New Massiveness Characterizes Chevrolet for 1942 Plant Expansion Noted in 3 Lines; Chevrolet Uncovers ’42 Line
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6 -(858) AUTOMOTIVE NEWS, SEI>TEMBER 29, 1941 New Massiveness Characterizes Chevrolet for 1942 Plant Expansion Noted in 3 Lines; Chevrolet Uncovers ’42 Line . Refinements for Civilian Output Fleetline Series is Expanded Denied by SPAR (Continued from Page 1) WASHINGTON. Supply Pri- to the front edge of the front door, while a brown “Fleetweave” broad- orities and Allocations Board last displacing the former cowl side cloth is employed in the week indicated that expansion of panel and making a cleaner line. Fleetline models. New color treat- productive capacity to meet purely ~ Hood side panels are integral with ment of the instrument panels docs - <3 civilian demand cannot be under- the hood top and are raised with much to highlight the new design, taken at this time if the expansion it, facilitating greater access to the with plastics and bright-work trim would require the use of large engine compartment. The same judiciously used. quantities of material critically “driver-control” method of un- Mechanically, only minor im- WWw needed for defense. This policy was latching the hood is retained from provements and refinements are established by SPAB in the tem- last year. Simplicity keynotes the apparent, with the chassis for all porary denial of proposal to ex- hood louvers, which appear to be three lines remaining the same. pand the plant of the Tennessee extensions of the body belt mold- The stabilized front-end mounting Eastman Corp. at Kingsport ing, tapering out from that mold- that is said to have contributed to 1912 CHEVROLET Fleetline Aerosedan (Tenri.), manufacturer of plastics. ing to a projection of about IV6 the car’s easy ride and smooth Although construction of this inches at the hood front. handling is retained, with refine- plant would have provided plastics To harmonize with other ap- ments to allow for the new front- said to be capable of replacing 8,- design. pearance units, the re-designed end 000,000 pounds of aluminum, 18,- Chevrolet’s hydraulic now front-end emblem is a massive brakes 000,000 pounds of chrome nickel carry - shield of gleaming finish inlaid a mechanically operated T plated steel, 6,000,000 pounds of with red and blue enamel. Aug- stop-light switch, replacing the stainless steel and 34,000,000 pounds menting ornament, on former hydraulic-operated device. of zinc, the board held that its this Fleet- -Trft ttk n “—fe v line and Fleetmaster model hood The new switch eliminates all pos- immediate construction was not sibility of fluid leakage resulting advisable for these reasons: from failure of the stop-light Building of the plant would have switch, it is claimed. required the use of large amounts The vacuum -powered gearshift, of various critical materials, in- a Chevrolet feature through the cluding stainless steel, which is in- past three years, is retained for 1912 CHEVROLET Stylemaster town sedan advisable in view of “an expected 1942. A new two-tone color finish early winter increase in the de- on the steering wheel in the mand for nickel for armor plate Fleetmaster and Fleetline series and ordnance items.” has been worked out, with a new Hundreds of similar applications steering post button design. are on hand, and no single one can Of particular interest in the properly be granted until it is broad range of accessories de- known how much of a drain on veloped specifically for 1942 models, scarce materials would be involved is a new wheel disc, painted white, in granting all of them. jfc k. which creates an effect said to be rs strikingly similar to that given by Rubber Imports white-sidewall tires. Following are the 1942 lines and Hit New models: High WASHINGTON. Crude rubber Fleetline Series- Sportmaster se- imports during August dan totaled «i29E3H^ and Aerosedan. 105,456 long tons, an all-time high, ¦ f.nd.r., Fleetmaster Series Sport se- "DOOR ACTION” with 1942 CHEVROLET Fleetline Sportmaster sedan the U. S. department of commerce smooth sweep, accentuate the longer dan, Town sedan, Five-Passenger 1942 Chevrolet. announced last week. lines of the coupe, Business coupe, Cabriolet, Imports for the month were 8.6 and Station Wagon. percent above July and 4 percent side panels, shining block letters Stylemaster Series Sport se- above the previous high in May of announce the model name. dan, Town sedan, Five-Passenger this year. Headlamps now are 7V6 inches coupe, Business coupe, Coupe pick- Value of imports during August farther apart, with a total of 54 up, and Sedan delivery. was $45,083,933. Average value per inches between them. Flush-type pound of 19.09 cents represented parking lamps have been relocated an increase of over one-half cent into the grille proper. Ilusiness Upturn from July and a cent and one- Increased depth makes the half from August, 1940. bumpers appear more massive and Off in Government holdings at the end increased crown depth assures Tapers Aug. of August amounted to 228,551 greater resistance to impact, it is long tons, an increase of 9,707 tons claimed. Guards are re-designed In New England over July. This left 95,749 tons of toward a more massive appearance, the August imports for trade BOSTON.—lndicating a slacken- S4*o>‘i.#. and an added feature is the re- ing in the New England business stocks and consumption. location of the front license plate uptrend, the latest monthly busi- MASSIVENESS, coupled with advanced styling, characterize* the 1942 Chevrolet Fleetmaster Sport sedan. AAA guard bar spanning the tops of the ness survey report of the New Urges Increase bumper guards and serving as a England Purchasing Agents Assn., In Safely grille guard. Personnel covering August conditions, shows DETROIT.- Substantial increase On the trunk, license light and a decrease in the number of firms Farm Passenger Cars Used in the personnel of traffic law en- trunk handle have been revised in reporting better business. forcement units was urged by the accord with the theme of massive- Fifty-two percent of the mem- American Automobile Assn, last ness throughout. The trunk handle bers found business better, in con- 98% Necessary Driving week as a means of reversing this and its base form a shield with trast with 62 percent a month for year's upward trend in motor ve- lamp on top. Project- the license earlier; 44 percent found business DETROIT. American farmers partments and the U. S. public hicle accidents and deaths. ing from each side of this shield the same, as against 36 percent in “Such improved enforcement," Fleet- operate one-sixth of the nation’s roads administration. States cov- on the Fleetmaster and the preceding monthly survey, and Georgia, Michigan, said Thos. P. Henry, president of widespread pair passenger car fleet—driving 4,731,- ered are Ne- line models is a 4 percent, lower, as compared with Oregon. the national motoring body, wings. 159 automobiles- and 98 percent of braska, Indiana and of Just above this unit the 2 percent. “coupled campaigns re- plate these vehicles are used for pur- with for license is mounted and above Commodity prices were reported duced speeds, as a of gaso- appears name Chevrolet poses connected with earning a N.M. Sofety Drive means that the higher by 79 percent of the mem- (UTPS).—Gov. line conservation, should go far in script. Fleetline is the inscrip- living, .a survey by Automobile SANTA FE. N. M.— bers, and unchanged by 21 percent. Assn, disclosed last John E. Miles has announced that he toward bringing about an improved tion on the models in that series. Manufacturers will call a conference of state police Inventories were higher than the week. safety record.’’ styles, except the and highway departments to work out On all body previous month in 33 percent of A new analysis of driving shows a more effective plan of highway wagon, appears a new body patrolling traffic station the plants, the same in 44 percent that of every 100 miles traveled, and control. There Addition Planned belt molding of about the same 23 were 25 automobile fatalities within MILWAUKEE.—Ben Hur Mfg. Co., and lower in percent. the average farm car puts in 66.8 governor width as in 1941. Running full the state in August. The makers of trailers, has secured a Buying policies as to standard miles on business trips or in other appealed to all motorists to cut down permit for the erection of a one-story length along the lower half are materials used in manufacture necessity travel. speed and observe common sense driv- addition to its plant at a cost of three sharp-peaked raised ribs. ing rules. $13,500. changed little from the preceding Farm car mileage tends to be one Eye-appealing color schemes month, with 7 percent buying than mileage among auto- advance; percent, lower have been evolved for the interiors month in 35 mobiles generally, averaging only 1942 Up- months; 47 six of the new Chevrolets. three percent, 5,750 a year a longer pe- miles in five-state holstery in the Stylemaster and months, and 11 percent, sample covering 11,612 farm cars, is Fleetmaster series a light gray, riod. as compared with 8,139 miles a year for all cars in the same states. I \1 But the percentage of economic > * V| use is relatively high among car owners in this occupational group, averaging 66.8 percent of mileage as compared with 54.8 percent for all cars surveyed. Farmers, it was found, also tend SSml I mmif WMwmml to drive less often, their 393 round trips per car nnnually comparing with 539 per car for all vehicles.