DOCSLIB.ORG

Welcome to the World of E – Commerce By: Dr

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Welcome to the World of E – Commerce By: Dr Welcome to The World of E – Commerce By: Dr. K. T. Subhas chandra., Govt. R. C. College of Commerce. Module 1 Introduction to e-commerce and e-business. Types of E-Commerce Modes E-commerce business models, B2B,B2C, C2C,C2B, B2G, G2G, G2E, G2C. E-Marketing, Techniques and Tools, E-Commerce Providers and Vendors Introduction Information Age/Era is knowledge – based Industrial Revolution. Information and Information Technology [IT] are new Drivers of this Era like other Drivers of the business viz., technology & Marketing, Research & Development, Entrepreneurship., etc., The changes in the Business – Environment is accelerated by IT and It‟s Change. The challenge into the next century is not only to survive competition, and use new technologies, but also to mange change in technology and in markets. The key business characteristics of industrial age and Information age business have been compared by Tjaden as follows Industrial Age Information Age 1. Mass Production Mass Communication 2. Labour serves tools Tools serve Labour 3. Labour performs repetitive tasks Labour applies Knowledge 4. Command & control structure Common control structure 5. Capital intensive Knowledge intensive 6. Capitalist own production means Labour owns production means 7. Capital is primary driver Knowledge is primary driver. What is Information technology? Information Technology (IT) in its narrow definition refers to the technological side of an information system. It includes Hardware, Software, Database, Networks and other devices. As such, it can be viewed as a sub-system of an information system. Some times, the term IT is also used interchangeably with information system or it may be used as a broader concept that describes a collection of several information systems, users, Internet, Intranet, Extranet and management of an entire organisation. The purpose of Information Technology • For determining the applications of IT that will help to identify applications that have an impact upon the individual, the functional unit, and the organization as a whole • the applications can be placed into three categories. Those designed to improve efficiency. Those designed to improve effectiveness; and Those designed to facilitate transformation. • Efficiency: efficiency refers to doing things right. For example: an efficient office worker can update hundreds of documents per hour. An efficient information system can update thousands of employee records per minute. Etc., • Effectiveness: It refers to doing the right things. This means doing the things that need to be done to achieve improvement in business result for example; A prospect database housed on a PC may enable a sales managers to identify sales prospects with high potential and direct his staff‟s attention to contacting those prospects. • Transformation: Using IT to change the way we do business. This means changing the nature of the product or services being delivered or entirely transforming the way the business is done in functional unit or the whole organization. The information Age is characterized by the extensive use of global communication networks viz., internet, intranet, and extranet etc., have multiplied and the technology and tools of internet commerce have begun to transform industries in many fundamental ways. New ways to sell on the Internet, managing costs, Purchasing, production planning, supply chain management and organising work processes are the order of the day. The organisation of the 21st century is expected to be a learning organisation, networked organisation with completely decentralised methods of working and empowered work force with totally new reengineered work processes. Change, cost, competition and customer are the drivers of this information age. Evolution of E – Commerce The explosive & unprecedented growth of the Internet during the late 1990s has created the vision of e – commerce. E – Commerce as a revolution started in the year 1997 and first used by Dell Computers and IBM in 1997. E – Commerce is derived from such terms as e–mail and e – business. Thus, e – business is a goose that lay golden eggs and it would be of benefit to allow the goose to reach the egg laying stage. E – Business is comprehensive in essence, with the entire business being run using the internet, it includes buying, manufacturing, selling and managing both internal and external information required to run particular (potential) business. E – Commerce is the sub-set of E – Business. Few Definitions of E - Business “E – Business is the practice of performing and coordinating critical business processes such as designing products, obtaining supplies, manufacturing, selling, fulfilling orders, and providing services through the extensive use of computer and communication technologies and computerized data.” – Steven Alter. “ Electronic Business …., includes everything having to do with the application of information and communication technologies [ICT] to the conduct of business between organisations or from company to consumer” – Michael Wade and others. “ E – Business includes e – commerce but also covers internal processes such as production, inventory management, product development, risk management, finance, knowledge management, and human resources” – Bartels Andrew. IBM defines e – business as “ a secure, flexible and integrated approach to delivering differentiated business value by combining the systems and processes that run core business operations with the simplicity and reach made possible by internet. “E – Business is about using internet technologies to transform the way business processes are performed. Its most visible form is online purchasing, both wholesale and retail.” – Shurety Samantha “In its simplest sense, e – business is the use of Internet technologies to improve and transform key business processes. Most companies understand this and have begun the evolution from traditional business practices to e – business.” – www-3.ibm.com/e-business. “ E – Business: any Internet initiative - tactical or strategic – that transforms business relationships, whether those relationships be business–to- consumer, business–to-business, intrabusiness, or even consumer-to-consumer…, E – Business is really a way to drive efficiencies, speed, innovation and new value creation in an organisation.” - Hartman, Amir, John Sifonis, & John Kador. E – BUSINESS & E - COMMERCE E – Business is comprehensive in essence, with the entire business being run using the Internet. It includes buying, manufacturing, selling and managing both internal and external information required to run a particular business. While e – commerce is only a subset and branch of e – business, it is only a form of trading using electronic means to connect buyers and sellers who give a boost to any business category. The Internet provides the connectivity required for e-commerce. E-commerce is a generic name for a range of technologies that allow the exchange of information related to business transactions electronically. Internet commerce is the new terrain of e-business. The Internet is a global business platform for companies all over the world. E-commerce has become more than a buzz word in the global economy it has become a lifestyle for most businesses and has created a global marketplace. Definitions of E-Commerce The World Trade Organisation (WTO) has Defined E-Commerce as “the production, distribution, marketing, sale or delivery of goods and services by electronic means” IBM has defined E-Commerce to be “ the transformation of key business processes through the use of Internet technologies.” E-Commerce has been defined by the Organisation for Economic Cooperation and Development (OECD) to be “commercial transations, involving both organisations and individuals, that are based upon the processing and transmission of digitized data, including text, sound and visual images and that are carried out over open networks (Internet) or closed networks that have a gateway onto an open network.” these include electronically marketed products from business-to-consumer [B2C], which are „intangibles‟ such as travel and ticketing services, software, entertainment, banking, insurance and brokerage services, information services, legal services, real estate services, and increasingly health care, education and government services.” Thus, E-commerce refers to using the Internet, intranet, & extranet to link-up with suppliers, dealers, vendors, banks, customers and even government bodies to do business. They exchange information, build up mutual confidence negotiate rates, exchange quotes/quotations, places orders, confirms deliveries, send bills and at the same time makes payment over telephone wire/cable plugged into a computer. It also includes buying and selling over the world- wide-web and the Internet, electronic funds transfer, smart cards, digital cash, Mobile phone sets, SMS-services and all other ways of doing business over digital networks. E-commerce is really much more than just purchasing products or services over the Internet. Therefore, e-commerce is – An enabling technology that allows businesses to increase the accuracy and efficiency of business transaction processing: & – A way for organisations to exchange information with customers and vendors for the benefit of everyone involved. Limitation of traditional / conventional Business a) Conventional Business is Paper-based system manually processed and transmitted b) There are many associated delays like processing delays, ordering delays
Load more

Recommended publications
  • Online Advertising
    Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.
    [Show full text]
  • Basics of E-Commerce
    E-commerce Note By DILLIP RANJAN NAYAK Basics of E-commerce: Business:-A business is an organization engaged in the trade of goods, services, or both to consumers. Commerce: - The buying and selling of products and services between firms, usually in different status or countries. E-commerce: - E-commerce means buying and selling of products or services over electronic systems such as the internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, Electronic Data Interchange (EDI), inventory management systems, and automated data collection systems. E-commerce businesses employ the following: Online shopping web sites for retail sales direct to consumers Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales Business-to-business buying and selling Gathering and using demographic data through web contacts and social media Business-to-Business (B2B) electronic data interchange Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) Online financial exchanges for currency exchanges or trading purposes Basic Elements of e-commerce: E-commerce framework Conceptual framework Here are seven important infrastructure decisions that E -commerce businesses face. 1. Marketing 2. Facilities 3. Customer Service 4. Information Technology 5. Fulfillment 6. Finance and Administration 7. Human Resource Difference between E-business and E-commerce:- In both the cases, E stands for “Electronic networks “ and describes the applications of Electronic network technology – including internet and electronic data interchange (EDI) – to improve and change business process . E-commerce covers outward - facing processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, purchasing of raw materials.
    [Show full text]
  • E-Procurement at Work: a Case Study*
    E-PROCUREMENT AT WORK: A CASE STUDY* EVGENIY A. AGESHIN Northeastern Illinois University, 5500 St. Louis Ave., Chicago, IL 60625 E-PROCUREMENT: CHILD OF THE INTERNET AGE e-procurement will grow 99% annually, meaning the volume of transactions will reach $1.3 trillion by 2003 What Is E-Procurement? and account for 9.4% of the U.S. B2B market [2]. Goldman Sachs, an investment bank, forecasts that The Internet has had revolutionary effects on cor- e-procurement transactions will reach $1.5 trillion porate purchasing practices. It recently became a ma- by 2004 [2]. The increasing number of B2B market- jor enabler of significant productivity improvements places will accompany the growth of e-procurement in various businesses. The companies offering so-called transactions volume. There are currently between e-procurement solutions are positioning themselves as 600 and 1,000 B2B marketplaces and, according to generators of considerable cost savings for those manu- some estimates, their number will increase to 10,000 facturers consuming the largest share of the economy’s by 2003 [2]. tangible inputs. The overall productivity of the manu- The predictions of astounding growth for B2B e- facturers often depends on their efficiency in purchas- commerce are not simple approximations based on ing those inputs. trends. They are backed by the strong attractiveness E-procurement sites, also known as business-to- of e-procurement to U.S. corporate buyers. A study business (B2B) marketplaces, electronic supply chains, of U.S. companies with revenues greater than $1 bil- trading hubs, or trading communities, are essentially lion undertaken by Deloitte Consulting in the fall of Web-based procurement networks in which one or 1999 [18] revealed the following: more companies try to source their suppliers at the • Of the firms that reported using e-procurement so- lowest costs possible [14].
    [Show full text]
  • Electronic Commerce and Security
    Web.book Page 760 Monday, November 8, 1999 4:12 PM 23 Electronic Commerce and Security Objectives • To review the history of electronic commerce. • To study popular e-business models, including those of Amazon, eBay, CyberCash and VeriSign. • To understand the issues of billing, credit and cash transfers on the Internet. • To understand Internet security technologies such as public-key/private-key cryptography, digital signatures and digital certificates. • To understand the core technologies that underlie Internet Commerce. O Gold! I still prefer thee unto paper, Which makes bank credit like a bark of vapour. Lord Byron It is an immutable law in business that words are words, explanations are explanations, promises are promises—but only performance is reality. Harold S. Green My name is Sherlock Holmes. It is my business to know what other people don't know. Sir Arthur Conan Doyle When you stop talking, you've lost your customer. Estée Lauder So long as you are secure you will count many friends. Ovid [Publius Ovidius Naso] Pre-publication page proofs. © 2000 Prentice Hall. All rights reserved. Unauthorized duplication is prohibited. Downloadable from http://www.prenhall.com/deitel Web.book Page 761 Monday, November 8, 1999 4:12 PM 761 Electronic Commerce and Security Chapter 23 Outline 23.1 Introduction 23.2 Shopping-Cart Technology 23.2.1 Case Study: Amazon 23.3 Online-Auction Case Study: eBay 23.4 Online Trading 23.4.1 Case Study: E*TRADE 23.5 Other E-Businesses 23.6 Security 23.6.1 Public-Key Cryptography 23.6.2 Secure Sockets Layer
    [Show full text]
  • Ebay Inc. (Exact Name of Registrant As Speciñed in Its Charter) Delaware 77-0430924 (State Or Other Jurisdiction of (I.R.S
    To Our Stockholders, Partners, Employees and the eBay Community: A Year of Accomplishments The year 2000 was a time of great accomplishments at eBay. In just 12 months, we dramatically expanded our marketplace in several important ways. For starters, we added thousands of new product categories as well as dozens of new services and site features. Our marketing and promotions eÅorts produced growing ubiquity for eBay, both on and oÅ the Internet, making more people in more places aware of eBay and bringing them to the site in greater numbers than ever before. We introduced Ñxed-price trading to our community, reaching a whole new type of user for the Ñrst time. And we continued to extend the eBay marketplace to the most productive e-commerce markets on the planet. Perhaps what makes our accomplishments in 2000 even more impressive is that they were achieved during a period of great turmoil in our industry and in a manner that signiÑcantly improved our already solid Ñnancial base. Come what may, eBay and its community prospered in 2000, and we are extremely pleased by the momentum we have going into 2001. A Thriving Marketplace At eBay we do one thing. We work every day to be the world's largest and most compelling Internet commerce platform. To further that goal in 2000, our seasoned management team stayed focused on attracting more customers, expanding the goods traded on the site, making the user experience easier, safer, more fun and exciting, and spreading the eBay marketplace to more places around the world. eBay ended the year with over 22 million registered users, representing 125 percent growth over the 10 million users we had at the end of 1999.
    [Show full text]
  • 48PWPT6LCEUFUWS1GE7I.Pdf
    Logistics and Fulfillment for e-Business i Table of Contents ACKNOWLEDGMENT PREFACE 1 INTRODUCTION 3 CHAPTER 1:SETTING THE STAGE 7 Defining E-business 15 E-business Fulfillment 17 You Built It, They Came — Now What? 18 An Unbeatable Partnership 19 B2B 22 E-Tail 23 For Some E-Tailers it was Easy 24 An In-House LFMS 25 Outsourcing LFM 27 Technology 29 Globalization 30 CHAPTER 2: MAKING THE MOVE: E-BUSINESS INFRASTRUCTURE 33 The Case for E-Business 39 The Other Side of the Coin 40 E-Business Strategy 41 The Logistics and Fulfillment Challenge 42 E-tail Model 44 B2B Model 44 Internal Operations 45 Technology Caveats 46 Adopting a Logistics and Fulfillment Model 46 Cardboard Boxes vs Pallets 48 The 3Rs and Then Some 49 The Time is Now 51 ii Logistics and Fulfillment for e-Business CHAPTER 3: ADOPTING A B2B MODEL 53 An Effective Strategy 55 Alternative Solutions 58 E-Marketplaces Might Be the Answer 60 The ASP Solution 66 The Full Monty (In-House Solution) 71 Why Go B2B? Revenue Growth 71 Manufacturing Challenges 73 Supply Management 74 Convincing the Value chain 76 Security 78 The Trickle-Down Effect 79 Return on Investment 81 The Advantages of Integration 81 The Right Choice 90 CHAPTER 4: THE E-TAILERS 93 Lessons Learned 94 Is the E-Tailer an Endangered Species? 97 Post-Transaction Anxiety Disorder 99 Educate The Customer — The Reality 100 Click-And-Mortars 102 Challenges 105 Fulfillment 106 Let the Customer Do the Walking 109 Customer Confidence 110 Four Little Steps 112 The E-Tailers That Don’t Get It 113 Lessons Learned 114 CHAPTER 5: THE PARTNERS: OUTSOURCING THE TECH 117 Tech Partnerships Are A Two-Way-Street 119 E-Business Start-Up Challenges 123 Specialization Vs.
    [Show full text]
  • Real-Time Processes Are the Foundation of Ebay's Business Plan
    Real-Time Economy Examples Real-Time Economy Examples .......................................................................................... 1 Advertising ...................................................................................................................... 3 DoubleClick ................................................................................................................ 3 Add Serving and Data Mining ................................................................................ 3 Yahoo .......................................................................................................................... 4 SmartAds................................................................................................................. 5 Logistics .......................................................................................................................... 6 Amazon.com ............................................................................................................... 6 Inventory Management ........................................................................................... 6 Real-time order fulfillment and tracking ................................................................ 7 Boeing ......................................................................................................................... 7 Production management / Logistics ........................................................................ 8 Dell .............................................................................................................................
    [Show full text]
  • Verticalnet, Inc. (NASDAQ: VERT) Update: New Management and Competition in the B2B Sector - BUY August 9, 2000
    INSTITUTIONAL RESEARCH 244 Fifth Ave., 2nd Fl., Ste. 2801 • New York, NY 10001 • Tel: (212) 726 1408 • Fax: (413) 215 0880 VerticalNet, Inc. (NASDAQ: VERT) Update: New management and competition in the B2B sector - BUY August 9, 2000 KEY CONSIDERATIONS Recent Price $44.13 52WK Low $13.75 • Hiring Joseph Galli as President and CEO reinforces VerticalNet’s 52WK High $148.38 operational and execution capacity. Mark Walsh, former CEO, P/E N/A P/Book 5.08 has been appointed Chairman. P/Sales 70.76 Market Capitalization $3.68 billion • Completed the acquisition of NECX.com and America IC Exchange Shares Outstanding 83.05 million to strengthen its online exchange in electronic components. Float 47.90 million Daily Volume 3.08 million • Announced VerticalNet’s eMarketplace Suite, which combines (3-month Average) Tradeum’s Xchange Suite with VerticalNet;s Isadra technologies EPS for cooperative commerce to build a digital marketplace. 1999A $(0.86) 2000E $(2.37) • Microsoft three-year alliance contributed more than $200 million 2001E $(2.49) in revenues for buying VerticalNet’s storefronts. Microsoft also Current Ratio 1.98 invested $100 million dollars as part of a marketing and Total Debt to Equity 0.22 distribution deal. LT Debt 0.15 Total Cash $120.4 million • Launched VerticalNet Europe, Japan, and UK; and agreed a strategic alliance with Metropolis in South Africa. ONE-YEAR PRICE AND VOLUME GRAPH COMPANY PROFILE VerticalNet, Inc., owns and operates 57 industry- specific Web sites designed as online business-to- business communities, known as vertical trade communities. These vertical trade communities provide users with sources of information, interaction and e-commerce.
    [Show full text]
  • E-Business, Is the Application of Information and Communication Technologies (ICT) in Support of All the Activities of Business
    UNIT 1: E-BUSINESS Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc. Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model – emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals, e-business revenue models. ------------------------------- Introduction of E-Commerce: E-business, is the application of Information and Communication Technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT(Information and Communication Technologies) to enable the external activities and relationships of the business with individuals, groups and other businesses or e business refers to business with help of internet (i.e.) doing business with the help of internet network. The term "E-Business" was coined by IBM's marketing and Internet teams in 1996. In 1997, IBM marketing, with its agency Ogilvy & Mather began to use its foundation in IT solutions and expertise to market itself as a leader of conducting business on the Internet through the term "e-business." Then CEO Louis V. Gerstner, Jr. was prepared to invest $1 billion to market this new brand. After conducting worldwide market research, in October 1997, IBM began with an eight-page piece in the Wall Street Journal that would introduce the concept of "e-business" and advertise IBM's expertise in this new field.
    [Show full text]
  • Fundamental of E- Commerce and E -Business Models Contents
    Fundamental of E- commerce and E -business Models contents What is E commerce? Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.” E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network. Though popular, this definition is not comprehensive enough to capture recent developments in this new and revolutionary business phenomenon. A more complete definition is: E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals. In 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e- retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Online shopping is one of the most popular online activities worldwide. Is e-commerce the same as e-business? While some use e-commerce and e-business interchangeably, they are distinct concepts. In e-commerce, information and communications technology (ICT) is used in inter-business or inter-organizational transactions (transactions between and among firms/organizations) and in business-to-consumer transactions (transactions between firms/organizations and individuals). In e-business, on the other hand, ICT is used to enhance one’s business. It includes any process that a business organization (either a for-profit, governmental or non-profit entity) conducts over a computer-mediated network.
    [Show full text]
  • 2010-10 the Evolution of an Electronic Trading Community: The
    2010-10 The Evolution of an Electronic Trading Community: The Case of the Electrical and Electronics Industry of Southeast Asia Tomoaki Shimada The Evolution of an Electronic Trading Community: The Case of the Electrical and Electronics Industry of Southeast Asia Tomoaki Shimada ABSTRACT We examine the evolution of an electronic trading community over the Internet on the basis of the case study of two B2B (business-to-business) exchange operators for direct materials in the electrical and electronics industry of Southeast Asia. We identify three distinguishable stages in the transformation of the third party electronic trading community. We also observe that there are two types of online trading community formation at different stages of the third party community evolution: Buyer-driven community formation and supplier-driven community formation. In the end, however, some buyers left the third party community to build their own private electronic trading communities by developing their own in-house systems. In this study, we explain the evolution of the third party community and propose a framework of buyers' community movement. The buyer's decision whether to move to the private community or to remain in the third party community should be made based on what the company expects from the B2B exchange system. Keywords: Electronic trading community, e-procurement system, B2B exchange operator, electrical and electronics industry, Southeast Asia Version: October 10, 2009 1 Introduction A large number of IS (information systems) researchers examined the IOS (inter- organizational system) adoption in the last two decades. Some of these studies are summarized in Table 2 in Appendix.
    [Show full text]
  • Marketing in the Internet Age
    POM4_C04.qxd 6/20/06 12:55 PM Page 125 Business is like riding a bicycle. Either you keep moving or you fall down. JAMES BEASLEY SIMPSON Marketing in the CHAPTERf our Internet age Chapter objectives After reading this chapter, you should be able to: n Identify the major forces shaping the new digital age. n Explain how businesses have responded to the Internet and other powerful new technologies with e-business strategies and how these strategies are beneficial to both buyers and sellers. n Describe the four major e-commerce domains. n Discuss how marketers conduct e-commerce in ways that profitably deliver value to customers. n Overview the promise and challenges that e-commerce presents for the future. Mini Contents List n Prelude case – Cool Diamonds: are they forever? n Introduction n Major forces shaping the Internet age n Marketing Insights 4.1 – The new dotcom landscape n Marketing strategy in the new digital age n E-commerce domains n Conducting e-commerce n Marketing Insights 4.2 – Viral boosters for Virgin n The promise and challenges of e-commerce n Summary n Concluding concept 4 – eBay: connecting in China s SOURCE: Advertising Archives. POM4_C04.qxd 6/20/06 12:55 PM Page 126 Prelude case Cool Diamonds: are they forever? The company of beautiful designer pieces at the click of a button – without the purchaser ever having set eyes on the jewel before it drops on Turning Cool Diamonds into the largest Internet-based jewellers to their doormat. However, it is also possible for the potential in Europe has been an incredible journey for the Einhorn family.
    [Show full text]