Affiliated to Gujarat Technological University Ahmedabad May, 2012 (Batch 2010-12)
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A GLOBAL COUNTRY STUDY REPORT ON “SUDAN” Submitted to SHREE H.N.SHULKA COLLEGE OF MANAGEMENT STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University Under the guidance of Excel Sheet of Guide list and Students under guidance with enrolment no are attached herewith Submitted by Excel Sheet of Guide list and Students under guidance with enrolment no are attached herewith Shree H. N. Shukla College of Management Studies, Rajkot MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad May, 2012 (Batch 2010-12) 1 PREFACE Today is an era of competition. Existence in today‘s dynamic world requires some doing. Skills of different kinds are required to excel in one‘s corporate career. Mere studying theories, models and definitions will not help in the day-to-day functioning. The practical application of the theory is required. And for management students, it is must. So, the Global Study Report , give the the students to know about the rules and regulation of international countries. Preparation of the global study report makes a student enough aware of how, where, when and up to what extent theoretical knowledge can be used to solve problems in practice etc. In MBA, students study the management and administration of business and get knowledge about handling of the routine operations and decision-making. It is a great pleasure to present this report work, our research on this topic has helped us to gain lots of practical knowledge which we are sure would benefit us in the future. 2 ACKNOWLEDGEMENT We are heartily thankful to the GUJARAT UNIVERSITY, which has given us the golden opportunity to prepare the global country report and get some knowledge about the international countries. Every project big or small, is successful largely due to the efforts of a number of wonderful people, who have always given their valuable advice or helping hand. We sincerely appreciate the inspiration; support & efforts of all team members making this project a success. 3 Table of Contents Sr. Particulars Page NO. no. 1 Part I: ECONOMIC OVERVIEW OF SUDAN 5 2 Part II: INDUSTRY / SECTOR / COMPANY SPECIFIC STUDY 2.1 Automobile Industry in Sudan 18 2.2 Automobile Industry in FMCG 46 2.3 Automobile Industry in Automobile (Four Wheeler) 74 2.4 Automobile Industry in Telecommunication 96 2.5 Automobile Industry in Airways 130 2.6 Automobile Industry in Hotel Industry 153 2.7 Automobile Industry in Food Industry 175 2.8 Automobile Industry in Automobile 215 4 PART – I ECONOMIC OVERVIEW OF THE SUDAN 5 CHAPTER – 1 ECONOMY OVERVIEW OF THE SUDAN COUNTRY 1.1 DEMOGRAPHIC FACTOR OF SUDAN Population Population: 45,047,502 Population growth rate:2.552% Birth rate: 36.12 births/1,000 population Death rate: 11 deaths/1,000 population Life expectancy at birth total population: 55.42 years male: 54.18 years female: 56.71 years People : Nationality: Sudanese Population: 45,047,502 Population growth rate:2.552% Ethnic Groups: black 52%, Arab 39%, Bija tribes 6%. Religions: Sunni Islam (official), indigenous beliefs in southern Sudan. Languages: Arabic (official), Nubian, Ta Bedawie, English, tribal languages. Literacy: 50% Age structure: 0–14 years: 42.1% (male 9,696,726; female 9,286,894) 15–64 years: 55.2% (male 12,282,082; female 12,571,424) 65 years and over: 2.7% (male 613,817; female 596,559) Income level Lower middle class income 6 Sex ratio: At birth: 1.05 male(s)/female Under 15 years: 1.04 male(s)/female 15–64 years: 1.01 male(s)/female 65 years and over: 1.05 male(s)/female Total population: 1.03 male(s)/female Education in sudan Education is to be composed of eight years, followed by three years of secondary education. The previous educational ladder 6 + 3 + 3 was changed in 1990. The primary language at all levels is Arabic. Schools are concentrated in urban areas; many in the South and West have been damaged or destroyed by years of civil war. In 2001 the World Bank estimated that primary enrolment was 46 percent of suitable pupils and 21 percent of secondary students. Enrolment varies widely, falling below 20 percent in some provinces. Sudan has 19 universities; instruction is primarily in Arabic. According to World Bank estimates for 2002, the literacy rate in adults aged 15 years and older was 60 percent. In 2000 the comparable figure was almost 58 percent (69 percent for males, 46 percent for females); youth illiteracy (ages 15–24) was estimated at 23 percent. 1.2 ECONOMIC OVERVIEW OF SUDAN Economy - overview Since 1997, Sudan has been working with the IMF to implement macroeconomic reform including a managed suggest of the exchange rate and a large reserve of foreign exchange. A new currency, the Sudanese Pound, was introduced in January 2007 at an initial exchange rate of $1.00 equals 2 Sudanese Pounds. Sudan begin exporting crude oil in the last quarter of 1999 and the economy boomed on the back of increases in oil production, high oil prices, and significant inflows of foreign direct investment until the second half of 2008. The Darfur conflict, the result of two decades of civil war in the south, the lack of basic infrastructure in large areas, and dependence by much of the population on continuation agriculture ensure much of the population will remain at or below the shortage line for years to come despite 7 rapid rises in average per capita income. Sudan's real GDP expanded by 5.2% during 2010, an improvement over 2009's 4.2% growth but significantly below the more than 10% per year growth experienced prior to the global financial calamity in 2006 and 2007. While the oil sector continues to drive growth, services and utilities play an increasingly important role in the economy with agriculture production remaining important as it employees 80% of the work force and contributes a third of GDP. In the guide up to the referendum on southern secession, which took place in January 2011, Sudan saw its currency decrease in value considerably on the black market with the Central Bank's official rate also losing value as the Sudanese people started to store foreign currency. The Central Bank of Sudan intervened heavily in the currency market to defend the value of the pound and the Sudanese government introduced a number of measures to restrain excess local demand for hard currency, but uncertainty about the secession has meant that foreign exchange remains in heavy demand. Until the second half of 2008, Sudan's economy boomed on the back of increases in oil production, high oil prices, and large inflows of foreign direct investment. GDP growth registered more than 10% per year in 2006 and 2007. From 1997 to date, Sudan has been working with the IMF to put into practice macroeconomic reform including a managed suggest of the exchange rate. Sudan began exporting crude oil in the last quarter of 1999. Agricultural production remains important, because it employs 80% of the work force and contributes a third of GDP. The Darfur conflict, the aftermath of two decades of civil war in the south, the lack of basic infrastructure in large areas, and a reliance by much of the population on subsistence agriculture ensure much of the population will remain at or below the poverty line for years despite rapid rises in average per capita income. In January 2007, the government introduced a new currency, the Sudanese Pound, at an initial exchange rate of $1.00 equals 2 Sudanese Pounds. Definition This entry briefly describes the type of economy, including the degree of market orientation, the level of economic development, the most important natural resources, and the unique areas of specialization. It also characterizes major economic events and policy changes in the most recent 12 months and may include a statement about one or two key future macroeconomic trends 8 The economic outlook for Sudan Significance Sudan's economic performance has shown signs of improvement following years of decline. However, the civil war continues to slow down economic development. Analysis Sudan's economic health has recently shown signs of recovery after years of decline. Relations with the IMF are better, and the government is responsibility reform, especially in trade liberalization, privatization and the reduction in the long- running problem of inflation. The programmed has been assisted by the country's coming out as an oil exporter in 1999. Agriculture While Sudan has become an oil exporter, the country's long term development continues to rely heavily on agricultural exports such as cotton, gum Arabic, sorghum and groundnuts. The domestic and export agricultural sector, which involves some 80% of the population, has generally performed poorly, and well below estimates of Sudan's potential. This has been due partly to weak international prices and to problems in the banking sector. Political banks The domestic banking sector has acquired a reputation of political prejudice during recent liberalization and privatization programmes. Dominated by Islamic banks established from the early 1980s onwards, the sector as a whole has tended to favour businessmen acceptable to the decision National Islamic Front, which seized power in 1989. There has also been growth in the business activities of the armed forces, largely as a means of enhancing incomes at a time when much of the military is under the strain of war. Government finance The government has managed to reduce the level of increase to 10% per annum. However, this has been achieved by cuts in non-military expenditure, largely at the expense of public services, which has contributed to the continuation of scarcity: an estimated 90% of the population lives below the scarcity line on less than 1 dollar per day.