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Tahlil Farhang 9-4-97.Indd ُ&ــ%$#ـ"!ّ ;)<&2= >*6?@ '()*+%,./ 0*1 :0123/ 45$ *67 5(89 ﺳﺮﺷﻨﺎﺳﻪ : ﻣ 7ﮔﻮﺋﯿﺎن، ﺟﯿﻢ، ١٩۵٢ ‑ م. McGuigan, Jim ﻋﻨﻮان و ﻧﺎم ﭘﺪﻳﺪآور : ﺗﺤﻠﯿﻞ ﻓﺮ ﻫﻨﮕ/ ﻧﻮﯾﺴﻨﺪه ﺟﯿﻢ ﻣ 7ﮔﻮﺋﯿﺎ ن؛ ﻣﺘﺮﺟﻢ ﺳﺠﺎد ﻋﻠﯿﺰاده . ﻣﺸﺨﺼﺎت ﻧﺸﺮ : ﺗﻬﺮان: ﭘﮋوﻫﺸ*ﺎه ﻓﺮﻫﻨﮓ، ﻫﻨﺮ و ارﺗﺒﺎﻃﺎ ت، ٣٩٧ ١. ﻣﺸﺨﺼﺎت ﻇﺎﻫﺮی : ٣٩٧ ص .؛ ١۴×٢١سم . ﺷﺎﺑ : ٢۴٠٠٠٠رﯾﺎ ل١٣۵-٢-٩٧٨-۶٠٠-۴۵٢ : وﺿﻌﯿﺖ ﻓﻬﺮﺳﺖ ﻧﻮﯾﺴ : ﻓﯿﭙﺎ ﻳﺎدداﺷﺖ : ﻋﻨﻮان اﺻﻠ.: .Cultural analysis,2010 ﻣﻮﺿﻮع : ﻓﺮﻫﻨﮓ Culture ﻣﻮﺿﻮع : ﺗﻤﺪن Civilization ﻣﻮﺿﻮع : ﺗﺎرﯾﺦ اﺟﺘﻤﺎﻋ Social history ﺷﻨﺎﺳﻪ اﻓﺰوده : ﻋﻠﯿﺰاده، ﺳﺠﺎد، ١٣۶۴ ‑، ﻣﺘﺮﺟﻢ ﺷﻨﺎﺳﻪ اﻓﺰوده : ﭘﮋوﻫﺸ*ﺎه ﻓﺮﻫﻨﮓ، ﻫﻨﺮ و ارﺗﺒﺎﻃﺎت رده ﺑﻨﺪی ﮐﻨﮕﺮه : ١٣٩٧ ٣ت٧٣۶م /H M۶٢١ رده ﺑﻨﺪی دﯾﻮﯾﯽ : ٠۶ ٣ ﺷﻤﺎره ﮐﺘﺎﺑﺸﻨﺎﺳ ﻣﻠ : ١٧٣٣۵٧ ۵ ﻧﺎﺷﺮ: ﭘﮋوﻫﺸﺎه ﻓﺮﻫﻨﮓ، ﻫﻨﺮ و ارﺗﺒﺎﻃﺎت ﻋﻨﻮان: ﺗﺤﻠﯿﻞ ﻓﺮﻫﻨﮕ ﻧﻮﯾﺴﻨﺪه: ﺟﯿﻢ ﻣ 7ﮔﻮﺋﯿﺎن ﻣﺘﺮﺟﻢ: ﺳﺠﺎد ﻋﻠﯿﺰاده وﯾﺮاﺳﺘﺎر: ﻋﺒﺪاﻟﺮﺣﻤﺎن ﺳﺮﻟ? ﺻﻔﺤﻪآرا: ﺣﺴﯿﻦ آذری ﻧﻮﺑﺖ ﭼﺎپ: اول‑ﺑﻬﺎر ١٣٩٧ ﺷﻤﺎرﮔﺎن: ١٠٠٠ ﻧﺴﺨﻪ ﻗﯿﻤﺖ: ٢۶٠٠٠٠ رﯾﺎل ﺷﺎﺑ>: ٢- ١٣۵-٧٨-۶٠٠-۴۵٢ ٩ ﻫﻤﻪ ﺣﻘﻮق اﯾﻦ اﺛﺮ ﺑﺮای ﭘﮋوﻫﺸﺎه ﻓﺮﻫﻨﮓ، ﻫﻨﺮ و ارﺗﺒﺎﻃﺎت ﻣﺤﻔﻮظ اﺳﺖ. در ﺻﻮرت ﺗﺨﻠﻒ، ﭘﯿﺮد ﻗﺎﻧﻮﻧ دارد. ﻧﺸﺎﻧ: ﺗﻬﺮان، ﭘﺎ ﯾﯿﻦﺗﺮ از ﻣﯿﺪان وﻟﻋﺼﺮ(ﻋﺞ)، ﺧﯿﺎﺑﺎن دﻣﺸﻖ، ﺷﻤﺎره ٩،ﭘﮋوﻫﺸﺎه ﻓﺮﻫﻨﮓ، ﻫﻨﺮ و ارﺗﺒﺎﻃﺎت ﺻﻨﺪوق ﭘﺴﺘ: ۶٢٧۴‑ ١۴١۵۵. ﺗﻠﻔﻦ: ٨٨٩٠٢٢١٣ . دورﻧﮕﺎر: ٨٨٨٩٣٠٧۶ Email: [email protected] A!/(1 B C<&2= D#(E/ F92G= ﻣﻘﺪﻣﻪ ﻣﺘﺮﺟﻢ................................................................................. ١ ﻣﻘﺪﻣﻪ ........................................................................................ ٣ ﻓﺼﻞ اول: ﻋﺮﺻﮥ ﻋﻤﻮﻣ ﻓﺮﻫﻨﮕ...................................................... ١٩ ﻓﺼﻞ دوم: ﻫﻮﯾﺖ ﺑﺮﯾﺘﺎﻧﯿﺎﯾﯽ و ﺷﺎﻫﺪﺧﺖ ﻣﺮدم ....................................... ۵٣ ﻓﺼﻞ ﺳﻮم: ﺑﺮﺳﺎﺧﺘﻦ اﺟﺘﻤﺎﻋ ﻓﺠﺎﯾﻊ ﻓﺮﻫﻨﮕ ....................................... ٨٩ ﻓﺼﻞ ﭼﻬﺎرم: اﺟﺘﻤﺎع اﺟﺘﻤﺎﻋﺎت...................................................... ١٣١ ﻓﺼﻞ ﭘﻨﺠﻢ: ﻫﻮﯾﺖ و ﺑﺤﺮان اﺟﺘﻤﺎع.................................................. ١۵٩ ﻓﺼﻞ ﺷﺸﻢ: ﺟﺎ ﻣﻌﻪﺷﻨﺎﺳ ﺗﻠﻔﻦ ﻫﻤﺮاه ............................................... ١٨٩ ﻓﺼﻞ ﻫﻔﺘﻢ: ﻓﺮﻫﻨﮓ ﻣﺨﺎﻃﺮ هآﻣﯿﺰ...................................................... ٢٢١ ﻓﺼﻞ ﻫﺸﺘﻢ: ﻧﺌﻮﻟﯿﺒﺮاﻟﯿﺴﻢ، ﺑﺎزآﻓﺮﯾﻨ ﺷﻬﺮی و ﺳﯿﺎﺳﺖ ﻓﺮﻫﻨﮕ .................. ٢۵٧ ﻓﺼﻞ ﻧﻬﻢ: ﮐﺎرآﻣﻮزان ﺳﺮﻣﺎﯾ ﻪداری ﺳﺮد............................................... ٢٨٣ ﻓﺼﻞ دﻫﻢ: ﻣﻄﺎﻟﻌﺎت ﻓﺮﻫﻨﮕ و ﺳﺮﻣﺎﯾ ﻪداری ﺳﺮد.................................. ٣١١ ﻧﻤﺎﯾﻪ....................................................................................... ٣۵١ !"#$ &$'($ ﺟﯿﻢ ﻣ 7ﮔﻮﺋﯿﺎن ﺟﺰء ﻣﻄﺮ حﺗﺮﯾﻦ و ﺗﺄﺛﯿﺮﮔﺬارﺗﺮﯾﻦ ﭘﮋوﻫﺸﺮان و ﻧﻈﺮﯾﻪﭘﺮدازان ﻣﻄﺎﻟﻌﺎت ﻓﺮﻫﻨﮕ و ﻧﻈﺮﯾﮥ اﻧﺘﻘﺎدی اﺳﺖ و آﺛﺎر وی ﹰﻏﺎﻟﺒﺎ ﺗﺄﺛﯿﺮﮔﺬار و ﺳﺘﺎﯾ ﺶﺷﺪه ﻫﺴﺘﻨﺪ. ﻣ 7ﮔﻮﺋﯿــﺎن در ﮐﺘــﺎب ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ اﯾــﻦ ﺑﯿﻨــﺶ اﺳﺎﺳــ را اراﺋــﻪ ﻣﮐﻨــﺪ ﮐــﻪ ﺟﻬــﺎن ﮐﻨﻮﻧــ و ﺟﻮاﻣــﻊ اﻣــﺮوزی در آراﯾــﺶ و ﺳــﺎﺧﺘﺎر ﻧﯿﺮوﻫــﺎی ﺗﺄﺛﯿﺮﮔــﺬار ﺧــﻮد ﺗﻐﯿﯿــﺮات ﻣﻬﻤــ ﮐﺮدهاﻧــﺪ و ﺑ ﻪﺧﺼــﻮص ﺳــﺎزوﮐﺎرﻫﺎی ﻓﺮﻫﻨﮕــ در ﺟﻬــﺎن ﮐﻨﻮﻧــ اﻫﻤﯿﺘــ اﺳﺎﺳــ ﭘﯿــﺪا ﮐﺮد هاﻧــﺪ ﮐــﻪ ﺑﺎﯾــﺪ ﺑ ﻪدرﺳــﺘ ﺷــﻨﺎﺧﺘﻪ و ﺗﺤﻠﯿــﻞ ﺷــﻮﻧﺪ. او ﻣﻌﺘﻘــﺪ اﺳــﺖ ﮐــﻪ ﺑﺎﯾــﺪ در ﭘــﺲ ﺟﺰ ﺋﺗﺮﯾــﻦ و ﺧﺮدﺗﺮﯾــﻦ ﺣــﻮادث و ﺟﺮﯾﺎﻧــﺎت زﻧﺪﮔــ روزﻣــﺮه، ﻧﻘــﺶ ﺳــﺎزوﮐﺎرﻫﺎی ﻓﺮﻫﻨﮕــ. ﮐﻼن و ﻣﻬﻤــ را دﯾــﺪ ﮐــﻪ ﺑ ﻪﺧﺼــﻮص در دﻫ ﻪﻫــﺎی اﺧﯿــﺮ اﻫﻤﯿــﺖ و اﺳــﺘﯿﻼ ﯾﺎﻓﺘﻪاﻧــﺪ. اﻟﺒﺘــﻪ ﻣ7ﮔﻮﺋﯿــﺎن ﻧﯿــﺰ ﻫﻤﭽــﻮن ﺑﺮﺧــ. دﯾــﺮ از ﻧﻈﺮﯾ ﻪﭘــﺮدازان اﻧﺘﻘــﺎدی، اـﻫﻤﯿـﺖ ﭘﯿــﺪا ـﮐـﺮدن ﻓﺮـﻫﻨـﮓ را در دورۀ اـﺧﯿـﺮ ﻧﺎـﺷـ. از ـﻧﻘـﺶ و ﻋﻤﻠﺮد ﺳــﺎزوﮐﺎرﻫﺎی اﻗﺘﺼــﺎدی ﻣداﻧــﺪ و آن را «ﺳــﺮﻣﺎﯾﻪداری ﺳــﺮد» ﺗﻌﺒﯿــﺮ ﻣ .ﮐﻨــﺪ. درواﻗــﻊ ﻣ 7ﮔﻮﺋﯿــﺎن ﭘﺸــﺖ ﺑﺴــﯿﺎری از ﮐﺮدارﻫــﺎ و ﻗﻮاﻋــﺪ زﻧﺪﮔــ روزﻣــﺮۀ اﻣــﺮوزی، ﻋﻤﻠــﺮد ﭘﯿﭽﯿــﺪۀ ﻓﺮﻫﻨــﮓ ﻣﺼﺮ فﮔــﺮای ٢ | ﺗﺤﻠﯿﻞ ﻓﺮﻫﻨﮕ ﺑﺮﺧﺎﺳــﺘﻪ از ﻧﺌﻮﻟﯿﺒﺮاﻟﯿﺴــﻢ را ﻣﺑﯿﻨــﺪ؛ ﻓﺮﻫﻨﮕــ ﮐــﻪ اﮐﻨــﻮن ﺑــﻪ اوج ﻫﮋﻣﻮﻧــ. ﺧــﻮد رﺳــﯿﺪه اﺳــﺖ و ﻫﻤــﮥ ﻧﯿﺮوﻫــﺎی اﻧﺘﻘــﺎدی و ﻣﻘﺎوﻣﺘــ را ﺧﻨﺜــ و ﺑﯽاﺛــﺮ ﮐــﺮده و ﺑــﻪ ﺳــﺎزش و ﻣﺼﺎﻟﺤــﻪ ﮐﺸــﺎﻧﺪه اﺳــﺖ؛ ﻣ7ﮔﻮﺋﯿــﺎن ـﻧﺸـﺎن ﻣدﻫــﺪ ـﮐـﻪ ﺣﺘــ ﻣﻄﺎـﻟﻌـﺎت ﻓﺮﻫﻨﮕــ ﻧﯿــﺰ ـﺑـﻪ دﻟﯿﻞ ﻫﻢﮔﺮاﯾــﯽ و ﺳﺎزﺷــ ﮐــﻪ ﺑــﺎ ﻓﺮﻫﻨــﮓ ﻧﺌﻮﻟﯿﺒﺮاﻟﯿﺴــﺘ ﭘﯿــﺪا ﮐــﺮد ه اﺳــﺖ، ﺗــﺎ ﺣــﺪ زﯾــﺎدی ﺑــﺎر اﻧﺘﻘــﺎدی ﺧــﻮد را از دﺳــﺖ داده و ﺑــﻪ ﺳﺘﺎﯾﺸــﺮ و ﻣــﺮوج ﻣﺼﺮ فﮔﺮاﯾــﯽ ﺑــﺪل ﺷــﺪه اﺳــﺖ. ﮐﺘــﺎب ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ، اﻟــﻮی ﺧﻮﺑــﯽ ﺑــﺮای ﻧﺤــﻮۀ ﮐﺎرﺑﺴــﺖ ﻧﻈﺮﯾ ﻪﻫــﺎی ﻓﺮﻫﻨﮕــ ﺑــﺮای ﻣﻮﺿﻮﻋــﺎت و ﻣﺴــﺎﺋﻞ اﻧﻀﻤﺎﻣــ ﻣﻬــﻢ ﺟﻬــﺎن ﻣﻌﺎﺻــﺮ اﺳــﺖ. ﮐﺘــﺎب ﻣﺘﺸــœﻞ از ﻓﺼ ﻞﻫﺎﯾــﯽ اﺳــﺖ ﮐــﻪ ﻫــﺮ ﯾــ7 ﺑــﻪ ﻣﻄﺎﻟﻌــﮥ ﻣــﻮردی ﻣﻮﺿﻮﻋــ. ﺧــﺎص ﻣﭘــﺮدازد. درﻣﺠﻤــﻮع، ﻣ 7ﮔﻮﺋﯿــﺎن در اـﯾـﻦ ـﮐﺘـﺎب ـﺑـﻪ ـﺗﺤﻠﯿـﻞ ﻓﺮﻫﻨﮕــ ﻃﯿﻒ وﺳــﯿﻊ و ﻣﺘﻨﻮﻋ از ﻣﻮﺿﻮـﻋـﺎت؛ ﻣﺎـﻧﻨـﺪ ﻣــﺮگ ﭼﻬﺮ هـﻫـﺎی ﻣﺸــﻬﻮر، ﺑﺮﮔﺰاری ﺟﺸــﻨﻮار هﻫﺎی ﺑﯿﻦا ـﻟﻤﻠﻠـ.، ﺑﺎزآﻓﺮﯾﻨــ ﺷــﻬﺮی، ﻣﺴــﺎﺋﻞ ﻧــﮋادی، ـﺳـﺮﯾﺎ لﻫﺎی ﻋﺎﻣ ﻪﭘﺴــﻨﺪ، اﺳــﺘﻔﺎده از ﺗﻠﻔ ﻦﻫــﺎی ﻫﻤــﺮاه و... ﭘﺮداﺧﺘــﻪ اﺳــﺖ. ﮐﻨــﺎر اﻫــﺪاف ﻋﻠﻤــ، ﻣ 7ﮔﻮﺋﯿــ*ﺎن ﺑــﺎ اﻟﻬــﺎم از ﻧﻈﺮﯾ ﻪﭘــﺮدازان اﻧﺘﻘــﺎدی ﻫﺪﻓــ ﻋﻤﻠــ. و ﺳﯿﺎﺳــ. را ﻧﯿــﺰ دﻧﺒــﺎل ﻣﮐﻨــﺪ. ﻫــﺪف او ﻫﻤﺎ نﻃــﻮر ﮐــﻪ ﺧــﻮد اﻋــﻼم ﻣ .ﮐﻨــﺪ، ﺑــﻪ ﮐﺎر ﮔﺮﻓﺘــﻦ روﯾــﺮد اﻧﺘﻘــﺎدی در ﺟﻬــﺖ ﻋﻼـﯾـﻖ و ﻣﻨﺎـﻓـﻊ ﻋﻤﻮﻣــ اـﺳـﺖ. او ـﺑـﺎ اـﯾـﻦ ﮐﺎر ـﺗـﻼش ﻣﮐﻨﺪ ﺗــﺎ در اﯾﺠــﺎد ﯾــ7 ﻋﺮﺻــﮥ ﻋﻤﻮﻣــ ﻓﺮاﮔﯿﺮﺗــﺮ، ﻋﺎدﻻﻧ ﻪﺗــﺮ و ﻣﺸــﺎرﮐﺘﺗﺮ ﺳــﻬﻤ. داﺷــﺘﻪ ﺑﺎﺷــﺪ. در ﭘﺎﯾــﺎن ﻻزم ﻣداﻧﻴــﻢ از ﺗﻼ شﻫــﺎی ﻣﺠﻤﻮﻋــﮥ ﭘﮋوﻫﺸــﺎه ﻓﺮﻫﻨــﮓ، ﻫﻨــﺮ و ارﺗﺒﺎﻃــﺎت در ﺣﻤﺎﻳــﺖ و ﻫﻤﺮاﻫــ. ﺗﺮﺟﻤــﮥ ﺣﺎﺿــﺮ ﻗﺪرداﻧــ ﮐﻨﻴــﻢ. &$'($ ﺗﺤﻠﯿﻞ ﻓﺮﻫﻨﮕ در اﯾــﻦ ﮐﺘــﺎب، ﭼﺸــﻢاﻧﺪاز اراﺋ ﻪﺷــﺪه ﺑــﻪ ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ، ﺑــﺮ آن اﺳــﺖ ﺗــﺎ روﯾــﺮد ¦ﭘﮋوﻫﺸــ ﭼﻨﺪﺑﻌــﺪی را دﻧﺒــﺎل ﮐﻨــﺪ و ﺟﻬ ﺖﮔﯿــﺮی آن ﻣﻌﻄــﻮف ﺑــﻪ ﻣﻄﺎﻟﻌــﮥ ﻣﺴــﺎﺋﻠ اﺳــﺖ ﮐــﻪ ﻣﻮردﻋﻼﻗــﮥ ﻋﻤــﻮم١ اﺳــﺖ. ﺗﺤﻠﯿــﻞ ﭼﻨﺪﺑﻌــﺪی ﺗــﻼش ﻣﮐﻨــﺪ ﺗــﺎ ﭘﯿﭽﯿﺪﮔــ ﻫﺴﺘﺷــﻨﺎﺧﺘ ﭘﺪﯾﺪ هﻫــﺎی ﻓﺮﻫﻨﮕــ و ﺑ ﻪﻋﺒﺎرﺗــ ﭼﻨﺪﺑﻌــﺪی ﺑــﻮدن ﻫﺴــﺘ آنﻫــﺎ را درک ﮐﻨــﺪ. ﭼﻨﯿــﻦ ﺗﺤﻠﯿﻠــ ﺑــﻪ اﻧﺘﺸــﺎر ﻓﺮﻫﻨــﮓ و ﺗﻌﺎﻣــﻞ ﺗﻮﻟﯿــﺪ و ﻣﺼــﺮف ﻓﺮﻫﻨﮕــ ﺗﻮﺟــﻪ ﻣﮐﻨــﺪ ﮐــﻪ ﻣﺘﻀﻤــﻦ ﻣــﺎدی ﺑــﻮدن و ﻣﻌﻨــﺎدار ﺑــﻮدن اﹶﺷــﺎل ﻓﺮﻫﻨﮕــ. اﺳــﺖ. ﻣﻮﺿﻮﻋــﺎت ﻣﻨﺎﺳــﺐ ﺑﯽﺷــﻤﺎری وﺟــﻮد دارﻧــﺪ ﮐــﻪ ﻣ .ﺗــﻮان آنﻫــﺎ را ﺑــﻪ اﯾــﻦ روش ﻣﻄﺎﻟﻌــﻪ ﮐــﺮد و ﻫﯿﭻﯾــ7 ﹰﻟﺰوﻣــﺎ ﮐــﻢارزش ﻧﯿﺴــﺖ، ﺑﺎاﯾ ﻦﺣــﺎل ﺑﺎﯾــﺪ دﺳــﺖ ﺑــﻪ اﻧﺘﺨﺎ بﻫﺎﯾــﯽ زد و درﺑــﺎرۀ اوﻟﻮﯾﺖﺑﻨــﺪی ﻣﻮﺿﻮـﻋـﺎت ﺗﺼﻤﯿﻤﺎﺗــ ﮔﺮـﻓـﺖ؛ ـﺑـﻪ اـﯾـﻦ دـﻟﯿـﻞ ﻣﻮﺿﻮﻋــﺎت ﻣﻮردﻋﻼﻗﮥ ﻋﻤــﻮم در اﯾــﻦ ﺑﺮرﺳــ ﺟﺎﯾــﺎه ﺑﺮﺟﺴــﺘﻪای دارﻧــﺪ. ﻣﻮﺿﻮﻋــﺎت ﻣﻮردﻋﻼﻗــﮥ ﻋﻤــﻮم ﻧﺎﻇــﺮ ﺑــﺮ ﻣﺴــﺎﺋﻠ .اﻧﺪ ﮐــﻪ ﺑــﻪ دﻻﯾــﻞ 1. public ۴ | ﺗﺤﻠﯿﻞ ﻓﺮﻫﻨﮕ ﻣﺨﺘﻠــﻒ ﺑــﺮای ﺷــﻬﺮوﻧﺪان ﯾــ7 ﺳــﺎﻣﺎن ﺳﯿﺎﺳــ١ (ﻧــﻪ ﺑــﺎ ﺗﻌﺮﯾــﻒ ﻣﺤــﺪود آن؛ ﺑﻠــﻪ ﺑــﺎ ﺗﻌﺮﯾــﻒ ﻓﺮاﮔﯿــﺮ آن) ﻣﻬــﻢ و ﺑﺤﺚﺑﺮاﻧﮕﯿﺰﻧــﺪ. ﻣــﺎ در ﺟﺎﻣﻌــﻪ و ﺟﻬــﺎن ﺑ ﻪﻫ ﻢﭘﯿﻮﺳــﺘﻪای زﻧﺪﮔــ. ﻣ .ﮐﻨﯿــﻢ ﮐــﻪ در آن ﺑــﻪ ارز شﻫــﺎی ﺟﻬﺎ نوﻃــﻦ ﺑ ﻪﺷــﺪت ﻧﯿــﺎز اﺳــﺖ. اﯾــﻦ ﻣﺴــﺎﺋﻞ ﻣﻮردﻋﻼﻗــﮥ ﻋﻤــﻮم ﻣﻤــﻦ اﺳــﺖ ﺑــﻪ ﻣﻮﺿــﻮع ﻣﺒﺎﺣﺜﺎﺗــ ﺑــﺪل ﺷــﻮﻧﺪ ﮐــﻪ روی ﺗﺼﻤﯿ ﻢﮔﯿﺮ یﻫــﺎی ﺳﯿﺎﺳــ ﻧ ﻪﺗﻨﻬــﺎ در ﺳــﻄﺢ ﻣﺤﻠــ، ﻣﻠــ و ـﻣﻨﻄﻘـ ﻪای؛ ـﺑﻠـﻪ در ـﻣﻘﯿـﺎس ـﻗـﺎرهای و ﺟﻬﺎﻧــ ﻧﯿــﺰ ﺗﺄﺛﯿﺮـﮔـﺬار ﺑﺎـﺷـﻨﺪ. ﭼﻨﯿــﻦ روﯾــﺮدی ﺑــﻪ ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ، ﻣﺗﻮاﻧــﺪ ﻣﻨﺎﻗﺸــﻪﺑﺮاﻧﮕﯿﺰ ﺑﺎﺷــﺪ. ﺑﺎاﯾ ﻦﺣــﺎل، ﺑــﺮ ﭘﺎﯾــﮥ ﻣﻨﻄــﻖ ﻋﻤﻠــ و ﺑــﺮای ﻣﺘﻤﺎﯾــﺰ ﺳــﺎﺧﺘﻦ روﯾــﺮد ﺗـﺤﻠﯿـﻞ ﻓﺮﻫﻨﮕــ ﻣﺪﻧﻈﺮـﻣـﺎن از دﯾــﺮ اﻧــﻮاع ـﺗﺤﻠﯿـﻞ، ـﺑـﻪ اـﺗﺨـﺎذ ﺑﺮﺧــ ﻣﻮاﺿــﻊ ـﻧﯿـﺎز دارﯾــﻢ. روـﯾـﺮد اﻧﺘﺨﺎ بـﺷـﺪه در اـﯾـﻦ ـﮐﺘـﺎب، ﻫﻤــﮥ آﻧﭽــﻪ را ﮐــﻪ ﺑــﻪ ﻃــﻮر ﻣﺴــﺘﺪل ﻣﺗــﻮان آ نﻫــﺎ را «ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ» (ﺑــﻪ ﻣﻌﻨــﺎی ﻣﻄﺎﻟﻌــﮥ ﻓﺮاﯾﻨﺪﻫــﺎی ﻧﻤﺎدﯾــﻦ) ﻧﺎﻣﯿــﺪ، در ﺑــﺮ ﻧﻤﮔﯿــﺮد. رﺷــﺘ ﻪﻫﺎی ﺗﺨﺼﺼــ زﯾــﺎدی وﺟــﻮد دارﻧــﺪ ﮐــﻪ درون ﺗﻌﺮﯾــﻒ ﮔﺴــﺘﺮد های از ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ. ﺟــﺎی ﻣﮔﯿﺮﻧــﺪ. اﯾــﻦ رﺷــﺘ ﻪﻫﺎ ﺑﺴــﯿﺎر ﮔﺴــﺘﺮده و ﻓﺮاﮔﯿﺮﺗــﺮ از ـﻫـﺪف اـﯾـﻦ ـﮐﺘـﺎب ﻫﺴــﺘﻨﺪ و ﻫﻨــﺮ، ﺗﺎرـﯾـﺦ، ﻧﻘــﺪ ادﺑــﯽ، ﻣﻮ ﺳﯿﻘﺷﻨﺎﺳــ. و اﻧﺴﺎ نﺷﻨﺎﺳــ. اﺟﺘﻤﺎﻋــ. را ‑ ﮐــﻪ ﺑــﻪ ﺑﺮﻧﺎﻣــﮥ ﻣــﺎ ﺑﺴــﯿﺎر ﻧﺰدـﯾـ7 اـﺳـﺖ ‑ در ﺑــﺮ ﻣ .ﮔﯿﺮﻧــﺪ. درﻫﺮﺣــﺎل، ـﺗـﻼش ﺑــﺮای ﮔــﺮدآوری ﻫﻤــﮥ ﺷــﺎﺧ ﻪﻫﺎی ﺗﺤﻠﯿــﻞ ﻓﺮﻫﻨﮕــ در ﮐﺘﺎﺑــﯽ واﺣــﺪ، ﮐﺎری ﺟﻨﻮ نآﻣﯿــﺰ و ﻗﺎﺑ ﻞﻗﯿــﺎس ﺑــﺎ ﮐﻮﺷــﺶ ﻋﺒــﺚ ﮐﺎزاﺑــﻮن٢، ﺷــﺨﺼﯿﺖ اﺳﻄﻮر ¦هﺷــﻨﺎس رﻣــﺎن ﻣﯿﺪ لﻣــﺎرچ٣ اﺛــﺮ ﺟــﺮج اﻟﯿــﻮت۴ اﺳــﺖ. ﮐﺘــﺎب ﭘﯿــﺶ رو ﹰﻋﻤﺪـﺗـﺎ و ـﺑـﻪ ﺻــﻮرت ـﺧـﺎص ـﺑـﺮ ﺳــﻨﺖ ﺑﺮﯾﺘﺎﻧﯿﺎﯾــﯽ ﻣﻄﺎﻟﻌــﺎت ﻓﺮﻫﻨﮕــ و ﺳــﻨﺖ اروﭘﺎﯾــﯽ ﻧﻈﺮﯾــﮥ اﺟﺘﻤﺎﻋــ ‑ اﻧﺘﻘــﺎدی 1. polity 2. Casaubon 3. middlemarch 4. 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Culture 2. culture 3. problematic ۶ | ﺗﺤﻠﯿﻞ ﻓﺮﻫﻨﮕ ﻣﻮﺿﻮﻋﯿــﺖ دارﻧــﺪ ‑ ﻣﺎﻧﻨــﺪ ﺗﻤﺎﯾــﺰ ﻣﯿــﺎن ﻫﻨــﺮ و ﮔﻔﺘــﺎر١ ‑ از ﻣﯿــﺎن ﺑﺮﻣــدارد. ﻣﻬ ﻢﺗــﺮ از آن، اﯾــﻦ ﺗﺮﮐﯿــﺐ، اﻧﮕﺎر هﻫــﺎی ﻧﺨﺒ ﻪﮔﺮاﯾﺎﻧــﻪ را ﺑــﻪ ﭼﺎﻟــﺶ ﻣﮐﺸــﺪ و ﻣــﺮوج ار جﮔــﺬاری ﺑــﻪ ﻓﺮﻫﻨــﮓ ﻋﺎﻣﻪﭘﺴــﻨﺪ٢ اﺳــﺖ. اﯾــﻦ ﺣﺮﮐــﺖ، ﺣﺮﮐﺘــ ﻣﺘﺮﻗــ ﺑــﻮده اﺳــﺖ، اﮔﺮﭼــﻪ ﺑــﻪ ﺷــﻠ ﻣﺘﻨﺎﻗــﺾ، زﻣﺎﻧــ ﮐــﻪ ﻃــﺮح ﺳــﺆاﻻت در ﺑــﺎب ارزش (ﺷــﯿﻮهای از ﺗﻌﺮﯾــﻒ «ﻓﺮﻫﻨــﮓ»، ﺗﻌﺮﯾــﻒ آن ﺑ ﻪﻋﻨــﻮان ﻣﺠﻤﻮﻋــﻪ ارز شﻫﺎﺳــﺖ) در ﺑﺮﺧــ زﻣﯿﻨ ﻪﻫــﺎ ﻧﺎﻣﻤــﻦ ﺑــﻮده اﺳــﺖ، ﻧﺘﺎﯾــﺞ دردﺳﺮﺳــﺎزی در ﭘــﯽ داﺷــﺘﻪ اﺳــﺖ. در اﯾــﻦ
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