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For Immediate Release Citibank and Gsm Advance

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For Immediate Release Citibank and Gsm Advance FOR IMMEDIATE RELEASE CITIBANK AND GSM ADVANCE LAUNCH “SMART CALL … PAY HALF” CAMPAIGN From left: - Benjaporn Kamphet, Postpaid Management Manager, Advanced Info Service PCL or AIS - Titipong Khiewpaisal, Vice President Consumer Business, Advanced Info Service PCL or AIS - Volarak Tulaphorn, Card Business Director, Citibank Thailand - Natee Srirussamee, Head of Bankcard Acquisition and Usage, Citibank, N.A, Bangkok : Citibank and GSM advance today announced the launch of the “Smart Call…Pay Half” campaign that offers more privileges to GSM advance customers who apply for a new Citibank credit card. From today till Jul 31, 2010, qualified customers will enjoy substantial savings of 50% on their phone bills for 10 billing periods, no matter the amount of call costs incurred. The launch of the campaign will feature entertainers Sunny Suwanmethanond and Opal-Panisara Pimpru, and celebrities Ming-Chalisa Boonkrongsupya and Jan- Pattamon Techanarong. Announcing the campaign, Ms. Voralak Tulaphorn, Cards Business Director, Citibank Thailand, said: “Citibank credit card members enjoy dynamic and versatile lifestyles and communications play a big part of that. This campaign is designed to meet their needs and offer them even more privileges. Customers can also sign up for Citi One-Bill service, which allows them to charge utilities and other services payments to their credit card, ensuring that they will never have to worry about late payments or stand in long queues.” “This is the second campaign Citibank has initiated with GSM advance. We continue to listen to our customers and intend to introduce more innovative products in the future,” Voralak added. Mr. Titipong Khiewpaisal, Vice President Consumer Business of Advanced Info Service (Public) Company Limited or AIS, said: “We have forged alliances with various businesses to develop new campaigns to meet the needs of our target customers. This strategy of “Partnership Marketing” under our Ecosystem concept has yielded this latest initiative with Citibank, which has been a longstanding financial business alliance. This campaign allows qualified customers to pay only half of their total balance in their monthly statements for 10 billing periods irregardless of the total call costs incurred. We believe the campaign will offer customers of GSM advance and Citibank Credit Card great value.” Through this joint campaign, GSM advance customers can enjoy a host of special benefits including paying only 50% of their phone statements for ten months (up to a maximum of 500 baht per month) when they spend at least 10,000 baht per month and register for Citibank One-Bill service. The campaign starts from today - July 31, 2010. For more details please call Citibank at Tel. 0-2788 3900 or AIS Call Center 1175 or visit www.citibank.co.th or www.ais.co.th/gsmadvance. # # # # # About Citi Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com. Citibank Media Contacts Hassaya Hasitabhan Tel: 0 2788 2904 Kanokraht Thimbuntham Tel: 0 2788 2905 AIS Advanced Info Service (Public) Company Limited or AIS, Thailand’s No. 1 Wireless Communication Service Provider, has operated for over 18 years with currently 29 million registered numbers. AIS incorporates the concept “Stay beside you” in the 5 integral functions including quality network, customer service excellence, advanced innovation, unsurpassed privilege and Thai Social Responsibility. For more information, visit www.ais.co.th AIS Public Relations Department Chatkul Sundarapura Tel. 0 26874123 , 081 -8469889 Chinnaree Tanmanee Tel. 0 22995814 , 089-8967744 .
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