DOCSLIB.ORG

Beyondblue & AFLPA Australian Football League Players' Association

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Beyondblue & AFLPA Australian Football League Players' Association BOTI Report Better Out Than In 2017 beyondblue & AFLPA Australian Football League Players’ Association Address: Level 2, 170 Bridport Street, Albert Park, Melbourne, Victoria 3206 1 Acknowledgements Better Out Than In 2017 ACKNOWLEDGEMENTS On behalf of the lead agency, the AFL Players’ Association, I would like to express my sincere appreciation and thanks to all who assisted in the Better Out Than In Project. First and foremost, I would like to express my gratitude to beyondblue, particularly Andrew Thorp, for the opportunity and support that was critical in bringing this project to life. I would like to extend a special thank you to Brent Hedley who managed and oversaw the majority of the project with proficiency and innovation. Paul O’Halloran, our Latrobe University research partner, whose tireless effort, support and passion delivered across the project and report was remarkable. Scott Ruddock and Mandy Ruddock- Hudson, also part of the research team, worked to an extremely high standard. John Brady (Operations Manager) and Jorgen Gullestrup (CEO) of our industry project partner Mates In Construction provided an expansive skillset to connect with our target audience, ensuring that we applied language that would influence and inform. Mates In Construction have trained over 70,000 workers nationally in suicide prevention and stigma reduction for depression and mental illness. Mark Brayshaw, CEO AFL Coaches Association, gave a wealth of insight and access to AFL coaches. These coaches are connected to men who may be viewed as role models or leaders in society, and engaging these men provided an invaluable opportunity to create awareness and shift the norms in communities of men. Thanks and appreciation must also go to my colleagues at the AFL Players’ Association. Brad Fisher’s guidance, willingness to assist and encouragement as the Past Player Alumni manager was second to none. Brett Johnson’s support and input to the project was much valued, as was Rebecca Chitty’s commercial acumen and extensive experience in strategic communications. Bonnie Berridge and Deirdre Ryan, who have worked with our research partner to produce this report, brought essential academic rigour and experience. Special mention to Jo Mitchell, who led the STRIDE project funding application and stigma research. Your expansive knowledge of and expertise in the mental health sector provided the project team with a well-equipped road map. 2 Acknowledgements Better Out Than In 2017 ACKNOWLEDGEMENTS The Construction Forest Mining and Energy Union provided us with great insight and access to their union members. Cummins and Partners executed an innovative digital strategy after picking up the reins from an earlier digital agency. They provided us with great collateral with utmost professionalism. The abilities and creative flair of Adrian Brown and Kirsty Brown at Whooska Media to understand the core aims of the project, as well as the look, feel and tone, enabled us to produce powerful and inspiring stories. Last, and certainly not least, a huge thank you to the brave young people who shared their story with us. It’s the story sharers and listeners, those who want to make a change, who inspire change. Those who undertook the surveys may, at times, have been uncomfortable or challenged, but the result is that together we are working towards creating a culture that fosters openness, acceptance and hope, and for this, we are grateful. James Polkinghorne - AFLPA 3 Overview Better Out Than In 2017 OVERVIEW An overview of beyondblue’s STRIDE Initiative. Following an open, competitive process, beyondblue with donations from the Movember Foundation, commissioned six action research partnerships to answer a key question: “Can digital interventions, implemented at a local population level, promote change across the knowledge, attitudinal and/or behavioural components of stigma experienced and/or exhibited by men aged 30 to 64 years?”. The partnerships were all required to involve multiple perspectives – local community, academics, evaluators and designers – each contributing to an integrated innovative digital project. The Stigma Reduction Interventions: Digital Environments (STRIDE) Initiative investigated the ‘real world’ effectiveness of evidence-informed interventions and prioritised research partnerships between the community and academics. The six commissioned projects were: • Better Out Than In, led by the AFL Players’ Association • Contact+Connect, led by Incolink • Out of the Blue: Pete & Dale, led by VAC • Tell Your Story, led by UNSW Refugee Trauma & Recovery Program • The Ripple Effect, led by National Centre for Farmer Health • Y Fronts, led by CGA Consulting beyondblue received results of the six projects in mid-2017. These results provided us with insights into how to best use digital channels to promote behaviour change in men in their middle years so they report less stigma around mental health and/or suicide. More information on the STRIDE Initiative, including detailed results of the research, is available at: beyondblue.org.au/stigma. The STRIDE Initiative is a beyondblue project funded with donations from the Movember Foundation. 4 Executive Summary Better Out Than In 2017 EXECUTIVE SUMMARY The Better Out Than In campaign, was a digital campaign directed towards men where masculine ideologies prevail: Construction workers; AFL past players and AFL coaches. The Better Out Than In campaign aimed to reframe the conversation of men’s depression from one of shame, stigma, and secrecy to one of openness, acceptance and hope by focusing on changing both attitude and behaviour. Better Out Than In was a joint initiative between AFL Players’ Association, LaTrobe University, AFL Coaches Association and Mates In Construction. Better Out Than In released ten digital stories, delivered in the format of ‘mini-campaigns’, featuring a diverse range of past and present AFL players, coaches and construction workers. The integrated, online digital campaign aimed to reframe the conversation about mens depression from one of shame, stigma and secrecy to one of openness, acceptance and hope. Additionally, the project was based on the premise that sharing and hearing real-life stories about depression and seeking help for depression is one of the most powerful ways of reducing self and personal stigma. The digital stories were home to various perspectives, demographics, experience and people and at the core of the video was messaging to change the conversation of depression and anxiety. More than 1000 men from the three communities of interest and a mining comparison group were recruited to evaluate the effectiveness of the depression stigma reduction campaign via an online survey. This contained attitudinal measures of self-stigma, personal stigma, intentions of seeking help and actual self-reports of behaviour pertaining to men offering help to others. 5 Executive Summary Better Out Than In 2017 EXECUTIVE SUMMARY More than 1000 men from three communities & a mining comparison group were recruited. Analysis revealed solid online engagement with the Better Out Than In campaign. One of the strongest elements of our campaign has been in There were positive communications which has driven very significant attention shifts on stigma towards our campaign. We are pleased to report that an estimated for those that audience of 1.7 million viewers engaged with project related media engaged with the communications. Better Out Than In website. 50% of Video Views: men reported ‘doing • The video engagement was strong, with over 384 hours of story it tough’ over the content viewed, with an average of 01min:25sec session duration. last month. • More than 40,000 Better Out Than In video views (combined Facebook, website, YouTube) 6 Table of Contents Better Out Than In 2017 CONTENTS Acknowledgements Executive Summary 5 Table Of Contents 7 1. Introduction 8 2. Project governance 15 2.1 The Better Out Than In Campaign: Rationale, Design and Description 16 Stigma Reduction Rationale for Better Out Than In Campaign Research Objectives Communities of Interest 2.2 Participatory Design 22 3. The Intervention 24 3.1 Description and Delivery of Better Out Than In Campaign 3.2 Digital Technologies 3.3 Web Design 4. Marketing and Promotion 36 4.1 Potential impact campaign 5. Evaluation 44 5.1 Overview of methodology Research Design Description of stigma measures on the online survey 6. Results 49 6.1 Phase One - Baseline Report 6.2 Phase Two - Follow-up one Report 6.3 Phase Three - Follow up two 6.4 Key Findings 154 7. Discussion 157 7.1 Objective One 7.3 Objective Three 7.4 Objective Four 7.5 Objective Five 7.6 Objective Six 7.7 Key learning’s 8. Conclusion 180 Bibliography and References 182 APPENDICES 189 Appendix One: Media Coverage Appendix Two: Activity Schedule Appendix Three: Background Information Appendix Four: SSDS-DSS Item Percentages 7 1. Introduction Better Out Than In 2017 1. INTRODUCTION 8 1. Introduction Better Out Than In 2017 1.1 BACKGROUND INFORMATION Existing Interventions Aimed at Engaging Men in Help Seeking and Reducing Stigma A range of programs and interventions aimed at reducing stigma and increasing access to support for depression in males have been developed in the last number of years. Griffiths, Carron-Arthur, Parsons, and Reid (2014), explored the impact of programs aimed at reducing personal or self-stigma (See Appendix three for further information on stigma). The findings from their study suggested that in addition to delivering broad-based programs to
Load more

Recommended publications
  • AFL Coaching Newsletter - April 2009
    AFL Coaching Newsletter - April 2009 THE NEW SEASON Most community football leagues around Australia kick off this weekend or immediately after Easter and NAB AFL Auskick Centres commence their programs in the next month. This newsletter focuses on a range of topics which are relevant to the commencement of the 2009 Australian Football season. PLAYING AND TRAINING IN HOT CONDITIONS The new season generally starts in warm to hot conditions and there is always a lift in intensity once the premiership season proper starts. Regardless of the quality of pre-season training programs, early games are usually more stressful and players and coaches should keep safety factors associated with high intensity exercise in warm conditions in mind – these include individual player workloads (use of the bench), hydration and sun sense. The following article by AIS/AFL Academy dietitian Michelle Cort provides good advice regarding player hydration. Toughen Up - Have a Drink! Why are so many trainers necessary on a senior AFL field and why they are constantly approaching players for a drink during a game? Obviously the outcome of not drinking enough fluid is dehydration. The notion of avoiding fluid during sport to ‘train’, ‘toughen’ or ‘adjust’ an athlete’s body to handle dehydration is extremely outdated & scientifically incorrect. Even very small amounts of dehydration will reduce an AFL player’s performance. Most senior AFL conditioning, nutrition and medical staff invest considerable time into ensuring the players are doing everything possible to prevent significant dehydration from occurring in training and games. The effects on performance are not limited to elite athletes.
    [Show full text]
  • AFL Player Transition Services Guide 2020
    2020 TRANSITION SERVICES GUIDE 2020 AFL PLAYERS’ | TRANSITION SERVICES GUIDE CONTENTS 05 10 12 A Word From The Exit Financial The President Process Health Check 5 14 16 20 Player Retirement Education and Wellbeing Scheme Professional Services 5 Development5 22 24 Alumni Injury and Membership Hardship Fund 3 4 2020 AFL PLAYERS’ | TRANSITION SERVICES GUIDE A WORD FROM THE PRESIDENT PATRICK DANGERFIELD The world has faced some significant challenges in 2020 and as AFL footballers we have not been immune from these. The game has provided us with routine, from those who have already re-entered the connection and purpose during this time, workforce, to those likely to be re-listed but there will be some feeling a sense of by a club – and they have designed anxiety about what lays ahead for them programs tailored to suit wherever you come season’s end. sit on that spectrum. There’s excitement that comes with it The skills and knowledge we develop but I’m sure there are mixed emotions. I during our time as AFL players, combined imagine some are feeling lost, while others with a comprehensive and unique transition are more excited by the opportunities and program, make us valuable prospects for even the unknown. any employer Either way, it’s important you stay So, regardless of where you’re at in your engaged with the AFLPA, make personal journey, use the PA’s services because you development a priority and focus on the never know what extra opportunities you next stage of your career, wherever it could uncover.
    [Show full text]
  • Week9 E-Record .Indd
    E-Footy RECORD 31st May 2008 Issue 9 Editorial with Marty King AFL AND AFLPA SET TO MOVE ON NEW ALCOHOL POLICY It’s terrifi c to see the AFL and the AFL Players Association working collaboratively to formulate a new policy on responsible alcohol consumption in the football environment. They are seeking feedback from each of the 16 AFL clubs, together with key national drug and alcohol experts, before framing a policy with guidelines that all AFL clubs and associated bod- ies like AFL Queensland can use to develop their own. This comes after a lot of background work was done over almost two years and the AFL Com- mission received a full briefi ng. The AFL, the Players’ Association and the AFL clubs understand that quite clearly that they have a responsibility to promote responsible drinking within the AFL and among the 16 clubs, the players and staff. But it’s not just about the elite level. The same will apply at the grassroots level and we at AFLQ will look to partner with the League on this important initiative. The guidelines within the AFL Framing Policy will provide a framework for AFL clubs and asso- ciated bodies to assist them in developing their own individual club responsible alcohol policies. The AFL Framing Policy lists a set of objectives for players and club staff, including the devel- opment of approaches for responsible consumption, effective pathways for treatment of alco- hol-related problems, creating responsible drinking cultures and using player welfare oriented and education-based approaches to promote responsible alcohol consumption.
    [Show full text]
  • Relationships Between AFL Player Off-Field Activity, Player Characteristics, the Club Environment, and On-Field Engagement
    i Running head: AFL PLAYER OFF-FIELD ACTIVITY AND ATHLETE ENGAGEMENT Relationships between AFL Player Off-field Activity, Player Characteristics, the Club Environment, and On-field Engagement Matthew Andrew Pink Bachelor of Exercise and Health Science (Hons I) A thesis submitted in total fulfilment of the requirements for the degree of Doctor of Philosophy School of Exercise Science Faculty of Health Sciences Australian Catholic University Research Services Locked bag 4115 Fitzroy, Victoria 3065 Australia November 2015 ii Running head: AFL PLAYER OFF-FIELD ACTIVITY AND ATHLETE ENGAGEMENT This page has been left intentionally blank iii Running head: AFL PLAYER OFF-FIELD ACTIVITY AND ATHLETE ENGAGEMENT Statement of Authorship This thesis contains no material published elsewhere or extracted in whole or in part from a thesis by which I have qualified for or been awarded another degree or diploma. No parts of this thesis have been submitted towards the award of any other degree or diploma in any other tertiary institution. No other person’s work has been used without due acknowledgment in the main text of the thesis. All research reported in the thesis received the approval of the relevant ethics/safety committees (where required). The work presented in this thesis is that of the author and use or presentation of the ideas or work of other academics is referenced throughout. ___________________________ _________________ Matthew Andrew Pink Date iv Running head: AFL PLAYER OFF-FIELD ACTIVITY AND ATHLETE ENGAGEMENT Acknowledgments There are a number of people that I would like to thank for supporting me through the development and completion of this thesis.
    [Show full text]
  • Coaching Lessons
    VOLUME 23, No 1 May 2009 How AFL Coaches Learn Jeff Gieschen’s Coaching Lessons Celebrating Culture Getting the best out of Indigenous players COACHING EDGE CoachingEdge CONTENTS Jeff Gieschen: coaching 0 5 lessons I have learned Coaching your 10 own child Nutrition for 12 football How AFL 1 4 coaches learn Coaching Indigenous 19 players 28 The key to tackling best in the business: Geelong coach Mark Thompson has transformed the Cats into one of the most dominant sides of the modern era; after round six this year they had won 45 of their past 48 matches. INtrODUCtION A resource for coaches at all levels Welcome to Coaching Edge. the Australian Football Coaches conducted junior development As part of the changes to Association (AFCA) Vic Branch in programs until the VFL assumed CoachingEdge CrEdITS the Australian Football Coaches 1987. There was also a predecessor, responsibility for state development Publisher Association (AFCA) structure in Australian Football Coach, published in 1988), was the editor and Australian Football 2008, in which membership is now by SANFL from 1972 until 1975. designer of the magazine throughout League automatically a part of the process of The inaugural AFCA Vic branch its life. GPO Box 1449 Melbourne Vic 3001 AFL coach accreditation, the president was Allan Jeans, who Coaching Edge is edited by Ken Correspondence to: AFL is now providing services provided the initial editorials. Davis. Ken has a long history of Peter romaniw nationally to complement those Allan was supported by an involvement in sport, physical Peter.romaniw provided by state and regional active committee, including VFL education and coaching.
    [Show full text]
  • Career Planning and Development in Elite Sport: an AFL Perspective
    Career Planning and Development in Elite Sport: An AFL perspective Leanne Morris Bowater School of Management and Marketing, Deakin University, Geelong, Australia Email: [email protected] Michael Cherry Bowater School of Management and Marketing, Deakin University, Geelong, Australia Email: [email protected] Preferred Stream: Stream 4 Profile : Leanne Morris is a Senior Lecturer at Deakin University. She lectures in human resource management, organisational behaviour and human resource development. She is currently undertaking a PhD examining performance management of academics in Australian universities. CAREER PLANNING AND DEVELOPMENT IN ELITE SPORT: AN AFL PERSPECTIVE ABSTRACT This paper examines career development in elite sport, specifically the perceptions of Australian Football League (AFL) players on the career development programs offered by the AFL Players Association. HRM literature reveals considerable research in the area of career planning and development. There is however a paucity of research into career planning for elite athletes in Australia. While overseas studies indicate a lack of career planning by elite athletes for their life after sport, that is not the findings of this research. This pilot study reveals that AFL Players not only recognise the need for and value of career planning, they actively utilise the AFL Players Association, Player Development program, in particular the training and development and guidance aspects of the program . This research is useful because it provides feedback to those who formulate such programs to better cater for and create more focused programs. It also provides the basis for further research across the sport and the potential to test its applicability across other elite sports.
    [Show full text]
  • Australian Football League
    COMMUNITY REPORT AUSTRALIAN FOOTBALL LEAGUE Tayla Harris of Melbourne takes a high mark during the 2014 women’s match between the Western Bulldogs and the Melbourne Demons at Etihad Stadium. AFL COMMUNITY REPORT 2014 CONTENTS 3 CONTENTS AUSTRALIAN FOOTBALL LEAGUE INTRODUCTION FROM THE CEO ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������5 JIM STYNES COMMUNITY LEADERSHIP AWARD ������������������������������������������������������������������������������������������������������������������������������������������������������������������ 6 AFL OVERVIEW �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������7 AROUND THE CLUBS ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 23 Adelaide Crows ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������24 Brisbane Lions ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������26
    [Show full text]
  • 2009 AFL Annual Report
    CHAIRMAN’S REPORT MIKE FITZPATRICK CEO’S REPORT ANDREW DEMETRIOU UUniquenique ttalent:alent: HHawthorn'sawthorn's CCyrilyril RRioliioli iiss a ggreatreat eexamplexample ofof thethe sskill,kill, ggameame ssenseense aandnd fl aairir aann eever-growingver-growing nnumberumber ooff IIndigenousndigenous pplayerslayers bbringring ttoo tthehe ccompetition.ompetition. CHAIRMAN'S REPORT Mike Fitzpatrick Consensus the key to future growth In many areas, key stakeholders worked collaboratively to ensure progress. n late 2006 when the AFL Commission released its » An important step to provide a new home for AFL matches in Next Generation fi nancial strategy for the period 2007-11, Adelaide occurred when the South Australian National we outlined our plans to expand the AFL competition and Football League (SANFL) and South Australian Cricket to grow our game nationally. Those plans advanced Association (SACA) signed a memorandum of understanding to Isignifi cantly in 2009 when some very tangible foundations redevelop Adelaide Oval as a new home for football and cricket. were laid upon which the two new AFL clubs based on the Gold » Attendances, club membership and national television audiences Coast and in Greater Western Sydney will be built. Overall, 2009 continued to make the AFL Australia’s most popular professional delivered various outcomes for the AFL competition and the game sporting competition. at a community level, which were highlighted by the following: » Participation in the game at a community level reached a » Work started on the redevelopment of the Gold Coast Stadium record of more than 732,000 registered participants. after funding was secured for the project. » A new personal conduct policy, adopted by the AFL » The AFL Commission issued a licence to Gold Coast Football Commission in late 2008, was implemented in 2009.
    [Show full text]
  • Annual Report a Year in Review 2016 Contents Chairman’S Statement the Hon
    ANNUAL REPORT A YEAR IN REVIEW 2016 CONTENTS CHAIRMAN’S STATEMENT THE HON. STEVE BRACKS AC CHAIRMAN’S STATEMENT 03 On behalf of the AFL SportsReady board and staff, I would like to welcome you to our Annual Report, where BOARD OF DIRECTORS 04 you will find a summary of all our achievements CEO REPORT & OVERVIEW 06 throughout the year of 2016. ABOUT US 08 In a year that saw youth unemployment climb across Australia, it was rewarding to see many young Australians 2016 HIGHLIGHTS 11 be afforded the opportunity to commence their careers through our traineeship program. Throughout the year we STATE SNAPSHOT 12 heard many stories of hardship, support and ultimately success from our graduates, which is great motivation to OUR TRAINEES 14 continue providing quality services to our trainees and are now equipped to manage the rigours and partner organisations. SUPPORTING THE AFL INDUSTRY 16 demands of being an AFL listed player, whilst also preparing for their life beyond football. 2016 was a year that saw many of our programs thrive ARTSREADY 18 against the odds of industry trends. After three years of In 2017 we face a challenging landscape in the backing from the Australian Government, ArtsReady hit WARUMILANG 20 employment sector, however we look forward the milestone of 250 trainees since starting the program to meeting those challenges head on. SPORTSREADY EDUCATION 22 and is now seen as the preferred pathway for many businesses in the arts and creative sector. AFL SportsReady will remain dedicated to sup- EXECUTIVE EDUCATION 24 porting young Australians and helping them We continued our support of the AFL industry, with many earn the skills and qualifications they need to 26 players benefiting from the range of services provided in FINANCIAL REPORT build their future.
    [Show full text]
  • BRAIN STORM the Concussion Class Action That Could Punch a Hole in Aussie Rules Football
    WHEN GRANDPA PREYS plus OUR BEACH LIFE MARCH 16, 2019 BRAIN STORM The concussion class action that could punch a hole in Aussie rules football BY Konrad Marshall Melbourne’s Shaun Smith, one of the ex- players threatening to sue, hits the ground after attempting a mark in 1998. HEADCASE Several former Aussie Rules stars are threatening to sue the AFL for memory loss and other cognitive issues they say stem from on-field concussion. But the science in this most emotive of areas is anything but clear. BY Konrad Marshall NDER LIGHTS in a drifting rain, a flaccid Association, and until recently was the dial-a-quote The case is well timed. Concussion is big news. The windsock flops about as 44 footballers slip, chairman of A-League soccer team Adelaide United. finer details of a class action brought against the National slide, trip and collide on an oval east of Now, though, Griffin is angling to become a thorn in the Football League (NFL) in the United States were settled Adelaide. It’s a Friday night game in the side of the Australian Football League, this time repre- in 2017 with a fund to compensate thousands of damaged USouth Australian National Football League (SANFL), senting ex-players – including a premiership ruckman, a gridiron players; it has already handed out more than and commercial lawyer Greg Griffin is among a crowd Brownlow Medal-winning rover, and the man who once $US629 million ($895 million). As more claims are of a few thousand swilling Coopers Ale and scarfing plucked what is commonly called “The Mark of the lodged, the estimated payout could balloon to as much Vili’s Pies.
    [Show full text]
  • AFL Coaching Newsletter - August 2009
    AFL Coaching Newsletter - August 2009 With finals campaigns either underway or about to commence for 2009 AFL Coaching this month provides two perspectives on preparing for finals; from a successful Senior Coach at a community club and fitness experts. We also bring you details of a 2nd AFL High Performance Coaching Course to be held in WA, details on how to update your own coaching record within Footyweb and an interesting perspective on inclusive coaching as the basis for best practice coaching. The newsletter includes links to handballing drills, articles by AFL coaches and interviews with AFL coaches. Shane Woewodin emphasises the importance of creating positive match day environments and AFL Coaching interviews Leann Gill, AFL Women‟s All Australian Coach, on coaching females and female coaches. There are updates from individual states and a calendar of coaching events coming up in each state. PREPARING FOR FINALS – perspective from a successful Senior Coach in community Football (Please note: the perspectives given in this article are not necessarily pertinent to elite level football) Adapted from Mark Neeld‟s presentation at the 2004 National Coaching Conference; „Preparing for Finals‟. When it comes to preparing for finals action there is no fail-proof guide to success. Each coach will prepare their side for finals in different ways. It is useful for coaches to understand how other coaches prepare their sides for finals and that they adapt these strategies to suit their own needs. Planning and preparing for finals occurs long before September. Your season planning should thoroughly address all aspects of the game that are important to winning finals.
    [Show full text]
  • AFLPA Alumni Handbook
    CONTENTS LETTER FROM THE CEO 3 HOW DO I BECOME A MEMBER? 4 WHAT ARE THE COSTS INVOLVED? 4 THE ALUMNI TEAM 4 ‘MY PERSPECTIVE’ BY RUSSELL GREENE 6 ALUMNI MEMBERSHIP 8 INJURY AND HARDSHIP FUND 10 ‘MY EXPERIENCE’ BY ANTHONY STEVENS 12 WELLBEING AND LIFE PERFORMANCE 15 MEMBERSHIP APPLICATION FORM 17 2 AFL PLAYERS’ ALUMNI HANDBOOK FROM THE CEO PAUL MARSH As a past player, you’ve laid the foundations If you’re fresh out of the game, congratulations for the game that we see today. on your career and welcome to the Alumni program, one of the best athlete support Not only with what we see on the field services in world sport. but also broadcast, public interest and participation, jobs and the health of the If you’re an established or potential Alumni entire industry. member, engage with us so we can help you thrive in your day-to-day life. The AFLPA, as the representative body of all past and present players, exists to serve This handbook is a one-stop shop for the players from the moment they’re drafted programs and services available for members through the rest of their lives. so I encourage you to take the time to read through and I guarantee there’ll be at least Current players have told us one of their one thing you didn’t know you could access. major concerns is the transition out of the game and we’ve invested heavily into Please reach out if there’s any way we can ensuring our past player members live long assist you.
    [Show full text]