Taking care of your journey

COMMUNITIES PEOPLE ENVIRONMENT TECHNOLOGY Taking care of journeys Strong connections he Go-Ahead Group with their own brands, and help customers take takes care of more accountable to their local more control of their journeys. SOME OF THE MARKET-LEADING INNOVATIONS THAT ARE GIVING CONTROL than a billion journeys stakeholders, serving their AND CONVENIENCE TO OUR CUSTOMERS T Our vision is to deliver a by bus and rail every year. own customers’ needs. world where every journey We collaborate with We go beyond the UK, is taken care of. partners to deliver with operating contracts Smart bus ticketing services that strengthen in Singapore, Germany We • Carry 30% of all rail passenger journeys 02 communities and contribute and Ireland. 03 to economic growth. in the UK Go-Ahead is a responsible WON THE • Hold an market share of regional Our approach involves business. We use smarter 11% SMART bus services (2,600 vehicles) across the 42m devolved management of technology to deliver clean, CITIES 2018 UK KEY SMARTCARD our bus and rail companies, efficient transport services 1.6m TRIPS USING JOURNEYS MADE TRANSPORT • Are the largest bus operator in , MOBILE TICKETS LAST YEAR AWARD around a quarter of the market Our operations • Employ 28,000 people across the Group

Taking care of your journey • Generate over £3bn annual revenue Taking care of your journey Ireland ALL OUR BUS Dublin • Deliver over 1.2bn journeys per year COMPANIES OFFER CONTACTLESS Germany Würzburg Bus regions TICKETING Osterburken Lauda Rail networks Heilbronn Karlsruhe Crailsheim Newcastle Stuttgard Pforzheim Aalen Our regional buses Plochingen Neu-Ulm Ulm

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King’s Lynn % Norwich % 50HAVE WIFI HAVE38 NEXT STOP AUDIO Colchester Oxford London Our trains Brighton Loyang Changi GTR PROVIDES AUTO DELAY REPAY FOR ALL Plymouth Airport DELAYS OVER 15 MINUTES FOR HOLDERS OF SMARTCARD Singapore REAL-TIME SERVICE AND TRAVEL 500k+ UPDATES DOWNLOADS OF OUR ON TRACK RAIL APP DESTINATION: DELIVERING FOR OUR CUSTOMERS, BUILDING STRONGER COMMUNITIES We want everyone in our communities to thrive, and achieve this by collaborating with local partners and providing services that work for all sections of society.

Serving communities GO-AHEAD IS PROUD OF THE CONTRIBUTION WE MAKE TO OUR COMMUNITIES AND TO WIDER SOCIETY 04 Our annual community Tackling loneliness – Many Thanks to smart technology 05 investment programme of our services provide a vital from our innovation division, provides more than £1m for lifeline for people to access Hammock, we have a growing good causes, including cash and shops, services and social fleet of ‘talking buses’ that time contributions. As a Group interaction. Our service announce next-stop and final we support two UK-based in South is working destination information, giving international charities with with charity MHA to further clarity and reassurance to more a transport focus: Railway reduce isolation among older passengers than ever. Children and Transaid. people by promoting its Live at Taking care of your journey Taking care of your journey Home scheme. The scheme helps Diversity and inclusion – Our help for communities across older people live independently Go-Ahead is working to improve the network includes: as long as possible and with the our gender balance in a male- Travel for all – Our award- best quality of life. dominated industry, with a strategy winning initiative, Helping Hand, to attract more females across Flat-rate raises bar for Audio technology – The charity allows bus customers with the business. Our companies took Guide Dogs campaigned for hidden disabilities to receive part in a range of events to mark audio-visual information extra assistance on buses Pride with many trains and buses young persons’ bus travel systems on our buses in Oxford, without having to ask for it. given local Pride liveries to raise and we listened. awareness of LGBTQ+ causes. OUR PIONEERING FLAT-RATE BUS FARE SCHEME HAS REINVIGORATED COMMUNITY ROUTES IN THE NORTH EAST

n initiative to allow cities of Newcastle, Durham young people to travel and . An easy Aby bus for £1 has to communicate message boosted confidence and and strong marketing has breathed new life into the helped us to achieve double North East network. digit growth in youth bus Voting with their feet… £1 travel in the region. Research shows that launched the £1 flat rate fare two years Now other operators in young people in Sunderland are ago to simplify bus travel the North East Combined willing to walk further to use Go for under 18s and connect Authority area are following North East’s services due to the towns and villages with the our lead. £1 fare DESTINATION: ENVIRONMENTAL WELLBEING ? DID YOU KNOW Go-Ahead’s activities help the environment; a fully loaded double decker bus can reduce congestion and pollution by taking 75 cars off the road. Our investment in cleaner vehicles Brighton & Hove Buses collaborated has helped us reduce our carbon emissions per passenger by 14.9% since 2014/15. on a public art show of images made using live air quality data. Green means Go-Ahead 06 07 LONDON’S BUSES MAY BE FAMOUSLY RED, BUT THEY’RE TURNING GREENER. GO-AHEAD CONTINUES TO OPERATE AND GROW ONE OF EUROPE’S LARGEST FLEET OF ELECTRIC BUSES ACROSS THE CAPITAL ur commitment to greener journeys, smarter low emissions Driving a cleaner technology and better air quality is helping to change the face of London’s bus network. O Electric buses Taking care of your journey In early 2018 we added 11 new electric buses in the capital, already environment Taking care of your journey the largest fleet in Europe. OUR PARTNERSHIPS AND FUTURE PLANNING HELP US TO We operate almost 200 fully electric buses that serve key commuter DELIVER CLEAN AND EFFICIENT TRANSPORT SYSTEMS journeys across London. They travel over one million miles on routes 43 that carry around seven million passengers each year. Each electric recharging posts at righton & Hove Buses The company aims to reach city’s low emission zone bus saves around 187 barrels of diesel a year. the Waterloo depot is one step ahead in a zero emissions fleet by and will meet the Euro 5 Go-Ahead built the UK’s first all-electric bus garage, based in Waterloo. Bshaping emissions- 2030 and continues to invest standard by the end of 2018. free, congestion-free heavily in nearly emissions- It has generated worldwide attention with over 120 stakeholder visits power These measures allow the transport, led by a clean and free buses. including officials and politicians from international governments. company to help shape the efficient bus network. Their Brighton & Hove’s fleet of debate around air quality, The Mayor of London’s transport strategy includes a target for all 46 proactive strategy was a key 265 buses run across 25 aiming to tackle air pollution buses to meet Euro 6 diesel standards for low emissions by 2020. buses part of being named the best routes and 2,000 bus stops. that causes 50,000 early bus company at the 2017 The fleet is one year ahead deaths in the UK. National Transport Awards. saving over of target to comply with the 900 tonnes of CO2 since 2016 “A good bus service plays a critical role in the health and welfare of the community by making strenuous efforts to improve the environment.” Martin Harris, Managing Director, Brighton & Hove Metrobus DESTINATION: SMARTER TECHNOLOGY Passenger and customer needs are changing and so are we. We develop solutions Go-Ahead has a 10% stake in the Frankfurt- to put customers in control and deliver in areas like smart ticketing, the digital ? DID YOU based car-sharing company, Mobileeee and is railway and bus priority. KNOW teaming up on environmentally friendly schemes providing end-to-end journeys for customers. Fastway is the 08 09 smart way ur passengers and customers require Taking care of your journey Taking care of your journey Osmart thinking and flexible solutions. An award-winning bus Customers steer the service travel along sections and a 19% reduction in car service designed to avoid of guided busway and trips. congestion hotspots is part OUR SMART, ON-DEMAND BUS SERVICE IS URGING dedicated bus lanes – of our commitment to make Smart, satellite-based, PASSENGERS TO ‘PICKMEUP’ WHEN AND WHERE THEY WANT developed in partnership Where? PickMeUp smarter travel standard on-board technology means with County he future of bus transport is now and it is run by the Oxford practice. passengers get the same council – with the aim of says, ‘PickMeUp’. Our technology gives up-to-the-minute timetable Bus Company around Fastway is operated by speeding past congestion passengers in Oxford more control than tracking information and T eastern Oxford and Metrobus and runs on hotspots. The service ever over how they travel. connecting train times, surrounding districts. routes around Crawley, has seen 160% growth in available at bus stops Horley and Gatwick. Buses passengers over 10 years, or online.

Hi-tech, hi-spec trains How? Passengers request their journey Who? We joined Railway has introduced an entirely new in the app and travel via virtual bus forces with Via, a fleet of trains on Thameslink routes across London and the stops within the service zone. They New York start-up South East. choose the start and finish points. and global leader in The Class 700 trains create more space on busy commuter smart ride-sharing, services, provide live on-board information and are up to to deliver the 50% more energy efficient than previous train fleets. Bonus for local business: service. The trains use pioneering ‘self-drive’ technology through We work with local the central section between St Pancras and London Bridge. employers to provide free Affordable, comfortable: At £2.50 per or discounted travel to journey, the service is cheaper than a “We are embracing digital technology to boost work for their employees to taxi and more tailored than a traditional capacity through the heart of London, an reduce car parking issues. bus. The 17-seat minibuses have USB historical bottleneck that has held back rail PickMeUp is a viable sockets, on-board WiFi, wheelchair expansion across the south of the country.” alternative to cars, helping accessibility and high-back seating. to reduce congestion. Gerry McFadden, Engineering Director, GTR DESTINATION: OUR PEOPLE, DELIVERING FOR OUR CUSTOMERS Our ultimate commitment is to practical delivery. We invest in our people to enable them to deliver for our customers and take care of their journeys.

Our trusted ambassadors WE KNOW STRONG RELATIONSHIPS WITH OUR PASSENGERS RELY ON HAVING HELPFUL STAFF AVAILABLE WHEN THEY ARE NEEDED MOST

10 outheastern has freed up colleagues to focus on CUSTOMER 11 helping customers at two busy London stations. AMBASSADORS SPassengers welcomed the new customer • Provide on-the-spot ambassadors at Charing Cross and Cannon Street as assistance and train friendly and proactive, prompting the scheme to be information extended to Victoria and London Bridge. • Arrange taxis • Can issue coffee We know our customers want helpful, down-to-earth vouchers and staff at stations as services are modernised with new immediate Taking care of your journey trains and better technology. Taking care of your journey compensation to The ambassadors freed up station staff to do people whose journeys Can-do people operational tasks during disruption. Station team have been delayed leaders were more visible and managed the customer Go-Ahead is the first provider In 2017/18, our bus and rail GTR and The Prince’s facing station teams more effectively. WINNER OF of bus and rail services to be operating companies have Trust: Partners since THE CUSTOMER nationally recognised for the trained more than 330 young 2015 EXCELLENCE quality of its apprenticeships apprentices to help them take AWARD AT THE • 3 ‘Get into’ across the business. an active role in our business. NATIONAL RAIL programmes AWARDS 2017 We equip young people We aim to be the employer of each year (Level 2 with a broad set of skills, choice in the transport sector Customer Service including unique certification and we are always seeking qualification) from the Education and Skills ways of bringing new people • Completed by 137 Funding Agency. into our companies. Our vision young people aged and values are central to how 18–30 from diverse we run our business. backgrounds We believe in… Trusting • 115 appointed into people; being can-do people; permanent roles building relationships; being one step ahead • 90 GTR colleagues have contributed We are… Accountable; down mentoring or training to earth; collaborative; agile “It’s good to have more people out on the concourse, especially “This time last year, if someone told me I would during times of delays. People are be working in the rail industry and able to drive more likely to approach ambassadors a train by 2019, I wouldn’t have believed it.” with queries than having to queue up Hannah Lawlor, Southeastern’s first ever female Train at ticket office to ask a question.” Movements Apprentice (Cannon Street customer)

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SMARTRAIL WORLD INNOVATION AWARDS 2018 – PASSENGER INNOVATION OF THE YEAR (FOR AUTOMATIC DELAY REPAY) go-ahead.com [email protected]