Chargers Newsletter Is Published Monthly and Jim Mccaul Peter Rhodes Delivered to Members and Subscribers Via Non-Profit Post
Total Page：16
File Type：pdf, Size：1020Kb
Load more
Recommended publications
-
Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Table of Contents
Media Table of contents Media information & fast facts ......................................................................................................... 3 Important media information ....................................................................................................................................................4 Race week Media Center..............................................................................................................................................................4 Race week schedule of events ..................................................................................................................................................7 Quick Facts ...........................................................................................................................................................................................8 Top storylines ......................................................................................................................................................................................10 Prize purse .............................................................................................................................................................................................13 Time bonuses ......................................................................................................................................................................................14 Participant demographics ............................................................................................................................................................15 -
Athletics Monthly
` April 2013 Athletics Monthly The Journal of the World Famous Scarborough Athletic Club 2013 London Marathon Finishers including Lucy who missed Bronwen and Emma at the Great the Photo Call as she fell asleep! Britain Road Race Champs. (Virgin London Mini Marathon) In this edition; Minutes and Chairman’s report of the 2012 AGM Fixtures Lists. Road, Multi Terrain, Fell and Cross Country Cartoon of the Month Quote of the Month. Running in your 60s and beyond. ByJenna Wheatman Julie, Jane and Mel’s Adventures. Julie Clayton Athletics Biographies. Sharon Houghton Road rankings Press Reports From the Editor Welcome to the April edition, and thank you to Sharon Houghton, Julie Clayton and Jenna Wheatman for their contribution. After months of weather that required some additional determination to get out and train, I think most club members will be looking forward to the traditional spring road races and the start of the Track and Field season. I hope that our fell and off road specialists, who seemingly revelled in the mud and adverse weather will cope with the warmer and hopefully at least drier weather! The club seniors who ran the London Marathon and got sunburnt whilst doing so, must have had mixed feelings about the return of the sun! I hope everyone has a good summer at whatever their favourite discipline is. Mick Thompson 01723 864442 [email protected] Minutes of Annual General Meeting Held on April 19, 2012 at Scarborough Rugby Club Meeting opened at 8.30pm 26 members were in attendance. Apologies for absence were received from Sharon Houghton, Mick Lambert, James Drury and Jane Hamp. -
Read 334 Inspiring Stories
Inspiring stories from AudioFuel customers Since I've been an audiofuel customer, running has helped me deal with depression and post-traumatic stress disorder. Even when I feel low, tired and like I don't want to carry on, listening to audiofuel tracks helps to give me the motivation I need to get out and run. When I run, it helps improve my mood and this in turn helps me to live life to its fullest. ______________________ I lost 3 stone after running to audio fuel pyramid 200 and went on to complete a half marathon having only trained for 10 weeks ! My proudest moment was when I planned to go out for a 3 mile run, got lost and managed to run 5 miles! My first distance larger than 3 miles, and I kept at the same pace. I was so proud of myself! ______________________ Inspiration from Team AudioFuel Page 1 of 79 I'm 62 and have been exercising routinely for decades. However I amped it up with the interval training and not only did I peel off a few pounds, but my energy is great! I love intervals and so does my dog. (I also out ran my 37 year old son, and it inspired him to amp it up too!) ______________________ Having come back from 8 months of injury and operations, all my running has been done to audiofuel, without it I don't think I would be back running 4 times per week. The speed session is slower but I can see improvement, the long runs painfully slow. -
The Role of Marketing Communication in Recognition of the Global Brand: a Case Study of Nike
The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike Thesis By Aleksander Madej Submitted in Partial fulfillment Of the Requirements for the degree of Bachelor of Science In Business Administration State University of New York Empire State College 2019 Reader: Tanweer Ali Statutory Declaration / Čestné prohlášení I, Aleksander Madej, declare that the paper entitled: The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 26.04.2019 Aleksander Madej 1 Acknowledgments First and foremost, I would like to thank my family for their support and the possibility to study at the Empire State College and the University of New York in Prague. Without them, I would not be able to achieve what I have today. Furthermore, I would like to express my immense gratitude to my mentor Professor Tanweer Ali, who helped and guided me along the way. I am incredibly lucky to have him. -
Al Sadd Survive Rayyan Scare to Book Final Berth
NBA | Page 5 AATHLETICSTHLETICS | Page 6 Warriors cut Bekele in a down Blazers, hurry for Westbrook London runs out of gas Marathon glory Friday, April 21, 2017 FOOTBALL Rajab 24, 1438 AH ‘Blood, sweat and GULF TIMES tears’ not enough for beaten Barcelona SPORT Page 2 FOOTBALL PREVIEW/QATAR CUP SEMI-FINAL 2 Al Sadd survive Lekhwiya target third Rayyan scare to title of season By Sports Reporter Doha ekhwiya, who are well placed to sweep all the four book fi nal berth titles that form part of Qa- Ltar’s domestic season, will take on El Jaish today in the second Al Sadd will play the winners of today’s second Qatar Cup semi-final between semi-fi nal of the Qatar Cup. A victory for Djamel Belmadi’s Lekhwiya and defending champions El Jaish in the final on April 29 men today would earn them the right to take on Al Sadd in the fi nal after the Wolves thrashed Al Rayyan yes- terday. The Red Knights began the do- mestic season with a bang, winning the season-opening Sheikh Jassim Cup and earlier this month asserted to win the trophy but we will face a their supremacy by clinching the tough challenge,” he noted. Qatar Stars League title for the fi fth Lekhwiya midfi elder Abdurah- time in seven years. man Mohamed added that he fully If they win the Qatar Cup fi nal believed in his team’s ability to win on April 29, then only the Emir Cup the Cup. remains. Victory in Qatar’s most lu- “We are all looking forward to the crative tournament would be a great Qatar Cup. -
NEW B2B Website, Now LIVE…
AUGUST 2018 £3.50 sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk OUTDOOR INTERVIEW RETAIL LIVING LIFE A BROKEN NECK FACE TO FACE WITH ON THE EDGE P.36 CAN’T STOP TIM P.45 A DIGITAL FUTURE P.30 EUROPE’S NO.1 SPORTS WHOLESALER NEW B2B Website, now LIVE… reydonsports.comsee page 17… OUR LATEST DEVELOPMENT... THE PERFORMANCE SUPERLIGHT As it says on the package these are superlight... weighing in at 52 grams (based on size Medium). Specially designed for all race/extreme sporting activities to training hard at the Gym, the Performance Super Light range sports quick drying mesh fabrics with strong breathability and wicking capabilities. Incorporating the PackageFront™, designed for ultimate comfort by reducing heat transfer and restricting package movement without compromising support. Extremely curved panels combined with innovative use of elastic fabric seams lift the user experience to a new level. All products incorporate flat-lock seams and super soft oeko-tex certified fabrics for superior comfort and breathability. We are also pleased to announce that a women’s range is now available to buy in the UK, 3 style are currently available Superlight, Performance and Wood. For more information on comfyballs and how you can get your hands on a pair please contact official UK distributor Solo Sports Brands Ltd. Tel: 015396 22322 Email: [email protected] Web: www.comfyballs.co.uk Think Soccer, BUY ® SAMBA All our new products are now in stock and available for you to buy. • 24 hour delivery • £100 Minimum Carriage Paid Order • Dedicated Field and Telesales Team For more information contact Samba on 01282 860077, [email protected] or contact your local sales representative. -
How Much Further for the Sub-2-Hour Marathon?
Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2018 How much further for the sub-2-hour marathon? Sousa, Caio Victor ; Sales, Marcelo Magalhães ; Nikolaidis, Pantelis Theodoros ; Rosemann, Thomas ; Knechtle, Beat Abstract: The sub-2-hour marathon is a new barrier in endurance running performance, and it has been widely debated in the scientific community. In this review we present a mathematical model to estimate the possible year when a male could break through the sub-2-hour barrier, and also an estimation of when a female could break Paula Radcliffe’s marathon running record. Further, we present several aspects (ie, physiology, nationality, age, biomechanics, pacing, and drafting) that are associated with marathon running performance in elite runners and, finally, the possible characteristics of the male to break thesub- 2-hour barrier. In summary, with the results of the developed equations, it is possible that a male athlete can break through the sub-2-hour barrier in the next decade (with Nike Breaking2 performance 1920-2018 [NBP]: =0.0417-14.18 +3,128; year of 2026; without NBP 1920-2018: =0.045-15.12 +3,194; year of 2027). This marathoner will possibly have a maximal oxygen uptake >85 mLkgmin and should perform the race at a pacing higher than 85% of maximal oxygen uptake. In addition, this runner should pay more attention to strength training, endurance strength, speed training, and focus on running training at an intensity above the anaerobic threshold. Most likely, this runner originates from East Africa (especially from Ethiopia) and will have an age of 27 years. -
Présentation De L'écosystème
HEC MONTRÉAL La co-création de valeurs au sein d’un écosystème de marque par Éloïse Sarrazin Renaud Science de la gestion (Option Marketing) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. SC.) Décembre 2019 © Éloïse Sarrazin Renaud, 2019 Résumé Une riche littérature portant sur la création de valeurs en marketing existe. Or, sa conceptualisation est loin de Faire l’unanimité. En introduisant le Service Dominant Logic, Vargo et Lusch (2004) ont modiFié le postulat de la valeur. Selon ceux-ci, elle est désormais le Fruit de la co-création entre le consommateur et la marque. Dans cette optique, plusieurs chercheurs se sont penchés sur le processus de co- création et ont relevé l’importance des partenaires externes à la marque (Andreini et al., 2018; Clarysse et al., 2014; FroW et al., 2014). AFin de répondre au besoin de développer une structure de système dynamique, Vargo et Lusch (2011) ont présenté la notion d’écosystème de services stipulant que la création de valeur englobe l’ensemble des acteurs sociaux et des entreprises engagés dans des échanges avec la marque. Cette nouvelle conceptualisation de la co-création de valeurs engendre une transformation de la définition de la proposition de valeurs, ainsi que celle d’expérience de marque, puisqu’elles doivent désormais inclurent l’ensemble des partenaires de l’écosystème. Dans cette perspective, l’étude de trois écosystèmes de marque sur le marché de la course à pied nous a permis de cerner le rôle des diFFérents partenaires au sein de l’expérience de marque et de l’articulation de la proposition de valeurs. -
Dpir Alumni Newswire
DECEMBER 2013 DPIR ALUMNI NEWSWIRE CONTENTS DPIR Welcomes You 3 People Dear Alumni Friends, New Staff Profiles: As I complete my tenure as Head of • Elizabeth Frazer Department after 3 years and a term in • Todd Hall office, perhaps you can indulge a bit of • Daniel Butt nostalgia for what we have achieved. • Jane Gingrich I started out as HoD with a number of Staff Farewell: objectives: priority number one was to • Mark Philp increase funding for our doctoral students; Alumni Profiles: then we had to manage generational renewal • Alec Kellaway of our faculty; we had to prepare our • Lyndsay Winpenny (Mountford) Research Excellence Framework (REF) in time • Knut Erik Solem for the deadline in November this year (if you aren’t sure what the REF is about, think • Isabel Summers public sector performance management on • Rebecca Anne Schneider steroids); and we had to develop our knowledge exchange programme. I was especially keen for the Department to reach out to alumni worldwide as part 13 Alumni Class Notes of our new alumni relations programme. All this was on top, of course, of the 17 Alumni Events usual business of ensuring teaching and supervision of our students, conducting our research, creating a happy and safe place for people to work and study, and 20 Alumni Publications generally keeping the lights on – or as we now say, the coffee machine in working 22 Student News order. I think we have been successful on all counts – including with the new coffee 26 Research machine, which in the 8 months of its operation has delivered more than 8,000 • Centres and Programmes cups. -
P16 3 Layout 1
THURSDAY, MAY 18, 2017 SPORTS Women face glass ceiling in racing LONDON: Jessica Harrington and Lucinda openly shared their views,” she continued. Russell trained the winners of the Gold Cup “If you look who is on the senior boards of and Grand National last season but a new organizations in racing, the average is 16% report suggests women face a struggle to women and we have several boards which succeed in racing. And this despite women don’t have any women at the top level at vastly outnumbering their male counter- all. “So we’re seeing a stagnation of career parts in taking up a racing job after a col- progression. lege course by a ratio of 70 to 30. “That’s something we certainly recog- The study, seen by the BBC, was com- nise in other industries as well, and I think piled by Women in Racing (which seeks to we’ve probably known about it in horse develop the profile of women in the sport), racing. “But this report is the first time researched by Oxford Brookes University, we’ve seen it and talked about it.” Gill, who and funded by the Racing Foundation char- is also a director at Arena Racing Company ity. British Horseracing Authority’s (BHA) which owns 15 British racecourses, com- figures show women account for 12% of all pared the inertia in racing to the progress licensed jockeys, but just 6% of all rides and being made in other sports, especially only 1% of rides in the very top races. those who receive funding from the state Lizzie Kelly’s stunning Grade One victory as that puts them under pressure to do at the Grand National Festival provided a something. -
Bank of America Chicago Marathon 1 Sunday, October 13, 2019 Media Course Record Progressions
Media Table of contents Media ......................................................................................................................................................... 3 Media information ............................................................................................................................................................................4 Race week schedule of events ..................................................................................................................................................7 Quick facts ............................................................................................................................................................................................9 By the numbers ..................................................................................................................................................................................10 Top storylines ......................................................................................................................................................................................11 Bank of America Chicago Marathon prize purse ...........................................................................................................13 Time bonuses ......................................................................................................................................................................................14 Participant demographics ............................................................................................................................................................15