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SPORTS MARKETING NEWS, PRODUCTS AND EVENTS FROM LINCOLN ELECTRIC June 2013 LINCOLN ELECTRIC PLAYS HOST TO CUSTOMERS AT THE 97TH INDY 500 By: INDYCAR.com The newest Indianapolis 500 champion wears his emotions on his sleeve. The newest Indianapolis champion is a fierce competitor with a self-deprecating humor. The newest Indianapolis 500 champion isn’t too proud to be a mentor for younger drivers and a sounding board for fellow veterans. The newest Indianapolis 500 champion is Antoine Rizkallah Kanaan Filho (Tony Kanaan), and on a brisk morning after his scintillating triumph in “The Greatest Spectacle in Racing” it’s still difficult for the 38-year-old from Salvador de Bahia, Brazil, to swallow the distinction. “The day that I see Dan Wheldon, Dario Franchitti and my face together on that trophy, that’s when it’s going to hit me,” said Kanaan, whose bas relief image will be the 100th added to the Borg- Warner Trophy. “Dan will have the biggest teeth, Dario the biggest eyebrows and me the biggest nose. It’s a dream come true for me and I fought so hard for many years.” Maybe it was destiny -- team co-owner Jimmy Vasser drove the No. 12 in his Indy car career, it was Kanaan's 12th start, he was starting 12th and had the 12th pit box – and even some luck was with the team. Kanaan, the 2004 IZOD IndyCar Series champion who was making his 201st consecutive Indy car start, triumphed in his 12th Indianapolis 500 start. The victory completed a “500” straight flush – he had finished second through fifth – and was the 16th of his career . All of Lincoln Electric's customers enjoyed themselves in the comfort of the 80 person suite on Gasoline Alley. All seven regions were represented with customers as well as a salesperson from each region. Bobby Rahal, the 1986 Indy 500 winner, was the guest speaker at dinner Tony Kanaan stands next to the Borg-Warner Trophy celebrating his first on Saturday night. Current drivers Simon Pagenaud and Chrarlie Kimball Indianapolis 500 victory stopped by the suite on race day to meet our customers. The police escort to the track and the garage and pit tours prior to the start of the race only added to their excitement. It was a special weekend for all of our guests as they received a "behind the scenes" experience at the "Greatest Spectacle in Racing". Thanks to the following people who helped make this years Indy 500 such a successful event: the Sports Marketing Department, Indianapolis Sales Office, Corporate Sales (Dave Mazak), Marnita Robinson and Lori Hurley and the salesmen that attended with their customers. PAGE 1 1 June 2013 “WE DID IT!” FRONT ROW MOTORSPORTS EARNS FIRST WIN IN 1-2 FINISH By: teamfrm.com STATESVILLE , N.C. (May 6, 2013) – Front Row Motorsports earned its first NASCAR victory Sunday night at Talladega (Ala.) Superspeedway when David Gilliland pushed teammate David Ragan to the checkers in a dramatic last-lap surge to cap off a wild and rain-interrupted race. Ragan earned Bob Jenkins’ young team its first Sprint Cup Series win and Gilliland finished second for the best – and most dramatic – finish in team history. The ending came in the form of a green-white-checkered finish, in which Ragan and Gilliland restarted in 10th and 11th respectively. In two laps, the pair freight-trained through the traffic in their Roush Yates-powered Ford Fusions to emerge at the front of the pack – seemingly out of nowhere and to the surprise and delight of the rain-soaked crowd. The win is the second Sprint Cup victory for Ragan, and the runner-up finish ties Gilliland’s best career result. The milestone event put partners Farm Rich (No. 34) and Love’s Travel Stops (No. 38) in the spotlight in their first season working with Front Row Motorsports. “This is a true David vs. Goliath moment here,” Ragan said. “This is special to get Front Row Motorsports their first win. It feels like I’ve never been in Victory Lane before, I’m so excited. We’re a small team. We build our own chassis, our own bodies, and it’s such a special moment for our team and all of our partners. This is big.” For Jenkins, whose passion for racing led him to purchase a small NASCAR team in 2004, the Victory Lane champagne was long, and patiently, awaited. “I’ve got guys at the shop that have the heart to win races,” Jenkins said. “We just haven’t always had the resources. So the challenge for me is, as we build cars, to make them better every week and to put ourselves in a position to win a race and that’s really what happened (Sunday). “It’s just so satisfying to see that over the last nine years, we’ve gotten a little bit better every single year, and I felt the progress and I knew it was just a matter of time before we’d win one of these things.” The 1-2 finish almost didn’t get the chance to happen. The 500-mile race was red-flagged at Lap 126 because of rain, and many thought the race would be declared over. Ragan sat in 18th, Gilliland in 24th and teammate Josh Wise in 26th when racing was halted, and the drivers thought their workday was done. But NASCAR saw clearing skies and the chance to finish the race under green. After a three-hour and 36-minute red-flag period, the track was dry and NASCAR called for drivers to return to their cars. The race saw one more lengthy delay after a multi-car accident on Lap 184, which led to the green-white-checkered finish. As dusk fell over the track and a light rain began falling once again, the field went green for two more laps of hard racing. “My crew chief, Frank Kerr, said, ‘You’ve got to have the restart of your life,’ and we had a good one,” remarked Gilliland. “It’s a huge day obviously for any team to get first and second, but for Front Row Motorsports and our little team, and what we do it with, we’re really proud of that.” MATT KENSETH TAMES DARLINGTON WITH 3RD VICTORY FOR THE SEASON By: joegibbsracing.com Matt Kenseth captured the win in what was a dominate night for Joe Gibbs Racing in the NASCAR Sprint Cup Series Bojangles Southern 500 at Darlington Raceway. Kyle Busch dominated the majority of the race but a cut right rear tire on the last run of the night would leave him back in sixth, while Denny Hamlin returned to lead the 11 team to a second-place finish. Kenseth started his No. 20 Home Depot Husky Toyota from the seventh position and was able to drive into the top five and settle into third on the night’s opening run despite battling some loose handling conditions with his racecar. Shortly after the first round of green flag pit stops Kenseth would drive his way up to second behind his teammate Kyle Busch. The two teammates would hold those spots until a round of green flag stops just prior to the midpoint of the race. Kenseth would cycle through fourth following the stops and continued to hold that position with 100 laps to go. A caution with 66 laps to go would bring him down pit road again for four tires and fuel and Kenseth would remain fourth for the restart. He would get a great restart to jump into second behind Busch once again. A caution with 39 laps remaining would have Kenseth set to restart fourth with 35 laps remaining. He would climb to second once again behind Lincoln Electric is the Busch and eventually took the lead with about 10 laps exclusive welder of remaining. Kenseth pulled away down the stretch for his third Joe Gibbs Racing victory of the season. PAGE 2 JuneMay 2013 ALVES WINS BACK-TO-BACK “LAST COWBOY STANDING” EVENTS By: pbr.com LAS VEGAS ― When the buzzer on the final ride of Round 4 sounded, the crowd erupted. Silvano Alves (Pilar du Sol, Brazil), the two-time reigning PBR World Champion, had defended his Last Cowboy Standing title. Alves rode Smackdown (Dakota Rodeo/ Chad Berger/Clay Struve) for 92.5 points in the final round at the Mandalay Bay Events Center on Saturday, earning $112,400 for his efforts. Alves has now won the second-richest event on the Built Ford Tough Series twice ― in consecutive years ― as he moved to more than 1,319 points ahead of Marco Eguchi in the world standings. In Round 2 on Saturday, 25 men were whittled to seven with L.J. Jenkins, from Porum, Okla., leading the way, followed by Alves. Jenkins won Round 2 with 89.5 points on Slippery Devil (Wolf Creek Cattle & Rodeo. LLC). The final seven also included Nathan Schaper (Grassy Butte, N.D.), Valdiron de Oliveira (Aparecida de Goiania, Brazil), Aaron Roy (Asquith, Canada), Cody Nance (Paris, Tenn.) and Joao Ricardo Vieira (Itatinga,Sao Paulo, Brazil). Each of the final seven riders failed to make a successful ride in Round 3, requiring a Round 4 to determine the champion. The total scores from previous rounds put Alves and Jenkins as the last riders in the round. Smackdown was restless in the chute and challenged Alves from the moment he took his seat. After a few attempts to find his position, Alves was forced to re-pull his rope, which allowed Jenkins to ride first.

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