No3 T H E J O U R N E Y E A S T NOTION INSIGHTS Build. Scale. Succeed. Notion Insights is published by Notion, 91 Wimpole Street, London W1G 0EF. The Journet East is Registered address: Third Floor, 1 New Fetter Lane, London EC4A 1AN. proudly brought to you by: For opportunities to contribute to future editions of Notion Insights please contact Kate Hyslop.
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[email protected] Notion (OC364955) is Authorised and Regulated by the Financial Conduct Authority. ALLISON+ PARTNERS Reproduction in whole or in part without written permission is strictly prohibited. © 2018 Notionl. All rights reserved. 4 Notion Insights The Journey East 5 THE JOURNEY EAST There comes a time for every European tech entrepreneur when they need to weigh up the challenges of international expansion. This type of high-growth business can expand across Europe, but in many They have proven they are solving a problem cases the heterogeneous nature of the market, plus the relatively small sizes that is worth solving. They are solving it well of the European countries, makes that unattractive. in their home market and are confident that they know how to find, acquire and retain their Clearly the next choice is the US - and for many that is the most obvious ideal customers efficiently and predictably. place to go on the route to category domination. It’s a massive market They are building a company that can scale. and, as we detailed in “Crossing the Atlantic”, there is a wealth of advice and resources available.