University of South Carolina Scholar Commons Theses and Dissertations 2017 Buy for the Sake of your Baby: Guardian Consumerism in Twentieth Century America Mark VanDriel University of South Carolina Follow this and additional works at: https://scholarcommons.sc.edu/etd Part of the History Commons Recommended Citation VanDriel, M.(2017). Buy for the Sake of your Baby: Guardian Consumerism in Twentieth Century America. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/4226 This Open Access Dissertation is brought to you by Scholar Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. BUY FOR THE SAKE OF YOUR BABY: GUARDIAN CONSUMERISM IN TWENTIETH CENTURY AMERICA by Mark VanDriel Bachelor of Arts University of Northern Colorado, 2009 Submitted in Partial Fulfillment of the Requirements For the Degree of Doctor of Philosophy in History College of Arts and Sciences University of South Carolina 2017 Accepted by: Marjorie J. Spruill, Major Professor Kent Germany, Committee Member Deanne Messias, Committee Member Joseph November, Committee Member Cheryl L. Addy, Vice Provost and Dean of the Graduate School © Copyright by Mark VanDriel, 2017 All Rights Reserved. ii DEDICATION To Eliana VanDriel iii ACKNOWLEDGEMENTS I was introduced to the study of history by taking on the major as a transfer student to a new university with the intention of finishing a program in a single academic year. The condensed nature of this program blessed me by intense introductions to passionate historians who shared their craft with me. Steven Seegel, Aaron Haberman, Joan Clinefelter, and Marshall Clough at the University of Northern Colorado were magnificent inspirations and educators.