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This week's spotlight is on Press And Journal's PSU Guide For the past seven years, the Pr ess And Jour nal (Middletown) has been producing its PSU Guide as a way to introduce Penn State University students, as well as faculty and staff, to businesses in the greater Middletown and Central Pennsylvania areas. The publication allows area advertisers the opportunity to reach a demographic to which they may not normally connect. Copies of the publication are distributed to incoming freshman students during orientation, and are also placed in every apartment on campus, as well as in all off- campus housing. Several hundred copies of the Guide are also handed out during an annual community event held the first week of classes. The Guide's content is generated by Press And Journal staff and features local information of all kinds - recreation, shopping, entertainment and services. The goal is to provide new and returning students with a valuable resource guide that covers everything from health information and car repair/servicing, to the best walking and hiking trails in Central PA, that they can use throughout the year. For more information, contact Julianna Sukle. This week's spotlight is on Made in Somerset County e-store Originally conceived more than 10 years ago to be an actual retail location within the publication's office, www.madeinsomersetcounty.com is an e-commerce store that sells items made in Somerset County, along with the Daily American's (Somerset) branded items, including their published books. The store is something unique and exciting that the publication manages locally. The Daily American stocks the items, handles all transactions and ships the orders. There are also display cases in the paper's lobby, and walk-in customers are welcome. This is a non-traditional revenue stream, and a way to promote the media company and market area. Items sold on the site range from clothing and jewelry, to homemade candy, gourmet food and arts and crafts. Daily American Advertising Director, Tom Koppenhofer says of the store, "We have a great team behind Made in Somerset County and we are always adding vendors and items for sale to keep our inventory fresh and appealing." For more information, contact Tom Koppenhofer. This week's spotlight is on The Times' Home and Garden Show The Beaver County Times is hosting its largest and most popular event of the year - The Times' Home and Garden Show, on Saturday, March 24. Community members have the opportunity to visit with 60 exhibitors, watch interesting demonstrations from local home and garden experts - including Penn State Master Gardeners, engage with local animal handlers, meet a well-known disc jockey - Jim Krenn, make a children's craft, and perhaps most popular of all, win the chance to spend one minute in the exciting "money machine." The Easter Bunny will also make a special appearance at the event. To give back to the community, the Times invites the local Humane Society to staff the concession stand with all profits going back to the organization. In addition, representatives from the Humane Society will bring rescue dogs to the event in hopes of helping them get adopted. Affordably priced tickets for the event are sold at the Times' building, as well as at key sponsor locations including West-Aircomm and Home Depot and online. In past years, more than 1,200 people have attended the show. The Home Show is promoted on the Times' website, through a special section on the Sunday before the event, as well as through a fly sheet single-page insert in the newspaper on the Thursday before the show. Revenue for the event is generated through exhibitor booths, sponsorships, ticket sales and advertising. For more information, contact Amy Miller. This week's spotlight is on Caregiver Central PA Guide Caring for an aging friend or relative has many rewards, as well as many challenges. Having been down this path themselves, the owners of the Press And Journal (Middletown) wanted to create a guide that would be a useful tool for caregivers. As a result, the Caregiver Central PA Guide was created. The publication includes a local resource directory for services such as cleaning, medical devices and legal issues, a list of help lines, a summary of national support services, plus some interesting senior-related articles. The annual directory is inserted into the Press And Journal's sister publication, Woman, because of the demographic audience it reaches. Research indicates that the typical caregiver is an employed woman, age 49, who is caring for her 69-year old mother - a perfect match for Woman's readership. For more information, contact Louise Sukle. This week's spotlight is on In response to the recent changes on Facebook, the Pennsylvania NewsMedia Association has developed a marketing campaign reinforcing that news media organizations in Pennsylvania always report honest and credible news from dedicated journalists. It is the bedrock of what we stand for today, and will stand for always. We will never compromise on our core principles given to us via the First Amendment. Help us remind readers that newspapers across the Commonwealth are the place to find facts and real news by running the editorial written by PNA President Mark Cohen, along with the corresponding ads. The editorial includes references to some award-winning stories, but if you would prefer, feel free to replace these examples with some from your own publication. The ad campaign materials include two series of three customizable print and digital ads. An overview of the campaign package can be viewed here. Thank you for supporting this important initiative. Download the available ads. This week's spotlight is on The Philadelphia Inquirer's Eagles Celebration For fear of jinxing the Eagles' chance at a Super Bowl victory by planning too m uch too soon, the staff of The Philadelphia Inquirer lim ited their conversations to "what if" scenarios. On Sunday afternoon, m em bers of the production staff gathered at their printing facility to watch the big gam e with fingers crossed, preparing the press to quickly share the news of the best possible outcom e. Watch the video. Shortly after m idnight, the front page of Monday's Inquirer special "keepsake edition" rolled off the press reading, "At Last!". A half-m illion extra copies targeting single-copy sales were produced to m eet the anticipated dem and. In addition to the regular distribution sites, 14 pop- up locations were added throughout the city. Traffic to the Philly.com web and m obile sites was up over 200% on Monday, as opposed to an ordinary Monday, and five tim es the typical num ber of digital subscribers signed up. On Thursday, Philly.com will publish an interactive look at the entire Eagles season, from week one to Super Bowl Sunday, com plete with player profiles, hundreds of gam e photos and perspective from our team of Eagles beat writers and colum nists. On Friday, the day after the Eagles Super Bowl parade, The Inquirer will release their "com m em orative section." In addition, a 160-page hardback book com m em orating the Eagles' season, currently available through presale, will ship in m id-March. For m ore inform ation, contact Amy Buckman. This week's spotlight is on LancasterOnline's Pete Eats Lancaster Developed as a community engagement project, 'Pete Eats Lancaster' is a video series by LancasterOnline that allows readers to nominate their favorite restaurants and dishes by category in Lancaster County. The votes are tallied and the top four restaurants are then visited by LNP's video production team and Lancaster Barnstormers pitcher, Pete Andrelczyk. Andrelczyk was a natural fit for the series as he loves to eat and is well- known in the community. The series has grown since its early 2017 inception and now has a loyal fan base. The topics covered so far include pizza, burgers, barbecue, cheese steaks, doughnuts and wings. The series, sponsored by a local appliance store, includes an eight-week promotional package. Pete Eats Lancaster lends its success to giving readers ownership and a return on their votes with videos that are both informative and entertaining. Keeping the videos short has also been a key to the series' success; the videos get more than 20,000 views when posted on the LNP + Lancaster Online Facebook page. To learn more, contact Claudia Esbenshade. Fly Eagles Fly! Champions bring out the creative in all of us. This is our time, PA, to not only rally around the Philadelphia Eagles, but to also grab new revenue streams. Don't forget to offer these must-have rev generators to your advertisers and readers! Commemorative front pages Power Pages - full-page commemorative images Shirts printed with commemorative images Wall plaques Daily player posters Trivia games with sponsors Ticket giveaways Discount on the color green (for advertisers) Cheer cards Coffee table Championship Book Reader story submissions and fun videos Championship/Super Bowl coverage widget on home page - stats, player profiles, archived content, countdown clock Playing cards with player profiles Super Bowl Box Pool What is your news media organization doing to prepare for the big game? Please email your Super Bowl-related initiatives to Jane Hungarter. This week's spotlight is on Lawyers Among Us - Advocates. Champions. Neighbors. In partnership with the Bucks County Bar Association, the Bucks County Herald (Lahaska) developed a publication titled 'Lawyers Among Us - Advocates. Champions. Neighbors.' that promotes the many good works, projects and programs offered by the Association and its members. Readers of the Herald were asked to nominate outstanding lawyers who give back to the community for 12 category awards.
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