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Of Looking Forward WINTER 2010 RSMThe Alumni and Corporate Relations MagazineOutlook of Rotterdam School of Management, Erasmus University 40OF LOOKING YEARS FORWARD CELEBRATING FOUR DECADES OF RSM THE GREAT REUNION A SPECIAL HOMECOMING LEADERSHIP SUMMIT VIEWS FROM THE TOP HONOURING acHIEVEMENT OUTSTANDING ALUMNI AWARDED iwill.rsm.nl HOW WILL YOU MAKE A DIFFERENCE? OF MANAGEMENT L ROTTERDAM SCHOO I WILL inner front final.indd 1 12-Nov-10 10:53:06 AM OUTLOOK / WINTER 2010 Contents 24 20 30 MAIN FEATURE: 40 YEARS OF LOOKING FORWARD 20 | From humble origins 24 | Recognising excellence 30 | RSM Leadership Summit to global star Recognising that the greatest resource Senior executives from the highest As RSM celebrates its 40th anniversary, of RSM is its alumni, the Distinguished echelons of business gathered in what better time to reflect, not just Alumni Awards serve to publicly honour Rotterdam at the RSM Leadership Summit upon its humble origins, but also on the five outstanding and influential leaders to share rare and candid insights into how challenges the school will face in the who have made their mark on society successful organisations ride out the years ahead if it is to remain a first class and stand as inspirational role models waves of uncertainty created by these educator of leaders. for everyone. unsettled times. RSM OUTLOOK WINTER 2010 03 OUTLOOK / WINTER 2010 RSM OUTLOOK WINTER 2010 RSM OUTLOOK is published by 40 | Liquid assets Rotterdam School of Management, Erasmus University Learn why RSM has joined forces with leading DEAN industry bodies to become the first major business George Yip school to offer a Water Specialisation course as MARKETING DIRECTOR part of its Executive MBA Programme. Willem Koolhaas MANAGING EDITOR Russell Gilbert EDITORS Lesa Sawahata Justine Whittern 42 | Making sense of CEMS EDITORIAL BOARD Theo Backx For today’s globally minded students, the Princess Cox CEMS Master’s in International Management Josette de Goede Wilfred Mijnhardt programme is the springboard to fulfilling their Eva Rood career ambitions. Marianne Schouten Ale Smidts Connie Tai Eric Waarts DESIGNERS UNIT20. DISTRIBUTION Madelon Fontein CONTRIBUTORS Joe Figueiredo, Tim Skelton, Catherine Walker © 2010 Rotterdam School of Management, Erasmus University. All rights reserved. And more... 05 | Letter from the Dean 16 | Centres of Excellence 38 | Taking HR seriously A personal communication from Dean A new multi-disciplinary initiative seeks Human Resource challenges are clearly George Yip. to serve as the main knowledge partner of linked to overall business success, yet still the Port of Rotterdam. It’s ultimate goal? many organisations fail to grasp this. So 06 | News To make Rotterdam the best port in the says Philip Stiles, international HR expert The latest news and developments from world. and guest lecturer at RSM. the world of RSM. 18 | Climate Change 44 | The end of oil? 13 | In Memoriam Earlier this year, Prof. Gail Whiteman The Part Time Opleiding MScBA/drs. Prof. Jo van Nunen – greatly admired and participated in an important expedition Bedrijfskunde programme celebrates fondly remembered. to the Arctic ice floes of Canada and its 15th anniversary with a symposium experienced at first hand the dramatic exploring how the inevitable depletion 14 | Corporate Partnerships impact of climate change. of oil will impact the global economy. Dutch finance giant ING Group and RSM have long enjoyed a mutually beneficial, 34 | Talent Development 46 | Events but informal partnership. With the recent Jürgen Kluge, Chairman of the Managing Dates for your diary, events not to be formalising of this partnership, RSM Board of Haniel, explains how his missed, and a round up of those you just Outlook explores how this new footing company has tackled the issue of in-house might have done. will help both parties. leadership development in partnership with RSM. 04 RSM OUTLOOK WINTER 2010 LETTER / FROM THE DEAN LETTER FROM THE DEAN This autumn, the anniversary of RSM’s 40 years of This autumn EEOD launched the first course existence coincided with De Grote Bedrijfskunde in Europe designed for leaders of firms and Reunie/The Grand Lustrum Reunion, attended organisations engaged in knowledge-intensive by almost 600 RSM alumni, during which we services; accountants, lawyers, consultants celebrated the achievements of some of our most and engineers. The course, “Leadership and distinguished alumni. We profile the five winners Professional Services Firms” will run again in in this issue (see pgs 24-29). April 2011. It’s rewarding to celebrate RSM’s 40 years, but While our research into business ethics our focus must be on the future. RSM is committed continues to break new ground and our to ensuring that our key strengths: innovation in programmes are continually developed to reflect management; sustainability - in business and in the global business landscape, our international education in the form of lifelong learning, and character continues to impress. Once again, RSM critical thinking, feature in all our programmes. is in the top tier of the Financial Times Masters For example, RSM has become the first top- in Management ranking for its MSc programmes; level business school to offer higher management this year in a league table of 65 schools worldwide education to the global water industry on issues instead of 50. According to the 2010 evaluation, related to water quality, distribution and availability. RSM’s MScBA programme is amongst the global The newest of our MBA programmes, a Water top three for international course experience Specialisation in the Executive MBA programme, for faculty and student bodies, and excellent starts in January 2011. Here, we have joined forces employment prospects. with Wetsus, a centre of excellence for sustainable On a personal note, earlier this year I water technology. The programme emphasises announced I would step down from the position leadership development in an international of Dean at RSM at the end of June 2011. The environment, and includes technological and process of finding a new Dean has started and we managerial aspects of successful operations in will be able to tell you more in the New Year. I have the industry. been at RSM for almost four very enjoyable years; just a small slice of RSM’s history compared to a few members of staff who have been with the It’s rewarding to celebrate RSM’s school since its first days in 1970. 40 years, but our focus must be But be assured I will remain completely involved and dedicated to this great school for on the future. the remainder of my assignment. I hope you enjoy reading this winter issue of RSM Outlook I have used the phrase ‘Management 2.0’ magazine, which, whilst taking a fond look back to describe the less hierarchical structures of at the development of the school, also looks many businesses emerging from the financial optimistically towards the future. crisis. Within such structures, developing leaders that people will choose to follow is becoming increasingly important. With this is mind, our Executive Education and Organisational Development department (EEOD) continues to increase its portfolio and the quality of faculty George Yip bringing access to the latest academic thinking Dean directly to business through its open programmes Rotterdam School of Management and bespoke training. Erasmus University RSM OUTLOOK WINTER 2010 05 NEWS / IN BRIEF NEWS FROM RSM RSM ALUMNUS HONOURED BY UN Feike Sijbesma, CEO of Royal DSM N.V., the global life sciences and ma- terials sciences company headquar- tered in the Netherlands, has been awarded the prestigious 2010 Humanitarian of the Year Award from the United Nations Association in New York. GLOBAL ONEMBA GRADUATES URGED Sijbesma, Alumnus of RSM and a member of RSM’s Advisory Board, is TO BE VISIONARY honoured for his outstanding commit- After almost two years of intensive study honorary Degree of Master of Business ment to corporate social responsibil- in cooperation with five different universi- Administration With Distinction. Featuring ity, and in particular for DSM’s partner- ties around the world, RSM’s Global on the ‘Dean’s Honours List’ were Finnish ship with the United Nations World OneMBA 2010 cohort graduated this participant Tuula Nieminen and Teresa Food Programme (WFP). The award summer. Keynote speaker for the event Sousa da Silva-van Oerle from Portugal. was presented at a gala dinner at- was Sheila Struyck, Chief Marketing Graduate Tuula Nieminen said: ‘The tended by Mr Ban Ki-Moon, Secretary Officer and Senior Vice President at global residencies were amazing oppor- General of the United Nations. Philips Consumer Lifestyle, who urged tunities to learn about and experience RSM’s Dean George Yip also con- graduates to get a reputation for vision, what it means to do business in different gratulated Feike Sijbesma and DSM: not details, and reminded them of new parts of the world, get to understand ‘At RSM, we define leadership as the leadership styles: it is not about what you different cultures and their impact on ability to be a leader of people and do, but what is achieved; look for role doing global business. The OneMBA has ideas. Innovation, sustainability and models outside your company and don’t been an experience I would not give up critical thinking are leading topics in confuse strategy with authenticity. for any price!’ our entire programme portfolio - with The 2010 cohort of 43 participants After the official part of the ceremony, a long term focus on multiple stake- and 15 nationalities were also reminded alumnus Antonio Russu (MBA2007) holders and multiple perspectives. We of the number one objective of taking a welcomed the new graduates into the take pride in our alumnus receiving OneMBA: enhancing thoughtful leader- RSM Alumni Network. ‘As part of the this award. Feike is a shining example ship, by Dianne Bevelander, Associate globe-spanning RSM Alumni and the of someone really putting these ideas Dean of MBA programmes at RSM.
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