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UNLV Retrospective Theses & Dissertations 1-1-2006 A comparative study of personality traits between video poker and traditional pull/push machines players Jungjin Hwang University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/rtds Repository Citation Hwang, Jungjin, "A comparative study of personality traits between video poker and traditional pull/push machines players" (2006). UNLV Retrospective Theses & Dissertations. 2032. http://dx.doi.org/10.25669/e6d5-hgss This Thesis is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Thesis in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Thesis has been accepted for inclusion in UNLV Retrospective Theses & Dissertations by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. A COMPARATIVE STUDY OF PERSONALITY TRAITS BETWEEN VIDEO POKER AND TRADITIONAL PULL/PUSH MACHINES PLAYERS by Jungjin Hwang Bachelor of Business Administration Soonchunhyang University 2003 A thesis submitted in partial fulfillment of the requirements for the Master of Science Degree in Hotel Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas August 2006 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. UMI Number: 1439983 INFORMATION TO USERS The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleed-through, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. UMI UMI Microform 1439983 Copyright 2007 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, Ml 48106-1346 Reproduced witfi permission of tfie copyrigfit owner. Furtfier reproduction profiibited witfiout permission. Thesis Approval The Graduate College University of Nevada, Las Vegas May 5 20'06 The Thesis prepared by J u n gjin Hwang Entitled A Comparative Study of Personality Traits Between Gamblers Who Play Video Poker or Traditional Pull/Push Machines Through Cattail's 16 Personality Factors______________________________________________________ is approved in partial fulfillment of the requirements for the degree of Master of Science in Hotel Administration Examination Committee Chair Dean of the Graduate College Examination Committee Member E^aipinati^n Qpmrmitee Member ---------------------------- Graduate G^lege Faculty Representative 1017-53 11 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ABSTRACT A Comparative Study of Personality Traits between Video Poker and Traditional Pull/Push Machines Players by Jungjin Hwang Dr. Kathryn LaTour, Examination Committee Chair Assistant Professor of Tourism & Convention University of Nevada, Las Vegas Since the first spinning-reel slot machine was invented in 1895 by a German- born mechanic and installed in San Francisco taverns (Span 2003), machine games have enjoyed popularity among gamblers. Two main types of slot machines dominate the market: video poker machines, and the more traditional pull/push machines. Previous research suggests that video poker players and pull/push slot gamblers have different motivations for playing. In our study we looked at whether or not video poker and slot players have different personality traits as measured through Cattell’s 16 Personality Factors. The findings showed that video poker players presented a more dominant personality trait than pull/push slot machine gamblers when they play their games. Conversely, pull/push slot machine gamblers showed a more submissive personality trait than video poker players. The results were based on the fact that video poker provides decision processes, in other words, controlling processes against the game to the players, and pull/push slot machines offer simple, easy, and mindless gaming styles to gamblers. Ill Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS ABSTRACT................................................................................................... iii TABLE OF CONTENTS.......................................................... iv LIST OF TABLES.................................................................................................................. vi ACKNOWLEDGMENTS........................................................... vii CHAPTER I DJTRODUCTION........................................................................................1 Purpose of the Study .................................................................................................... 5 Definitions of Terms.......................................................................................................... 5 CHAPTER II LITERATURE REVIEW............................... 8 Introduction ........................................................................................................................8 Studies Relative to Gambler’s Behavior ...........................................................................8 Personality and Marketing...............................................................................................12 Concept of Personality...............................................................................................12 Personality Theory and Marketing............................................................................14 16 Personality Factors...................................................................................................... 18 Background of Development of 16PF ......................................................................18 Validity and Reliability............................................................................................. 27 Studies used in Settings of School and Industry with respect to 16PF ..................32 Conclusion .....................................................................................................................34 CHAPTER III RESEARCH DESIGN AND METHODOLOGY..................................35 Introduction .......................................................................................................................35 Research Hypotheses .......................................................................................................35 Measurement Method and Instruments ...........................................................................36 Measurement Method ................................................................................................36 Description of Instruments ........................................................................................ 38 Sample and Data Collection...................................................................................... 40 Data Entry.................................................................................................................. 41 CHAPTER IV DATA ANALYSIS AND RESULTS..................................................... 42 Introduction ........................................................................................................ 42 Profile of the Participants ............................................................................. 42 Testing of Hypotheses.....................................................................................................50 IV Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER V DISCUSSION AND IMPLICATIONS.....................................................62 Introduction .....................................................................................................................62 Discussion of Results ............................................. 62 Managerial Implications..................................................................................................66 Limitations .....................................................................................................................68 Recommendations and Future Research .........................................................................71 APPENDIX QUESTIONNAIRE FOR MEASURING OF GAMBLERS’ BEHAVIORS....................................................................................................................73 BIBLIOGRAPHY...................................................................................................................74 VITA......................................................... 83 V Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. LIST OF TABLES Table 1 A Breakdown of

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