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Goodbye TV Ads, Hello Sponsormagic Introducing a More Excellent Way to Connect with Your TV Audience and Build Your Brand the Advertiser’S Dilemma

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Goodbye TV Ads, Hello Sponsormagic Introducing a More Excellent Way to Connect with Your TV Audience and Build Your Brand the Advertiser’S Dilemma Goodbye TV Ads, Hello SponsorMagic Introducing a more excellent way to connect with your TV audience and build your brand The Advertiser’s Dilemma People hate advertising: “Your ads interrupt me.” “There are too many ads.” “Advertising is irrelevant to me.” “I don’t trust advertising messages.” People avoid advertising: • DVR ad skipping • Subscription video services: Netflix, HBO • Commercial free satellite radio • Web & mobile ad blockers The Advertiser’s Dilemma Connecting with people who: • Don’t want to see advertising • Find advertising to be irrelevant • Resent the intrusion of ads • Have ways to block or avoid advertising You need a whole new strategy … SponsorMagic! What is SponsorMagic? • Creating magic moments for viewers to experience your brand • A way to build brand awareness and affinity that’s NOT advertising • Customized branded entertainment integrated into the program Presenting … • Fresh, new promotions created for each show Your • Product placement and demos in Brand! the form of songs, sketches, parodies, prize giveaways, and other programming techniques SponsorMagic! Why it’s better • Viewers stay engaged with your message because it’s part of the entertainment • Your brand is associated with the good feelings generated by the program • The audience can’t skip over your Presenting … brand message because it’s grafted into the show Your • Fresh, new message every week Brand! • No advertising production costs SponsorMagic on TV Where can I find a program with SponsorMagic opportunities? Innovative TV Programming An innovative brand sponsorship program needs an innovative TV program Coming Early 2018 … Innovative TV Programming • A variety show to bring all generations together • Hosted by show-biz team Stu Newmeyer and Laurie Stillman • Star-studded family entertainment • Live studio audience • Prime time-family time: Sundays at 7:00 p.m. on Pop TV • Commercial free – no advertising interruptions Celebrities Music Comedy Prizes Skits Hip-Hop Stand-up Improv Modern Dance Theater Country Games Innovative TV Programming Mission: • To provide uplifting family entertainment that counters the negativity prevalent in the culture • To give people a wholesome entertainment vehicle that brings the generations together • To update the classic variety show format for today • To integrate TV programming with digital and social media for interactive audience experiences • To create an entertainment vehicle for brands to engage with the audience in meaningful ways that is NOT interruptive advertising Stu & Laurie Variety Hour partners to support U.S. Military Veterans Innovative TV Programming Mission: Entertainment for good Promote TIUFTT mission Expand TIUFTT impact • Help TIUFTT expand its impact for supporting wounded warriors, Armed Forces veterans and their families • Location segments from military bases • Overseas uplink segments • USO shows • Annual telethons • And more! Innovative TV Programming Mission: Entertainment for good Partner benefits • $1 million in TV time promoting Tee It Up for the Troops • Promote TIUFTT on all marketing channels: TV/radio spots, website, social media • 100% of money raised goes directly to TIUFTT • Sponsors recognized for their corporate support of TIUFTT All Star Lineup for All Ages Adele Garth Brooks Neil Diamond And a host of others Tom Jones Carrie Underwood John Legend w Lionel Richie w Meghan Trainor w Kelly Clarkson w Usher w k.d. Lang w Nora Jones w Michael Bublé w Shakira w Smokey Robinson w Josh Groban w James Taylor w Rod Stewart w Tim McGraw w Faith Hill w Carlos Santana w Sugarland w Bette Midler w Mike Love Justin Timberlake Bruno Mars w Dolly Parton w Ariana Grande w Shania Twain w Ringo Starr w Nicole Scherzinger w Sting w Bruce Springsteen Executive Production Team Backed by accomplished entertainment industry leaders • Variety Entertainment Group, LLC • Decades of production experience in TV, movies, theater, music, choreography • Multiple industry awards for creative work • Successful, long-running programs • Access to top entertainment talent Award Winning Production Team Ron Dunn, Director U.S. Army Ambassador, nine years Credits (partial list) • ABC-TV Make a Wish • The Night Stalker • Animals, Animals, Animals • The Onion Field • Miss Junior America Pageant Directed (partial list) Meryl Streep w Jack Nicholson w Jay Leno w Robert Redford w Bette Midler w Tommy Lee Jones Award Winning Production Team Walter Painter, Choreographer & Director Awards Seven-time nominee and three-time Emmy Award winner Credits (partial list) • Academy Awards (4 shows) • Tony Awards (2 shows) • People’s Choice Awards • American Music Awards • Kennedy Center 25th Anniversary Award Winning Production Team Johnny Harris, Musical Director Credits (partial list) • Barbara Streisand • Diana Ross • Michael Jackson • Beatles • Sammy Davis, Jr. • Paul Anka • Tom Jones • Olivia Newton-John Award Winning Production Team Victor Lopez, Composer/Arranger Credits (partial list) • Miami Sound Machine • Wild Cherry, Play That Funky Music • Bruno Mars • More than 450 publications with major music publishers Award Winning Production Team Sue Wong, Costume Designer Credits (partial list) • Neiman Marcus • Saks Fifth Avenue • Nordstrom • Saks Dubai • Tomadaci – Indonesia • Avana – Singapore • Porco, Marui, Isetan – Japan Award Winning Production Team Joel Diamond, Music Talent Director Credits (partial list) • Producer of 54 Billboard charted recordings • Producer of 36 gold and platinum recordings • Van Morrison • The Bee Gees • Gladys Knight • Gary Puckett • Jay Z Award Winning Production Team Barbara VanZandt, Costume Supervisor Credits (partial list) • Hundreds of Radio City Music Hall productions • The Rockettes Christmas Spetacular • Diana Ross • Frank Sinatra • Bette Midler • Elton John • Lady Gaga Award Winning Production Team Writing Team Ed Scharlach, Tom Tenowich, Adam McLaughlin Awards Emmy Award Kennedy Center Mark Twain Award Annie Award (animation) Writer’s Guild Award nominee Credits (partial list) • Mork & Mindy • Happy Days • The Dean Martin Show • The Odd Couple • Love, American Style Award Winning Production Team George Johnsen, Visual Effects Director Credits (partial list) • Disneyland • Universal Studios • Sony Pictures • MGM Studios • CBS, ABC, Warner Brothers TV • Kennedy Space Center • Lady Gaga live performance visual effects Meet Your Hosts Stu Newmeyer and Laurie Stillman Never heard of Stu & Laurie? That’s about to change! They are a seasoned husband and wife team who have honed their comedic timing and dynamic chemistry in exclusive casino, night club and special events appearances for 20+ years. Stu is President of Variety Entertainment Group, the production company for The Stu and Laurie Variety Hour. His comedy writing credits include Joan Rivers and Chuck Barris. Laurie is a vocalist and perfect foil to Stu’s antics. She appeared on TV shows What’s Happening and Remington Steele. Together they take command of the stage and bring a breath of fresh air to every show. Reviews & Applause “The show was so uplifting the entire audience “Stu & Laurie’s enthusiasm to bring joy to was in awe.” – Robin Loehr, Talent Manager audiences is magnetic!” – Joe Giamalva, Director/Choreographer “Stu always involves the crowd into his many differing personas. Laurie’s “Stu’s excellent comedic timing and elegance and heartfelt delivery of Laurie’s musical talent round out a songs is captivating. They bring back show-style that is unique in our the timeless entertainment that we currently over-edited and glossed-over miss so much.” – Tristan Garcia, world.” – Adam McLaughlin American Idol & The Voice performer “The banter between them is simply “Undeniable stage presence. So delightful you don’t want it to captivating!” – Scottie Haskell, Backup end.” – Johnny Harris, Arranger/Composer Vocalist (Paul McCartney, Josh Groban) “I am impressed with their professionalism and especially the absolute charm between the two of them.” – Robert E. Lee, VEG Production Promotional Reach Multiple channels for sponsorship and cobranding sponsorship opportunities • Pop TV • Broadband TV & Streaming TV services • Non-theatrical screenings • Digital & social media • National PR campaign • Cable/TV/Sirius radio spots Promotional Reach Pop TV • Operated by CBS & Lions Gate Entertainment • Sundays at 7:00 p.m. (Dual feed) airing early 2018 • Show airs three times/week Viewership • More than 81 million households • Median household income $48.3K • Median age 54.7 • 61% Female • 39% Male Promotional Reach Movies Programs • Sleepless in Seattle • The Sixth Sense • Meet the Fockers CBS Acquired Series • Teen Wolf • JAG • Casino Royale • Beverly Hills 90210 • Legally Blonde • The Love Boat • Fried Green Tomatoes • Dawson’s Creek • Driving Miss Daisy • That 70s Show Plus 7 new & returning • ER original programs 2017-2018 Promotional Reach Non-theatrical screenings Airlines Gathered audiences watching Clubs SponsorMagic programs Fitness Centers Hotels Conference Centers Restaurants Cruise Ships Hospitals Retirement Centers Community Centers Camps Armed Forces TV Recreational Facilities Promotional Reach Integrated Digital Media • Sponsor promotion on show website • Sponsored contests and giveaways integrated into online, mobile and social media • Real-time audience interaction online and on mobile and social media • Cobranded posts on Facebook • Cobranded posts on Twitter • Cobranded posts on Instagram • Cobranded posts on Snapchat • Integrate sponsor promotion in YouTube celebrity influencer campaigns •
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