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Payment Method Guide Ideal Is the Most Popular Payment Method in the Netherlands, Chosen by Online Shoppers in the Market for Around 60% of Transactions

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Payment Method Guide Ideal Is the Most Popular Payment Method in the Netherlands, Chosen by Online Shoppers in the Market for Around 60% of Transactions iDEAL Payment method guide iDEAL is the most popular payment method in the Netherlands, chosen by online shoppers in the market for around 60% of transactions. An inter-bank system covered by all major Dutch consumer banks, with • Fixed, relatively low fees per transaction • High conversion rates • Guaranteed transactions • A default settlement cycle of 1-3 days Fast facts Market the Netherlands reporting and settlement services. With Adyen, merchants have no need to enter into contracts with iDEAL acquiring banks. Adyen Currency Euro Status Market leading payment method • Relevance level Must-have Adyen supports refunds and partial refunds via bank transfer Main channels Desktop, mobile because it stores the shopper account details at the initial transaction. Who it’s relevant for • Due to its local dominance and relative ease of integration, iDEAL details to make recurring transactions via SEPA direct debit. is a must-have for any e-commerce operation in the Dutch market. charged back.) • Chargebacks No acquiring bank is temporarily down, the transaction will be routed through an alternative acquiring bank ensuring Refunds Yes maximum uptime. Partial refunds Yes (via bank transfer) Recurring payments Yes (via direct debit) www.adyen.com How it works on desktop iDEAL is an online real time bank transfer from shopper to With iDEAL customers can pay for online purchases directly from merchant. At the checkout, the shopper is redirected to the online their bank account. All major banks in the Netherlands, such as ABN AMRO, Rabobank and ING support iDEAL, and the service is operated by Currence, a bank association that coordinates the amount is instantly taken from the account and settled to the merchant within one working day. provider such as Adyen. 2. After selecting iDEAL, the shopper chooses their bank (in method options on the merchant website. this case, ING) from the options on the merchant website. enter their credentials. generated on a secure device, depending on the bank. authorization result (accepted/declined) is displayed. www.adyen.com How it works on mobile With iDEAL, shoppers can pay both on a regular mobile site and increase in conversion. It should also be noted that iDEAL is the in-app. iDEAL normally involves a two-step authentication process, dominant payment method for Dutch consumers on mobile but many banks have streamlined this process for their mobile devices. improves the shopper experience and drives a corresponding Adyen supports all bank mobile apps for iDEAL. 2. After selecting iDEAL as from among the payment the payment method, the method options on the shopper chooses their bank merchant website. (in this case, Rabobank), from the options on the merchant website. choice to pay with their to their bank in order to bank's app or via the bank's enter their credentials. iDEAL page. may be generated on a the authorization result secure device, depending on (accepted/declined) is displayed. www.adyen.com Available integration methods methods to shoppers, the functionality sends information such as Page (HPP), the Adyen Hosted Payment Page with payment shopper location, basket value, and currency to the Adyen payment selection hosted on the merchant site, and the Direct API with platform, which dynamically provides the list of the most relevant Directory Look-up. payment methods for this shopper to the merchant. Hosted Payment Page (HPP) With this data, the merchant dynamically generates a customized With this integration, the payment method selection is hosted by payment page, allowing the shopper to complete the purchase using a targeted selection of payment methods. After selecting a the simplest integration option for merchant. However, it does not payment method, (in this case iDEAL) the shopper is redirected give the merchant full control over page design and user experi- to the trusted environment of their issuing bank to complete the ence. purchase. Hosted Payment Page with payment selection on merchant site With this integration, the payment selection is hosted by the of the payment and updates the status as soon as it changes. merchant, and the bank selection is hosted on the Adyen HPP. Following the initial transaction, the merchant can store the details, but delivers a slightly smoother shopper experience since shopper returns. the payment selection is made on the merchant site. Direct API with Directory Look-up (advised) merchants to retain control of the look and feel of payment pages, With the Directory Look-up functionality, the payment method and streamlines the payments process for shoppers, ensuring a selection and bank selection are hosted by the merchant. seamless payment experience and increased conversion. www.adyen.com.
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