HEART OF BID Annual Report 2015/16

OUR THIRD YEAR OF Business Improvement District (BID) SUCCESS

A consortium of 380 city centre retailers, working together for a better city centre 1 MANCHESTER'S A SUCCESSFUL YEAR

To help reach the widest possible audience, the BID With 200 stores involved, MCR Student Night has been extending its relationships with major Out saw footfall and sales increase, with many BUSINESS institutions and key city partners including Manchester stores reporting double digit uplift. It’s an event City Council, Transport for Greater Manchester (TfGM) that continues to grow and benefit from digital and Visit Manchester. This has helped the BID’s and social marketing targeting both domestic and IMPROVEMENT flagship events dovetail with the increasing recognition international students. of Manchester as an international city. Lonely Planet Moving forward to February 2016 and Chinese New has listed Manchester as one of its Top 10 world cities Year was the biggest yet, with high profile sponsors to visit in 2016, and our City Hosts continue to welcome and Hainan Airlines supporting and help thousands of national and overseas visitors DISTRICT a wide variety of traditional and contemporary events every week. including urban graffiti artists, markets and amazing In summer 2015 more than 50 BID retailers played light projections. The BID commissioned attractions a direct part in our summer garden party, Dig the City. and decorations across the city and the commercial I’m pleased to introduce the third Annual Report from the With special fashion shows, in-store promotions and value of the local, national and international marketing window displays, Dig the City helped to drive footfall and PR campaign was over £1 million. in a traditionally quiet period and again attracted Heart of Manchester BID. Thanks to everyone’s hard work, Manchester is now national TV, radio, online and press coverage. acknowledged as hosting the second largest Chinese Over the last year the BID has continued its focus on delivering In September 2015, the BID once again joined forces New Year celebrations in the UK. with Manchester Arndale to spread its annual student projects aimed at increasing footfall and attracting ABC1 shopping night across the retail centre. customers to Manchester’s retail heart. In a changing city, the

Business Improvement District is more important than ever to give you – our 380 members – a single voice to raise the issues that matter to you. LOOKING AHEAD

Given the success of these BID events in helping drive patrols of the BID area and visits to more businesses footfall and the profile of the city, the BID will now to share information. increase activity to six events, up from the original With another two years before a re-ballot, there is two that were planned at the start of the BID. The much more we can do in such an exciting and growing BID also continues to be a key stakeholder in major city – and success depends on the continued support city marketing campaigns working alongside Visit of you, the BID members. Manchester and . This is your BID, funded by your contributions. Manchester is still the second largest retail economy Make sure you’re in touch with the team and let outside London and all these exciting events are us know your feedback and ideas. happening in a city that is itself undergoing major redevelopment, with over £1 billion investment in the Thanks for your support and here’s to another transport infrastructure, due for completion in 2017. successful year. The new ‘shoppers’ Metrolink stop at Exchange Square successfully opened ahead of schedule in December 2015, with more improvements due for completion over the coming year. The BID is working with the relevant authorities to help keep everyone informed, and we are positive about the future benefits of a more connected city region. ; In contrast to the huge levels of investment, there are still economic and social challenges, and the BID will — Jane Sharrocks continue to support members and represent retail General Manager, with the city’s leadership bodies. Our City Hosts are Exchange Square; also increasing their activity, with more frequent daily Chair, Heart of Manchester BID

1 2 “M&S has a long history of supporting the community THE STORY THIS IS in which we trade, especially in Manchester. The BID YOUR is helping to bring retailers together and attract visitors SO FAR BID to the city centre. With regular operational help and information too, we are delighted to be involved.”

Back in 2013, over 380 businesses in Manchester’s support to assist businesses and enhance the trading —Joanne Elliott, Store Manager, M&S city centre retail core voted YES to setting up the environment. The BID also acts on behalf of retailers Heart of Manchester BID (Business Improvement as a lobbying voice with the public sector (including District). Today there are Business Improvement council, policing and transport organisations). Districts in almost every town and city in the UK. This past year we have continued to develop and The BID runs for five years and sees an extra deliver major projects, build effective partnerships, £5 million invested in the city centre’s retail district and encourage more and more participation from to help Manchester retain and reinforce its standing retailers in the work of the BID. as the UK’s leading retail destination outside London. This is your BID. To get the most out of it, you need At the outset of the BID, a Board of retailers and to be part of the activities and events. By joining in city stakeholders developed a Business Plan. and working together, you will not only get the most This outlined the main areas of focus – public events, out of your investment, we will all be able to harness promotions and customer service initiatives – further growth for our city centre. as well as delivering operational and security Focus of the BID and key projects to date 1 2 3 4 5 LAUNCHING MAJOR NEW LAUNCHING A CITY CENTRE DELIVERING PROMOTIONAL IMPROVING THE CITY CENTRE EXPERIENCE SUPPORTING THE BID MEMBERSHIP EVENTS TO ATTRACT FOOTFALL HOSTING SCHEME TO IMPROVE CAMPAIGNS AND FOR BUSINESSES AND THEIR CUSTOMERS COMMUNITY AND TALKING TO EACH OTHER AT TRADITIONALLY QUIETER THE CUSTOMER EXPERIENCE PARTNERSHIPS TO ATTRACT – Day-to-day operational support – Support for new tenants PERIODS OF THE YEAR MORE AFFLUENT SHOPPERS – City Hosts – Access to CityCo’s Business Crime – One-to-one visits, e-news, BID corporate events – Chinese New Year – Ongoing positive PR Reduction Partnership (BCRP) – security and briefings, invitations to CityCo’s events – Dig the City – Marketing and PR campaigns intelligence, radios and briefings – Relationship development on behalf of the for major events – Vogue Fashion’s Night Out retail community with public sector and – Where to Go Manchester city stakeholders – MCR Student Night Out guidebook – LinkedIn group – MCR Student Spring Break – Visit Manchester’s spring, – MCR Student Takeover summer and Christmas – Support for Manchester Day marketing campaigns – Eid – Visit Manchester’s tax-free shopping campaign – @/shopmcr social media

3 4 “House of Fraser has had the privilege of working with OUR THIRD YEAR Manchester’s BID for the past three years. I am delighted to 7,157 say that the partnership has generated benefits for both the OF RESULTS store and the city. We are working together to create a better intelligence reports generated by the shopping experience for customers and visitors.” BID's City Hosts “The Heart of Manchester BID — Anne Latham, Store Manager, House of Fraser Manchester demonstrates a very positive impact on city retail by helping to drive sales and footfall. We are £76 million £1million+ delighted to work with the BID. 200 worth of extra marketing and From taking part in its events to spend by visitors retailers took PR coverage value for connecting retailers, the company to Manchester part in the MCR Chinese New Year Student Night out, makes a valuable contribution.” in association with 11,000 Manchester — David Allinson, Centre Director, Manchester Arndale entries to our Arndale + Chinese New Year 1 million competition visitors to Dig the City 130,000 visitors helped + “We can all be very proud of the legacy of Dig the City. by the BID's City £4million Hosts this past year of media coverage It’s not only been a terrific boost for retailers, the festival (AVE) gained for has been a remarkable coming together of both Dig the City Up to community and business. We managed to create a summer garden festival with a uniquely Mancunian spirit.” 50% year on year — Jane Sharrocks, General Manager, Selfridges Exchange Square increase in sales during MCR Student Night Out

30% year on year increase 170 in footfall during press articles about Dig the City 2015 Chinese New Year

5 6 BID PROJECTS

DIG THE CITY ✔ INCREASING Dig the City, the BID’s giant summer garden party, Dig the City has attracted widespread national blossomed bigger and brighter in 2015. Aimed at attention. It was promoted through extensive high spending shoppers, workers, families and multi-channel campaigns and has gained over day-trippers, the festival helped to increase footfall £4 million (AVE) of PR coverage including features FOOTFALL by 30% year on year. on North West Tonight, Granada Reports, BBC Radio 2, BBC Radio 4, BBC Radio Manchester, Classic FM, The BID worked with headline sponsor NCP and Heart FM and Key 103. Print and online coverage partners including Manchester City Council, included , Telegraph, Daily Mirror, Daily , National Trust, BBC, Visit Mail, Daily Express, Huffington Post and hundreds Manchester, Transport for Greater Manchester of articles in the local press including Manchester (TfGM), Metrolink, community groups, cultural Evening News. attractions and retailers to stage and promote The BID supports events that attract regional, national the event. Dig the City has a legacy far beyond for the city centre, with many trees, plants and equipment and even international visitors, particularly at times of Shopping streets were transformed into floral reused. It has also won a series of Gold Medals avenues of Show Gardens, displayed by big names and commendations from the RHS In Bloom and the year when custom might need a welcome boost. such as The Tour, RHS Tatton and UK Event Awards. Kew Gardens. Other highlights included the One Big Shopping MANCHESTER DAY ✔ MCR STUDENT NIGHT OUT ✔ digthecity.co.uk Weekend, Dig the City discos and fun for the kids Take a look at our Marketing @digthecitymcr Following the success of the @ShopMCR The BID has delivered a number of targeted shopping events with Cbeebies Mr Bloom. At the and PR reports /digthecitymcr float in 2013, and support for Manchester since 2013 including Vogue Fashion’s Night Out and the MCR Bandstand, musicians from Manchester Jazz Festival heartofmanchester.com /digthecitymcr Day in summer 2014, the BID sponsored this Student Takeover, aimed at attracting the city’s 100,000 took to the stage and there were flower markets, major city event again in June 2015. With strong student population to an exclusive night of top offers, a Harvey Nichols Grey Goose Bar and talks by TV's our support, celebrations were staged in the fashion, music and street entertainment. gardening expert Diarmuid Gavin. It all ended with city’s shopping areas for the second year a bang thanks to Wild Rumpus’ Run Wild Child Building on this success, in 2015 the BID formed closer running, so visitors to New Cathedral Street treasure hunt and giant water fight, which brought partnerships with Manchester Arndale, student promotional and Exchange Square could enjoy colourful thousands of families into the city centre. agency UNiDAYS, Capital FM and The Warehouse Project’s performances and music. We also made 1 million social media team. The creativity of the BID community also helped to sure that the main parade took place at an turn the city green with window displays, special Dig the City has welcomed over earlier time to support businesses. The September MCR Student Night Out saw thousands of offers and a shopping competition. one million visitors students head into the city to snap-up discounts of up to Over 60,000 people came along and shops 30% from over 200 stores, promoted via targeted PR, digital, were given the chance to offer discounts, social media, leaflets and poster campaigns. Stores reported which were shared via the Manchester Day sales increases of up to 50% year on year. To encourage website, Manchester Evening News and shoppers across the BID area, the streets were dressed with promotional flyers. inflatable installations and students were entertained by DJs, manchesterday.co.uk games and food vans. #MCRday myunidays.com/mcr @shopmcr /shopmcr #studentnightout

7 8 BID PROJECTS

CHINESE NEW YEAR ✔ MARKETING AND PR CAMPAIGN ✔ After the success of the 2014 and 2015 celebrations, As dusk fell, a series of light projections illuminated Building on the strength of the modern branding Chinese New Year featured across a wide range of the BID has continued to grow its city partnerships the side of St Ann’s Church in spectacular fashion for our Year of the Horse and Year of the Ram broadcast and print media including a live weather around Chinese New Year. Working closely with a and visitors could enjoy snacks from the Chinese campaigns, internationally renowned illustrator report on BBC North West Tonight and news range of stakeholders including Manchester City Food Market. There were artists from Hong Kong Stanley Chow created a playful new image for the segments on ITV Granada Reports, BBC Radio Council, Federation of Chinese Associations of and a Giant Golden Dragon made a in Exchange Year of the Monkey. Manchester, Heart FM and Key 103. Over £600,000 Manchester (FCAM), Centre for Chinese Contemporary Square. With an Asian Street Food Village, ping pong of PR value was achieved (AVE) across national outlets Highly visible advertising and signage included digital Art (CFCCA) and cultural venues, contemporary events at the Tsingtao Bar, lion dancing and parkour runners, including The Mirror, Daily Express, The Times, Woman, screens at all three Manchester Airport terminals are now staged across the shopping district. there was something for everyone. The Whitworth, Waitrose Weekend and an online photo feature on and across the city; posters and panels on Metrolink, , HOME and Manchester City The Guardian showcased the BID’s celebrations For February 2016 Year of the Monkey events, Stagecoach, TransPennine Express, Northern Rail Football Club also ran themed celebrations. alongside global events. the BID secured headline sponsorship from and Virgin Trains networks; and press adverts in titles Manchester Airport and Hainan Airlines, alongside Retailers painted the town red by hanging lanterns, including City Life, Guardian Guide, Chester & District Locally, a media partnership with the Manchester sponsors Tsingtao Beer and Manchester City running workshops, Red Envelope schemes and Standard, Echo, Evening Post, Evening News led to more than 40 articles, a City Life Football Club. We worked with Transport for Greater offering personalised gifts. House of Fraser hosted a Star and MCR Weekly News South. special edition 12-page supplement and front cover Manchester (TfGM), Metrolink, NCP and regional VIP event for Hainan Airlines and Selfridges hosted the business story in Greater Manchester Business Week. The digital campaign included e-news bulletins transport operators to spread the message to Chinese BID’s launch party. Manchester Arndale ran children’s In total, 170 press articles talked about Chinese New to over 500,000 people and a dedicated what’s on residents, high spending and international shoppers, craft workshops and many other retailers took part, Year in Manchester. website, as well as homepage takeovers and features students, families and day visitors. Footfall was including Harvey Nichols, Paperchase, Kipling, across Manchester Evening News, Visit Manchester, recorded to be up 16% year on year and averaged at Jigsaw and UGG. Manchester Airport and Manchester City Football Club. more than 85,000 people per day. chinesenewyearmcr.com The BID coordinated a promotional video at the airport @CNY_MCR The streets were festooned with over 6,000 lanterns to hail the arrival of Chinese New Year and it has since /chinesenewyearMCR (double the number of last year) and hung at more been shared across the world. /chinesenewyearMCR sites including Corn Exchange, Manchester Arndale, The headline competition to win a holiday to Beijing /chinesenewyearMCR Spinningfields and First Street. received more than 11,000 entries, with more than 40% opting in for more information about future BID events. Take a look at our Marketing and PR reports heartofmanchester.com

9 10 BID PROJECTS INCREASING CHRISTMAS 2015 ✔

Visit Manchester’s Christmas campaign promoted the 1,830,949 TV audience range of activities and events on offer including the PROFILE 221,279 VOD audience Christmas Markets, Santa’s Grotto, Manchester Ice Rink, shopping, eating and drinking as well as various 624,012 national press audience theatre shows and pantomimes. The target audience was ABC1 consumers within a one to two hour travel 1,305,292 regional press audience CITY CENTRE PROMOTION BY VISIT MANCHESTER ✔ time of Manchester. 1,653,843 local press audience The BID supports and part-funds the city’s major seasonal Coverage included TV advertising across ITV Granada, 420,000 printed leaflets Video On Demand throughout ITV Central West, press campaigns and ongoing PR and marketing efforts to raise the profile 35,000 copies of MCR magazine of Manchester both nationally and globally. The work is delivered advertising in national, regional and local publications, by Visit Manchester alongside partners including Manchester a radio campaign on Heart FM NW, and online activity 14,005,000 radio listeners with Classic FM. Digital activity included a dedicated City Council, Transport for Greater Manchester (TfGM), Metrolink, 559,465 visits to visitmanchester.com/christmas Manchester Airport and various international airlines as well as microsite, e-newsletters, digital advertising and social other transport organisations including First TransPennine Express, media. A printed Christmas leaflet was distributed 236,887 e-newsletter recipients Northern Rail, Virgin Trains, Stagecoach and First Group. via targeted door drops, leaflet racks, City Hosts, NCP 3,274,340 Facebook reach car parks and Metrolink stops across Manchester. Outdoor advertising included static and digital sites 1,500,000 Twitter impressions These campaigns have led to an on key routes into the city. In addition A3 posters were 60 million+ opportunities to see the outdoor campaign * displayed in cafés, bars, shops and NCP car parks and additional £76 million spent by visitors at selected rail stations in partnership with Metrolink, to Manchester in 15/16. FTPE and Virgin Trains, alongside interior panels and tram wraps.

* based on Visit England calculation of £50.25 per £1 invested

WINTER 2016 ✔ SUMMER 2015 ✔ Visit Manchester’s winter campaign led with the BID’s Visit Manchester’s summer campaign highlighted key things to Chinese New Year celebrations. The target audience do in the summer months including Dig the City, summer holiday was ABC1 consumers within a one to two hour Nowhere does Christmas shopping like activities at the National Football Museum, Manchester Food and travel time. Drink Festival, shopping at Manchester Arndale along with transport Press advertising was in regional and local titles, manchester messages to help people get in and around the retail district. radio advertising on Heart FM (on air and online) visitmanchester.com/christmas Coverage included national, regional and local press advertising. plus online activity with Classic FM. Digital activity An on air and online radio advertising campaign was run with included a dedicated microsite, e-newsletters, Heart FM as well as online activity with Classic FM. Digital activity digital advertising and social media. Outdoor included a dedicated microsite, e-newsletters to UK databases, advertising was in conjunction with transport partners digital advertising and social media activity. Outdoor advertising was NCP, FTPE, Northern Rail and Virgin Trains at key on static and digital poster sites and the creative was displayed on stations and routes in to the city. transport networks into the city in partnership with FTPE, Northern Chinese New Year coverage: Rail and the Oxford Road Corridor. 709,872 regional press audience 177,880 national press audience 409,444 local press audience 2,259,260 regional press audience 35,000 copies of MCR magazine 1,228,332 local press audience 870,000 radio listeners 1,031,000 radio listeners 12,155 page views to visitmanchester.com/winter 42,058 visits to visitmanchester.com/summer 80,178 e-newsletter recipients 245,432 e-newsletter recipients 34,238 Twitter impressions

124,787 social media impressions with a reach of 85,619 25,918 Facebook reach #MCRChristmas 6 million+ opportunities to see the outdoor campaign 4 million+ opportunities to see the outdoor campaign

11 12 PR HIGHLIGHTS

13 14 BRIEFINGS AND CITYCO EVENTS ✔ INCREASING Our corporate events are the chance to meet the-scenes tours and talks, most recently at Corn face-to-face, hear from leading speakers and Exchange, NOMA, MSI, Manchester Science Park, make sure you keep up-to-date with BID projects. The Whitworth, Central Library and HOME. As part of this, we run VIP event launches and All our events give you the chance to learn about street group meetings. COMMUNICATION city trends, keep track of projects that will affect We also invite the BID community to CityCo’s business, such as major transport works, and find business networking events. These have included out how to get involved with the BID. briefings from Transport for Greater Manchester Please keep an eye out for invitations and attend (TfGM) and Greater Manchester Police, conferences if you can. To make sure you don’t miss out, YOUR BID MANAGER ✔ on city place-making, and developments in retail, please email your organisation's contact details property and professional services industries. Phil Schulze is the Heart of Manchester BID Manager and has over 20 to [email protected] We also organise The PA Network and behind- years’ experience in financial services and retail, working across the UK and managing M&S flagship stores in cities across the north including Glasgow, Newcastle, Leeds and Manchester. Phil is your first point of contact for all enquiries to do with the work of the BID and the services we provide in the retail district. SPEAKING WITH ONE VOICE ✔ The BID gives the retail sector a stronger voice and You can email Phil directly at [email protected] is in regular dialogue with city centre partners on or call 0161 838 3250. a range of issues such as transport, operations, security and tourism. KEEPING YOU INFORMED ✔ A number of representative BID retailers are now meeting quarterly with Executive colleagues at In our third year, your BID Manager, Phil Schulze, We send out monthly e-newsletters and publish Manchester City Council. These meetings have and the team of City Hosts have carried out more details of all our events, PR and event evaluations ensured that the leadership team is regularly than 2,500 business visits. These cover everything as well as footfall and sales trends and a city centre updated on Manchester’s retail sector and, in turn, from sharing sales and footfall information, letting events calendar at heartofmanchester.com businesses are able to discuss key issues such as members know about forthcoming BID and city We also have a BID LinkedIn Group – please join the cleaning and waste management, transport and events, plus all the latest on transport and other network to follow posts and news. homelessness. changes as the city expands.

Join the BID's LinkedIn Group to keep updated and connect with other BID members @ShopMCR Get in touch to share and promote your news, events and promotions

15 16 CITY HOSTS INCREASING

HELPING VISITORS ✔ HELPING YOU ✔ STANDARDS Over the past twelve months, our team of City Hosts As well as greeting the public and directing them has gone from strength to strength, welcoming more around the retail district, the City Hosts carry out and more customers. Last year the City Hosts helped business visits, providing a vital link between your OPERATIONAL SUPPORT ✔ BUSINESS CRIME REDUCTION PARTNERSHIP ✔ over 125,000 people, with visitors coming from all organisation and the BID team. The City Hosts have over the UK, and increasingly from abroad. The City struck up personal relationships with many of the The BID continues to respond to issues raised by members BID members can access the services of Hosts have visited a number of Manchester's leading shops they visit and help BID members understand around utilities and streetscape works, litter and gum CityCo’s award-winning Business Crime attractions to ensure they have personal experience what is going on in the city. removal, tree pruning, street cleaning requests, beggars and Reduction Partnership (BCRP). Members of the places that visitors are asking about, such as busking complaints. The City Hosts also help by keeping an can access intelligence briefings and training, In the third year of operation, the team has recently the National Football Museum and The Whitworth. eye on the standard of the city’s streets, observing hundreds connect to day and night time radios and scored over 95% in an industry mystery shop by of potential problems every week and escalating issues. participate in the city centre offender The City Hosts also helped to co-ordinate other The Welcome People, the company that manages exclusion scheme. city ambassadors and volunteers across transport hosting teams right across the UK, with many of the In October 2015, CityCo and Manchester City Council links and the Christmas Markets during the busy team scoring 100%. launched an extension to the existing commercial waste festive period. pilot scheme in the BID area; the aim being to consolidate collection points around King Street and St Ann’s Square to The team regularly conduct surveys and know that 130,000 visitors welcomed this year improve its overall appearance. around 75% of visitors are from the UK, with a further 11,000 visitors welcomed on average every month 20% visiting from abroad – from as far afield as China and America but also from all over Europe. Some of 45 visitors welcomed on average every hour the City Hosts are already multi-lingual but they are 7,157 intelligence reports related to environmental all currently undertaking further language training. issues generated this past year "Manchester’s BCRP is by far the best structured and 2,600 business visits this year informative partnership I have ever worked with. Our store’s

crime management results could not have been achieved without being an active member. I’d like to personally thank the team in helping the business manage offenders, build police relationships and share resources."

—Stephen Short, Selling Support Manager, Debenhams

"Jigsaw continues to work very closely with the BID, which benefits us individually and also collectively on King Street. We partner on everything from event planning, through to tackling operational issues such as improving waste collection. It is great to have a team working tirelessly on our behalf.”

—Erica Roberts, Store Manager, Jigsaw Read on to find out what we have planned in the next twelve months.

17 18 OUR ACTIVITY PLAN FOR 2016/17

THE YEAR AHEAD

Mystery Shopping Awards Summer Weekend Halloween Wed 25 May Fri 22 - Sun 24 July Sat 29 October Free Mystery Shopping exercise to provide The BID rounds-up a summer The BID leads on a city retailers with individual results. Top rated weekend of family fun at the start celebration of Halloween. Chinese New Year 2017 Thurs 26 - Sun 29 January MCR Student Spring Break businesses are invited to a Winners’ Breakfast of the school holidays. Tasters MCR Student Night Out In the weekend build-up, and the cream of the crop take a seat at the of Manchester Science Festival, shoppers can enjoy promotions, Tues 19 April Tues 27 September The BID continues to develop its Retail Trust Celebration Ball on 16 June. Manchester Jazz Festival and make-overs, parties, music and partnerships to celebrate Chinese New The BID, Manchester Arndale, UNiDAYS and The Manchester Picnic provide The BID, Manchester Arndale, UNiDAYS and themed events. The streets will Year, a flagship attraction in the city and Capital FM team-up to host a student shopping lots of reasons to visit as the Capital FM team-up to host a student shopping be dressed for the occasion in retail calendar. Year of the Rooster events King Street Festival streets are brought to life with spooky style. extravaganza during spring term. From 4-8pm extravaganza at the start of autumn term. will build on the success of previous the city’s 100,000 strong student population can Sat 28 - Mon 30 May music, food, gardens and games. From 4-8pm the city’s 100,000 strong student festivals, showcasing a mix of traditional snap up discounts, enjoy DJs, street food and Over the May Bank Holiday the BID celebrates the population can snap up discounts, enjoy DJs, and contemporary performances, art, entertainment. revival of Manchester’s iconic shopping street as street food and entertainment. film, food and family activities. it looks to the future. The VIP experience allows customers to sample some of the UK’s best brands with special events, gifts and tastings.

SPRING SUMMER AUTUMN WINTER 2016/17

May BID Board July BID Board October BID Board January BID Board VM CHRISTMAS CAMPAIGN

VM SPRING CAMPAIGN VM SUMMER CAMPAIGN VM AUTUMN CAMPAIGN VM WINTER CAMPAIGN

ONGOING ACTIVITIES

STANDARDS COMMUNICATION PROFILE Clean, safe, welcoming streets Development of City Hosts Keeping you up-to-date PR Building on the relationship between City Hosts have proved to We will continue online, print We will continue to work with our On the consumer side we will continue our City Hosts, the BID’s Operations be a real success and we will and face-to-face communication, PR agency on positive stories to to liaise with Visit Manchester to Team and the Neighbourhood continue to work with The Welcome building on business visits and promote the BID's work and raise the co-ordinate retail coverage as part Delivery department at Manchester People to make sure the team is sector meetings. Make sure your profile of Manchester's retail offer. of national and international press City Council, we will continue upholding standards of gathering local, regional and Head Office activity and familiarisation trips; and On the trade side we will aim to support stores by improving data, assistance, reporting and colleagues are kept in the loop. promote our City Hosts, BID events to attract national attention to environmental standards. obtaining feedback. Please email all contact details to and key dates to help drive awareness, Manchester as a leading retail [email protected] footfall and retail spend. destination for brands; promote the Operation King Street city centre in business and financial We will continue to work with press as a successful retail centre; Manchester City Council, landlords and position the BID as an influencer and agents to help the continued of strategies in the retail district. regeneration of this key retail route, now home to new high profile retail brands, restaurants, bars and hotels.

19 20 TRACKING How we invested in Year 3 Looking ahead 1. Based on over 97% collection rate Finances: Year 3 Finances: Year 4 2. Including sale of guidebooks, 2015/16 sponsorship for Dig the City and Business Plan Actual Budget 2016/17 THE IMPACT Chinese New Year figures figures 3.  2015 BID Events: Dig the City, Income Manchester Day, MCR Student Income Night Out, Chinese New Year BID levy £965,000 £950,000 1 BID levy £950,000 14 (production and marketing) 2 In 2016/17 the BID’s events, campaigns 4. PR agency support Additional income £55,070 Additional income £1,200 and activities will continue to be evaluated 5. Communications, additional Total income £965,000 £1,005,070 Total income £951,200 PR and marketing through the methods adopted in the first 6. Support for Visit Manchester's Expenditure seasonal and international Expenditure three years. PR coverage and other reports marketing campaigns 7. The Welcome People hosting Events and marketing Events and marketing can be found at heartofmanchester.com team contract 3 15 8. Year 1 operational and events Support for major events £340,000 £342,366 Support for major events £298,278 support, moved to core staffing Support for in Year 2 Support for communications campaign communications campaign BID events and PR campaigns Transport for Greater Manchester 9. Footfall and sales reporting provided 4 16 by Springboard UK — PR £70,000 £40,250 — PR £41,500 (TfGM) and Virgin Trains. These 5 17 — Footfall trends (e.g. week/ — Retail Awards and comms £12,000 — Retail Awards and comms £30,000 surveys tracked perceptions, 10. Recharge based on 50% of event time period or year-on- overheads incurred by CityCo Support for Visit Support for Visit motivation and demographics (managers of the BID). Fee less 18 year analysis) 6 Manchester campaigns £101,500 of visitors. The findings are than 7% of total expenditure Manchester campaigns £100,000 £100,750 — Event attendance figures where available on the website at 11. Set up costs incurred by CityCo Total events and marketing £510,000 £495,366 Total events and marketing £471,278 relevant and possible to record heartofmanchester.com totalled £103,000 – to be repaid — Anecdotal feedback and over the first five year BID term Operations Operations satisfaction from BID members, 12. Shared services includes partners and stakeholders Performance health-checking employer cost Development and Development and 19 — Where applicable, and with Monthly footfall and retail sales 13. All other expenditure such as management of hosting team £175,000 £169,000 7 management of hosting team £182,000 tracking is provided by Springboard audit, levy collection, legal and funding, event specific visitor membership costs Package to support surveys to track demographics, UK and based on four city centre 8 14. Based on 97% collection rate enhanced evening activity £50,000 event usage and satisfaction cameras and 20 reporting retailers. 15. 2016 BID Events: MCR Student Total operations £225,000 £169,000 Total operations £182,000 — Media value of local, regional There has been continued Spring Break, King Street Festival, and national press coverage development of the City Hosts in Summer Weekend, MCR Student 9 20 terms of feedback, training and Night Out, Halloween, Chinese Research/surveys £30,000 £20,000 Research/surveys £26,000 — Marketing coverage (media New Year (production and marketing) value, amount of contra/ visitor interactions. 16. Continued PR agency support partnership media secured) The Heart of Manchester BID has Core staffing £95,000 £137,435 Core staffing £139,295 17. 2016 Mystery Shopping Awards — Sponsorship attracted also extended its networks to and internal comms — Web hits to campaign include benchmarking, and has 18. Continued support for Visit Administration costs Administration costs landing pages developed links with major BIDs Manchester's campaigns Management recharge £45,000 £62,780 10 Management recharge £67,519 — Social media interaction in key cities. As part of this, the 19. Rise reflecting increase in national BID team has visited the Heart of living wage 11 — Redemptions of any competitions Repayment of set-up costs £15,000 £20,940 Repayment of set-up costs £20,940 London Business Alliance. Other or offers 20. Rise reflecting increase in number Accountancy/audit Accountancy/audit BIDs have now launched across of retailers providing sales 12 — Retailer engagement levels major cities in the north, such as reporting to Springboard UK (shared with CityCo) £20,000 £25,509 (shared with CityCo) £26,541 Leeds, Liverpool, Sheffield, Hull, Insurance/Audit/Legal/Other £16,658 13 Insurance/Audit/Legal/Other £16,600 Perception survey Sunderland and Newcastle and In 2014, the BID supported a all of the ‘Northern BIDs’ meet Total administration costs £80,000 Total administration costs £131,600 regularly to share information and Leisure Visitor Survey and Greater Contingency £25,000 £125,887 Contingency Manchester Resident Survey in address common topics of interest. partnership with Visit Manchester, Business Plan expenditure £965,000

Year 3 total expenditure £947,688 Year 4 total expenditure £950,173 Reserves/Re-ballot campaign £57,382 £1,027

21 22 Who is in the BID? MANAGING THE BID The Heart of Manchester BID is a specific geographical area where over 380 business members have agreed to invest in services, projects and special events to strengthen the retail core of the city centre. Governance Management The BID is an independent, not-for-profit company The BID is managed by CityCo, Manchester’s city governed by a Board responsible to levy payers. centre management company. The Chief Executive The Board is led by a sector champion Jane Sharrocks, and staff of CityCo are responsible to the BID Board

General Manager, Selfridges Exchange Square. for delivery of the Business Plan. EXCHANGE SQUARE Alongside the Chair, there are eight representatives CityCo brings together all sectors of the city centre from the retail sector, two representatives from economy, so retail has a strong representation at the Manchester City Council, one from Transport for heart of cross-sector conversations on the future of DEANSGATE Greater Manchester (TfGM), and three representatives the city centre. CORPORATION STREET NEW CATHEDRAL STREET from businesses with a vested interest in the BID CityCo’s management puts the administration costs MANCHESTER area, but which do not qualify to be a member of ARNDALE incurred by the BID company among the very lowest, the BID. Voting rights on decisions sit with the percentage-wise, in the country. This means that Chair and the retail representatives. the vast majority (over 90%) of levy payments are EXCHANGE STREET

A Finance Group and Marketing Group meet put towards projects and people that directly benefit NEW MARKET

bimonthly to discuss progress. the retail sector. This is aided by support for CityCo NEW MARKET NORFOLK STREET from Manchester City Council and its members. The ST ANN’SSQUARE Alterations to the business plan and budgets SPRING GARDENS ST ANN STREET levy is collected by the local authority, and operating CROSS STREET are authorised by the main Board. Changes in agreements (including baseline statements) ensure fundamental areas of concern – such as the levy MARSDEN STREET DEANSGATE FOUNTAIN STREET the process is transparent and effective. BROWN STREET rate and geographical area of the BID require an alteration ballot of all businesses within the BID.

SPRING GARDENS

BID Board Members List of streets in the BID area:

Deansgate York Street Police Street Kent Street Chair Associated Directors Piccadilly King Street Old Bank Street Newmarket Street Jane Sharrocks, General Manager, David Allinson, Manchester Arndale Selfridges Exchange Square Fiona Gasper, Manchester International Festival Mosley Street New Cathedral Street Half Moon Street Norfolk Street David Moore, Lambert Smith Hampton Fountain Street St Mary’s Gate Royal Exchange Arcade Milk Street Directors Stakeholder Representatives Joanne Elliott, Marks & Spencer Spring Gardens Exchange Street Royal Exchange Marble Street Roger Khoryati, McDonalds Cllr Pat Karney, Manchester City Council Cross Street St Ann’s Square Cheapside Phoenix Street Anne Latham, House of Fraser Mike Mellor, Transport for Greater Manchester Steve Mockl, Boots Sara Tomkins, Marketing Manchester Market Street St Ann Street Pall Mall Court Sickle Street Gareth Pierce, Ryman Mark Travis, Domo Corporation Street St Anns Place New Market Lane York Street Pall Mall St Ann’s Churchyard Marsden Street West Mosley Street

Brown Street St Ann’s Passage Sussex Street

odd numbers from 1–95, even numbers from 20–118 odd numbers from 1–49, even numbers from 2–40

odd numbers from 1–17 odd numbers from 1–47, even numbers from 2–56

even numbers from 2–32 odd numbers from 1–35, even numbers from 2–62

23 24 25 26 Get in touch This is your BID. It puts you at the heart of Manchester’s future. By working together, we can make the city centre the most thriving, profitable and desirable retail environment in the UK. We want to hear your news, upcoming events and promotions so we can communicate everything that’s great about Manchester’s shopping district. Let us know what’s happening in your store or business, come along to our events and get involved in the activities we have planned for the coming year.

0161 838 3250 [email protected] heartofmanchester.com @shopmcr /shopmcr

HEART OF MCR BID

27