Approaching Theoretical Limit

Note: Other improvements, such as higher order modulation will also help, but 64QAM is already commonly used. Other options are to use the available capacity better and reduce, e.g., power or signaling overhead to get more usable capacity. 80 LTE Advanced OTA Test Network

81 UltraSON™ Enables Expanding Role of Small Cells

Larger Scale Enterprise/ Residential Residential Small Enterprise

Initially: Indoor Femto Hot Spots Next: Denser Indoor and Outdoor Deployments

Unplanned Open Restricted Seamless handoff User’s broadband connection Interference coordination

82 Neighborhood Femtos - New Deployment Model Open-Access Indoor Femtos Providing Outdoor Coverage

Femtos On Dedicated Spectrum

Macro Network

5x – 20x Higher Capacity Simple Plug-N-Play Lower than Macro-only Deployment Capex/Opex 83 Neighborhood Femtos - OTA Test Network

84 Intelligent Connectivity

Peer To Connection Based On: Peer Coverage

WiFi Data speed ? Internet connectivity 3G/4G Type of app

Operator policies

Bluetooth Per link decision

85 LTE-Direct: Proximal Discovery and Communication … … Joe: Looking for new … Abe’s : Book … Extinct Warriors game Signing in the next … … HOUR! … Sushi Palace- … … … Today’s Specials … … … … … … … …

I have tickets to sell for today’s game …

SallyFriend @ Sea Cafe Finder

Seller:Ticket 4:00 pm game seat 45B Finder

HIGHLY EFFICIENT & SCALABLE EXTREMELY LONG BATTERY BEING STANDARDIZED IN PEER-TO-PEER SYSTEM LIFE 3GPP R12 Enabling Smart Connected Devices

Connecting Everything Making Devices Smarter Supporting More Users, Leveraging Computing at More Places, Power and Sensors to Enable with More Capacity New User Experiences

Evolve 3G/4G/WiFi Computer Vision

Small Cells/HetNets Indoor Location

Intelligent Connectivity Improving Web Experience

Peer to Peer Context Awareness

87 VuforiaTM – Strong Market Traction

22,000+ 400+ 300+ Registered Models of Apps in Android Developers from Smartphones and Market and 130 Countries Tablets Supported iOS Apple Store

Video

88 VuforiaTM in Action Video

89 Accurate Indoor Positioning

High Accuracy (<5m) Integrated into Scalable Across Leverages existing Qualcomm Chipsets Commercial Venues WLAN AP and Highly efficient Airport, train stations, infrastructure mobile based solution malls, museums, hospitals, sports venues etc.

AP/ Map Server

Indoor Positioning Discovery Server

90 Accurate Indoor Positioning - Video

91 Web Browser Acceleration Exploiting Concurrency for HTML and Javascript

Mobile Computing WEB PAGE Developing for Increasingly Multi-core FORMATTING Snapdragon SoC Multi-Core CPU/GPU, DSPs, Concurrently use all CPU and Hardware Accelerators LAYOUT cores & Designed to exploit Adreno GPU, Hexagon DSP, & other hardware accelerators

RENDERING

DSP

HW ACCL Significantly Faster Browsing Experience

92 Web Browser Acceleration - Video

93 Context Awareness Enables New User Experiences

Anticipates, Predicts and Alerts

Personalization Based On User Actions And Infers Context and Preferences Understands Life Situation Optimizations Environment E.G., Battery And Bandwidth Gathers Location Raw Data Sensors New (Motion, Location, Actions Networks, Proximity) Applications Applications Usage (Email, Phone, Apps, Calendar, Social Networks) 94 Enabling Smart Connected Devices

Connecting Everything Making Devices Smarter Supporting More Users, Leveraging Computing, at More Places, Power and Sensors to Enable, with More Capacity New User Experiences

Evolve 3G/4G/WiFi Context Awareness

Small Cells/HetNets Computer Vision

Peer to Peer Indoor Location

Intelligent Connectivity Improving Web Experience

95 Leading the Way in the Era of Smart Connected Devices

. Strong track record of leadership . Broad R&D initiatives to drive innovation . Well positioned to lead the era of smart connected devices For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

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