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For More Information: Sara Leuchter Wilkins Vice President of Investor Relations & Corporate Communications 414-224-2633 Swilkins@Journalcommunications.Com For more information: Sara Leuchter Wilkins Vice President of Investor Relations & Corporate Communications 414-224-2633 [email protected] Journal Sentinel Inc. Joins Yahoo! Newspaper Consortium MILWAUKEE, WI – March 17, 2008 – Journal Sentinel Inc. said today that it had joined the consortium among Yahoo! and a group of leading U.S. newspaper companies to combine the newspapers’ unmatched local news and advertising reach with the leading technologies and audience of Yahoo!, the leading global Internet brand and one of the most trafficked Internet destinations worldwide. Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel and through its Journal Interactive Division, produces the newspaper’s companion website, JSOnline.com, as well as JobNoggin.com and PackerInsider.com. Journal Sentinel Inc. is a Journal Communications’ (NYSE:JRN) company. With the addition of Journal Sentinel Inc, the newspaper consortium now stands at 27 newspaper publishing companies and represents a critical mass of more than 635 newspapers across 43 of the top 50 DMA’s in the country, along with multiple distribution channels that will benefit advertisers, readers and the participating companies. The strategic partnership revolves around four key opportunities: * Enhancing JSOnline.com’s online advertising revenue using Yahoo!’s graphical advertising technology. * Leveraging Journal Interactive’s leading local online sales force to create an all-in-one buying opportunity for local Milwaukee-area advertisers, allowing Journal’s online and print sales representatives to offer the combined aggregated reach of both JSOnline.com’s and Yahoo!’s online audiences. * Integrating Yahoo!’s paid search technology across all newspaper consortium websites, including JSOnline.com. Yahoo!’s search functionality will be deployed across hundreds of newspaper Web sites and exposed to more than 50 million users on a monthly basis. * Distributing the Milwaukee Journal Sentinel’s and JSOnline.com’s high-quality news content broadly across the Yahoo! Network. JSOnline.com’s content will be fully integrated within Yahoo!’s local news modules and delivered to Yahoo! users interested in Milwaukee-area news, sports, finance and other content in Yahoo! vertical areas. “We are pleased to join this innovative partnership, which has built the newspaper industry's first fully developed integrated online advertising network,” said Elizabeth (Betsy) Brenner, president of Journal Sentinel Inc. and chief operating officer of Journal Communications’ publishing group. “The consortium significantly expands its members’ Internet presence and is playing a critical role in the burgeoning media landscape. It also represents real advantages for our advertisers and readers.” “This consortium is the definitive partnership between strong local newspapers such as the Milwaukee Journal Sentinel and Yahoo!, the top provider of high-utility content and information online,” said Sharon Prill, senior vice president and general manager of Journal Interactive. “We are proud to add our solid online advertising and unsurpassed coverage of Wisconsin to the Yahoo! network.” The number of members working with Yahoo! in the group has nearly doubled since its formation in November 2006 when it announced an agreement to enable the newspapers to post their jobs on Yahoo! HotJobs. The consortium members’ newspapers have a combined Sunday circulation of 19 million, and their websites attract a combined total of more than 50 million monthly unique visitors. Journal Sentinel Inc. is among the latest newspaper groups to join the consortium. Consortium members currently include: Buffalo News; Belo Corp.; Calkins Media, Inc.; The Columbian Publishing Company (Vancouver, WA); The Columbus Dispatch; Cox Newspapers; The Day Publishing Company; The E.W. Scripps Company; GateHouse Media, Inc.; Hearst Newspapers; Herald Media, Inc.; Journal Register Company; Lee Enterprises; McClatchy Company; Media General, Inc.; MediaNews Group, Inc.; Morris Communications Company, LLC; New York Daily News; New York Times Regional Group; Paddock Publications, Inc.; Paxton Media Group; Philadelphia Media Holdings, LLC; Shaw Newspapers; The Times Publishing Company (Erie, PA); Times-Shamrock Communications; and The Tribune Review Publishing Company. Major market dailies include: The Atlanta Journal-Constitution, The Boston Herald, The Commercial Appeal (Memphis), The Dallas Morning News, The Denver Post, The Florida Times- Union, Houston Chronicle, The Miami Herald, Milwaukee Journal Sentinel, New Haven Register, New York Daily News, Philadelphia Inquirer, Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury-News and The Tampa Tribune. Forward-looking Statements This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K as filed with the Securities and Exchange Commission. 2 About Yahoo! Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California. Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. About Journal Sentinel Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing. About Journal Communications Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 49 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and 11 television stations in 12 states and operate an additional television station under a local marketing agreement. Our interactive media assets include 121 online enterprises that are associated with our daily and community newspapers and television and radio stations. We also provide a wide range of commercial printing services – including printing of publications, professional journals and documentation material – and operate a direct marketing services business. 3.
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