Fox Markets with Musical.Ly for 2016 Teen Choice Awards

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Fox Markets With musical.ly for 2016 Teen Choice Awards 07.29.2016 This Sunday, Fox welcomes the 2016 Teen Choice Awards to its air, and will be launching an all new venture with video social network musical.ly in the process. Fox is the first-to-market with the burgeoning social network, which allows its 85 million plus unique users to create, upload and share 15-second instant videos. Given that 70 percent of the app's users are female, and 60 percent are between ages 13 and 24, the Teen Choice Awards (now rebranded Teen Choice 2016) are uniquely suited to appeal to musical.ly's demographic. Starting on Monday, July 25 and running through Sunday, July 31, a 15-second full-screen video ad appears as the user scrolls through his or her feed. From there, the user has the option to continue the content experience and learn more about the Teen Choice Awards. Fox will launch its own musical.ly handle, where one of the nominees for the "Choice Muser" category will be gathering content for the network. Fox will announce the winner of the "Choice Muser" category from the account. With Justin Timberlake scheduled to make a special appearance, and performances from four-time Teen Choice 2016 nominee Charles Puth and Empire's Serayah, Fox hopes musical.ly listeners will tune into the action this weekend, in what looks to be the start of a beautiful partnership. Teen Choice 2016, hosted by John Cena and Victoria Justice, premieres Sunday, July 31 at 8 p.m. ET live/PT tape-delayed. Brief Take: Given that networks have to always be marketing to compete in the content laden landscape of TV, networks are similarly always on the lookout to break into new spaces and social opportunities. With the successes of Grease Live and Empire and the upcoming Rocky Horror Picture Show, musical.ly could prove to be a big-time partner for Fox. [All images courtesy of Fox].

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Attachment.Pdf
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