Mass Circulation Periodicals and the Harmsworth Legacy in the British Popular Magazine Industry Howard Cox University of Worcester Paper prepared for the European Business History Association Annual Conference, Bergen, Norway, 21-23 August 2008. This is a working draft and should not be cited without first obtaining the consent of the author. Professor Howard Cox Worcester Business School University of Worcester Henwick Grove Worcester WR2 6AJ UK Tel: +44 (0)1905 855400 e-mail:
[email protected] 1 Mass Circulation Periodicals and the Harmsworth Legacy in the British Popular Magazine Industry Howard Cox University of Worcester Introduction This paper reviews some of the main developments in Britain’s popular magazine industry between the early 1880s and the mid 1960s. The role of the main protagonists is outlined, including the firms developed by George Newnes, Arthur Pearson, Edward Hulton, William and Gomer Berry, William Odhams and Roy Thomson. Particular emphasis is given to the activities of three members of the Harmsworth dynasty, of whom it could be said played the leading role in developing the general character of the industry during this period. In 1890s Alfred Harmsworth and his brother Harold, later Lord Northcliffe and Lord Rothermere respectively, created a publishing empire which they consolidated in 1902 through the formation of the £1.3 million Amalgamated Press (Dilnot, 1925: 35). During the course of the first half of the twentieth century, Amalgamated Press held the position of Britain’s leading popular magazine publisher, although the company itself was sold by Harold Harmsworth in 1926 to the Berry brothers in order to help pay the death duties on Alfred Harmsworth’s estate.