wednesday, may 13, 2015 •

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5 to watch ’s sports presented by

in partnership with business awards View from the top Student landed a dream job in a competitive industry after upgrading his skills – and connections – in a postgraduate program at George Brown

s his last term at the University of AWestern came to an end, varsity football player Sean Reczulski came to the realization that his playing days would soon be over. Mr. Reczuls- ki, who’d majored in criminology, also realized he wanted to stay close to his passion – sports. But getting job-ready wasn’t easy, the 24-year-old found out, Organizing and he decided to go back to school. “It’s very difficult to break into the Committee industry, without a name and connec- tions,” he says. “I was in talks with the Kelly Alguire League for an intern- Director, Brand Engagement, ship program and they highly recom- North American mended George Brown College’s Sponsorships, Sport and Event Marketing program, BMO Financial Group for more hands-on experience.” Mr. Reczulski took the league’s ad- Shawna Archa vice and began the one-year post- Client Services Manager, graduate program in September 2013. Infinite Media It also rewards excellence through numerous awards. During his time in Dan Buckley the program, Mr. Reczulski won the Vice-President, Business Alumni Award, presented Group Account Director, to students who demonstrate aca- Innocean Worldwide demic proficiency, leadership and organizational skills. Today he works Jodi Clare full-time at the organization where he Director, Partnerships completed his internship – the Michael Marketing, “Pinball” Clemons Foundation (MPCF). The Cadillac Fairview Named after a famous former Corporation Ltd. Argonaut, the charity provides youth in Canada and around the world with Former George Brown College Sport and Event Marketing Student, Sean Reczulski, now works for the Micheal Tanja Coughlan access to education. MPCF also of- “Pinball” Clemons Foundation, a charity that provides youth access to education. Thomas Bollmann Marketing Manager, fers scholarships through the George George Brown College Brown College Foundation. be a challenge for many students,” what they learn. notes, “and there is a common bond This inspired Mr. Reczulski’s end-of- says Cindy Gouveia, President, George And for anyone considering a ca- with other people that have gone Kathy Dumanski year project, wherein students host Brown College Foundation. “Thanks reer in sports marketing, the former through the program.” Chair, School of Marketing, events to raise funds for selected to the generosity of donors and spon- footballer highly recommends George Mr. Reczulski also knows the impor- George Brown College causes. Deciding they wanted to give sors, such as the 5 to Watch Founding Brown College’s program. tance of the 5 to Watch event. back to future George Brown students, Partners, our student awards provide “It has a great reputation all over “When you’re part of the program’s Mike Fenton his team chose to raise money for financial support while recognizing the Canada,” says Mr. Reczulski, who also Alumni, there’s a good amount of Chair, Program Advisory scholarships. diversity and needs of our students liked the fact that the course attracts events to go to, but at 5 to Watch, Committee, School of “So many people come out of and celebrates their achievements. highly motivated students. you can probably pack a year’s worth Marketing, George Brown school with debt,” says Mr. Reczulski. Support from our donors means that “Everyone was either coming from of networking into that one night,” College “We held an event that would support more students have the resources they another job, or straight out of univer- he says. “People share, let you pick the George Brown College Foundation, need to achieve their goals.” sity, like me, so they knew exactly their brain, and will meet for a coffee Brendan Fyfe so future students can avail of the The team’s efforts created an en- what they wanted.” afterwards.” Senior Manager, money. We don’t want people to miss dowment that generates an award Some of the top executives across “It’s motivational too. You hear Programming, TSN out on education just because they each year to assist with the cost of go- the sports marketing landscape are about what someone has done in can’t afford it.” ing back to school. The project goes to graduates of George Brown College. their career and you think ‘I need to Bill Gaskey “Education and living expenses can show that students do put into practice “The alumni network is so strong,” he get started.’ ” CEO/Partner, Get Tickets E-Solutions Inc.

with people who might be their future Cathal Kelly wrote: “While talent is a Panelists who will speak about Cindy Gouveia Awards, colleagues or bosses.” given, it takes a village to pull it out how leadership impacts the host- President, Foundation Office, Distinguished industry personalities of someone.” ing of major sporting and cultural George Brown College expected at the event include this Mr. Williams contends that 5 to events are Mark Healy, Chief Market- networking year’s Honorary Chair of the selec- Watch “is that village,” giving young ing Officer at Tennis Canada; Kathy Nancy Hastings tion committee, Brian Williams, O.C. men and women in sports marketing Henderson, Senior Vice-President of Sponsorship & Marketing – and The veteran sportscaster and Olympic the recognition and inspiration to be Marketing and Revenue at the Toronto Manager, RBC commentator has close ties to George even better. 2015 Pan/Parapan American Games; fundraising Brown College. Not only has he, in The groundbreaking event also Dan MacKenzie, Vice-President and Stephanie Hill the past, helped select the five award welcomes back 5 to Watch host Kate Managing Director at NBA Canada; Account Manager, Global winners, his daughter is a successful Beirness. TSN’s Ms. Beirness was and Pat McEleney, Vice-President of Partnerships, Maple Leaf for the future graduate of George Brown’s Sport and the Olympic Morning co-host for the Partnerships at Canadian Tire. Sports and Entertainment 5 to Watch sets goals for Event Marketing program. London 2012 Summer Olympics and up and coming sports and “It is really all about mentoring and host of the 2012 NCAA March Madness Scott Hulbert building for the future,” notes Mr. Wil- Tournament. This content was produced by Managing Director, marketing professionals liams, who was awarded The Order of Indeed, everyone in the room, from The Globe and Mail’s advertising ideavation Canada in 2011. “And when we do that, the nominees to the winners and the department and George Brown t’s the sports and marketing event we are helping to support and build a program’s graduates, is an exemplary College. The Globe’s editorial Joshua Li Ithat every aspiring industry player stronger sports business industry with role model for other young hopefuls department was not involved Marketing & Events wants to attend. Now in its fourth more career opportunities.” looking to make a name for them- in its creation. Coordinator, Centre for year, the annual 5 to Watch Awards In a recent story on retired Canadian selves in this field. Business, – presented by Toronto’s George professional basketball player Ste- George Brown College Brown College’s Centre for Business ven Nash, Globe and Mail columnist in partnership with The Globe and Alicia Menzies Mail – will once again name five of Marketing Service the most accomplished and influential Coordinator, Canadians under the age of 40 in the Infinite Media sports business industry. This year’s At the event, scheduled for May 21 5 to Watch winners Corrie Moore at George Brown’s Waterfront Cam- Events Specialist, pus, students will mingle with 400 top Andrew Baker TSN sports executives and alumni of the Director, Games, college’s Sport and Event Marketing Canadian Olympic Committee Brandon Moonsawmy program, and perhaps get a chance to Senior Manager, Integrated network with their future employers. Tyler Mazereeuw Solutions, TSN Many top industry names have Senior Director, taken the program, for example, Business Development, Helen Rusan NBA Canada’s Director of Marketing Administrative Service and events, Jonathan Chang. Mr. Coordinator, Centre for Chang was hired as an intern by Dan Michael Rossi Business, George Brown MacKenzie, also a George Brown President, adidas Group Canada College Sport and Event Marketing graduate, and this led to a full-time position. Joanna Rotenberg Brad Sellors “We, in turn, have hired three other Chief Marketing Officer President, George Brown students on intern and Head of Strategy, Infinite Media (co-op) placements,” says Mr. Chang. BMO Financial Group “There’s no question: the Sport and Margery Taylor Event Marketing program at George Chris Shewfelt Guests at last year’s event take time out in the middle of the awards Professor and Coordinator, Brown College helped me carve a path Senior Director, Global ceremony to pose for a selfie being taken by TSN’s Kate Beirness, Post Diploma Marketing, into a profession that is like no other.” Partnerships, Maple Leaf Sports who will be hosting this year’s event, held on Thursday, May 21. George Brown College The event will also raise funds for & Entertainment Also included in the photo are Heather Moyse, two-time Canadian students just starting to pursue stud- Olympic gold medalist, TSN host Michael Landsberg, Tyler Ennis, Jordan Vader ies in the field, says Mike Fenton, Chair The winner of the Alumni NBA Milwaukee Bucks player and 2014 1st round NBA draft pick, Senior Director, Global of the Program Advisory Committee Achievement Award for Susan Cohig, Senior Vice-President NHL Business Affairs & Integrated Partnerships, MLSE of George Brown College’s School of graduates of the Sport & Event Marketing, the CFL’s Sara Moore, Vice-President Marketing and Marketing. “And it’s a chance for ev- Marketing Program at George Events, MLSE’s Chief Commercial Officer, David Hopkinson, Mark Peter Widdis eryone in the room to hear from, and Brown College is Nathalie Cook, Milliere, Senior Vice-President Production at TSN, Sean Reczulski, Professor | Enactus be inspired by, successful people shar- Vice-President of Sales and Foundation Manager, Michael “Pinball” Clemons Foundation and Faculty Advisor, ing their own stories of perseverance Brand Partnerships at TSN. Wesley Correa, Account Manager at Fitneff Inc. George Brown College and excellence, as well as to network SPONSOR CONTENT wednesday, may 13, 2015 • THE GLOBE AND MAIL

Mark Harrison TSN host and Olympic commentator President, Brian Williams O.C., who will attend TrojanOne this year’s 5 to Watch, says the event is “all about mentoring and building for the future.” Williams Mark Healy also serves as Honourary Chair of Chief Marketing Officer, the selection committee. Tennis Canada

Selection Dale Hooper Chief Brand Officer, Committee Rogers

Matt Afinec Shannon Hosford Chief Commercial Officer, Vice-President, Marketing and George Brown College Hamilton Tiger-Cats Football Club Communications, MLSE Foundation is championing student success through the Brent Barootes Sean Humphrey largest fundraising campaign in President and Chief Executive Officer, Vice-President Advertising & its history. The Success at Work Partnership Group Sponsorship Sponsorship, The Globe and Mail campaign is a $60-million private Specialists fundraising campaign to support Jim Kozak the college’s expansion vision Patrick Boivin Senior Director - Marketing, and increase scholarships Director of Recreation & Athletics, B2B & Sports Partnerships, CBC and bursaries. Concordia University Tandy Kustiak Campaign Stephen Brooks Senior Director, Human Resources, $60-million Senior Vice-President of Business Edmonton Oilers comprehensive campaign Operations, Toronto Jays Club Maureen Loweth Mike Ross Glenn Stanford Biggest Need Dean, Centre for Business, Chief Business Officer, Chief Operating Officer, Student aid and capital funds Charmaine Crooks George Brown College Hockey Canada St. John’s Icecaps President, NGU Consultants Impact Dan MacKenzie Geoff Ross Dan Thompson 100 per cent of donations go Ward Dilse Vice-President & Managing Director, Director of Sales, Senators Sports Chief Executive Officer, directly to students Senior Project Manager, NBA Canada and Entertainment Skate Canada Stadium Programming & Marketing, Why donate City Of Hamilton Kyle McMann Gavin Roth Laurel Walzak Supporting a George Brown Group Vice-President, Integrated Chief Commercial Officer, Chief Operating Officer, student is an investment that Justine Fedak Sales, NHL Enterprises Golf Canada Fitneff Inc. creates a positive ripple effect Senior Vice-President, in our community. A student Brand Advertising & Sponsorship, Mark Milliere Jacquie Ryan Trevor Whiffen becomes a workplace-ready BMO Financial Group Senior Vice-President, Production, Vice-President - Sponsorship and Partner, graduate. An employer fills a TSN Partnership Programs, Scotiabank Dickinson Wright LLP Lawyers critical need. A family moves up Joel Fingard the socio-economic ladder. An Sport Consultant, Sara Moore Mark Sabourin Brian Williams, O.C. individual develops confidence, Manitoba Sport Secretariat Vice-President, Marketing, Publisher, The Sponsorship Report TSN Host and Olympic skills and knowledge to last Canadian Football League Commentator, Bell Media a lifetime. That’s the impact Alison Gardiner Pierre Santoni your support can make. That’s Head of Brand and Marketing, Rick Ramsbottom Senior Director, VIA Rail Canada Cori Woolley Success at Work. Cactus Club Restaurants Vice-President, Sponsorship Sales & Senior Vice-President/Partner, Partnership Services, Pan/Parapan Adrian Sciarra Activations & Events, S&E For more information: Oliver Gleeson American Games Toronto 2015 Vice-President, Partnerships and Sponsorship Group georgebrown.ca/successatwork Vice-President & Corporate Counsel, Organizing Committee Merchandise Sales, Ottawa Sports SDI Marketing and Entertainment Group Tom Wright If you wish to support Bill Robinson Managing Director, our students and make a Gord Grace Chief Executive Officer, Hari Sihvo UFC Canada, Australia, New Zealand donation today, please visit Chief Executive Officer, Ontario Nova Scotia Sport Director, Sponsorship & Strategy, georgebrown.ca/donate. University Athletics Hall of Fame Molson Coors Canada

2015 student Bursary Recipients

Kellen Bondy Craig Garvie Jody-Ann Tam Megan Moore Sarah Moore BMO Sports Marketing Award CFL Achievement Award MLSE Award of Excellence SDI Sport and Event Marketing Award TSN Award of Excellence

“This honour validated my decision “It feels great to have my academic “I am honoured to be selected as “I currently own my own business “Receiving this award has provided to return to school after five years in success and community involvement this year’s recipient of the MLSE with Arbonne and am an intern at the me with additional financial support the workforce. The Sport and Event recognized by George Brown College Award of Excellence. I would like to MLSE Foundation alongside being as I pursue my academic studies in the Marketing program has given me Centre for Business and the CFL. express my gratitude to the donors in the Sport and Event Marketing Sport and Event Marketing program. the opportunity to combine my love This bursary will help to alleviate the who contribute to the 5 to Watch postgrad program at George Brown. I would also like to thank George of sport with my other work skills financial stresses that go with being scholarships annually. Their gifts will I strive to be a future leader in Brown College’s School of Marketing and has opened the door to many a postgraduate student and will allow continue to impact and influence charitable organizations and look for implementing and organizing the career paths. I am very grateful for the me to better concentrate on my future sport and event marketers as forward to opportunities to come. I 5 To Watch bursary program, allowing support that alumni and companies education and starting my career in they have my career. Thanks to the would like to thank Oliver Gleeson students to be recognized for their like BMO provide students in this sport marketing.” Sport and Event Marketing Program from SDI Marketing for presenting me academic achievements.” program.” at George Brown College, I have with the award.” been able to forge a path towards my Presented by Tyler Mazereeuw, Senior dream career.” Presented by Kathy Dumanski, Presented by Kelly Alguire, Director, Director, Business Development, CFL Presented by Oliver Gleeson, Chair, Centre for Business, School of Brand Engagement, North American Vice President & Corporate Counsel, Marketing, George Brown College Sponsorships, BMO Financial Group Presented by Mike Fenton, Chair, SDI Marketing Program Advisory Committee, School of Marketing, George Brown College

Hosted by TSN’s Kate Beirness, confirmed speakers include:

TSN’s Kate Beirness Mark Healy Katherine Henderson Chief Marketing Officer, Senior Vice-President, Thursday, May 21, 2015 Tennis Canada Marketing and Revenue, Toronto 2015 Pan/Parapan Networking Reception at 6 p.m., Awards and Keynote Panel at 7 p.m. American Games Organizing Committee George Brown College, Waterfront Campus, Toronto

Network with the most innovative minds in the sports business world, listen as celebrated sports leaders share thoughts on the industry and participate in the celebration of this year’s 5 to Watch winners. Get your tickets now at 5towatch.ca Space is limited – Individual and group tickets available. Proceeds will fund student awards at George Brown College Centre for Business.

Dan MacKenzie Pat McEleney Vice President Vice-President of & General Manager, Partnerships, presented by in partnership with NBA Canada Canadian Tire