Adams & Brooks Adds Fun & Flavor to Lollipops With

FOR IMMEDIATE RELEASE

ADAMS & BROOKS ADDS FUN & FLAVOR TO LOLLIPOPS WITH NEW JELLY BELLY® BEAN SHAPED LOLLIPOPS

Unique lollipops use Jelly Belly jelly bean flavors and iconic shape to innovate the category

LOS ANGELES, CA., May 23, 2017 - Imagine enjoying your favorite Jelly Belly® jelly bean flavors in a lollipop! Adams & Brooks is pleased to launch a unique, new line of licensed Jelly Belly lollipops made with real Jelly Belly bean flavors in fun bean shapes. The 3-dimensional lollipops are shaped just like the iconic Jelly Belly bean and even have embossed Jelly Belly logos.

“We are excited to partner with Jelly Belly on the launch of these new licensed lollipops featuring iconic Jelly Belly jelly bean flavors and the powerful Jelly Belly brand”, says Shelly Clarey, Vice President of Sales and Marketing for Adams & Brooks. “Jelly Belly is known for its delicious, true-to-life flavors. We are using their flavors to ensure that we offer the same intense, gourmet taste experience in our lollipops.”

Adams & Brooks will offer collections of Jelly Belly lollipops for everyday as well as key seasons: Halloween, Christmas, Valentine’s Day, Easter and Spring/Summer. Shipping in August 2017, the everyday lollipops will be available in six favorite flavors: Very Cherry, Buttered Popcorn, Green Apple, Berry Blue, Bubble Gum and Grape.

“The combination of the Jelly Belly brand and its incredible flavors is an opportunity to add some innovation and excitement to the lollipop category,” said Clarey. “These fun new lollipops are perfect for a sweet treat on the go, parties, gifting and seasonal fun.”

The new seasonal lines will mix and match Jelly Belly jelly bean flavors and colors according to the season such as Very Cherry and Green Apple for Christmas and Bubble Gum and Very Cherry for Valentine’s Day. For Christmas, Adams and Brooks will offer a 36-ct jar of the Jelly Belly lollipops that is perfect for stocking stuffers and seasonal candy dish (SRP $). The Valentine’s Day offering will include a 42-ct pouch bag ideal for exchange ($SRP).

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About Adams & Brooks

Since 1932, Adams & Brooks has produced deliciously distinctive candy products including the famous P- Nuttles brand of fresh, high quality, butter toffee coated Peanuts, Cashews, Almonds, and Sunflower Kernels; Coffee Rio, coffee candy made with real coffee and fresh cream; Fairtime Taffy; Cup-O-Gold & Big Cherry chocolate bars; and a complete line of colorful lollipops including Whirly Pop, Twirl Pops and Unicorn Pops. For information, visit www.adams-brooks.com or call 800-999-9808.

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly jelly beans in 1976. Now in its fourth, fifth and sixth generation of family ownership and operation, the company makes more than 100 flavors of jelly beans. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.