CITY OF VINELAND, NJ
RESOLUTION NO. 2021-______48
RESOLUTION ADOPTING AN AFFIRMATIVE MARKETING PLAN.
WHEREAS, the City Council of the City of Vineland, County of Cumberland, State of New Jersey, has reviewed and approved the Limited Amendment to the City’s Third Round Housing Plan Element and Fair Share Plan; and
WHEREAS, the Plan contains, as required, an Affirmative Fair Share Housing Marketing Plan; and
WHEREAS, the City has reviewed the Affirmative Fair Share Housing Marketing Plan and finds it to be acceptable and in accordance with statutory and regulatory requirements.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Vineland adopts the Affirmative Fair Share Housing Marketing Plan, which is part of the Limited Amendment to the City’s Third Round Housing Plan Element and Fair Share Plan adopted November 12, 2020, a true copy of which is on file with the Municipal Clerk and can be reviewed during normal business hours; and
BE IT FURTHER RESOLVED that the City authorizes and directs the Mayor and Municipal Clerk to execute any and all necessary documents in order to implement the intent of this Resolution.
Adopted:
President of Council
ATTEST:
KEITH PETROSKY, RMC, MUNICIPAL CLERK AIFIRMATIVE FAIR HOUSING MARKETING PLAN For Affordable Housing in (REGION 6)
I. APPLICANT AND PROJECT INFORMATION (Complete Sectiotr I itrdividually for all developme.ts or progra.ms within the muicipality.)
la- Administrative Agent Name, Address, Phone Number lb. Development or Program Name, Address
lc. ld. Price or Redal R ngc le. State and Federal Fuldilg Numb€r of Affordable Units Sources (ifany) Fro!i Nnmb€r ofRedrl Utrits: To Number of For-Sale Units; tf. lg. Approximate Startitrg Dstes tr Age Restricted AdvertisiDg: Occupaocyi tr Nod-Age Resticted lh. Couaty li. Census Trad(s): Atlantic, Cape May, Cumberland Salem lj. MamgioE/Sales Agent's Name, Address, Phone Number
lk ApplicatioD Fees (ifany):
(sectioos II tbrough IV should be coasisteqt for all afordable housiag developmeots atrd programs withir the mudcipality. Sections that differ must be described in ffe approved contract betweeo the ounicipality and rhe adminishative agetrt and io the approved Operari4 Manual.)
II. RANDOM SELECTION
2. Descn:be the Etrdom selectio[ prccess that will be used once applications sre received-
The AdmiEistrative Agetrt will assign ra[dom ouEbers to each applicad Smugh a computerized raadom number geoerator.
After the list of applicstioos submitted duriag tte initial lottery period is exhausted lhe priority ofF€limin8ry applications is established by the date the household submitted theit preliEiflary applicatioo (Ilrerest Date).
Io adrlitioa to tte ran COAH, July, 2OO8 I III. MARKETING :a- Direction ofMarteting Activity: (indicate &trich group(s) in the housiag region are least likely to apply for the housiag withor* specia.l outreach efforts because of its location ald other factors) E White (noa-Hispanic X Bhck (ma-Hispanic) X mrp-i" E A-"ri"- Iodi* or Alaskan Nalive E Asian or Pacific Islaoder E Other goop, 3b. EOUSING RESOURCE CEMER (www.nihousine.eov) A tee, onliae listing of affordable housing x 3c. Commercial Media Check all that DInATION & FREQUENCY NAMf,s oTFJGIONAL or OUTREACE Nf,wsP CrRcur-ATIoN ARrA TARGET S ENTIRE COA.H REGION 6 x Philadelphia Inquirer TARGETS PARTTAL COAII R.EGION 6 N Atlantic, Capc May, Cumbcrlaod AdaDtic City ! PEss of Oclan x South Jeney Times Cumberland, Sa.lem ! Daily Joumal Cumberland Weekl N er Adantic Comty Record Atlantic ! BeacbcoEber News Atla.ntic Curredt ofAbsecotr aod Galloway D Atlantic Currctrt ofDowtr Bea.h Atla.otic tr Curclt ofEgg Harbor To${ship Atlatrtic Laodhg and Current ofMays Atlatrtic tr Hamilton Nor6fi eld, Lilwood Cunent of Adantic ! and SoEers Poiot tr Egg Harbor News Adantic HamrEoDtotr Gazette Atlantic tr Hammontotr News Atlantic tr Mainland Joumal Atla.ntic Record Joumal Adantic Atlantic City Weekly Adantic, Cape May, Cumberland tr Cap€ May CoEtY Herald Cape May tr Cape May Gazette Cape May COAH, July, 2OO8 7 tr Cape May Star & Wave Cape May tr Gazette of Upper Tow$hip Cape May f] Ocean City Gazette Cape May Wildwood L€ader Cape May n Cumberland Remilder Cumberland CRCL,I-ATIoN ARIA AND/oR DURATToN & FR.EeUENCY NaMEs or REGToNAL Tv R^crat /ETm{c IDEn'rmcATloN OF OUTf,EACIT STATToN(s) oT RTADERS/AUDENCE TARGETS ENTIRE COAII R.EGION 6 3 KYW-TV ! Cbs Broadcasthg Inc. 6 WPVI-TV tr American Broadcsstitlg Coapanies, hc (Waft Disoey) 23 WNJS New Jersey Public Broadcastiog Authority 6l WPPX tr Paxson CooaunicatiotrS Licanse Compaay, Llc TARGETS PARTL{L COAH REGION 6 8 W?SJ.LP Eogle Broadcastitrg Adantic 52 WNJT tr New Jersey Public Bro.dcasting Authority Atlantic 40 WMGM-TV n Access I Ner* Jersey Liccnse Company Atlartic, Cape May Cumberla.ud 62 WWSr ! Hispaoic Brcadcasters of Philadelphia, LIc Atlartic, Cape May, Cur0berland l0 wcAU tr NBC TeleBlmdo Licens€ Co. (Geoeral Electric) Atlatrtic, Cumberla[4 Salem l2 wlrrY-Tv ! Whw,Iac. Atlatltic, Cumberla!4 Salem 17 WPHL.TV tr Tribue Company Atlantic, Cumb€rland, Sdem 29 WD(F-TV tr Fox Televisiotr Statioos, Inc. (News Corp.) Atlaatic, Cumberland, Salem 35 WYBE ! Indepedeace Public Media Of Philadelphiq Inc. Atlaolic, Cudberlar4 Salem 48 WGTW-TV n TriDity Boadcasthg Net{ort Adantic, CumberlaDd Salem 57 WPSG ! Cbs Broadcasting Inc. Atlartic, Cuhberland, Salem 65 WIJVP-TV tr Udvisioo Communications. Inc. Adantiq Cumberland, Salem 64 WDPB tr Whyy, Inc. Cape May GOAH, July, 2OO8 3 2 WMAR.TV tr Scripps Howard Broadcasting Company Cumberlard, Salem 13 wJz-Tv ! Cbs Brcadcasthg Inc. Cumberlan4 Salem 43 WPMT tr Tribune Compaly Salem DURATIoN & FR.IQI,ENCY OF OUTRXACH NAMES or CABLE PRo!DER(S) BRoADcASTAREA TARGETS PARTIAL COAI{ REGION 6 Comcast ofAvaloD, South Jersey, All Atlantic" Cape May, tr Wildwood Cumberland and Salem Counties BRoADcAsr ARIA AND/oR DT,RATION & FREQUENCY NAMES oF REGIoNAL RIDIo RAcBr-/ETrtr{c IDENTFTATIoN OF OI'TR.EACH SrarroN(s) oF READERS/ALDTENCE TARGETS E]IIIRE CO.Afl RXGION 6 AM Christian tr WFIL 560 tr wlP 610 tr WNTP 990 tr wwJz 640 FM tr WIPG.FM 96.9 ! wIxM 97.3 WMGM 103.7 ! wsJo 104.9 wzxl 100.7 TARGET S PARTIAL CO.AII R"EGION 6 ,{V Christian WIBG IO2O tr wKxw 1450 tr WMID 1340 ! woND 1400 ! wrKU 1490 ! wtrRD 900 tr WGYM 1580 KYW 1060 COAH, July, 2OO8 4 tr WNJC 1360 tr w?IrT l2l0 ! wwDB 860 tr wNwR 1540 ! WPEN 950 wcMc 1230 n wM\ts 1440 ! WTMR 8OO WDEL I150 ! WIAI l5l0 Hispanics D \INIIZ 12'10 wsNJ 1240 Chdstian tr wvcH 740 ! wPwA 1590 FM WLFR 91.7 Atlantic tr WTKU-FM 98.3 Atlartic tr WAJM 88.9 tr WJSE 102.7 Atlantic. CaDe Mav tr wKoE 106.3 Adantic, Cape May ! wT-rll96. r Adantic, Cape ! wzBz 99.3 Atlantic D WAYV 95.1 Atlatrtic, C@e May, CumE@L tr WPUR 107.3 Atlantic, Capc May, Cumberl4ql ! WRTQ 91.3 Atlantic. Cape May, Cumberland ! wxGN 90.5 Cumberland tr wxxY-FM 88-7 Atlantic, Cape May, Cumberlaod tr WNJN.FM 89.7 Adantic, Salem tr wArv 102.3 c tr WBZC 88.9 Cape May tr wczT 98.7 CaDe May COAH, July, 2OO8 5 tr WGBZ 105.5 WILW 94.3 tr wwcJ 89.r D WRDX 94.7 Salem tr wwT 92.1 Cumber Salem tr WRTI90.l Salem tr WBEB lot.r Cum Salem WBEN.FM 95.7 Salem tr WDAS-FM 105.3 Cumberland, Salem ! WIOQ 102.1 Cumberland, Salem tr WJBR-FM 99.5 Cumberlan4 Salem tr WJJZ 106.1 Cumberlan4 Salem f] WJKS r0l.? Cumberlatr4 Salertr Cunbedrn4 SaleE tr l!'I(DN I 06.9 (Christian) C WMGK 102.9 Cumberland, Salem ! WMMR 93.3 Cunberlan4 Salem WNJB-FM 89.3 Cumberlaod, Salem tr woGL 98.1 Cumberlan4 Salem tr WPHI-FM 100.3 Cumberland Salem ! WRDW-FM 96.5 Cumberlan4 Salem wsTw 93.7 Cuoberland, Saleo tr wusl- 98.9 Cumberlan4 Salem tr wxTU 92.5 Cumberlaad- Sa.lem tr wYsP 94.1 Cumberland, Salegl tr wltYY-FM 90.9 Salem 3i. O6er Public.ations (zuch as neighborhood newspapen, religious publicatioos, and orgadzational neusletteE) (Check aI that applies) RACIAy'ETItr\IC OT DI,IRATIoN & FREQUT,NCY OF NAME oF IDEMTICATION Ol,"rREAcn PUBLICATIONS OLIREACH ARIA R.EADERgAt'DrtNcE TARGETS ENTIRE COAH REGION 5 Weekl COAHr July, 2OO8 6 x Al Dia Philadelphia Area Spanish-Larguage Nuesn-a Comrnunidad CenraVSouth Jersey Spanish-Language TARGETS PARTIAL COAH REGION 6 Weekly Jewish Times ofthe tr Soulh Jersey Shore South Shore area Jewish commuoity Ulaaidan Weekly Ne\rr Jersey Uloaidan coDmunity 3e. Employer Outreach (names of employers throughout lhe housitrg region that catr be contacted to post advertisements ard distibute flyers available affordat'le Check all that DtrRATroN & FRf,eLENcY oF OIr'TRxAcH NaME or El,fl,olrn/CoMrAt\a LocATloN Atlantic County 2500 Etrglish Crcek Ave, Egg tr Atlanticare Healrh System Harbor Twp, NJ Shore Memorial Hospital 700 Shorc R4 Somers Point, NJ 2542 FiIe R4 Egg Hatbor tr Atlantic City Electric Towtrship, NJ tr various locations tr walmart various localioDs tr Shoprite various locations 600 S white Horse Pile, tr Kessler Memorial Hospital Hahftotrton, NJ I Sou& Jersey Plz, HaEmooton, tr South JeNey Industries loc. NJ 60 N Mairc Ave, Arlantic CitY, Flagship Reso NJ Bacharach Institute for 6l West JimDie keds Road tr Rehabilitatiotr Pomo!4 NJ tr lnwes Home Improvement various locdions [tr1 Home Depot various locations tr Coma! lnc. I Comar Pl, Buen4 NJ 401 S New York Rd Galloway, tr Mariot Seaview Resons NJ 100 Otd Port Republic R4 OIe HanseD & Sons Galloway, NJ ! Acme Markets various locations I 8 N New Jeney Ave, Adantic tr Adantic City Linen City, NJ 1000 w washhgrotr Ave, ! The Prcss ofAtlaDtic City PleasaDtville, NJ c 2 Smne Harbor Blvd, Cape May tr Re Medical Center Court House NJ 08210 COAH, July! 2OO8 7 Cold Spring Rush Fish and Supply Co 906 Schellenger St Cape May, NJ L] Acme Markets various locatioos tr various locations Cape Counseling Servic€s 687 Route 9, Cape May, NJ Shores at Wesley Manor 220 I Bay Ave, Ocea.n City, NJ ! Shop fule various localioos tr Verizon various localions Holy Redeemer visititrg Nurse 672? Delilah Rd # F, Egg llarbor tr Associatioo TwD, NJ Cumberland County x Inspira Health Network 333 B NJ x Durand Glass ManufacqlggQq- 901 S. Wade Blvd, Millville, NJ x ShopRite 2130 N 2nd s! M NJ x Wal-mart various locatioN x F&S Produce 500 W Elrner R4 Vinelan4 NJ 2321 ltrdustrial Way, Vineland, x Aptro Merchafis Group NJ 35 Rockvi e Rd, Bridgetoo, NJ x Sheppard Bus Service and 212 L S! Millville, NJ x Elwyn New Jersey 1667 E Landis Ave, Vioelan4 NJ x various locatiotrs 85 Fidey Road x Seabrook Brothen & Sons Iac. Seabrook, NJ ,t43 South East AveDue x Ardagh Group Bridgeton, NJ 600 G Stleet Suite I 70 Millville, NJ and l0 East Mah Ste€t, Suites G H x &t BavadaNurses Millville, NJ x South State Co rsctoE 202 Reeves Roa4 Bridgetop, NJ Gateway Community Actiotr I l0 Cohansey Stseet x PaftErship Bridgeto!, Nl 1200 North lott Street Millville, NJ and x 1633 Wheaton Aveuue MPRO Pharmaceutical Pa!k€! g Millvilte, NJ 537 Crystal Avenue x Gerresheioer Glass Vioelan4 NJ x Complete Cae Health Neq,grl vaflous Salem County tr PSE&G 162 Route 45 S NJ 08079 coAH, July, 20oB 8 Chemours P€Dns Crove, NJ 08069 Frog Oc€atr R4 SaleEL NJ and 75 ! Mannington Mills Ma]minstotr MiIs Rd n Salem Medical Center 310 Woorlstown Rd, Salem, N! tr INpira Medical Center 501 FIont St, Elmer I Gateway Blvd., PeddcktorB, Walmart NJ 3f. Comdunity Cotrtacts (lames ofcodEunity groupvorganizations tbroughout the houshg regioo that must be cotrtacted to post advertisements and distribute flvets rcgard ine available alTordable housirg) Na.me of Group/Oqanization Outeach Area RaciaVEthaic Duration & Frequency of Identification of Outreach ReaderVAudience Fair Share Housing Cente. StateNide General At outset 510 Park Blvd. Cherry Hill, NJ 08002 NJ State Conference, NAACP State\ride Aficafl-Ame can At outset; ongoing as 4326 Harbor Beach Blvd. #775, necess{ry Bri.santitre, NJ 08203 Lalino Actioo Nehvork Shrewide Hispanic/Latino At outset; ongoilg as 2560 U.S. Highrvay 22 necessary Suite Number 322 Scotch Plains. NJ 07076 Mainland/PleasatMl le Branctl' Arlsntic County Afican-American At outseq ongoing as NAACP (panial) neces!a.D/ PO Box 7?3 PleasanMlle 08232 Mizpah Braach, NAACP Atla.utic County Atican-American At outset; ongoiog as PO Box l4l (partial) necessary Mizpah 08342 Atlantic City Bmnch, NAACP Atlantic County Afiican-American At outseq ongoing a5 423 North Ohio Avenue (panial) necessaty A anric City 08401 Greater Vioeland Braoch, NAACP Vinelaad/Cuoberlaad Afiicao-Americaa At odseq ongohg as PO Box 744 Coutrty necessary Vineland 08360 Cap€ May Cou[ty Bmnch, Cape May County African-American At outseq oagoing as NAACP necessa4/ [email protected] Supportive Housing AssociatioD Statewide Special-needs At outseg oogoing as 185 Valey St. rccessary South Orange, NJ 07079 IV. APPLICATIONS licatioN for affordable for the above unis will be available at the locatioos 4a- County Adldnistration Buildiogs andor Libraries for all counties h the housing tEgiotr (list couoty building contact Check atl that lies BUILDI]\G LocATroN Atlartic CouDty 5901 Main Street, Mays LandinS; NJ 08330 1l Cape May Couty Mai! Lbrary 30 Mechanic Street, Cape May Courthouse, NJ Libory 800 East Comoo"" Street, Bridgetoq NJ 08302 tr Cueberland Coutrty coAH, July, 2OOa 9 Salem Couaty Court House 92 Market Street, Salenr, NJ 08079 (609)935-7510 tr ExI8202 4b. Muoicipality in $fiich the udts are located (list municipal building and municipal library, addrcss, mtrtact person) Vineland City Hall 640 E Wood St. Vineland NJ 08360 Ath.: X)O( Vineladd Public Library 1058 E Landis Ave. Vioeland NJ 08360 4c. Sales/Rental Office for units (ifapplicabl4 V. CERTIFICATIONS AND ENDORSEMENTS hereby certiry that the above information is true and mrrect to the best f my knowledge. I urde$tand that I ,s lmowingly fabiryiry the information contained herein may affect the (select one: Mudcipality COAH substatrtive certificatioo or DCA Balaaced Housing Prograo fir iry or HMFA UHORPMONI tunding). Name (Tr?e or Print) TitleMunicipalify SigDatue Date COAH, Julyr 2OO8 10