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[email protected] www.atda.ca Vol. 17 No.1 Summer Edition June, 2015 A landmark tire: The Uniroyal giant tire is 50 A landmark of a Detroit suburb wheel carried more than 2 million celebrated its 50th anniversary this riders, including dignitaries and week. The giant Uniroyal tire located celebrities, including Jackie Kennedy adjacent to I-94 in Allen Park, Mich., is and the Shah of Iran. The company also billed as the largest tire model says that Pete Selleck, chairman and ever built. president of Michelin North America Inc., also rode the Ferris wheel. The tire has stood as an important symbol of Uniroyal’s 123-year heritage The structure was designed by Shreve, for half a century, Ray Fischenich, Lamb and Harmon, the same architec- Uniroyal brand manager and country tural firm that designed the Empire operations marketing manager, told State Building. members of the Automotive Press Association (APA) at a luncheon held When the fair ended in 1965, the tire underneath the tire. was shipped by rail in 188 sections to Detroit. It was reassembled in four Fischenich also took time to explain months and anchored in concrete and Uniroyal’s position in the marketplace steel off I-94 at the Uniroyal now, as one of the brands currently sales office. being sold by Michelin North America Inc. It is the largest tire model ever built, standing 80 feet tall and weighing 12 Uniroyal now competes in the third tons.