Multi-Generational Staff

INTRODUCING WINTER 2016 Generation Z

MANAGING YOUR Multi-Generational Staff

2017 ISI/MIAMA Conference & Trade Show Preview

COMPETITORS COLLABORATE FOR SUCCESS Floyd Hall Arena and Ice Vault Arena

EMPLOYMENT ISSUES Minimum Wage Increase & Overtime Rule

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DoubleTree by Hilton Bloomington - Minneapolis South May 30 - June 2 Skateisi.org/conference Volume 19, No.2 IN THIS ISSUE Winter 2016

ICE SKATING INSTITUTE 6000 Custer Rd., Bldg. 9 22 Plano, TX 75023 Phone: 972-735-8800 Fax: 972-735-8815 email: [email protected] website: skateisi.org PUBLISHER Ice Skating Institute EDITOR Eileen Viglione Minimum Wage Hike 12 Social Media Buzz EDITORIAL ADVISORS Kim Hansen Liz Mangelsdorf Multi-Generational Coaches’ Corner 30 ADVERTISING/ Staff TRADE SHOW DIRECTOR Carol Jackson GRAPHIC DESIGNER Selma Filipovic CONTRIBUTORS Shelly Bressler Kevin McCormack Catherine Mitchell Dean Mulso 18

2017 ISI/MIAMA Ice Arena Conference & Trade Show Preview ...... 4

Neighboring Arenas Prosper with Collaboration...... 6 Kevin McCormack

The ISI EDGE (USPS 017-078, ISSN Minimum Wage Hike/New Overtime Pay Rule...... 12 1522-4651) is published quarterly (Fall, Winter, Spring, Summer) by the Managing Your Multi-Generational Staff ...... 18 Ice Skating Institute, 6000 Custer Road, Building 9, Plano, TX 75023. Eileen Viglione Periodicals postage paid at Plano, TX, and at additional mailing ofﬁces. How to Generate Social Media Buzz ...... 22 POSTMASTER NOTE: Send address Catherine Mitchell changes to ISI EDGE, c/o The Ice Skating Institute, 6000 Custer Road, Building 9, Plano, TX 75023. Printed It’s an Augmented World! ...... 26 in the U.S.A. Catherine Mitchell Subscriptions available through membership only. Coach Celebrates 40 Years with ISI ...... 28 ©2016 by the Ice Skating Institute. Shelly Bressler Reproduction in whole or in part is prohibited unless expressly authorized in writing by publisher. All Coaches’ Corner ...... 30 rights reserved. Opinions expressed by contributors do not necessarily represent the views of the Ice District & Association Updates ...... 32 Skating Institute, the publisher or the advertisers. Submissions of Calendar ...... 36 manuscripts, materials, photographs, and artwork are made at mailer’s risk and must include self-addressed SnapShot...... 38 envelope with sufﬁcient postage for return. No responsibility will be assumed for unsolicited materials. ISI reserves the right to edit material submitted for content and space consideration. Dedicated to providing leadership, education and services to the ice skating industry. Annual Conference & Trade

ISI INTERNATIONAL In 2017, the ISI unites with the Minnesota Ice Arena Manager’s Association HEADQUARTERS (MIAMA) to serve up an exceptional joint conference and trade show in Minneapolis. Scheduled May 30 – June 2, this event will take place at the MANAGING DIRECTOR Liz Mangelsdorf DoubleTree by Hilton Bloomington – Minneapolis South. CONTROLLER Elizabeth Kibat Located just minutes from the Minneapolis – in the ice sports industry, from ice arena operators MEMBERSHIP COORDINATOR St. Paul International Airport and the world- to skating coaches. Sandey Carlsen renowned Mall of America, the DoubleTree is Three iAIM track offerings, plus the new Advanced NATIONAL SKATING PROGRAMS & centrally located within close proximity to the Twin EVENTS DIRECTOR Skating Director course, will be available, as well Kim Hansen Cities’ many attractions, including Target Field as a one-day certiﬁcate course for managers/ COMMUNICATIONS MANAGER/EDITOR (home of the Minnesota Twins), the Minnesota operators. A special weSKATE Instructor training Eileen Viglione Zoo, numerous golf courses, theaters, restaurants, will be offered in which coaches will be able to ADVERTISING/TRADE SHOW DIRECTOR clubs and shops. The nearby historic Mill District, gain certiﬁcation for levels Freestyle 1-10. On-ice Carol Jackson one of the oldest areas of Minneapolis, offers sessions will take place at Bloomington Ice Garden. OPERATIONS DIRECTOR museums, parks and walking tours of the riverfront. Jeff Anderson Watch for more information at skateisi.org/ The ISI/MIAMA Ice Arena Conference & Trade conference, in ISI email and in the 2017 ADMINISTRATIVE ASSISTANT Angela Tooley Show promises to deliver rewarding professional Conference & Trade Show prospectus in the next development opportunities for all those who work issue of EDGE. MEMBERSHIP SERVICES Jennifer Carlsen Carla Murrell Wendi Osterheldt Shirley Rothrock

ACCOUNTING ASSISTANT Devan Zimmerman

ISI OFFICERS

President Rob McBride 1st Vice President Janice Forbes 2nd Vice President Lisa Fedick Treasurer Kevin McCormack Secretary Margy Bennett Session Highlights Immediate Past President Jim Hartnett Past President Jim Lange • Arena Programming • Indoor Air Quality DIRECTORS • Business Plan Development • Dehumidification • Program Budgeting • Equipment Maintenance District 1 Alane Swiderski • Managing Public Sessions • Technology District 2 Robyn Bentley District 3 Tiesha DiMaggio • Risk Management • Retail Sales District 4 Christine Wilson Brinton • Ethics & Creating a Professional Culture • Ice, Dasherboard & Glass Maintenance District 5 Larry LaBorde District 6 Julie Goddard • Human Resources • Hockey Tournaments, Leagues, Schools District 7 Cassandra MacDonald • Ice Maintenance • Ice Installation District 8 Vicky Klinko-Osseland District 9 Rachel Bruemmer • Program Retention • Skating Shows/Recitals District 10 Jane Schaber • Customer Service • Skating Competitions District 11 Caroline Baker District 12 Debbie Lane • Marketing • Figure Skating Programs District 13 • Social Media • Skater Development Model District 14 Paige Scott • Sponsorships District 15 Randy Winship • Synchronized Skating Teams • Website Development District 16 Cindy Solberg • Theater on Ice & Collegiate Teams District 18 Glyn Jones Builders & Suppliers Doug Peters iAIM Certification Courses Instructors David Santee Commercial Facilities Scott McCoy Public/Not-for-Profit Facilities Ed Peduto • Certificate of Arena Operations Part 1 • Certificate of Arena Management Part 3 Schools/Colleges/Universities Jamie Baringer • Certificate of Arena Programming Part 1 • Advanced Skating Director Course PSA Representative Gerry Lane ISIAsia Representative Harry Janto Leo PPIRMC Representative Ryan Shaffer Networking Opportunities MIAMA Representative Troy Ciernia MIRMA Representative Judy Sniffen • Section Meetings • Annual Awards Luncheon Education Foundation Don Bartelson • Joint Presidents’ Reception • Trade Show and Cocktail Reception Lifetime Honorary Member Carol Zdziebko • Breakfast Roundtables

4 ISI EDGE WINTER 2016 Show Heads Up North

Keynote Speaker Heard on ‘Laugh USA’ Steve Gilliland, featured regularly on SiriusXM Radio’s “Laugh USA,” will headline the opening of the 2017 ISI/MIAMA Ice Arena Conference & Trade Show on Tuesday, May 30. Recognized as a master storyteller and brilliant comedian, Gilliland is a member of the Speaker Hall of Fame and author of several books. He shows audiences how to open doors to success in their careers, their relationships and their lives. TENTATIVE SCHEDULE

Don’t miss our Cyber Monday deal on Monday, Nov. 28. Tuesday, May 30 CYBER Register online and save $130! Full conference • iAIM/General Sessions MONDAY registration: $395. Offer valid through midnight CST • Buffet Lunch sponsored by MIAMA for ISI Administrative and Professional member SALE • Conference Opening & Keynote Speaker attendees only. Online registration only. • District Meetings

Wednesday, May 31 Attendee Conference Registration • Breakfast Roundtables Full registration includes all presentations, awards luncheon, trade show and presidents’ reception. • General Sessions Daily registration includes presentations and activities for that day only. • Section Meetings • ISI Awards Luncheon Full Registration* Prof/Admin Member Non-Member • “Suite Night” by the Pool Cyber Monday (For members only. Must be done online.) $395 (Social event sponsored by MIAMA) Early Bird Deadline: Feb. 1 $425 $525 Advance Deadline: April 15 $475 $575 Thursday, June 1 Standard Deadline: After April 15 $525 $625 Thursday Only $149 $249 • On-Ice Sessions at Bloomington Ice Garden • iAIM Courses and General Sessions Daily Registration • weSKATE Intermediate/High Level Combo Tuesday, Wednesday $200/day $300/day Certiﬁcation Course (Freestyle 1-10) Friday $50 $150 • Trade Show and Cocktail Reception

* Registration must be postmarked by the deadline dates to receive Early Bird and Advance rates. Friday, June 2

• CAE Course Hotel Amenities • iAIM Study Sessions, Exams and Graduation Ceremony DoubleTree by Hilton • Complimentary parking & shuttle to Bloomington-Minneapolis South Minneapolis — St. Paul International • General Sessions 7800 Normandale Blvd., Minneapolis 55439 Airport and Mall of America • Trade Show and Buffet Lunch Group Rate Per Night: $114, plus tax • On-site dining and full bar at The weSKATE National Instructor Training Crescent Kitchen Group Code: ICE Program is designed to educate and train • Fitness center Group Rate Deadline: April 25 instructors in consistent techniques, standards • Indoor swimming pool and whirlpool and professional requirements of teaching the Reservations: 1-800-222-TREE or weSKATE program. skateisi.org/hotel • Complimentary Wi-Fi in all guestrooms

ISI EDGE WINTER 2016 5 NEIGHBORING ARENAS PROSPER WITH COLLABORATION “C” stands for Cooperation, not Competition!

by Kevin McCormack ick up the newspaper or watch the news today and you’ll arenas, a mere seven miles apart, are proving that not only can find a divided country. No matter what your affiliation two competitors work together, they can cooperate, grow hockey P— Democrat or Republican, Jew or Gentile, rich or poor and ice skating and prosper while doing so. — there is rarely agreement on the issues facing our nation and In spring 1998, Floyd Hall Arena opened on the Montclair the world, much less the solutions. And compromise does not State University campus in Little Falls, N.J. Born out of a unique appear to be an option. We move further apart politically and public/private partnership, Floyd Hall Arena and Yogi Berra ideologically every day. Perhaps though, there is a little bit of Stadium were built through the foresight of businessman Floyd hope in Northern New Jersey where two privately owned ice Hall and through his generous donation to Montclair State University. Floyd Hall Arena grew over its first few years into a premier hockey and skating facility teaching thousands of Floyd Hall Arena and Ice Vault people how to skate and play hockey, serving as the home ice for up to eight high schools and providing ice for many area have been able to work together, travel programs. cooperate and prosper, because Between 2002-06, 10 new sheets of ice were built within 15 miles of Floyd Hall Arena. Most of the ice sheets were at new, both have the same goals: to grow privately owned facilities, and apparently many owners thought, the sports of ice hockey and skating, “If you build it, they will come.” The fact was, however, that and to have the best hockey and many of the arenas did nothing except divide up a fairly small pie of business and take from existing facilities. The supply far skating programs in the area. outweighed the demand. Several of these arenas have closed their doors, changed ownership or have not prospered.

Floyd Hall Arena staff

6 ISIS EEDGEDGEDGG E WINWWIWINTERTERT ERR 20120220160 6

Several members of the Ice Vault Arena staff

“Working closely with Floyd Hall Arena has provided a healthy rivalry rooted not in animosity but in mutual respect.”

— Jimmy Hunt Vault Arena Vice President of Hockey Operations

MUTUAL GOALS together, cooperate and prosper, because we both have the same One of the new arenas that was built, just minutes from Floyd goals: to grow the sports of ice hockey and skating, and to have Hall Arena, is the Ice Vault Arena in Wayne, N.J. With the the best hockey and skating programs in the area. close proximity of the two arenas, inevitably competition for “Working closely with Floyd Hall Arena has provided a healthy customers would develop. From day one, though, other than a rivalry rooted not in animosity but in mutual respect,” says Ice few logical switches like a high school changing arenas because it Vault Arena Vice President of Hockey Operations Jimmy Hunt. was basically next door to Ice Vault Arena, there has rarely been “Parents and players have seen ownership and management a conflict or “theft” of a customer. Yes, some figure skaters and work side by side on projects that have provided both sets adult league teams went searching for better ice times or better of customers enjoyable experiences. I find that this type of ice prices, but overall there was minimal switching. By the fall cooperative leadership sets a positive tone rooted in a sense of of Ice Vault’s second year, Floyd Hall Arena and Ice Vault were trust and familiarity that trickles down to the customers.” working together on a middle school league, cooperating on Each arena has its own way of building and growing. Ice Vault ways to grow skating and hockey in New Jersey and eventually leans toward the foundation of USA Hockey by having strong co-hosting USA Hockey Nationals. We have been able to work high quality travel programs and the U.S. Figure Skating Basic Skills Program. Ice Vault has revolutionized how travel hockey

8 ISI EDGE WINTER 2016 BENEFITS OF WORKING TOGETHER

What can other arenas learn from the collaborative relationship between neighboring New Jersey rinks, Floyd Hall Arena and Ice Vault Arena?

“ Competition is healthy, and like winning and “ There is strength in numbers. The sharing of knowledge and losing games, it can either be done well or information can lead to positive growth for all parties. Knowledge poorly. The collaboration and rapport we and sharing will lead to mutual respect and allow for participating have developed with FHA has become an businesses to think outside their physical box. To be able to rely asset to our culture and our brand.” upon others at times of need is not a weakness but a strength in

— Jimmy Hunt one’s conﬁdence in their abilities. There is nothing that any of our Ice Vault Arena vice president of hockey operations facilities do that is rocket science. The sharing of information will lead to those parties having a more successful business.” — Bobby Reiss Ice Vault Arena owner

“ I think other arenas can learn that promoting our sport is one of the best ways to grow our sport and our industry. Hosting tournaments in both rinks gives customers who may not visit this arena a way to “ We want to promote ice skating and hockey, be exposed to our facility. Working together to grow our sport will and it’s better to do so with a partner than in return grow our business.” alone on an island!”

— Andrea Astorga — Nancy Hughes Floyd Hall Arena assistant general manager Ice Vault Arena administrative hockey director

“ Other arenas have to keep their minds “Competition does not always have to be negative. You cannot open to win-win situations even with their change who builds a similar business near you, but you do have competitors. This can only occur if arenas control over the impact it has on you and your customers. Sure, have a relationship with their competitors.” skaters and players in our area have a choice when it comes to

— Larry Hall where they should go to participate in learn to skate, or seeing Floyd Hall Arena owner which local travel team they have a better chance at making, but dominating the market is rarely the answer to everything because then the quality of the product you offer can suffer.

“ Arenas that are very close in proximity “ We offer the best product we can and having a positive relationship (Floyd Hall and Ice Vault) need to support with another nearby rink allows us to offer our customers even one another, even though they are in more — it means having access to a pool of additional ice time competition with each other. Both facilities only a short drive away when you receive more entries for your are very busy throughout the year, and with hockey tournament than you thought you were going to have. It the high demand for ice and the growth means sharing employees, who then receive experience in a wider of the sport of hockey, arenas must utilize array of areas and issues than you alone can offer, which ultimately their partnership to accommodate big makes them better employees. It also means having the ability to tournaments or skating venues. This will not share resources when you realize at 1 a.m. that you do not have the only help each facility ﬁnancially, but it will materials necessary to hang the local high school hockey team’s also gain respect and trust from customers banner in the rink. Floyd Hall Arena and Ice Vault work well together who recognize the positive relationship despite being competitors, and I honestly believe that both arenas between the facilities.” are better because of it.”

— Jourdan Ozga — Megan Ripley Floyd Hall Arena hockey director Floyd Hall Arena assistant manager

ISI EDGE WINTER 2016 9 “We forced each other to raise the bar and improve the quality and variety of programs and services we offer, because that is the only way to survive.”

— Kevin McCormack Floyd Hall Arena, Vice President of Arena Operations

organizations operate in this area. By offering one price, high- level training year round, included in player tuition fees, they have made their arena a year-round destination for travel hockey. On the other hand, Floyd Hall Arena has its roots in the ISI philosophy of “participation, not elimination.” With a great variety of hockey and skating programs for skaters and players ™ of all ages and abilities, the arena has grown not only the house ARID-Ice scores league hockey player or recreational skater who may only desire to skate once a week, but also the elite athlete. with a fog, condensation, mold and Our differing philosophies have made each other better. We have copied some of each other’s ideas, but more importantly drip free environment for over 400 we forced each other to raise the bar and improve the quality NHL,Triple A, Double A, Collegiate, and variety of programs and services we offer, because that is the only way to survive. This cooperation has led to success in Recreational Ice Rinks and Curling many ways. By working together with us, Ice Vault was able to Clubs Across North America. win the bid for USA Hockey Nationals four times in the last eight years. Floyd Hall Arena has been able to take more teams in our These facilities benefit from ARID-Ice desiccant tournaments, because we can lease ice at Ice Vault. dehumidification for full capacity enhanced humidity Perhaps there is something to be learned here for all of us. While control while maintaining automatic indoor air quality. we may do things differently and have contrasting opinions and philosophies, we have a common goal: to put more people on the ARID-Ice by Controlled Dehumidification has provided ice, teach them to skate and make them lifelong customers. In the humidity and indoor air quality control technology to big picture, maybe the politicians, the members of our industry the Pittsburgh Penguins, New Jersey Devils, Jacksonville and the people of this country can learn that we are stronger and Barracudas, Florida Panthers, Houston Aero’s, University of better when we work together, cooperate and pull in the same Notre Dame and Penn State University just to name a few. direction rather than when we do not listen, talk over each other, Contact our application specialists to learn show disrespect and demean one another, or point ourselves in the how your arena can benefit from ARID-Ice opposite direction and work against each other. Each individual skater, hockey or skating program, governing body, trade association technology. Call 810-229-7900 today. and arena bring value to this industry. All of us work to increase participation and help athletes grow in the sport and as people. It is not the “ISI way,” the “USA Hockey way” or the “U.S. Figure Skating way.” As long as more people are skating, playing hockey, having fun Controlled Dehumidification and learning, our industry will achieve greater success. ctrdh.com We would like to hear your stories of working together and cooperating with other rinks, other businesses and other industries. Reaching out and changing the dynamic starts with you! Please send to [email protected].

Kevin McCormack, CAO, CADCR, is the vice president of arena operations at Floyd Hall Arena in Little Falls, N.J., and Danbury Ice Arena in Danbury, Conn. He serves as treasurer on the executive committee of the ISI board of directors. He is also the vice president of the Metropolitan Ice Rink Manager’s Association. He can be reached at kmccormack@ﬂoydhallarena.com

10 ISI EDGE WINTER 2016 One Size Fits All??

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Rink Insurance Program underwritten by an A+ Insurance Company MINIMUM WAGE HIKE How Will it Impact Business?

n July,  U.S. cities, states and counties, plus the District of Columbia, raised their minimum wage mirroring the legislative Iinitiative to increase the minimum wage across the country. The minimum wage was increased in 15 places: two states — Maryland and Oregon, plus Washington, D.C., Los Angeles County, Calif., and 11 cities (including Chicago, eight cities in California and two in Kentucky), according to the The Wall Street Journal. At the federal level, the Obama Administration has expressed support for raising the minimum wage from $7.25 to $12 per hour by 2020. We polled arenas across the country, asking: “How will an increase in minimum wage aﬀect your business?” Their responses are as follows:

“We’re at $9.75 per hour right now and to see a three-tier minimum wage that lost revenue that we would have been headed to $11.25 per hour next July. perhaps sets the wage lower for a 16 to spending on infrastructure. We expect We’ll raise prices to cover the additional 20 year old, with little to no experience, locations to start suffering. cost. This won’t matter much in the who is working a part-time job. “We would love to hear how the industry long run. Portland is in a long period “Over time we will have to adjust. is going to turn this negative attitude of growth due to increasing population, Between the minimum wage and the around and help us see a positive and the inﬂux of Californians.” new salary level for exempt employees, business model ahead.” Don Baldwin we will have to consider different ways Regional and General Manager to run our business, price increases and Philip Linssen Chief Executive Ofﬁcer Lloyd Center Ice Rink, Portland, Ore. possibly trying to do more with less staff. San Diego Ice Arena, San Diego, Calif. ______Time will tell.” ______“Raising the minimum wage to $12 to $15 Kevin McCormack “We project that our labor costs will an hour will have the greatest impact on Arena Operations Vice President our business. This alone will increase Floyd Hall Arena, Little Falls, N.J. increase by approximately $750,000 our payroll cost by 20 to 30 percent. In ______annually by 2022 when minimum a business that is very labor intensive, wage reaches $15 per hour. We need to “Due to the way SDIA runs its programs, this will hurt us drastically. The bigger increase wages across the board, not just similar to Skate Town, we staff a large impact will be in other employee for those that make minimum wage as amount of base-pay employees (kids pay classes. Skating coaches, hockey it’s not fair to pay someone who has been between 14 to 20 years old). In San coaches and ice resurfacer drivers will here for a while the same wage as a new Diego, we now have to pay $10.50 now all look to be paid more. employee. We have started increasing per hour and it’s going up to $11.50 prices already to attempt to compensate “We can easily see a $15 minimum wage in January. Our nearest competitor is for this increase in labor costs and we’re increase in our total payroll by hundreds Poway Ice, four miles from us, but in already feeling the impact. of thousands of dollars per year. We another city, thus their base wage will cannot raise prices enough to keep pace stay at federal levels, $10 per hour — “When the minimum wage was increased, with that. I would have to imagine that a large differential in labor costs. we were told that we would have to this increase would impact our bottom increase prices and/or change our “Also, I believe it’s unfair to pay this high line directly for the foreseeable future. It business model. We plan to do both. We wage to kids who we have to invest a will also hurt the workforce of the future, are investigating using touch screen large amount of time to manage. We because we will not be able to afford to kiosks to sell admission stickers rather expect the labor costs of the rink to hire high school and college students with than have a cashier on duty. We may increase by at least $1 million this next little or no work experience at $15 per hour. eliminate our café and use vending year, an enormous amount to recover machines instead. Functions with “We anticipate the wages in our area to in my market where we are overbuilt. marginal income contribution will need go to $15 per hour due to the cost of We will start by redesigning our labor to be eliminated. living and the fact that New York State business model and deduce labor, thus has already passed this law. This will service to the customers will be reduced, Our business model has much higher hurt our business. We would have liked causing customer dissatisfaction and labor costs than most ice arenas as we

12 ISI EDGE WINTER 2016 fit all our public session guests with skates and strive to keep our facility immaculate and in top condition. We 2016 State Minimum Wage Highlights may have to eliminate fitting guests with skates, compromise on keeping our facility as clean and well maintained, • New York became the second state to pass a new law that would raise reduce our frequency of sharpening the minimum wage in New York City to $15 per hour by the end of 2018. skates, etc. If those measures don’t Washington D.C. followed suit, enacting a law to raise the minimum wage enable us to remain solvent, we will in the district to $15 per hour by July 1, 2020. likely go the way of the dinosaurs. I don’t think that the consumer is ready to pay • The new law in California increases the minimum wage to $15 per hour $20 to go skating or $15 for a foot-long by Jan. 1, 2022, for employers with 26 or more employees. For employers sandwich!” with 25 or fewer employees, the minimum wage will reach $15 per hour Scott Slavensky by Jan. 1, 2023. Beginning the first Jan. 1 after the minimum reaches $15 General Manager Skatetown Ice Arena, Roseville, Calif. per hour for smaller employers, the minimum wage is indexed annually ______for inflation. “It will affect our bottom line but not • Oregon established a series of annual minimum wage increases from July 1, significantly. Our concession stand will 2016, through July 1, 2022. Beginning July 1, 2023, the minimum wage see the major hit in loss of profits. The rate will be indexed to inflation based on the Consumer Price Index. price point threshold for the customers versus the cost of product and labor will • Fourteen states began 2016 with higher minimum wages. Of those, make it very hard to sell products at a 12 states increased their rates through legislation passed in the 2014 or 40 to 100 percent profit margin. Overall, 2015 sessions, while two states automatically increased their rates based we have adjusted our main source of on the cost of living. revenue (ice rate) by increasing it by $5 an hour. We will be at $225 an hour as of • Of the 11 states that tie increases to the cost of living, eight did not September 2017. I believe this will be the increase their minimum wage rates for 2016. Colorado provided for an main increase we will see in many cases 8-percent increase and South Dakota granted a 5-cent increase per hour. in Minnesota facilities.” Increases in Nevada took place in July. Dean Mulso Recreational Facilities Manager Source: National Conference of State Legislatives (ncsl.org) City of Burnsville, Minn. ______

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ISI EDGE WINTER 2016 13 Minimum Wage by State “… I believe it’s unfair to pay this high wage to kids *Effective as of Aug. 1, 2016 who we have to invest a large amount of time to manage. We expect the labor costs of the rink to increase by at least $1 million this next year, an enormous amount to recover in my market where we are overbuilt.” — Philip Linssen, San Diego Ice Arena

States with minimum wage rates higher than the federal States with minimum wage rates the same as the federal States with no minimum wage law (federal minimum wage rate applies) States with minimum wage rates lower than the federal (federal minimum wage rate applies)

› Alabama: No state minimum wage. › Iowa: $7.25 › Nevada: $8.25 (with no health 2017; $10.75 effective July 1, 2018; › Alaska: $9.75 › Kansas: $7.25 insurance beneﬁts provided by $11.25 effective July 1, 2019; $12 employer); $7.25 (with health insurance effective July 1, 2020; $12.75 effective › Arizona: $8.05 › Kentucky: $7.25 beneﬁts provided by employer and July 1, 2021; $13.50 effective July 1, › Arkansas: $8 ($8.50 effective Jan. 1, › Louisiana: No state minimum wage. received by employee.) 2022) 2017) › Maine: $7.50 › New Hampshire: $7.25 › Pennsylvania: $7.25 › California: $10 ($15 effective Jan. 1, › Maryland: $8.75 ($9.25 effective July 1, › New Jersey: $8.38 2022) 2017; $10.10 effective July 1, 2018) › New Mexico: $7.50 › Rhode Island: $9.60 › Colorado: $8.31 › Massachusetts: $10 ($11 effective › New York: $9 ($15 effective Dec. 31, › South Carolina: No state minimum › Connecticut: $9.60 ($10.10 effective Jan. 1, 2017) 2018) wage. Jan. 1, 2017) › Michigan: $8.50 (Applicable to › North Carolina: $7.25 › South Dakota: $8.55 › Delaware: $8.25 employers of two or more employees. $8.90 effective Jan. 1, 2017; $9.25 › North Dakota: $7.25 › Tennessee: No state minimum wage. › District of Columbia: $11.50 ($12.50 effective Jan. 1, 2018) Ohio: $8.10 (Employers with annual effective July 1, 2017; $13.25 effective › › Texas: $7.25 gross receipts of $297,000 or more.); July 1, 2018; $14 effective July 1, 2019; › Minnesota: $9.50 (Large employer $7.25 (Employers with annual gross › Utah: $7.25 $15 effective July 1, 2020) –enterprise with annual receipts of $500,000 or more.) $7.75 (Small receipts under $297,000.) › Vermont: $9.60 ($10 effective Jan. 1, › Florida: $8.05 employer – enterprise with annual › Oklahoma: $7.25 (Employers of 10 or 2017; $10.50 effective Jan. 1, 2018) › Georgia: $5.15 (Applicable to receipts of less than $500,000.) more full-time employees at any one employers of six or more employees.) › Virginia: $7.25 (Applicable to employers › Mississippi: No state minimum wage. location and employers with annual gross sales of $100,000 irrespective of of four or more employees.) › Hawaii: $8.50 ($9.25 effective Jan. 1, › Missouri: $7.65 2017; $10.10 effective Jan. 1, 2018) number of full-time employees.); $2 › Washington: $9.47 › Montana $8.05 (Business with gross (All other employees.) › Idaho: $7.25 annual sales of more than $110,000); *The Oklahoma state minimum › West Virginia: $8.75 › Illinois: $8.25 (Applicable to employers $4 (Business not covered by the Fair wage does not contain current › Wisconsin: $7.25 of four or more employees, excluding Labor Standards Act with gross annual dollar minimums. Instead, the state family members.) sales of $110,000 or less.) adopts the federal minimum wage by › Wyoming: $5.15 › Indiana: $7.25 (Applicable to employers › Nebraska: $9 (Applicable to employers reference. of two or more employees.) of four or more employees.) › Oregon: $9.75 ($10.25 effective July 1, Source: United States Department of Labor

14 ISI EDGE WINTER 2016 INSURANCE

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The new overtime pay regulation, part-time people to cover hours or change be with their kids three days a week; established by the U.S. Department of the way we do business. We may have divorced employees especially suffer.” to raise prices, which is not the best idea Labor, is set to go into effect on December 1. Philip Linssen as we have raised some prices over the Under this new mandate, salaried Chief Executive Officer last few years. In our whole company, as San Diego Ice Arena, San Diego, Calif. employees making less than $47,476 per many as 15 employees may be affected.” ______year (or $913 per week) must be paid Kevin McCormack “We converted all employees who were for overtime, regardless of their title, job Arena Operations Vice President previously treated as exempt to hourly description, or managerial status. The main Floyd Hall Arena, Little Falls, N.J. even though they met the Department of exceptions are those who aren’t covered by ______Labor minimum weekly salary threshold. the Fair Labor Standards Act (FLSA). “We run with seven full-time staff and This affected around eight management In response to the new overtime rule, limited part-time staff so overtime for employees. Our management costs have increased as we now have to pay these employers can: any of our staff is limited — less than $2,000 annually.” employees overtime any time they exceed • Pay time-and-a-half for overtime work. eight hours in a day or 40 hours in a • Raiser workers’ salaries above the new Dean Mulso week. It was demeaning to the employees threshold. Recreational Facilities Manager and expensive for us. While this change City of Burnsville, Minn. • Limit workers’ hours to 40 hours per week. was intended to benefit the employees, ______none of our employees are happy about • Some combination of the above. this change. We will no longer be able Source: U.S. Department of Labor “This new rule won’t affect us. We only have one salaried individual at this location.” to compensate management for going We polled arena operators across the ‘above and beyond’ as they no longer ‘go Don Baldwin country, asking them how, or if, this new the extra mile’ without authorization to Regional and General Manager work overtime. Instead, they will either Lloyd Center Ice Rink, Portland, Ore. rule would affect their business. Their go home when the clock strikes 5 p.m. comments are as follows: ______regardless of the need to work extra, or “We will have to make some decisions on “We have no exempt employees. We we will be writing them up for excessive this. Almost all of our full-time employees don’t allow a 4x10-hour schedule due overtime. This is a recipe for disaster! Talk make under $47,500 and work well more to California’s overtime after eight-hour about unintended consequences!” than 40 hours a week. Raising them to rule, so everyone is on the 5x8-hour Scott Slavensky $47,500 to make them exempt is not day schedule, which some female General Manager an option. We will probably have to go employees hate, as they would rather Skatetown Ice Arena, Roseville, Calif. the hourly route and hire more full- or work less days longer so that they can ______

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Introducing Generation Z

by Eileen Viglione

n your arena, you’ll probably find everything, from their relationships and • Is distracted by social media. Gen five diverse generations working side how they learn to virtual reality training Z is somewhat more likely than their Iby side. Have you noticed that each and problem solving.” Millennial co-workers to blame social generation operates with their own set Gen Z is a highly educated bunch, with media for distracting them during the of attributes, principles and attitudes? a large number graduating from college — workday, according to a recent Time These are shaped by their life experiences. more than any previous generation. They magazine article. In order to have a successful team, are well versed at gathering research managers must create a work culture that online and often educate themselves by • Wants to work in a workplace setting, embraces these differences. This will help watching YouTube tutorials/videos. They rather than from a home office. to retain employees. literally have digital appendages that • Desires to be mentored. Nearly half of First, let’s take a look at America’s allow them to acquire what they want Gen Z says they want to be mentored youngest workers: Gen Z, also known immediately without having to work as by their bosses. as iGen — because their world is hard at gaining knowledge. Naturally, “iEverything” mobile devices. Born after they are considered the most influential • Values traditional benefits. While 1995, the oldest members of this group group of technology trendsetters — the office perks such as free snacks and are age 20, and you probably have quite a true digital natives of our world. a Ping-Pong table are attractive to few working in your arena. As the most diverse generation in U.S. these younger workers, Gen Z desires history, Gen Z does not recognize diversity, work that provides traditional benefits, Gen Z/iGen unless it’s absent, according to Jason including healthcare and a competitive (Born after 1995) Dorsey, Gen Z expert and co-founder salary. In fact, according to CNBC, of The Center for Generational Kinetics. Gen Z is more willing than previous Currently numbering 23 million, this They will never remember a time generations to relocate or work nights group is expected to become the fastest- before an African American president, and weekends to secure a job with a growing generation in the workplace and the legalization of gay marriage and competitive salary. marketplace over the next five years. 20-something billionaires. • Is self-motivated. The CNBC article What are the most defining Gen Z/iGen at Work characteristics of Gen Z? While members found that 76 percent of Gen Z see So what can you expect from Gen Z in are mostly adolescents and kids at this themselves as in control of shaping their the workplace? Aside from being tethered time, early indicators predict that they own career paths, and nearly half of to their smartphones, this pragmatic are self aware, self-reliant, innovative respondents said they have their own generation, according to The Center for and goal-oriented, according to The businesses, compared to 32 percent Generational Kinetics: Center for Generational Kinetics. “Most across all working generations. members don’t remember a time before • Prefers face to face conversations. social media. As a result, they tend to live Based on a recent survey conducted The center is exploring whether or not much more of their entire lives — from by Future Workplace and Randstad, Gen Z’s pragmatism will carry over into interacting with friends and family to 39 percent of Gen Z prefer in-person the workplace. Will they accept lower- making major purchases — online and communication to digital alternatives, paying jobs to gain entry into a career or via their smartphones,” says the center. such as email, social networking and hold out hoping for something better to “This could have profound implications for video conferencing come along?

18 ISI EDGE WINTER 2016 How do you hire these workers? Now let’s take a look at the other group and blames them for giving their You guessed it, online. They consult generations: generation the bad rap of acting entitled. various job sources and react favorable The first generation of children to grow to brief job descriptions. An ideal way Millennials/Gen Y up with busy schedules, Millennials are to capture their fleeting attention is to (Born 1977-1995) multi-taskers, technologically dependent create a video depicting what life is like and active in social and environmental at your workplace, according to a recent Millennials, also known as Gen Y, have causes. Due to their social nature, they enjoy article, “Gen Z — Manage, Reward, and surpassed Baby Boomers as the nation’s working in teams and want to understand Recognize this Youngest Generation,” by largest living generation at 74.9 million, their company’s mission or purpose. Gordon Food Service. according to Pew Research Center. How can you best engage Millennnials “Your training must include They will comprise 75 percent of the in your arena? Make them feel constructive criticism — correcting their workforce by 2025, according to Forbes valued, develop their leadership skills, mistakes, shaping their skills and building magazine. create an atmosphere based on open confidence,” says Ken Wasco, Gordon Individuals in this group are communication and allow a more relaxed, Food Service customer effectiveness undergoing various life transitions flexible work environment. manager. “And that plays right into their such as graduating from college, living In addition to educating them on sense of entitlement. Because Gen Z is independently or with roommates, the company mission and making it often educated, confident, and connected, buying a house, getting married and central to the working process, remind they’re eager to prove themselves. It’s up becoming a parent. According to the Millennial employees of their purpose, by to you to show them how their work has Center for Generational Kinetics, this offering recognition, according to a recent meaning and fits into the bigger picture.” group appears to be splitting into two Entrepreneur article, “This is How You’re Gen Z will want to be challenged different subsets, with one achieving Failing Millennials in the Workplace.” and recognized for their achievements, the traditional milestones of adulthood “After all, a recent survey conducted whether it is with a slight pay increase or and the other “floundering” — moving by Globoforce found that 70 percent time off. They will appreciate an employer in with their parents and struggling to of employees surveyed said they had a who is invested in their professional achieve financial independence. The greater emotional connection to their job development. first group can’t relate to the second when they were recognized for their work.”

ISI EDGE WINTER 2016 19 Generation X (Born 1965-1980) “ … If management only communicates one way, it Known as the “Latchkey Generation,” many risks creating tension and stress between Gen Xers grew up with parents working full time, or divorced, thus they are self- generations, resulting in difficulties working reliant. On the job, they enjoy working together and ultimately a less efficient workplace.” independently and do not like to be micro-managed. They also desire a work/ life balance in order to enjoy family time and attend their children’s extracurricular leadership styles, communication and • Be flexible in how you communicate activities and school functions. scheduling, according to “Managing to employees. Discuss their preferred Five Generations in the Workplace,” communication styles and engage in Baby Boomers by The Rocky Mountain Explorer. a variety of ways to get your messages (Born 1946-1964) Traditionalists and Boomers typically across. (For example, face-to-face prefer receiving communication face-to- meeting with a Traditional or Baby Baby Boomers were born after World face, via phone, or written memoranda, Boomer versus an email or Skype video War II and grew up during the civil rights while Millennials generally prefer to with a group of Millennials and/or movement and the Vietnam War. Highly communicate via instant message, text Generation Xers. ) educated, many were politically active and email. Gen Z, on the other hand, • Encourage Mentoring Programs. during the 60s and 70s. Teamwork and longs for old-fashioned, in-person Pair older and younger employees relationship building are important to this communication from supervisors. “If together so they can share their skills group, as is a flexible work environment management only communicates one that affords them the opportunity to way, it risks creating tension and and knowledge. Younger generations spend time with family, especially their stress between generations, resulting can teach older generations newer grandchildren. Leaders who strive to get in difficulties working together and technologies and older generations can them involved will motivate them. ultimately a less efficient workplace.” share industry and company knowledge. Companies that are not willing to be • Train managers and employees Traditionalists/Silents flexible with scheduling and benefits may regarding generational differences. (Born before 1945) risk alienating some of their staff. For This helps managers adapt their styles to instance, Traditionalists and Boomers bring out the potential in each of their Traditionalists — also referred to as the value retirement and healthcare benefits employees, and it creates harmony in “Silent Generation” because children of as well as part-time hours as they near the workplace. this era were expected to be seen and not retirement. Gen Xers prefer flexible heard — are in their 70s or older. While • Leverage each individual’s strengths. schedules to manage around their kids’ many have retired, there may be several in Each employee brings something events and/or schedules, but they also your organization. They are devoted to a unique to your organization, including want increasing compensation. Gen Z their past experiences which bring single employer, often willing to sacrifice and Millennials, on the other hand, are their personal life for their career. They are not as concerned about compensation, learning opportunities for all employees. dependable, respectful and loyal workers. but instead desire flexible schedules and Do you have tips on how to successfully In return, they expect to be appreciated perks such as a company phone. lead a multi-generational staff at your and respected by their employer. Most Managerial styles may also produce arena? If so, we’d love to share them in are “Type A” personalities and may need conflict since each generation has different a future issue. Please send to editor@ coaching on their communication and expectations. While Traditionalists, skateisi.org. people skills. They are also slow to adapt Boomers, and Xers prefer feedback during to change, so keep in mind that gradual their annual review, Millennials and Gen changes work best for this hardworking Z tend to need ongoing feedback and Sources: “Bridging the Generation Gap: How to Get generation. Employees Working Together Effectively,” Chief recognition. Without it, they may become Executive magazine; “Generations in the Workplace,” resentful, disconnected and unmotivated, The Rocky Mountain Employer; “Generations Working Managing the Together,” Northern Nevada Business Weekly; “Manage which results in declining productivity Multiple Generations More Effectively” and “Gen and a negative work environment. Z — Manage, Reward, Recognize this Youngest Multi-Generational Staff Generation,” Gordon Food Service; “How to Engage As you can see, managing a multi- How can you effectively manage Your Youngest Workers,” Randstad USA; “Leading the generational staff can pose some multiple generations in your rink and Four Generations at Work,” American Management Association; “How to Manage Your Small Business’ challenges especially when it comes to help them collaborate? Traditionalist Workforce,” MJ Management Solutions, Inc.

20 ISI EDGE WINTER 2016 AT WORK: Generations at a Glance

(Born after 1995) (Born 1977-95) (Born 1965-80) (Born 1946-64) (Born before 1945) iGen/Gen Z Millennials Generation X BABY TRADITIONALISTS GEN Y Boomers

They prefer: They want to: They enjoy: They: They want: Instant feedback Feel valued Work-life balance Value teamwork Respect for Mentoring Receive regular Regular feedback Desire to make a experience Personalized assurance Working contribution Private workspace Enjoy their work independently Need ﬂexibility recognition Traditional Understand Flexible schedule Like public Clear rules beneﬁts company’s recognition Loyalty from mission company

Communication Communication Communication Communication Communication Style (with manager): Style (with manager): Style (with manager): Style (with manager): Style (with manager):

In-person Email, text Email, phone Face-to-face, Face-to-face, printed (yes, surprise!) meetings agenda/memorandum

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ISI EDGE WINTER 2016 21 How to Generate Social Media Buzz without Going Berserk Get noticed on Instagram and Snapchat

by Catherine Mitchell

Snap! Are there Snapchatters in your life? You know, that funny yellow icon with the polka dots, where people draw on photographs of their faces or add silly artwork?

f you’re not using Snapchat, chances are you’re a bit over MESSAGING APPS ON THE RISE 30. But for the under-30 crowd, it’s the latest and greatest. Let’s look at these two platforms that have been growing steadily And Instagram? No, not Pinterest – that’s different. I for the past few years: Instagram and Snapchat, both highly Instagram is a photo and video sharing app, also popular with popular with Millennials (18 to 34 year olds), but also seeing an those under 30, but seeing growth in the over-30 group. Add a uptick with other demographics. photo and make it special with a variety of filters. Now, you can post a video on Instagram too. Since Facebook launched social media in 2004, it’s remained If it’s not yet clear, these two newest darlings of social media a top platform and reaches several key demographics. For are important to any business with an interest in the under-30 example, it’s still the top choice of 82 percent of 18 to 29 year set. And good news — they are evolving and creating ways for olds, according to a 2015 study by the Pew Research Center. users and businesses to connect. For the 13 to 17 demographic in the U.S., however, the most Maybe not such good news, if you’re not sure how to play with popular platforms after Facebook are Instagram and Snapchat. these new tools. But if creating a good flow of students and visitors For 16 to 19 year olds, Instagram and Snapchat are used for is key to the health and growth of your business, then pay attention. messaging 47 percent of the time, while Facebook Messenger New social media platforms can help, but you want to make smart is used 50 percent of the time, according to a recent study by choices about where you dedicate your time and resources. Refuel Agency on the habits of Digital Millennial Teens.

22 ISI EDGE WINTER 2016 Considering that these two platforms have only been around a few years, compared to over a decade for Facebook and Twitter, those are impressive usage numbers. Facebook even purchased Instagram in 2012, deemed a wise buy as the newer platform outperformed Facebook with 20 percent more growth the following year. Originally designed as mobile platforms for messaging, Instagram and Snapchat have quickly developed interesting ways for brands and businesses to engage users. Both Snapchat and Instagram take messaging a bit further, focusing on visuals in ways that are challenging Facebook and Twitter. With their growing user bases of young and engaged digital teens, Snapchat and Instagram attract businesses that focus on this demographic. And both are making it easier for small businesses to create great content and generate a return on the investment in time and resources.

So, what are the key features of Instagram and Snapchat? Let’s break it down.

Snapchat Instagram Primarily a visual messaging Primarily a photo-sharing service, using Snaps service Reaches 41 percent of 18 to 32 36 percent of U.S. users are in the U.S. 13 to 29 (57 million) Minneapolis/St Paul

Can hashtag photos and Can add location-based search for hashtags in the geoﬁlter, a graphic that the Explore feature; allows user places on a photo geotagging (adding latitude and longitude) to photos

Images and videos last 24 Can share and edit videos hours, then disappear of up to 60 seconds in length

Metrics must be inferred (upticks in website visits), Can track metrics and but you can track Views and engagement using Insights Screenshots in the app

Offers paid options for Offers paid options for businesses businesses

Best Way to Spend $$

Promoted Posts: On-Demand Geoﬁlters: you set the budget, targets $5 and up, easy to design, (by interests, location), and schedule, and purchase at timeframe in app similar to snapchat.com/on-demand Facebook sponsored posts

ISI EDGE WINTER 2016 23 With their growing bases of young and engaged digital teens, Snapchat and Instagram attract businesses that focus on this demographic. And both are making it easier for small businesses to create great content and generate a return on the investment of time and resources.

YOUR INSTAGRAM PROFILE Instagram is available as a mobile app and on a web browser. Instagram offers the ability to promote posts, similar to Boosts Earlier this year, Instagram rolled out Instagram Business Tools, or Sponsored Posts on Facebook. You can use hashtags to find a suite of tools that allows businesses to easily and quickly trending content, track and share related content, and drive launch and manage campaigns on the platform. If you have a sharing of your own posts. For example, a search of the hashtag Facebook Page for your business, you can convert your page into #iceskating produced 1,379,217 posts, while #iceskatingrink an Instagram account, carrying over your profile information produced 14,538 posts. Adding a locale is a good way to focus and making it quick and easy to begin a campaign on Instagram. on your target audience. Instagram’s new support of businesses on the platform is still being developed, but here are some highlights. First, the ability to parlay your existing Facebook Page followers YOUR SNAPCHAT PROFILE into a new Instagram account makes it easier and faster to launch Snapchat is a mobile app, so you will only be able to use it on the new profile and gain traction on the platform. a smart phone, and it’s available for iOS and Android models. Secondly, the Business Tools include Insights, which make There are a variety of features in the app, including the geofilters it possible to track metrics and engagement for both Facebook that identify the location with a special graphic as well as the and Instagram posts. This is useful for honing your content and ability to draw on your Snaps and to add a variety of graphic adjusting your targets. elements such as stickers, emojis, and lenses. And of course Using Instagram as a business will allow you to communicate there’s a chat function. with customers via text, phone, or email, too. You can also Download the app and create a profile for your business. Easy! provide maps and directions to your location. Now for the hard part. Since the app is designed as a messaging Posting content on Instagram is simple, and although it’s platform, you’ll be starting from a very lonely place. You’ll need meant to be an “in-the-moment” platform, you can schedule to post interesting and fun content fairly regularly in order to posts using a tool such as Hootsuite, Later, or Crowdfire, making gain followers and have viewers for your Snaps, which disappear it easy to keep a good flow going. The most important thing is quickly (you can download them and save them). to be true to your business brand and offer images and videos This is when you’ll need a plan to promote your new profile that convey that brand. on Snapchat with your customers and community. (See tips on page 18.) You might also consider rolling out your new Snapchat profile with an On-Demand Geofilter that highlights your business or an event. On-Demand Geofilters can include brand logos and are easy to set up and schedule. As with Instagram or any social media platform, be sure your posts on Snapchat are true to your business and brand, reflecting the values and passion that make your organization unique.

Post images and videos that convey your brand.

24 ISI EDGE WINTER 2016 ? HOW SHOULD YOU START POSTING? In June 2016, Bloomberg reported that Snapchat had surpassed trick to mastering a move? Insightful. And fun! Most of all, Twitter in the average number of daily users, clocking in last be entertaining. Users are on Instagram and Snapchat for December at 150 million against Twitter’s 140 million. By now, on-the-go, in-the-moment entertainment. that gap may be widening. The last bit of advice is something that I love about social Whenever you dive into a new social media platform, it’s best media. If you’re a new user of Instagram or Snapchat, reach out to have a plan, even if you have to adjust as you go along. Here to your customers and staff for help. Those who are using the are some guidelines to get you snapping and posting like a pro: platforms will be happy to share their own tips and knowledge! • Cross Promote And what a great way to build a connection, both offline and Already using Facebook, Twitter, or Pinterest? Be sure to online. Keep sharing! promote your new profile on Instagram or Snapchat on your existing channels. Offer incentives, such as coupons or discounts that users capture in screenshots, to new followers Catherine Mitchell, Ph.D. (c), is a principal who come from your existing communities. at CommCurve, A Communications Practice, where she helps organizations • Launch During a Key Event leverage communications to meet business Creating content – photos and videos for Instagram Stories goals. An accomplished communicator and Local Snapchat Stories – about an exciting event can whose skills, experience and insights help boost your new profiles on these image-intensive channels. organizations meet critical objectives, she And be sure to cross promote on your existing social profiles. has developed and led corporate-wide • Share What Makes Your Arena Special initiatives in engagement, branding, marketing, social media Inside stories, behind-the-scenes, and sneak peeks are highly and change management. As an academic, her research has popular on both platforms. Featuring your youngest students included communication in virtual environments and new (with parental permission, of course)? Adorable. What does it media. You can follow her on Snapchat and Twitter look like from the top of the Zamboni? Amazing. Instructor’s @catherineonline and on Instagram @justcath.

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ISI EDGE WINTER 2016 25 It’s an Augmented World! Yelp, the online review platform, Learn How Your Business Can Benefitrecently created a filter that identifies PokéStops, asking reviewers to note whether a business is near a PokéStop.

by Catherine Mitchell hanks to Pokémon Go, the AR versus VR phone, the game creates a map of the augmented reality game by Niantic player’s location. The game then displays First, you should understand that AR is Labs that took off like a Jolteon elements from the game – the elusive T different from virtual reality or VR, which and kept going long after predictions Pokémon themselves, the nearby Gyms is a completely immersive experience, as for its fizzle passed, businesses can look where Trainers (as Pokémon Go players if you dropped into a new environment. forward to more games that include their are called) can work with their Pokémon At present, VR requires a headset that locations as destinations for players. How to help them evolve, and PokéStops where focuses the player on scenes through can you be prepared to take advantage of Pokémon could appear. the headset only. AR games, on the the next big craze? other hand, add to the existing real Be on the Map Fortunately, the options for using environment by showing the player the In AR games, the players will be using mobile games and apps to promote a AR content on a phone or Google Glass business can range from very expensive locations to activate gameplay, so you (an optical head-mounted display in the want to be on the map. In Pokémon Go, to free, which is good news for small shape of eyeglasses). The content can these are called PokéStops. If there’s not businesses that don’t have Big Brand appear when triggered by elements in the a PokéStop or two near you, you can bucks. New augmented reality or AR environment such as location, which is submit a request to the game’s maker to games will also be using the GPS tracking how the GPS tracking feature comes into add them. Submit online (go to support. feature of mobile phones that you see in play, or a motion like swiping your hand pokemongo.nianticlabs.com and click Pokémon Go and that will make it possible over a screen. “Submit a Request” for a dropdown menu for businesses that rely on foot traffic to Let’s see how AR works. Your first step of choices) or in the game itself. Niantic play along. Let’s use Pokémon Go as our will be to download and create an account Labs stopped accepting requests during template for creating a buzz around your with Pokémon Go. Using the GPS the summer, so keep checking if you want business with an AR game or app. tracking system in the player’s mobile one. This is also where you can request

26 ISI EDGE WINTER 2016 Encourage Gameplay but the key is to match your business to the game. Pokémon Go is a great fit No matter what the game is about, the for skating venues since it appeals to a Capturing the momentum makers will build in ways for businesses to matching demographic. Vet new games attract players because they want to partner of a fast-moving AR mobile against your target audiences and play with you to make the game exciting. In along when it makes sense. game can seem tricky, but the Pokémon Go, a good option to encourage players is to budget for one of the game’s key is to match your business Catherine Mitchell, Lure Modules, a feature that works much to the game. Pokémon Go is Ph.D. (c), is a principal like sponsored posts on Facebook or a great fit for skating venues at CommCurve, Twitter, costing little and dependent on A Communications since it appeals to a matching demographic. how well it’s targeted and shared. Practice, where she Although players can earn Pokécoins helps organizations during gameplay, the coins can also be leverage commu- purchased for in-app shopping. One Lure nications to meet costs 100 Pokécoins or 99 cents, and there business goals. An accomplished are bulk discounts. The Lure will attract that a PokéStop or Gym be removed from communicator whose skills, experi- Pokémon at the nearest PokéStop for 30 your location if that’s necessary. ence and insights help organizations minutes, and anyone in the area can try to Be sure to promote your status as a meet critical objectives, she has capture the Pokémon during that time. It’s developed and led corporate-wide PokéStop on your social media platforms a great option for creating a Poké-intense initiatives in engagement, branding, as well as in your venue with signage. event for your venue and customers. Be marketing, social media and change Consider special tie-ins or discounts sure to offer special incentives to market management. As an academic, her for Trainers who come in. Yelp, the your business before and after. research has included communication online review platform, recently created Be Playful in virtual environments and new media. a filter that identifies PokéStops, asking You can follow her on Snapchat and reviewers to note whether a business is Capturing the momentum of a fast- Twitter @catherineonline and on near a PokéStop. moving AR mobile game can seem tricky, Instagram @justcath.

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ISI EDGE WINTER 2016 27 Coach Celebrates 40 Years with ISI

ISI member Shelly Bressler shares her 40-year history as an ISI coach.

n the mid 70s when I was 16, I took United States, Canada and Mexico, my After this seven-year experience, we my first private ice skating lesson. I white horse story began — only difference ventured back to the United States, Iwas fortunate to have an ice arena was that my prince was a rock drummer, settling in Bowling Green, Ohio, where not too far from my home in New Jersey so my show days came to a bittersweet end. the ISI skating program was not very (Menon Sports Arena). Arrangements From there, I was invited by a friend popular. However, south of Bowling Green were made for me to meet with figure of Larry LaBorde’s to take over an ISIA some parents and skaters caught wind skating coach Brenda Farmer, who was novelty rink in Memphis, Tenn. Once that there was an ISI coach in Bowling in her prime as a U.S. national competitor. settled in Memphis, I picked up where Green, so they contacted me. From there Menon did both ISIA and USFS and so the former coach left off, coaching I was in my element, coaching ISI again, from the beginning of my skating career I ISIA, testing, competing, performing, testing and going to competitions, many have been engaged in both systems. After producing and directing shows. Then of which were in Michigan. training like it was my job, I auditioned one day, all of the local skaters caught It was at this time when this amazing and was hired to skate and travel with wind that an old friend was coming to set of 2-year-old twins, Amber and Alissa Holiday On Ice — one of the best parts town and were very excited for his visit. Czisny, walked into the doors of the of my life I might add. While traveling the Come to find out it was the one and only Bowling Green Ice Arena and low and Ted Wilson. Ted watched me coach and behold landed in my life. I introduced skate, and before he left he asked me if ISI to this family and by age 3, the twins I would come to Dubai and perform in were competing in Beta, age 4 Gamma Bressler on tour with Holiday on Ice his up and coming ice show. “Not without and Delta. my boyfriend,” I said. Shortly after, two From there, the drummer and I round-trip plane tickets arrived in the received an invitation to move overseas mail and off I went. again. Still connected to Ted Wilson, of course, we moved to Hong Kong and then ISIA Goes International on to Macau, China. There, we all did ISI full steam ahead, so of course again I was Our trip was so awesome that we were in my glory. It was at this time I had my invited back — this time to live there. one and only child — in Asia! This was in the early 80s. I introduced The mid 90s brought me back to ISIA to Ted and we used this system for Bowling Green and still ISI was rather our 30-plus nationalities taking lessons. unpopular! I picked up where I left off Almost immediately we started to gather with the twins and several other well skaters to travel to the United States for accomplished U.S. Figure Skating skaters. the Summer ISIA World competitions; Also, because the arena was still an ISI this was the beginning stages of ISIA member, I was able to test ISI skaters becoming international and realizing the and go to ISI competitions representing IISIA was no longer just for America. Bowling Green State University in ISI.

“ISI, as you can see, has been very good to me personally, as well as to the hundreds of skaters across the world

Bressleressler withwith that I have been affiliated with.” Ambermber andand Alissa Czisny

28 ISI EDGE WINTER 2016 Findlay, Ohio skaters with physical disabilities like cerebral palsy, deafness, and prosthetic limbs, and I With very limited ice available in Bowling even taught a blind person. Among my Green, things began to change. I caught most successful skaters are the twins, who wind that down south they actually are both still very dear to me! Alissa is a had weekly sessions just for team two-time U.S. national champion and her compulsories, so of course I had to check sister, Amber, is a top-level coach at it out. I ran into coaches like Craig Perry, the Detroit Skating Club, where I Laura Meyers and Stacy Franks — all good continue to team coach with her. people. It was at this time I began to plant myself in Findlay, Ohio, in part because they did ISI and they oﬀered considerably more ice time, which obviously equals more work. Bressler Macau From there, I became head pro of Silver withw Ted Rink Blades and met my dearest friend Tracy. Wilson Our vision for this club was endless. Our passion for education, organizational skills, professionalism and growth was headed in the direction we felt best for all “I introduced ISIA to Ted and we used this system skaters, club members and the rink alike. That’s pretty much my short version! for our 30-plus nationalities taking lessons. Almost ISI, as you can see, has been very good to immediately we started to gather skaters to travel me personally, as well as to the hundreds of skaters across the world I have been to the United States for the Summer ISIA World aﬃliated with. So many memories and competitions; it was the beginning stages of ISIA great opportunities have happened for me. I was also privileged to work with special becoming international ... “

On, Wisconsin! On, Wisconsin! Grand old badger state! ~ Wisconsin State Song ISI Synchronized championships March 31-April 2 RecPlex Ice Arena Pleasant Prairie, WI Entry deadline: Feb. 1 skateisi.org/synchro

ISI Synchronized Championships kicks off at RecPlex Ice Arena in Pleasant Prairie, Wis. Grab your teammates and get ready to show off your team spirit and footwork!

ISI EDGE WINTER 2016 29 Coaches’ Corner Kim Hansen GR8 SK8 Tips ISI National Skating Programs & Events Director

One of ISI’s goals is to draw our community of coaches together to network straight up as they and share advice for the betterment of the ice skating industry. Below, you’ll maintain balance and pull arms and ﬁnd tips from several ISI coaches on speciﬁc skating moves and techniques. legs in. A sincere thank you to the coaches who participated. • The skater should keep the arch of Interested in sharing your GR8 SK8 Tips with readers, or have a topic you would like free foot close to addressed? Please send to [email protected]. the knee.

Teaching the Scratch Spin spinning to prevent traveling. Once the COACH 4: free foot has reached the standing knee, A good back scratch COACH 1: we practice pushing the free foot down along the outside of the spinning leg begins with a forward • Using the hockey line, start skater while ﬂexing the free foot. This is all done right inside three turn.n. standing still on the line. Next, have the on the wall. Then we practice doing the The blade rocks overer skater push forward outside edge back same thing while doing a one-foot glide. from the forward insidede to the line (with left arm forward for We start in the basic upright spin position edge to the back outsideside counterclockwise spinners; right arm and then draw the free foot in just as we edge (leaning by the rirightght for clockwise spinners), three turn and did on the wall. I also practice squeezing pinky toe). I tell the skater:skater: start spinning. the arms in at this point. I usually have Try to spin as close to theh endd off the three turn as possible. Imagine an • Use washable markers on the ice to the skater squeeze their elbows in as umbrella. Try to tuck the spin under the draw the pattern to help skater visualize they draw their hands together. Once the umbrella at the far end. the start of the spin. skater has a good understanding of how to control the upper and lower body and After rotating into a backward outside • Don’t add back crossover entrance how to use them together, I let them try edge back spin, it is important for the until spin on the line is strong and the the scratch spin, paying careful attention skater to ﬁnd their balance over their skater’s core is steady. to the axis on entry and maintaining right hip or their rotating axis. He or she balance on the inside edge while spinning. should extend their right arm to the side COACH 2: and left arm in front, trying to balance on COACH 3: the ball of their foot or where their toes Prior to teaching the scratch spin, I think meet the rest of their foot. As he or she it is important for the skater to have a • The skater should begin perpendicular starts pulling in their free leg and arms strong one-foot entry into their one-foot to a line. over the right side of their body, he or spin and the ability to balance with the • He or she should push onto a deep she will feel the centrifugal force they are free leg extended in front for a minimum forward outside edge to skate a half creating and will spin fast. The goal is to of three to four revolutions. circle back to the line. The circle should try to create small circles on top of each When introducing the scratch spin, I become deeper as the skater gets closer other. take the skater to the wall and discuss the to the line. free leg position prior to pulling the leg I instruct the skater as follows: in. Then we discuss the bending of the • The skater should increase the knee • Practice lifting your left leg up and free leg knee until the back of the free bend till momentum stops, then turn check back as you exit into a landing foot touches the knee of the spinning leg. a forward outside three turn to then position. begin the spin. I make a point to explain to the skater • Squeeze your stomach muscles to your that both the skating and free knees • He or she should stay down in the knee spine and don’t lean forward or arch will be facing the same direction while bend until balance is established, rise backward.

30 ISI EDGE WINTER 2016 • Try not to overcontrol your spin. Relax. the skater spins, he or she should wait for herself up while they practice tucking at least two revolutions before starting and finding the air position. • Additional entry options are from a back inside pivot, two feet, or crossing to bring the arms and legs in to increase I think it’s hard for a skater to your free foot over and gently dragging speed and revolutions. The skate will be understand when to release on the takeoff your toe pick along the ice. spinning backwards and the print should and how to control the spin upon landing. be making small circles. We do a lot of sit spins prior to learning this spin and I like the skater to be able to COACH 5: Teaching the Flyyingng Sit Spin holdhold ttheirheir ssitit spin fforor 1155 ttoo 2200 rrevolutions.evolutions. Starting on a line, draw a half circle or half MostMost fifindnd thisthis difficult,difficult, butbut iff theyy ccanan of a heart. Have the skater stand on the COACH 1: holdhold it,it, theythey usuallyusually line leading with the left foot and left arm. findfind the flyingflying sitsit toto Then have the skater push onto the left Instruct the skater to:o: be easiereasier ttoo controcontrol,l, forward outside edge, leading with the left • Use the doorway off tthehe hockeyy benchesbenches.. thus theyy aarere able arm, and increase the curve/edge until • Practice jumping andnd tuckingg uupp left lelegg to maintainmaintain tthehe the top (which skater should be at the (for counterclockwisese spspinners;inners; rirightght llegeg seateseatedd pospositionition top of the half circle) makes a three turn. for clockwise spinners).ers). better.better. The free leg should be held back until the top of the turn at which time it will be brought around in a circular action. COACH 2: When the skater reaches the toe pick or • Off ice, I have the skaterkater jumpjump offff the rake, the free leg will be pulled in up and spinning leg and practiceactice tuckingg tthehe crossed in front of the skating knee. This leg in the air. could be difficult at first so bringing the • I have the skater usee the free leg to the side of the skating knee is doorway to the hockeykey best while the skater learns to balance on box to hold himself or the front of the blade while spinning. As

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ISI EDGE WINTER 2016 31 District & Association Updates

ISI District 6 (Michigan) by Julie Goddard, District Director Happy fall from Michigan! We are in full swing of a new skating season. We have our competition schedule set for the season, and we are excited to travel to Winter Classic in Oxford, Ohio, this year. We love the facility and we are looking forward to all of our teams and skaters heading there to make memories together. We are also looking forward to On-ice presentation by Gerry Lane at spending time with our ISI family, especially Flip! the ISI District 8 Fall Seminar. We are in full planning mode for the 2017 State Games of America in Grand Rapids! We hope to see many coaches and their skaters from across the United States at this awesome event. Everyone in the district is aware of the Rule Revisions and they have been doing a great job of implementing them into their skaters’ programs and learning. Special thanks to the ISI staff for keeping us well informed on all the great things coming from the ISI office! ISI District 8 (Chicago/Milwaukee Metropolitan Area) by Vicky Klinko-Osseland, District Director Toni Cooper presenting at the ISI District 8 Fall Seminar. The ISI District 8 Fall Seminar was held Oct. 9 at Niles Iceland. We had many coaches in attendance, and we were happy to welcome ISI District 10 Gerry Lane and Toni Cooper, who presented (Iowa, Minnesota, Nebraska, North Dakota, on “High Level Spins and Spin Combinations,” South Dakota, Wisconsin) a “Review of ISI Dance Steps,” “High Level by Jane Schaber, CSD, District Director Jumps and Jump Combinations,” and District 10 is off to a great season! We recently “Communication Styles.” We also had a moderated panel held our District seminar on Sept. 25, with 75 discussion on the benefits of using ISI and U.S. Figure Skating coaches in attendance. It was a great day of programs. The discussion was well received. Thanks to Gerry, learning for all, with sessions on judging, the Toni, Mary Gullen, Amy Forbes, Jennifer Ward and Josh new ISI updates, on-ice review of all dance Fischel for participating in the conversation. steps and introducing our District 10 We are gearing up for a full season of competitions, which Conference Champs Challenge! started with Harvest Gold, Nov. 11-13 in Joliet, Ill., and We will be awarding prizes to the three District 10 teams continues with Winter Welcome, Dec. 9-11 in Northbrook, with the largest number of individual participants in the 2017 Ill.; and Frost Fest on Dec. 28 in Rolling Meadows, Ill. There Conference Champs — a great way to give back to our District will also be Freestyle 7-9 test sessions held in conjunction 10 teams. Guest presenter Jimmie Santee gave both on- and with at least the first two competitions of the season. Good off-ice presentations that demonstrated the importance of luck to all skaters and coaches! good quality basics and how those build to great high level Please keep an eye on the District 8 website (learntoskate.org) elements, showing it all starts with a good one-foot glide or and Facebook page for current information on everything we swizzle. These early skills are the central building blocks to have coming up in our district! even the highest level element.

32 ISI EDGE WINTER 2016 Sandy Wittmann, District 10 test chair, reported that we ICE at The Parks hosted their 13th Annual ISI Open have had the following number of skaters pass high-level Competition Sept. 17-18 in Arlington, Texas. Numbers tests in our district over the past year: six FS 8, four FS were down this year — 205 competitors from seven rinks. 9 and two FS 10. Thank you to all of our district coaches The top three placements were: ICE at The Parks, Galleria and programs that recognize the importance of high-level Ice Skating Center in Dallas and Dr Pepper Star Center – skaters continuing with the ISI testing and competition Farmers Branch, Texas. programs. Congratulations to all of these skaters on such Rink News great accomplishments! The Galleria Dallas recently opened their Studio Rink. I am happy to report that all 10 of our district competitions Skating School Director Cori Duncan says, “Come celebrate have secured dates for their competitions for the upcoming your private birthday party, graduation or any occasion in season. Competitions can be a great source of revenue for your our new climate-controlled Studio Rink. The Studio Rink facility and coaches and a great experience for your skaters. is a great place to share ice skating or broomball fun with I have received much feedback from coaches and skating friends, relatives and co-workers in a uniquely private and directors regarding the discontinuation of plans to merge safe environment.” ISI and PSA. All of the feedback has been overwhelmingly The El Paso rink has been renamed as El Paso Figure Skating positive. ISI has such great programs to oﬀer to such a wide Club. The rink re-opened for the season in late September. range of skaters, and it is good to know that people feel so passionately about them and didn’t want to see changes. Now Holiday Shows it is up to us to keep ISI growing as we move forward; be sure Galleria Dallas’ Annual Tree Lighting Celebration will to keep your professional memberships current and register take place at noon and 6 p.m. Nov. 25 and will continue ALL skaters from your facilities! We all need to do our part Saturdays, Nov. 26 – Dec. 17. There are many celebrities to make sure the ISI continues to not only grow, but thrive. joining this annual show, including Johnny Weir. Other holiday shows include: 6th Annual Holidays On Ice Show, Dec. 4, Allen Academy of Skating, Allen, Texas; The Elf’s Journey, Dec. 15, El Paso Figure Skating Club, El Paso, Texas; Holiday at the Parks, Dec. 17, ICE at The Parks, Arlington, Texas; and Holiday Show, Dec. 19, Dr Pepper Star Center – Farmers Branch, Texas.

PSA Executive Director Jimmie Santee leading an on-ice presentation at the District 10 Fall Seminar.

ISI District 11 (Arkansas, Louisiana, Oklahoma, Texas) by Caroline Baker, District Director Fun in the Sun Summer Show, Allen Community Rink. Competitions and Exhibitions NYTEX Sports Centre hosted their Fall Seminar first Summer Skatetacular ISI Open The District 11 seminar was held Oct. 2 at the Dr Pepper Star Competition on Aug. 13. Jennifer Anderson Center – Farmers Branch. Thank you to Farmers Branch for and her team did a great job putting this hosting the seminar. There were approximately 20 coaches in competition together. Skaters are already attendance. Our guest speaker, Gerry Lane from District 12, talking about this event for 2017. covered several topics of interest: “High Level Spins & Spin Allen Community Ice Rink held their first Fun in the Combinations,” “Dance Step Patterns (FS 5-8) with Turns in Sun Summer Show, sanctioned by the ISI, on Aug. 20. Isolation,” and “Using the ISI and USFS Programs Together.” Seventy skaters from their figure skating and learn-to-skate Alexei Sidorov reviewed different teaching techniques for programs performed. They were pleased to have 200 guests high level jumps, and I lead several classroom discussions: in attendance. “Keep the Fun in Skating” and “How to Increase the Number

ISI EDGE WINTER 2016 33 District & Association Updates

of Skaters in Your Rink and the Number of Private Students ISI District 14 and ISI Memberships.” (Northern California, Northern Nevada) Liz Mangelsdorf and Kim Hansen from the ISI office were by Paige C. Scott, District Director also in attendance. Liz and Kim gave presentations on “2016 ISI Rule Changes,” “ISI Membership” and “Judging – How to Unfortunately, our district has lost another Be a Better Judge.” ice rink. As many of you may know, The 2016 District 11 Merit Award was presented to Christy Belmont Iceland closed, and the group to Malacrea, from the Dr Pepper Star Center – Farmers Branch. save Bridgeport is still going strong. This Congratulations! leaves 12 rinks in all of Northern California, not including the seasonal rinks. Parent groups continue to seek financial support in the hope of a new arena here in the Bay Area. It’s humorous that so many people think that Northern California, or the San Francisco Bay area, isn’t a place where skaters originate, but the truth is that numerous Olympians have hailed from this area, including many who started right here in ISI District 14 programs. The 2016 District 14 Championships, once again held at Tahoe Sports & Entertainment in beautiful South Lake Tahoe, had a record number of skaters. This year’s Skater Award went to Julian Chan of Vacaville Ice Sports and his coach, Crystal Miller. The District Merit Award was presented to Coaches gather at the District 11 Fall Seminar. Jane Throckmorton of Skatetown. District 14 is happy to be sending Jane to the 2017 ISI/MIAMA Conference & Trade Show in St. Paul, Minn. ISI District 14 was a proud sponsor of the Adult Challenge Reception at Sharks Ice San Jose, held Friday, Nov. 18. Happy Skating! Ice Skating Institute Asia (ISIAsia) by Linda Huggins, secretary, treasurer Hong Kong District Director 2016 District 11 Merit Award Winner Ice skating in Asia continued to thrive over Christy Malacrea the summer, with new ISI member rinks in Vietnam, Iraq, Japan, Thailand and Cambodia, as well as five new member rinks Costume Parties: throughout China, in Beijing, Wuhan, ICE at the Parks hosted their annual costume party on Changchun, Rizhao and Shenzhen. Oct. 28. Prizes were awarded for costumes and each skater Our growing membership now has received a goody bag of treats. The party was free for all. plenty of competitions to choose from with 23 Invitational Coaches skated with the beginner skaters, talked to parents, events on our calendar, and six new events added in China. played ice skating games with the skaters, etc. It is a great Skate Asia was hosted by Sunway Pyramid Ice in Kuala promotional event for the rink and the sport of ice skating. Lumpur in August and 700 Skaters enjoyed the wonderful 2017 District 11 Competitions Malaysian hospitality and 10 days of exciting competition. Love To Skate Competition, Feb. 18-19; District 11 The four American referees were happy to revisit this great Championships, May 19-21, NYTEX Sports Centre, North venue and were entertained by exhibitions by Julian Yee and Richland Hills, Texas; 14th Annual Open Competition, Sept. Shoko Ishikawa, and some amazing team and individual 16-17, ICE at The Parks. events throughout the week.

34 ISI EDGE WINTER 2016 Statement of Ownership, Management and Circulation

1. Title of Publication: ISI EDGE 2. Publication No.: USPS 017-078. Copies of Single Issue Published Nearest to Filing Date: 17. B4. 3. Date of Filing: 9/22/2016 4. Frequency of Issue: Quarterly 5. No. Average No. Copies of Other Classes Mailed Through the USPS: 5. of Issues Published Annually: Four (4) 6. Annual Subscription Price: Actual No. Copies of Other Classes Mailed Through the USPS: 6. C. $24. 7. Complete Mailing Address of Known Ofﬁce of Publication: Average Total Paid Distribution: 3,154 Actual No. Copies of Single 6000 Custer Road, Bldg. 9, Plano, TX 75023 8. Complete Mailing Issue Published Nearest to Filing Date: 3,188. D1. Average Free Address of Headquarters or General Business Ofﬁce of the Publisher: Distribution by Mail Outside-County: 24. Actual No. Copies of Single 6000 Custer Road, Bldg. 9, Plano, TX 75023 9. Full Names and Issue Published Nearest to Filing Date: 0. D2. Average No. Copies Complete Mailing Address of Publisher and Editor: Publisher, Ice Free Distribution In-County: 0. Actual No. Copies Free Distribution Skating Institute, 6000 Custer Road, Bldg. 9, Plano, TX 75023; Editor, In-County: 0. D3. Average No. Copies Free Distribution Other Classes Eileen Viglione Moseley, 6000 Custer Road, Bldg. 9, Plano, TX 75023; Mailed through USPS: 5. Actual No. Copies of Single Issue Published Managing Editor: None. 10. Owner: Ice Skating Institute, 6000 Custer Nearest to Filing Date: 5. D4. Average Free Distribution Outside the Road, Bldg. 9, Plano, TX 75023 11. Known Bondholders, Mortgagees, Mail: 258. Actual No. Copies of Single Issue Published Nearest to and Other Security Holders Owning or Holding 1 Percent or More Filing Date: 115. E. Average Total Free Distribution: 287. Actual of Total Amount of Bonds, Mortgages, or Other Securities: None. No. Copies of Single Issue Published Nearest to Filing Date: 120. 12. Tax Status: Has Not Changed During the Preceding 12 months. F. Average Total Distribution: 3,441. Actual No. of Copies of Single 13. Publication Title: ISI Edge 14. Issue Date for Circulation Data: Issue Published Nearest to Filing Date: 3,308. G. Average Copies 9/22/15-9/21/16 15. Extent and Nature of Circulation: A. Average Not Distributed: 147. Actual No. Copies of Single Issue Published No. Copies Each Issue During Preceding 12 Months (net press run): Nearest to Filing Date: 192. H. Average Total: 3,588. Actual No. 3,588. Actual No. Copies of Single Issue Published Nearest to Filing Copies of Single Issue Published Nearest to Filing Date: 3,500. Date: 3,500. B1. Average Paid Circulation Outside-County Mail I. Average Percent Paid and/or Requested Circulation: 91.6%. Subscriptions: 3,130. Actual No. Copies of Single Issue Published Actual No. Copies of Single Issue Published Nearest to Filing Date: Nearest to Filing Date: 3,165. B2. Average Paid Circulation In-County 96.3%. 16. Publication of Statement of Ownership will be printed Mail Subscriptions: 0. Actual No. of Copies of Single Issue Published in the Winter 2016 issue of this publication. 17. I certify that all Nearest to Filing Date: 0. B3. Average Sales Through Dealers and information furnished on this form is true and complete: (signed) Carriers and other non-USPS Paid Distribution: 19. Actual No. of Eileen V. Moseley, Editor, (dated) 9/21/16.

PROFESSIONAL SKATERS ASSOCIATION

May 24-27, 2017

Join us as we go country and set the stage in Nashville, Tennessee. Educational sessions will take place at the Franklin Marriott Cool Springs with on-ice sessions at the Ford Ice Center, home to the Scott Hamilton Skating Academy. Nashville EARLY BIRD DEADLINE Conference February 1, 2017 & Trade Show Fi nd your coaching rhythm in music city

www.skatepsa.com

ISI EDGE WINTER 2016 35 CALENDAR

ISI-Endorsed Competitions DECEMBER and Shows & Exhibitions 2-4 ...... White Bear Lake MN 9-12 ...... Oxford OH Deadline for the next EDGE calendar: Dec. 23. For calendar updates, see skateisi.org (Events). White Bear Lake Sports Center Goggin Ice Center White Bear Lake Holiday Open 2016 ISI Winter Classic 3 ...... Panorama City CA LA Kings Valley Ice Center 11-12 ...... Niles IL 1st Annual Holiday Showdown Niles Iceland 3 ...... Marlboro MA Sweetheart Open COMPETITIONS FMC Ice Sports Navin Arena 26 ...... Brooklyn NY Icicle Invitational Lakeside Brooklyn @ LaFrak Center Lakeside NOVEMBER 9 ...... Eagle River AK Lakeside Open Competition 19 ...... Centennial CO Harry J McDonald Memorial Center MARCH South Suburban Ice Arena Holiday On Ice South Suburban Winterfest ISI Competition 9-11 ...... Northbrook IL 18-19 ...... Riverside CA LA Kings Riverside Ice Town Northbrook Sports Center Orange Twist ISI Open 18-20 ...... San Jose CA Winter Welcome S h a r k s I c e a t S a n J o s e ISI Adult Championships JANUARY 31-Apr.2 ....Pleasant Prairie WI RecPlex Ice Arena 5 – 8 ...... Laurel MD 18-20 ...... San Jose CA ISI Synchronized Sharks Ice at San Jose Riverside Ice Championships ISI Holiday Challenge 2017 Lake Placid Championships 8 ...... San Jose CA APRIL

19-20 ...... Findlay OH Skarks Ice at San Jose 22 ...... Flushing NY Bay Cities Synchronized Team Skating The Cube: Findlay Sportsplex Competition World Ice Arena 2016 ISI Flag City Open Team Competition: World Ice Arena 2017 Spring Open “Flip” On Over For Our Fall Classic 13-15 ...... Luverne MN 19-20 ...... Lakewood CA Blue Mound Ice Arena JUNE Ice Crystal Classic 2017 The Rinks – Lakewood ICE 2-4 ...... South St. Paul, MN 20th Annual ISI Competition 14-15 ...... Centennial CO Doug Woog Arena 19-20 ...... New Ulm MN South Suburban Family Sports Center Minneapolis/St Paul ISI Conference Championships Family Sports Center ISI Competition New Ulm Figure Skating Club 14-16 ...... San Diego CA New Ulm Fall Festival 11 ...... Centennial CO Kroc Center Ice South Suburban Ice Arena 2017 Kroc Center Ice ISI Open Yvonne Dowlen Memorial Summer Skatefest 27-29...... Owensboro KY FOLLOW US: City of Owensboro Edge Ice Center JULY 6th Annual Living on The Edge 17-22 ...... Anaheim CA @skateisi FEBRUARY The Rinks – Anaheim ICE ISI World Recreational Team iceskatingisi 3-5 ...... Blaine MN Championships Schwan – Super Rink/NSC Frosty Blades 2017

36 ISI EDGE WINTER 2016 SHOWS & EXHIBITIONS 17 ...... Arlington TX MAY

ICE at The Parks 13-17 ...... South St. Peters MO NOVEMBER Holiday at the Parks St. Peters Rec-Plex 17 ...... Bakersﬁeld CA 11 ...... Montgomery AL Tales of Arabian Nights – 23rd Annual SJCH Ice Center of Bakersﬁeld Spring Show K Lynn Skating School Holiday Ice Show Santa’s Arrival on Ice 19-21 ...... Franklin Park IL 17 ...... San Jose CA 12 ...... Boxborough MA Franklin Park Ice Arena Sharks Ice at San Jose 2017 Spring Show Nashoba Valley Olympia Skate a Holiday Present 20th Annual Make-A-Wish Exhibition in JUNE memory of Stacy Larson 17 ...... Panorama City CA Nov 16- Feb 16 ...... Roseville CA LA Kings Valley Ice Center 17 ...... Boxborough MA Ho Ho Holiday Hoedown Skatetown Ice Arena Nashoba Valley Olympia Skatetown Exhibitions 17 ...... Pekin IL Nashoba Valley Olympia Show Nov 25- Dec 17 ...... Dallas TX Pekin Memorial Arena 2016 Winter Wonderland Expo Ice Skating Center at Galleria Dallas Macy’s Grand Tree Lighting Celebration at 17 ...... Salem MA LIKE US: Galleria Dallas Salem State University, Rockett Arena Ice Skating Institute Viking Skating Club’s Fifth Annual Holiday DECEMBER Exhibition 3-4 ...... Franklin Park IL 17-18 ...... Redwood City CA CLASSIFIED ADVERTISING Franklin Park Ice Arena Nazareth Ice Oasis Franklin’s Rockin Christmas A Disney Holiday Adventure Ice Skating Director Wanted – 6-10 ...... Knoxville TN 18 ...... Roseville CA Fairfax Ice Arena seeks recreational Ice Skating Director. Duties include Ice Chalet – Knoxville Skatetown Ice Arena hiring, training, scheduling, and The 29th Annual Nutcracker On Ice A Christmas Carol supervising part-time staff. Will update 9-10 ...... St. Peters MO and promote skating camps, events, MARCH and new and existing programs. Must St. Peters Rec-Plex have passion for skating, supervisory 23rd Annual Winter Wonderland on Ice 5 ...... Salem MA experience , excellent communication 10 ...... Fremont CA Salem State University, Rockett Arena skills, basic knowledge of Microsoft Viking Glides Through The Year Word/Excel. Flexible hours (35-40 hr Sharks Ice at Fremont week). For details, go to our website at Skate a Holiday Present 24-26 ...... Findlay OH fairfaxicearena.com/news-events. Email 11 ...... Valencia CA The Cube: Findlay Sportsplex resumes to [email protected]. Imagine Ice Station Valencia Instructors Needed – Riverside 2016 Annual Holiday Show 25 ...... Montgomery AL Icetown in Riverside, Calif., is hiring 14-15 ...... Honolulu HI K Lynn Skating School instructors. Instructor needs to be able “Easter Bunny Arrival on Ice” Ice Palace Hawaii to coach Academy classes and build Winter Show – ‘Tis the Season For Traditions private lesson business. Academy has APRIL 350+ skaters. Facility has two sheets 15 ...... Findlay OH of ice, gym and pilates room. Positions 21-23...... Park Ridge IL The Cube: Findlay Sportsplex available immediately. Please email Annual Holiday Exhibition Oakton Ice Arena resume to Monica Viola, Skating Destination Unknown Director, at [email protected] or phone 951-264-4233.

ISI EDGE WINTER 2016 37 SnapShot

EJ GOTTWALD Arena Manager William L. Chase Arena Natick, Mass.

EJ is a big fan of EDUCATION the Boston Bruins! CAM, CAO, CAP

WORK EXPERIENCE Ice Technician, SMG (DCU Center) Employed in ﬁve rinks throughout his career in industry

THE BEGINNING EJ played hockey growing up and spent tons of hours around the rink, as a scorekeeper, skater monitor and snack bar attendant. He always loved the EJ and his environment and that is why he has continued working in the industry. Dad, Ed.

ISI “LOVES” “I love the events that they put on, as well as the annual conference and trade show.”

DID YOU KNOW? Ed enjoys attending Nascar races at different tracks across the country.

BIGGEST CHALLENGE AS AN ARENA MANAGER “Getting everyone to respect the building and not treat it as a jungle gym!”!”

WORDS OF WISDOM “The rink manager is a ﬁgure in any community and, in my opinion, building relationships and communicating with the community, the user groups and the public, is what helps keep the rink running smoothly.”

FAVORITE ACTIVITIES Boating, camping and hockey

VOLUNTEER ROLE Vice president, Board of Directors, North East Ice Skating Managers Association (NEISMA)

MOST INTERESTING MOMENT ON THE JOB “I was making ice during an AHL game, and the team’s game crew was out shooting T-shirts into the seating. As I was driving the resurfacer, they shot a shirt and it hit the top of the glass and bounced back under the machine, and the machine won. It ate that shirt right up and took me 30 minutes to remove it. It was pretty comical for all watching!”

38 ISI EDGE WINTER 2016 iAIM Certiﬁcations (CAP)* CERTIFIED ARENA PROGRAMMER Are Now Available Topics include: • Role of Arena Programmer • Programs for Communities During Annual and Schools • Summer Skating Activities • Elite Programs ISI Conferences! • Competitive Programs • Electronic Marketing • Managing Public Sessions • Working with Volunteers

(CAO)* (CAM)* CERTIFIED ARENA OPERATOR CERTIFIED ARENA MANAGER Topics include: Topics include: • Financial Management • Role of Arena Manager • Emergency Preparedness • Leadership • Building Maintenance & Safety • Financial Management • Computers & Technology • Contract Administration • Custodial & Housekeeping • Arena Scheduling • Risk Management • Public vs. Private • Customer Service Management • Energy Management • Risk Management • Employee vs. Independent • Budgeting for Managers Contractor

(ACSD)** ADVANCED CERTIFIED SKATING DIRECTOR

Topics include: iAIM SPONSORS • Ethics and Creating a Professional Culture • Recreational Programming and Skater Retention • Marketing and Promotions • Budgeting/Accounting • Risk Management • Working Synergistically • Electronic Marketing

Now you can conveniently earn your iAIM certifications while attending annual ISI conferences. * CAM, CAO and CAP are presented in three segments, with full certification iAIM students can also attend general conference sessions and activities in addition to their earned in three years. required certification classes, offering a comprehensive professional development event. ** ACSD is offered in its entirety. iAIM’s Management, Operations, Programming and Skating Director courses equip students with the education and confidence to successfully face real-world challenges encountered on the job.

Since 2001, industry professionals have earned more than 1,000 iAIM certiﬁcations. Join the hundreds of people who have gained a competitive advantage in the workplace and made themselves more valuable to their facilities through iAIM certiﬁcation. From the locker room to the arena, Mondo can stand up to the abuse.

TOUGH

SPORT IMPACT | RAMFLEX