october 8, 2010 | Modern distillery Age Weekly e-Newsletter Volume 1 | Number 41 “Spirit of Mount Vernon” Industry Another Letter to Congress on H.R. 5034 Heritage Dinner and Spirits Rare Auction On October 4, another joint letter was sent to Congress: “Dear Member of Congress: “Last week, the House Judiciary Committee held a hearing on H.R. 5034 and the new language being proposed by its author. We believe the testimony provided convincing evidence that this version of the legislation, like the previous version, would allow the promotion of discriminatory state laws and would invite new litigation that would upend the careful balance of local, state and federal regulation of alco- hol beverages. We remain united in our opposition to this version of H.R. 5034. “First, while proponents of H.R. 5034 have claimed that an ‘avalanche’ of litigation exists, nothing could be further from the truth. There is one case today that Former Gov. Frank Keating (Okla.) poses with James L. Bareuther has not been substantively resolved by the trial court. (R), retiring COO of Brown-Forman and two-term Chairman of the Since 2005, 39 lawsuits have been filed in federal Distilled Spirits Council, as he is inducted into the George Washing- courts, including two challenges filed by wholesal- ton Spirits Society. DISCUS President Peter Cressy speaks from the ers. In more than half of these cases, state laws were podium. upheld. “None of the court decisions have ever resulted in The Distilled Spirits Council’s (DISCUS) ninth annual “Spirit of Mount Vernon” the dilution of a state’s broad 21st Amendment power heritage dinner and rare spirits auction was held on the lawn of Mount Vernon to regulate alcohol beverages. Where courts have on October 6 and raised $200,000 for the education programs at Historic Mount overturned state laws, states have had no difficulty Vernon, bringing the grand total for the history of this event to $2.2 million. finding nondiscriminatory ways to exert control that “The partnership between Mount Vernon and the Distilled Spirits Coun- continued on page 8 cil has been extremely important to our mission of educating people about George Washington,” said Jim Rees, Executive Director of Mount Vernon. “Not only has DISCUS supported exhibits that allow us to tell the story of Washing- Michigan Governor ton’s entrepreneurial endeavors, the organization continues to raise funds that Repeals Spirits Sampling directly benefit our education programs.” “It has been a great honor for the spirits industry to work so closely with Ban Mount Vernon to support its important education programs,” said Peter Cressy, Michigan Governor Jennifer Granholm has signed a President and CEO of DISCUS, which sponsored the event. “It has also been bill repealing a Prohibition-era ban on spirits sampling a wonderful opportunity to showcase George Washington’s role as a leading events at package stores. House Bill 6426, sponsored distiller and entrepreneur of his time.” by State Representative Bert Johnson, gives consum- continued on page 8 ers the opportunity to sample up to three separate one-third ounce samples of spirits in any one calendar SF Mayor’s Veto of Alcohol Fee Upheld day at a pre-planned tasting event. Mayor Gavin Newsom vetoed, as expected, a Board of Supervisors proposed fee “In today’s economy customers want to know what on alcoholic beverages to reimburse San Francisco for the costs of abuse and addic- a particular single malt Scotch or bourbon tastes like tion. The veto held by a vote of one. before spending $40-$50 on a bottle,” said Distilled Under the proposal, the first of its kind in California, alcohol distributors would Spirits Council (DISCUS) Vice President David Wojnar. have been charged 35 cents for every gallon of beer they sell, $1 for a gallon of “Tasting events are a long-standing and responsible and $3.20 for a gallon of spirits. means by which customers can make better informed Supervisor John Avalos, who proposed the fee, said he might take the issue buying decisions. Tools like tastings allow business directly to the voters next year. owners to better serve their customers, and that’s continued on page 9 will be used in Diageo Scotch blends past three years. Since fiscal year 2009, water Diageo Opens First starting in 2012. usage has been cut by 17.5 percent. Diageo may build another major Scotch Dewar’s recently unveiled a new cohesive Malt Whisky Distillery whisky distillery within the next few years look and package design, visually linking its of Scale in Over 30 if demand for its brands continues to rise in portfolio of blended and single malt Scotch Years Latin America and Asia. . Diageo recently opened its new £40 Bacardi Completes Brown-Forman million distillery in Speyside, Scotland. The Roseisle distillery is the first malt distillery First Phase of $250 Receives Perfect of scale to be opened in Scotland in over 30 years. In a statement, Diageo said the Million Investment in Score from the Human distillery was built “in response to the high Dewar’s Rights Campaign demand for brands such as Bacardi Limited’s initial phase of its $250 Brown-Forman received a perfect score of Johnnie Walker and Buchanan’s around the million dollar investment in Scotch whisky 100 points out of 100 in this year’s Corporate world.” The investment in Roseisle is part of production has been completed. The invest- Equality Index (CEI), an increase of 15 points a capital investment program in Scotland ment was made to meet growing demand over last year’s tally of 85 points. A total of which has totalled £600 million over the past for Dewar’s Scotch whiskies. 615 businesses were rated this year. The six fiscal years. average rating across the entire index was “Economic growth and consumer demo- 87 percent, compared to 86 percent last year. graphics present a great opportunity for Companies are evaluated for their policies the Scotch whisky industry and for Diageo’s and practices affecting gay, lesbian, bisexual outstanding brands,” said Paul Walsh, Diageo and transgendered (GLBT) employees. CEO, “especially in the developing markets. “Brown-Forman has long supported the The construction of Roseisle will allow GLBT community and receiving a perfect Diageo to supply the growth in demand of score is an indicator of our continued its premium international Scotch brands as commitment to equality in the workplace,” well as spotlights our firm commitment to said Brown-Forman Chief Diversity Officer both the growth of the category and the Ralph de Chabert. “Brown-Forman is an Scottish economy.” inclusive organization that seeks to learn “The Roseisle malt whisky distillery from the diverse backgrounds and unique represents one of Diageo’s biggest invest- talents each of our employees brings to the ments into the Scotch whisky category and table.” forms part of our £100 million three year “Demand for Dewar’s Scotch whiskies Last year, Brown-Forman implement- investment program in the development has grown significantly in the U.S., Asia and ed domestic partner benefits regardless of Scotch,” said Bryan Donaghey, Managing other emerging markets and we are excited of gender or sexual orientation; created Director of Diageo Scotland. “This official to have completed the first phase of a new employee resource groups for GLBT, African- opening is a true celebration of the fantas- infrastructure project to support higher American, Hispanic and female employees; tic expertise and knowledge that we have in inventories of maturing whisky and increase began requiring mandatory training of all our business.” our blending, bottling and packing capa- employees on diversity and sexual orienta- Roseisle has been built at a time when bilities,” said Seamus McBride, President and tion in the workplace; amended its nondis- the global Scotch whisky market remains CEO of Bacardi Limited. crimination policy to include transgender buoyant with the Scotch Whisky Associa- Dewar’s has undertaken a comprehen- and sexual identity expression; and stipu- tion (SWA) reporting exports to have risen sive redevelopment of an existing site in lated that its travel and entertainment and by three percent in value to £3.13 billion, Parkhead, Glasgow, and has built five new relocation policies could not exclude GLBT contributing £99 every second to the U.K. maturation warehouses and a new blend employees and/or their partners on that trade balance in 2009. Over the same period, center, as well as installed new bottling lines basis. export volumes increased by four percent and packing equipment. The Dewar’s expan- worldwide, with the equivalent of 1.1 billion sion project, which started in July 2007, will Research and Markets 700-ml bottles of Scotch whisky shipped. be completed in phases over ten years. The Roseisle distillery has already won Bacardi also purchased more than 100 Stores Report two awards in the Royal Institute of Char- acres in central Scotland and developed Research and Markets has announced tered Surveyors (RICS) Scotland 2010 Awards a second maturation facility including six the addition of the “2011 U.S. Beer & Wine & — Sustainability Project of the Year and the warehouses. Three more aging warehous- Liquor Stores Industry Report” report to its overall Project of the Year. It features 14 es are currently under construction and a publications. copper stills crafted by Diageo’s coppermiths blending facility will be built next year. The Beer & Wine & Liquor Stores Industry at Abercrombies, Alloa, and has a produc- Efficiencies in Dewar’s Scotch production report, published annually, contains indus- tion capacity of 10 million liters of spirits have resulted in energy savings, and usage try statistics, forecasts and demographics. per year. The distillate produced at Roseisle is down by 11 percent in distilleries over the continued on page 3

2 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter Research and Markets ’s “La Part des Anges” Auction continued from page 2 The fifth annual La Part des Anges auction and charity event, which took place on Septem- It features 2011 current and 2012 forecast ber 16 in the historic Chais Monnet in Cognac, raised over $95,000 for charity at an event estimates on the size of the industry (sales, attended by over 650 people. establishments, employment) nation- ally and for all 50 U.S. states and over 900 metro areas. New to the report this year are financial ratios, number of firms and payroll estimates. The report also includes industry defini- tion, five-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establish- ment (nine categories) and estimates on up to 10 sub-industries including ales, wine coolers, spirits and . Diageo iPhone App Diageo has launched a new iPhone app for its cocktails site, thebar.com. Recent stats Auctioneer Gérard-Tasset & the $22,000 bottle of Rémy from La Part des Anges auction show that 83 percent of people conduct Photos © BNIC/G. Martron party planning research before they leave Twenty-four bottles, some rare and limited editions, were offered by Cognac houses and home. auctioned under the gavel of Maître Gérard-Tasset. All of the lots sold in under an hour. The money will be donated to the Institut de France for the renovation of art collections at the Domaine de Chantilly near Paris, and to the “Solidarité Urgence” association. Three people were honored at the event for their work in educating and promoting Cognac around the world. The “International Cognac Writer” was awarded to Jörg Zipprick for his book Die Welt des , the first piece of work dedicated to Cognac in the German language in 25 years. The “International Cognac Personality” was given to Flavien Desoblin, a Frenchman, for honoring Cognac at his bar, the Library, in New York City. The ”Lifetime Achievement Award” was given to Nicholas Faith for his exceptional knowl- edge and passion for Cognac and its region. His book, Le Cognac, published in 2004, is consid- ered an important book of reference. Societé in New York Martell Cognac launched the Martell Societé in New York City on September 21. The idea behind The Martell Societé is “to allow influential and respected individuals access to the world’s most intriguing brands and the oldest and greatest of all the Cognac Houses — The “This app gives them the chance to be House of Martell,” according to a company statement. responsible master mixologists and the ulti- mate party planners, whether they’re look- ing for tips before heading to the store, en route, within the store or even at their favor- ite bar,” Diageo wrote in a release. The new app is available on the iTunes U.S. Apple Store and is compatible with all U.S. iPhone, iPod Touch and iPad devices.

L-R: Niki Cheng (founder of Bo Concept) and Eric Tsang (actor from Hong Kong) at the Martell Societé event continued on page 4

3 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter Martell Societé Pernod Hosts Second Grande Champagne (40% ABV) is a continued from page 3 12-year-old from Domaine de Commu- At the New York City event celebrities, Annual Creator Of Art nion and sells for about $85 for a 750-ml CEOs, artists, entrepreneurs and specially appointed Martell Ambassadors gath- Competition ered together to showcase their products Pernod Aux Plantes d’ and businesses. Martell Societé members Superieure has kicked off its second annual have access to the Societé programs and national “Creator Of Art” contest, looking for to branded items. They can also attend the “absinthe-inspired masterpieces.” annual holiday pop-up store in New York. Partners can offer specially created custom- ized and limited edition products to Societé members and will have the opportunity to partner with Martell for special events and functions throughout the year. Smirnoff DJ TV show Smirnoff , a Diageo brand, is launching a new reality television show, Master of the Mix, to search for the “ultimate bottle. Gabriel & Associes will continue to mix master … to crown the hottest DJ in release Cognacs from all the major grow- the world.” The program will be hosted by Hosted on its Facebook page, the contest ing regions. will award the first place winner with $1,805 (the year Pernod Fils began distilling in Galliano L’Autentico France). A celebratory event is being planned Lucas Bols is bringing Galliano concurrent with The March 2011 Armory L’Autentico back to its U.S. portfolio and Show in New York City. All submissions must will reintroduce the original 1896 recipe be original works and all works must include nationwide this fall in time for National the date 1805. Submissions will be accepted Harvey Wallbanger Day on November 8. through January 31, 2011, in categories of Based on the original recipe developed painting, illustration, photography, video in 1896, Galliano L’Autentico is an artisa- and digital/animation.

Grammy nominated producer and DJ, Just Gabriel & Associes Blaze, and Kid Capri, another DJ. The show is produced by GTM and Ben Silverman’s Cognac Two new Cognacs from Gabriel & Asso- studio, Electus. The competition kicks off in cies Cognac are in the U.S. in the Preiss Hollywood and moves to Las Vegas, Miami, Los Angeles, New York and London. The grand prize is $250,000 in cash and prizes, including a personalized Smirnoff bottle. Jameson ‘Truth or Folklore’ Promotion Jameson is offering on-premise accounts sampling events that allow consumers to engage in Jameson’s nal herbal liqueur with juniper, and “Truth or Folklore” game played on Apple yarrow musk. It was a key ingredient in the iPads. During the game, Jameson sampling Harvey Wallbanger cocktail named for the ambassadors approach consumers and chal- Manhattan Beach surf star in the 1960s and lenge them to determine whether a state- 1970s. ment displayed on the iPad is “truth” or “folk- The Harvey Wallbanger Gift Set will be lore” before the time runs out. Participants released before the holidays including one play three rounds and have the opportunity Imports portfolio. Fins Bois (40% ABV) is 375-ml bottle and one traditional Wall- to receive a special Jameson branded prize. from Chateau de Clam and sells for about banger glass with the cocktail recipe. Gallia- $35 for a 750-ml bottle. no L’Autentico (42.3% ABV) is also available in a 750-ml bottle for about $34.99.

4 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter Blanco is available in 50-ml, 375-ml and Stolichnaya Wild Buffalo Trace 2010 750-ml bottles (about $19.99). Reposado Cherri Antique Collection has aged for 11 months in oak barrels. It’s available in 375-ml and 750-ml bottles William Grant & Sons has released Buffalo Trace Distillery has released its (about $24.99). Añejo has aged for two Stolichnaya Wild Cherri, the 12th flavor in 2010 Antique Collection with five limited- years in oak barrels. It’s available in 50-ml, the Stolichnaya portfolio. Stolichnaya Wild release whiskeys of various ages, recipes 375-ml and 750-ml bottles (about $29.99). Cherri (37.5% ABV) is available in 750-ml and proofs. All are available in 750-ml Organic Blanco is available in 750-ml bottles for about $69.99. bottles (about $29.99).

3 Amigos will have a national rollout in 2011. The were recently named as Sazerac Rye 18 Year Old (45% ABV) is the official of Phoenix International comprised of whiskey that was aged on Raceway and will sponsor the season fina- bottles for about $23.99. One-liter and 1.75- the first floor of Warehouse K. le for the NASCAR K&N Pro Series West in liter bottles are also available. Print ads for Eagle Rare 17 Year Old (45% ABV) was Phoenix on November 13 — the 3 Amigos Wild Cherri will feature actress Julia Stiles, distilled in the spring of 1993 and aged in Tequila 125. who debuted as the second Stoli Original Warehouses C, H, I, K and Q. last July in a classic speakeasy setting remi- George T. Stagg (71.5% ABV) is from niscent of 1920s style and cocktail culture. Warehouses H, I, K and L. This uncut, unfil- Sorbetta Island The tag line is “Live a life of flavor.” tered bourbon was distilled in the winter of Raspberry and 1993. The Black Grouse William Larue Weller (63.3% ABV) is an Lime Liqueurs The Famous Grouse blended Scotch uncut, unfiltered, wheat bourbon distilled Long Island Spirits is ready to release whisky has released The Black Grouse, in the summer of 1998 and aged on the two new liqueurs, both made from LiV called “the darker side of The Famous fourth and ninth floors of Warehouses I Vodka, 100 percent potato based (all Long and P. Island potatoes). Sorbetta Island Raspber- Thomas H. Handy Sazerac (63.45% ABV) is an uncut, unfiltered straight rye whiskey distilled in the spring of 2004 and aged on the third and fourth floors of Warehouses K, M and P. The Antique Collection was introduced a decade ago and has become a cult favor- ite among whiskey connoisseurs. 3 Amigos Tequila The Paddington Corporation has formed a joint venture with the Gonzalez family to market 3 Amigos Tequila globally and has appointed Pelican Brands as the exclusive U.S. importer. 3 Amigos Tequila Grouse,” distilled with a blend of peated was founded by Arizona resident Santiago malts. The Black Grouse (40% ABV) sells for Gonzalez and his family in 2007. The agave ry and Lime Liqueurs (both 30% ABV) are about $28.99 for a 750-ml bottle. A 1.5-liter is grown on his family’s farm in Tepatitlan, made by using individually hand peeled bottle is also available. Jalisco, Mexico. All brands are 40% ABV and and macerated fresh fruits combined with distilled from 100 percent blue agave. pure cane sugar in small micro-batches. They will be available in 375-ml bottles for about $20.

5 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter (40% ABV; about $38.99). Coeur du Breuil Johnnie Walker Liqueur au Calvados (24% ABV; about Art of Glengoyne Double Black $38.99). Pack After a successful test, Diageo has Ian Macleod Distillers has released a launched Johnnie Walker Double Black in limited edition package for Glengoyne Global Travel Retail outlets. Johnnie Walker Highland single malt Scotch whisky. The Double Black (40% ABV) is a new deluxe “Art of Glengoyne” tin includes a watercolor variant of Johnnie Walker Black Label that of the distillery by Edinburgh-based artist

Vida Mezcal Del Maguey Mezcal has released a new brand, Vida, an organic, artisanal mezcal made by a distiller in San Luis del Rio, Pacia- no Cruz Nolasco, using his still, his brother’s launched as an exclusive test in Global and illustrator Dave Brogan. A total of 400 Travel Retail last January at six airport loca- cases of 6 x 700-ml bottles will be available tions (New York JFK, Dubai, Beirut, Sydney, in the U.K., with another 3,890 cases avail- Singapore and Bangkok). The blend is able worldwide. The U.S. price for a 750-ml created using peaty West Coast whiskies. bottle (43% ABV) is about $43.99. Different It will be in the majority of Travel Retail artists are commissioned each Christmas outlets before the end of November. A one- for the “Art of Glengoyne” tin designs. liter bottle sells at a price about 15 percent more than Johnnie Walker Black Label. Château du Breuil 203-971-8710 Calvados [email protected] Preiss Imports is the exclusive U.S. www.distilleryage.com distributor for Château du Breuil Calvados EDITORIAL STAFF and will handle six brands. Publisher/Editor: Gregg Glaser still and his cousin’s still, but all under his Contributing Editor: Peter V. K. Reid direction. Vida (42% ABV) is available in Contributing Editor: Michael Anstendig 750-ml bottles for about $36 in Colorado, Copy Editors: Christine Barber, “Do” New York, California, Illinois and Massachu- Roberts setts. Del Maguey sells in 20 states. ADVERTISING [email protected] SUBSCRIPTIONS $195.oo a year for 50 issues [email protected] MAILING ADDRESS Calvados Château du Breuil Fine (40% 192 Perry Avenue ABV; about $49.99). Calvados Château du The Old Mill, Riverside Breuil V.S.O.P. (40% ABV; about $59.99). Norwalk, CT 06850-1110 Calvados Château du Breuil 15 Year Old All content Copyright © Modern (41% ABV; about $109.99). Calvados Distillery Age, 2010 — Copies may not Réserve des Seigneurs XO (41% ABV; about be sent to others & issues may not be $149.99). La Pommière Calvados Selection posted to websites.

6 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter Mezcales from Señor Rio Tequila Marty Crane – Senior Señor Rio Tequila, introduced in May Premium Mezcales 2009 and previously only sold in western Vice President, Premium Mezcales has released several states, is now available in Tennessee. Señor Spirits Sales, Pernod new mezcales in the U.S. Sacacuento Silver, Rio comes as Blanco, Reposado and Añejo Reposado and Añejo (all 40% ABV) sell for (all 40% ABV) and is imported by Arizona- about $40, $52 and $65, respectively, in USA USA has promoted Marty 750-ml bottles. Añejo is aged for one year Crane to Senior Vice President, Spirits in oak barrels; Reposado for three months. Sales. He replaces Jim Evans who is leav- ing Pernod Ricard USA to join another company.

based Jalisco International Imports. Repos- ado is aged for six months in oak, and Añejo is aged for a minimum of 24 months. Agave de Cortes Silver, Reposado, All are available in 750-ml bottles. Blanco Reposado con Gusano, Añejo and Extra sells for about $54.99, Reposado for about Añejo (all 40% ABV) sell for about $40, $52, $64.99 and Añejo for about $89.99. Crane was previously General Manager, $52, $65 and $120, respectively, in 750-ml East Division for Pernod Ricard USA. He bottles. Reposado con Gusano has a worm New Courvoisier began his beverage alcohol career in 1998 added to the bottle. Añejo is aged for over at where he helped to shape a one year in oak barrels, and Extra Añejo is Packaging strategic approach to category manage- aged for five years. Beam Global Spirits & Wine has rede- ment. As part of the 2001 Seagram acqui- signed the label for Courvoisier Cognac, sition, Crane moved to Pernod Ricard beginning with the VS expression. The USA as Divisional Vice President, National Accounts. He subsequently was named Division Vice President, East Sales Region. In his new role, Crane will collabo- rate with customers across the three-tier system to build Pernod Ricard USA’s busi- ness and drive the distribution and sales of the company’s premium portfolio. Report- ing to him will be the Pernod Ricard USA Spirits Division General Managers: Shawn Higgins, GM, West; Howard Jeffery, GM, Continental; John Trainer, GM, Control States; and a yet-to-be-named GM, East; as well as Scott Moore, Vice President, Nation- al Accounts Off-Premise; Terry Boyer, Direc- Pierde Almas is a mezcal selling as Joven tor, National Accounts, On-Premise; and for about $40 for a 750-ml bottle. Peter Szemenyei, Senior Vice President, new packaging will debut in the U.K. this Commercial Planning and Analysis. autumn before coming to the U.S. Other Crane will become a member of the Courvoisier labels will be redesigned in Pernod Ricard USA Executive Committee, 2011. reporting to Paul Duffy, President and CEO, Pernod Ricard USA. He’ll be based at the company’s U.S. headquarters in New York. continued on page 8

7 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter special agents to enforce the criminal exemplary leaders who have each in their William Cregan – provisions within TTB’s jurisdiction. TTB own way helped to enrich and inspire their determined that the most effective strat- communities, the spirits industry and the Vice President, egy for establishing a criminal enforce- country.” General Sales ment arm would be to begin with a reim- The honorees, who were inducted as a bursable agreement using the resources “Guardian of His Spirit,” were selected by the Manager, Southern of existing law enforcement agencies for Board of Trustees of the George Washington the immediate future. TTB and the IRS Spirits Society, which is made up of repre- and Winner JV have entered into a contract for agents sentatives of America’s leading distillers and Southern Wine & Spirits of America and and support services through the end of Historic Mount Vernon. Frederick P. Winner, Ltd. of Maryland have fiscal year 2011. During the period of the Each honoree was presented a medal appointed William “Barry” Cregan as Vice contract, TTB will continue to evaluate the made through an antique process using President, General Sales Manager of both feasibility of hiring agents directly while burnished silver over pewter featuring an of their Maryland and D.C. joint venture continuing to contract out the necessary image of George Washington with the words organizations. Cregan will report to Steven infrastructure. “Heritage, Responsibility and Integrity” on Dick, Executive Vice President and General one side and a replica of George Washing- Manager of the two joint ventures. “Spirit of Mount ton’s copper pot still on the other side. H.R. 5034 Letter Vernon” continued from page 1 continued from page 1 The live auction featured bottles #1 and do not violate the Commerce Clause and #2 of the limited edition George Washington have successfully retained a highly regulat- Rye Whiskey distilled at the reconstructed ed market. distillery at Mount Vernon. Distilled accord- “Second, while proponents of H.R. 5034 ing to the exact recipe found in Washing- have claimed that this legislation is neces- ton’s mansion records, the 471 bottles of sary to stop the tide of deregulation, once the unaged rye sold out in two hours on again, the claim is not justified by the facts. July 1 at the distillery. The winning bidder “Utah Attorney General Mark Shurtleff, st will take home bottle #2, while bottle #1 in fact, testified that ‘the 21 Amendment will be permanently displayed in the distill- and state based alcohol regulation has been ery museum with the donor’s name on a a stunning success.’ Similarly, Chairperson Cregan has 27 years of experience in the plaque. Nida Samona of the Michigan Liquor Control beverage industry and has worked for the Silent auction items will include a Sean Commission testified that the ‘system has last nine years as the Director of Divisional “Diddy” Combs-signed Cîroc bottle; a signed worked remarkably well for over 75 years.’ Sales for a large wine and spirits distributor skate by Olympian Apolo Ohno; an Alonzo “‘Through the delicately balanced and in the Maryland and D.C. region. Mourning-signed Bacardi bottle and basket- historically tested regulatory scheme used ball; a Kid Rock-signed Jim Beam bottle; by Michigan, Michigan has been able to Timothy Marsh – TTB and a Catherine Malandrino-signed limited address fundamental state interests, such as edition Cointreau bottle. preventing illegal sales to minors.’ The ‘stun- Special Agent in The gala dinner, supported by the Wine ning success’ of this ‘historically tested’ regu- & Spirits Wholesalers of America and the latory system has been built in conjunction Charge with the fundamental protections of the The Alcohol and Tobacco Tax and Trade International Dairy Foods Association, was Commerce Clause, not by forfeiting basic Bureau (TTB) has selected Special Agent attended by over 650 guests including Constitutional rights. Timothy Marsh to fill the position of Special members of Congress, industry leaders and “Third, while proponents repeatedly have Agent in Charge (SAC), TTB Field Opera- the media. indicated that the legislation is needed to tions. Special Agent Marsh comes to TTB as George Washington Spirits Society protect the health and welfare of the public part of a reimbursable agreement with the Inductees Honored — especially children — they did not cite a Internal Revenue Service (IRS) to provide During the event four new members single example of an instance where a state’s TTB with resources and support needed were inducted into the George Washington authority to regulate in this arena has been to establish a criminal enforcement arm. Spirits Society. The 2010 inductees include questioned or overturned. Special Agent Marsh was most recently U.S. Rep. John Yarmuth; James L. Bareuther; “Simply put, H.R. 5034 is a solution in Special Agent in Charge, IRS Criminal Jeff Becker (posthumously); and Olympic search of a problem that does not exist Investigation, in the Pittsburgh, Penn., field Champion Apolo Ohno. and our organizations remain firmly office. At TTB, he’ll oversee the activities of “The George Washington Spirits Society opposed. Not only is this legislation unnec- five Special Agents assigned to TTB as part exists to celebrate, manifest and uphold the essary and misguided, but it will inevitably of the agreement with the IRS. noble traits and high standards exhibited increase uncertainty and litigation and will In February 2010, Congress appropri- by our Founding Father,” Cressy said. “The not advance any legitimate objective. We ated funds for TTB to hire, train and equip spirits industry is honored to celebrate the continued on page 9 outstanding contributions of these four

8 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter Weekly Marketplace H.R. 5034 Letter continued from page 8 respectfully urge you to reject this version of The Rum Trail – October 22, 2010 H. R. 5034 or similar legislative efforts. Tampa Bay, FL – www.polishedpalate.com “Sincerely, Charlie Papazian, President, Brewers Association Cary M. Greene, Esq., COO & General, Counsel Wine America Peter Cressy, President & CEO, Distilled Spirits Council of the United States Robert P. Koch, President & CEO, Wine Institute Joseph S. McClain, President, Beer 14 Cities — March-November 2010 Institute www.singlemaltextravaganza.com William T. Earle, President, National Asso- ciation of Beverage Importers” Indy Spirits Expo Michigan Sampling continued from page 1 November 17, 2010 more important than ever. Nationwide, states are updating alcohol laws to improve San Francisco business operations and give customers www.indyspiritsexpo.com added convenience at a time when it’s all very much-needed.” Michigan is the fourth state in 2010 to sign off-premise tastings into law for a total of 33 states. Other states that have repealed anti-tasting laws this year include New Jersey (January), Virginia (March) and Cali- fornia (September). Calendar of Events October 8: Fourth Annual WhiskyFest, San Francisco, CA, www.maltadvocate.com October 10-13: National Conference of State Liquor Administrators Central/Western Regional Conference, Santa Fe, NM, www. ncsla.org October 12-13: U.S. Drinks Conference, New York, NY, www.usdrinksconference. com October 15: Ultimate Cocktail & Spirits Blast, New York, NY, www.ultimate-bever- age.com/spirits_wine_tasting October 17-20: Santé Symposium 2010, Lake George, NY, www.santemagazine.com October 21: Single Malt & Scotch Whisky Extravaganza, Boston, MA, www.single- maltextravaganza.com Mid-Year 2011, San Diego, CA October 22: The Rum Trail, Tampa Bay, FL, www.sipawards.com www.polishedpalate.com October 23-24: The Great American Dis- tiller’s Festival, Portland, OR, www.distillers- festival.com Full calendar: www.distilleryage.--com www.breweryage.com Covering the beer business since 1933 — The sister publication to Modern Distillery Age

9 october 8, 2010 | Modern Distillery Age Weekly e-Newsletter