Cover image: The Market Road Pitches and changing rooms in Islington, North London, were developed with £832,000 of funding from the Football Foundation. Located in one of the country’s top 8% most deprived wards, the facility was opened in September 2015 by former Arsenal FC midfielder Liam Brady. It is significantly increasing sports participation in the area and provides a key hub from which The Arsenal Foundation delivers extensive community outreach work.
Annual Review 2015
The Football Foundation Whittington House, 19-30 Alfred Place, London, WC1E 7EA T 0345 345 4555 E [email protected] W www.footballfoundation.org.uk
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Registered Charity Number 1079309. Registered in England and Wales. Company limited by guarantee. Company Number 3876305. ABOUT THE FOOTBALL FOUNDATION CONTENTS
The Football Foundation is the UK’s largest sports charity. Set up in 2000 by the Premier League, The FA and the Government, we are focused on improving public sports facilities and increasing long-term participation in sport across the country. In the last 15 years we have awarded 14,000 grants worth £546m thanks to investment provided by the Premier League, The FA and the Government, through Sport England. We have maximised their donations further by attracting an additional £779m in partnership funding, delivering a total investment into the grassroots of more than £1.3bn.
THE FOOTBALL FOUNDATION’S BOARD OF TRUSTEES Our Board has seven Trustees appointed by our Funding Partners.
Gary Hoffman Roger Burden The Rt Hon Rona Chester About the Football Foundation 2 (Independent Chairman) (The FA) Richard Caborn (Sport England) (DCMS) Chairman’s Introduction 4
Chief Executive’s Foreword 6
The Football Foundation’s Funding Partners 8
The Football Foundation Delivery System 10
Programmes delivered by the Football Foundation 11
Areas of focus for our facilities investment Martin Glenn Peter McCormick Richard Scudamore Lord Pendry 12 (The FA) OBE (Premier League) (Premier League) Football Foundation President Increasing participation across the country 14
Linking the grassroots and professional games 15 THE FOOTBALL in accordance with the Foundation’s Bob Knowles governance framework and that (Independent Member) Ensuring sites are financially sustainable long into the future 16 FOUNDATION’S applications will fulfil the Foundation’s Niall O’Reilly FACILITIES strategic objectives. The panel has Targeting investment into the country’s most deprived areas 17 (Independent Member) ASSESSMENT delegated financial authority to award PANEL grants of up to £500,000 and is made up Nick Perchard Barclays Spaces for Sports 18 of the following members: (Premier League) Mayor of London: Sports Facilities Fund The Football Foundation’s Facilities Tarun Kapur CBE Mark Pover 20 Assessment Panel is an independent (Independent Chairman) (The FA) Panel of volunteers. The Panel reviews Grow the Game 22 applications for funding once they have Mick Dennis Patrick Brosnan (Sport England) been assessed by the Foundation’s Grant (Independent Deputy Chairman) A big thank you to our Ambassadors 24 Management Team. Its role is to ensure John Denore that applications have been assessed (Independent Member) Financials 26
| 2 The Football Foundation Annual Review 2015 | 3 CHAIRMAN’S INTRODUCTION
This year marks 15 years since the things can go so badly wrong through provided roughly £200 million into the our national sport, purely for the maintenance costs. All facilities funded England. Without their investment, Premier League, The FA and the inadequate governance. Foundation. Through the Foundation’s love of doing so. by the Foundation are self-sustainable. none of this would be possible. I Government joined forces to establish model, this investment has been able Strong business plans ensure that particularly want to thank the incredibly In the Foundation, the Government Massive improvements to the Football Foundation to address this to support grassroots sports projects essential running costs do not need to committed Foundation staff for their and Football Partners have created a grassroots facilities country’s chronic shortage of quality worth more than £1.3 billion over be underwritten by local authorities or hard work and expertise; my colleagues strong independent, transparent and grassroots football facilities. the past 15 years. This equates to a very The impact that our Funding Partners other third party organisations. on the Foundation Board of Trustees accountable delivery capability that impressive 1:7 return on investment for have made through the Foundation has and the independent members of the This Annual Review covers the impact guarantees impartial delivery of their Boosting the health of both each Funding Partner. been massive. Since it was launched the Foundation’s Grant Assessment Panels the Foundation has achieved to date precious investment. the general population Football Foundation has delivered: 561 for their unstinting support; our County with the funds provided by our three But this is just the ‘input’ value. The most and the UK economy Unrivalled return on investment state-of-the-art artificial grass pitches FA colleagues; and our fantastic group major Funding Partners, as well as important value is what the Partners with floodlights; 917 changing pavilions; By providing a new generation of sports of Ambassadors, who willingly give up from other flagship sports facility In his CEO’s Foreword, Paul Thorogood actually get from this investment. The 2,755 natural grass pitches with modern facilities and increasing physical activity, their time to help us promote and programmes: the Mayor of London: explains the technicalities that Football Foundation Delivery System drainage systems; 90 Multi-Use Games the Foundation supports public health celebrate the work we do. Sports Facilities Fund and the Barclays underpin the Foundation’s approach to ensures that investment is effectively Areas; and much more besides. challenges such as combating obesity and Spaces for Sports programme – the investment. The Football Foundation targeted to where it is most needed and Finally, the biggest thanks of all go to the mental illness. Foundation projects also latter of which has now won ten national Delivery System, which has been where it will have the greatest impact. During the last financial year alone, hundreds of thousands of volunteers support the health of the UK economy, and international awards. incrementally developed over the past It is then able to evidence, throughout the Foundation awarded 712 grants across the country who enthusiastically as this significant investment provides 15 years, provides the Premier League, the lifetime of each funded facility, that worth £18 million, and used this give up their weekends to support their In this introduction, I want to cover crucial jobs for the local construction The FA and the Government with required outcomes have been delivered investment to leverage a further £29 clubs and develop our young players. some of the factors that make the industry and other sectors, helping to a first class capability that ensures – and very often more. million of partnership funding. This £47 Without you the grassroots game simply Football Foundation such a unique stimulate economic growth. The impact maximum value for money and return million investment delivered 44 third could not function. I hope you enjoy organisation, both in the world of There is very little ‘leakage’ to the of this has been independently quantified for their investment into grassroots generation artificial playing surfaces, 49 reading this Annual Review. football and sport generally. model. The Foundation has been very in a study by the Centre for Economic football infrastructure. changing pavilions, 46 properly-drained effective at managing its cost drivers and and Business Research. Independent, impartial natural grass pitches, and many other Through the Foundation’s unique has reduced its overheads year-on-year. investment – free smaller, critically needed grassroots A final thank you . funding model, each pound invested by Moreover, as a charity, the Foundation from interference infrastructure projects. a Funding Partner is matched by the ensures that Football Partner donations Finally, I would like to take this Gary Hoffman This year’s FIFA scandal laid bare other partners. The Foundation then are not reduced by tax. This means that Of course, while the initial capital cost of opportunity to thank each of our Chairman how poorly administered grassroots uses this to leverage additional funding. their funding can be spread further, facilities development is often significant, Funding Partners – the Premier League, investment can be abused, and how To date, each Funding Partner has enabling even more people to enjoy this is dwarfed by essential through-life The FA, the Government and Sport
49 712 new grants worth a total of changing pavilions £47 46 in 2015 million new properly- The in 2015 drained natural Foundation’s The Foundation model provides a and its Partners have 44 grass pitches delivered thousands of new 3G artificial facilities, achieved significant in 2015 1:7 increases in participation, playing surfaces return on and delivered unparalleled in 2015 investment for each return on investment. Funding Partners
| 4 The Football Foundation Annual Review 2015 | 5 CHIEF EXECUTIVE’S FOREWORD The Foundation is Foundation- funded £1.5million cheaper to run than it We have facilities are was five years ago developed the subject to robust, 7% most advanced sports independently-verified infrastructure investment increase delivery systems 8% monitoring and in football anywhere in evaluation (M&E) participation the world. increase in multi- for at least 21 achieved last sport participation years achieved last season season
For many years, the boys and girls to make sure the funds are directed to sector of a streamlined organisation ensure that each funded facility is able cumulative effect of this nation-wide, found to resolve a problem, it must first of Horwich St Mary’s Football Club, the right places, but also to evidence utilising lean processes to develop to sustain itself. Local outcome delivery strategic and coordinated approach to be accepted that the problem exists. in Bolton, were forced to change in that required outcomes are being and deliver facilities, and monitor and targets are set for each site for football investment is significant participation After years of lobbying by the Football rusted, leaking shipping containers. Their delivered year-on-year. measure impact of investment.” and multi-sport participation, coaching increases in football and other sports. Foundation, it is heartening to see that matches – when not cancelled due to and other qualification outcomes. there is now a universal acceptance that Over the past 15 years, the Foundation With its focus on ‘optimised’ end-to-end Increasing efficiency, flooding – were played on quagmires the woeful state of grassroots facilities has developed the most advanced processes, development of outstanding Through-life approach to each cutting costs of pitches that were neither conducive in this country is a fundamental barrier sports infrastructure delivery system information management tools, such as facility’s activity to the enjoyment of their sport, nor Although the Foundation is a charity, anywhere in the world. Grantshot®, Upshot® and PitchFinder® to growth and talent development. It will improving their skills. Foundation-funded facilities are subject it is very much run along business and the ability to make ‘agile’, evidence- take time to remedy the ills caused by Sizeable long-term increases to robust, independently-verified lines. Every employee is focussed on Earlier this year, I had the great pleasure based decisions, the Football Foundation decades of neglect and significantly more in participation monitoring and evaluation (M&E) for adding value to the delivery of our of attending the official opening of Delivery System is a first class facilities investment will be needed. at least 21 years, to ensure that agreed strategic targets through individual their fantastic new changing pavilion The Football Foundation is achieving investment capability that delivers on It is, however, critical to ensure that outcomes are being achieved, year-on- and team plans and a dogged focus and pristine grass pitches by Football long-term increases in both football behalf of its three principle funding this funding is effectively and efficiently year. Facilities that are not achieving on continuous improvement. This, and Foundation Ambassador, Gary Neville. and multi-sport participation at sites it partners – and other funders who delivered to where it is most needed expected levels are identified quickly the development of outstanding grant The excitement on the faces of the has invested in. prefer to employ the system rather than and where it will achieve the greatest via Upshot®, the Foundation’s M&E management support tools, has enabled youngsters and the deep sense of establish their own delivery capability. impact, and that none of it is wasted. In summary, our system ensures that reporting system. Tailored solutions are the Foundation to reduce overhead achievement among the hardworking The Premier League, The FA and expected outcomes are delivered for A clear strategy, with developed to remedy issues and bring costs incrementally year-on-year. Today, volunteers who had dedicated years to the Government deserve credit for the investment made, especially in measurable targets failing projects back on track; however, the Foundation is circa £1.5 million achieving this outcome were palpable. It their vision in creating the Football participation growth. Last season for the good work is done up front to cheaper to run in real terms than it was was a very special occasion. These new Clear strategic objectives and Foundation to achieve this. example (2014-15), the Foundation identify and manage risks and provide five years ago and we have reduced our facilities will enable the club to grow the measurable targets are the starting achieved an average increase of 7% projects with the best chance of success. staffing levels from more than 80 to 51. I will end by echoing the Chairman in number of players using the site each point of everything that the Foundation in football participation across all There are very few ‘failures’; last year for thanking the Premier League, The FA, week from 400 to 500. does. Requirements are set by the Our technological innovations help with Foundation-funded facilities, compared example only 1% of projects required the Government, Sport England and all Foundation, Funding Partners and the this efficiency. Grantshot® for example However, this is not the end of the story to the previous year. We also achieved secondary intervention. our supporters and partners. We would Board of Trustees, the achievement enables every applicant to check the – not even the beginning. As highlighted an average increase in general sports not be able to achieve what we achieve of which is monitored and measured Even if facilities are achieving required progress of their application via an by the Chairman in his introduction, it participation (e.g. cricket, rugby, netball, without you. I do hope you enjoy reading via national Strategic Performance targets, the Foundation’s M&E system online banking-style system, 24-hours is critical that every pound invested by etc.) of 8% at those same sites. this Annual Review of our work. Indicators and targets. will identify where even greater a day, 365 days of the year. This has our Funding Partners is spent wisely, Advanced and unique outcomes could be achieved and provide reduced enquiry telephone calls into the where it is most needed and where Each sports facility has a detailed delivery systems assistance to squeeze even greater Foundation by more than 80%. it will have the greatest impact. The Football Development Plan, which details performance increases. By focusing Foundation’s end-to-end, through-life A recent independent case study how participation will grow; a full usage Transforming the future Paul Thorogood on and ‘sweating’ each individual asset, approach ensures value for money identified the Football Foundation as plan, which outlines who will use the landscape of grassroots sport Chief Executive we ensure that we get the very most solutions to achieve that aim. Not only “a unique example in the UK sports facility; and a robust business plan to from the overall investment made. The Before an effective solution can be
| 6 The Football Foundation Annual Review 2015 | 7 THE FOOTBALL FOUNDATION’S FUNDING PARTNERS
The Football Foundation is a unique • Focus on deprived communities (at The Foundation’s unique funding partnership that sees the Premier least 40% of 2013-16 investment to be model has a substantial multiplying League, The FA and the Government invested into the 20% most deprived effect on the investment made into (the Funding Partners) working together areas of the country). grassroots facilities. to improve grassroots facilities to The overriding aim of the Football Over the past 15 years, the Foundation’s encourage more people to play football Foundation is to provide value for Funding Partners have provided direct and other sports at the grassroots level, money for the investment made by each funding of £546m, which has been used purely for the love of doing so. Funding Partner. to secure an additional £779m Although the Foundation is a charity, it is in partnership funding. It has developed a first class delivery very much run along business lines. It has system to direct funding to where it Therefore, this unique funding model three strategic delivery outcomes, which is most needed and where it will have has provided the Foundation’s Funding are set by our Funding Partners: the greatest impact, as efficiently and Partners with an unrivalled return • Increase participation levels in football as effectively as possible. Critically, the on their investment, multiplying and other sports. Foundation is able to provide robust their funding many times over, while evidence that it has delivered the required ensuring maximum return from • Create strong links between funded outcomes, which has been the hallmark of every penny spent. facilities and professional football clubs. its success over the past 15 years.
The Premier League’s Improving the standard of partnership with the Football grassroots football facilities up and Foundation has been very successful down the country is one of The FA’s over the last 15 years, and the last 12 Through our partnership with the Football key objectives and through our work with The Government’s partnership with the months have been no different. Foundation, we’ve created hundreds of new and the Football Foundation we are transforming Premier League and The FA through the Football Our financial support has enabled the Foundation improved grassroots sport facilities right across the grassroots football sites across the country. Foundation continues to make a real difference in to continue to fund state-of-the-art facilities which are country. Whether it’s better pitches, warmer showers or Since joining as a Trustee this year, I have been impressed encouraging participation in sport across the country. Every hubs of their local areas – used by professional clubs for accessible changing rooms, at each of these sites people’s with how the Foundation is able to squeeze the very most penny we invest through the Foundation goes directly into community coaching sessions, schools for PE lessons, experience of sport has been significantly improved. We’ve out of the funding it is provided and evidence the impact of state-of-the-art facilities that help our grassroots to flourish and amateur teams for league matches. seen people enjoying a range of sports, not just football, its investment. Fundamentally, if we have a strong grassroots and brings people in the wider community together The Premier League and our clubs are committed helping to make it a regular part of their lives. game, the performance of England’s elite teams, and through sport. to supporting community football and we look Jennie Price, everything in between, will be stronger as a result, Tracey Crouch MP, forward to working closely with the Foundation Chief Executive, and the Foundation is helping us achieve that. Minister for Sport for many years to come. Sport England Martin Glenn, Richard Scudamore, Chief Executive Officer, Executive Chairman, The FA Premier League
| 8 The Football Foundation Annual Review 2015 | 9 THE FOOTBALL FOUNDATION PROGRAMMES DELIVERED BY DELIVERY SYSTEM THE FOOTBALL FOUNDATION
The Football It is important that every Foundation-funded facility is sustainable, so that it does All applications Foundation’s not require local authority or any other subsidy throughout its usable life. for Foundation internal While the initial capital investment into local facilities – especially the very funding are Performance latest artificial playing surfaces – is often significant, this is dwarfed by assessed and risks Management System the through-life running costs. The Foundation has developed an identified, meaning tracks all applications effective sustainability ‘tool kit’ that enables its Grant Managers most Foundation-funded that have been submitted to assess applications against essential sustainability factors, facilities deliver expected to the Foundation including ensuring that there is an effective business plan outcomes and more. The Grow the Game for funding through to drive sufficient revenue to maintain the facility Foundation does not simply the assessment, approval, independently, while supporting key users and assess an application against construction and completion delivering expected outcomes. its ‘potential’ ability to deliver value Spaces for Sports phases. It provides accurate for money outcomes, approve information on how the Foundation the grant and then rely on applicants to is functioning and performing. Again, deliver the outcomes. The System this helps the Foundation Executive tainabil has effective ongoing monitoring and . Sus ity fo to manage its workload capacity as 1 cus evaluation that analyses the performance PREMIER LEAGUE & THE FA FACILITIES FUND the System very quickly identifies of each funded facility to ensure 2. projects that are delayed, so e m T outcomes are being delivered, The Premier League & The FA Facilities Fund is a £102m commitment to improve the country’s local sports facilities and increase c e h n st r participation by improving infrastructure, such as building or refurbishing facilities like third generation (3G) artificial grass pitches that timely remedial action a y o year-on-year throughout the life u m S can be taken to get them r t g of the facility. The System (AGP) and changing rooms. With money for the Fund provided by the Premier League, The FA and the Government through Sport o n h f - r e l is able to identify quickly England, the Football Foundation is targeting this investment into areas of most need and where it will have the greatest impact. back on track early so that i e m f e P e By adopting ‘lean’ principles and ‘lean time is not wasted having where facilities might be . g a to fix problems that 6 a thinking’, the Football Foundation has p under performing, so n p a developed a first class facilities investment r that intervention action become ‘chronic’. o MAYOR OF LONDON: SPORTS FACILITIES FUND
M capability on behalf of its Funding Partners – and a
c can be taken.
other funders who employ the system rather than h Central to the Mayor’s commitment to deliver a sporting legacy from the 2012 Olympic and Paralympic Games, the Mayor of establish their own delivery vehicles. The Football London: Sports Facilities Fund aims to raise participation levels in sport in London. The Foundation was chosen by the Mayor 5 Foundation Delivery System is unique in to deliver the funding which has gone towards developing new affordable, high-quality facilities or refurbishing old ones and is . The Football Foundation
The Football Foundation T the UK sports sector. It has a ‘lean’, streamlined, e is an independent, responsible for 104 new multi-sport sites across the capital. c has developed state- end-to-end and through-life delivery focus, d h n impartial delivery n a of-the-art technology coupled with an accurate, effective, t o l n organisation that works l a tools, which enable it to o independently verified monitoring and i e g t d closely with its Funding y r BARCLAYS SPACES FOR SPORTS become more efficient evaluation capability, which provides a n - p e Partners and other key and effective year-on-year. fo evidence of impact. p c Im e Barclays employs the Football Foundation to deliver its landmark Barclays Spaces for Sports programme, which has developed ® u . d stakeholders, but remains Some, like Upshot – a project se 3 In d independent from them. The 204 fully sustainable community facilities in the most deprived areas across the UK. The scheme remains this country’s biggest management and monitoring ever sports CSR programme, and it is increasing participation in the 30 different sports that the sites cater for. Barclays Spaces 4 Foundation’s independent and tool that provides a high level of . Expe nced, rie robust governance and procedures, for Sports has now won ten major national and international industry awards since it was launched in 2004, underlining its information on what is happening hig h-quality and together with its focus on evidence- extraordinary impact. at funded and other sites – are sold we f ll-mo d staf based decision-making, ensures that commercially under license. Grantshot® tivate investment and delivery are not enables every applicant to take control subject to short-term decision- RESPECT of the progress of their application Supported by very ‘lean’ processes and a making and/or internal or via an online internet banking-style The FA and Foundation’s Respect barriers and Respect packs (made up of captains’ armbands, marshals’ bibs and Respect culture of continuous improvement across external interference. This system. It also provides very Signage) are available to grassroots football leagues and clubs to encourage good behaviour by players and parents alike. Funding all levels, the Foundation benefits from a high- includes the Facilities accurate, real-time visibility of for this scheme is provided by The FA via redeemable vouchers supplied by the Foundation, which has awarded 320 grants in quality, well-motivated workforce. The staff structure Assessment Panel – an the pipeline of applications the last 12 months. has reduced from 80 to 51 over five years, resulting independent Panel under development. in a real term saving of £1.5 million over that period. A of volunteers who PitchFinder® is designed to great deal of effort is focussed on succession planning, staff assess applications in provide an overview of development and staff satisfaction to ensure effectiveness at all accordance with GROW THE GAME where all the football levels. A coordinated framework of team and individual plans ensure the Foundation’s The highly popular Grow the Game scheme provides grants of up to £1,500 for the creation of new football teams and coaching facilities are situated that the efforts of all staff are linked directly to the Foundation’s strategic governance qualifications, with money provided by the Premier League and The FA. Delivered by the Foundation, the scheme is targeted to across the country. objectives, with very little waste. framework. improve access to football and coaching standards.
| 10 The Football Foundation Annual Review 2015 | 11 AREAS OF FOCUS FOR OUR FACILITIES INVESTEMENT
N IO L T IN A A K IP RY N I IC T The The D N T N P G R U Foundation grassroots R T O O H A C ensures that the football facilities F P E E G E investment provided by developed by the S G H S IN T its Funding Partners – the Foundation strengthen the I R S O A S Premier League, The FA and the links between professional clubs N A S S A S E O Government through Sport England and their local communities. The R R L R – is directed into the areas where it is Foundation’s Grant Managers work O C G C O N A needed most and where it will have the with County FAs to develop usage plans. A I T greatest impact. This approach to sports This not only assists professional clubs to M S infrastructure investment yields long-term deliver their community outreach work but E increases in sports participation, with a also helps to foster player development, with S 7% average increase in football participation the best players from the grassroots funnelled and an 8% increase in multi-sport participation through talent pathways. This approach from the recorded at sites developed by the Foundation Foundation means that the grassroots and elite last year. This is in part thanks to the Foundation’s games do not operate in isolation, allowing more team of Grant Managers who work with the people – including the best, young, home-grown County FAs and clubs to develop a five-year players – to benefit from professional clubs operating Football Development Plan for each facility. at grassroots facilities.
By investing 40% of all of its grants into The cost of running a facility for the duration the 20% most deprived areas of the country, of its life is considerably more than the original the Foundation is increasing participation and, investment made towards its construction. This as a by-product, helping to regenerate is why the Foundation makes sure that each and
T communities. Evidence shows that deprived every facility it develops undergoes Support A communities lack sports facilities and have Days for 21 years – these are essentially annual C R the highest latent demand to play sport. They health check-ups that highlight areas for O G also have the highest levels of health improvement – and has a robust business E E Y U R T inequalities. Even where sports facilities plan, which ensures that sufficient revenue L N I do exist they are generally poor and do can be generated to sustain the facility L U T N A T I R G not help to retain people who use them throughout its life. By ensuring that every C U Y I or encourage those thinking about single facility the Foundation funds is F N N ’S E V using them to do so. For this reason self-sustainable, we reduce the risk A M H E deprived communities have that a facility will require local IN O S T T the greater potential when authority subsidy later in its F S E O T M it comes to growing life, or close altogether T E R D N A IN E participation levels. owing to unfundable S P T E G R I running costs. T N I N I V TO S LO ED T NG E A H RI L R E SU AB EA EN IN S TA SUS
| 12 The Football Foundation Annual Review 2015 | 13 INCREASING PARTICIPATION LINKING THE GRASSROOTS AND ACROSS THE COUNTRY PROFESSIONAL GAMES
The Douglas Eyre Sports Centre is a vital component in the work of Tottenham Hotspur Foundation, as it provides a hub for our Foundation How the Foundation’s unique systems and approach to Degree, Soccer School and Premier infrastructure investment achieves long-term increases in sports participation We may see another League Kicks scheme. golden generation of Grant Cornwell, Chief Why we strengthen links between professional clubs and The Foundation targets investment into areas where it is most needed and where it their local communities talented youngsters developed Executive Officer, will have the greatest impact. By applying a through-life perspective to monitoring, the here as a result of these new Tottenham Hotspur Foundation achieved a 7% average increase in football participation across facilities it We create and strengthen links between the facilities we develop and local professional facilities, because they will get Foundation has invested in during 2014/15 and an 8% increase in multi-sport participation. football clubs. This not only helps professional football clubs to support their local more people playing the game communities via the sophisticated outreach schemes they deliver, but also helps to and help to develop local talent. The local impact encourage quality talent pathway development from the grassroots. Sir Alex Ferguson CBE Our Grant Managers work with each Facilities Fund to refurbish their third The local impact 29,855,111 applicant, and County FA, to develop generation (3G) artificial grass pitch hours of sporting activity a five-year Football Development Plan (AGP) and changing rooms. As part of The Football Foundation’s Grant Last year, Sir Alex Ferguson opened at sites delivered by the (FDP) for each facility. This includes a the application, a comprehensive FDP was Managers work closely with professional Manchester Enterprise Academy’s five Foundation timetable of weekly hour-to-hour use developed in partnership with the Centre, club community schemes and County new 3G AGPs, developed with a £107,075 2,709 and targets for the creation of new nine local grassroots clubs, 27 schools FAs to develop coordinated usage plans, grant from the Premier League & The FA Play football at teams and leagues. and the Tottenham Hotspur Foundation. to support both local grassroots clubs Facilities Fund. The Football Foundation Manchester Enterprise and local professional clubs. This ensures worked with the Manchester United Academy’s facility Using Upshot® we monitor and As a result, 784 local footballers now use 7% that the facilities operate at the heart of Foundation (MUF) and Manchester FA every week increase in evaluate each site for a minimum of 21 the site weekly, including the Tottenham local communities, providing state of the to devise a timetable of diversionary football years, ensuring that each participation Hotspur Foundation, which delivers part Home art playing facilities and delivering health, activities on the new pitches, including participation and other outcome targets are achieved of its Foundation Degree programme, a education, social inclusion and other twice-weekly Premier League Kicks and to twice- throughout the life of the facility. Where Soccer School and Premier League Kicks. schemes for the benefit of all age groups Street Reds sessions. MUF also provide weekly a site is shown to be underperforming Other sports have also benefited, with and backgrounds. after school sessions to help youngsters we intervene to provide remedial action athletics meetings and cricket matches Premier achieve The FA Junior Football Leaders plans to get them back on track, so that taking place at the site throughout the A by-product of linking the grassroots Award and Level 1 Coaching certificate. League Kicks 111,561 the whole of the Foundation’s 15-year summer months. The pitch also acts as with the elite game is that talented young sessions new players in 2015 investment is maximised. an education centre for the London FA sporting prospects can be spotted early The site is used by 2,709 footballers and Professional Footballers Association and developed by the professional clubs, every week and has become home The Douglas Eyre Sports Centre in East (PFA), as well as a venue for several local helping to create talent development to grassroots clubs Wythenshawe 47 London, for example, received a £100,000 sites linked to schools and club teams to hire. pathways through which talented young Town FC, Sporting St John JFC and grant from the Premier League & The FA professional clubs 8% players can progress to the professional Benchill Celtic FC. increase in across the county game if they are good enough. multi-sport The national effect participation A similar comprehensive usage plan is partnership with 46 County FAs right The national effect provided at every single facility we develop across the country. As well as developing facilities to support The compound effect of creating £49m across the country. The cumulative effect Manchester City FC The Foundation monitors every project local grassroots clubs, by linking these hundreds of these networks each of focusing on increasing the capacity and and England star Raheem every year, for 21 years against targets set sites to professional club community year, where the elite game operates in quality at every facility means that the Sterling was scouted at 811,767 when the grant was awarded. In this way, the schemes thousands more people’s lives partnership with grassroots facilities people played regularly whole investment, nationwide, delivers a Premier League Kicks Foundation ensures that facilities achieve are transformed and improved in towns means that our investment is also helping at Foundation developed substantial participation increases in football session on a Football the targets – and often more – and then and cities nationwide each year thanks to to create talent pathways for our most facilities and an additional and other sports. Foundation facility sustains this performance throughout the the incredibly effective schemes delivered gifted home-grown sportspeople to 810,711 players took part Last year the Football Foundation worked life of the facility. by the pro-club community coaches that progress through. in one-off events up 259 FDPs and site usage plans, in operate out of these sites.
| 14 The Football Foundation Annual Review 2015 | 15 ENSURING SITES ARE FINANCIALLY TARGETING INVESTMENT INTO THE SUSTAINABLE LONG INTO THE FUTURE COUNTRY’S MOST DEPRIVED AREAS
373 Support Day 94% of projects are 40% meetings held of funding is sustainable in 2015 directed into the Boro Rovers top 20% most FC will grow deprived areas from 24 to 37 243 teams over the next business plans five years thanks to worked-up with the the new pitch The Foundation’s help most deprived last year counties also tend to have the greatest latent demand for football Our approach to ensuring sites can stand on their own two feet The Foundation does not simply award grants for facilities and hope the applicant has the means to maintain it once built. We have an Investing 40% of all grants into the top 20% most deprived in-depth set of checks and balances to ensure that sustainability is built into the development of every facility we fund. areas is regenerating communities and increasing participation The local impact Evidence shows that the most deprived communities also suffer from the most acute lack of sports facilities. They also tend to have the highest latent demand for sport. By directing 40% of our investment into the country’s 20% most deprived wards, the Foundation The through-life cost of running a sustainability based on the Foundation’s The site now plays host to five, maximises the impact of the funding we are given by targeting it where it is most needed and will have the greatest effect. facility far outweighs the original capital bespoke ‘Sustainability Matrix’ of key seven, nine and 11-a-side football and investment the Foundation makes, which indicators that we designed in partnership Staffordshire University uses the site for The local impact is why each Football Foundation-funded with Brighton University. league matches, as do local leagues – The Foundation targets funding into do not serve to retain people who did community outreach work.This means facility has a robust business plan that will Staffordshire County Minor Sunday Youth The third-generation (3G) artificial grass areas of high deprivation because they use them, nor are they good enough to that more people of all ages are feeling ensure it will drive sufficient revenue to League, Milton Youth League and North pitch (AGP) at the Stoke-on-Trent-based typically have the fewest public sports encourage those who do not already play the benefits of sport, with locals reaping maintain itself throughout its life. Staffs Junior Youth League. Dimensions Leisure Centre was unveiled facilities and greatest health inequalities sport to take it up. the rewards of multi-sport activity The Foundation also ensures the by Gordon Banks, England’s 1966 World Just under a year after Dimensions but by the same token provides huge which promotes health, education and However, a £450,000 grant from the provision of a sinking fund for artificial Cup-winning goalkeeper, in July 2014. opened, it received its first Support Day, opportunities for growth. The South Bank social inclusion. Premier League & The FA Facilities grass pitches, so that the cost of Developed with a £366,633 grant from led by the Foundation, with input from ward of Redcar, which ranks in the top Fund towards a new state-of-the- Talent pathways have also been created, resurfacing is catered for when required. the Premier League & The FA Facilities the Staffordshire FA. It received a score of 8% most deprived areas in the country, art 3G pitch, which was opened by which allow promising local youngsters Fund, the project also included the ‘Good,’ which indicates that the project is no exception. This is managed through annual Support Middlesbrough defender George to progress through Middlesbrough’s refurbishment of two smaller AGPs. is meeting expectations. Although usage Days, which involve the Foundation’s The provision for local sports facilities Friend, has seen participation rocket, Academy, while Boro Rovers FC – one at the site was rated ‘good’, our Support team of Grant Managers evaluating Thanks to the Foundation’s input into the in the area was substandard, meaning especially amongst the adult and girls of the main users of the new pitch – will Day identified potential extra usage at every facility at least once a year, for 21 site’s business plan and usage timetable, that local people were not able to sections – two demographics previously be able to increase the number of teams weekends and suggested that this could years, to monitor a site’s performance. the pitches take, on average, 80 bookings participate in sport even if they wanted underrepresented. they cater for from 24 to 37 over the be filled by youth and adult leagues. The Support Day is a ‘health check’ for every week and with 12 people typically to. Where facilities do exist in the area next five years. The facility provides a hub for the the facility; it shows how well the facility per booking, it means that approximately they are of such poor quality that they Middlesbrough FC Foundation’s is functioning and also flags areas for 960 local footballers are using the improvement. They evaluate sites’ financial site every week. The national effect Effectively-targeted infrastructure There are also wider benefits to society through the Football Foundation model The national effect investment drives participation and when by improving the inventory of the nation’s stimulate local economies through the By ensuring that every single site that we or of eventually facing closure due to Days means that sites the Foundation that investment is directed into more sports facilities, like reducing pressure creation of local jobs. fund is self-sustainable, sports facilities unfundable running costs. invests in are less vulnerable to sports deprived areas, it has very impressive on NHS budgets in the long-term, as that are developed through the Football budgets facing pressure from the impact results, particularly by increasing the people enjoy a more active and therefore The production of business plans, coupled Foundation model have a far lower risk of the wider financial landscape. number of people playing sport from healthier lifestyle. Independent research with through-life monitoring and Support or either requiring local authority subsidy, underrepresented groups. also shows that sports facilities developed
| 16 The Football Foundation Annual Review 2015 | 17 FUNDED BY BARCLAYS SPACES FOR SPORTS Spaces for Sports
In 2004 Barclays partnered with the have become community hubs. Last associated sports development plan. Football Foundation to deliver a multi- year alone these facilities hosted 82 The communication between Site million pound investment into local courses, enabling 786 people to gain a Manager and Foundation Grant Manager >80% multi-sports facilities across the country. new qualification. is regular and two-way, not just when of sites have The total investment into the Barclays something goes wrong. The achievements of the programme are achieved ‘long-term’ Spaces for Sports programme was an Catering a result of genuine partnership between Barclays provided additional funding 21 sustainability initial £67m, of which £8m came from Sustainability grants for the charity sector and business. Experts to invest in improvements that would the Foundation to help fund 26 of the worth £295,681 from the Foundation offer the sites enhance sustainability. Last year alone, largest facilities, known as ‘flagships’. towards projects 30 practical help, such as advice on how to the Football Foundation awarded 21 costing £494,019 different In the 11 years since the launch draw up new business and marketing sustainability grants worth £295,681 sports 88,000 of Barclays Spaces for Sports, the plans and establish new partnerships. towards projects worth £494,019. people use the facilities partnership has established 204 multi- every single week As a result, the sites can improve their For example, Rosemary Gardens in sports sites, with the majority of this facilities further, recruit more volunteer Islington, North London, received 204 investment being directed to some of multi-sport sites staff and increase their support to their a sustainability grant of £24,000 to the most deprived communities in the across the communities. Additionally, volunteers use enhance a site that was awarded country. The success of the scheme is country the skills and experience they develop £300,000 from the Barclays Spaces for such that it is now widely regarded as through the scheme to help improve the Sports programme in 2007. the ‘blueprint’ for how a commercial way the sites are managed. From our longstanding organisation should link with a charity The site includes a third generation (3G) 51% investment in sport – both at the to deliver corporate social responsibility Integral to the success of the artificial grass pitch, two tennis courts, elite and grassroots level – we know it programmes. The engine behind the programme are the Football changing facilities and basketball and of workforce at is an enormously effective way to revitalise programme is of course the Football Foundation’s team of Grant Managers table tennis areas. This latest grant has Barclays sites are communities and engage young people. We Foundation Delivery System. who provide guidance on sustainability. contributed towards improvements to are proud of the difference we have been able Each site has its own sustainability plan, the 3G pitch, as well as sprucing up the volunteers Every single week more than 88,000 to make to peoples’ lives over the past decade, which incorporates a business plan to site’s tennis courts and adding basketball people use the facilities, which range and of the opportunities that the facilities will offer ensure sufficient revenue to run the site, court line-markings. from tennis and basketball courts to communities in the future. Thanks to the know-how without having to rely on local authority BMX tracks, with 30 different types and commitment of the Football Foundation, our or any other subsidy, so that the facilities of sport on offer. These sites go well colleagues and local partners, the programme has can achieve the targets set out in the beyond being places to play sport; they raised the bar for grassroots sports investment. Paulette Cohen, Head of Global Community Investment In September 2015 the Football Foundation and Barclays Spaces for Sports partnership Programmes, Barclays won the ‘Best Community Involvement during a CSR Programme’ and ‘Best Sports and Leisure programme’ at the Corporate Engagement Awards, meaning that the scheme has won ten national and international awards in 11 years! 82 courses held which resulted in 786 people gaining a qualification in 2015
| 18 The Football Foundation Annual Review 2015 | 19 FUNDED BY MAYOR OF LONDON: SPORTS FACILITIES FUND 104 sites developed across London 15% of participants at Catering funded sites were 67,546 for previously participants taking inactive part in sporting Whilst the glorious 29 activity each week at memories of that fantastic different funded sites summer of 2012 live long in the sports memory, my Sports Facilities Fund is ensuring that the capital will enjoy a lasting legacy for decades to come. The Football Foundation has ensured that 37% investment has been targeted in areas where of participants are it is needed most and focused on providing from black, Asian and or enhancing facilities to get Londoners minority ethnic physically active. backgrounds The Mayor of London, Boris Johnson MP 1,647 people volunteered at Mayor of London sites on a weekly basis As part of the Mayor of London’s The Football Foundation worked with restricting participation despite high- commitment to delivering a tangible the Mayor of London’s Commissioner demand from the local community. legacy from the 2012 Olympic and for Sport, Kate Hoey MP, and the GLA An £80,000 grant from the Fund helped Paralympic Games, the Football to design a programme that would Islington Council to resurface the 11 Foundation was chosen to deliver the harness the Football Foundation’s courts, replace damaged fencing and Mayor’s Sports Facilities Fund. Delivery System to achieve the install new floodlights at the site. Former Increasing participation in sport is Mayor’s objectives. With funding from the Greater London British number one, Greg Rusedski, was absolutely crucial if we are to keep our Authority (GLA), the Foundation has This included the establishment of the guest of honour at the launch of the capital’s population fit and healthy. The 104 facilities developed 104 multi-sport facilities Strategic and Operational Performance new facility, which will provide all-year that we have developed through the Mayor’s Sports across the city through the Mayor of Indicators, against which impact could round playing opportunities for local Facilities Fund are making a massive difference to sport London’s Sports Facilities Fund. This be measured; Eligibility Criteria; and residents of all ages and abilities. There provision right across the capital. has helped to increase participation, an independent Assessment Panel. The will also be a particular emphasis on These facilities, which have been upgraded in every regenerate local communities, keep the Football Foundation then quickly set creating opportunities for those with a London borough, are catering for 29 different sports and population healthy and ensure a sporting about implementing the programme, disability to play. creating tens of thousands more affordable sporting legacy in every single London borough. reporting progress to City Hall on opportunities for Londoners, from all Greg Rusedski, said: “It is so a monthly basis. socio-economic backgrounds. In the last five years the Foundation has important to have facilities like Kate Hoey, Mayor’s directed £7m from the Fund into 104 The 11 public tennis courts in Highbury this in the local community. Commissioner for Sport multi-sport sites, increasing the number Fields, one of the largest and busiest It will help develop the next of participants that can use these open spaces in the London Borough of generation of tennis champions facilities by nearly 67,546 per week. The Islington, are a perfect example of the but much more than that, it Foundation’s monitoring and evaluation Fund’s impact. The courts had fallen into will give people the chance has identified that 15% of users of these disrepair and inefficient floodlighting to play for fun.” facilities were previously inactive. resulted in a poor playing experience,
| 20 The Football Foundation Annual Review 2015 | 21 GROW THE GAME
656 grants awarded 17,957 worth £1.85m new players recruited 6,332 coaching qualifications gained 6,504 new female footballers created
1,239 new teams established While the Foundation is predominantly A particular emphasis has been “The £1,500 grant has gone focused on providing capital investment placed this year on increasing the towards pitch hire for training to develop community sports facilities, it number of teams and players from the and matches, a new kit, is also responsible for delivering a highly following priority areas: affiliation to the Lancashire FA, 1,309 effective revenue-based scheme aimed at promotional posters to attract • The Under-15 age bracket and above. disabled helping clubs to increase their amount new players and has paid for one of teams and players. Funded by the • Girls’ and women’s sides of all ages. of our volunteers to do their FA footballers now Premier League and The FA, the Grow ” playing • Disability teams. Level 1 coaching qualifications. the Game scheme helps clubs to meet The club trains and plays at Hopwood the essential costs of starting new teams. As a result 1,239 new teams have been Hall College, which received a £917,310 created with 17,957 new footballers. It is not just the multi-million pound grant from the Foundation in 2004 to Without Grow the schemes that help to support grassroots For example, Rochdale Deaf Rhinos FC develop a new third generation (3G) Game we would still be clubs and increase participation levels. was formed in 2014 thanks to a Grow artificial grass pitch (AGP), changing kicking a ball around at the local Very small grants can also have a the Game grant. Dewan Choudhury, the rooms and natural grass pitches. park. I would encourage any disability significant impact when it comes to club’s Football Development Officer, football team to apply for funding and In their debut season, Rochdale Deaf supporting local football clubs. Grants of said: “We had a group of young help provide opportunities for people Rhinos FC won the Lancashire FA up to £1,500 are available to support the deaf players who were keen to to enjoy the beautiful game. Ability Counts Cup. However, the development of each new team. Funding play competitive football on Dewan Choudhury, club’s ambitions do not stop there. goes directly towards covering the cost a regular basis, and thanks to Football Development Dewan said: “We plan to develop of football kits, FA coaching courses, first Grow the Game funding we have Officer, Rochdale Deaf an Under-21 team and also aid kits, league entry and referees’ fees. been able to turn this vision Rhinos FC start junior disability football into a reality. sessions next season.”
| 22 The Football Foundation Annual Review 2015 | 23 A BIG THANK YOU TO OUR AMBASSADORS
Nigel Adkins, Peter Beardsley MBE, James Beattie, Georgie Bingham, Dion Dublin, Graeme Le Saux, Manager, Sheffield United FC. former England striker and football manager and former England talkSPORT’s Weekend Sport Breakfast former England, Manchester United FC former England, Blackburn Rovers FC current Newcastle United FC and Southampton FC striker. presenter and sports correspondent for and Coventry City FC striker. and Chelsea FC defender. Development Manager. ITV’s Good Morning Britain.
Lawrie McMenemy MBE, Hayley McQueen, Gary Neville, Chris Powell, John Scales, Ben Shephard, FA Cup winning Southampton Anchor, Sky Sports News HQ. former England and Manchester United football manager and former England, former England, Wimbledon FC and ITV’s Good Morning Britain and Sky FC Manager. FC defender, now Valencia CF and Charlton Athletic FC and West Ham Liverpool FC defender. Sports’ Goals on Sunday presenter. England Men’s Seniors coach. United FC defender.
Gareth Southgate, Graham Taylor OBE, Dan Walker, Duncan Watmore, Faye White MBE, former England and Aston Villa FC former England, Aston Villa FC and Football Focus and BBC Radio Striker, England Under-21s former England Women’s Seniors Captain defender, Manager of England Under-21s. Watford FC Manager. 5 Live presenter. and Sunderland AFC. and Arsenal FC defender.
| 24 The Football Foundation Annual Review 2015 | 25 FINANCIAL SUMMARY FOR THE YEAR ENDED 31 MAY 2015
TRUSTEES’ STATEMENT RESPECTIVE The summarised financial information is not the full Annual RESPONSIBILITIES Report and Financial Statements but a summary of information OF THE TRUSTEES derived from the group’s and parent charitable company’s AND THE AUDITORS statement of financial activities for the year ended 31 May 2015 and the group’s balance sheet as at 31 May 2015. The The Trustees are responsible for preparing the Football summarised financial information does not contain additional Foundation Annual Review 2015, in accordance with applicable information derived from the Annual Report. United Kingdom law and the Statement of Recommended Practice: Accounting and Reporting by Charities (revised 2005), The full Annual Report and Financial Statements, from which includes information extracted from the full annual which the summarised financial information is derived, were financial statements of the Football Foundation for the year approved by the Trustees on 21 September 2015 and copies ended 31 May 2015. have been filed with the Charity Commission and with the Registrar of Companies. Our responsibility is to report to you our opinion on the consistency of the summary financial information, included The Independent Auditors have issued an unmodified within the Football Foundation Annual Review 2015, with the report on the full financial statements. The statement in full annual financial statements for the year ended 31 May 2015. the independent auditors’ report, under section 496 of the Companies Act 2006, was unqualified. The full independent This statement, including the opinion, has been prepared for auditors’ report contained no statement under sections 498(2) and only for the charitable company’s members as a body and (a) and (b) or 498(3) of the Companies Act 2006. for no other purpose. We do not, in giving this opinion, accept or assume responsibility for any other purpose or to any On behalf of the Board of Trustees other person to whom this statement is shown or into whose hands it may come save where expressly agreed by our prior consent in writing. SUMMARY BALANCE SHEET AS AT 31 MAY 2015 Gary Hoffman Group Charity Chairman BASIS OF OPINION 2015 2014 2015 2014 23 November 2015 Our examination involved agreeing the balances disclosed £’000 £’000 £’000 £’000 in the summary financial information to full annual financial Total Assets 58,187 55,682 58,568 56,283 INDEPENDENT AUDITORS’ statements. Our audit report on the charitable company’s full Total Liabilities (44,701) (41,436) (44,530) (41,310) annual financial statements describes the basis of our opinion Net Assets 13,486 14,246 14,038 14,973 STATEMENT TO THE on those financial statements. Total Funds 13,486 14,246 14,038 14,973 MEMBERS OF THE FOOTBALL FOUNDATION OPINION We have examined the supplementary summary financial SUMMARY STATEMENT OF FINANCIAL ACTIVITIES FOR THE information included within the Football Foundation Annual In our opinion the supplementary financial information is YEAR ENDED 31 MAY 2015 Review 2015 for the year ended 31 May 2015, which comprises consistent with the full annual financial statements of the Restricted Unrestricted Total Total the summary group and parent charitable company balance Football Foundation for the year ended 31 May 2015. funds funds funds funds sheet as at 31 May 2015 and the summary consolidated We have not considered the effects of any events between the 2015 2015 2015 2014 statement of financial activities for the year then ended. date on which we signed our report on the full annual financial £’000 £’000 £’000 £’000 statements (5 October 2015) and the date of this statement. Total Incoming Resources 886 31,803 32,689 31,398 Total Resources Expended (886) (32,602) (33,488) (29,931) PricewaterhouseCoopers LLP Realised and Unrealised Losses - 39 39 68 Chartered Accountants and Statutory Auditors London Net Movement in Funds - (760) (760) 1,535 Fund Balances Brought Forward - 14,246 14,246 12,711 23 November 2015 Fund Balances Carried Forward - 13,486 13,486 14,246
| 26 The Football Foundation Annual Review 2015 | 27