Winter 2016 | V.87 ORIGLIO BEVERAGE

THE HOT ARE GETTING HOTTER

Retail Edge Seasonals The Beer Guy New Products Programs RICK CHAPMAN OF CORONADO BREWING CO. | WINTER SELECTIONS | ALL ABOUT THE STOUT Letter toTHE TRADE

The Year Ahead: Predictions for 2016 In This S WE CLOSE THE BOOK ON 2015, YOU HAVE ISSUE to admit, it was an interesting year in beer. The A total number of U.S. breweries hit an all time high. There are now more than 4,144 breweries in the country, topping the historic high of 4,131 breweries in Cover Story �������������������������1 1873. Breweries merged and others sold stakes to larger companies and private equity firms. Brewer Highlight �����������������2 Consumers and industry analysts took to social media to ponder what would become of industry stalwarts such as Lagunitas, Firestone Walker and Dogfish Head, which forged McLaughlin’s Beverage ���������3 relationships with larger entities. Having spoken to the likes of Tony Magee (Lagunitas) and Sam Calagione (Dogfish), I can tell you with certainty that they remain dedicated to producing the best quality and most interesting beers humanly possible. Redstone American Grill ������4 It was a summer of hard root beer and shandies for sure, and the fall saw a renewed interest in Oktoberfest lagers. IPAs continue to be the best-selling style New Products ���������������������5 for independent breweries, but a few brewers seem to be pivoting their attention towards – of all things – lagers. That brings us to 2016. I’ve compiled a list of five immerging trends as Seasonal Selections �������������9 predicted by beer bloggers, industry analysts and local beer folk. Here they are in no particular order… Available Year-Round • Get ready for nitro beers. Sam Adams and Guinness are rolling out new beers and they are not all stouts. Perfect for the Season ������� 18 • IPAs will become less bitter as aroma and flavor trump massive bitterness. Check out Heavy Seas Double Cannon and Sierra Nevada Programs ������������������������� 18 Beer Camp Tropical IPA. • Crisp, refreshing pilsners, which are difficult to brew since there is no place for off-flavors to hide, will come out of the shadows cast by Retail Edge ���������������������� 24 thousands of ales. Great Lakes Turntable Pils is a great example. • Lesser known German beer styles will become more prevalent. Look The Beer Guy ������������������� 25 for lemony, slightly acidic, Berliner weisses and salty/sour goses. Sierra Nevada Otra Vez is a gose, so that style is on point. • Creamy stouts flavored with chocolate, coffee, chai tea and peanut butter will continue to attract new fans. Dock Street Sexy Beast, Lagunitas Cappuccino Stout and Weyerbacher Sunday Morning Stout are a few to consider. So there you have it, five predictions for the New Year. It will be interesting to watch the year unfold and see if any other trends actually take hold. Like many of you, I am a fan of beer. I look forward to trying new beers and enjoying my stand-bys, which never disappoint me. That’s a big part of why our industry is so much fun. We are blessed to be living through a golden age of beer that shows no sign of tarnishing anytime soon. As always, thank you for your business and allowing us to be your partner in beer. May 2016 be your best year yet! ®

Sincerely,

Heady Times is published five times a year, courtesy of Origlio Beverage. Dominic Origlio President CoverSTORY The Hot are Getting Hotter Authentic Mexican imports are the only beers with sales trends that rival the craft beer category and Constellation Brands are among the top sellers.

Y NOW YOU KNOW THAT MEXICAN BRANDS ARE THE DRIVING force behind the ongoing success of the imported beer category. BBut did you know that Constellation has five brands among the top 20 best-selling imports sold in the United States? Corona Extra, Modelo Especial, Corona Light, Pacifico and Negra Modelo are all part of Constellation’s portfolio. In addition to their status as best-sellers, Modelo Especial and Corona Extra are the number one and two leading growth brands in the country. Corona Extra alone accounts for 25% of the import beer market and so it is not surprising that it is the best-selling imported beer in the United States. The newly designed Corona Extra can is one reason for that brand’s growth. The package represented more than 40% of Corona’s volume growth in 2015. Modelo Especial, up 18% this year, is growing in all 50 states. Consumers purchased more than 60 million cases in 2014 and its market share has doubled in just five years. Its growth isn’t expected to slow down anytime soon. Constellation sees a huge opportunity for the brand to grow beyond its loyal base of Hispanic fans. Their research revealed that 86% of general market male beer drinkers are aware of this iconic brand, but only 40% have ever actually tasted it. To capitalize on this fact, Constellation will hit the air waves in 2016 with television ads aimed at English speaking consumers. The campaign, called Discover the Especial, focuses on educating general market consumers about the brand’s heritage and full flavor taste. Corona Light continues to garner its share of devotees as well. Last year the beer was available on tap for the first time. Corona Light connects with both male and female consumers and it contains only 99 calories. The brand’s latest advertising will tout Corona Light’s flavor versus other light beers. Rounding out this group of best-sellers are Pacifico and Negra Modelo. Pacifico remains a strong discovery brand on the East Coast as the bulk of its national sales come from the western United States where it is popular among surfers. And Negra Modelo continues to show great momentum – its sales have increased by nearly 11%, but more interesting than its sales trends is the niche this beer has carved out for itself. Negra Modelo’s unique flavor makes it great for pairing with food which makes it very attractive to anyone who considers themselves a foodie. One industry analysist remarked that the brand sits at the “intersection of imports and craft.” No wonder it is the #13 Import Growth Brand. The Constellation Brands have an extraordinary growth story and many industry professionals don’t doubt that Constellation will continue to grow share in the United States. But one person is absolutely convinced that Constellation will see impressive sales trends for many years to come. Rob Sands, the President and CEO of Constellation Brands – a guy who puts his money where his mouth is, made a bold prediction back in February while speaking to Wall Street stock analysts during a routine earnings call. Said Sands, “We think that doubling the business over the next ten years is certainly a doable number based on what we think is going to happen in the beer market and in particular how imports are going to continue to grow.” www.origlio.com HeadyTimes v.87 1 BrewerHIGHLIGHT Rick Chapman Coronado Brewing Co.

ROTHERS RON AND RICK CHAPMAN opened a beach town brewpub in their Bhometown of Coronado, California in the mid-90s when the state was home to only a few breweries. Their dream was to offer exceptionally balanced beer, that’s authentically inspired by their West Coast roots. Coronado Brewing Co. helped build the West Coast landscape for craft beer, developing flavor profiles for their abundantly hoppy ales that breweries nationwide look to replicate. In 2014, the brewery received the prestigious and highly coveted industry awards for Champion Mid-size Brewery and Champion Brewmaster at the World Beer Cup in Denver, beating out thousands of breweries from around the globe. With all of the kudos bestowed upon Coronado, which will celebrate 20 years of brewing this year, the passion to brew exceptional beer with an undeniable coastal vibe is just as strong as it was in 1996. market. “We launched in Philly a “After winning the awards, we now hold ourselves at a higher decade ago because of its standard,” says co-owner Rick Chapman. “Our growth has vibrant craft beer scene. escalated, so we have embarked on a multi-million dollar Philly’s pioneering bars expansion to keep up with standards and capacity. and craft beer drinkers We’ve added four new 240-barrel tanks, more silos are very astute. and purchased an additional building to create a They continue to larger production facility.” Outside of the increased set the bar for the capacity will be the introduction of cans to craft beer scene, Coronado’s lineup in 2016, and a new year-round globally.” IPA called Stingray will launch globally in January. [Product description on page 7.] “This is the first Coronado has time we have expanded our year-round portfolio been extremely since 2012 and we’re stoked about the beer,” successful in says Chapman. “We’ve launched small batches in achieving their California to stellar reviews and sales. We are also goals, but the adding a pale ale called Easy Up to our new can California-based lineup in April. And we will be introducing two new brewery has had to seasonal beers in 2016 – Berry the Hatchet in May deal with the drought and Pierless Imperial Brown Ale in November.” that has affected the entire state, making the In addition to the expansion, cans and new beers, the brewery’s brewing process a bit more logo and packaging have been redesigned. “As we have grown, challenging. “Being that we live in a coastal we recognize that we need a more focused and consistent brand desert, we have always been conscience foundation,” says Chapman. “The packaging design for the launch of of, and conservative with, our water use,” our new cans offered a great opportunity to dive deeper into our coastal says Chapman. “Our water use per barrel story.” The brewery’s new tagline, “Stay Coastal” is a reminder to, is one of the lowest in the industry and “Live it! Embrace the relaxed state of mind,” says Chapman. “I think it we continue to innovate and conserve. We resonates with both San Diego locals and fans worldwide.” recently invested in equipment to help with Although their beers are available in 18 states and 11 countries our cleaning systems and we reuse worldwide, Chapman says that Philadelphia was their first East Coast as much water as possible.”

2 HeadyTimes v.87 www.origlio.com Off-PremiseSPOTLIGHT McLaughlin’s Beverage OBERT AND BECKY MCLAUGHLIN PURCHASED NORWOOD Beverage in 2003 when it was just a tiny shop in Norwood, PA. R To reflect the Irish family pride and history of the McLaughlin clan, and to establish that it is now a family-owned business, they changed the name to McLaughlin’s Beverage. Just last year, the store was moved to a larger location at the MacDade Mall. Robert McLaughlin, Senior Vice President of a local banking institution, leaves the day-to-day management of the beer distributor to those he trusts “Big Bob” and Michele McLaughlin of McLaughlin’s Beverage the most. His father, “Big Bob” McLaughlin, worked in the grocery industry before he began helping his son at the distributor. Although retired, most mornings he is at the store, selling beer and greeting customers. “This place really keeps the family together,” Big Bob says. “Everyone who works here is a family member or a close family friend.” The General Manager of the new location is Robert’s sister, Michele McLaughlin, who has helped the business become what it is today. “We knew that we couldn’t grow any further at the Norwood location, so we made the decision to invest in the future,” says Michele. “The new space is only a few miles from the original, but it now resides in a shopping center off of busy MacDade Boulevard, making it easily accessible for shoppers and passersby alike. “It’s well lit, clean and organized, with an open floor plan that makes for a pleasant shopping experience,” says Michele. “You can tell it has a woman’s touch. Customers are able to easily browse and shop all of our displays and beer selections. We stock up for holidays and still have on Facebook to foster engagement with room to build elaborate displays. And, because we now buy our beer in followers, while photos of beer displays, larger quantities, we are able to pass our savings on to the customers.” new arrivals and craft offerings are The ample space has also allowed the McLaughlin’s to triple their craft prominently featured on Twitter. “Social selection. “With the craft beer industry continuing to explode, we are set media allows us to connect with our up to grow with the breweries. We want to stand out as a distributor that customers on a regular basis. It’s the future caters to the craft-focused audience,” she says. of marketing and it’s important that we stay The McLaughlin’s have separated themselves from other beer distributors current and relevant. We are also exploring with a couple additions including a brand new 12-door cold box. “We targeted email in order to share news and decided to do our research and go big with an energy efficient cold box updates with shoppers.” that regulates the temperature of the products. This is a top-of-the-line Whether online or in person, the model that people can peruse from the outside or walk in,” says Big McLaughlin’s focus on connecting with Bob. The store also boasts a sampling station, with three taps to offer their customers. “People come to the store customers the opportunity to try new beers. The taps are also useful for looking for good conversation first and beer brewery events held at the store throughout the year. second,” says Big Bob. “We work hard to In addition to space and a few “extras,” the McLaughlin’s pride themselves create lasting relationships to the point on offering their customers conveniences they may not receive elsewhere. where we worry about our customers who “Curbside pickup is truly valued by our customers,” says Michele. “A bunch have not visited in a while. We love what we of our regulars and many of our customers with small children appreciate do and hope that we can continue to share the ability to call ahead to place their order. We have it ready when they this business with future generations.” arrive. We bring the beer out to their cars and payment is handled right there, with an iPad. It’s fast and extremely simple to set up and it makes such a great impression on our customers.” The “portable” wireless checkout system is also available to customers inside the store who wish to look up beers reviews online or pay for their purchases on the spot instead of waiting in line for a register. McLaughlin’s Beverage is also active on social media, with a presence on Facebook and Twitter. Each month, special giveaways are offered

www.origlio.com HeadyTimes v.87 3 On-PremiseSPOTLIGHT Redstone American Grill FTER OBTAINING A DEGREE IN BUSINESS MANAGEMENT FROM Purdue University, Michael Musselman found out that the nine A to five life he thought he wanted wasn’t going to work for him. “Behind a desk is not where I belong,” he says. “I’ve been working in the restaurant business since high school. It’s where my passion lies.” Musselman left his career in finance to work as a bar manager GM of Redstone in Plymouth Meeting, Michael Musselman (left) at Redstone American Grill in his hometown of Chicago, Illinois. His with bartender, Carla Castellano and Assistant Manager, Brad Owens unwavering dedication to the business scored him a promotion in 2008 when he was asked to open a new location in Plymouth Meeting, PA. He relocated, and two years later was named General Manager – a position he holds to this day. Located within walking distance of the Plymouth Meeting Mall and mere miles from three hotels, Redstone hosts a mixed crowd of guests. The rugged, yet romantic atmosphere of the restaurant/bar, created with warm, muted tones, music, low lighting and dark wood accents, appeals to men and women alike, while the purposeful design of this modern hotspot was created with energy in mind. “The bar was placed in the center of the restaurant for a reason,” says Musselman. “It’s meant to be seen as soon as you walk through the door to create that sense a wood fire grill, have tremendous flavor. of energy people want when they go out. Have you ever walked into a However, Musselman’s not one to tell restaurant and it was silent? Who wants to be there?” people what they should drink with their meals. “People are often told to drink a “Redstone caters to all types,” Musselman continues. “It’s a great spot particular style of wine or beer with certain for families to have dinner, friends to enjoy a few drinks or couples foods,” he says. “But I think we should all to share a romantic night. Since I’ve worked here, I’ve witnessed 12 drink what we like, not what we’re told to.” marriage proposals!” For those who enjoy dining or drinking outdoors, their beautiful outdoor patio welcomes guests at any time of the year Musselman makes sure his staff is well thanks to a large, cozy fire pit and a scattering of heat lamps. trained and knowledgeable about menu items and beverage offerings. “We have But Musselman knows it’s not only the décor and ambiance that create an intense training program here and high a successful restaurant/bar, there must also be a variety of thoughtfully standards for our servers and bartenders. chosen food and beverage selections to ensure that each guest has a During our daily staff meetings, we discuss great experience. “Tastes vary widely and it’s important to make each the day’s specials as well as the beers customer feel that there is something for them,” he says. “Balance is being offered on tap. We also hold pre-shift the key to appealing to a diverse group of consumers.” tastings where servers sample the beers To be sure he keeps the selection varied, Musselman plans out his tap and they are given a ‘beer 101’ sheet to list months in advance. “We offer 30 different bottle selections, and keep in their captain’s books.” It includes it’s important that our tap lineup is just as diverse. We only have six tasting notes, style, style definition, ABV, handles, but for good reason. This way, we go through the beer fairly price and the Beer Advocate rating for each quickly and our customers always receive a fresh pint. Amstel Light and beer being offered that day. Musselman Allagash White are permanent handles for us. Both beers appeal to stresses, “We constantly strive to offer our broad audiences, while each mimics our mantra of excellent quality and guests the very best service.” great taste. And they’re sessionable – both are around 5% ABV. Our third So there you have it, the consistency and handle is dedicated solely to Lagunitas. IPAs are so hot right now, and quality of their service, food, and beer people go crazy for the hoppy West Coast-style beers the brewery makes. selection is the reason why so many people It’s great beer at a great price. We also have a rotating ‘local’ tap handle return to Redstone time and time again. because folks in this area are really big on the local thing, and the last two taps are dedicated to seasonals or a style that fits the season.” The flavorful beers in the lineup complement Redstone’s bold American cuisine quite nicely. All the food served at the restaurant is made from scratch, using quality ingredients that encourage unique flavors and ensure a naturally delicious taste. Yelp reviewers claim their rotisserie chicken is out of this world and their fish, burgers and steaks, cooked on

4 HeadyTimes v.87 www.origlio.com NewPRODUCTS Samuel Adams Nitro Beers Samuel Adams To create that distinctive nitro delivery, the new Samuel Rebel Grapefruit IPA Adams nitro cans contain a widget and the draught Now Available in Bottles (White Ale only) should be served through a nitro faucet Previously available in draught only, with the correct gas mix. Nitro beers are known for Rebel Grapefruit IPA will be available their captivating cascade and smooth creaminess, yet in 12 oz. bottles this winter! This for many, nitro is solely linked to stout. Sam Adams thirst-quenching IPA is brewed with experimented with all sorts of styles and discovered that real grapefruit for an added punch nitro truly can be the missing fifth beer ingredient. of citrusy goodness that amplifies Samuel Adams Nitro White Ale the tropical fruit and citrus notes from the hops. A hint of juiciness White capped and lively, the frothy white head rounds out the bitterness and brings a of this distinctive nitro brew softly cascades refreshing finish to this bold, bright beer. into bright gold. The first sip reveals a smooth ABV: 6.3% Availability: Year-round, velvety taste with a light wheat character beginning in February and hints of orange, while an undercurrent of peppery spice adds a bright finish to leave Samuel Adams you wanting another sip. Smooth, yet vibrant, Pack of Rebels: Cans the nitro adds a creaminess to the white ale’s wheat, while the spice and citrus keep This mix case of cans offers it vibrant without the typical CO2. ABV: 5.5% drinkers a taste of the Samuel Packages: 16 oz. nitro cans and (nitro) draught Adams Rebel family. Included Availability: Year-round, beginning in February in the variety pack are: Rebel IPA, Rouser Double IPA, Samuel Adams Nitro IPA New Grapefruit IPA and New Cascade IPA. Availability: Year- Nitro can mute aroma and leave bitterness, round, beginning in February particularly in IPAs. To stand up to nitro’s creaminess, heavy doses of dry hopping were used to achieve the resinous pine, spice Henry’s Hard Sodas and citrus hop character of the IPA style. Henry’s Hard Soda is deliciously Boldly bitter, yet surprisingly smooth, a cap refreshing and made with cane of nitro creamy smoothness reveals a brawny sugar. Available in Ginger Ale and hop intensity beneath it. A fortitude of hop Orange flavors, these taste bud- character remains with notes of resinous tempting hard sodas are quite pine and citrus for a flavorful, lingering finish. sessionable and perfect for ABV: 7.5% Package: 16 oz. nitro cans only enjoying all year. ABV: 4.2% Availability: Year-round, beginning in February Packages: 12 oz. bottles and 16 oz. cans Availability: Year- Samuel Adams Nitro Coffee Stout round, beginning in late January The distinctive, rich and roasty coffee character of this brew comes from two carefully selected varieties: Indonesian Sumatra Mandheling and European Indian Monsoon Malabar. Deeply Twisted Tea Bourbon Barrel flavorful yet smooth, the coffee beans are steeped in cold water to create an extraction The newest offering from that is added to the stout. Darkly enticing, Twisted Tea has a refreshing, smooth, velvety cream cascades into a jet black real iced tea taste with a splash brew, revealing a rich, robust character. The of bourbon flavor.ABV: 5% dark roasted malts create notes of bittersweet Package: 12 oz. bottles chocolate with hints of dark fruit while the Sumatran & only Availability: Year-round, Indian Monsoon Malabar coffees develop a deep roasty beginning in February dimension. ABV: 5.8% Package: 16 oz. nitro cans only Availability: Year-round, beginning in February

www.origlio.com HeadyTimes v.87 5 NewPRODUCTS Coney Island Woodchuck Day Chaser Hard Ginger Ale Day Chaser celebrates those adventure What we have behind the curtain will seekers who never let a minute slip by. This amaze you! Astound you! Astonish you! sessionable cider combines bitter and Hailing from deep in the ground in a far sweet apples to deliver a semi-dry cider off land comes an ingredient so fragrant that’s not too sweet and leaves you thirsty and so delightful that a single sip will for another. Get the most out of every day wash away your worries like waves and reward yourself as you welcome in the crashing on sunny shores. Feast your eyes night. ABV: 5.5% Packages: 12 oz. bottles, on Coney Island Hard Ginger Ale, a tantalizing libation 12 oz. cans and draught Availability: Year- enhanced with exotic West African ginger. ABV: 5.6% round, beginning in March Package: 12 oz. bottles only Availability: Year-round, beginning in January Mike’s Hard Peach Lemonade Coney Island Hard Previously a seasonal, Mike’s Hard Peach Orange Cream Ale Lemonade will be available year-round beginning Get your tickets here! It’s a small this spring! This flavorful FMB has an aroma of price for a thrilling escape. Buckle ripe peaches with a slight tropical note. Intense up passengers, and hang on to your peach notes give way to a tangy lemonade hats! Some rides are deceiving, but finish. ABV: 5% Package: 11.2 oz. bottles only this one is all there. Coney Island Hard Availability: Year-round, beginning in March Orange Cream Ale is an amalgamation of orange, vanilla and spice inspired by Mike’s Hard Black the deliciously unexpected concoctions you only find on Cherry 12 oz. Cans the boardwalk. Are you tall enough to ride? ABV: 5% Already available in 11.2 oz. bottles, Package: 12 oz. bottles only Availability: Year-round, this spring Mike’s Hard Black Cherry will beginning in January also be available in 12 oz. can fridge packs! Mike’s Hard Black Cherry Lemonade starts out tart, yet sweet, Harpoon IPA and UFO White with notes of cherry and a hint of grape. It finishes 16 oz. Cans clean and refreshing. ABV: 5% Availability: Year-round, beginning in March If you can’t get enough of Harpoon IPA and UFO White in cans, you’re in luck! This winter Harpoon is rolling out 16 oz. cans of their flagship Harpoon IPA (in sharp NEW packaging) and UFO White! Availability: Year-round, beginning in January Harpoon Hoppy Adventure Mike’s HARDER 23.5 oz. Cans Double IPA Mike’s HARDER Lemonade Harpoon Hoppy Adventure is a and Mike’s HARDER double IPA with a pronounced Cranberry Lemonade will citrus and tropical fruit aroma. both be available in single Golden pale with a slight haze, serve, 23.5 oz. cans it has a subtly sweet character beginning this spring! from the malt profile and a ABV: 8% Availability: Year- crisp, hoppy finish.ABV: 7.8% round, beginning in March Package: Draught only Availability: Now, year-round

6 HeadyTimes v.87 www.origlio.com NewPRODUCTS Sierra Nevada Green Flash Otra Vez Gose-Style Ale Tangerine Soul Style IPA Introducing an all-new, year-round beer for Enjoy a So Cal summer year-round with 2016, Otra Vez Gose-Style Ale is brewed Tangerine Soul Style IPA. This delectable brew to be the ultimate session beer. It is is a one-way ticket to taste bud paradise. light-bodied, tangy and complex. In Relax and take in the brilliant, golden color California where temperatures often and fresh aroma of effervescent tangerine. top triple digits, perfecting the warm Tangerine zest carries throughout, accented by weather beer is a priority. Sierra bright, floral, tropical flavors and a juicy finish. happened upon a sweet-tangy blend Brewed with American malts and a blend of Citra of native-grown prickly pear cactus and grapefruit, and Cascade hops, this is a beautiful brew to combined with the zing of a traditional gose for a behold. ABV: 6.5% Packages: 12 oz. bottles vicious but delicious twist on the stodgy session sippers. and draught Availability: Year-round, beginning in January ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Year-round, beginning in January Green Flash Passion Fruit Kicker Firestone Walker Get amped on Passion Fruit Kicker! This Nitro Merlin Milk Stout jaw-dropping, mouth-watering, smooth brew has a sweet, tart, fruity flavor. A unique spin on Velvet Merlin, this beer features Passion fruit tea and passion fruit juice are the addition of lactose (milk sugar) and a dose of layered with wheat malt and 2-row malted nitrogen to add a creamy, soft texture and subtle barley to bring you this exhilarating crowd sweetness to the brewery’s original oatmeal stout. pleaser. Your palate will do a 360 for more Dark chocolate and espresso are transformed of this luscious wheat ale. ABV: 5.5% into ribbons of French silk chocolate and mocha Packages: 12 oz. bottles and draught latte richness. All of this results in one palatable Availability: Year-round, beginning in January beer. ABV: 5.5% Package: Draught (nitro) only Availability: Year-round, beginning in January Green Flash Cosmic Ristretto Firestone Walker Live long and drink Cosmic Ristretto. This highly Luponic Distortion revered brew will go down in history as one of the first graduates of Green Flash’s Genius Lab program The flavor profile of Firestone Walker’s new into the brewery’s front line. Marvel at its rich year-round brew, Luponic Distortion, changes black appearance with bruleed edges and every 90 days! Each beer is not only made mocha-colored beer foam. Savor its smooth, with experimental hops, but with varying levels espresso flavor and breathe in its chocolate, of hops to create a different beer each time. coffee and sweet malt aromas. Don’t fight Luponic Distortion is what happens when you let its gravitational pull. This bold, complex, a former hop chemist/master brewer riff and jam java-centric Baltic porter with espresso is to his hoppy experimental delight. Brewmaster irresistible. Houston, we have a problem, my Matt Brynildson’s revolving series of beers glass is empty. ABV: 8.2% Packages: 22 oz. explores the limits of pure unadulterated hops. ABV: 5.9% bottles and draught Availability: Year-round, Packages: 12 oz. bottles, 12 oz. cans and draught beginning in February Availability: Year-round rotator beginning in March New Spring House Cans Coronado Stingray IPA This winter, three of our favorite Spring House Named after a serene Coronado shoreline where brews will be available year-round in 12 oz. locals soak up sun and suds, this easy-drinking can 12 packs in addition to draught – Big IPA will transport you to a tropical paradise the Gruesome Chocolate Peanut Butter Stout, moment it hits your lips. Citra, Mosaic, Simcoe The Astounding She-Monster Mango IPA and Southern Cross hops provide flavors and and Lexicon Devil Grapefruit Pale Ale. aromas of tropical fruits and sun-kissed citrus The new can package will replace the 22 oz. with soft accents of nectarine and peach. bottles. Availability: Year-round, beginning ABV: 7.9% Packages: 12 oz. bottles and draught in February Availability: Year-round, beginning in January www.origlio.com HeadyTimes v.87 7 NewPRODUCTS Shipyard Smashed Blueberry Lindemans Previously a seasonal beer, Shipyard Smashed Oude Kriek Cuvée René Blueberry will be available year-round, beginning Whole cherries (including this winter! A hybrid between a porter and a pits) are added to a Scotch ale, Smashed Blueberry has a rich batch of young lambic in mouth feel and a body of complex intensity. a foudre (an oak vessel Up front, there are notes of coffee and of over 2,000 gallons) to chocolate, beautifully accentuated by the create this ultra-traditional aroma of blueberries. The finish features a sour lambic ale. The delicate balance of sweet fruit and dry hops. natural sugars in the To fully experience all the flavors, this beer cherries set off a long is best enjoyed at 55 degrees Fahrenheit. second fermentation, and ABV: 9% Packages: 12 oz. bottles after six months the flavors and draught Availability: Year- have evolved and melded in magical ways. After racking round, beginning in January and filling bottles, Lindemans Oude Kriek gains natural, soft carbonation as the yeast produces CO2 in the corked Evil Genius This One Time, bottle. The beer can age in a cool cellar for many years. At Band Camp – Experimental Oude Kriek Cuvée René shows a hazy ruby red robe with a delicate pinkish head. Beyond the rich bouquet Double IPA of fresh whole cherries lies brettanomyces – defined This One Time at Band Camp is Evil earthy, wild aromas. As the first sip opens up on the Genius’ new year-round double IPA palate, the acidic, brisk sweetness of the cherries unfolds with a twist – the same blend of into a medley of flavors and textures: tart sourness hops is never used twice! They start from lambic fermentation; notes of lemon peel & sherry with a classic American DIPA recipe, from the cherry skins and a finish of cherry blossoms. then cut back on the bittering hops The body is medium/full, leading to a satisfying, hearty by adding over 75% of the hops post mouth feel. ABV: 7% Package: 750 ml bottles only fermentation. This method helps retain their juicy, Availability: Year-round, beginning in February resinous, aromatic qualities, allowing the differences in the hop varieties to really stand out. Each time it is brewed, the beer will be dry hopped with a different A New Look for PALM blend of hops – sometimes with classic American hops, There are so many reasons to rediscover PALM in sometimes with rare and expensive New Zealand or 2016 as the New Year brings a number of exciting, Australian hops, and sometimes with exciting, brand new updates for the brand! The style of the beer is new varieties. ABV: 8.5% Packages: 12 oz. bottles now clarified as ‘Belgium’s Session Ale’ which clearly and draught Availability: Year-round rotator beginning describes how PALM offers the best of both worlds – A in February Belgian amber ale with a pleasing flavor, yet light- bodied, refreshing and a great complement to food. Heavy Seas Double Cannon Reflecting its approachable but premium stature, the carton and bottle graphics have evolved for a cleaner, Previously a seasonal brew, Double Cannon will be more elegant look. Finally, the 6 pack carrier has been available year-round in 2016! Hop aromas blast out changed from the traditional European closed box to of this flavor explosion. Massively dry-hopped, but the open basket carrier to suit today’s consumer who with a balanced malt sweetness, this irresistible wants to read about the product, as back label copy can force showcases the power of bringing in the easily be seen without extra artillery. Hop cubed… then squared, Double taking the bottles out Cannon is hopped to the sixth! The same malt of the six pack. These recipe proportions used to create Loose Cannon holders are great were used to make Double Cannon and the late for retailers who addition whirlpool, hopback and dry-hopping offer a “mix of six”. processes that make Loose Cannon such a Availability: February flavorful IPA were employed. This beer captures the beautiful balance of Loose Cannon, with double the firepower.ABV: 9.5% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in January

8 HeadyTimes v.87 www.origlio.com SeasonalSELECTIONS When Demand Exceeds Supply Samuel Adams Crystal Pale Ale Many of our craft seasonal and specialty releases are This crisp, bright and bold pale ale is named available in limited or extremely limited quantities. after Crystal hops grown in Oregon, which Breweries only produce a certain amount of their give the beer its distinctive American hop specialty beers and Origlio does all they can to get as character. ABV: 5.3% Package: 12 oz. much product as possible. In addition, this publication bottles only Availability: January is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Samuel Adams Cold Snap Variations in production for some of these limited Stirring from the haze of winter, this release offerings will fluctuate, resulting in lower refreshing unfiltered white ale awakens its quantities than anticipated. smooth wheat with the bright snap of spring If you are interested in something you see in this spices. From the subtle sweetness of publication and it is out of stock when you place your orange peel and plum to the peppery order, please contact your Origlio Sales Representative bite of fresh ground coriander, the blend to discuss a similar option. of spices creates just the right refreshing Origlio also sends out an email blast weekly to inform kick to signal that spring is on its way. This customers of seasonal offerings that are widely available beer is the perfect transition from the spicy to you, immediately. beers of winter to the light, crisp beers of summer. ABV: 5.3% Packages: 12 oz. bottles If you are interested in receiving the weekly email blast, and draught Availability: January please send your email address to [email protected]. Blue Moon First Peach Ale Samuel Adams Cabin Pack Because of the popularity of this seasonal during Offer drinkers seasonal its launch in 2015, Blue Moon First Peach Ale is variety with six Samuel making a comeback in 2016! It will lead the way Adams beers, perfect for for the 2016 Blue Moon seasonal beers. First the spring: Boston Lager, Peach Ale has a clear deep amber color with an a full-flavored brew with a off-white head. It has a notable peach taste with balance of malty sweetness a light caramel-malt sweetness and mild tartness. contrasted by hop spiciness This beer pairs well with fruit salad and peach & and a smooth finish;Cold vanilla desserts. ABV: 5.6% Packages: 12 oz. Snap, a crisp and refreshing white ale with a blend bottles and draught (also available in the Spring of wheat, smooth maltiness and hint of spring spices; Sampler) Availability: January Escape Route, a combination of the subtle fruit notes of an ale with the smooth crispness of a lager; Noble Blue Moon Pils, a crisp golden lager, full of character, it’s made with all 5 Noble hops for a layered fresh and citrusy Brewmaster’s Spring flavor; NEW Session Ale (only available in the variety Seasonal Sampler pack), a down-to-earth ale that celebrates the floral, bitter and slightly spicy character of Tettnanger hops, When the sun rises higher in the along with more earthy notes from East Kent Goldings sky and the ground begins to and NEW Scotch Ale (Voter’s Choice, only available in thaw, we all look forward to the the variety pack), a full-bodied, malty ale with roasted tastes of spring. Inside the Blue and chocolate malt notes and a subtle smoky flavor, Moon Sampler, you’ll find:Blue followed by a lingering, sweet finish with distinct Moon First Peach Ale, a Belgian- coffee flavors.Availability: January inspired brown ale with flavors of peach and coriander, perfect to enjoy during the transition from winter to spring; limited-release Vanilla Wheat Ale, brewed with Samuel Adams Double Bock vanilla, wheat and a hint of orange peel for a slightly Samuel Adams Double Bock is brewed with a sweet vanilla-wafer taste; Cinnamon Horchata Ale, half-pound of malt in each bottle, almost enough made with long-grain rice and a touch of cinnamon for for a loaf of bread. The strong malt and caramel a hint of spice & a creamy finish andBelgian White character creates a rich, full-bodied lager with a Belgian-Style Wheat Ale, brewed with coriander and deep mahogany color and velvety smooth flavor. Valencia orange peel for a subtle sweetness, then ABV: 9.5% Packages: 22 oz. bottles and draught balanced with oats and wheat for a smooth finish. Availability: Limited quantities in February Availability: January www.origlio.com HeadyTimes v.87 9 SeasonalSELECTIONS Traveler Springtime Variety Pack Limited Edition Guinness Traveler’s spring seasonal mix pack includes: Curious Gilroy Collectible Cans Traveler, an American craft wheat ale brewed with real The legendary Guinness lemon and a touch of lime to bring out a bright, juicy Draught Stout will be citrus aroma and flavor;Illusive Traveler, a available in limited deceptively delicious edition, collectible wheat beer made with Gilroy cans this winter! real grapefruit and The special cans Aloha Traveler, a celebrate the famed wheat ale made with Guinness campaigns real pineapple for a of the 1930s, 40s and refreshingly vibrant 50s by artist John Gilroy. drinking experience. Package: 14.9 oz. cans only Availability: February Availability: January Mike’s HARDER Tiger’s Blood Twisted Tea Party Pack Tiger’s Blood is a unique and flavorful blend of watermelon, strawberry and pineapple with a hint The new Twisted Tea of coconut, made the Mike’s way with a hint of Party Pack will replace lemon. It is well balanced with some melon in the Twisted Tea Mixed Up the back end and a clean, crisp finish.ABV: 8% Pack. Perfect for all Twisted Package: 16 oz. cans only Availability: January Tea drinking occasions like BBQs, Tailgates and NASCAR, the Party Pack Mike’s HARDER Deadpool Cans includes the perfect mix Mike’s is partnering with Fox Studios to promote the of flavors in 12 oz. cans: spring 2016 release of Deadpool, the highly anticipated Twisted Tea Original, major motion picture featuring one of Marvel’s best- Half & Half, Bourbon selling comics of all time. The movie starring Ryan Barrel and Raspberry. Reynolds tells the story of former Special Forces Availability: February operative, Wade Wilson, who is subjected to a rogue experiment leaving him with accelerated healing powers. Armed with his new abilities and a dark, twisted sense of humor, he adopts the alter ego Deadpool and Coney Island hunts down the people who nearly destroyed his life. Spring Variety Pack To commemorate the release of the movie, Coney Island’s spring variety pack includes: Coney Mike’s HARDER cans Island Hard Root Beer, a new twist on an old favorite and 12-packs will this root beer includes hints be emblazoned with of vanilla, licorice and birch Deadpool graphics for a that will bring you back to the limited time this winter. boardwalk; 1609 Amber Ale, Collect all 6 cans! a bold amber ale with a malt- Availability: Now! forward, slightly nutty character and a strong citrus hop nose; Overpass IPA, a deep golden, richly aromatic IPA with a fresh Shiner Birthday Beer bitterness that is enhanced with big, juicy, citrus and tropical Cheers to 107 years! Shiner’s hop aromas and Mermaid Pilsner, a light-bodied, crisp, Birthday Beer this year is a nicely hopped lager with a heavy-handed addition of rye traditional German-style pilsner, malt that adds a mild spiciness, which is balanced by a brewed with Czech Saaz and light, fruity, floral hop aroma.Availability: January Hallertau hops. ABV: 5% Package: 12 oz. bottles only Availability: December

10 HeadyTimes v.87 www.origlio.com SeasonalSELECTIONS Sierra Nevada Beer Camp Harpoon The Long Thaw Tropical IPA Harpoon brewed a beer that could carry Beer Camp is the ultimate brewing us through the January cold while hinting experience. Fans are invited into the at warmer days ahead. With notes of brewery nearly every week to create orange peel and coriander, the soft their own beer with Sierra’s brewers – mouth feel of a Belgian wit, and an the more daring the better. Each spring, intense hop profile, The Long Thaw Sierra features one of their favorite White IPA combines the warming collaborations from the previous year. backbone of an IPA with citrus notes This year’s selection features intensely indicative of the coming spring. The aromatic hop varietals, rich with the flavors of the white IPA style blends the spiciness of a Belgian tropics. Citra, Mosaic and El Dorado hops are used to wit and the American hop character of an IPA. create bright, fruit-forward flavors of mango, papaya and ABV: 6.2% Packages: 12 oz. bottles, 12 oz. cans bitter orange. ABV: 6.7% Packages: 12 oz. bottles and and draught Availability: Mid-January draught Availability: January UFO Big Squeeze Sierra Nevada 4-Way When Harpoon first started thinking of a IPA Variety Pack UFO spring/summer seasonal, they spent days “researching” every combination of Sierra’s 4-Way IPA pack explores fresh fruit juice and beer they could think the flavor of hops with a collection of, until they discovered a combination that of IPAs showcasing hops in a unique made the decision easy. Sweet with a hint of way. This year’s lineup features the classic tartness, this grapefruit shandy is perfect for Extra IPA, Torpedo; the steam-distilled hop oil IPA, Hop all your adventures. ABV: 4.5% Packages: 12 oz. Hunter; the rustic rye IPA, Ruthless Rye and a brand bottles, 12 oz. cans and draught Availability: February new IPA loaded with a blend of hop varietals – both classic and cutting edge – for intense hop aroma and Harpoon IPA Adventure Mix Pack flavors, Five Hop IPA. Availability: January The IPA Adventure Mix Pack puts four great IPAs and Sierra Nevada Bigfoot a 20+ year journey into a single box. Whether you’re Barleywine Style Ale looking for the beautiful balance of a New England- style IPA or a more pronounced hop flavor found in Sierra Nevada’s classic American Leviathan Imperial IPA, the IPA Adventure has an IPA for barleywine returns in 2016 as big and you and your friends. The mix pack bold as ever. Bigfoot is a beast of a includes: Harpoon IPA, Leviathan beer, brimming with bold, bittersweet Imperial IPA, The Long Thaw malt flavor and heaps of whole-cone White IPA and – new to the pack Pacific Northwest hops. First introduced this year – Take 5 Session IPA. in 1983, Bigfoot is a cult classic, Whichever type of hop experience prized by beer collectors. Drink it fresh your palate craves, this mix pack or cellar it in a cool, dark place to has a little something for us all. taste as the flavors develop over time. Availability: January ABV: 9.6% Packages: 12 oz. bottles and draught Availability: January

Woodchuck Private Reserve Cherry Woodchuck Out On A Limb Private Reserve Cherry adds a tasty tart flare to Campfire Pancakes Woodchuck’s barrel-aged series. The cider crafts semi- Campfire Pancakes brings you an infusion sweet apples with sour cherries, aged in wine oak of smoked apple pomace. Topped off barrels. The combination brings a sweet, tart taste with with a dash of Vermont maple syrup, final notes of vanilla and oak. Add a little bite to this cider brings forward a delightfully your season with this truly unique and rare cider. smoky and sweet taste. ABV: 5.5% ABV: 5.5% Packages: 12 oz. bottles and draught Packages: 12 oz. bottles and draught Availability: January Availability: February

www.origlio.com HeadyTimes v.87 11 SeasonalSELECTIONS 21st Amendment Sneak Attack Sly Fox Odyssey Imperial IPA You might not expect a saison in winter, Sly Fox Brewing Company has brewed scores but the enemy didn’t expect Washington to of one-of-a-kind varietal pale ales and IPAs, cross the icy Delaware, either. Expectations each with their own unique personality and be damned! 21st Amendment Brewery is flavor profile. Armed with this wealth of sneaking up on winter with a boatload of experience, the Sly Fox brewers put their bravado and this Belgian-style farmhouse heads together and selected their favorite ale. Dry-hopped with whole organic hops to develop this wildly popular Imperial cardamom pods, Sneak Attack has an IPA. An annual favorite among hop-heads, assertive spiciness that makes it the this delicious, bold beer is fit for epic perfect complement to rich and warming foods like adventures! ABV: 8.4% Packages: 12 oz. sausage, smoked meat and full flavored cheese. In your cans and draught Availability: January face, winter! ABV: 6.2% Packages: 12 oz. cans and draught Availability: January Sly Fox Seamus’ Red Ale 21st Amendment Seamus’ Irish Red Ale combines British pale malt with Centennial Monk’s Blood and East Kent Golding hops Brewery founders Nico Freccia and Shaun to create a balanced session O’Sullivan traveled to Belgium to develop beer with a delightful hop finish. the recipe for this special beer, visiting Layer it with O’Reilly’s Stout for small, traditional breweries in the hop the perfect local black & tan. fields of West Flanders, not far from the ABV: 4.9% Package: Draught famous Trappist abbey of Westvletren. only Availability: February Brewed with imported malts, cinnamon & vanilla and aged on dried, black mission figs with oak spirals, Sly Fox Royal Weisse Cans Monk’s Blood is designed to pair beautifully with rich Unfiltered and unforgettable, Sly Fox Brewing stews, creamy cheeses, delicious desserts or just by Company’s traditional hefeweizen is the real itself, in a Belgian tulip glass, with a good book by deal. This honey-colored Bavarian-style wheat the fire. Monk’s Blood pays homage to the monks of beer is fruity and delightfully spiced – and Belgium’s monasteries who have been brewing some available in a can in the spring months! Brewed of the world’s greatest beer for centuries. During times with German pils & wheat malts and hopped of fasting, the monks subsist solely on beer, which with German Northern Brewer hops, this they refer to as “liquid bread”. Beer, quite literally, tasty beer is authentic to the style, refreshing is in their blood. The most sublime of the monk’s and easy to drink. Royal Weisse is a unique offering premium brews is dark like blood, rich and nourishing. and a regal choice to welcome spring. ABV: 5.6% ABV: 8.3% Packages: 12 oz. cans and draught Packages: 12 oz. cans and draught Availability: Cans Availability: February in March, draught year-round

Great Lakes Great Lakes Conway’s Irish Ale Fridge Filler Variety Pack Arrestingly smooth, Conway’s Irish Ale has a Great Lakes new variety pack includes: Holy Moses rap sheet of toasty biscuit and caramel malt White Ale, an intrepid crew of spices and orange peel flavors. ABV: 6.5% Packages: 12 oz. bottles blaze a trail to a refreshing, light-bodied landing; Lawn and draught Availability: January Seat Kolsch, a breezy jam session led by a harmonious chorus of sweet malt and spicy noble hop flavors; Great Lakes Steady Rollin’ Session IPA, a vibrant Turntable Pils landscape of tropical, fruity Mosaic hop aromas & smooth The A-side? Earthy, fresh sailing malt flavors andHop hop aromas. The B-side? A By Numbers IPA, an IPA with smooth, balanced malt groove. ABV: 5.3% aromatic citrus accents and Packages: 12 oz. bottles and draught strokes of pine bitterness that Availability: March blend to highlight a bright amber palette. Availability: March 12 HeadyTimes v.87 www.origlio.com SeasonalSELECTIONS Oskar Blues Deviant Dale’s IPA Coronado Imperial Deviant Dale’s IPA was born at the Blue Bridge Coffee Stout crossroads, in a juke joint, as if Dale’s Prepare to rise and grind. This Imperial coffee Pale Ale sold its soul to balance Deviant’s stout will send you across the water to a new foreboding aromas of citrus, grapefruit rind state of java-nirvana. 2-row malt, roasted and piney resins, its copper ball-of-fire color barley and Guatemalan coffee come together and inscrutable flavor-intense finish. Deviant to celebrate the beer’s sweet chocolate and is the Devil incarnate with untold amounts of earthy flavors.ABV: 8% Packages: 22 oz. malt and hedonistic Columbus dry-hopping. bottles and draught Availability: Limited ABV: 8% Packages: New 12 oz. cans and quantities in January draught Availability: January Coronado Merbear Weyerbacher Double IPA #2 A collaboration with iconic Northern California’s Bear Republic Brewing Co., The second release in Weyerbacher’s IPA this rye IPA starts with a pungent and fruity Series, Double IPA #2, features Waimea, hop character from the Amarillo, Hallertau Wai-iti and Galaxy hops. ABV: 9% Blanc, Centennial and Equinox hops Packages: 12 oz. bottles and draught and finishes with a spicy malt caramel Availability: Mid-January backbone. ABV: 7.5% Packages: 22 oz. bottles and draught Availability: Limited Weyerbacher Insanity quantities in February Insanity is Weyerbacher’s Blithering Idiot barleywine aged Lagunitas Cappuccino Stout in whiskey barrels. The barrel Brewed with boatloads of roasted aging imparts an additional coffee in each batch for that level of complexity to an already extra krunk, this mondo intense malt profile by adding coffee stout will leave you a combination of vanilla, oak wondering whether you’re and whiskey notes. ABV: 11.1% coming or going. ABV: 8.9% Packages: 12 oz. bottles and Packages: 22 oz. bottles and draught Availability: January draught Availability: January Weyerbacher Lagunitas Sunday Morning Stout Undercover Investigation Sunday Morning Stout is an American Shut-Down Ale Imperial stout aged in bourbon This malty, rich beer with a snappy hop finish barrels. This beer pours a beautiful truly defies style. Imperial Mild...? Uber ESB...? ebony color with a large, creamy, off- We do know for sure that it is unforgiven and white head that lasts and lasts. The unrepentant. ABV: 9.75% Packages: 12 oz. aromas of roasted coffee and bourbon bottles and draught Availability: January awaken your senses while their flavors blend with hints of chocolate, roasted malt, vanilla and caramel. ABV: 11.3% Saranac S’more Porter Packages: 12 oz. bottles and draught Availability: February Combing the flavors of a porter and a campfire s’more, this beer is brewed with a blend of Weyerbacher Blasphemy caramel, biscuit, brown and roasted malts. The liquid is then aged with chocolate and vanilla. Blasphemy is Weyerbacher’s QUAD aged in The result is a rich and decadent beer with the bourbon barrels, which gives it gentle vanilla flavor of milk-chocolate, marshmallow and toasty notes that complement rather than supersede graham cracker. ABV: 6.2% Packages: 12 oz. the complex qualities that already make bottles, 32 oz. growlers and draught QUAD such an incredible beer. It is fully bottle Availability: Now, in limited quantities conditioned. ABV: 11.8% Packages: 25 oz. bottles and draught Availability: March www.origlio.com HeadyTimes v.87 13 SeasonalSELECTIONS Stone 20th Anniversary Encore: 2016 Stone 12th Anniversary Bitter Imperial Russian Stout Chocolate Oatmeal Stout Originally introduced in 2000, this massive and A rebrew of Stone’s 12th Anniversary beer, this intensely aromatic beer abounds with notes of is a rich oatmeal stout with deep chocolate chocolate, coffee, black currants, anise and flavors and a long-lasting bitter finish.ABV: 9.2% roastiness. Its heavy palate is nothing to be Packages: 22 oz. bottles and draught trifled with.ABV: 10.6% Packages: 22 oz. Availability: Limited quantities in late January bottles and draught Availability: Limited quantities in late March Stone Pataskala Red IPA This very hoppy, intensely red Heavy Seas Deep Six ale was brewed at the request of Stone CEO Greg Koch and Rich, malty and complex with a surprisingly dry finish, named after the town where this robust English-style porter is never cloying and he grew up – Pataskala, OH. wonderfully drinkable. A dense tan head portends ABV: 6% Packages: 12 oz. the chocolate, roasty, brownie batter flavor. Maris bottles and draught Otter malt, imported from the UK, imparts a deep Availability: February nuttiness accentuated by a unique English yeast strain. This cheeky yeast generates subtle pear, Stone / Dogfish Head / apple and strawberry esters that gently contribute to its depth of flavor. Deep Six’s complex balance Victory Saison du BUFF also comes from imported UK Target and Fuggle This rebrew of the Dogfish Head, hops, contributing earthy, herbaceous, tea-like Victory, Stone collaboration notes. The result is a hefty brew that walks the that was introduced in 2003 fine line between eminent drinkability and overwhelming is made using botanicals of flavor impact.ABV: 6.8% Packages: 12 oz. bottles and parsley, sage, lemon, thyme draught Availability: January and rosemary. ABV: 7.7% Package: 12 oz. bottles Heavy Seas Siren Noire only Availability: Limited Siren Noire is a velvety, rich chocolate stout. quantities in March Almost three pounds of Belgian coco nibs are used per barrel. It’s aged for five weeks Stone Enjoy By 04.20.16 IPA in bourbon barrels with vanilla beans added. More than a dozen hop varietals make A mix of dark malts gives this stout a well- up this devastatingly fresh double rounded body that is decidedly chocolatey IPA. Brewed specifically NOT to last, without being extraordinarily sweet or it tastes of smooth malt up front, cloying. Brewers Gold hops contribute an quickly dissipating into a massive earthy spiciness, with notes of black current. onslaught of hops. ABV: 9.4% ABV: 9.5% Packages: 22 oz. bottles and Packages: 12 and 22 oz. bottles draught Availability: Very limited and draught Availability: Limited quantities in January quantities in March Stone Enjoy After 04.20.17 Brett IPA Forgotten Boardwalk Meant to mature, this beer is spiked at bottling Pocket Trick with Brettanomyces, a wild yeast that, over The brewery’s brand new Imperial time brings about charmingly unpredictable IPA has a medium body with complexities of spice, funk, acidity and more. hints of peach, mango and citrus. ABV: 7% Package: 750 ml cork and caged ABV: 8.5% Package: Draught only bottles only Availability: Extremely limited Availability: February quantities in March

14 HeadyTimes v.87 www.origlio.com SeasonalSELECTIONS The Lost Abbey Serpent’s Stout The Lost Abbey Carnevale Ale Serpent’s Stout is one of the biggest beers The Carnevale is a saison-style beer, made with the Lost Abbey makes. Visions of a perfect cup same yeast as Lost Abbey’s Red Barn and brewed of Arabica poured by your favorite barista will to be light in body, but still complex. Carnevale’s awaken as you take in the aromas of dark cocoa flavor is generated from Brettanomyces along with and freshly brewed coffee. Beginning with a Amarillo and Simcoe hops, increasing in flavor caramel-like sweetness, the beer evolves into and depth as it ages. This is a perfect beer to a full-bodied, roasted-oak finish. A percentage cellar and witness how the yeast transforms the of this beer is fermented in bourbon barrels, complexity and layers of taste over time. ABV: 8% adding to the richness of the flavor profile. Packages: 750 ml cork-finished bottles and draught Serpent’s Stout creates a perfect balance of Availability: Limited quantities in February bitter and sweet with just a touch of alcohol to help keep you warm during the winter months. Port Brewing Hop-15 ABV: 11% Packages: 750 ml cork-finished bottles and draught Availability: Very limited This DIPA is made with a blend of 15 different quantities in January domestic and imported varieties of hops added every 15 minutes. Hop-15 is one of the most The Lost Abbey Angel’s Share sought-after beers by hop heads everywhere. (Brandy Barrel-Aged) ABV: 11% Packages: 22 oz. bottles and draught Availability: March This barrel-aged barleywine is infused with copious amounts of dark Port Brewing caramel malt to help emphasize The Hop Concept IPA: the vanilla and oak flavors from the freshly-emptied brandy Galaxy & Comet barrels. Brewed with German The second release from The Hop Concept IPA Magnum hops, Angel’s Share series, this entry looks to continue to experiment is an incredibly smooth, full- in the dry hopping process, this time with bodied beer layered with Galaxy and Comet hop varietals. The Galaxy dark fruit and notes of oak hops help bring a distinct mango character with and vanilla. ABV: 12.5% just a hint of peach to the beer with Comet Package: Draught only hops adding grassy notes and some citrus zest. Availability: Extremely ABV: 8% Packages: 22 oz. bottles and draught limited quantities in January Availability: March The Lost Abbey Track #10 Allagash St. Klippenstein With a score of 98 on RateBeer, Track At the brewery, Allagash celebrates St. Klippenstein #10 is a massive celebration of Day to commemorate their love of free ham, pot flavors. It is made using a blend lucks and strong stouts. In honor, they brewed this of bourbon barrel-aged Serpent’s Belgian-style strong stout aged in bourbon barrels. Stout and barrel aged Older Rich cocoa brown in color, the first sip of this Viscosity with coffee from local beer opens with a complex chocolate and roasted San Diego roasters and cacao aroma. Notes of vanilla, coconut and oak infuse nibs added. Track #10 starts off the palate and lead to a smooth, warm finish. with tons of freshly-brewed java This full-bodied beer is brewed with an array and bittersweet dark chocolate of dark roasted malts: dark chocolate malt, on the nose with just a whiff of roasted barley, chocolate malt and brown malt. bourbon. Flavors of dark roasted After being hopped with Chinook and Northern espresso, creamy caramel and Brewer, and fermented with a Trappist-style milk chocolate are followed yeast for a month in stainless, the beer by a bite from the bourbon spends three months aging in bourbon barrels. and a smooth, sweet vanilla oak finish.ABV: 11% ABV: 12.4% Packages: 750 ml bottles and Packages: 375 ml cork-finished bottles and draught draught Availability: Very limited quantities Availability: Limited quantities in January in February

www.origlio.com HeadyTimes v.87 15 SeasonalSELECTIONS Sixpoint Hi-Res Green Flash Hop Odyssey 2016 Once their eyes were opened to the Green Flash believes in hop experimentation, constantly potential of the hop cone, the brewers at exploring new varietals, fresh combinations and innovative Sixpoint couldn’t be stopped. With a laser brewing methods. Their passion for hops presents infinite focus, they magnified the hop factor and possibilities. Embark on an epic journey with each pushed the boundaries of flavor, aroma and Hop Odyssey release – there will be three beers, each perception itself to create Hi-Res. Crack available for a limited time throughout the year. open this triple IPA and face the limits of your senses. It’s Mad Science. ABV: 10.5% Green Flash Packages: 12 oz. sleek cans and draught Pacific Gem Single Hop Availability: January The first in the Hop Odyssey 2016 Series Sixpoint Cream is Pacific Gem Single Hop. This single- hopped pale ale is built on an English malt You started with cream in your coffee, now base of Golden Promise, 2-row malted barley have coffee in your cream ale! Pour up and Cara malt to allow the hop qualities to a bright blonde coffee ale and end your shine through. Pacific Gem’s hop intensity day the way you started it. ABV: 7.2% presents top notes of pungent pine and grapefruit Packages: 12 oz. sleek cans and draught rind accented by guava with a long, lingering finish. Availability: January ABV: 5.5% Packages: 12 oz. bottles and draught Availability: January Cape May Devil’s Reach Unibroue Grand Reserve 17 A Belgian beast, this award-winning When a beer that is over three years old is strong ale is one of Cape May’s awarded the title of “World’s Best Dark Ale” top-selling beers. It’s quite strong, you know you have the ultimate ale for the but you would never know it beer enthusiast who wants to have fun cellaring at first sip. Fruity esters and a and maturing flavorful beers and doing vertical super light body make for an tastings. Released only once a year with easy-drinking and refreshing each bottle bearing the vintage and a unique beverage, but be careful: before serial number, this French oak aged, bottle you know it, Devil’s Reach has refermented ale has the equivalent of eight swallowed you whole. One of the brewery’s simplest months of oak extraction when it is released, beers – one hop variety is used minimally and the making it an excellent treat, whether fermentables come primarily from one grain – its enjoyed fresh or aged. Grand Reserve 17 character comes from a funky Belgian yeast strain. is wonderful with roasted venison, dark ABV: 8.6% Package: Draught only Availability: January chocolate truffles or gingerbread cake. ABV: 10% Package: 750 ml bottles only Cape May Concrete Ship Availability: Now, in very limited quantities Roasted barley and chocolate malts meld perfectly, giving this big-bodied brew its character. Named after Abita Strawberry Harvest Lager the sunken SS Atlantus, a retired WWI concrete ship famously visible from Cape May’s historic Sunset Abita Strawberry Harvest is a lager brewed Beach, the brewers allowed this beer to mellow out with pilsner and wheat malts and Vanguard for a bit, letting the alcohol’s heat dissipate just hops. Real Louisiana strawberry juice is added enough, while retaining a warming quality. ABV: 9.3% after filtration, resulting in a crisp lager with Package: Draught only Availability: January a sweet strawberry flavor, aroma and haze. It is wonderful with desserts or lighter fare Cape May Turtle Gut such as salads and pastas. ABV: 4.2% Packages: 12 oz. bottles and Subtle earthy funk, malty sweetness and sharp acidity draught Availability: March combine to give Turtle Gut its distinctive profile. Made with a mixed fermentation of Brettanomyces, Lactobacillus and Saccharomces, Cape May’s aged sour release aims to please seasoned sour beer drinkers as well as newbies. ABV: 5% Package: Draught only Availability: February 16 HeadyTimes v.87 www.origlio.com SeasonalSELECTIONS Coppertail Captain Jack’s Evil Genius I’ll Have Stone Crab Stout What She’s Having Made with fresh Key West stone I’ll Have What She’s Having is an crab claws, this stout is savory, Imperial stout made with chocolate salty, rich and roasty… it’s and hazelnut. This strong dark beer is like adding salt to chocolate. something only Evil Genius could come ABV: 7% Package: Draught only up with – a rich, creamy, over-the-top Availability: January stout with layered flavors of roasted barley, molasses, chocolate, caramel Coppertail Brew’s Banner and hazelnut. Not too heavy on the palate, and with a surprisingly dry finish, this sturdy yet drinkable stout is This double IPA features Citra, Azacca, Simcoe and perfect for the winter months. Note: Evil Genius is not Chinook hops for a green, sticky, bold citrus flavor. responsible for any inappropriate orgasmic outbursts ABV: 10.3% Package: Draught only Availability: March after drink this beer. ABV: 9.4% Packages: 12 oz. bottles and draught Availability: January Dock Street Sexy Beast Evil Genius The Files Are “IN” Sexy Beast is a chocolate-style stout brewed with 22 pounds of fine Belgian chocolate and wine yeast. This the Computer? smooth stout (new recipe) is embellished This vanilla-infused Belgian-style with robust red wine and bittersweet dubbel ale is a complex and satisfying chocolate flavors that are softened beer – proof that sometimes simplicity with hints of cherry and oak. This can yield fascinating results. The beer assures us that with the right recipe consists of a small number combination of ingredients, we of ingredients – pilsner malt, Warrior can all feel like a Sexy Beast. hops, Belgian candi-sugar, Abbey ale ABV: 6.8% Package: Draught only yeast and house-made vanilla extract. Availability: February But, with just those few ingredients, Evil Genius created something warm and deeply-intriguing that’s dry, while Dock Street Spanglish Fly still leaving an impression of sweetness, with notes Originally brewed in collaboration with of figs, dried cherries, pie crust, cola and allspice. The Four Seasons, this bold and edgy ABV: 7.2% Package: Draught only Availability: Very brew balances herbs, spices, aphrodisiacs limited quantities in mid-January and potential hallucinogens. A biere de garde by nature, Spanglish Fly showcases fresh Evil Genius Shut Up, Meg! ginger, yarrow and the controversial wormwood. This This Belgian-style ale is brewed with is a complex, spicy and balanced brew. ABV: 6.75% rye and a touch of winter wheat, Package: Draught only Availability: March hopped with Citra, Amarillo & Simcoe hops and fermented with Belgian Shipyard Blood Orange saison yeast. The aroma is of dank, juicy American hops and spicy rye. Shipyard Blood Orange is a crisp and The palate follows suit with notes of refreshing Belgian wheat ale with a peach, white grape, Asian pear, black subtle orange aroma and hints of pepper and an almost savory herbaceous quality. The coriander and citrus on the finish. finish is bone dry with impressions of fresh parsley, ABV: 5.1% Package: 12 oz. bottles only coconut and cedar. ABV: 6% Packages: 12 oz. bottles Availability: February and draught Availability: March

Peak Organic High Note Peak’s spring seasonal is a Belgian wit, brewed with sweet and bitter orange peel, coriander and copious amounts of lemongrass to provide a pleasant lemony spice to this traditional style. Perfect for the warming weather and longer days of the spring. ABV: 5.2% Packages: 12 oz. bottles and draught Availability: February

www.origlio.com HeadyTimes v.87 17 Available Year-Round Programs PERFECT FOR THE SEASON Verdi and Sparkletini Verdi and Sparkletini by Verdi are totally refreshing and fun! The delightfully sparkling, 100% natural way to add bubbly fun to every get-together, Verdi is the life of the party! Serve chilled to enjoy the light, refreshing taste. Everything is better with a little sparkle. ABV: 5%

Henry’s Hard Soda Launch Capitalize on FMB and craft soda growth with Henry’s Hard Sodas! Bring new male and female consumers into the category by supporting the national launch of Henry’s Sly Fox O’Reilly’s Stout Hard Sodas available in Ginger Ale and Orange in January! There will be local O’Reilly’s Irish-style stout pours with sampling events for six weeks to make nitrogen for a rich, creamy pint. consumers aware of the brand’s launch. Brewed with imported pale and roasted malts, along with flaked In addition, the Henry’s Hard Soda launch will barley, and hopped with Cascade & be backed by national TV advertising starting Target hops, O’Reilly’s Stout is black in late January with the AFC Championship in color, light-bodied and roasty dry. game on CBS. Momentum will continue by ABV: 3.6% Package: Draught only surrounding the Super Bowl with content on ESPN and online. Print ads will also be launched in a mix of sports and entertainment Samuel Smith’s Imperial Stout magazines and Henry’s Hard Soda will have a digital presence in popular mobile games, pop This Imperial stout is perfect for cool January culture sites, and on relevant social sites like and February days, and is also a rarity in the Facebook and YouTube. U.S. beer scene. Many Imperial stouts are so strong and bold that their appeal can be limited to advanced beer hobbyists. Samuel Smith’s Imperial Stout has all the marks of a classic Imperial stout – bold, roasty, black and strong, but it still shows the classic elegance that is the signature of Samuel Smith’s Brewery. There is no other Imperial stout like it. ABV: 7% Packages: 12 and 18.7 oz. bottles

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Coors Light Postseason/Home Bowl For the emerging grocery channel in Pennsylvania, Coors Light has the perfect retail solution for postseason. Coors Light, Coca-Cola and Mondelez Celebrate are joining together again to bring an even bigger Home Bowl program St. Patrick’s Day for 2016. Coors Light with Coors Light NHL Playoffs The end of football season is always Stay lucky with Coors Light this celebrated with the ultimate party Only Coors Light, the Official St. Patrick’s Day! Everyone for the Big Game. There is a lot of Beer of the Stanley Cup has a little Irish in them on St. planning for party essentials (beer, Playoffs, goes to great lengths Patty’s Day and Coors Light snacks and soda) by the host. This to keep consumers refreshed will keep them refreshed all January and February, feature Coors throughout the excitement day so they can have fun with Light, Coke and Ritz crackers to and celebration of the NHL friends, both new and old, drive conversion, increase basket playoffs. They attract 317 during the biggest on-premise ring and provide quick and simple million viewers, and NHL fans selling occasion of the year. St. shopping solutions. The Home Bowl drink more beer than fans of Patrick’s Day and the opening partnership of the #1 soft drink, #1 any other sport. 31 percent day of March Madness are on snack cracker and #2 beer in the of Coors Light loyalists watch the same day this year and U.S. provides solutions for the host NHL on network or cable TV. consumers need a refreshing and the guests. With playoff games happening beer – and a frequently, it’s a good reason to little luck – to celebrate with a Coors Light. make the most out of this action- packed day.

The Great Keystone Catch From February through April, Keystone takes to the water with yet another challenge where size matters and so does smoothness. Keystone will connect with consumers and celebrate their passion for fishing and good beer and invite them to engage in their own D.I.Y. way. Consumers can create fish of epic-size proportions by building them from Keystone Light cans. Because, fisherman or not, every guy loves the thrill of the catch, the fun of bragging and a beer or three. This program will feature out-of-home, digital and social media support.

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Corona Gets Us Closer to a Cure In 2016 every purchase counts! This year, Corona will continue to partner with the V Foundation by enhancing the philanthropic message, “Your Corona Gets Us Closer to a Cure.” Throughout the March Madness time frame, Corona will donate a Celebrate National Margarita Day portion of proceeds from each case with a CoronaRita of Corona Extra/Light sold, directly February 22nd is National Margarita Extra is the #1 import beer, so take to the V Foundation for cancer Day! Why not offer your customers a advantage of the combination of this research. Leveraging the universally CoronaRita to celebrate? CoronaRitas growing trend! CoronaRitas will attract recognized cause ribbon, along with are a combination of a traditional or significant attention, encourage trade- the newly developed “Don’t Give Up” frozen margarita accompanied by an up and provide incremental sales logo, Corona will continue to connect upside down Coronita (Corona Extra opportunities that will add more profits with basketball by utilizing hoop/ 7 oz. bottle). The CoronaRita Clip to your bottom line. net materials to make it engaging secures the Coronita to the margarita and relevant to consumers during glass and allows a subtle, yet distinct March Madness. Corona flavor to slowly seep into the margarita while the cocktail is being consumed. Margaritas are the #1 selling cocktail in the U.S. and Corona

Pacifico: Proud Sponsor of the Burton U.S. Open of Snowboarding For the 4th consecutive year, Pacifico is a proud sponsor of the Burton U.S. Open of Snowboarding hosted in Vail, CO. This year, new, exciting POS and a merchandising bundle, inspired by the spirit of discovery and the soul of snowboard culture, will be available. The Burton U.S. Open takes place from February 29th through March 5th.

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America’s Oldest Cinderella Story As America’s Oldest Brewery, Yuengling knows what it takes to overcome hurdles to reach your dreams. They want to hear people’s favorite underdog story for a chance to win $2,500 towards their very own Journey to Greatness. During this year’s basketball tournament, from March 1st through April 20th, drinkers will be asked to share their story on Yuengling.com/Basketball or on Facebook.com/Yuengling for a chance to win.

The Samuel Smith Salute The Samuel Smith Salute, a toast to special prices. Please join in: savor and promotion for the British brewery the benchmark beers from Samuel that helped spark the U.S. beer Smith’s and recall the prominent role revolution, is being held in January this iconic British brewery has played 2016. Remember – or imagine – what in the U.S. craft beer revolution. Host beer drinking was like in America in a live public Salute event, build a 1978, before the first Samuel Smith’s display at your store, add a new Sam shipment arrived. There were about Smith beer or cider to your menu, 85 breweries in the U.S. and only write about Sam Smith on your blog one was craft. Imports were few, and and raise a glass. The sixth annual almost all were pale lagers. Today, Salute will take place in the second the American beer scene is the most half of January, with most account dynamic on the planet. Each year, events happening Saturday, January many great beer spots salute Samuel 23rd through Sunday, January 31st. Smith with promotions, tastings and #SamSmithSalute

Samuel Smith’s Organic Chocolate Stout & Lindemans Framboise for Valentine’s Day Retailers across the country have discovered that this pairing is the best Valentine’s Day beer promotion. Samuel Smith’s Organic Chocolate Stout and Lindemans Framboise Raspberry Lambic are stunning beers alone, or with dessert: either or both of them can complement chocolate or raspberry dishes, cheesecake, ice cream, pie or flan. But when you combine the two – magic happens. Put two to three ounces of Lindemans Framboise in a pint glass, and top it off with Sam Smith’s Organic Chocolate Stout. Whether you call it a Chocolate-covered Raspberry, a Chocolate Truffle or a Raspberry Stout… this blend of two exquisite beers will turn any evening into a night to remember.

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Heineken/Heineken Light: Never Miss a Minute Soccer is a game of stamina and kick-off, there are no time-outs, MLS match, by giving away MLS planning. Whether you’re watching in and you want to make sure you TV subscriptions in order to drive your living room, at the bar, or in the Never Miss a Minute. Heineken and viewership and drinking occasions. stadium, you’ve got to be prepared Heineken Light will reward shoppers The grand prize will be legendary UCL for those 90 minutes. Because after every minute of every UCL and or MLS game-day experiences.

Have A Champion in Your Corner Watching a big fight while enjoying a beer is a classic bonding event for many men. It’s a social catalyst Heineken: What’s Your Play? that brings them closer Last season, HUSA fans wowed with their quick-witted together; a “comfort zone” moment plays to impress the boss, win at romance, and be the – being part of a group of like-minded champion of the game-day party. This football season, people, easy and free to be who they are. Heineken is back with bigger challenges, bigger prizes, The Champions Night campaign shows shoppers that and all new ways to answer the question, What’s Your Tecate and Tecate Light are the authentic, bold choices Play? Every 20 minutes on football game days, HUSA that capture their bicultural duality and celebrate their brands and @WhatsYourPlay will be asking fans to values and roots. share their best plays for life’s daily challenges. Fans will reply via Twitter with their entries for a chance to Shoppers will be looking for ways to turn casual win prizes that will raise the bar for their game day. gatherings and viewing occasions into the best New this year, the sweepstakes will be promoted experience, and Tecate will be their enabler with a fully on-premise so HUSA drinkers at bars and restaurants supported program. can play along.

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Head Into Cinco Season with Dos Equis Dos Equis The Most Interesting Man in the World remains thirsty Most Interesting for exploration. So heading into Cinco 2016, he is Winter gearing up for an extraordinary expedition to make Cinco de Mayo even more intriguing for consumers. As After a hard day ripping it up on the slopes, a result, he’s looking to give away his coveted collection it’s always tempting to take the “easy pass” of interesting artifacts. Eye-catching POS will drive and retire, but when you lean forward into consumers to purchase Dos Equis leading up to and the evening and dare to go off piste, you’re during the Cinco season, making this Cinco de Mayo always rewarded with much more interesting that much more interesting. adventures! This winter, Dos Equis offers ski- centric POS that will encourage consumers to pick up the beer after hitting the slopes.

Lagunitas CouchTrippin’ Firestone Walker Lagunitas is hitting the road again Milk and Cookies with bands, beers and freaktacular As a riff on a childhood favorite, Firestone Walker will entertainment, heading to Austin, be pairing Cayucos Brown Butter Cookie Company Texas for South by Southwest. signature cookies with their new Nitro Merlin Milk For a chance to hitch a ride on Stout this winter! Ask your Firestone Walker sales the mobile tour, consumers can rep for details on creating an on-premise milk and enter the Couch Trippin’ contest cookies event! this February and download the Lagunitas mobile App to stay updated!

www.origlio.com HeadyTimes v.87 23 RetailEDGE The Bottom Line on Millennials How Gen Y is impacting food and beverage decisions at retail By George Latella

In the last issue we discussed the Baby Boomers and how they influence their Millennial children. I thought it would be interesting to look at this in reverse and show how younger Millennials are influencing many of the decisions that we make with regard to products, packaging and supply chain. As a parent and professor of Millennials, I think I am in a good position to discuss this topic. And based on what I’ve seen over the past few years, I think other words, if we look at a label and can’t pronounce the the generation of students we are putting out will make ingredient, it is probably not good for us. the world a better place by forcing us to make better business decisions. Consumers also want to know how the people who “touch” the product through the supply chain, or Everyone’s heard of “The Bottom Line” in business. Those deliver the service on/off premise are treated. of us who went to school in the 60s, 70s and 80s were told that “the goal of any company is to make a profit”. Are they paid a living wage? In 2015, we now teach our students about “The Triple Do the farmers earn a fair profit? Bottom Line”. Others refer to this as “People, Planet and Profits”. In other words, we need to worry about more How many “food miles” do the raw materials travel from than just money. the farm to the processing plant, to the manufacturing plant, to your location? I believe there are three reasons why we work. One is to “Earn” the second to “Learn” and the third to “Affirm”. How are the raw materials grown that go into the We need to make money to provide for ourselves and our beverages and food you sell? family, we need to grow and mature in our careers, and What is done with the byproducts of the ingredients and we need to do things that support who we are and what packaging? we care about. Many younger consumers are applying this same thought process to the products they buy and the How are you helping the community? companies they support. So what does this mean for you and your business? Many of your younger customers want to know the You need to understand how your young employees, following: vendors, suppliers and customers think about these Where products come from and what goes into them. topics. This could be as simple as talking and listening to them directly, doing some secondary research on the topic The working conditions of the people that grow, ship, on the internet or hiring someone to conduct some basic make and sell the products. marketing research for you. Then, adjust your operations What companies are doing to save our natural resources. and marketing strategy based on your findings. How they are minimizing the impact on the environment. Whether you are an on-premise or an off-premise establishment, you need to make sure that you What they are doing to “give back”. understand this group of consumers and build your Food and beverage companies are going to “clean labels” products, merchandising and marketing programs around which means less ingredients and real ingredients. In how they live. It will positively impact your bottom line!

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, the largest major at Saint Joe’s, recently celebrated its 50th anniversary. Latella is also a partner in Beacon Marketing Group which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. He can be reached at [email protected] or 610-660-2254.

24 HeadyTimes v.87 www.origlio.com The BeerGUY All About the Stout By Steve Hawk Stouts are dark foam that actually reminds me of chocolate stout with a perfect balance beers made using a well-made cappuccino.” If you’re of creaminess and roastiness. roasted malt or looking for a beer for brunch, this is it. Closer to home, Dock Street’s Sexy barley. The style An excellent example of a European Beast (a new recipe this year) is a originated in Stout with a traditional European origin medium-bodied stout brewed with 22 England in the is Belhaven Black Scottish Stout, a pounds of Belgian chocolate and wine 18th century deluxe brew from the historic Belhaven yeast. This smooth stout is embellished to describe Brewery in Scotland. It’s full of roasted with robust red wine and bittersweet beer that was brewed from darker malt, coffee and chocolate flavors, chocolate flavors that are softened with roasted malt than traditional ales. The along with a hint of licorice. And at hints of cherry and oak. Dock Street’s modern definition of a stout is very just 4.2% ABV, it’s very sessionable. head brewer Vince DeRosiers asks, much the same, but it often breeds Another example is Allagash Black. “When was the last time you had red misconceptions simply because of Although not officially considered a wine, chocolate and cherry flavors its dark color. People assume that stout – and clearly not from Europe – that were all mixed together?” Sounds because stouts are darker, they are this beer fits this category because it pretty awesome to me. higher in alcohol, higher in calories incorporates both Belgian yeast and and heavier in body. That’s just not Another local brewery pushing the caramelized candy sugar in a dark the case. Yes, there are those that fit boundaries on specialty stouts is colored brew. This unique combination that description, but certainly not all of Spring House Brewing Company in yields an alcohol content of 7.5% ABV, them. The different styles of stout cross Lancaster, PA. Their catalog includes but it still maintains the drinkability of a wide spectrum of flavor profiles, titles like Satan’s Bake Sale, Big a conventional European stout. alcohol content and overall mouth feel. Gruesome and The Martians Kidnap The range is so vast and the appeal Oats were introduced into the stout Santa! which feature ingredients so broad, virtually every beer drinker style from the very beginning, as it ranging from mint chocolate chip and is likely to count stouts among their was a plentiful crop in the regions peanut butter to eggnog! favorite styles… I know I do. of England and Scotland where the That brings us to the “most extreme” style originated. There was even Dry Irish stouts are one of the most end of the stout spectrum… With a time when oatmeal stout was common styles, the most recognizable Imperial stouts and doubles, you advertised for its health benefits. But, being Guinness, which originated in not only get a much higher ABV, what really makes this style special Dublin, Ireland in the 18th century. you will see more complexity from is the taste. Although the levels of It is brewed in almost 60 countries both the higher alcohol content and roasted flavor and hop character can today. Guinness features the traditional different forms of aging. These beers vary, the oats add a silkiness to the bitterness of a stout from both inspire a completely different drinking mouth feel and provide a touch of roasted barley and a generous dose experience. They tend to work well sweetness that is unlike any other of hops. The draught version has a for more relaxing moments, like a type of stout. A classic example is thick, creamy head and texture from nightcap or with dessert, rather than Samuel Smith’s Oatmeal Stout mixing the beer with nitrogen when it the all-day sessions where their brewed in Yorkshire, England. An is poured. At 4.2% ABV, Guinness is lighter counterparts are enjoyed. American counterpart worth noting very drinkable and makes a perfect Brands to showcase in this style is Velvet Merlin from Firestone beer choice year-round and for virtually include Weyerbacher TINY, Green Walker Brewing Co. in Paso Robles, every occasion, from watching a Flash Double Stout and Great California. Both are approximately 5% game or enjoying dinner (especially a Lakes Blackout Stout. All are great ABV and brimming with cocoa and seafood entre) to an all-day pub crawl. examples of big, bold, warming stouts espresso aromas. that feature a full bouquet of fruity A great local example of a dry Irish Stouts are perfect for the addition of aromas, a rich velvety mouth feel, stout is Sly Fox O’Reilly’s Stout. special flavors, as the roasted malt and a smooth, yet complex finish. Head Brewer Brian O’Reilly notes used to create the style imparts natural that a benefit of this beer is the low It’s easy to see why stouts are so chocolate and coffee flavors during the alcohol (3.6% ABV). “I find it to be versatile and popular. Clearly, you brewing process. This opens the door a very natural way to transition from can’t go wrong no matter how many for lots of experimentation, and that’s my morning coffee to my first brew of varieties you offer or when you offer exactly what brewers do. Take Young’s the day,” he said. “The low CO2 and them. There’s simply no wrong time Double Chocolate Stout, brewed in dissolved nitrogen make a creamy for a time-honored stout. the UK, for example. It’s a world-class

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3000 Meeting House Road Philadelphia, PA 19154

Celebrate St. Pat’s with the Guinness Family of Brands This St. Patrick’s Day, a spotlight will be cast on the legend, heritage and brewing credentials of the Guinness brand. St. Patrick’s Day is a huge celebration with 90% of drinkers planning to celebrate. Drinkers today want to know more about the beer they drink and the stories behind them, and Guinness is a brand with an interesting history and great stories to tell. This year, Guinness will bring drinkers in for the celebration through television, digital and PR, engaging consumers in the stories of the Irish in America and connecting them to the Guinness portfolio of beers. On social media, stories of Guinness giving back to the community as well as the Guinness legend will be shared. At retail, engage the high-end shopper during a big beer holiday. Leverage the attention that St. Patty’s Day brings to communicate the credentials, rich brand heritage and substance of the Guinness portfolio of beers. Off-premise, celebrate the heritage of Guinness with large scale displays featuring new branded POS. In mid-February, limited edition Gilroy collectable cans will be released especially for the holiday – the perfect edition to St. Pat’s displays. On-premise, bring the legend of Guinness to life with visibility, portfolio sampling and giveaways. Let consumers know that your bar is the destination for St. Pat’s with new Guinness POS. Showcasing the Guinness legend and brewing credentials will drive return purchase throughout the year!