Proceedings of National Conference and Workshop on Strategies for Blood Donor Recruitment and Total Voluntary Blood
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National Conference And Workshop On Strategies For Blood Donor Recruitment And Total Voluntary Blood Programme Indumati Sabhagriha The National Council of Education Bengal Kolkata 700 032 January 23, 24 & 25, 2010 Organised by Association of Voluntary Blood Donors, West Bengal 20A Fordyce Lane, Kolkata 700 014, India Proceeding of National Workshop, 2010 ▌1 ©Association of Voluntary Blood Donors, West Bengal Published by Association of Voluntary Blood Donors, West Bengal 20A Fordyce Lane, Kolkata - 700 014, INDIA Phone: +(91) (33) 2227 1022, 2227 7882 (6 pm to 9 pm IST) Fax: +(91) (33) 2217 6677 E-mail: [email protected] Web: http://www.angelfire.com/sc/avbdwb/rakta.html Cover Design Shri Sudipta Dutta DTP Shri Amitava Dutta Photographs Dr. Subrata Ray Shri Subir Sen Shri Chandan Dutta Gupta Design by Salience 61/10 M B Sarani, Kolkata 700 040 Printed at Display Printers 16/3 Gariahat Road, Kolkata 700 019 2 ▌Association of Voluntary Blood Donors, West Bengal Messages Commending The Endeavour And Wishing The National Meet Every Success Sm Prativa Devi Singh Patil President, Republic of India Shri Gopal Krishna Gandhi Governor of West Bengal Shri Buddhadev Bhattacharya Chief Minister, Government of West Bengal Dr. Surja Kanta Mishra Minister-in-charge of Health & Family Welfare Government of West Bengal Mr. Hasim Abdul Halim Speaker, West Bengal Legislative Assembly Mr. Niels Mikkelsen President, International Federation of Blood Donor Organisations Dr. Erhard Seifried President, International Society of Blood Transfussion Mr. Peter Carolan International Federation of Red Cross & Red Crescent Societies, Geneva, Switzerland Dr. Paul Strangers Secretary General, International Society of Blood Transfusion, Amsterdam, The Netherlands Proceeding of National Workshop, 2010 ▌3 Support, Assistance And Sponsorship Received From State Blood Transfusion Council West Bengal West Bengal AIDS Prevention and Control Society Department of Science and Technology, Government of West Bengal National Council of Education, Bengal Gillenders & Arbuthnot & Co. Ltd. Jadavpur University Display Services Nightingale Diagnostic & Medicare Centre Pvt. Ltd. Socio-Economic Development Programme Punjab National Bank Bhoruka Charitable Trust SPL Infotech Terumo Penpol Centre for Development Communication, Jaipur UCO Bank Energy Consultant Pvt. Ltd, Bhopal Indian Overseas Bank Life Insurance Corporation, India DCPL Members, Friends and Associates 4 ▌Association of Voluntary Blood Donors, West Bengal Contents Foreword 7 About the Volume 8 Preamble 9 Programme 13 Chapter I Inaugural Session 17 Chapter II Overview of Scenario of Blood Donation 24 Chapter III The Science of Blood Through Philately 33 Chapter IV Motivation and Recruitment 36 Chapter V Motivation and Recruitment 42 Chapter VI Long Term Strategies 51 Chapter VII Blood Bank 71 Chapter VII Country Presentation 81 Chapter IX IFBDO 88 Chapter X Communication 91 Chapter XI Public Relations 98 Chapter XII IEC Materials 101 Chapter XIII Blood Science and Challenges in Recruitment 110 Chapter XIV Training of Motivators 120 Chapter XV Donor and Safety 129 Chapter XVI Donor Retention and Recognition 139 Chapter XVII Organisation 148 Chapter XVIII Modern Technology and Application 160 Chapter XIX Blood Donation 166 Chapter XX Valedictory Session 172 Annexure I Recommendations of the Workshop 176 Annexure II First Circular to Participants 178 Annexure III Exhibition 180 Annexure IV Materials Given to the Participants 181 Annexure V Feedback Form 182 Annexure VI Feedback 183 Annexure VII Organisation 184 Annexure VIII Bio-data of Participants 188 Proceeding of National Workshop, 2010 ▌5 Whatever we do, or Whatever we plan We can’t stand alone, Even the best of us ; But must share our gifts With other fellow men - for We’re only a part of The rest of us. Many bells ringing together Make a joyous sound Many heart pulsating together Make a just society. 6 ▌Association of Voluntary Blood Donors, West Bengal Foreword First blood bank of India was established in Calcutta on March 6,1942 to meet the war need. During the war, blood was collected from voluntary blood donors. But after the war, blood banks came up in the country in all the states depending on paid commercial blood sellers. Sporadic voluntary blood donation movement was launched by well meaning individuals, in some states in pockets. In 1980, first organised effort to address the unsafe shortage of blood was initiated in West Bengal with the formation of Association of Voluntary Blood Donors, West Bengal, virtually a civil society to work from outside the blood banks as a separate entity. The Association developed this vital area of blood banking as an art based on science. Many ideas for motivating and recruiting donors were introduced. The strategies for donor recruitment were based on Education, Motivation, Donation and Recognition on Individual approach, Group approach and Mass approach with short term and long term techniques. Oral communication backed by various IEC materials were used as tools and implements. According to land and people different programmes were launched to convert blood donation as a people's movement. After working in the state for 5-years, the need of knowing what is happening elsewhere in the country was felt. Motivation, recruitment and retention of blood donors are the basis of any blood banking service. It is a neglected subject among the professionals including blood bankers. The Association thought of an exclusive 3-day National Conference on January 23, 24 and 25, 1985 at Kolkata which brought all the people of the country working in the field together to know each other, learn and share. Since then such National and International meets are being organised once in 5 year. From each meet, handbooks guidebooks by way of proceedings and other books like National Guidebooks are being produced that serve as the guide for the motivators of the country. For the sixth time in succession, the meet was organised on the same date i.e. January 23, 24 and 25. Workshop materials were made available to all the participants from home and abroad. This proceedings is meant for mainly those who could not attend the workshop as well as for the participants. January 23, 2011 Ashok Mukherjee Secretary Proceeding of National Workshop, 2010 ▌7 About The Volume The volume purports to be the proceedings of the National Conference and Workshop on Strategies for Blood Donor Recruitment And Total Voluntary Blood Programme. It is intended not only as an account of deliberations made in the workshop by the participants but also to serve as a Handbook with newer recruitment techniques for the blood donor motivators of the country. Verbal text of the presentations could not be reproduced in full due to reasons of space constraints but as far as possible no relevant point has been excluded in abridged version. In the proceedings two tone may be observed. One Powerpoint presentation and the other total reading out of the paper. The text of the presentations submitted by the speakers were reproduced with minor editing. The editorial board prepared the summary of all oral presentations from audio and video tapes and also from notes, wherever, in spite of several requests the speakers could not send the written text of their presentation. Chapters have been arranged session wise. Annexures contain list of participants with their feedbacks, report of exhibition. We would however offer our regrets in advance to those who may take umbrage at not being quoted and or being reported only in part, in spite of our best efforts to present a correct document based on tapes, long hand notes and presented text of papers made available to us by the participants. Since the Conference was exclusively on Blood Donor Recruitment, care was taken to exclude presentations not germane to the subject matter of the sessions. Conference Secretariat 8 ▌Association of Voluntary Blood Donors, West Bengal Preamble Blood transfusion is an indispensable component of requirement for transfusion arising from severe life- health care. It contributes to saving millions of lives threatening anaemia resulting from malaria, often each year in both routine and emergency situations, exacerbated by malnutrition. In 2009, 109 countries permits increasingly complex medical and surgical were endemic for malaria, 45 within the WHO African interventions and dramatically improves the life region. In 2008, there were an estimated 247 million expectancy and quality of life of patients with a variety malaria cases among 3.3 billion people at risk, causing of acute and chronic conditions. nearly a million deaths; 91% of malaria deaths were in Africa and 85% were of children under five years Many medical advances that have improved the of age. treatment of serious illness and injuries have increased the need for blood transfusion for patients’ survival, Road traffic accidents kill 1.2 million people and injure to support them through recovery or to maintain or disable between 20 million and 50 million more a their health. Surgery, trauma and cancers, for all year, a large proportion of whom require transfusion of which there is a high probability of the need for during the first 24 hours of treatment; 90% of deaths blood transfusion, are replacing communicable occur in developing and transitional countries. Road diseases as leading causes of death. About 234 million traffic injuries are predicted to become the third largest major operations are performed worldwide every contributor to the global burden