AIRPORT ADVERTISING
BURBANK, CA [BUR] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING
Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”
Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.
Airport advertising stands out from other media options Airport ads work exceptionally well for branding because of its high visibility. Advertisers have the campaigns. Use airport advertising to paint a vivid, opportunity to target an engaged audience as they captivating picture of your brand. Achieve high ad recall journey through the airport, from security lines to and campaign awareness by bringing your message to baggage claim. the airport where the engaged audience awaits.
Branding campaigns give consumers top of mind Advertisers say that when they use airport in their awareness of your brand. Invest in airport advertising to media mix, the buy feels much “bigger” than the spread the word about your product or service. actual spend.
BUR AIRPORT PROFILE
• Major regional airport serving Northern Los Angeles and the San Fernando Valley.
• Located 7 miles from Hollywood, the proximity makes it the preferred airport to millions of Southern California residents
• The 2nd largest airport in Los Angeles County
• Gateway airport to millions of L.A. area passengers each year
Source: visitpasadena.com
BUR BUR AIRPORT PROFILE
NONSTOP 300+ DESTINATIONS: SCHEDULED DAILY DALLAS DENVER FLIGHTS LAS VEGAS NEW YORK CITY AIRLINES: OAKLAND PHOENIX
Southwest PORTLAND SkyWest SACRAMENTO Alaska
Mesa SALT LAKE CITY Jet Blue SAN FRANCISCO Other SAN JOSE 60% 80% SEATTLE
Source: US Department of Transportation
BUR PASSENGER PROFILE
Hollywood Burbank Airport travelers are affluent, upscale, and loyal air travelers. Many use Burbank as a feeder into the greater Los Angeles area, while countless others are from the surrounding cities!
AVERAGE ANNUAL PASSENGERS: 69% 4.1 MILLION LIVE IN CALIFORNIA
Source: US Department of Transportation; PortofPortland.com
BUR BUR MARKET PROFILE
POPULATION: 57% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE 14,336,991 42% ARE WHITE; 42% ARE HISPANIC; 7% ARE ASIAN 36% OF HOUSEHOLDS EARN OVER $75,000/YEAR 49% MALE 51% FEMALE 48% OWN THEIR RESIDENCE WHILE 48% RENT 18-24 y/o 13.3% 45-54 y/o 17.7% 30% AGREE THEY LIKE TO LOOK AT ADVERTISING 25-34 y/o 19.2% 55-64 y/o 15.3% 35-44 y/o 17.8% 65 & older 16.7% 37% BASE PURCHASING DECISIONS ON ADS
Source: Nielsen Los Angeles, CA 2016 (Release 2), photobucket.com
BUR TRAVELER PROFILE
95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR
Hollywood Burbank Airport Frequent Fliers: 4+ trips per year
HOLLYWOOD BURBANK AIRPORT FREQUENT FLIERS
92% 63% 49% 63% 85% 58% have taken at least one have taken at least one have visited Las Vegas are business decision are employed full time. viewed an airport digital personal/vacation trip in business trip in the overnight in the makers. display in the past the past year. past year. past year. 6 months.
Source: Nielsen Los Angeles, CA 2016 (Release 2)
BUR BUR MARKET PROFILE
AREA EVENTS & ATTRACTIONS Downtown Burbank Car Classic | Wildwood Canyon Park | Colony Theater Burbank Comedy Festival | Magnolia Park | Downtown Burbank Arts Festival Warner Bros. Studio Tour Hollywood | Conan O’Brien Show | Chandler Bikeway 42% Flappers Comedy Club | Aviation Museum | Ellen Degeneres Show OF LOS ANGELES Winter Wine Walk | The Rink in Downtown Burbank | Farmers Market Burbank Town Center | Burbank International Film Festival | Starlight Bowl RESIDENTS HAVE Verdugo Mountains | Burbank Beer Festival | Lakeside Golf Club FLOWN AT LEAST ONCE IN THE PAST YEAR.
825,403 RESIDENTS HAVE DEPARTED FROM BURBANK BOB HOPE AIRPORT IN THE PAST YEAR.
Source: Nielsen Los Angeles, CA 2016 (Release 2), burbank.com
BUR COMPETITIVE MEDIA PRESENCE
Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy.
RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 37% 93% 56% 69% 64% of Los Angeles of Los Angeles residents of Los Angeles homes do not of Los Angeles residents of Los Angeles residents residents used an online have not clicked on a social subscribe to cable find cell phone adsannoying. say they did not read a music service in the past media ad in the past television. newspaper in the past week. 30 days. 30 days.
Source: Nielsen Los Angeles, CA 2016 (Release 2)
BUR Doug McNaughton | [email protected] 3727 West Magnolia Blvd. #811, Burbank, CA 91505 Phone: 818.850.7818|Fax: 503.447.3811 lamar.com/LosAngeles
Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We’re ready to help you build an effective campaign.