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The-Power-Of-Shellretail.Pdf The Power of Shell Moving forward together The Power of Shell Moving forward together Our Brand • One of the most instantly recognized brands in the world • More than 45,000 service stations in more than 90 countries • A Health, Safety, Security & Environment leader Our Fuels and Lubricants • World leader in Premium fuels – cutting-edge fuel technologies developed with Ferrari • World leader in sales of branded lubricants – Pennzoil® and Rotella®* T Our Loyalty Alliance • Long-standing alliance with the most successful loyalty program in Canada, the AIR MILES®† reward program Our Marketing • World-class convenience store offer – Shell Select program • Best-in-class national TV, radio, print, direct mail and online advertising Our Support Team • The employees of Shell share a passion to offer the best products and services – from service to consumers, to improved payment options, to supply reliability, to the fuel itself! Shell and the Retailers strive to deliver a consistent Customer Value Proposition every day and leverage the Shell brand to its full extent. Our Vision is to be the Best Fuels Retailer in the World! ®* Trademark of Pennzoil-Quaker State Company. Used under license by Shell Canada Products. ® Trademark of Shell Canada Limited. Used under license by Shell Canada Products. ®TM† Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Shell Canada Products. 1 The Power of Shell One of the most recognized brands in the world Our vision of becoming the best We have built our reputation during the last century by providing customers fuels Retailer in the world is more with quality fuels that differentiate Shell than just words; it lives in our from the competition. Shell’s global experience also presents us with the actions every day. ability to leverage best practices and adapt to different retail environments. Shell gasolines are designed utilizing the international expertise of Shell scientists gained from years of experience in developing fuels for today’s drivers and specialized users, including the Ferrari Formula One racing team. Together with a network of strong Retailers, we will achieve our vision. We have developed comprehensive brand standards to provide our customers with the comfort of a consistent experience from one Shell location to another. Shell is committed to growth by investing further in the brand and providing our Retailers with support to deliver the value customers demand. 2 The Shell logo is one of the world’s best Shell is also a supplier of LPG (Liquefi ed Looking to the future recognized symbols. Petroleum Gas) used in homes for Shell’s goal is to help motorists save heating, hot water and cooking. The symbol became a registered trade 10% or more fuel while driving. mark in 1891 and the Shell Transport Extensive research and development Shell is pioneering synthetic products, and Trading Company was formally enables Shell to be in the forefront including unique Gas to Liquids incorporated in 1897. of fuels technology. The associations technology (GTL) Fuel. Derived from with Ferrari and Ducati have provided natural gas rather than crude oil, Every second of every day, 365 days a an ideal platform for testing new year, 300 vehicles visit a Shell retail site. this technology delivers a cleaner formulations under the harshest burning diesel. In addition to being a fuels and conditions. lubricants provider, Shell is also a world Shell’s recent technical partnership leader in gas exploration and extraction. with Audi Sport has helped push diesel Renewable energies including solar, technology to a new level. wind and hydrogen are also receiving considerable investment attention. 1900 1904 1909 1930 1948 1955 1961 1971 1995 1999 3 It’s not just fuel It’s a shared passion for performance 100 years of experience make a great product even better. Every Shell & Ferrari Shell has more than 100 years of drop of Shell gasoline sold in Canada Shell’s 60-year relationship with Ferrari experience in developing the technology now contains a unique, patented enables our scientists and engineers to and services that make us a leading cleaning system designed to seek and develop cutting-edge fuels technologies provider of innovative and new fuels destroy engine gunk in all three grades for the racetrack and to transfer them today. of gasoline. to road fuels for the benefi t of our customers. Shell offers a variety of high quality Shell V-Power® fuels, from Shell V-Power gasoline, Shell is at the forefront of developing Ferrari awarded the Shell Group its Shell Bronze and Shell Silver to Shell premium fuels. They are designed to prestigious “Ferrari Innovation Award” TM V-Power Diesel and Shell Diesel. improve performance and contain in 2007. The award recognized Shell’s special formulations, including high enormous contribution to innovation levels of detergent that help clean and research applied to improving critical engine parts. performance and reliability to Ferrari’s F1 team. Shell V-Power is the world’s leading premium fuel. Our experts spend countless hours listening to consumers to better understand their needs. Our experts are working closely with car manufacturers on changes in vehicle technologies, allowing Shell to understand the needs Since its introduction 10 years ago, of those technologies and driving Shell V-Power has become the premium product development for optimal brand at Shell retail stations across more performance. With the introduction than 60 countries in North America, of the new Shell Nitrogen Enriched Europe, Latin America, Asia-Pacifi c Gasolines, we have found a way to and Africa. 4 ®TM Trademarks of Shell Canada Limited. Used under license by Shell Canada Products. TOP TIER Fuel Innovation We don’t just meet TOP TIER Detergent Shell is the world’s largest distributor of Gasoline standards. We exceed them! fi rst generation transport biofuels and we believe they too play an important Six of the world’s top automakers – role in meeting the global energy Audi, BMW, GM, Honda, Toyota and challenge. In Canada, Shell is lending Volkswagen – established strict TOP TIER its expertise and working cooperatively Detergent Gasoline standards because with governments and other stakeholders engine performance can be adversely to meet renewable fuels mandates and affected by poor quality gasoline. make biofuels available to motorists. We were the fi rst national fuel company We are working on many fronts to in Canada to exceed these standards help meet the energy challenge – and all our gasoline grades – Shell “The high quality and well from stepping up our advocacy with Bronze, Shell Silver and Shell V-Power® known brand name of Shell governments; to investing to produce – qualify for this prestigious, high-level more oil and natural gas; to developing fuel has been a great asset to designation. growing our business.” several of the key technologies needed to reduce greenhouse gas emissions Guy & Cheri Meunier, from energy use. Morinville, Alberta ® Trademarks of Shell Canada Limited. Used under license by Shell Canada Products. 5 Lubricants World’s most trusted lubricant brands Shell is the global leader in sales We serve customers in approximately Pennzoil 120 countries with our product portfolio of branded lubricants. We supply Platinum™* Full Synthetic of 3,000-plus lubricant products. We • Cleans 3 times better than the leading more lubricants in volume terms market some of the world’s most trusted conventional oil lubricant brands like Shell Rotella®, Shell than any other competitor. Rimula®, Tellus® hydraulic fl uids, Helix®, • Cleans up to 46% of engine sludge in Quaker State®* and Pennzoil®* motor the fi rst oil change oils. • As a full synthetic, it offers advanced Our technology focus is on delivering engine protection customer benefi ts in four areas: Conventional Motor Oil • Energy effi ciency • No leading conventional oil helps • Engine cleanliness keep engines cleaner than Pennzoil • Reduced machinery & equipment motor oil, based on ASTMD 6593 maintenance sludge results • Improved equipment life & • Cleans out up to 15% of engine performance sludge in the fi rst oil change, We believe Shell lubricants are the very based on a severe sludgesludge best available, and we back these with test using SAESAAE 5W-305W-30 a no-compromise guarantee. To learn more visit www.shell.ca. 6 ® Trademark of Shell Canada Limited. Used under license by Shell Canada Products. ®* Trademark of Pennzoil-Quaker State Company. Used under license by Shell Canada Products. ISO 9001 and 14001 certifi ed Shell Rotella T Shell’s lubricant marketing facilities are Our customers experience the latest in ISO 9001 and 14001 certifi ed. engine oil technology with the #1 selling brand of heavy-duty engine oil in North America. Shell Rotella T Synthetic offers added benefi ts not found in a conventional oil. The Rotella T Synthetic formulation delivers: ISO 9001 is the most comprehensive of • Improved wear protection – 34% the ISO standards. It requires companies better than the previous formulation* to design, implement, and maintain • Protection against soot – up to 36% quality control processes throughout their improvement in soot control at typicalal business activities. motor-oil-soot levels* Every manufacturing process that affects • Protection in all climates – up to 70%% satisfaction of lubricants customers and better oxidation resistance comparedd their needs is regularly audited. to conventional* Shell has been awarded ISO 14001 • Fuel saving capability – through lowerer
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