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KPRCTV Rst Film 'Network' Backed by GE Leads Houston by a Page 27 MARCH 21, 1955 35c PER COPY - INN 8tt, esse 9aEK BIOADI; 9STI OM a TS-£N T E E Ma, Complete Index Page 10 HOOPE R n PULSE - ARB agree... KPRCTV rst Film 'Network' Backed by GE leads Houston by a Page 27 ;dia Results Studied LANDSLIDE! At ANA Sessions Page 29 49 out of 50 top Houston shows* are on KPRC -TV Asks Hill Sanction TV Hooperatings (evenings Sunday through For Tv Probe Saturday 6:30 to 10:30 P.M.), show KPRC -TV Page 97 share of television audience three times greater than Station B, and twice as large as Stations B, C and D combined. ARB, Hooper Set Exclusivity Pacts Page 31 Station Station B Feature Section: Station panding Carolinas D 22% Starts on Page 51 12% 0.5% 'Hooper Janua y, 1955 (Pulse - 39 out of 40; ARB - 38 out of 40) C H A N N E L 2 H O U S T O N JACK HARRIS, Vice President and General Manager Nationally Represented by THE NEWSWEEKLY EDWARD PETRY & CO. )F RADIO AND TV C A F I R S T I N T V F X P F R I F N /- F W I T H r) VF Q S A_A_AA A N- v D! 0.1 MV I M sip aI* covers Iu.1k.Y miles, 1,1 16,790 people, ó' I IMOW I .r 1 ILK MW.ó.' _py 345,000 families (excluding Oklahoma - - --- ,ICOnR -. r°,.. SpenO. I better than a billion ,o°m. I Grn°f.Ir I^.I°PlinWlfn4I county) spending 1°.,Y°n. "- n1,.I, I n. 17.TW.79 __.?1 . I 10M. 1 u4nonl° dollars annually on retail purchases DANS O.I M Vr Ioc I le Coca, *Peru! Ar4n4«c4 C°Ila/.¿4IC«Cn.b«i9.. I ' greater market coverage than any other POn. I Wwoo..c.,,,,,'. o b.mn IC.e.nIee. r . I ... No..,. I°,... Nra,r, , I station in Oklahoma. *(A. Earl Cullum, Jr., I IYnP.P . Blackwell P°.I pr., i G.4; °r. I -MO._ r° I I ....al I..,rl. II Ponc.Crly _ _ -. A _`2 s.) I P..Iww. I__ -1 I i I 4°n. VniM. I -ó.GMlo;nr« Wn. I CAMILLO ':f«lu. IRH I Ì rJIIX4WI M° , WP4N ° ; IP.n4n. Cn4.°lJ_N11sY_ bII.nY. 1(-1 IAUn. P.n«71 FIVE -YEAR lead 1 Jn. Nwnnr ° 4AiYi«1 41 I MI[I `` Carnun4 - ° Peery psp.rnl .ñu° over any other station in Eastern Okla i *..u.w. owww. I I ' °tu"n G.M. I w«w.` °GIm« CiwN." I Slw.Ieel4rnql° p.Q- L J ..horna. pW- NIÑ YWrfaT1° áa Sw,- -N :..I Y, rCMOnl IAWI. M4«ll.I I Iy _ _1___J I Cr« Nr.n., CYW p .rq nrr° I ¡w°.N,ú ¢" n C°«4 µ,(,,, C09-1-.- _____in P114° I NETWORK AFFILIATION a CBS Basic Mr. C,a.w"IURa ISM/mode M°,faaJ &0j1J.iaM , in4°..n 1 i.Y °P°n` IbrMOw IMWnMI W.fY.1 - II Na.a1I a°ñGmwn OKL I OMAI °.«. I 1 I Chandler .«. i.Ìlá, I I prnnn -Isonron MINye4 .14n.N1a I w.°.Im° wn°ol1_, 1° I L JI MPrn 11IIMnI[ ' StOYOr.Y peno. Be 6). WW"' L -Maximum .;°f,ft,,,, ° P«" 1"° ,ft,,,, °Cn.<óYl. , Vun° TECHNICAL FACILITIES IMnryMMln4ni°ph.r I4l.rO« _+mlwannrárt.,iPÌ 1 r JwsM e- o ' a a,o. D rra ,wer 1,135 feet yurwu In 1 o i.n.' IC 1^_ ' S:,rr,,,,,,,,w sw4r. I i`IM.o. 0,,41,:,,,,,,.,'":.71......°rwne°I..1..; I .Sp"° Feel.lo-¢' W.w4.lw.l"rW IY4n:I; !'' above ground, 1,328 feet above averag w cP.'.- i j anW ,lYn 11°4ayrMpM.mr111,i nnYK PO.... terrain. Ch ,, r. r . LI Y 1.14 N4r11 J n." rich Tulsa ranks* SII. -Oil N.rf..,4 Ap. Paula Vil Cal ` òS,p«a; income 1 consumer spendable per fami ($6,666), in percent increase in retail sales since 1948, and in percent i crease in population since 1950, in a su vey of America's 57 largest cities. *(Sale Bask ffiliate nt.) TU LS Consistently highest rating KOTV, Inc. elepulse). Represented by Edward Petry & Co., Inc. SHELBY SAN AUGUSTINE Beer 13wi v iTe7x z NACOGDOCHES `In 6 weeks KGUCTV's Mange Rider hai more than 1,0,000 0 cub me b and mor`g than 60%_ofAbe TV Audience *. He ' a distribution tnap showing brig n` of mem- ti BEE rship req ests from II' /over the zas» ulfçCoa BRAZOS o WILLIAMSON MONTGOMERY o o © HARRIS JEFFERSON 0 Arohw m H ston ® at 2 o ---111 io 0/""- 72 m 8 mall, 14 14 e ©m O I 34 7 2.GALVES FORT BEND GONZALES 00 106 0 Cie Di= (ED o mjmEs Galveston BRAZORIA 105 DW ITT m © (ARB, Houston, January, 1955) 100IìLTm 6:00.6:15 Man. Tues. Wed. 7hurs. Fri. Sat. KGULTV IVHF) 26.4 27.4 27.8 29.5 26.2 22.3 Station A (VHF) 14.8 14.2 13.6 13.0 15.1 16.9 Freeport Station B VHF) 0.8 1.0 1.9 1.0 1.2 2.7 6:154:30 MATAGORDA KGULTV (VHF) 27.2 27.2 27.0 29.1 26.6 22.7 Station A (VHF) 13.8 13.0 13.0 12.8 12.4 16.7 Station B (VHF) 0.6 0.6 1.4 0.8 1.6 2.9 GOLIAD CALHOUN REFUGIO REPRESENTED NATIONALLY BY CBS TELEVISION SPOT SALES Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. C & ? on 1e?2en ... and growing all the time 0 of On March 18, 1949, WGAL -TV televised its first show. Since that day, there have been many happy returns for both viewers and advertisers. In six years' time, WGAL -TV has grown from a pioneer in the field of television to a vital and dominant public- service force. Still growing, WGAL -TV enters its seventh year with a pledge to continue to give its viewers, its abundant area and its advertisers many happy returns. WGAL -TV LANCASTER, PA. NBC CBS DU MONT STEINMAN STATION Clair McCollough, Pres. Representatives MEEKER TV, Inc. New York Los Angeles Chicago San Francisco Page 4 March 21, 1955 BROADCASTING TELECASTING closed circuit, HYPO FOR FM FCC majority last week seek hour option time between 6 a.m. and upon tv allocation. FCC states it is look- approved proposal to allow fm stations to 9 a.m. on radio network and relinquish ing into methods of distribution. Author- multiplex auxiliary services such as func- equiva lent amount of evening time. Con- ities say this means community antennas tional music in addition to regular broad- tention is that would give network addi- as well as coaxial cable and microwave cast programming, with full report ex- tional wherewithal to do better job of charges by AT&T and associated corn - pected tomorrow (Tuesday). Comr. E. M. radio programming. It is presumed that, panies. FCC has never closed old docket Webster dissented and Comr. John C. if it works, other networks will follow suit. on coaxial allocations. Doerfer had partial dissent. Comr. Frieda BIT B IT B. Hennock was absent. PARTY POLITICS Those close to New CBS' PLANS for housing do not include BT York State efforts to combat "bait -and- Manhattan but rather "north of city," it's ALTHOUGH details of fm multiplex rul- switch" advertising (see story, page 35) learned authoritatively. Network hasn't ing haven't been disclosed, FCC expected apprehensive that issue will be clouded by looked at Madison -Park Ave. realty for to allow fm stations to simplex functional politics. Democratic Gov. Harriman three years. CBS isn't negotiating for music or other auxiliary service for year, wants state commission to handle .prob- suburban site but is simply looking casually. provided regular programs are aired at lem while Republican State Atty. Gen. BIT least 36 hours a week. After first year, Javits favors action by his own office. FILM MERCHANDISING Television auxiliary service will be multiplexed. Differences between two, already wide, may Programs of America will name Stone BT portend party dispute on what otherwise Assoc., New York, to represent all of SID DAVIS IN? Sidney Davis, New would have been placed above political TPA's television properties in merchan- York attorney, original choice of Chair- interests. dising. Properties include Lassie, Captain man Magnuson of Senate Commerce Com- B IT Gallant of the Foreign Legion, Ramar of the Jungle and others. Stone Assoc. was mittee to head network -tv "study" has LOS ANGELES broadcasters may hold recently formed by Martin Stone and his been induced to reconsider original declina- special meeting this week to decide what brother, Alan Stone, former president and tion and may accept appointment this if anything should be done about Nielsen vice president, respectively, of Kagran Inc. week. Mr. Davis, 36, served last session Station Index which shows smaller radio (production and merchandising of Howdy as top counsel on Senate Anti -Monopoly audiences than other measuring services Doody show), which was sold to NBC - Subcommittee under Sen. Langer (R- have been finding [BT, March 14]. TV by Martin Stone and others. Stone N.D.) and is associated with New York Meanwhile, Nielsen representatives have also handles Jackie Gleason Enterprises.
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