JUNE 2002 Time flies, and Before You Know It You Have to What’S Next? We Intend to Keep It Going
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10 years? So, What have you done for me lately? FREE I have been told that after a business gets past the have the passion to drive our clients businesses Industry 3rd year or so, it’s "made it" and you are somehow and the desire as a team to do things right. We Soundtrack over the hump. I don’t know why, but I have never care about and tend to our relationships -- with INSIDE felt secure enough to feel that way. Every day I clients, with licensors, with agents -- across the know we have to prove ourselves again and again board. Our job as a company is to grow our to our clients. Even in success, I realize that the clients’ businesses, that is a given – but our task as question will come… "What’s next?" industry citizens is to help companies do the right thing so that the industry grows, both at the For the past 10 years we have spent most bottom line and professionally. days trying to get things done for clients, always cognizant of delivering the "what’s next." You kind For 10 years we have taken these tasks to heart of string days along, not thinking about the issues and tried our best – and all of a sudden, we are of truly building your own business. I know this is here – 5 people, 2 offices, a group of successful a flaw, and I have advisors that tell me – no, yell clients and more than a few licensors that at me – over this issue. Yet, when you are busy respect our efforts. dealing with the issues that arise almost daily, the VOLUME 9 • JUNE 2002 time flies, and before you know it you have to What’s next? We intend to keep it going. plan a 10th anniversary something. Wow. Thank you for your confidence, Over the years, our constants have been that we now and in the future. Carebears American Greetings is returning a huggable, this fall. MODERN PUBLISHING is fast-tracking loveable classic property to the mainstream coloring and activity books to retail. All of Modern’s marketplace. The Care Bears are back, and The book formats will be available at all mass-market Joester/Loria Group has signed up an "A" list of outlets this summer. licensees with products launching in the latter part of 2002, and rolling out all categories Coming in 2003, Care Bears fans can during the 1st quarter of 2003. collect all their favorite Care Bear characters as mini-bobble heads from COMIC IMAGES. We are pleased that several of our clients Look for classics such as Goodnight Bear are included in the new Care Bears program. and Grumpy Bear, and proudly display AD SUTTON and SONS is licensed for your personal favorite with this new backpacks and bags. The company has pre-sold collectible line. several customers and will have backpacks and bags featuring the loveable characters on shelf Client Spotlight - Polyconcept USA The celebration of a milestone anniversary, whether 30 SKU’s now encompassing electronic craft and in professional or personal life, should serve as a activity items, electronics, springboard. These are markers that should toys and computer accessories. encourage us to reflect back and acknowledge the people and organizations that have helped us to Another major breakthrough came at the 1998 achieve the status currently enjoyed. At Building Q, Licensing Show, when the M&M Mars licensing we can honestly say, that our client Polyconcept department visited the Building Q booth to see USA has been an important factor in helping what our clients were working on at the time. Building Q to reach its 10th anniversary in 2002. They came across one of the Polyconcept items on display, and immediately said they wanted to When we began our relationship with meet with the team. In subsequent meetings, the Polyconcept in 1995, we were looking at single Polyconcept design and development teams item opportunities. We secured deals for dazzled the M&M Mars staff, paving the way for novelty items such as a Betty Boop a deal to be consummated. What started with just telephone, Volkswagen Beetle telephones, three items introduced at CES 1999 is now up to and a few other "single item deals." A more than 20 SKU’s covering multiple electronic major breakthrough for both companies categories. came in 1997 when we met with Binney and Smith regarding the "Woody and his team at Building Q have an Crayola Brand. excellent understanding of our industry," notes Rich Rahmlow VP of Licensing and Product Our combined thinking was Development at Polyconcept. "That, combined that a line of kids-orientated with their knowledge of marketing and the Crayola electronics featuring the vibrant intricacies of licensing, has made this a great Trace Projector colors of Crayola would work in the retail partnership for the last seven years." We are environment. Polyconcept wanted to happy to be affiliated with Building Q and broaden its distribution and find a program we look forward to more success in the future." could sell into Toys R Us and other mass merchandisers. Other programs currently in place for Polyconcept USA includes: Coca-Cola, Coleman, Ducks The line started out small, featuring items such as Unlimited, Lava, Nintendo, NFL, Nostalgic Barbie, a musical keyboard, a guitar and clock. The initial and Philco. success of the line paved the way to TM the 2002 Crayola line, which includes Building Q TM Licensing / Marketing AUTOBIOGRAPHY IN FIVE SHORT CHAPTERS NEWS & NOTES by Portia Nelson LICENSING SHOW 2002 – For the 7th consecutive year, Building Q continues the I tradition by being one of the few I walk, down the street. marketing consulting firms to have a booth There is a deep hole in the sidewalk. at the Licensing Show. Come see us this year at Booth #3441, where we will have I fall in our clients’ products on display. Highlights I am lost.... I am helpless include the debut of Happy Dog Toys’ Sponge Bob Aquarium, Disney Flying Toys It isn’t my fault. from Fusion Toys, and Philco Electronics It takes forever to find a way out. from Polyconcept USA. 2002 FUN RUN – Get up II early on Thursday, June 13 and I walk down the same street. join us for the 3rd Annual Building Q Licensing Show Fun There is a deep hole in the sidewalk. Run through New York’s famed I pretend I don’t see it. Central Park. Call us for all the details, or stop by the booth. I fall in again. I can’t believe I am in the same place. NEW BUSINESS – These but, it isn’t my fault. manufacturers joined the growing list of Building Q clients during the 1st quarter It still takes a long time to get out. of 2002. • BIODOMES HEADWEAR – Manufacturer III of hats and headwear of all types and styles. This small company is looking I walk down the same street to grow through the acquisition of There is a deep hole in the sidewalk. licensed properties. I see it is there. • CADACO INC. – The family owned, I still fall in...it’s a habit. Chicago based game company comes on board, looks to add licenses to my eyes are open. their wide array of products including I know where I am. board games, puzzles, chalk and chalk activities, and magic kits and activity sets. It is my fault. I get out immediately. UPCOMING TRADE SHOWS - • ALL CANDY EXPO @ Chicago, June 4-6 IV • LICENSING SHOW @ New York, June 11-13 I walk down the same street. • COMIC-CON @ San Diego, August 1-4 • INTERNATIONAL GIFT FAIR @ There is a deep hole in the sidewalk. New York, August 10 – 15 I walk around it. • MAGIC @ Las Vegas, August 26-29 • SHOPA @ Atlanta, November 12-14 V I walk down another street. INSTRUCTIONS TO MAKE YOUR CD: 1 • Log on to your favorite website where you download music 2 • Look up each song, and burn them onto your CD. BUILDING Q’S GREATEST HITS • Cut and fold our really cool cover design and insert it in your jewel case. • Enjoy hours of listening pleasure in your office, home or car. TM 1992-2002 • We always want to know what you think. Email us on your suggestions for our 20th anniversary edition. As we celebrate our 10th Anniversary, we thought it would be fun to share with you the songs that 3 inspire the dealmaker in all of us. Cut on dotted line ARTIST SONG Lawyers, Guns & Money SONG ARTIST COMMENTS New York, New York I Love LA T Theme Song - The Peanuts Linus and Lucy Soul Who Will Save Your 1999 Life Has Been Good to Me So Far T With Or Without You Money For Nothing Money If I Had A Million Dollars Wo Satisfaction (I can’t get no) Satisfaction Rock and Roll All Night The Middle ake the Money And Run “Eh-Oh” eletubbies Say Warren Zevon Lawyers, Guns & Money You uld I Lie To "The Building Q Theme Song…No, the part about the waitress." TM The Eurithmics Would I Lie To You "Hey, it's gonna be huge, and if you get in early…" 1992 - 2002 VOLUME 1 HITS - GREATEST Bare Naked Ladies If I Had A Million Dollars W F Randy NewmanSteve Miller Band “Hey… It's the attitude, the capital of merchandising.” know you are in trouble when they ask for it all “You Vince GiraldiJewel “Sparky didn't invent licensing…he was just Prince "Haunting, but true." WalshJoe WWRagdoll/BBC "In honor of all those hot millennium licenses." "You U2 gotta dig this, "You technopop for all ages." or "Rumors are that this was written by Mark Freedman Dire StraitsPink FloydBare Naked Ladies "Jim Davis has his own jet airplane" "…then I could cover the license and tooling." The Eurithmics "Sometime you CAN live without a licensee, right Bono?" “Its how we keep score.” "Hey, it's gonna be huge, and if you get in early…" "…then I could cover the license and tooling." Rolling StonesKiss “Has its own meaning to every licensee/licensor, WorldJimmy Eats “Could have been written by us.