Economics: Pricing, Demand, and Economic Efficiency a Primer Quality Assurance Statement
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A Brief Primer on the Economics of Targeted Advertising
ECONOMIC ISSUES A Brief Primer on the Economics of Targeted Advertising by Yan Lau Bureau of Economics Federal Trade Commission January 2020 Federal Trade Commission Joseph J. Simons Chairman Noah Joshua Phillips Commissioner Rohit Chopra Commissioner Rebecca Kelly Slaughter Commissioner Christine S. Wilson Commissioner Bureau of Economics Andrew Sweeting Director Andrew E. Stivers Deputy Director for Consumer Protection Alison Oldale Deputy Director for Antitrust Michael G. Vita Deputy Director for Research and Management Janis K. Pappalardo Assistant Director for Consumer Protection David R. Schmidt Assistant Director, Oÿce of Applied Research and Outreach Louis Silva, Jr. Assistant Director for Antitrust Aileen J. Thompson Assistant Director for Antitrust Yan Lau is an economist in the Division of Consumer Protection of the Bureau of Economics at the Federal Trade Commission. The views expressed are those of the author and do not necessarily refect those of the Federal Trade Commission or any individual Commissioner. ii Acknowledgments I would like to thank AndrewStivers and Jan Pappalardo for invaluable feedback on numerous revisions of the text, and the BE economists who contributed their thoughts and citations to this paper. iii Table of Contents 1 Introduction 1 2 Search Costs and Match Quality 5 3 Marketing Costs and Ad Volume 6 4 Price Discrimination in Uncompetitive Settings 7 5 Market Segmentation in Competitive Setting 9 6 Consumer Concerns about Data Use 9 7 Conclusion 11 References 13 Appendix 16 iv 1 Introduction The internet has grown to touch a large part of our economic and social lives. This growth has transformed it into an important medium for marketers to serve advertising. -
BIS Working Papers No 136 the Price Level, Relative Prices and Economic Stability: Aspects of the Interwar Debate by David Laidler* Monetary and Economic Department
BIS Working Papers No 136 The price level, relative prices and economic stability: aspects of the interwar debate by David Laidler* Monetary and Economic Department September 2003 * University of Western Ontario Abstract Recent financial instability has called into question the sufficiency of low inflation as a goal for monetary policy. This paper discusses interwar literature bearing on this question. It begins with theories of the cycle based on the quantity theory, and their policy prescription of price stability supported by lender of last resort activities in the event of crises, arguing that their neglect of fluctuations in investment was a weakness. Other approaches are then taken up, particularly Austrian theory, which stressed the banking system’s capacity to generate relative price distortions and forced saving. This theory was discredited by its association with nihilistic policy prescriptions during the Great Depression. Nevertheless, its core insights were worthwhile, and also played an important part in Robertson’s more eclectic account of the cycle. The latter, however, yielded activist policy prescriptions of a sort that were discredited in the postwar period. Whether these now need re-examination, or whether a low-inflation regime, in which the authorities stand ready to resort to vigorous monetary expansion in the aftermath of asset market problems, is adequate to maintain economic stability is still an open question. BIS Working Papers are written by members of the Monetary and Economic Department of the Bank for International Settlements, and from time to time by other economists, and are published by the Bank. The views expressed in them are those of their authors and not necessarily the views of the BIS. -
Simple Structural Econometrics of Price Elasticity
Simple Structural Econometrics of Price Elasticity Catherine Cazals Fr¶ed¶erique F`eve University of Toulouse University of Toulouse (GREMAQ and IDEI) (GREMAQ and IDEI) Patrick F`eve¤ Jean{Pierre Florens University of Toulouse University of Toulouse (CNRS{GREMAQ and IDEI) (IUF, GREMAQ and IDEI) Abstact The identi¯cation of demand parameters from individual data may be very di±cult due to the lack of price variation. The aim of this paper is to deliver a simple methodology for the treatment of this kind of data. The approach relies on a simple structural model of consumer behavior wherein demand and expenditure depend on a heterogeneity factor. Using the restrictions created by this structural model, we consider the identi¯cation of the price elasticity of demand. We ¯rst show that the structural parameters are not identi¯ed in the one period case. An extension of the model to a two period case allows to identify the structural parameters and thus the price elasticity of demand over periods. Keywords: structural model, heterogeneity factor, identi¯cation, price elasticity JEL Class.: C1, C2, D1 Introduction The identi¯cation of price elasticity from cross section individual data is impossible due to the lack of price variation in the sample. Even if panel data are available, the slow modi¯cation of tari®s and the usual small number of periods make very hazardous the estimation of the price elasticity. The aim of this paper is to present a simple methodology for the treatment of this kind of data and to show that we can take some advantage from ¤Corresponding author: GREMAQ{Universit¶e de Toulouse I, manufacture des Tabacs, b^at. -
Chapter 5 Conclusions and General Recommendations
Conclusions and general recommendations Chapter 5 Chapter 5 Conclusions and general recommendations Economic Instruments have a long history – both in developed and developing countries. Transport has always been used to generate state revenues. Many instruments that have been discussed in this book, in fact, can be found in various forms of horse ownership charges, and road and bridge tolls in many countries’ economic histories. Many of these roots, however, have been neglected and forgotten in the recent debate about sustainable transport policy. By 1776, Adam Smith, in “The Wealth of Nations,” had already outlined the basic principles of a sound transport policy. These included most of the aforementioned principles and recommendations for taxation and financing schemes.1 Economic Instruments thus are not new transport policy “tools.” But these tools have too long been idle. It is time to relearn their use, and to use them wisely in order to meet the economic, social and ecological challenges that occur today. 1 An excellent modern outline of the principles formulated by Adam Smith can be found in Metschies 2001. 117 Chapter 5 Conclusions and general recommendations Eight basic insights In the face of diminishing public budgets but increasing internal and toward a wise use of external costs of infrastructure and environmental damage a rethinking Economic of transport policy is needed. In this rethinking, Economic Instruments Instruments. should play an important role. The existing experience with the use of Economic Instruments, as presented in this book, lead to a number of conclusions. These can be summarised as follows: 1. There is a diverse toolbox of Economic Instruments that can be used to address economic, ecological and social goals with tailor-made measures based on economic incentives. -
Price and Volume Measurement in Services
Price and volume measurement in services Current Eurostat recommendations for NSIs Paul Konijn, Eurostat – C1 National Accounts OECD Workshop on Services 15-16 November 2004, Paris Outline Introduction General recommendations Retail trade Finance and insurance Telecommunications, software and business services Developing new services price indices Paris, 15-16 November 2004 Introduction December 2001: Eurostat Handbook on Price and Volume Measures in National Accounts Handbook = culmination of several years of work with EU Member States on all topics related to volume measurement Starting point: GDP growth rates sometimes difficult to compare due to different methodologies Paris, 15-16 November 2004 Introduction (cont.) Handbook is elaboration of ESA95 (and SNA93) and gives detailed guidance on deflation of products Main issues also laid down in two legal acts (from 1998 and 2002) Since 2001: implementation of handbook in Member States All Member States have provided Inventory of sources and methods Paris, 15-16 November 2004 Notes on productivity measurement Note: handbook is about national accounts -> focus is on macro picture of the economy Deflation of inputs equally important (and equally difficult) for productivity analysis!! Paris, 15-16 November 2004 A/B/C classification Classification of methods: A methods: ideal B methods: acceptable alternative C methods: unacceptable Move gradually over time from C to B to A C methods “outlawed” by 2006 Generally, input methods are C methods Paris, 15-16 November 2004 -
Methods of Measuring the Economy, Efficiency and Effectiveness Of
Methods Of Measuring The Economy, Efficiency And Effectiveness Of Public Expenditure ANNEX 7: August 2015 1 | P a g e TABLE OF CONTENTS 1 Introduction .......................................................................................................................................... 3 2 PER Context ........................................................................................................................................... 3 3 Necessity of the measures .................................................................................................................... 4 4 Measurement and coding ..................................................................................................................... 5 5 Assumptions .......................................................................................................................................... 5 6 Definitions and basic qualitative measures .......................................................................................... 6 6.1 Measuring Efficiency with DEA ..................................................................................................... 9 6.1.1 DEA ...................................................................................................................................... 10 6.1.2 Assumption of DEA ............................................................................................................. 10 6.2 Scale Efficiency Issues in DEA ..................................................................................................... -
The Marginal Cost of Traffic Congestion and Road Pricing: Evidence from a Natural Experiment in Beijing
The Marginal Cost of Traffic Congestion and Road Pricing: Evidence from a Natural Experiment in Beijing Shanjun Li Avralt-Od Purevjav Jun Yang1 Preliminary and Comments Welcome December 2016 ABSTRACT Leveraging a natural experiment and big data, this study examines road pricing, the first-best policy to address traffic congestion in Beijing. Based on fine-scale traffic data from over 1500 monitoring stations throughout the city, this paper provides the first empirical estimate of the marginal external cost of traffic congestion (MECC) and optimal congestion charges based on the causal effect of traffic density on speed, a key input for measuring the MECC. The identification of the causal effect relies on the plausibly exogenous variation in traffic density induced by the driving restriction policy. Our analysis shows that the MECC during rush hours is about 92 cents (or $0.15) per km on average, nearly three times as much as what OLS regressions would imply and larger than estimates from transportation engineering models. The optimal congestion charges range from 5 to 38 cents per km depending on time and location. Road pricing would increase traffic speed by 10 percent within the city center and lead to a welfare gain of 1.4 billion and revenue of 40 billion Yuan per year. Keywords: Traffic Congestion, Road Pricing, Natural Experiment JEL Classification: H23, R41, R48 1 Shanjun Li is an Associate Professor in the Dyson School of Applied Economics and Management, Cornell University, [email protected]; Avralt-Od Purevjav is a doctoral student in the Dyson School of Applied Economics and Management, Cornell University, [email protected]; Jun Yang is a research fellow in Beijing Transportation Research Center, [email protected]. -
Congestion Pricing
Congestion Pricing A PRIMER December 2006 FEDERAL HIGHWAY ADMINISTRATION Office of Transportation Management, HOTM 400 Seventh St. SW, Room 3404 Washington, DC 20590 Publication Number: FHWA-HOP-07-074 Table of Contents I. THE CONGESTION PROBLEM .....................................................................................................................1 Costs of Congestion ........................................................................................................................................1 Alarming Trends ...............................................................................................................................................1 Causes of Congestion .....................................................................................................................................1 II. WHAT IS CONGESTION PRICING? ..............................................................................................................1 Technology for Congestion Pricing .................................................................................................................2 Variably Priced Lanes ......................................................................................................................................2 Variable Tolls on Roadways .............................................................................................................................3 Cordon Pricing .................................................................................................................................................4 -
Chapter 18 Economic Efficiency
Chapter 18 Economic Efficiency The benchmark for any notion of optimal policy, be it optimal monetary policy or optimal fiscal policy, is the economically efficient outcome. Once we know what the efficient outcome is for any economy, we can ask “how good” the optimal policy is (note that optimal policy need not achieve economic efficiency – we will have much more to say about this later). In a representative agent context, there is one essential condition describing economic efficiency: social marginal rates of substitution are equated to their respective social marginal rates of transformation.147 We already know what a marginal rate of substitution (MRS) is: it is a measure of the maximal willingness of a consumer to trade consumption of one good for consumption of one more unit of another good. Mathematically, the MRS is the ratio of marginal utilities of two distinct goods.148 The MRS is an aspect of the demand side of the economy. The marginal rate of transformation (MRT) is an analogous concept from the production side (firm side) of the economy: it measures how much production of one good must be given up for production of one more unit of another good. Very simply put, the economy is said to be operating efficiently if and only if the consumers’ MRS between any (and all) pairs of goods is equal to the MRT between those goods. MRS is a statement about consumers’ preferences: indeed, because it is the ratio of marginal utilities between a pair of goods, clearly it is related to consumer preferences (utility). MRT is a statement about the production technology of the economy. -
Welfare Implications of Congestion Pricing: Evidence from Sfpark
Welfare Implications of Congestion Pricing: Evidence from SFpark Pnina Feldman Haas School of Business, University of California, Berkeley, [email protected] Jun Li Stephen M. Ross School of Business, University of Michigan, [email protected] Hsin-Tien Tsai Department of Economics, University of California, Berkeley, [email protected] Congestion pricing offers an appealing solution to urban parking problems. Charging varying rates across time and space as a function of congestion levels may shift demand and improve allocation of limited resources. It aims to increase the accessibility of highly desired public goods to consumers who value them and to reduce traffic caused by drivers searching for available parking spaces. Using data from the City of San Francisco, both before and after the implementation of a congestion pricing parking program, we estimate the welfare implications of the policy. We use a two-stage dynamic search model to estimate consumers' search costs, distance disutilities, price sensitivities and trip valuations. We find that congestion pricing increases consumer and social welfare in congested regions but may hurt welfare in uncongested regions. Interestingly, despite the improved availability, congestion pricing may not necessarily reduce search traffic, because highly dispersed prices also induce consumers to search for more affordable spaces. In such cases, a simpler pricing policy may actually achieve higher welfare than a complex one. Lastly, compared to capacity rationing that imposes limits on parking durations, congestion pricing increases social welfare and has an ambiguous effect on consumer welfare. The insights from SFpark offer important implications for local governments considering alternatives for managing parking and congestion, and for public sector managers to evaluate the tradeoffs between regulation vs. -
Excess Capital Flows and the Burden of Inflation in Open Economies
This PDF is a selection from an out-of-print volume from the National Bureau of Economic Research Volume Title: The Costs and Benefits of Price Stability Volume Author/Editor: Martin Feldstein, editor Volume Publisher: University of Chicago Press Volume ISBN: 0-226-24099-1 Volume URL: http://www.nber.org/books/feld99-1 Publication Date: January 1999 Chapter Title: Excess Capital Flows and the Burden of Inflation in Open Economies Chapter Author: Mihir A. Desai, James R. Hines, Jr. Chapter URL: http://www.nber.org/chapters/c7775 Chapter pages in book: (p. 235 - 272) 6 Excess Capital Flows and the Burden of Inflation in Open Economies Mihir A. Desai and James R. Hines Jr. 6.1 Introduction Access to the world capital market provides economies with valuable bor- rowing and lending opportunities that are unavailable to closed economies. At the same time, openness to the rest of the world has the potential to exacerbate, or to attenuate, domestic economic distortions such as those introduced by taxation and inflation. This paper analyzes the efficiency costs of inflation-tax interactions in open economies. The results indicate that inflation’s contribu- tion to deadweight loss is typically far greater in open economies than it is in otherwise similar closed economies. This much higher deadweight burden of inflation is caused by the international capital flows that accompany inflation in open economies. Small percentage changes in international capital flows now represent large resource reallocations given two decades of rapid growth of net and gross capi- tal flows in both developed and developing economies. For example, the net capital inflow into the United States grew from an average of 0.1 percent of GNP in 1970-72 to 3.0 percent of GNP in 1985-88. -
The Evolution of U.S. Monetary Policy
The Evolution of U. S. Monetary Policy Robert L. Hetzel Senior Economist Federal Reserve Bank of Richmond Research Department P. O. Box 27622 Richmond VA 23261 804-697-8213 [email protected] December 5, 2017 Working Paper No. 18-01 Abstract: Since the establishment of the Federal Reserve System in 1913, policymakers have always pursued the goal of economic stability. At the same time, their understanding of the world and of the role of monetary policy has changed dramatically. This evolution of views provides a laboratory for understanding what kinds of monetary policy stabilize the economy and what kinds destabilize it. JEL: E52 and E58 Paper prepared for Handbook of the History of Money and Currency, eds, Stefano Battilossi, Youssef Cassis, and Kazuhiko Yago, Springer Publishing. The author is senior economist and research advisor at the Federal Reserve Bank of Richmond. Stefano Battilossi provided helpful comments. The views in this paper are the author’s not the Federal Reserve Bank of Richmond’s or the Federal Reserve System’s. DOI: https://doi.org/10.21144/wp18-01 Since the creation of the Federal Reserve System, the goal of policymakers has been economic stability. Policymakers’ strategies for achieving that goal have evolved with their understanding of how the world works. An overview of that understanding and of its consequences for monetary policy provides an approximation to a laboratory for understanding what constitutes a stabilizing monetary policy. As an institution, when has the Fed been a major contributor to economic stability and when has it been a major source of instability? This laboratory provides guidance in the construction of a model that allows for identification of the forces that drive prices and the business cycle.