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Summer 2011 Prof. Ben Hermalin Weighs in on Network Neutrality

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+1.510.642.9167 • executive.berkeley.edu • [email protected] The Magazine of Summer 2011 CalBusiness the Haas School of Business at the University of California, Berkeley

Senior Editor Features Richard Kurovsky Contents Editor On the Cover: Ute S. Frey

Outside the Classroom Managing Editor 8 Haas expands experiential learning to build Ronna Kelly, BS 92 innovative leaders. We highlight three classes. Staff Writers Valerie Gilbert Sustainability Partners Pamela Tom Dow helps students and faculty see 4 the fruits of their labors. Contributing Writers Laurie Burkitt, Laura Counts, The 10-Year Plan Mike Elkin, Jeanne Howard, David McKay Wilson, Lyssa Rome 5 Graduating seniors share their future dreams and goals. Design Cuttriss & Hambleton, Berkeley Your Haas Network Profiles of Three Haas School Alumni Printer 14 Creel Printing Hoby Darling, BCEMBA 08, Volcom Raudline Etienne, MBA 94, Photography New York Retirement Fund Jim Block, Bruce Cook, Doug Wiele, BS 76, Foothill Partners Sanjit Das, Toni Gauthier, Billy Hustace, Joe Larese, Your Haas Network in Peter Lemieux, David Schmitz 16 Profiles of Three Haas CalBusiness is published by School Alumni in Asia the Haas School of Business, Rafael Gil-Tienda, MBA 77, University of California, Marsh & McLennan Berkeley. For further information, contact: Hind Chemsi, Zeynep Rong Lu, MBA 93, Bank of China CalBusiness Editor Boga, and Andrea Egan Lau, BS 97, MBA 04, Tencent Leewong, all MBA 12, Technology Haas School of Business in Saudi Arabia. University of California 8 Berkeley, CA 94720-1900 510-643-0259 [email protected] Departments CalBusiness Summer 2011, Number 77 2 In Brief 20 Haas Worldwide Events For change of address, email Thought Leaders Water Thinking [email protected]. Share Innovation By Rajesh Shah, MBA 97 Insights in Shanghai Global Social Venture 22 Alumni Notes Competition Breaks Records 24 Alumni Accolades Printed on FSC-certified recycled paper using soy-based inks. 6 Power of Ideas 26 Alumni Bookshelf Network Neutrality Workplace Revenge 32 Personal View Housing Market Predictions The Whistleblower’s Dilemma By Gordon Massie, MBA 77 18 The Campaign for Haas Q&A with Dato’ Sri Dr. Tahir, Mayapada Group New Williamson Chair and PhD Fellowship Created 6 ON THE COVER: Network Neutrality Brandon Yahn, MBA 12, at a shrimp farm in Cambodia. and Life in the Fast Lane PHOTO BY PETER LEMIEUX, MBA 01 Teams Excel in Real Estate, Health Care MBA students ended the spring semester on a high note, besting other top business schools in health care and real estate competitions. A team of Haas students in the joint business-public health degree News from the Haas School program won the inaugural Health Services Case Competition at InBrief Kellogg April 30 after standing out for considering client culture. Haas Thought Leaders Share Students were charged with Innovation Insights in Shanghai creating a growth strategy for DaVita Rx, a full-service pharmacy Shanghai, the most populous treatable or preventable Meanwhile, Dean Lyons cited for kidney patients. city in China, provided a vibrant diseases. He talked about how growing health care costs as Tapping the Haas network, the backdrop as some of the Haas reducing these deaths requires one of many “unsustainabilities” team learned about DaVita culture Schools top thinkers from North Novartis to innovate in ways that require the skills of a new from a student who worked for America, Europe, and Asia that go beyond developing type of leader. Lyons said the firm to determine which shared insights about innovation pharmaceuticals. schools and organizations need strategies would work best for March 22 at the Berkeley Asia In remote places like rural to develop leaders who can the company. Business Conference. Africa, Novartis taps widely bend the unsustainable paths In real estate, another Haas Organized by Haas Professor used cellphone technology facing our and our children’s team buried Stanford in the Teck Ho, the conference featured to ensure patients can get generations in areas such as annual NAIOP Real Estate keynote speeches from the medicine when they journey health care, education, energy, Challenge May 4, taking both first Haas School’s Nobel Laureate to the clinic. Using SMS and clean water. place and the audience-choice Oliver Williamson; alumnus technology, Novartis was able Lyons pointed to culture as key award. It was the fourth victory Joe Jimenez, MBA 84, CEO of to reduce out-of-stock incidents to developing path-bending in a row for Berkeley-Haas. The Novartis; Professor Michael Katz; from 25 percent to 1 percent leaders. He closed the conference challenge: Present a multi-use and Dean Rich Lyons. in a few months. Novartis also with a question for the 300 alumni development plan for three sites Jimenez set the stage for distributes anti-malaria drugs and friends in the audience: in Livermore, Calif. The Haas his talk with a video about for free in Africa–one example “What culture would you create team talked with more than 100 deaths from diarrhea, obesity, of the company’s social if you wanted to produce path- experts, from the city’s mayor to malaria, and other easily responsibility effort. bending leaders?” CB hoteliers to attorneys, to develop its 200+ page proposal. CB

Prof. John Morgan: From Research Chops To Photo Opps In June, Prof. John Morgan and alumnus Richard Wang, PhD 10, won the Accenture Award from the Haas School’s journal, California Management Review, for their article “Tournaments for Ideas.” The article showed firms how to organize tournaments to generate innovative ideas. Outside of Haas, Morgan nurtures his own creativity through photography. Morgan captured this vortex heading into Sedona in Arizona. View other Morgan photos at flickr.com/aidanmorgan. Read Morgan and Wang’s article at cmr.berkeley.edu/accenture_ award.html.

2 CalBusiness Summer 2011 Seinfeld Meets Undergrads Spread Supply Chain A Little Sunshine Associate Professor Terry Undergraduates put democracy Taylor has a secret weapon in into action this spring when they his quest to interest students in gave local nonprofits $12,000 supply chain management: Jerry as part of their Strategic Seinfeld. Philanthropy course. Taylor, who teaches Operations For the second year, students and studies supply chain manage- in the course were charged with ment, was recently named among selecting a local nonprofit to the world’s 40 best business receive a $10,000 donation from school professors under 40 by Doris Buffett, Berkshire Hathaway the MBA website Poets & Quants. CEO Warren Buffett’s sister and Before he came to Haas in 2007, founder of The Sunshine Lady MBA students called Operations Foundation, which invests in pro- their least relevant course. With grams that help the working poor Taylor, it shot up to most relevant. and families in crisis. “Professor Taylor doesn’t just Dividing into teams, students teach Operational Leadership, he identified and evaluated six personifies it,” Bernie Murphy, nonprofits that they thought MBA 11, told Poets & Quants. would be most deserving of the The Social (Entrepreneur) Network Taylor gives students countless $10,000. The teams then gave The 12th annual Global Social Venture Competition, examples of what he means by presentations on each nonprofit founded by Berkeley MBA students, expanded again this mitigating the “pain of variability,” to their classmates—and Buffett year to draw a record number of teams. Here’s a look at via videoconference—before the vast network of socially minded entrepreneurs that the class chose a winner. the student-run competition has helped foster. This year, though, all six nonprofits were winners, thanks in part to alumnus 845 entrants 377 mentors 388 Semifinal Ted Kuh, BS 82. After from 296 worldwide and final judges sitting in on a class, Kuh universities in was so impressed with the 31 countries students and the course 3,000+ teams 1 Winner: that he donated an addi- participating since NextDrop, a tional $2,000. That extra 463 entrants inception mobile platform gift prompted the students to help residents Terry Taylor was named among the from China world’s 40 best business professors to give all six nonprofits a in India avoid under 40 by website Poets & Quants. piece of the pie. The two favorites $500,000+ wasting hours split $10,000: First Graduate, 21 Berkeley MBA in prize money waiting for water from color-coded handouts to pre- which supports students who awarded since to arrive by truck will be their family’s first college student organizers designed white-board diagrams. inception or communal tap. He has a fun side, too, using a mix graduates, and Operation Access, The team includes of teaching techniques, including which provides free surgery to case discussions, in-class simula- low-income people. And the stu- 112 student UC Berkeley tions, and yes, a few Seinfeld clips. dents split Kuh’s $2,000 among organizers at 10 15 finalists graduate students Take Seinfeld’s “Soup Nazi” epi- the four other finalists. university partners competed for and a Stanford sode. It’s an extreme example of a Nora Silver, director of worldwide $45,000 in prize MBA student. service organization (a soup-stand the Center for Nonprofit and money vendor) addressing variability by Public Leadership, taught the forcing customers to act a certain course, which was designed way, Taylor says. He teaches stu- by students in 2009 and won a dents a more moderate approach: UC Berkeley award for curric- Visit gsvc.org to learn more. Identify the sources of variability ulum innovation. you face; eliminate the variability To contribute to the class, you can; and find intelligent ways contact Silver or Kuh at to accommodate the rest. CB [email protected]. CB sake tasting, and silent auction Students Raise with the University Village Japan Funds for Japan Club, altogether raising more About one week before their than $4,000 for the Japanese Haas in the Blogosphere spring break trek to Japan, Red Cross Society. Meanwhile, Berkeley MBA students canceled after sending an email to alumni Haas in the World How Haas is leading their trip and sprang into action in Japan, Dean Rich Lyons through innovation around the world. to begin fundraising for the received notes detailing some haasintheworld.blogspot.com earthquake- and tsunami-ravaged harrowing experiences but no Haas Achieves A chronicle of country. First, students created a reports of casualties in the Haas Berkeley MBA achievements. Web portal to facilitate donations community. Fortunately, the haasachieves.blogspot.com to aid groups. Then they helped Haas students from Japan also organize several fundraising reported their family members Check out all of the Haas School’s blogs at events, including a bake sale, overseas were safe. CB haas.berkeley.edu/news/blogs.html.

Summer 2011 CalBusiness 3 Sustainability Partners Dow Helps Students, Faculty See Fruits of Their Labors

Jamie Kong, Galina Vlaeva, Genevieve Wang, and Sarah Friedman, all MBA 12, won a $10,000 Dow grant to develop a mobile application to promote sustainable, healthy habits, including a nourishing diet. Their venture is among more than 40 student and faculty projects to benefit from UC Berkeley’s partnership with the Dow Chemical Co. Foundation.

in Dow’s sustainability strategy by taking jobs with the company, a large global supplier of products for almost all business segments, from solar power to water purification to electronics. Kimberly Petska, MBA 11, landed a position at Dow as a global strategic business manager, working with a direct report in China and a team in Brazil. Her job will involve finding and providing technology solutions for large electronics and consumer companies. “It’s an exciting time because Dow is at an inflection point,” says Petska, sug- gesting that Dow has transitioned from a commodities company to a firm known for developing technology solutions. Tony Kingsbury is the face of Dow at Berkeley-Haas. Kingsbury, the Dow or Genevieve Wang, MBA 12, a the foundation. In 2010, Kimberly-Clark executive-in-residence in Haas’ Center for job as a Jamba Juice marketing and Waste Management Inc. extended Responsible Business, teaches courses on manager before business school, the program. sustainability metrics while administering the social gaming craze, and Dow The draw for Dow was Berkeley’s the Sustainable Products and Solutions Chemical Co. have blended together into top business and chemistry schools and Program. This spring, Sara Beckman, aF powerful recipe for social entrepre- multidisciplinary approach to education, co-chair of the Haas School’s Fisher neurship. says Dave Kepler, chief Center for Management & Wang and MBA 2012 classmates sustainability officer at Technology, and Visiting Sarah Friedman, Jamie Kong, and Galina Dow and a Cal alum. Scholar Omar Romero- Vlaeva won a $10,000 sustainability grant Since earning his Hernandez were on teams from the Dow Chemical Co. Foundation chemical engineering that won SPS grants for in April. This summer, Wang, Friedman, degree in 1975, Kepler supply chain research. and Kong will develop a website and has worked his way Meanwhile, the mobile application, called BetterUp, for up at Dow into his BetterUp team won users to challenge friends and colleagues current role, which the Dow Challenge at to engage in healthy behavior and earn also includes chief sus- Berkeley, one of seven rewards. tainability officer and universities worldwide to “We are going to get that really executive vice presi- host a Dow competition. exciting experience of starting a com- dent, business services. In October, Berkeley will pany, where we’re assigning roles and “Dow is committed host an event for the seven responsibilities, creating an operating to developing our Dow Executive-in-Residence Tony Kingsbury and Kimberly Petska, MBA 11, schools’ winning teams. plan, establishing goals, and managing products with a focus met Dow Chief Sustainability Officer And how exactly our budget,” says Wang, who pitched the beyond just perfor- Dave Kepler, BS 75 (Chem.), during his visit to campus. Petska will begin does BetterUp relate to idea in her Entrepreneurship class. mance or profit—to working for Dow Aug. 1. sustainability? BetterUp is the latest of more than also create a positive “At the core, it’s not 40 student and faculty projects to benefit outcome for society sustainable for people to from UC Berkeley’s partnership with and the environment,” says Kepler. be consuming so much. It is contributing the Dow Chemical Co. Foundation. In “We feel investment in curriculum and to high cholesterol and high blood pres- 2007, Haas and the College of Chemistry research that address product capabili- sure, which leads to more heart attacks,” developed the Sustainable Products and ties and societal impacts at the same time explains Wang. “These unsustainable Solutions (SPS) Program with a five-year, can make a difference in how our world health habits are leading to serious health multimillion-dollar commitment from will prosper in the future.” issues. We’re helping people build long- Haas graduates also are playing a role term, sustainable, healthy habits.” CB

4 CalBusiness Summer 2011 We asked Haas graduating seniors to share their dreams and goals. Read their answers below or listen to them at haas.berkeley.edu/seniors2011. (Their immediate job plans the 10-year plan follow their names.) Photos by Toni Gauthier/Interviews by Lyssa Rome

Tiffany Barillas, Goldman Sachs, NY Christopher Hammond, Berkeley Yuliya Sas, PricewaterhouseCoopers, Where I see myself ten years from now is done Law School I’ve always wanted to run San Francisco I really wanted to try myself with my graduate degree, putting together for office, so the combination of law and in the financial services industry in the U.S. programs that would bring musical resources business made a lot of sense. One of the Being from Belarus, I don’t take a lot of to low-income neighborhoods. Growing up I reasons that I’ve always wanted to go into things for granted. You go home and see the always wanted to play an instrument but my politics is that I think it’s where you can opportunities people have and compare it to parents couldn’t afford to pay for lessons. impact people’s lives. yourself and you feel like it’s a dream.

Trey Williamson, Video Game Michelle Kim, Deloitte, San Francisco Dave Morton, Men’s Domestic Industry, Berkeley Over the summer I’m I wanted to get into the nonprofit sector, but I Violence Nonprofit, Placer County going to begin my own video game studio. I wanted to establish my financial independence My plans for after graduation are to expand know that as long as I’m doing what I love first. Consulting attracted me because of the my 501(c)(3). I enrolled in Cal in 1972. I to do, whether my financial situation is good diverse exposure I could get. Working with left with three classes to go. Coming back and or bad, I’m pretty sure I’ll be happy with it LGBT youth would be something I would seeing the spirit of these young folks renewed no matter what. really love to do in the future. my energy. I’m hopeful again.

Summer 2011 CalBusiness 5 Power of Ideas By Pamela Tom

their networks to reach consumers. Life in the Fast Lane Additionally, ISPs propose charging Weighing in on network neutrality, third parties for “speed of access” to Prof. Hermalin finds charging for deliver their content. Parties unwilling fast content slows it down. to pay for fast delivery would have their Are you willing content delivered to consumers more to pay extra to slowly. ISPs continue to challenge the receive specific Federal Communications Commission’s website content proposed rules to preserve a level more quickly? playing field. As the “Most economists would have a “network natural inclination to support more neutrality” flexibility but our model shows battle continues otherwise,” says Hermalin. “If I make between access to Netflix faster, people are going supporters and to use Netflix more, which will increase Internet service congestion on the fast lane. Eventually providers (ISPs), a new study reveals the gains you think you achieve by compelling reasons to preserve a free putting Netflix on the fast lane are and open World Wide Web. Professor smaller than you think.” Benjamin Hermalin found Hermalin and Economides’ model that the purported benefits assumes the existence of online of tiered Internet service congestion, that ISPs are not producing don’t materialize because their own content and applications, over time, a tiered system slows down and that the content purchased by each overall delivery speed. household from any given application Hermalin’s working paper, “The provider varies. Economics of Network Neutrality,” The model revealed the speed co-authored by Nicholas Economides benefits of bandwidth expansion are of New York University’s Stern School less than they might at first seem of Business, analyzes the private and because larger bandwidth attracts more social benefits of allowing ISPs, such as traffic. Attempts to speed delivery of the telephone or cable companies, to select content to paying customers charge third parties—for example, only leads to additional congestion. content and application providers Consequently, if ISPs try to speed such as Google or Netflix—for time-sensitive content to consumers, the access to the ISPs’ residential research shows consumers will purchase customers. more of the quick-delivery content, and Network neutrality as a result, re-congest the information refers to an open, neutral superhighway’s lanes. system free of fees to Hermalin and Economides conclude parties who provide the best solution is to maintain a fairly content or applications on stringent form of network neutrality the Internet. ISPs want with all content offered at the same to start charging these speed without fees. Hermalin says, “The third parties for using current policy of network neutrality is probably the best for the economy.”

6 CalBusiness Summer 2011 The

Workplace Revenge marketing plan. The boss is unaware that one plan will make another division look BIG Prof. Levine explores when it’s good while the second plan will make OK to get back at the boss. him, the boss, look good. The question: What lies Have you ever Recommend plan number one or two? ahead for the been upset with Workers were asked to rate retaliation housing market? your boss? Would on a seven-point scale, from completely you hide a file to acceptable to completely unacceptable. As part of this new feature in CalBusiness, In the first scenario, hiding the file we asked Haas real estate expert get back at him Ken Rosen the question above. or her? Or maybe from the manager who sexually harassed ROSEN: House prices have started going just not tell him the worker’s friend was rated about one up—0.2 percent last year, according to the or her where it point less acceptable than not telling the National Association of Realtors. Unless is? According to manager the file’s location. we go into another recession or all the a study by Prof. In the second scenario involving a marketing plan, respondents who were foreclosures hit the market at once, I think David Levine, we’ve bottomed out and prices will rise 2.6 employees given an active choice were virtually split down the middle, with 51 percent saying percent this year. Affordability is the best in believe retaliation against a supervisor 50 years, thanks to low interest rates and is more acceptable if it is an act of they would recommend the plan to help their manager and 49 percent saying price declines. omission or inaction, rather than an But the U.S. housing market will have a active effort to harm an unfair boss. they would recommend the alternate plan to make another manager and/or very slow recovery. There is a big inventory For his study “When is Employee of unsold homes. People haven’t realized Retaliation Acceptable at Work? department look good. However, when respondents were they need to lower their prices more. There Evidence from Quasi-Experiments” are still lots of foreclosures. And 40 percent given the choice to punish (Industrial Relations, of people trying to buy a home are getting the offending manager by October 2010), rejected for a loan. merely ignoring his or her Levine and co-author Another risk is artificially low mortgage “Managers face request, 25 percent took Gary Charness rates. If I’m right about the 10-year Treasury high risks of both that choice and the total of UC Santa moving from 3.3 percent to 5.5 percent by active retaliation and share with either active Barbara presented the end of 2012, mortgage rates will reach hypothetical passive withdrawal or passive punishment at least 6.7 percent. That is a real concern scenarios and asked of effort if employees rises from 49 percent to and could stall the recovery. study participants to are harmed by 59 percent. The increase in retaliation due to the judge how acceptable what they view Watch Ken Rosen give his real estate out- they find an option to not tell (passive look at insights.haasalumni.org/rosen/. as a conscious retaliation) was entirely employee’s response. To submit a Big Question to CalBusiness, “Intuition says that management choice.” among women. email [email protected]. doing something is Levine says the study more of a serious act holds valuable lessons for than letting it happen managers. “Don’t surprise and not stopping it,” says Levine. people,” says Levine. Researchers surveyed workers riding “When something is about to go wrong or goes wrong, tell your employees why. Bay Area Rapid Transit between San Lessons from Francisco and the East Bay. The survey Managers face high risks of both active presented two scenarios: 1) a manager retaliation and passive withdrawal of the Meltdown who has sexually harassed the worker’s effort if employees are harmed by what Watch Prof. Jo-Ellen friend and needs help in finding a they view as a conscious management Pozner discuss how missing file, and 2) a manager who has choice. To the extent that employees what’s good for one unfairly passed over the employee for are harmed, managers should be sure firm can topple an promotion and then asks the employee employees see them sharing the pain, industry. for help in choosing an effective not profiting from employees’ losses.”

insights.haasalumni.org

Summer 2011 CalBusiness 7 OUTSIDE THE CLASSROOM

Experiential Learning Enables Students to Learn Lessons of Innovative Leadership

ne of the best ways to learn is by Consequently, Berkeley-Haas has integrated experiential doing. That’s why experiential learning learning into the new Berkeley Innovative Leadership has long been a popular, integral part Development (BILD) curriculum, launched this year to better ofO the Berkeley-Haas curriculum. This year, deliver on the school’s mission. Now, in all experiential learning Haas overhauled experiential learning to better courses, students must apply skills and capabilities developed in align with the school’s focus on developing other BILD classes. The capabilities, identified by Haas as crucial innovative leaders. to innovative leadership, range from opportunity recognition to Haas is now requiring all MBA students to take an fostering team creativity. experiential learning course, starting with the full-time class Haas also added a new team performance module to its of 2012 and evening and weekend class of 2013. Haas also experiential learning courses to teach students how to become is adding new hands-on workshops for undergraduates. The strong leaders and strong team members. Student teams work reason behind the changes: To give students the opportunity closely with professional coaches on everything from giving to test out the capabilities of the innovative leader, such as the performance feedback to resolving conflict. ability to effectively find and frame problems.

8 CalBusiness Summer 2011 Once in a OUTSIDE THE Lifetime: Students Apply Business Skills to CLASSROOM Overseas Consulting

In 15 short weeks, Berkeley MBA students Robbie Bhathal, Juan Sanchez Morales, Brandon Yahn, and Vince Yang, all MBA 12, were charged with researching three industries—rubber, rice, and shrimp—for a new venture in a region that none of them had ever visited. Then, when they arrived International in that region—southern Cambodia— Business their real adventures began. Development Before leaving, the students homed in on shrimp farming as the most lucrative business and believed their client, the D.K. Kim Foundation, should acquire or partner with an existing farm. However, when they arrived “in country,” the students were surprised to find only small, rudimentary farms in muddy marshlands. The shrimp farms they had learned about on the Internet had failed. “That threw a wrench in our initial plans,” says Yahn. “We had assumed there was already some intensive farming with pond systems like in Thailand and Vietnam.” So the team shifted gears and took a more entrepreneurial approach. After investigating past failures, the students advised their client to develop a new, more technologically advanced shrimp farm with the help of outside experts. “You have to be sure to create partners on both sides of the supply chain and look outside the country at experts who have done this to see if you can bring in their expertise,” explains Yahn. The Cambodia team was just one of 26 groups in the Haas School’s revamped International Business Development (IBD) class this year to realize firsthand the importance of “in country” research for international consulting: There are just some things you can only learn on the ground. Lily Chou and Sameera Chilakapati, both MBA 12, talk with villagers in rural India for their International Business Development project. It’s a lesson that IBD has been teaching Haas students for more than 20 years. Since its launch as one of the few international consulting programs at a top business school, IBD has dispatched more than 1,000 MBA students to more Full-time MBA students now can choose from than 70 countries. 10 experiential learning courses. Here we highlight This year, however, IBD was completely retooled to satisfy the three offered this spring: International Business school’s new experiential learning requirement and better Development (IBD) and Haas@Work, both of which develop students into leaders who can drive path-bending change. “In the past, students met with mentors and in groups for changed significantly this year, and Real Estate Investment very focused project preparation,” explains Adjunct Professor Analysis, a new offering. Kristi Raube, IBD’s new director. “Now we are bringing more In IBD, students traveled to 21 countries to work as academic content into the course.” international consultants. In Haas@Work, they developed new For instance, Haas partnered with Deloitte to create sessions on project scoping, hypothesis-based consulting, and story- business strategies for enterprises in technology, financial telling. Several speakers from inside and outside Berkeley-Haas services, and retail. And in the real estate course, students also helped better prepare students for their projects, leading learned firsthand how to navigate development challenges classes on everything from writing business plans to conducting in Berkeley’s Telegraph Avenue Corridor. Read on to learn interviews to travel safety. about students’ unforgettable experiences.

Summer 2011 CalBusiness 9 Saab, who is originally from Lebanon and had never visited New Zealand before his IBD trip there for client Biocode. “I wanted to see what it’s like to work in a country other than the States.” Biocode, which makes software for biology researchers, asked IBD for recommendations on new product development. Abou Saab brought computer engineering experience to the challenge, but the project opened a new world to him as his team investigated markets such as academia and museums. Similarly, Lily Chou, MBA 12, had never worked internationally—or traveled to India—before she interviewed villagers and health care providers in rural areas there for IBD. World Health Partners, a nonprofit that creates health service networks in India, asked Chou and her team to develop financial sustainability metrics and new ideas for revenue generation. “This was my first time in the field actually interviewing,” says Chou, who has previously worked on quantitative market research in emerging markets. “I realized how challenging it was, trying to gather accurate information, working through translators, and dealing with a different culture.” Repeat Clients IBD clients have been just as satisfied as IBD students. After hiring an IBD team in 2007, the D.K. Kim Foundation Eve Alexander, MBA 12, helped develop a plan for a employed two IBD teams this year to work in Cambodia: one to women’s center at Dar Al-Hekma College in Saudi Arabia. create a plan for a vocational school and the other to develop a plan for a business to fund the school (the shrimp farming Like all of the school’s experiential learning courses, IBD project). Dong Koo Kim, who created the foundation to was integrated into the new innovative leader curriculum. It support international students at U.S. schools (including Haas), closely built on the skills and knowledge that students gained in has been very pleased with the students’ work. core courses such as Finance and Strategy as well as the school’s “They investigate very deeply,” says Kim, a longtime Haas new Problem Finding, Problem Solving (PFPS) course. donor. In Cambodia, “it’s very difficult to go and get the information … because the information is not organized.” Problem Solving in Saudi Arabia Kim says he also believes students are more willing to take “We had a week where we were doing Problem Finding, a broader look at issues and change a project’s scope than Problem Solving nonstop,” says Eve Alexander, MBA 12, one local consultants. of four female students who donned black abayas (cloaks) and hijabs (head scarves) in Saudi Arabia as they developed a plan for Haas Highlight a Women’s Center of Excellence at Dar Al-Hekma College. IBD alumni, meanwhile, repeat the same refrain, calling the The students drew on Haas coursework to organize a course a defining experience that they will never forget. four-day business skills workshop for local women. After “That was definitely a highlight of my time at Haas,” says interviewing nearly two dozen women, the team used brain- Peter Lemieux, MBA 01, a documentary photographer, who storming techniques, dot-voting, and two-by-two matrices from took the Cambodia photos in CalBusiness. While at Haas, PFPS to condense their findings and identify four needs in the Lemieux traveled to Mexico to advise an orphanage that community that a center could address. produces goat milk, cheese, and soaps on expansion plans. “Problem Finding, Problem Solving was hugely helpful. I’m “We basically landed and dug right into it. That’s what was not sure how we would have tackled that project otherwise,” so much fun,” says Lemieux. “It wasn’t about teamwork in Alexander says. “We probably would have had a few unproduc- a classroom that was contrived. There was really something tive arguments.” material at stake.” —Ronna Kelly Like many IBD students, Alexander also talks enthusi- astically about how IBD gave her a unique view of another Brandon Yahn, MBA 12, learns about shrimp farming in Cambodia. culture. “Having hosts and a project really enabled our team to get a feel for a culture that we never could have gotten otherwise,” says Alexander, noting Saudi Arabia does not grant individual tourist visas. During the IBD trip, a Saudi woman was arrested for driving a car. Yet, what surprised Alexander most about the culture was the women’s optimism, despite such restrictions. “I perhaps unfairly expected these women to be pessimistic and aware that things weren’t as good as they could be and accepting of that,” she says. “That wasn’t the case at all. They are so optimistic about the future. The school had a palpable energy. It was an exciting place to be, and it was really clear these women are motivated and making things happen.” Raising Their International IQ Students typically enroll in IBD to expand their consulting or international experience—or both. “I wanted to get international exposure,” says Sami Abou

10 CalBusiness Summer 2011 Chelsey Tanaka and Shishir Agrawal, both MBA 12, talk at Hewlett-Packard after giving Haas@Work presentations The Outsiders: that were highly praised by HP execs. Student Insights Fuel Corporate Innovation

In a Hewlett-Packard conference newly expanded Haas@Work class. Previously a five-week room in Cupertino, a team of extracurricular program, Haas@Work has been transformed students stands ready with spread- this year into a 15-week course, one of 10 fulfilling the new sheets, financial models, and ... experiential learning requirement that is part of the new cartoons. Berkeley Innovative Leader Development Curriculum. Challenged by the tech giant Tools for Rapid Innovation to develop ideas for enhancing cloud computing services, these “At its core Haas@Work is about rapid innovation,” says full-time and evening-and-weekend Dave Rochlin, BS 85, executive director of Haas@Work, who Berkeley MBA students use simple teaches the course with Lecturer Pierre Lowe, an innovation Haas@Work black-and-white cartoons to iden- and strategy consultant. tify HP customer archetypes in Haas@Work concentrates on innovation within large their strategy proposal: Right-on companies because that’s where many students will Rob, who self-sufficiently keeps his infrastructure humming; ultimately work, Rochlin says. “Haas@Work prepares Behind-the-Times Ben, who is slow to update hardware and students to be more effective in that setting, giving them requires a good deal of HP support; and Nervous Nellie, the skills to gain support for an idea and move it toward who desires constant systems monitoring and double-checks market,” he explains. everything. For clients, the aim is to provide a vibrant pipeline The cartoons lighten the mood and elicit laughs but also of ideas for development. “We feed into the need every address HP’s customer mix in a way that hits the mark. Sue company has for a flow of ideas moving toward market at all Barsamian, senior vice president and general manager of times,” Rochlin says. HP’s Technology Services Support, likes the student ideas so This spring, the inaugural Haas@Work class enrolled much that she asks if HP can skip a proposed testing process 60 students, who focused on expanding pipelines in cloud and go right into pilot. computing for HP; identifying new customer segments “We’ve already begun to incorporate some of your for Charles Schwab; and evaluating geographic markets thinking into our plans,” Barsamian tells the four student beyond China for sports brand Li Ning, Haas@Work’s first teams making presentations that day. “Several of your ideas international client. represent new and different approaches; we are likely to To deliver to their clients, students drew upon skills devel- proceed into a pilot as the fastest route to validation.” oped in core MBA coursework. This included ideation tools HP is one of three large corporate clients in the school’s from the new Problem Finding, Problem Solving course,

Summer 2011 CalBusiness 11 taught by design thinking experts and Haas Lecturers Sara Beckman and Clark Kellogg, and newly honed persuasion skills, culled from the course on leadership Transforming communication taught by Lecturer Cort Worthington. “Producing innovation is remarkably difficult and Telegraph: risky. It’s also quite intimidating,” says Rehan Tahir, MBA 12, an evening and weekend student on the Blood, Sweat, and Prayers Charles Schwab team. “I learned that the solution to intimidation is ideation. I don’t think I ever gave brainstorming the credit it was due—who would have A developer who pays more thought that we would begin to solve problems with attention to the numbers than Post-it notes and Sharpies? It’s genius, and done right, the neighborhood won’t get very it yields significant results.” far—especially around Berkeley’s Insights, Ideation, Experimentation Telegraph Avenue, which may But Haas@Work is about more than brainstorming. have a history of questioning the Students apply their Problem Finding, Problem Solving status quo but can be equally skills to generate new insights about their clients and suspicious of change. the competitive landscapes (such as identifying arche- Real Estate MBA students in the Haas typal customers of HP cloud computing services). Investment School’s new Real Estate From there, they develop a portfolio of game-changing Analysis Investment Analysis class got into ideas and a business model (in HP’s case, built around the nitty-gritty of the neighbor- the opportunities converting customers into Right-on hood thanks to a new town-and- Robs). Then students minimize implementation risk gown partnership between the city of Berkeley and professors for the client by creating experiments to test assump- Robert Helsley and Nancy Wallace, co-chairs of the school’s tions (in one case, deemed unnecessary by HP). Fisher Center for Real Estate and Urban Economics. Increased Southside was the laboratory in the new experiential attention to insight learning course, in which students partnered with the devel- “The students’ generation and opers of four complex properties to build the best plans to perspectives really experimentation is revitalize them. Along the way, they learned from city and critical to the Haas@ university planners, elected officials, financiers, and other opened up my mind, stakeholders just how many pieces must fit together to bring sparking new ideas Work experience, says Rochlin. “The rapid a project to fruition. for how I approach innovation process of “You can build Excel models and your numbers have my own work.” Haas@Work certainly to work, but if people don’t like what you are doing and —Julie Cabrales, HP Global involves being creative don’t understand it, your project will go nowhere,” says Josh Service Pricing Manager and generating a Mogabgab, MBA 12. “I was really surprised by how uncertain large stream of ideas,” and risky the process is, and how much it’s about building he says, “but our clients are most able to use these relationships. If you can get something built here it says a lot ideas when we develop them with a reading of what about you as a developer.” they are good at and can feasibly execute.” Telegraph Troubles Students examine client challenges from a variety In many ways, Telegraph Avenue feels trapped in time—or of angles, including ethnographic exploration, rather, a long slow decline, as its retail base of book and such as observing how a customer uses a product, record stores has eroded. Crime and safety are longstanding and questioning widely held industry beliefs or concerns. Historic preservation issues, vocal community assumptions about customer behavior and channels. groups—including People’s Park advocates—and a tangle of Rochlin says this exploration yields “white space” city rules like quotas on certain types of businesses have made opportunities in areas that the client hasn’t it a challenging place for business owners and builders. considered or believes it isn’t equipped to succeed in. Mogabgab and his team worked on the type of project “The students generated a lot of ideas, but were that makes developers shiver: the Blood House at 2526 then able to boil them down to the best few—and Durant Ave., a half block above Telegraph. The owner’s get tighter with every iteration,” says Julie Cabrales, proposal to replace it with 45 units of student housing had HP’s global service pricing manager. “This particular already been in the works for 11 years. Not that you can topic [cloud computing] is very dynamic in the tell that from the street: The faded Queen Anne Victorian market right now, so the students were constantly remains mostly unchanged since Ellen Blood commissioned incorporating things they were learning and reading, the home in 1891, but now seems an anachronism in the as well as adjusting to our feedback—all in real time.” busy, high-density neighborhood. Not only did the students deliver strong solutions Owner Rue-Ell Enterprises was accused of that the HP executives were excited to implement, but “Manhattanization” when it proposed the five-story project they also influenced how the executives think about with ground floor retail space, and historic preservationists the innovation process, Cabrales adds. “The students’ blocked plans for demolition. But the owner pressed for- perspectives really opened up my mind, sparking new ward and secured full entitlements—contingent on a com- ideas for how I approach my own work.” —Valerie Gilbert plex three-way deal to relocate the structure and another landmarked house to a third lot.

12 CalBusiness Summer 2011 Mapping Berkeley’s Future Students in the new Real Estate Investment Analysis class developed these proposals for Bancroft Center, properties near Telegraph Avenue. 2580 Bancroft: Preserve Julia Morgan retail building and build St. Mark’s new six-story mixed- Episcopal Church, use development. Hearst

2300 Bancroft @ RSF Spieker Gym Ellsworth Pool Eshleman “Lion’s Hall” student Hall Telegraph dorm-style building on Avenue garage site, already approved by city.

Top Dog Trinity United Methodist Church, 2362 Bancroft @ Dana “Trinity Village” Blood House, 2526 Durant mixed-use project with student apartments Relocate “structure of merit” built on parking lot, ground-floor retail, plus and build five stories of student space for Berkeley Free Clinic, child-care apartments, ground-floor retail. center, and church.

“I’ve seen many projects get built, but nothing quite capitalize on the resources of the university, and develop an like the hurdles we’ve been through with this,” says Dana ongoing collaboration,” says Capitelli, who has been active Ellsworth, vice president of Rue-Ell, which was started by two in creating a more business-friendly environment in the city. Cal grads and owns the adjacent Blue Sky Hotel and Top “We hope to continue this next year, and expand it to other Dog buildings, along with many other Southside properties. neighborhoods.” “We don’t like to even call it the Blood House because we Helsley and Wallace wanted the class to go beyond the tra- don’t think it’s worth saving. The whole thing is like some- ditional study of finance, urban economics, and land markets. thing from a horror movie.” They brought in speakers from several city departments, as Ellsworth was interested in the students’ analysis of well as business leaders, architects, and infill developers, who whether the project is still financially viable after so many gave students a sense of the stakeholders involved. changes in the housing market. After looking at five options, “The city has been fantastic in working with us, and I think students concluded that since the project had already been it’s been an interesting opportunity for everyone involved,” through the long approval and permitting process, it would Helsley says. “It’s important for the students to learn how to be better to go forward than start from scratch. Internal navigate the process, and for the developers to get ideas from changes to the building layout to maximize space and better the students.” match the current market would only require minor permit- It Takes a Village ting and make it more profitable. “They could still try to go for the demolition by filing for In addition to the Blood House, students worked on a mixed- overriding economic circumstances, but that would ruffle a use project next door to Urban Outfitters on Bancroft above lot of feathers, which may not be worth it for an owner who Telegraph and two church-owned properties farther down is committed to the community,” Mogabgab says. Bancroft. For one of those projects, students proposed “Trinity Southside Progress Village” on property owned by Trinity United Methodist The city is keenly aware of the development challenges Church across from the Recreational Sports Facility. The mix around Telegraph. In fact, it has been hammering out a of market-rate student apartments and retail, plus space for new Southside Plan for 13 years. The plan, which the City the existing Berkeley Free Clinic and new church facilities, Council will be reviewing this summer, eases up parking was exactly what the church had in mind, says Bill Blessing, rules and height restrictions and includes policies on land an architect and Trinity member who serves on its building use, housing, traffic, economic development, public safety, committee. urban design, and historic preservation. “As students, they have a non-biased standpoint and a It was City Councilmember Laurie Capitelli who pro- special knowledge about what students want,” Blessing said. posed the Haas-city partnership to Helsley and Wallace, as a “They put together a good mix, with an angle—they helped way to harness student energy and ideas for change, as well us define our niche.” —Laura Counts as bridge the town-gown rift. “The opportunity for us is to

Summer 2011 CalBusiness 13

Your Haas Network

University law degree would add cachet to the executive team. Darling earns less than half of what he would had he stayed at Latham & Watkins, where partner profits can run in the millions. But he says joining Volcom has given him the opportunity to help lead a company from the inside, rather than advising several at a time from a legal perspective. Adding Darling was also part of Volcom’s continuing evolution. Founded in 1991 by Woolcott’s son, Richard, a former pro surfer, the company has maintained the loyalty of trend-setting skaters and snowboarders by hiring young people who live the action-sports lifestyle. Excluding the accounting and legal department, less than half of the 550-person company’s employees have college diplomas, Darling says. To bridge the divide between Huntington Beach and Wall Street, the senior Woolcott steadily added more seasoned business professionals to the company. “Volcom was started by young kids, including my son, who were all athletes. None of them knew anything about business,” recalls Woolcott, a Harvard MBA who has run several of his own businesses. “As you shift from entrepreneurial to the real thing, you change management.” In 2006, Darling returned to school for his Berkeley-Columbia MBA on Volcom’s dime. Woolcott thought it would add to the company’s business prowess to have a double threat—a JD and MBA—on the executive team. During his 18 months in the program, Darling says in addition to honing his executive business skills, he also learned the importance of absorbing the knowledge of professionals from various industries and areas of expertise. “The people you’re in class with [have] eight to 10 years [experience], and they come at a question not just from a theoretical standpoint, but they say, ‘This is what we do at Google’ or, ‘This is Seth “Hoby” Darling, BCEMBA 08 how we think about it at Goldman Sachs,’” Darling says. The experience led him to collaborate with the company’s human General Counsel & VP of Strategic Development resources department to create Volcom University, a free, in-house Volcom, Costa Mesa, Calif. education program for employees, with classes in finance taught by Goldman Sachs executives and courses in accounting taught by professionals at Deloitte & Touche. Senior Volcom executives, some of whom have also gone through MBA programs while working at In 2005, Seth “Hoby” Darling, BCEMBA 08, jettisoned the fast track Volcom, then teach employees how to apply the concepts from those at one of the country’s most profitable corporate law firms to join lessons to their specific work at Volcom. Volcom, a California skate, snow and surfboard apparel company That business acumen is particularly important these days as whose mantra is “Youth Against Establishment.” Volcom has been hit hard by the drop in consumer spending. The Six years and one big salary cut later, he doesn’t regret the jump. company’s stock price is now trading at under $20, down from a “I’m living the dream,” says Darling. “There’s a lot more wet suits than high of $50 in mid-2007. Industry-wide, apparel sales at indepen- Mercedes in the parking lot, which is pretty cool.” dent surf and skate shops are down 4.8 percent since last year, Darling was a sixth-year attorney with powerhouse law firm Latham according to ActionWatch, an action sports market research firm. & Watkins’s Orange County, Calif., office when he took over the firm’s These challenges make it all the more important to Darling that Volcom account in 2004. He worked side-by-side with then-Volcom his unique roster of employees receive the right mixture of hands-on Chairman René Woolcott, guiding the company through its initial and formal business training. The company aims to double revenue public offering. and return to operating margins between 15 percent and 20 percent A month before the company listed itself on NASDAQ, Woolcott in the next five years. offered Darling a job—and even let him pick his own title. The day after “In order to achieve those goals in the current environment, which the company went public, Darling joined Volcom as its vice president of is tougher than it was a few years ago, we have to have the best team strategic development and general counsel. that we can put on the field,” Darling says. Woolcott, now semi-retired, says he recruited Darling because of his experience in corporate finance, strategic transactions, and mergers Reprinted with permission from the Wall Street Journal. and acquisitions. And Woolcott thought Darling’s Northwestern

14 CalBusiness Summer 2011

Doug Wiele, BS 76 Founding Partner and President Foothill Partners El Dorado Hills, Calif. Doug Wiele, BS 76, has covered a lot of ground, literally, since he earned his degree in real estate and urban land economics. Though he prefers a low profile, Wiele has affected how countless people live, shop, and play through the development or redevelopment of 30 shopping centers in Northern California, Nevada, Montana, and the Philippines, including California’s first LEED-certified green building shopping center. “I stopped counting square footage years ago,” says Wiele, who cofounded Foothill Partners in 1996. His company of four employees develops the sort of small, specialty shopping centers that are typically a developer’s nightmare. They serve affluent, educated, “left-leaning” residents who react strongly to conspicuous changes in their midst. “My upbringing, the education at Berkeley, my own politics—I know how to get along in communities like this,” says Wiele, who grew up in Oakland. “In places where it’s easy to get development approved, markets get over- built and property values decline. And I found nobody else was doing what I was doing. His strategy has paid off: “When the market collapsed in 2008, I had no Raudline Etienne, MBA 94 vacancies. We didn’t have exposure in any soft markets.” Chief Investment Officer Wiele’s profile swelled when Uptown Monterey, California’s first LEED- New York State Common Retirement Fund certified shopping center, opened in 2008. (LEED stands for Leadership in New York Energy and Environmental Design.) Wiele developed the shopping center— When Raudline Etienne, MBA 94, became the New York state pension anchored by Trader Joe’s, Pharmaca, and Peet’s Coffee—through a public/ system’s chief investment officer in March 2008, the stock market was private partnership with the city. performing near historic highs, with the fund flush with $154 billion. When his project manager suggested LEED certification, Wiele resisted. Then came the subprime mortgage meltdown, and a year later, the The budget and schedule were already final. “Good developers should be pension fund bottomed out at $110 billion. good stewards of the land, and yet this business is primarily about the value Etienne, who previously had worked as a consultant to pension funds, of an investment. Is it going to make money?” he says. calmly rode out the storm. By December 2010, the fund was back up to But then Wiele consented, saying, “If you can deliver on budget and $140 billion, with even higher returns projected in 2011’s first quarter. on schedule, we’ll do it.” The project manager did both, proving that “It was a huge hit, but now we have rebounded,” says Etienne, of fiscal and social responsibility are compatible. Harlem, who emigrated from Haiti to New York City at age 4. “We had “How do I define success? When my kids tell me they like the spaces to remember that equity risk was what we were all experiencing. I’m not I’ve created,” says Wiele. “I can’t think of anything more gratifying than having one who panics, and I knew that this, too, would pass.” kids, who are the future, say you did well. Success is legacy.” —Jeanne Howard Etienne’s appointment as CIO came as New York State Comptroller Thomas DiNapoli announced his plan to clean up the scandal-ridden office, then reeling from the conviction on corruption charges of eight officials, including Etienne’s predecessor. In her role, Etienne typically makes investments ranging from $50 million to $500 million in a portfolio that includes public and private equities, fixed-income securities, and real-estate assets, ranging from self-storage complexes in Europe to retail developments in Brazil. Her duties include finding overseas advisers to make investments in international markets. “We’re a global player, so we need to identify talent who will be good partners for the long term,” Etienne says. “We’re looking to see that there’s something unique—in their perspective, in the process, in their people.” Etienne, who majored in architecture at MIT, discovered the institu- tional investment world through her participation in the Toigo Fellowship program at Haas. The program supports minority professionals considering finance careers and provided her entrée to a field dominated by white males. “I got here because Toigo opened a door for me, and I worked hard,” says Etienne, who was in the Haas School’s first class of Toigo fellows. Etienne learned about the pension and investment management worlds through many Toigo-sponsored events, including a visit to the California Public Employees’ Retirement System. After graduation, she worked as an investment consultant for more than 12 years, advising public retirement systems across the country. “I found that the field suited me—the balance between qualitative and quantitative,” she says. “I never get bored.”—David McKay Wilson Summer 2011 CalBusiness 15

Your Haas Network in

Rafael Gil-Tienda, MBA 77 Asia Chairman, Marsh & McLennan Companies Hong Kong When people fled Japan following the tsunami and nuclear disaster in March, Rafael Gil-Tienda, MBA 77, hopped a flight to Tokyo. As the head of Asian operations for insurance broker and risk management consultant Marsh & McLennan Companies (MMC), Gil-Tienda wanted to see firsthand what was happening. “We were very worried because we had lost three colleagues in the Christchurch (New Zealand) earthquake in February,” says Gil-Tienda at an outdoor cafe in Madrid, where he grew up. “Our people were working non-stop and slept at the office. Tokyo was not affected, but there were concerns of radiation coming down so we needed to develop backup plans.” That Gil-Tienda gave up a career in banking to join a firm that assesses risk and resolves problems seems the logical step for a man who has embraced riskier career adventures over the past 30 years. He began his journey at Oxford University as an undergraduate and then entered the Berkeley MBA program in 1975. “It was such a pivotal time in my life,” Gil-Tienda says of Berkeley, where he also met his wife, Sing. “Berkeley helped me develop a deep understanding of how to efficiently allocate resources in an uncertain world. That for me is a fundamental part of business, and even today I still refer to it.” After graduating, Gil-Tienda worked for Citibank for four years in New York, London, and Brussels before embarking on a path that unexpectedly defined his career: Asia. Gil-Tienda gambled on China, a region considered a financial backwater at the time, thinking that the bank would eventually redeploy him to Latin America, a seemingly more natural fit. No one thought the isolated communist country would grow into the economic powerhouse of today. But financing local projects such as power plants and seeing how infrastructure could kick-start economic growth and improve lives was an eye-opening beginning to Gil-Tienda’s work in emerging markets. Throughout the 1980s Gil-Tienda was the corporate officer in China and Malaysia, before returning to his homeland to become head of Citibank España in 1992. (Gil-Tienda was born in Valencia, Spain.) In 1998, Gil-Tienda took another risk and joined several colleagues trying to revive the failing British bank Standard Chartered. “Now that was a great adventure,” laughs Gil-Tienda. “Standard Chartered had a great history in Asia, going back to the mid-19th century, but it had remained a ‘colonial bank’ and suffered a checkered performance in the 1980s and early ’90s. The challenge for us was to retain those elements that worked, namely courage and internationalism, while developing the discipline to have good products and good risk, client, and technology management. Now it’s a very solid bank.” Gil-Tienda became the Asia chairman of Marsh & McLennan Companies in 2003. He is also chairman of the Spanish and European Chambers of Commerce in Hong Kong and teaches at China Europe International Business School in Shanghai, sharing his knowledge and experience with others as a bridge between East and West.—Mike Elkin

16 CalBusiness Summer 2011

Egan Lau, BS 97 (Engineering), MBA 04 Assistant General Manager, Online Media Products Tencent Holdings, Beijing Egan Lau, BS 97 (Engineering), MBA 04, holds up a cell phone displaying an advertisement on instant messaging platform QQ, owned by Tencent Holdings, where Lau is assistant general manager of online media products. Every day 100 million people see these advertisements, Lau says, noting that prior to his 2009 arrival at Tencent, one of China’s largest Internet portals, the company didn’t have mobile ads. Lau has spent the past two years at Tencent, sometimes called the Facebook of China, helping to build new advertising products and display formats to help marketers promote their wares through the company’s popular games and chat forums. (Penguins are the company’s mascots.) There’s more to be done at Tencent to revolutionize its ad operations, the Hong Kong native says, but if there’s a place where change can happen, it’s China. Digital marketing, while thriving in China, has yet to reach the level of sophistication in the U.S. market, Lau says, adding that marketers in China still buy time on websites as they did in the U.S. in the late 1990s. But Lau believes he is in a position to modernize an outdated, yet booming market. China’s ad industry is soon expected to become the world’s third largest, overtaking Germany to fall behind only Japan and the U.S. Rong Lu, MBA 93 “There’s an opportunity here to change an entire industry,” Lau says. “That kind of door doesn’t open every day in the U.S.” Managing Director That opportunity trumps the noise and pollution Lau faces com- Head of Financial Products Division, BOCI Securities muting to work each day in an area of Beijing that is similar to New York’s Bank of China International, Hong Kong Madison Avenue, he says. Still, Lau can’t help but miss clean Berkeley Rong Lu was not looking for a career in finance as she began her skies, open space, and the more laid-back California lifestyle. undergraduate studies in China in 1986. But she landed in that field, Maintaining his connection to Berkeley-Haas, Lau is president of the and has enjoyed a successful career path that has taken her from her Haas Alumni Network Beijing Chapter and advises fellow alumni who homeland in Asia, to Berkeley-Haas, and then to Hong Kong, where her are considering relocation in China. Without any hesitation, Lau says, achievements have included launching Bank of China International’s “My door is always open to anyone who wants to see all sides of living fixed-income business. here before they make the big move.” —Laurie Burkitt Lu initially wanted to study biochemistry in Beijing or Shanghai. But an administrative fluke limited students from her province of Fujian from studying biochemistry at the schools she had chosen. So she enrolled at her hometown university in Xiamen, which was starting up a highly competitive program in international finance—then just a novelty in China. “The faculty said it was very difficult to get admitted into the program,” she says. “But that interested me.” Later, when she asked her uncle in Taiwan where she could learn more about foreign exchange markets, he pointed her toward Berkeley-Haas. “It was fascinating to see people [at Berkeley] debating with opposing views because in China at the time, if you had your own opinions, you did not voice them strongly,” she says. After graduation, she landed a Wall Street job at Merrill Lynch, but asked for a transfer to Hong Kong to be closer to her parents, who have since moved to Hong Kong as well. “Few people wanted to move there then,” Lu recalls. Lu began in fixed-income sales in Merrill’s Hong Kong office and then quickly became a trader specializing in credit markets and convertible bonds. She left after five years to join Credit Suisse to set up a local cur- rency business in China. To spend more time with her two young children (she now has three), she then moved into a part-time position at a hedge fund started by Credit Suisse. In 2002, Lu accepted Bank of China International’s offer to start its fixed-income business. She subsequently took charge of the Financial Products Division, including equity derivatives, and expanded the staff to more than 60 people. Lu says the Haas School’s principle “Confidence Without Attitude” has helped her career at the bank. Instead of hiring diva-like superstars, Lu sought “talented people who can cooperate and fit into this culture, which reflects Chinese values and partly my personality,” Lu says from her office in the iconic I.M. Pei-designed Bank of China office tower. “We are a good team that supports one another.” —Richard Kurovsky Summer 2011 CalBusiness 17 The Campaign for Haas Ask the Donor

Weaving Together Business remember their appreciation for the fellowship and will and Philanthropy give to support another fellowship fund. Growing up in Indonesia, Dato’ Sri Dr. Tahir, MBA, Q: Your company, the Mayapada Group, holds interests could never have imagined his transformation from in the banking, retail, real estate, and health care indus- working-class boy to successful entrepreneur to tries. What lessons have you learned from your own celebrated philanthropist. Tahir earned his business business ventures? degree from Golden Gate University’s satellite location Dr. Tahir: To build a strong business venture, the basic in Indonesia in 1988. While taking classes, he launched foundation still lies in the financial sector. That is why we a textile manufacturing business called the Mayapada keep our banking business as the backbone to expand into Group, which has since expanded into finance, other sectors. The financial business unit in the Mayapada retail, health care, real estate, and media. One Group consists of commercial banking, a multi-finance com- of its main enterprises, Bank Mayapada, pany, life insurance, and general insurance. We have very was founded in 1990 and went public on strong international business partners to grow the financial the Jakharta Stock Exchange in 1997. The business unit. Therefore, the Mayapada Group has been bank now has more than 170 branches able to build up a five-pillar business in financial services, throughout Indonesia. health care, property, tourism and retail, and media. Tahir’s three daughters all graduated Q: Which business accomplishments or decisions are from UC Berkeley, and his son was in the you most proud of? Cal class of 2009 before transferring Dr. Tahir: Keeping my majority and controlling shares to National University of Singapore. His in Bank Mayapada, a publicly listed bank with market youngest daughter, Victoria, gradu- capitalization now about $500 million. We endured two ated from the Berkeley-Haas School’s very stressful periods during the economic crises in 1997 Undergraduate Program in 1998. In and 2008, when I almost gave up my controlling interest. 2007, he was the first trustee from Now, I’m proud that we have maintained the bank with Southeast Asia appointed to the 170 branches across Indonesia. UC Berkeley Board of Trustees. Now Tahir—black belt in karate, table tennis Q: What was one of your most difficult business enthusiast, and family man—has created decisions? the Tahir Fellowship Endowment Dr. Tahir: The most difficult business decision is to Fund to support international students choose the right strategic investor to be your business studying in the Full-time Berkeley-Haas partner. In my case, one who has the same philosophy as MBA Program. Mayapada Group. My decisions so far have proven to be right. For instance, we have maintained a good partner Q: In your view as a highly successful relationship with Duty Free Shoppers since 1990. Asian businessman, what is the value of Q: What was your life like growing up in Indonesia and aligning with UC Berkeley and the Haas School how do you think it shaped your success today? of Business? What about the school has inspired your support? Dr. Tahir: Indonesia has a lot of variety and uncertainty in economics, politics, and social life. These situations Dr. Tahir: UC Berkeley is viewed favorably by shape our decision-making and give value to our success. Indonesians as one of the top business school destinations. Many of our government officers Q: Why did you decide to name your company and private businessmen have graduated from Mayapada, which means “galaxy” or “universe” in Sanskrit? there. Also, since my children graduated from Dr. Tahir: From starting my first company, I have dreamt UC Berkeley, my support of UC Berkeley creates of being a successful businessman with international a family connection and value for all of us. partners. “Mayapada,” the universe, shows the entirety Q: The Tahir Fellowship Fund will support of everything that exists. This philosophy also reflects our international students studying in the Berkeley- way of doing business. Haas Full-time MBA Program, with a preference Q: Do you have any advice for Berkeley-Haas graduates for those who completed their undergraduate seeking to start businesses or to build successful careers degrees in Asia. What are your personal hopes in Asia? for this scholarship program? Dr. Tahir: Asia has its own unique cultures and Dr. Tahir: I hope that it will set an example of traditions. The junior shall pay respect to the senior. giving back, especially for students who benefit Parents and family shall be your number one priority to from the fellowship. When they graduate and share your happiness and wealth. In Asia, friendship and become successful in business, I hope they will business partners are important to grow your business.

18 CalBusiness Summer 2011 Your Investments at Work

Seven former students of Nobel Laureate and Prof. Emeritus Oliver Williamson helped lead the effort to create a PhD fellowship in his honor. Pictured here are John de Figueiredo, PhD 97; Witold Henisz, PhD 98; Joanne Oxley, PhD 95; Brian Silverman, PhD 96; Prof. Williamson; Jackson Nickerson, PhD 97; and Emerson Tiller, PhD 94. The seventh student, not pictured, is Janet Bercovitz, PhD 99. Upcoming Events haas.berkeley.edu/events Nobel Laureate Establishes Alumni Create Fellowship NEW YORK CITY $1 Million Endowed Chair In Williamson’s Honor July 13 When Haas School Professor Emeritus Oliver Though winning the Nobel Prize was a huge New Student Welcome Reception Williamson won the 2009 Nobel Prize in honor for Oliver Williamson, it did not come For a full list of Welcome Parties Economics, he wanted to show his grati- as a complete surprise. A more unexpected around the world: tude and strong affection for the business tribute came from Williamson’s former PhD haas.berkeley.edu/alumni/welcome school where he spent most of his career. By students, who have collaborated to fund a stu- pledging the bulk of his Nobel Prize money dent fellowship in his name. SAN FRANCISCO September 15 to the Haas School, Williamson and his wife, “This honor is so unanticipated and so Taste of Haas Dolores, created a new endowed faculty chair moves the spirit that I can only shake my head in economics of organization. with wonder,” Williamson says. SAN FRANCISCO “The field of ‘economics and organiza- Inspired by his lasting legacy and dedication September 24 tion’ is still young and needs support,” says to teaching, a group of his former students cre- BCEMBA Conference & Gala Williamson. “I have been a chaired professor ated the Oliver E. Williamson PhD Fellowship much of my academic life and know that such Fund to support outstanding PhD students in SAN FRANCISCO chairs are important for recruiting and retaining the Business and Public Policy Group. October 13 faculty.” Brian Silverman, PhD 96, a professor at Homecoming Game: Cal vs. USC The Oliver E. Williamson Chair at the Haas University of Toronto’s Rotman School of School is being established with Williamson’s Management, is one of seven alumni who BERKELEY Nobel gift as well as contributions from Prof. spearheaded the fundraising effort. “I think October 15 David Teece, who helped recruit Williamson most of us feel that he’s almost like a parent in Homecoming on Campus to Berkeley in 1988, and alumnus Rene Kern, some ways, an intellectual father,” Silverman BS 86, managing director at private equity firm says of Williamson’s influence. “He certainly SAN FRANCISCO General Atlantic. The gift will be matched by has inspired a lot of loyalty.” October 20 $1 million from the William and Flora Hewlett The $50,000 initial endowment will be sup- Student-Alumni Networking Event Foundation, which gave a landmark $110 mil- plemented with funds from the UC Berkeley SAN FRANCISCO lion challenge grant to endow 100 new faculty Graduate Fellowships Matching Program. November 4 chairs at UC Berkeley. The Haas School has Williamson’s award-winning research Haas Gala created five chairs funded through the Hewlett explored the concept of transaction cost Challenge. economies through an interdisciplinary “My appointment on the Berkeley faculty lens—and had subsequent impact on such has been endlessly satisfying. Being at Berkeley diverse fields as public policy, law, strategy, has been a joy for my wife as well,” says and sociology. Though his influence has been Williamson. “The Haas School has flourished great, Williamson describes himself simply in the years that we have been here—good col- as “a conscientious teacher who had a lot of leagues, good students, good ambience. The students who were tolerant and went on to do chair is our way of saying ‘thanks’ and ‘keep up good work.” the good work.’” “Teaching for me was also learning,” Williamson says. “It gives me great pride to see how well my students have all turned out.”

Summer 2011 CalBusiness 19 H a a s W o r l d w i d e E v e n t s

This spring was bustling with activities for Haas alumni around the globe. From New York to Shanghai to Budapest, alumni reconnected with each other while learning from top Haas thinkers.

1 The first New York City Alumni Colloquium on March 5 focused on innovation and leadership. Pictured here are participants Jas Khaira, BS 04, from Blackstone Group; André Marquis, MBA 96, Lester Center for Entrepreneurship executive director; and Henry Chesbrough, PhD 97, Garwood Center for Corporate Innovation faculty director. 2 Berkeley-Haas experts talked about innovation in a wide range of fields, including biotech and finance, at the Berkeley Asia Business Center Conference in Shanghai March 22. Shanghai Vice-Mayor Tu Guangshao (l.) was the guest of honor and Novartis CEO Joe Jimenez, MBA 84, gave a keynote speech. 1 2 3 Also attending the Asia Business Center (ABC) Conference were Jeanne HuangLi, senior development director; ABC Director Teck-Hua Ho; Cal parents and conference sponsors Yolanda and Horton Ma; Dean Rich Lyons; and conference sponsor H.K. Wu, a Haas Board member. 4 The annual Women in Leadership Dinner April 7 featured a panel discussion titled “Pathbending Leaders, Managing Change.” Pictured here are Haas professors Jenny Chatman and Laura Tyson with panelists Jennifer Cook, MBA 98, of Genentech; Rhonda Zygocki of Chevron; and Laurie Yoler of GrowthPoint Technology Partners. 5 U.S. Secretary of Energy and Cal grad Steven Chu (front, fourth from l.) gave the keynote speech April 9 at the seventh Berkeley-Stanford Cleantech Conference. Pictured with Chu from Haas are Pete Thompson (first row, far l.), MBA 12; Chris Pawlik (second row, third from l.) BS/BA 06; conference co-founder Bhavik Joshi (first 4 row, second from r.), BCEMBA 08; and conference co-founder Deep Sahni (far r.). 6 The Center for Nonprofit and Public Leadership hosted the 13th annual Public Leadership Dinner on April 14. Nora Silver (center bottom), the center’s executive director, is joined here with students from her Strategic Philanthropy course (see p. 3 story) and co-instructor Colin Lacon (far r.), CEO of Northern California Grantmakers. 7 Families from the MBA class of 1991 enjoyed the sunshine at a picnic during Reunion Weekend in April. 8 Barbara Desoer, MBA 77, president of home loans at Bank of America, advised graduating Berkeley MBA students about building a “life of meaning, of purpose” during her commencement speech May 15. Electronic Arts CEO John Riccitiello, BS 81, spoke at the undergraduate commencement May 16. 9 Carl Jacobs, BS 65, retiring HAN Los Angeles Chapter 6 board member, chatted with John Tallichet, BCEMBA 07, at a gathering in Hollywood on May 12. 10 Players at the 9th annual Haaski Open and Auction May 23 included Cesar Angobaldo, MBA 01, a Young Entrepreneurs at Haas Program mentor; Diana Ding, a Wu Fellow at the Asia Business Center; Richard Whitehurst, BS 57; and Haas Lecturer Naeem Zafar. 11 U.S. Ambassador to Hungary Eleni Tsakopoulos Kounalakis, MBA 92, spoke on innovation in the former communist country at a Haas symposium June 3 in Budapest. Joining her here are Gyula (Julian) Nagy, MBA 00; Adjunct Prof. Hank Chesbrough, PhD 97; Nimrod Pais, MBA 06; Peter Szappanos, MBA 05; Dean Rich Lyons; and Peter Hajdu, MBA 05. 20 CalBusiness Summer 2011

5 9 10 Question the status quo. H a a s W o r l d w i d e E v e n t s Confidence without attitude. Students always. Beyond yourself.

In Your Words: Water Thinking By Rajesh Shah, MBA 97, Winner of the 2010 Intel Environment Award

With an insatiable thirst for knowledge, I took advantage of my time at Berkeley, taking classes in 19 different buildings while earning my MBA—classes on city 3 planning, Gandhi, and oceanography, among others. But it was my Leadership class with Terry Pearce that defined my experience at Berkeley- Haas. Terry took me under his wing and taught me that leadership is about inner convictions. The experience gave me courage to explore and share what was most important to me. Solving the world’s water crisis became my life’s passion after I realized that the problem was so big that no one silver bullet was going to work and that our society had practically abandoned the issue. The facts point to a universally acknowledged crisis: About 1 billion people lack access to safe drinking water; 5 6,000 children under 5 die every day from water-related diseases; 2.7 billion people lack access to hygienic sanitation facilities. Successful solutions to rural water problems require not only technology but also community organization, education, behavior change, transfer of ownership, and long-term monitoring. These components create a complexity that has hampered our ability to take any solution to scale. Despite billions of dollars spent over decades, we have not reduced the size of the water crisis. I refuse to accept this status quo. The drinking water crisis can be solved; if we cannot solve it, which problems are we worthy of solving? The Peer Water Exchange (PWX)—a combination of people, process, and technology that I conceived and built for Blue Planet Network—uses a decentralized network approach to facilitate sharing successful practices and failures; to use peer review to 7 8 share, learn and simplify decision-making; and finally to connect and engage with donors and the public. Over six years, 73 small and large organizations around the world have proved that the PWX idea works. SUGGEST 1 PWX can help make a real dent in the global water crisis. My hope is that it will also energize our society to MORE IMAGE TO make a long-term commitment to ensure every person FILL SPACE gets safe drinking water. For more information, including videos, visit peerwater.org.

Summer 2011 CalBusiness 21

11 News from Haas Alumni Submit your news online at Alumni Notes http://haas.berkeley.edu/alumninotes

Undergraduate 1961|CAL HOMECOMING Courtyard Conversations OCTOBER 13-16, 2011 1940 Find a Home Online David Rea, BS, of Stockton, 1962 Calif., writes, “At age 92 I’ve had to Robert McNulty, BS, of Laughter. Lively conversations. give up golf, but I still play a lot of Washington, D.C., has served as the The air crackling with excitement, bridge. My driver’s license has just CEO and president of Partners for energy, and joy. been renewed for five years so my Livable Communities for 30 years. wife, Liz, and I will still be making Partners for Livable Communities is This is what happens when nearly 400 Berkeley- frequent trips to our beach home an international nonprofit dealing Haas alumni come together, as witnessed recently in Aptos.” with livability, quality of life, economic at the annual alumni conference on a perfectly development, and social equity in glorious spring day. And it’s what’s happening now, this country and abroad. Partners as alumni continue the conversations online in a new 1957 for Livable Communities focuses on forum called “50 Words,” the new next best thing to Robert Hearther, BS, of showing that “going green” is not a Pioneer, Calif., is retired. After living in standing in the Haas courtyard, deep in animated conversation with old and political agenda, but, rather, relates North Lake Tahoe for over 30 years, to the livability and sustainability new friends. Check it out at 50words.haasalumni.org. he and his wife have been living in of communities. In the fall, he was For those who could attend the annual Alumni Conference in April, the the Gold Country since 2004. Both appointed a senior visiting researcher energy was infectious. Catching up with classmates, exchanging ideas with of their sons, Bill and Mike, are gradu- in the School of Geography and the groundbreaking business leaders, and rubbing shoulders with visionary ates of the U.S. Naval Academy. Bill Environment at Oxford University thinkers, alumni were clearly elated to be back at Haas. The conference, a (’92) is currently a full commander and served as a tutor to 10 graduate full day of learning with top Haas faculty and industry experts, was a striking stationed onboard the USS Ronald students in the master’s program, Reagan and Mike (’94) is a store teaching a course on community example of how you, and all who are part of the Haas community, value manager at a Home Depot in the mobilization around issues of air, being a “Student Always.” Sacramento area. Robert and his energy, arid lands, air quality, species On this same perfect Saturday in April, newly admitted MBA stu- wife have four granddaughters and protection, and environmental policy. dents came to campus for “Days at Haas,” an introduction to the school. a grandson. He writes, “Gosh, it’s Robert’s appointment will continue As alumni exchanged business cards and took photos with old friends, tough to be getting on the old side of for the next several years. younger faces paused in the sun-splashed courtyard to take in the scene, life! But, so far, so good!” excited by the prospect of coming to Berkeley-Haas. John Vanderveen, BS, of 1964 As I watched the two groups merge, I wondered: Could these Denver, Colo., has been a Foreign Schuyler Bailey, BS, of alumni-to-be imagine themselves in the future, standing in the courtyard Service Officer, McKinsey consul- Berkeley, Calif., writes, “Susie and I with classmates who would profoundly impact their lives? Did they tant, World Bank consultant, and have been privileged to be two of the appreciate the transformative experience ahead? Did you, when you first president of VSA International Corp., three primary caregivers for our dear a general management consulting arrived in Berkeley? granddaughter, Eliana (14 months). firm. Lately he has specialized in Fortunately, the experience doesn’t end after the graduation, as both Our RV travels since my retirement in the health care field with states 2003 to all 49 of the 50 states one the Alumni Conference and “50 Words” demonstrate. “The All-Alumni and providers of services to adults can drive to have been put on hold Conference provided me with the feeling that dreams are possible,” Tom with developmental disabilities and (at 37 covering 50,000 miles so far). Fitzsimons, MBA 07, wrote on “50 Words.” “To converse with and listen mental illnesses. John has three Susie, son Peter, and I continue to to successful people who question underlying assumptions with an eye grown sons who work in medicine attend lots of Cal sports: men’s and towards DOING instead of DENYING is why I attend such Haas events.” and television. women’s basketball, women’s volley- At Berkeley, there is no shortage of people who are eager to DO, which ball, men’s and women’s gymnastics, and football (just me!). Go Bears!” is why we are so excited about “50 Words.” In addition to sharing thoughts 1960 about reunion weekend, alumni are talking about their startup dreams and the Larry Tessler, BS, of Moraga, Haas School’s new direction under Dean Rich Lyons. Join the conversation at Calif., has been a volunteer for 1965 SCORE for the past dozen years. Vijay Kumar (Pandit), BS, 50words.haasalumni.org SCORE offers low-cost workshops of Mountain View, Calif., writes, “I and free counseling to people continue to be a shareholder and We always love to hear your unique voice and perspective. starting a new business or already on the board of advisors of Internet in business. His wife, Carol, class Speech of San Jose, Calif. Internet With warmest wishes, of 1964, is in her seventh year Speech sales in the United States Leslie Kanberg volunteering with Tony LaRussa’s have been static, but they have had Animal Rescue Foundation after Director, Alumni Relations success overseas. Internet Speech having volunteered for the zoos in closed an important deal in Thailand San Francisco and Oakland, the in March 2011 and has potential Oakland Museum, the Lindsey deals in Africa, China, India, and Junior Museum, and the John Muir Brunei. My granddaughter Linden Hospital. is now almost 3 and a great joy. 22 CalBusiness Summer 2011 Linden’s mother, my daughter Amba, Levi Strauss a number of years ago, also launching lockdowel.com, a pat- business concepts and analytical continues to sell properties in Santa so I think I see my retirement on ented technology used to assemble thinking. I have recently moved to Cruz. My son, Jay, has announced his the horizon as well. I look forward products without the use of screws, Concord, Calif., and enjoy my new wedding to his fiancée in September. to having more time for friends and nuts and bolts, or glue. home with a lovely garden and a The wedding will be held near the family as well as extended travel. I jacuzzi. I also have a new puppy Sierra Nevada Mountains within hope to catch up with many of my who keeps me very busy. She is a sight of Mt. Whitney, which he and Cal classmates during reunion activi- 1975 Yorkshire terrier and has grown from his fiancée climbed a year ago.” ties this fall. As always, go Bears!” Craig Denton, BS, has 1 pound 4 ounces to 2 pounds 8 returned to Ascent/Sotheby’s ounces. She is a lot of fun and very International Realty in Vail, Colo., to energetic. Long lost friends: Come by 1966|CAL HOMECOMING 1973 become a managing broker after and have a glass of wine!” OCTOBER 13-16, 2011 Bradford (Sturgis) selling out of his partnership nine MacLane, BS, of Benicia, Calif., years ago. He writes, “Oldest son, 1967 is president of MacLane and Co. Inc., Kyle, has been with me for six years 1981|CAL HOMECOMING and is weathering the new real OCTOBER 13-16, 2011 Richard Lyon, BS, of a real estate consulting and valuation estate market. Second oldest son, Sacramento, Calif., operates firm. Brad has worked more than Kevin, is a golf professional here in , of Mill Chef Lyon Chef-at-Large, which spe- 35 years as an appraiser and con- John Spilman, BS Vail. Son Keith graduated from OU Valley, Calif., was recognized by cializes in food pairings for wine. He sultant, including time with Bank of in spring 2011, and daughter Katie the Daily Journal as one of the has more than 30 years of culinary America and Wells Fargo Bank. He is will be finishing up at CU in Boulder top 25 clean technology lawyers experience working in restaurants a member of the Appraisal Institute, in 2012. After 15 years as president in California for his two decades and hotels and as a personal chef. holding the MAI designation, and serves on the executive board of of the Vail Junior Hockey Club, I’ve representing renewable energy the northern California chapter. A taken a hiatus from boards and am developers, especially wind energy 1969 former member of the city of Benicia content with sitting on ad hoc advi- projects. John also serves as general Daniel Asera, BS, of Las Economic Development Board and sory panels to help guide projects counsel to Solar Land Partners, as Vegas, is the new regional repre- Planning Commission, Brad has also and developments in the Vail Valley well as Gridflex Energy, while main- sentative of Nevada for the Haas served on a city committee working through these tumultuous times.” taining his of-counsel relationship Alumni Network. He is also president to reuse water in the community. He with Cleantech Law Partners, a bou- of the Class of 1969 at Cal and is is married with three children and is tique law firm. also a grandfather of two. He writes 1976|CAL HOMECOMING president and founder of Cal Spirit of Joann (Martens) Weiner, Las Vegas, the UC Berkeley alumni that he is still looking for a hobby, but OCTOBER 13-16, 2011 just became a Capo for the high-risk BS, of Washington, D.C., joined club of southern Nevada. Cal Spirit Bloomberg as an editor in February. of Las Vegas has been an active bocce ball team that plays in the Michael Peter, BS, see MBA local Benicia bocce league. 1977 notes. She is on the board of Stoddert club since 2005 and holds monthly soccer as treasurer and the board networking mixers with other alumni Lily (Yee) Quisol, BS, of of Lafayette Tennis Association clubs in Las Vegas, football viewing as secretary. She is also the parties, and new student recruitment Burlingame, Calif., is working for Genentech Inc. She is married and finance chairman on the board of events. While a student at Cal, Dan Community Tax Aid. was a California Alumni Scholar and has twin boys. served as a legislative intern to Sen. Ted Kennedy in Washington, D.C., 1977 1985 under the Cal in the Capital program. Mabel (Chin) Tung, BS, of Christa Pedersen, BS, of He is currently a professor at the Chicago, is a senior vice president at Danville, Calif., provides resource- University of Nevada, Las Vegas, Northern Trust Co. She leads a global based consulting services through where he received the 2008 TLC client servicing team, which supports Robert Half Management Resources. Fellowship Award from the UNLV Bradford MacLane, BS 73, sings on a Asian Sovereign Wealth Funds cli- She writes, “I also wear a recruiting Teaching and Learning Center in hike last summer near Yosemite. ents. Mabel writes, “My degree was hat, so please contact me if you are recognition of his demonstrated in accounting, but I ventured into seeking a new position. I would be commitment to his teaching prac- technology and later moved to client happy to help. We’ve started a quar- tices and his concern for student 1974 servicing with profit and loss respon- terly nonprofit forum for executive learning outcomes. He has also Alan Fong, BS, of San sibility. Luckily I chose an excellent directors to network, and I’m looking served as faculty advisor to the UNLV Francisco, completed 23 years of employer, Northern Trust, which has for more members. christa.pedersen@ ice hockey team and Kappa Sigma service with the State Compensation over 120 years of history with a ster- rhmr.com. Join me on LinkedIn.” Fraternity. In the community, Dan Insurance Fund. His wife, Charlene, ling reputation as a strong financial serves as a Clark County Hearing is a nurse manager at UCSF Medical institution where I continue to learn CAL HOMECOMING Officer for property tax appeals, as a Center in San Francisco. Their son, and grow to this day. Working very 1986| OCTOBER 13-16, 2011 member-at-large of the Community Jordan, graduated from UC Davis in hard for sure, but I get to see the Development Advisory Committee June 2009 with a BA in political sci- fruits of the labor, and work remains for homeless shelter programs and ence, and their daughter, Dana, grad- stimulating and engaging. My hus- Michael Belkin, BS, of senior affordable housing, and con- uated from UC Davis in June 2010 band, Reynold, in the meantime, Bainbridge, Wash., writes, “I’ve been tinues his private consulting practice with a BA in architectural interior started his own investment advisory advising hedge funds, via the Belkin in commercial real estate finance. design. He writes, “We actually found firm with a value orientation a few Report, for 20 years, since prop time to travel to Washington, D.C., years ago, utilizing his 30 years of trading at Salomon Brothers. For last fall and just recently to Hawaii investment skills helping friends and the human race, I’m an advocate for 1970 and Hong Kong. We remain active at vaccine safety and choice (having Richard Owen, BS, of families invest for the long term. our church, the First Chinese Baptist We are empty nesters now; our son lost a child to a vaccine adverse reac- Bakersfield, Calif., retired as attorney Church in San Francisco.” tion). See the new book, Vaccine in charge from State Compensation is grown and works at Cisco as a Insurance Fund in December 2010 Thomas corporate strategy manager. He was after 25 years of service. May, BS, of also a Cal graduate from Haas and Foster City, Calif., got his MBA from Kellogg.” started the con- 1971|CAL HOMECOMING sulting business, 1980 OCTOBER 13-16, 2011 StrategyFifty, Sheryl Hawes, BS, writes, “I focused on am still appreciating my finance and Cora (Toy) Woo, BS, writes, helping busi- accounting degree from Cal over “As we approach our 40th reunion nesses find 30 years later. What I learned is still this year, I am completing my 20th innovative applicable and relevant. I have been year working in development at Thomas May, cost-reduction with AT&T for 30 years, and there Michael Belkin, BS 86 Stanford. My husband, Victor BS 74 and efficiency are many opportunities to use solid solutions. He is Woo, MBA 72, retired from Summer 2011 CalBusiness 23 Submit your news online at corporate life changed to demanding http://haas.berkeley.edu/alumninotes family life with the birth of my two Alumni Accolades & boys, Julian and Lucas. As a result, I needed the flexibility of creating Alumni Notes my own schedule and being able Accomplishments to work from home. So, for the last six years, I’ve pioneered a newly All the President’s Epidemic. I wrote a chapter on the developed beach services program in Men (and Women) vaccine bubble and the pharma- Oceanside, and have owned Cafecito, ceutical industry. The theme of the an organic coffee shop located right President Barack Obama appointed book is that vaccination choice is on the beach. I never thought I would two Haas alumni and one professor SKORPKINSKI PEG a fundamental human right. Also wear so many hats in my life, but it’s to two influential advisory panels see www.therefusers.com for my been an exciting process. I meet the this year. original rock band and newsroom four corners of the world at my estab- Adobe Systems CEO Shantanu capturing that old Berkeley spirit of lishment as I did once in Berkeley as Narayen, MBA 93, was appointed the anti-war movement—this time a student and can appreciate all the to the President’s against medical tyranny. Vaccination doors that Berkeley opened up for Management Advisory Über-Alles!” me. Thank you Cal.” Board, which held its Kristin Richmond and Kirsten Tobey, both MBA 06, with Victor Pineda, Jeff Myers, BS, of Washington, first meeting March 11. D.C., writes, “After 20 years of 1992 The advisory board’s BS 03, MCP 06 (City Planning) consulting to governments as Jennifer Gandin, BS, of mission is to provide part of KPMG and then Booz Allen Los Angeles, and her husband, Peter advice on how to been able to put over $1.6 million Hamilton, I’ve moved to a smaller Tontonoz, welcomed their first child, implement best towards educating and inspiring company that focuses on govern- Eve Rachelle, on Jan. 7, 2011. business practices on youth with disabilities, particularly ment transparency. As a principal matters related to in the Middle East. His World with REI Systems, I help get informa- federal government Enabled Initiative has even been tion to the public about government 1993 management and recognized by the United Nations. operations via websites, including Kevin Crow, BS, writes, operation. Richmond and Tobey were www.data.gov, www.USAspending. “Eighteen years since I gradu- Meanwhile, Intel recognized for launching a new gov, www.ITDashboard.gov, and the ated? Wow. I’m doing great here CEO Paul Otellini, MBA movement to provide fresh, upcoming Performance.gov—all of in Sacramento with my wonderful wife, two kids, two cats, two dogs, 74, and Prof. Laura affordable, healthy foods in public which REI developed and operates. Let me know if you’d like to learn one fish, and our hamster, George. Tyson were appointed schools. more ([email protected]). In an Professionally, I’m working for Intel to the President’s The pair launched their venture, effort to combat the continuing con- trying to educate the world on how Council on Jobs and Revolution Foods, as Haas fusion about my work, KPMG is not solid state drives can save a lot of Competitiveness, students. A few months after a radio station, Booz Allen does not money in IT budgets. I still have which met for the first receiving their MBAs, they won promote alcohol, and REI Systems season tickets and make all the time in February. The the grand prize in the 2007 Global does not sell sleeping bags!” football games that soccer coaching council is focused on Social Venture Competition. allows. Go Bears!” Shantanu finding new ways to After starting in three Narayen, promote growth California schools, Revolution 1987 MBA 93; through investments in Foods expanded to currently Jonathan Wu, BS, of 1994 Prof. Laura American business in serve more than 40,000 Alameda, Calif., recently launched Regina Eberhart, BS, see Tyson; Paul NAVinture, which provides business MBA 2005 notes. Otellini, order to help the U.S. student in several states. intelligence consulting services and MBA 74 labor market. Richmond serves as CEO of the Loc Huynh, BS, of Oakland, Prof. Carl Shapiro solutions. NAVinture helps compa- Oakland-based company and nies improve their performance by Calif., is studying acupuncture and also was confirmed this spring as Tobey is chief innovation officer. creating actionable information solu- Chinese herbal medicine. one of two members of the tions through the use of advanced Eric Wold, BS, of San Francisco, president’s Council of Economic Let There Be Lanterns analytics and closed loop business Advisers. Calif., writes, “After five years working Question: What do intelligence. out of the New York office, I relocated Three Young Grads underwear, Haiti, back to San Francisco and am glad lanterns, and Bill 1991|CAL HOMECOMING to be in the Bay Area again. I will Honored at Gala Clinton have in OCTOBER 13-16, 2011 continue as director of research with The Cal Alumni Association common? Merriman Capital while also heading awarded the Mark Bingham Award Answer: Jeff Denby and the Global Consumer and Media Belinda Martinez-Canez, Group, with my coverage focusing for Excellence in Achievement by a Jason Kibbey, MBA 08, the , of Oceanside, Calif., writes, BS on the movie industry and associ- Young Alumnus to three Haas grad- founders of PACT Underwear, “I’ve come full circle with my 10 ated technologies. I look forward to uates at its annual gala in April: an organic underwear company years of corporate experience in catching up with everyone now that buying, inventory management, Victor Pineda, BS 03, MCP 06 (City that gives 10 percent of its I’m back in town and am ready to sales, and marketing. Demanding Planning), and Kristin Richmond revenue to social causes. watch the Cal Bears dominate this and Kirsten Tobey, both MBA 06. Earlier this year, PACT sent year as I’m living only a few blocks Pineda was honored for helping 750 solar-powered lanterns to from AT&T Park. Go Bears!” to educate and inspire disabled Haiti, purchased with proceeds young people to overcome their from the company’s Winter challenges. Since founding the Lights Collection. 1996|CAL HOMECOMING Victor Pineda Foundation in his The effort drew fan mail from OCTOBER 13-16, 2011 dorm room in 2002, he has been high places. In a letter to PACT, steering his wheelchair away from former President Bill Clinton Eleen (Hsu) Agustin, BS, preconceptions and limitations and quipped, “What a creative way of Alameda, Calif., finished her making it his life’s work to help to make a difference!” Praising first full year as a retail storeowner and first-time employer last year others do the same. the company for focusing on and is looking forward to what her By mobilizing partnerships with sustainability, Clinton added, second year will bring. She recently UNICEF and others, Pineda has “Keep up the good work!” Belinda Martinez-Canez (right), BS 91, celebrated her three-year wedding with World Vision Ambassador Vicki anniversary with fellow Cal grad Casper during a “Nonprofit Soiree” , and that Martinez-Canez’s Cafecito coffee Jimmy Agustin, BS 98 now also plays a role in Delivering 24 CalBusiness Summer 2011 shop sponsored. Undergraduate

Happiness, the company launched org) for people with rare diseases. promote a work and life balance. as a seed fund that I hope will help by Zappos CEO Tony Hsieh and run After two years we’ve grown to 25 After leaving Madrid, I received a to develop the entrepreneurial eco- by yet another Cal grad, Jennifer networks and serve almost 10,000 contract to manage the operations system here. As always, if you’re ever Lim, BS 88. Eleen invites you to patients with rare conditions who of an ancient abbey in France that venturing out this way, please drop stop by her shop, Modern Mouse, have no other options. It’s been hosted study abroad students, me a line at [email protected]. in Alameda, where talented crafters incredibly rewarding to give people master musicians, and theater edu. Go Bears!” and artists sell their fun and unique a place to go to find information and programs. After nearly two years handmade items. support when they need it the most.” in Europe, I decided to return to California, where I joined the team at 2003 Robert Boyer, BS, of Los a cultural exchange organization in David Galich, BS, of Angeles, finished the first draft of 2000 San Francisco. In this capacity I trav- Huntington Beach, Calif., recently his first novel in January and is cur- Dave Silverberg, BS, of eled the world working with interna- married Jenna Russell on Jan. 8, rently working on editing it as well as Pittsburg, Calif., got married two tional students and training overseas 2011, and will soon complete his starting on the sequel. years ago in his wife’s hometown partners. I pursued my master’s MBA at USC’s Marshall School of of Tlacotalpan, Veracruz, in Mexico. degree at NYU’s Center for Global Business. He will be starting a new 1997 They are enjoying spending time Affairs, where I studied in Cuba, career as a senior consultant with with their son, Jack (10 months). explored South America, interned at Deloitte Human Capital in August. Aisha (Kelley) Hunt, BS, the United Nations, and traveled to writes, “I’m very excited about Turkey for a business development Victor Pineda, BS, of Los 2011. My husband, Andrew, and I consultancy. I returned to Turkey to Angeles, was awarded the Mark continue to enjoy living in Moraga, conduct field research for my thesis, Bingham award for Exceptional Calif., with our two wonderful dogs, evaluating European Union funding Achievement by a Young Alum by Titan and Cujo. I’ve just launched for women’s empowerment proj- the University of California Alumni Budinger Hunt PC, an investment ects, which combines my passion Association during the 2011 Charter management law firm in San for women’s development and my Gala. With partners, the Victor Pineda Francisco with fellow Cal alum Kim background in private enterprise and Foundation has dedicated over $1.5 Tomsen Budinger. Kim and I are entrepreneurship. My article was million toward educational, arts, enjoying leveraging our collective 20 due to be published in the spring of and training programs for disabled years of investment management 2011. I am consulting in New York youth. One program, the Youth Ability legal experience to help investment and hoping to find a career opportu- Summit, done with the Open Hands managers comply with post-Madoff nity that brings me back to the Bay Initiative in Damascus, launched the laws, including the Dodd-Frank Dave Silverberg, BS 00, with wife Area. http://www.linkedin.com/in/ world’s first Muslim disabled super- Wall Street Reform and Consumer Ileana and son Jack jenmarielandig” hero, the Silver Scorpion. The mission Protection Act.” of the Victor Pineda Foundation is Jacqueline Leao, BS, of to educate, inspire, and inform a Sybil Yang, BS, writes, “It’s David Wilson, BS, of New São Paulo, Brazil, writes, “I’m back global audience on the capabilities been so long since I’ve been back York, was recently promoted to CEO in Brazil after 21 years of living in and potential of young people with to the Bay Area, but I look forward of Watts Capital Partners, a boutique the USA. Brazil is growing at a high disabilities. Victor writes that his to making it my home once again. wealth management firm serving speed, but the regulations, bureau- experience as a person with severe I am currently finishing my Ph.D. at individuals, families, and trusts. cracy, corruption, and the lack of disabilities informs and inspires all the Cornell University, and will soon start Despite the volatile market, the firm infrastructure makes it complicated. work he does. an assistant professorship at San has had success growing the busi- I am working for an importing Francisco State’s School of Business. ness and helping clients with wealth company, and I have to deal with Yacy Zand, BS, writes, “Living I will be within the hospitality and management issues. David joined all types of barriers. I am also trying in Washington, D.C., in case anyone tourism department teaching food Watts Capital Partners in fall of 2009 to validate my diploma from the passes through here. (Please do and beverage management and after nine years at Barclays Capital United States in Brazil, which has come and help us with the federal service operations management. and Lehman Brothers. been very difficult. The Ministry of budget!) I got married last year to I welcome anyone who wants to Education makes the whole process my sweet French husband with a collaborate and give back to higher cherished Haas friend in attendance 2001|CAL HOMECOMING cumbersome and expensive. On education. Cheers!” the other hand, Brazil is a wonderful to help celebrate. I am working at the OCTOBER 13-16, 2011 country and full of opportunities. I World Bank and happy to connect 1998 love the fact that I can just drive to with anyone interested in our finan- Michel Theodas, BS, of my family’s house and enjoy the cial and private-sector development Rachel (Silberman) Singapore, has been at Citi Private work.” Kruse, BS, of Milwaukee, is the farmland, parties, good meals, and Bank for eight years. In his present lots of love. You can contact me at founder and CEO of Organicville role, he advises clients on con- Foods Inc., [email protected]. 2005 structing and maintaining tactical edu. Go Bears!” a full line and strategic investment portfolios. Yvonne Chen, BS, of San of organic He writes, “I tied the knot with my Francisco, writes, “Life is really good. items in over best friend and lover, Jocelyn, in I’ve been at Facebook for the last 7,500 gro- February.” three years and have worked in sev- cery stores eral different departments. Starting nationwide. off in an operations role, I then moved Organicville 2002 on to account management, then Foods Jennifer did a bit of training, and now I’m in products are Landig, BS, product marketing. I am lucky to have also carried of New York, been able to see so many areas of the in stores writes, “Since business. My current role is very inter- in Canada, graduating from esting as I’m focused on our suite Mexico, Haas, I have been of local business products and am Asia, and the seeking experi- gaining many new skills and working Rachel Kruse, BS 98 Middle East. ences to com- with very intelligent and experienced bine business people. On the weekends, I’m still Jennifer Landig, and international hanging out with Cal friends, traveling Jacqueline Leao, BS 02 1999 BS 02 relations by using when I can, and volunteering for an Scott Orn, BS, of San my business skills organization called Upwardly Global Francisco, writes, “As a side project, for social good. I moved to Madrid , that helps educated immigrants find I’ve been building a network of Christopher Zobrist, BS to conduct marketing research for of Saigon, Vietnam, writes, “Hi fellow good jobs in the Bay Area.” patient-to-patient support sites called a small startup seeking to bring and alums from Vietnam! I’m starting Ben’s Friends (www.bensfriends. retain women in the workforce and an angel investors group as well

Summer 2011 CalBusiness 25 Submit your news online at the Bucktown neighborhood with http://haas.berkeley.edu/alumninotes our two dogs, Buford and Dixie. I would love to connect with alumni, so please feel free to get in touch. Alumni Bookshelf Alumni Notes [email protected].”

CAL HOMECOMING Business School, explains how 2006| The Running Life Varun Paul, OCTOBER 13-16, 2011 Michael Dove, BA 68, ChangeCasting is a powerful BS, of Berkeley, MBA 70, and Donald Buraglio way that CEOs and managers Calif., writes, can harness video to lead and “Since gradua- Libby Leffler, BS 06, and Michael Dove, BA 68, MBA 70, accelerate change within their tion, it has been Porter Felton were recently engaged in San Francisco. Porter proposed retired in 2005 after a 35-year businesses. The idea behind an adventure. career in I worked for a to Libby with a surprise sunset ChangeCasting: create a proposal on the terrace of the Swig management two-way street between the Fortune 500 information energy firm Suite penthouse at The Fairmont corner office and employees at San Francisco. systems, but he every level of an organization Varun Paul, BS 05 for three years didn’t stop running. and took time While Porter graduated from the via frequent and focused brief School of Film & Television at Loyola Dove, one of the to work on the Obama 2008 video messages from the CEO campaign, nationally organizing Marymount University, he holds a best U.S. masters and secure, anonymous email great fondness for UC Berkeley in runners in the and leading volunteers in various feedback from employees. states. It taught me a great deal his heart. Libby and Porter met in over-40 age Nickerson, who wrote his 2006 through a mutual friend, but group, has been about motivating people and orga- how-to guide with busy nizational structures, and employed started dating in 2010. The two co-writing a managers in mind, provides some of the management and discovered, only by coincidence on twice-monthly examples from several finance concepts from Haas and my their first date, that Libby’s mother, column on companies who have career. I then had the good fortune Paula Zagaris Leffler, BS running and fitness in the of administering small portions of 78 (Econ.), and Porter’s mother, integrated ChangeCasting into D.D. Felton, BS 78 (Stat. Monterey Herald for the past six their management process. the Stimulus Act and then jumped years with his running buddy into biotech consulting with the & Math), lived together at Pi Beta Donald Buraglio. They decided to opening of my small consulting/ Phi while attending Cal as under- turn their best columns into a Rare View staffing startup, Analytix, eventually graduates. book, and The Running Life was San Francisco leading to a finance role with another Libby is currently the chief born. Written in a friendly, Tushar Routh, MBA 05 biotech powerhouse here in the of staff to the chief operating officer at Facebook. Porter is the conversational tone, their 98 Tushar Routh, MBA 05, calls Bay Area. Now I’m at the stage of pondering the conundrum that is executive producer at Nextive, a San columns have covered his first book a 148-page Francisco-based mobile and social everything from sex to finding graduate school. Who knows what “photographic documentary” will happen in 2011? I look forward development firm that acquired his happiness—all offering a look at of San Francisco and the Bay startup in 2010. life from a runner’s perspective. to catching up with old friends at the Area. His rich color and black- next alumni event. varun1@haas- The happy couple met up with a Their book also includes a and-white alum.berkeley.edu. Go Bears!” very old and dear friend on campus section on the Big Sur images at Cal to share the happy news of International Marathon. Dove, document the Lonnie Yates, BS, of Chicago, their engagement. Needless to say, whose father and son also good, the writes, “I recently started a new posi- Oski was fully supportive, if not a went to Cal, serves on the Big beautiful, and tion with Huron Healthcare. I provide little overly excited. A winter wed- Sur Marathon’s board of the ugly of San operational improvement solutions ding is planned in the Bay Area. directors. Francisco and to health care providers. Specifically, I work in contract services focused its surrounding on non-labor cost reduction through Leading Change area in seven distinct chapters. strategic sourcing and process in a Web 2.1 World With its first image of the improvement. It’s a great job with a Jackson Golden Gate Bridge—taken great company. If you have experi- Nickerson, from a unique perspective ence with health care and a desire to MBA 90, PhD 97 looking upward—the book create change, this is a great place begins with landscapes and Imagine telling your to work. I’m also recently engaged then moves on to architectural and will be marrying my amazing boss that a images, culture, and lifestyle. It bride in August. I think she is the department ends with a chapter titled best, even though she’s an Oregon reorganization is “Departures,” featuring Duck. We love Chicago and live in wrong-headed via a demolition and memorials. The secured anonymous images include classic email and he Victorians in black and white, responds to your Libby Leffler, BS 06, and fiancé close-up shots of white concern in a video Porter Felton celebrate their magnolias at Golden Gate message to everyone in the engagement on campus with Oski. Park, and City Hall illuminated company. Fiction? No, it’s red at night. There is also “ChangeCasting,” a term Jackson 2007 homelessness, tattoos, and Nickerson, MBA 90, PhD 97, Anna Dickstein, BS, writes, decay. To survive as art, Routh coined to describe a new “After staying in the Bay Area for says, photography must evolve web-based approach to four years after graduation (working from a single shot to a communication. In his new in pharmaceutical market research multifaceted story. His book, Nickerson, the Frahm and consulting), I’m very excited photography tells the story of Family Professor of Organization to join UCLA Anderson’s Class of San Francisco. 2013. If you are in the Los Angeles and Strategy at Washington area, please reach out.” University in St. Louis’ Olin 2008 Lonnie Yates, BS 05, and fiancée Patricia Quadro Benjamin Wu, BS, of Portland, Ore., works in strategic 26 CalBusiness Summer 2011 planning at Nike Inc. MBA

2009 needs to complete a tough audit, consulting, technology services, 1972|40th MBA REUNION Kourosh Zamanizadeh, maneuver tight loan covenants, and outsourcing company, and APRIL 26-29, 2012 BS, of San Francisco, writes, “After and reestablish its financial infra- progressed as controller, vice presi- graduating from Haas and moving structure. I previously served in dent of finance, and chief financial to San Francisco I wanted to find a a similar capacity with iREIT, a officer for high-technology medical 1974 way to keep in touch with my old Houston-based company that was companies in Silicon Valley and San set up with venture backing to arbi- Diego. I was startup CFO for three of Gale Wrausmann, MBA, classmates and friends. I recently of Carmel, Calif., writes, “When you cofounded a professional net- trage on Internet domain names. the 10 medical device companies It got into trouble when it overex- that went public in 2000, as well visit Carmel, be sure to come on working organization called Young my popular walking tour featuring Professionals of San Francisco tended its capital. Other similar as vice president and CFO, and later experiences have included Loyalty chairman of the board, of Strategic its history, architecture, and artistic (YPOSF) with my two colleagues heritage. I have been giving ‘Carmel David Smith, BS 08, and Matrix, Pendergast Logistics, and Information Group International, a UltraDNS.” systems integration and software Walks’ for 15 years. The website Jeff Whitlow. YPOSF is a nonprofit www.carmelwalks.com has details.” that seeks to provide a forum for consulting firm for life science com- motivated young professionals panies. I currently serve as chairman 1970 and acting executive director of to share ideas and network in an Michael Dove, MBA, 1976 enjoyable environment. Our events the Let Us Be Well Foundation, as of Corral De Tierra, Calif., retired well as managing director of MD Sharon (Murchison) are hosted at restaurants in San , of Oakland, after a 35-year career in manage- Partners LLC, providing advisory Hayden, MBA Francisco’s Financial District on the Calif., retired in 2005 from the ment information systems. He services to medical device, pharma- last Wednesday of each month. Our University of California Office of the now devotes his volunteer time ceutical, and biotech companies. members include graduates from President, where she served 28 to running and youth fitness. He My last assignment was in all across the country, but I’d love to years. In the last half, she was assis- recently won a National Jefferson the group controller’s office of have some more Bears at our next tant director of labor relations, rep- Award for developing the nationally Genentech’s 2 million-square-foot monthly event. Learn more about resenting the university in collective acclaimed youth fitness program, manufacturing plant in Vacaville, YPOSF at: http://www.facebook. bargaining contract negotiations for Just Run (www.justrun.org). It’s Calif. Being semi-retired in a small com/YPOSF.” academic and staff units and man- free to schools and is now used in rural community, an avid Craigslist aging related litigation and policy for 17 states with over 7,000 children and eBay buyer and seller, and a labor relations at all locations. She participating. He is on the board of Certified Natural Health Professional, volunteers for an Oakland schools directors of the Big Sur International I am planning on pursuing a later- tutoring project and is a board MBA Marathon and several other races life career as a natural health doctor. member of All for Villages, working in Monterey County. He also writes Living on a six-acre ranch/farm 10 with the humane society in the a running/fitness column in the miles southeast of Red Bluff, Calif., tsunami-affected area of Thailand th MBA REUNION Monterey Herald and has recently my immediate family consists of 1962|50 and assisting with HIV-AIDS health published a book, The Running Life, me, my lovely wife, and my special- APRIL 26-29, 2012 concerns of Burmese immigrants. with co-writer Donald Buraglio. needs brother. In addition, I have She lives part time in Los Barriles, two stepdaughters, two sons-in-law, Donald Fraser, MBA, was Baja Sur California, Mexico, and con- Lee Miles, MBA, of Cartagena, three cute granddaughters, four elected chairman of the Robert tributes to humane society activities Colombia, writes, ”I feel like the dogs, and two horses. More animals Louis Stevenson Museum in St. and the local Baja Shakespeare MBA who took the road less trav- will be added soon. Life is good!” Helena, Calif. He writes, “Our eled. Although I started in the inter- festival. She writes about Haas, “I museum has the largest museum national banking division of Citibank David Jones, MBA, of appreciate the school’s reputation collection of Robert Louis Stevenson upon leaving Cal, I soon realized that Renton, Wash., writes, “I retired from for corporate responsibility and wish artifacts in the world. We have over my interests were not corporate but Boeing’s test and evaluation group that they did not charge so much 11,000 items, and many of them entrepreneurial, and left to found a in March, in my ‘second career’ after for the business school tuition. I was are on permanent display. The RLS precious metals and jewelry supply my first retirement from United a recipient of some assistance, and Museum is part of the St. Helena company in the Bay Area. Six years Airlines in San Francisco in June the low tuition was most helpful in Library Complex and located on later the move was to the eastern 2003. My wife, Linda, and I moved mid-’70s. Our class had a recession Library Lane in St. Helena. To learn plains of Colombia and a ranchland cross-country to the Washington, to face as the last few did.” more check our web site: www. development deal. Within a year, still D.C., area where I joined Boeing’s air StevensonMuseum.org. We are back in the ’70s, came a final move traffic management group. A little th MBA REUNION open Tuesday through Sunday to Cartagena, a magnificently pre- 1977|35 over a year later we moved again to APRIL 26-29, 2012 from noon to 4 p.m. There is no served Spanish colonial city on the Seattle for another Boeing position. admission charge, and everyone is Caribbean coast of Colombia. Here I My last job at Boeing was director welcome.” have been involved in manufacture of flight operations of the future, and Joseph Carlson, MBA, of and sale of fine emeralds and jew- it involved working with our pilots Monument, Colo., retired a couple elry, as well as tourism development, of years ago after a 30-year career 1967|45th MBA REUNION and engineers defining changes tour operations, and publishing. Five to Boeing airplane flight decks and as a CPA and business owner in APRIL 26-29, 2012 years ago I was the president of the how customers fly the airplanes. Alaska, Oklahoma, and Colorado. American Chamber of Cartagena Our move to the Northwest enabled He and his wife, Kathy, have three when it was hosting several of the me to get serious about skiing, as young children: Michael (7), Andy 1969 negotiating meetings for the U.S./ we live within about an hour of two (6), and Lily (4). He writes, “Our days John Longinotti, MBA, of Colombia Free Trade Agreement Cascade ski resorts. I improved my are filled with family activities, such Berkeley, writes, “After 20 years in that may, at long last, secure ratifi- technique in a weekly night skiing as Cub Scouts, dancing lessons, the asset-backed finance business cation by the U.S. Congress in the clinic and skied every Tuesday in San Francisco and then serving next couple of months. Whether it is with a senior group. Being close to as CFO in several venture-backed emeralds that you are interested in, Vancouver, our entire family was firms in the Bay Area, including one or having a Haas contact with deep able to enjoy a once-in-a-lifetime bubble-driven IPO, I have found a local knowledge of the business and experience attending five events niche doing interim CFO engage- cultural landscape of Colombia, you at the Winter Olympics in 2010. ments for companies working are all welcome to get in touch. It is To share my passion for airplanes through special circumstances. I am always short-sleeve sailing weather with others I serve as a docent at engaged at Arbonne International in Cartagena.” the Seattle Museum of Flight, giving in Irvine as the full-time interim CFO. tours to visitors and working with Arbonne makes and markets botani- school groups and Boy Scouts. I also cally based skin care and nutrition 1971 serve as a mentor to students at products, which it sells through a E. Ray Gamble, MBA, Aviation High School, a public high network-marketing system. Having writes, “My professional career school opened in 2003 to serve started as a consultant and CPA with reorganized through a Chapter 11 area students interested in science Joseph Carlson, MBA 77 process in 2010, the company Accenture, a global management and engineering.” Summer 2011 CalBusiness 27 due to a vineyard replant. This has th Submit your news online at 1979 1987|25 MBA REUNION brought me back to my earliest APRIL 26-29, 2012 http://haas.berkeley.edu/alumninotes Lora Martin, MBA, of Santa go-fer days in the wine business. It’s Cruz, Calif., was named a fellow by been a long time since I undertook the American Association for the some of these tasks personally, Pamela Alumni Notes Advancement of Science. She is and much has changed. Thanks Moraga, director of strategic policy initia- to social media, marketing is now MBA, of tives and government affairs for cheaper and faster. Digitization Ashburn, Va., the California Council on Science makes printing labels cheaper and writes, “Life school, church, riding bikes, etc. and Technology. She has extensive faster. Tech makes everything from is great in the Our other five children (Randy, Karin, experience working with academia, organizing supplies to scheduling Washington, Cynthia, Jessica, and Jamie) are now industry, and the policy sectors and tastings more efficient. The Bureau D.C., metro area. grown with families of their own. Last has been involved with projects of Alcohol, Tobacco & Firearms My husband and year we spent six weeks in Costa Rica involving climate change, biodi- has morphed into the Trade & Tax I enjoy traveling enjoying the beaches, and this year versity, and oceans, as well as land Bureau, but its new online applica- and visiting we’re planning on a trip to Uruguay to use, groundwater remediation, and Pamela Moraga, family and tion has not improved the lead MBA 87 try the beaches there. Every year is a military base conversion. In addition, time for label approval. (I’m already friends. My cur- new travel adventure. Laughlin River she has led the development of the worried about missing our bottling rent employer is Run in April—love the motorcycle.” California Science and Technology date.) Direct shipping is now legal in Hewlett-Packard Co. I work as a busi- Policy Fellowships program, which 37 states, though compliance with ness development executive in the Joi Grieg, MBA, of places PhD scientists and engineers 37 sets of rules is wildly complex. U.S. federal business, which is part of Washington, D.C., was appointed in the California legislature. Competition is global and fierce. The HP’s Enterprise Business Group.” assistant director of research and good news is that more Americans development for the Library of 1980 than ever (one-third of the adult pop- 1990 Congress Information Technology ulation) are enjoying wine. If you’d Services in the Office of Strategic Mark Coles, MBA, of Manoj Goel, MBA, led a McLean, Va., has been the like to review my first attempt at Cisco (USA) Research delegation Initiatives. Joi writes, “It’s an awe- creating a website, go to www.villar- some institution covering a broad deputy director for large facility to leading Indian Universities for projects at the National Science agazziwine.com. We’re on Facebook, industry-academic collaboration and range of activities, and I’m truly too, with tech support from the proud of being there. On the per- Foundation since 2003. He was was felicitated by New Delhi Chief previously observatory head at the ragazzi. Twitter is not for me, as you Minister Sheila Dikshit. sonal front, we expect to have our can tell by the length of this note. For first grandchild in November.” Caltech/MIT Laser Interferometer Gravitational-Wave Observatory relief from all the wine activity I serve Michael Peter, MBA, of near Livingston, La., a National on trade association and corporate Chula Vista, Calif., writes, “I have Science Foundation-funded boards, work that I particularly enjoy. started my own firm, Bravo Zulu experiment to test a prediction of I have just wrapped up 10 years Business Financing Inc. We are Einstein’s formulation of general on the board of Silicon Valley Bank commercial loan brokers, handling relativity. He held previous positions Financial Group, an outstanding commercial mortgages and busi- at the Superconducting Super company with a highly engaged ness loans for clients of all sizes. Collider, Schlumberger, and in the board. I hope to find another as We are affiliated with Commercial physics department at Carnegie- good.” Capital out of Atlanta, which Mellon University. He writes, “I’ve includes over 300 net branches always been interested in the 1982|30th MBA REUNION across the country. Our nationwide intersection between big science APRIL 26-29, 2012 funding sources allow us to handle and management. I’m grateful to loans that local lenders cannot or the Cal Business School for making After 19 years away and stints at will not fund.” possible the opportunity for me to Manoj Goel, MBA 90, meets New Apple in Paris, Compaq in Munich, complete an MBA thesis on this sub- Delhi Chief Minister Sheila Dikshit and SAP in Boston, ject, which was squeezed into what Douglas during a Cisco research trip to , is returning to universities in India. 1978 little spare time I had while com- Draper, MBA the Bay Area as head of sales enable- Jerry Butzer, MBA, pleting my Ph.D. in experimental ment and leadership development announced the launch of a website high-energy physics in the Berkeley Hugues Ogier, MBA, at Equinix. The company is a leading www.NewportBayPrivateEquity.com Physics Department. I’m pleasantly writes, “I am almost done with my provider of international business to bring together private capital surprised that science and manage- assignment as a consular officer exchanges (basic infrastructure and with promising ment turned out to be a continuing for the State Department in Seoul, ecosystem on which the Internet commercial real theme in my career. Most of my Korea. I will be relocating to Tokyo and cloud computing rest). estate projects. current focus is on project manage- this summer where I will run the Butzer and Jane ment issues in NSF’s major multi- American Citizen Services unit of the Persh, MBA user research facilities (telescopes, 1985 U.S. Embassy. I will finally be reunited 94 (Civil Eng.) with Joyce, who will have finished research vessels, major laboratories, Michael Henry, MBA, is founded their the IceCube neutrino detector at her one-year assignment in Kabul firm Newport Bay vice president of business develop- by then. No. 1 son (who was around the South Pole, etc.), but I also enjoy ment at Athena Diagnostics Inc., a Private Equity in contributing to federal govern- during my time at Berkeley) is at the 2008. (Butzer is part of Thermo Fisher Scientific. At Jerry Butzer, ment science policy discussion in Naval Academy and No. 2 will move the acquisitions Athena, he collaborates with gene to Japan from Korea with me. Hope MBA 78 Washington, D.C., and especially to hunters who discover new disease partner in Dallas considerations of how to foster inter- everyone is doing fine. I am looking and Persh is the acquisitions partner genes, launches new genetic tests, forward to spending time with the national collaboration in the domain and serves on the senior leader- in Los Angeles.) Butzer writes, of large-scale scientific research.” Nakamura family in Honolulu this “Large development and invest- ship team that is selling Athena to summer. Go Bears!” ment projects in all sectors of com- Michaela Rodeno, MBA, Quest Diagnostics for $740 million. mercial real estate will be funded of Napa, Calif., writes, “In April we Having played in Dow Jones and the Christopher Seefer, MBA, by Newport Bay’s various partners celebrated the 21st birthday of Industrials, the Haas rock band from of San Francisco, writes, “During and affiliates. The first NB private Women for WineSense, a national 1983 to 1985, Henry plays bass 2010 I served as director of investi- equity fund will be structured later organization I cofounded with Julie in the Artifacts, the Massachusetts gations and deputy general counsel this year (2011), to acquire various Johnson in 1990 to foster respon- Biotechnology Council band that for the Financial Crisis Inquiry properties and real estate compa- sible enjoyment of wine. I’m proud recently rocked the MassBio annual Commission, which was formed by nies throughout North America. The to report it is still going strong. In meeting. He lives in Needham, Congress to examine the causes of financing and production of motion August our family is reintroducing its Mass., with his wife, Patricia, and the financial and economic crisis in picture projects is being planned for artisanal Villa Ragazzi Sangiovese, sons, Mickey (15) and Alex (13). the United States. During that time 2012 in Los Angeles. long absent from the wine scene

28 CalBusiness Summer 2011 MBA

we held 19 days of public hearings, they can to accelerate the recovery! over the difficulties and will exploit interviewed more than 700 wit- They were also very kind to make a new opportunities coming out of nesses, and reviewed millions of collective donation of JPY 150,000 the crisis. The world in our close pages of documents. Our final report for Haas.” neighborhood is in huge turmoil. was presented to President Obama, Editor’s Note: In light of the recent Hope something good will come out Congress, and the American people disasters in Japan, Dean Rich Lyons of this, and will not be disappointed on Jan. 27, 2011.” was greatly moved by the chapter’s that all these things are happening generosity and support. because of the oil business. Looking forward to get together with any 1991 Yasunori Nakagami, Haas alumni who will visit Greece Jerome Lerman, MBA, MBA, of Tokyo, Japan, writes, “It’s during the coming summer.” of Foster City, Calif., writes, “I’m in already been six years since I started Peter Aronson, MBA 92, with daugh- my 29th year at Wells Fargo, but a fund management business after ters Maddie and Lizzie and wife Julie I’ve converted to a part-time posi- almost 20 years as a management Peter Aronson, MBA, 1998 tion, enjoying four-day weekends consultant. These years were a writes, “Greetings from the Pacific Nancy Hazlewood, MBA, every week while still contributing very tough environment, but luckily Northwest! Wife, Julie, daughters, writes, “I moved across the bay to as a risk management consultant enough, we have outperformed Lizzie (16) and Maddie (12), and I Oakland two years ago and am in small-business lending. My wife, stock indices over 50 percent for have now been in Lake Oswego, enjoying getting to know my new Eve, continues teaching English as a these three years. I am now getting Ore., for eight years and while the community and the weather. I’ve second language, now in her 34th a bit confident of our approach, not climate may not always be suit- been playing lots of music with my year at Skyline College. Our son, just investment but also providing able for Bears, we’ve managed to own group and others throughout Jacob, has taken a new sales posi- hands-on work. Hope I can continue survive and even thrive in the land the Bay Area. I continue to provide tion with Right Now Technologies, this until I become an 80-year-old of Ducks and Beavers. After 10 health care consulting services and our daughter, Beth, is working experienced investor with phi- years of consumer brand marketing through Hazlewood Consulting Inc., in New York at Brooklyn Law School. losophy and wisdom. Family-wise, I work with a few Haas-related com- most recently working on the frontier My ‘other career’ playing competi- am very happy with my wife, Coco, panies (Dreyer’s Ice Cream, Red of health care reform on bundled tive Scrabble continues unabated: I and 13-year-old daughter, Kyoko. Envelope Gifts, and Fresh Express payment and administrative simplifi- just returned from Calgary, Alberta, Kyoko wants to study in the United Salads), I ventured into franchising cation projects.” where I was one of seven on the States and now works hard to learn with Great Clips hair salons ini- U.S. team, challenging Canada in English. Private-wise, I became a tially in the Bay Area and now in Michael Trigg, MBA, the annual Can-Am competition. hard-core surfer, riding waves every Oregon, Washington, and Idaho. of Menlo Park, Calif., founded a Our teams tied 49-49, with the U.S. weekend even in cold winter. I wish I’ve enjoyed my association with new startup company, Spitball team retaining the Can-Am Cup.” I would have started this while I was the company and have even man- Entertainment, developing interac- in Berkeley.” aged to put some of our Markstrat tive, animated content for kids. He Ozdil Nami, MBA, of Nicosia, experience to use, though hardly is also a board member of the Palo Cyprus, writes, “My wife, Sibel, and I on the same scale we envisioned Alto Community Fund, a community are living in our hometown, Nicosia, at the time. Now’s the time to visit endowment that makes grants to Cyprus, together with our son Volkan the Northwest, so drop me a line if local nonprofit organizations. (14). I am a member of Parliament you’re coming to town.” since 2004 and until a year ago was the chief negotiator to resolve 1999 the Cyprus issue from the Turkish 1994 Keita Mori, MBA, of Cypriot side. Aside from politics I am Art Altman, MBA, has been Cupertino, Calif., “The company that lecturing at a university on a part- featured in recent issues of Energy I founded 10 years ago, SanBio, was time basis. We recently moved into a Risk magazine, on topics such as selected one of ‘Northern California’s new house, which has an extra room Yasunori Nakagami, MBA 91 electric industry implementation of Top 5 Biotech Innovation News always ready for friends who would wind, solar, price-demand response, Stories in 2010.’ We develop regen- like to come and visit!” and electric vehicles, as well as impli- erative medicine for cerebral stroke Steven Ramirez, MBA, cations of federal regulations. He and are currently conducting clinical writes, “I have the pleasure of welcomes contact on related topics trials treating patients at Stanford working with Tony Pines, at [email protected] (Electric Power (sorry, no medical school at Cal).” MBA 90, Shaw Taylor, Research Institute, Palo Alto, Calif.). MBA 92, Brandon Purcell, MBA 09, and our talented team Koji Asada, MBA, of Tokyo, 2000 to grow an industry-leading manage- writes, “I visited Berkeley after 17 Rodrigo Prudencio, MBA, ment consulting firm. Beyond the years since I finished my MBA. I writes, “I’ve rounded 10 years at Arc Inc. is based in Berkeley, and we was given a wonderful opportunity Nth Power, a pioneering venture have over a dozen professionals on to participate in a panel session as capital firm that practically invented staff. Forrester Research recently rec- one of the panelists at the Haas Asia the clean-tech category. I am now a ognized us as one of the top 15 firms Business Conference on April 2. The partner and leading deals primarily in customer experience consulting, session focused on PE and VC activi- related to energy efficiency solu- and we specialize in the rapidly ties in Asia, and I commented on the tions. My daughter, Xiomara Kim, emerging field of predictive ana- situation of Japan after the recent is nearly 5 and doing all the things lytics. We have significant traction earthquake and the prospect of a 5-year-old should do. My partner, helping Fortune 50 companies build investment initiatives. Berkeley was Christina, works in public health doing good work in the VA system. MBA alumni from the class of 1991 stronger customer relationships via splendid as ever. I was very happy celebrated their 20th reunion at a Voice of the Customer programs. and impressed at the same time Living in Oakland and working in San party in Tokyo to mark this milestone. We’ve been able to pinpoint action- to find everything unchanged. The Francisco, I get to see lots of Haas able insights from customer feed- Haas/Berkeley spirit was alive and it friends in personal and professional MBA alumni from the class of 1991 back, including comments mined gave me power to move on!” life. Go Bears!” held a 20th reunion party in Tokyo from social media. We’re always in April. Jon Tanaka, MBA, interested in talking to recent grads Charlene (Son) Rigby, th of San Francisco, writes, writes, “We had a wonderful gath- and look forward to adding a few 1997|15 MBA REUNION MBA, “My husband, Ben Rigby, and I are ering as most of us have not seen more Haas alumni to our team.” APRIL 26-29, 2012 each other in several years. Rest happy to share news of the birth of our son, Luca. The birth announce- assured that these Haas MBAs are , th MBA REUNION Yiannis Galanakis, MBA ment and too many pictures are at positive and confident about Japan’s 1992|20 of Athens, Greece, writes, “Given http://about.me/lucarigby. I am prospects and are doing whatever APRIL 26-29, 2012 the current debt crisis in Greece, my one of the few folks from my class personal venture is not flourishing. who are still at the first company However, as always we will prevail

Summer 2011 CalBusiness 29 Submit your news online at to run the Chicago marathon this 2003 Regina Eberhart, MBA, year. Our twins, Luisa and Clara, are http://haas.berkeley.edu/alumninotes Karl Pisor, MBA, writes, “Hello of San Francisco, writes, “We just now 3 and are super fun to play all from Tokyo! We’ve had a rough welcomed our first children, David with. On the job front, I’m working few weeks with a huge earthquake, Robert and Nicholas Ryan, on Alumni Notes full time as CEO of Cenco Zotti, a but the family is safe and doing well. March 2. They arrived a month chemical distributor in Caracas, and I took over as Japan sales director early, weighing in at just under 5 working hard to establish operations for Lux Research, a U.S. hard-science pounds, but they are gorgeous and in Bogota and Lima.” research firm, in January. Business very healthy. Mom and Dad are is growing in Japan, and despite the thrilled.” Regie is on leave from her Melissa Weinstock, MBA, job at Williams-Sonoma, where she they joined out of school, Oracle. I of Arlington, Va., writes, “Jeff and I news to the contrary, I think Japan am responsible for Oracle’s internal will emerge stronger than ever from is a senior manager, running the are excited to announce the arrival brand’s catalog and Internet finance customer relationship management of Zachary Aidan on Sept. 6, 2010 this current crisis. Go bears!” systems and processes. Ben is CTO operations. In between feedings —two weeks early, but arrived fit- Hitoshi Koide Toshi, and diaper changes, she is working of a micro-volunteering startup, tingly on Labor Day. A big thank you Sparked.com.” MBA, of Toyko, Japan, writes, with MBA classmates Michelle to Jonathan Weinstein, “Hiromi delivered a boy on March Lewis and Kevan Corbett, Atsushi Sakahara, MBA, MBA 98, and his wife, Stacie, 14, just three days after the devas- both MBA 05, on the Rashell of Tokyo, Japan, writes, “My accom- for taking care of our older son, tating earthquake. We named him Young Fellowship supporting Haas plishment last year was getting Max, when we went to the hospital. Shunsuke, hoping that he climbs up students with an interest in health my autobiography published. The Things are great, but chaotic with steep roads with courage. Kaito, his care careers, in honor of classmate book is available only in Japanese. two little boys running around. I elder brother, Hiromi, and I welcome Rashell Young, who passed away last The title is “Sarin Gas and Bean returned to work at the FHLBanks the new member to our family.” November.” Cake” (Kodansha). I am developing Office of Finance in February, where a feature screenplay about an over I continue to supply the Federal As CTO of Decade Software, 40-year-old lady with an MBA, who Home Loan Banks with bond market 2004 Bradley Irby, MBA, was desperately tries to get married. I am research and analysis. Look us up if Ross McConnell, MBA, challenged to reengineer the archi- also in preproduction of a documen- you plan to be in the Washington, of Auckland, New Zealand, and tecture of the company’s main tary about Ashesi University, founded D.C., area.” Hollie welcomed the arrival of son application, more than doubling by two Haas MBAs. I personally Jed Isaac, Feb. 11, a little brother for the productivity of the team and dramatically increasing the quality believe someone should introduce th MBA REUNION Niko (4) and Alec (2 1/2). He writes, 2002|10 of the system. Having achieved that the impact they created. I need sup- APRIL 26-29, 2012 “We look forward to introducing the porters for this project. If you are boys to their Berkeley MBA ‘cousins’ goal, he moved on to be the CTO of interested please let me know. Lastly, sometime in the future.” Financial Navigator, a company that , writes, we have disastrous earthquakes in Seong Chen, MBA publishes financial management “Sue and I have spent four years Japan at this moment. However, software tailored for partnerships, working and living in Switzerland. luckily I am fine and I have not lost trusts, and other wealth manage- The most exciting change for us any spirit yet.” ment vehicles. He still lives in is the addition of a new family Burlingame, Calif., with his wife and Sonja (Winckler) Velez, member, Ruth Ling-Ru Chen, who two boys. He no longer must travel MBA, of San Francisco, writes, was born in June last year. I still work to Fresno for work and would love to “After a wonderful 13-year career for Roche Diagnostics but will take reconnect with classmates. in finance at Charles Schwab, I’ve up a new role as a project leader for decided to take some time to focus pricing and reimbursement in Basel. Raymond Wang, MBA, of on my personal goal of completing It is very likely that we will spend Shanghai, China, merged his IT con- an MFA in writing.” the next four years here, so please sulting service shop with Capgemini drop me an email if you are visiting China and formed the largest CRM/ Switzerland. Auf Wederluege!” eCommerce consulting service prac- 2001 Ross McConnell, MBA 04, tice among the tier-one IT consultan- Vivienne Hsu, MBA, of Los with Alec, Nico, and Jed Isaac cies in China. He serves as associate Altos, Calif., writes, “Having worked vice president of Capgemini China. almost seven years at Charles Schwab Investment Management, I 2005 finally took my sabbatical in March, Don Barnetson, MBA, of 2006 although work was mixed with Berkeley, Calif., writes, “After working Qing Li, MBA, of Mountain play. After speaking at the World in the semiconductor industry for 15 View, Calif., writes, “I am running a MoneyShow in Shanghai, I got to years, I wanted to see if I could make startup called Blueberry Genie. We spend a few days touring the city it as an entrepreneur. Last fall, I co- are building exciting life-changing and took a day-trip to Hangzhou. founded DDT Software to develop applications. We are constantly I also spent another week on a an app that would allow users to looking for talented game devel- Mexican Riviera cruise with my get all of their favorite video on their opers, designers, illustrators, and animators. Let me know if you know mom, which was wonderful! It’s Seong Chen, MBA 02, with wife mobile device for free, regardless amazing how four weeks could fly by Sue and daughter Ruth Ling-Ru of network availability. It has been someone interested in working on so quickly!” quite an education, but in Q2 we products that will literally change will launch an app called TVAnytime. people’s lives.” Emily Miller, MBA, and Chris Sklarin, MBA, of Look for us on iTunes and Android or Patrick DeNeale, MBA, of Cleveland, Ohio, joined Edison at www.ddt-software.com, or drop Jennifer Quan, MBA, of San Oakland, Calif., welcomed twin girls, Ventures as an investment manager. me a line at [email protected].” Mateo, Calif., writes, “I am happy to Bodie and Lucy, on Feb. 11. They Chris writes, “I generate investment share that my family has expanded write, “We are enjoying midnight opportunities and cultivate relation- Steve Cobbs, MBA, of Irvine, with the addition of Riley Abigail feedings, slinging diapers, and ships with deal referral sources in Calif., has been promoted to vice Quan on Nov. 17, 2010. Big sisters explaining away funky new stains Ohio and western Pennsylvania. president, acquisition underwriting, Jordan (3 1/2) and Chloe (2) are on our clothes. Looking forward to Some of my areas of focus include at KBS Realty Advisors. During his thrilled. Other exciting news is that introducing them to our class at the mobile, health care IT, and e-com- four years with KBS, he has closed my husband, Eric, will be part of the reunion picnic.” merce. I am also continuing my role over $1.75 billion in real estate EWMBA class of 2014.” as director of business development acquisitions.” Jorge Viera, MBA, of with BioEnterprise, a Cleveland Caracas, Venezuela, writes, “It’s been area venture accelerator, where I a year since a benign but sizable advise health care IT companies on tumor was removed from my chest. business formation, capital access, I’m feeling pretty well and planning and growth.”

30 CalBusiness Summer 2011 MBA

2007|5th MBA REUNION 2009 2005 In Memoriam APRIL 26-29, 2012 Omar Garriott, MBA, of San Benjamin Phillips, Gail Angelo, BS 36 Francisco, left Adobe’s education , of Salt Lake City, BCEMBA Charles Vannice, BS 37, MA 49 Russell Bernstein, MBA, of marketing group after nearly two writes, “Most recently, I have Washington D.C., writes, “We recruit years to join Apple in a similar role. launched a new clean-tech company Edouard McKnight, BS 38 entire teams of athletes to volunteer called RadianTorre. We are devel- Berna Benjamin, BA 39 in the community as a part of their Antony Passemard, MBA, oping new technology for the con- Richard Mutti, BS 39 career development timeline outside of Palo Alto, Calif., writes, “Since the version of biomass into biocoal via a Russell Curry, BS 40 and beyond sports. Visit us at www. end of the MBA, I have been able to process known as ‘torrefaction.’ This Robert Campbell, BS 41 teamplayers.org.” experience a scale that I never really new effort is in response to the rap- Denzil Marley, BS 41 grasped before. I have spent almost idly evolving biomass energy mar- Stanley Weston, BS 41 two years at Yahoo! going from kets in which coal plant operators Margaret Goodman, BS 42, BA 58 2008 product manager to business lead of seek to displace a percentage of coal Vernon Heyman, BS 42 Catherine Ellis, MBA, writes, the travel property, the largest travel with a coal-like renewable fuel rather Owen Gregory, BS 42 information site on the Web. Two “My family and I moved to Dededo, than raw biomass. In addition, I have Richard Lohsen, BS 43 months ago, I changed course and Guam, to launch a new office for also begun to teach on a volunteer Arthur Mooney, BS 43, MBA 47 the engineering and science con- went back into the B2B world by basis at the University of Utah and Robert Owens, BS 43 sulting firm Kleinfelder. The move to joining Salesforce.com as a director Salt Lake Community College on the Emery Poundstone, BS 43 Micronesia has been exciting, and of product management. The fast topics of bioenergy and biofuels.” the business challenges are very pace of Salesforce.com is exhila- William Watson, BS 43 different from those on the conti- rating and the cloud is my new Roderick Schlaich, BS 45 nental mainland.” home. Post-MBA, I’ve simply been 2006 Donna Coleman, BS 46 able to enjoy a world of possibilities. Juergen Schmidt, David Goldeen, BS 47 Grant Olsen, MBA, of My wife, currently at Genentech, BCEMBA, of Munich, Germany, Homer Hamlin, BS 47 Oakland, Calif., writes, “After five and my two daughters, 6 and 2, are is working on a new business model Tomomi Ito, BS 47 years of running M&A for a division also enjoying the Bay Area. Coming in health technology to improve John McNaughton, BS 47 of EMC, I’ve joined Zynga in the cor- from France we find this region processes and lower costs in Emmett Murphy, BS 47 porate development group (M&A). brings an incredible balance of work health delivery. He writes, “Given Gilbert Bracken, BS 48 If you know any talented teams in opportunity and family life.” the aging population trend, that Norman Crowell, BS 48 the social gaming space, interesting is the minimum I can contribute. Wilmer Grimm, BS 48 tech companies, or are looking to Unfortunately, it is not easy.” join Zynga, please reach out (I’m on Peter Silk, BS 48 LinkedIn and the alumni directory). Mary Jo Appel, BS 49 On the family side of things, my wife James Boornazian, BS 49 and I now have two young children, Friends Robert Griffith, BS 49 and my wife recently started her own Jay Martin, BS 49, JD 52 business called Best Mom Products. Richard Pickering, BS 49 Her flagship product is a talking CPR 1952 John Roeth, BS 49 kit safety product (http://www.talk- Julian Anabo, of Tustin, Calif., Donald Bruzzone, BS 50, MBA 52 ingcprkit.com).” writes, “Today marks the beginning Barbara Maggetti, BS 50 of my 56th year of success in the Carlyle Millar, BS 50 , of Preston Smalley, MBA engineering and selling of meat Danville, Calif., writes, “I left eBay last Donald Thorne, BS 50, JD 55 processing systems throughout this year to become the general manager Hugh Kelly, BS 51 continent and across both oceans, for Plaxo. Upon arriving, I refocused Robert Lewis, BS 51 obviously due in part to the work the business on the address book Frank Serpa, BS 51 that I accomplished at UC from space and in March 2011 was Antony Passemard, MBA 09, Harold Stone, BS 51 1952 freshman year and beyond in proud to launch a new service that with family June Roadman, MBA 51 engineering and business colleges. automatically maintains your con- Keith Brooks, BS 52 What a great institution and what a tacts’ info and refreshed our whole Margaret Butler, BS 52 Rags Srinivasan, MBA, of great life. Go Bears!” product line. It’s an exciting time for Cupertino, Calif., writes, “I recently John Liebert, BS 52 me to be able to apply the tools we published a book for small-business Lino Parenti, BS 52 learned at Haas in this new broader owners to help them make better 1972 Robert Albo, BA 54 role. At home my wife, Jeanine, and decisions about the latest social Hans Wiik, MPH, of Louisville, James Carlisle, BS 56 I are doing well and expecting our commerce craze-—Groupon. In Colo., is president of the Integrated Thomas Garvey, BS 56 third little one this September. Our my many conversations with busi- Physician Network, sponsored Janice Pausa, BS 56 son, Domenic, starts kindergarten nesses it was clear that they lack the by Centura Health in Colorado, Donald Rodgers, BS 56 that same month. Our little girl (1½) is tools and expertise to do the math. I a clinically integrated network of Harold Margolin, BS 57 just as beautiful as her mother.” am excited to share my knowledge medical practices and providers, Keith Moseley, BS 57 and experience through a book.” including more than 200 physicians Richard Mutti, BS 39 and 22 multi-specialty practices Omar Brubaker, MBA 57 in 35 different sites across north Marvin Hockabout, BS 59 Denver. They use one common James McLain, BS 59, MBA 63 BCEMBA electronic health record platform with one common medical record. Jack Scarzella, BS 59, MBA 61 He writes, “We are well positioned David Ryan, BS 62 2003 for Accountable Care Organization Leland Chandler, MBA 62 Chris Phenner, BCEMBA, (ACO) status for regional health care George Tubman, MBA 62 of New York, writes, “I resigned from delivery and payment reform with H Raymond Wallace, MBA 62 Thumbplay after five years to launch several sites NCQA Level 3 certified John Harrison, BA 57, MA 59, MBA 64 Typejack, a private social network of for Patient Centered Medical Home. Gary Baldwin, BS 66, MS 67, PhD 70 folks who refer jobs to one another. Vision and focus is on the triple Richard Merritt, MBA 68 If you’re reading this and you’re into aim of the Institute for Healthcare Lester Breiner, BS 69 helping folks find work they love, send Improvement: improvement in the David Maxwell, BA 67, MBA 69 Preston Smalley, MBA 08, with a blank email to [email protected] to patient experience, patient quality Richard Guyton, MBA 70 join us. Otherwise Erika and I are on wife Jeanine, son Domenic, and and lowering the overall cost of Meir Schneller, MBA 72 daughter Grace New York’s Upper West Side and health care. In 2010, IPN received Dona Speakman Hunn, BS 76, MBA 83 watching 15-month-old Will grow the NextGen national award for William Houg, BS 86 up along the mean streets of best large practice electronic health Mark Caldwell, MBA 92 Riverside Park.” record implementation in the nation.” Summer 2011 CalBusiness 31 Personal View

The Whistleblower’s Dilemma Gordon Massie, BA 73, MBA 77, talks about confronting fraud at AIG.

n 2005, Gordon Massie, BA 73 (Econ.), woodwork. So AIG created a code of ethics But you settled with AIG, after MBA 77, reached the pinnacle of his for employees that said if we knew of any you threatened to contact the Wall Street Journal. career, managing 60 professionals accounting problems we were required to Iand $20 billion of the high-risk assets of come forward. I also witnessed the impact of Initially I was delighted with the settlement. insurance giant American International Enron’s collapse on my friend and neighbor, But for the next three years I couldn’t shake Group (AIG). He came to AIG through its Richard Causey, Enron’s former chief depression. Some days I couldn’t get out of accounting officer. acquisition of Houston-based American bed. I couldn’t stop reliving my decision to General in 2001. I felt it was the right thing to do. It was time for blow the whistle. senior people to step up and create a more That depression ended in September 2008, Then Massie’s life crumbled. After unsuc- ethical culture. I also thought a lot about my when AIG blew up. This was the beginning of cessfully pressing AIG to recognize losses mom and dad and what they expected of me. my emotional recovery. When you’re a whistle- on investments, he blew the whistle on blower, people shun you. It’s like death or accounting fraud and was fired after What happened? disease. But with AIG blowing up, suddenly months of retaliation. Massie, who wrote a For 20 years I had excellent reviews and people were fascinated by my experience. book about his experience, visited Haas this increases in my compensation. But 30 I began to tell my story with pride. spring to share his story with students and days after I blew the whistle, the retaliation CalBusiness. Here is an excerpt from his began. First they took the High-Yield Bond Would you have had more impact visit, condensed and edited for space. Department away from me. No explana- if you had taken your story public in the Wall Street Journal? tion given. No advance notice. I was in a AIG became notorious for blowing large employee meeting and it was publicly After I received my settlement I felt guilty. I felt up in 2008, but you blew the whistle announced. like I sold out. I felt this mixed emotion about three years earlier. Explain the fraud accepting their money. I was an emotional that you exposed. I then accepted a transfer from the Houston wreck at the time it was resolved. But I am office to the New York office. I was promised AIG was not properly writing down its now telling my story. high-yield bonds at the time of its negotiations many new responsibilities. AIG was paying $10,000 a month to have me work out of the to buy American General in 2001. AIG’s What are the lessons you learned high-yield portfolio was overstated by nearly New York office, but in the five months I was from the experience? there, I was not given any new work. I was $2 billion. AIG had the ugliest portfolio Money and greed can often trump ethics. mankind had ever created. Many of their assigned to a tiny cubicle as far removed as possible. I was socially ostracized and physi- Corporate America needs whistleblowers but bonds were trading at pennies on the dollar. regularly retaliates against them. There can That value should have been written down cally isolated. I was left out of meetings and emails, and I was shunned by my peers. be a high personal price to pay for acting in before the merger. The AIG stock price should an ethical manner. However, doing nothing have been lower and AIG would have had to It was clear to me I was being set up for ter- to stop fraud is not the same thing as doing produce more stock to buy American General. mination. I was angry, depressed, humiliated, nothing wrong. lonely, and powerless. You said the inflated stock price was one reason you blew the whistle. So you hired a lawyer. Visit CalBusiness online for more What were other reasons? excerpts from the interview, a video of My lawyer said this was the most egregious Massie’s lecture at Haas, and Massie’s In 2005, AIG was on the front page of the case of retaliation in his 20 years of practicing warning signs of an unethical corporate Wall Street Journal every day for accounting law. We sent AIG a cease-and-desist order and culture: haas.berkeley.edu/calbusiness/ fraud. The regulators were coming out of the massie. Learn more about Massie and I was fired on the spot. That was probably the his book at www. aigwhistleblower.com. darkest day I can remember.

32 CalBusiness Summer 2011 Onlycan investYou in our future.

America’s Most Innovative MBA Team

Blake Holland, Nancy Unsworth, Brandon Piper, Every gift to the Haas Fund makes a difference to the next Rahul Bijor, and Scott Van Brunt, all MBA 12 generation of Berkeley-Haas innovative leaders, like these students who won the national Innovation Challenge. The five-member team clinched the title of “America’s Most Innovative MBA Team,” thanks in part to the new Haas curriculum. Our winning legacy wouldn’t be possible without donors like you. Only you can have a lasting impact, by making a donation to the Haas Fund today.

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Find out how alumnae thrive, juggle, and balance Join the Berkeley-Haas Network of Women (NOW), one of our newest affinity subgroups on LinkedIn, where you can: • discuss best business practices • network with women in your region or industry • ask questions • share news, ideas, and advice with fellow alumni Sign up today on LinkedIn, and discover our many thriving Haas-exclusive groups.

Join the Berkeley-Haas Network of Women on LinkedIn.