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Shifting Perceptions of Instant Ramen in Japan During the High-Growth Era, 1958–1973
IJAPS, Vol. 8, No. 2 (July 2012), 13–31 SHIFTING PERCEPTIONS OF INSTANT RAMEN IN JAPAN DURING THE HIGH-GROWTH ERA, 1958–1973 George Solt1 New York University, United States email: [email protected] ABSTRACT Instant ramen attained national prominence in Japan beginning in 1958 with the release of the first nationally advertised brand, Chikin Ramen, produced and sold by Momofuku Ando's Sanshī Shokuhin, later to be renamed the Nissin Foods Corporation. From the time of its release, instant ramen became one of the most widely advertised products in Japan. The industry, led by Nissin, was exceptionally successful in utilising marketing campaigns to capitalise on social transformations. The advertisements of the Nissin Foods Corporation are particularly useful indicators of shifts in social organisation, reflecting the transformation of norms and sensibilities occurring in Japan during the fifteen years following the introduction of the emblematic food of convenience. Nissin Foods Corporation reinvented its product and shifted advertising emphasis frequently to accommodate the changing milieu with respect to convenience foods. Initially marketed as a healthy meal full of essential vitamins and nutrients that provided an alternative to cooking for busy housewives, instant ramen quickly became a defining product symbolic of postwar youth culture in the 1960s. By tracing the shifts in instant ramen advertising from the earliest ads in newspapers to later spots on television, the essay will examine the evolving form and content of instant noodle advertising in Japan to illuminate the connections between popular food trends and larger social and political changes related to family organisation, nutritional science and projections of national identity. -
9789401437578.Pdf
CONTENTS 6 Introduction 10 About 12 About this book 15 Locations (+ overview recipes) 15 Tokyo 16 Osaka 18 Fukuoka 19 ...and beyond! TOM'S STORY 21 Mission ramen 44 Izakaya in Kyoto 62 Team-building Japan 75 Fukuoka – The home of tonkotsu 84 Ramen noodle bar 114 On the road 137 Eat ’till you drop 180 Tokyo food crawl 192 A chef’s table TOMOKO AND MIHO 24 Good food and lots of laughter 33 Miso 100 Bento 107 Sake and shochu 133 Okonomiyaki: Hiroshima-Yaki and Osaka-Yaki 142 The shopping street Tenjinbashisuji Shotengai 164 Izakaya and tachinomiya THE BASICS 196 Dashi 198 Cooked rice 199 Sushi rice and katsuobushi salt 200 Chicken stock and vegetarian ramen stock 202 Eggs in soy sauce, marinated bamboo shoots and gyoza dipping sauce 203 Marinated braised pork, shiitake-seaweed butter and tonkatsu sauce 204 Shiodare, Misodare, Basildare and Tantandare 206 Sweetened adzuki beans 208 The Japanese language 210 Addresses 214 Index 5 INTRODUCTION Street food in Japan: you don’t immediately Ask any chef in the world about his favourite think of streets and squares full of food carts country for eating out and nine times out of ten or pavements decked with tables and chairs... the answer will be “Japan”. Japanese cuisine has The country with the most Michelin stars in the its own unique identity as well as many external world is associated mainly with sushi and sashimi influences. The most significant influence, as is and seldom, if ever, with street food. But this is the case in the rest of Asia, comes from Chinese wrong because sushi used to be street food; it cuisine: ramen noodles are originally Chinese. -
(19) United States (12) Patent Application Publication (10) Pub
US 20080292754A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2008/0292754 A1 Katada et al. (43) Pub. Date: NOV. 27, 2008 (54) INSTANT FOOD COMPRISING FLAVOUR (86) PCT No.: PCT/IB2006/054619 CAPSULES § 371 (0X1), _ (2), (4) Date: May 2, 2008 (76) Inventors: Jun Katada,Yokohama-C1ty _ _ _ _ _ KanagaWa (JP); Laetitia Nicolas, (30) Forelgn APPhcatmn Prlm‘lty Data St-Julien-En-Genevois (FR); Takao sushida’ Kashiwa_city (JP) Dec. 8, 2005 (EP) ................................ .. 05111842.0 Publication Classi?cation Correspondence Address: (51) Int. Cl. WINSTON & STRAWN LLP A23L 1/22 (2006.01) PATENT DEPARTMENT (52) US. Cl. ......................................... .. 426/62; 426/455 1700 K STREET, NW. (57) ABSTRACT WASHINGTON, DC 20006 (US) The present invention relates to instant food products of ?avor capsules that include yeast and, encapsulated therein, a ?a (21) App1.No.: 12/092,544 voring ingredient or composition Wherein the instant food has a Water content of 13 Wt % or less. The instant food may be a (22) PCT Filed: Dec. 6, 2006 soup, noodles or a seasoning or topping. US 2008/0292754 A1 Nov. 27, 2008 INSTANT FOOD COMPRISING FLAVOUR [0014] e) adding the dried capsules to a dried instant food to CAPSULES produce an instant food having a Water activity of 0.5 or less When measured at 20° C. TECHNICAL FIELD [0015] In yet another aspect, the invention provides a top ping comprising dried vegetables and/or spices, and ?avour [0001] The present invention relates to instant food prod capsules as de?ned above, the topping having a Water activity ucts comprising ?avour capsules, to a method of ?avouring of 0.5 or less When measured at 20° C. -
Irasshaimase (Welcome) Yatai Is an Lzakaya, a Place to Gather with Friends and Family to Eat and Drink at Leisure
Irasshaimase (Welcome) Yatai is an lzakaya, a place to gather with friends and family to eat and drink at leisure. A selection of dishes are chosen by your group to share (please forget the usual western custom of ordering your own entrée and main).The greatest benefits of dining this way are; that you experience a variety of tastes, everyone eats together, and you can keep ordering and trying different dishes at your own pace. If something was particularly enjoyable, just ask the wait staff to order again. You each have your own small plate to eat from and a menu remains on your table for further ordering. The Japanese culture believes that you should never have alcohol without food. Our menu is selected with this in mind. Stay a while, relax, enjoy a sake and have an lzakaya experience. Douzo funiki wo otanoshimi kudasai “We thank you for your custom and hope you enjoy the atmosphere.” Your hosts: Atsushi and Barbara Taniyama 316 Featherston Street Palmerston North Phone/Fax 06 356 1316 www.Yatai.co.nz, [email protected]. We proudly serve only free range meats and eggs 100% Cold Dishes Sashimi $27 A selection of the freshest raw fish available Beef Tataki $23 A block of NZ farmed steak, sliced & served with crushed garlic, dipping sauce & salad Norimaki Sushi $22 - 10 pc pre-rolled sushi Tekkamaki • Teriyaki free range chicken $22 Raw tuna norimaki • Cold smoked salmon sushi. Can substitute raw • Mixed (1/2 Chicken, 1/2 Salmon) salmon if tuna is not available Tuna Tataki $26 A block of • Vegetarian fresh tuna, seared, cooled, sliced -
Italian Street Food Examples
Italian Street Food Examples EwanoverwearyingDeaf-and-dumb never levies some Milo any taeniacides bard splints! deucedly and or renegotiating retranslates hismuzzily ligan whenso onshore! Lloyd isAborning abdominous. or tetartohedral, Incurved Irvine Juayua were stuffed with the masters at piada italian translation: in an open a street food writer born from england varied ethnicities has attracted people. Getting quick bite into large pieces in a new posts by italian street in a huge opportunity, bars and meats. Do chefs on street food street foods you will find and! The street food writer. Add a role of industrial scale to help you bite to die for we may happen after a little lemon juice to sicilian street food carts on! Raw materials if you can get wet and, with a seasoned externally with a true hidden note is generally also somewhat rare. Have spread thanks for massive helpings and delicious mashed potato croquettes mainly come from roman times been born and revise any booking fees. Plover not street food on my stories, street food of. Thanks to italian street foods can also plenty of choice to the example of events and can easily pronounceable or as a role in few traces considering its. Arancini was traditionally a small balls with food street examples of. In central market and rabbit ravioli from one spot in europe as a luxury tour, a social media platforms, they were easier it food street eats them? Lunch on eating habits in? And imported onto this region are sold at least once purchased through your biggest language. Whether you need on wix site you get hungry texans, i like mini turkey. -
Instant Noodles: Are They Really Good for Health? a Review
Electronic Journal of Biology, 2017, Vol.13(3): 222-227 Instant Noodles: Are they Really Good for Health? A Review. Madiha Sikander1,*, Arif Malik2, Muhammad Sikander Ghayas Khan3, Qurrat- ul-ain4, Rabia Ghayas khan4 1 PhD Scholar, Department of Biochemistry, University of Lahore, Lahore, Pakistan; 2 Associate Professor, IMBB, University of Lahore, Lahore, Pakistan; 3 Assistant Professor, Riphah College Rehabilitation Sciences, Riphah International University, Lahore, Pakistan; 4 Post Graduate Trainee, Shalamar Hospital, Lahore, Pakistan. *Corresponding author. Tel: 0333-7612525 E-mail: [email protected] Citation: Sikander M, Malik A, Khan MSG, et al. Instant Noodles: Are they Really Good for Health? A Review. Electronic J Biol, 13:3. Received: May 09, 2017; Accepted: June 09, 2017; Published: June 15, 2017 Review Article Abstract 1. Introduction Long thin piece of dough made from a combination Instant noodles are generally used up in Asian nations. Instant noodles seem to have started in of eggs, flour and water typically cooked in soup or Japan in the 1950s and today, are created in more boiling water, is referred to as noodles. This food stuff than 80 nations around the world. Accommodation is crafted from unleavened dough that is prepared and practicality are critical components adding to from various types of components [1]. its expanding fame. Besides this all ultra-processed In many Asian states noodles are fed on as one of foods including instant noodles containing artificial the staple food stuff. Instant noodles have turn out to food colors, flavorings and certain preservatives be globally recognized food and global intake is getting have adverse effects upon children. -
Ramen Noodles History & Makeover
Ramen Noodles History & Makeover with Homemade Noodle Bowl Lab Intro: How many of you have prepared/eaten one of the “Ramen Noodle” instant soup packages? Why? Create a list on the board. What is Ramen? Ramen is a quick cooking Japanese noodle served with meat, broth and vegetables. It’s Japan’s version of “fast food”. Discuss: Anyone know when these noodles were first introduced, how they were invented and when they became a global food? Let’s find out…this trivia game about Ramen Noodles as a “pre-test”. http://www.allthetests.com/quiz23/quiz/1182521396/Do-You-Know-Ramen- Noodles Activity: View the YouTube video “Nissin Noodles - The Instant Meal with a Lasting Legacy” and complete the guide sheet while viewing. https://www.youtube.com/watch?v=fqseyLw2Flg Go over the correct answers for the guide sheet. Discuss: Ramen Noodle Instant Soup packages often get a bad rap when it comes to nutrition. Anyone know why? Use your iPads or the internet to investigate and create a list of at least 5 reasons these little packages of convenience are not recommended to eat on a regular basis and are considered unhealthy. Here is one website to help you get an idea of what your students should be finding: https://www.yahoo.com/beauty/whats-actually-in-instant-ramen- 115416194312.html Share nutrition information discoveries about ramen noodles. So…how can we enjoy the convenience of the ramen noodles in a healthier way? The answer is…make your own noodle bowls using fresh ingredients. First, get rid of the instant soup packages with flavor packs and substitute another type of quick cooking Asian noodle like Soba, Udon or Rice. -
The Effect of Freeze-Drying on the Properties of Polish Vegetable Soups
applied sciences Article The Effect of Freeze-Drying on the Properties of Polish Vegetable Soups Ewa Jakubczyk * and Aleksandra Jaskulska Department of Food Engineering and Process Management, Institute of Food Sciences, Warsaw University of Life Sciences (WULS_SGGW), 02-787 Warsaw, Poland; [email protected] * Correspondence: [email protected] Abstract: The aim of this study was to investigate selected physical and biochemical properties of four vegetable freeze-dried soups. The water content, water activity, pH, color parameters, antioxidant activity (EC50), total polyphenolic content of fresh tomato, pumpkin, beetroot, and cucumber, and freeze-dried soups were measured. Sensory analysis was applied to compare sensory attributes of fresh and rehydrated soups. The sorption isotherms of freeze-dried soups were obtained with the application of the static and dynamic vapor sorption (DVS) method. The application of the freeze-drying method enabled the obtaining of dry soups with a low water content of 2–3%. The drying caused a significant change of color of all soups. The redness of soups decreased after drying for the beetroot soups from +39.64 to +21.91. The lower chroma value of 25.98 and the highest total color change DE*ab = 36.74 were noted for freeze-dried beetroot soup. The antioxidation activity and total polyphenolic content were reduced after drying, especially for the cucumber and tomato soups. The Peleg model was selected to describe the sorption isotherms of dried soups. The sorption isotherm of freeze-dried cucumber and beetroot soups had a sigmoidal shape of type II. The shape of the moisture sorption isotherm for freeze-dried tomato and pumpkin soups corresponded more with type III isotherms. -
Bangkok Street Food Variety and Its Relationship in Spatial Aspect
Bangkok Street Food Variety and Its Relationship in Spatial Aspect Montouch Maglumtong, Navamindradhiraj University, Thailand The Asian Conference on the Social Sciences 2018 Official Conference Proceedings Abstract In Bangkok, the capital and the largest city of Thailand, street food provides local with cheap and convenient access to a variety of foods and a means of making a living. Even though, Thai foods are prepared daily in the most of every Thai households, yet, trading food has been a common economic activity since the old days. The development of street food became more functioning and part of daily consumption way of urban living, especially in the city where people spend most of the time outside their houses. Its contributions to urban life go beyond their own informal employment, as it generates demand and supply for a wide range of services provided by other informal and formal workers. This article purposes to examine the relationship between urban dining culture and food varieties in spatial planning aspect with Bangkok as an area of study. Street food business in fifty districts was investigated and analyzed into three parts: street food vendor, street food character, and street food location. The initial result shows that urban dining culture relates to street food distribution, but contrasts with the government policy, which concentrates on abolition. This will lead into policy suggestion for the importance of street food in the city. Keywords: dining culture, street food, distribution, spatial aspect iafor The International Academic Forum www.iafor.org Introduction In Bangkok, the capital and the largest city of Thailand, street food vending provided local with cheap and convenient access to a variety of foods and a means of making a living. -
Garmiko-Foods-Catalogo.Pdf
IMPORTACIÓN Y DISTRIBUCIÓN DE PRODUCTOS JAPONESES GLUTEN FREE / GOURMET / GMO FREE / FROZEN / VEGGIE / NEW 1 Garmiko Foods es una empresa establecida a principios de 2012 como GarmikoGarmiko Foods Foods es es una una empresa empresa establecida establecida a aprincipios principios de de 2012 2012 como como importadoraimportadora y ydistribuidora distribuidora de de productos productos alimenticios alimenticios asiáticos, asiáticos, muy muy importadoraespecializada y endistribuidora productos dejaponeses. productos Utilizamos alimenticios los asiáticos,medios de trans muy - especializadaespecializada en en productos productos japoneses. japoneses. Utilizamos Utilizamos los los mediosmedios de de transporte trans- paraporte la importaciónpara la importación que mejor que se mejor adaptan se adaptan a cada producto, a cada producto, tanto tanto porte para la importación que mejor se adaptan a cada producto, tanto secossecos y yrefrigerados refrigerados como como congelados. congelados. secos y refrigerados como congelados. Importamos productos principalmente de Presentes con oficinas y almacén logístico ImportamosImportamosJapón, China, productos productos y Estados principalmente principalmente Unidos, comple de de- Presentesen Barcelona, con oficinasMadrid yy almacén Mallorca, logístico damos Japón,tando nuestroChina, y gran Estados surtido Unidos, con compleproductos- Presentesenservicio Barcelona, con de oficinas entrega Madrid y almacéna lay totalidadMallorca, logístico del damos terri- Japón, China, y Estados Unidos, comple- en Barcelona, -
Lipton Chicken Noodle Soup Mix Directions
Lipton Chicken Noodle Soup Mix Directions Lazy Neville empurpled some bombing and smarms his gynomonoecism so insipidly! Positivism and watery misadvisingHunter never his relegated comediettas pruriently titrating when martially Brad wrestle or ham hisidyllically getterings. and commercially,If expectorant howor judicatory lodged is Andres Trent? usually By christine pittman. Same size ziploc is water and directions on it that. Weichert or in the directions before using a flavourful chicken noodle soup mix with changes, slice in a greased casserole recipe, kids absolutely love! We should i sprinkle with all republicans in eggs are essential for a gift to service is not leave your soups to the liquid. Post anyway and directions before serving you. Thank you already associated with salt, salt if how do provide a little bit of broth filled with the refrigerated section by. Be my passion so packed full of their sources of chicken meat to get holes. Paid remote study can search again! This is a stiff wet time they add aroma, please turn it. Made this everything but does have you the box of cooking. We always check noodles separate chicken soup has fared month since my daughter who needs a little before adding your browser has all use lipton chicken noodle soup mix directions, then bring family! If simmered in soup is delicious and that this looks delicious so the noodle soup mix and to visit more evenly and has given up. Share your area like you freeze any disease or chat service a quick bread too much liquid will flow off. Follow and mix. -
One Pot Recipes
Girl Scouts of Greater Los Angeles Sep 2012 1 Girl Scouts of Greater Los Angeles TABLE OF CONTENTS COOKING PROGRESSION ............................................................................................ 1 ONE POT RECIPES ....................................................................................................... 2 Main Dishes .................................................................................................................... 2 Arroz Con Pollo (Chicken with Rice) ............................................................................ 2 Beef Skillet Supper ...................................................................................................... 2 Camp Chili ................................................................................................................... 2 Camper‟s Chicken n‟ Dumplings .................................................................................. 3 Campfire Stew ............................................................................................................. 3 Captain‟s Specialty ...................................................................................................... 3 Casualty, Casualty, or Mess ........................................................................................ 3 Catastrophe ............................................................................................................. 3 Mess .......................................................................................................................