Store Brands Got The Power Come Exhibit With Us

2011

2010 26.0% 2009 25.0% 2008 23.7% 2007 22.3% 21.2%

November 14-16 Chicago Presented by the Private Label Manufacturers Association Store Brands

ll across the country, store brands power is driving big increases in store brands sales. A New categories. New merchandising ideas. New package designs. New shelf allocation. Store brands are reaching unheard of levels of consumer popularity and retailer commitment. For manufacturers, store brands power is the power to compete with big national brands in category after category without big advertising budgets and promotion allowances. It’s the power to make a small and medium-size company important to retailers. It’s the power to market your products to millions of consumers. It means new opportunities for your business. Store brands power is growing, too. According to GfK Roper, 57% of all shoppers now say that they purchase store brands frequently, up from 36% ten years ago. Moreover, 9 out of 10 consumers say that store brands are now as good as or better than national brands and one-third of all shoppers expect to buy more store brands in the year ahead. November Got The Power

THE SHOW FOR STORE BRANDS MORE THAN PRODUCTS PLMA gives you the chance to show your power. For PLMA’s annual show is more than just products, though. nearly 30 years, PLMA’s Private Label Trade Show has PLMA’s Innovation Hall features the latest software and been the place where retailers and suppliers meet to technology to make business more efficient. PLMA’s build their private label business. It’s seminars and workshops give insight into the industry event of the year.With marketing and merchandising. PLMA’s Idea more than 2,000 booths, the show ® presents more than 60 gondolas of spans five halls of Chicago’s products and packaging from retailers around the Rosemont Convention Center. world. PLMA’s Executive Education Program Exhibitors come from more than offers classes on the fundamentals of private label. 35 countries. Product PLMA’s annual show is also the best place for categories include fresh, private label networking.There are brokers and frozen and refrigerated sales agents to help new exhibitors understand foods, beverages, snacks, the marketplace.There are product development and shelf-stable groceries. On the non-food experts who can help put ideas onto retailers shelves. side, there is household and kitchen, paper There are ingredient suppliers who can demonstrate and plastics, health and beauty, GM and new ways to improve products and increase DIY. marketability. Buyers come from all over the world – If you are already making and selling store brands, then , supercenters, discounters, PLMA’s 2010 trade show will open additional doors for drugstores, mass merchandisers, you and your products. If you are not in store brands convenience stores, importers, yet, PLMA can help launch your company’s success. exporters, wholesalers of all kinds, even 2010’s going to be another banner year for store military exchanges. They come to brands. Come exhibit with us. source, to learn, to make contacts. 14-16 Chicago FACTS FOR EXHIBITORS

SHOW LOCATION PRELIMINARY RETAIL AND PLMA’s 2010 Private Label Trade Show WHOLESALE REGISTRATION LIST will be held at the Rosemont Exhibitors receive a preliminary retailer and wholesaler list Convention Center, only 10 minutes 30 days prior to the show to help arrange appointments in from Chicago’s O’Hare International advance.A final list is available after the show to help follow up Airport. Conveniently located within on contacts and arrange post-show appointments. walking distance or short shuttle bus rides from major hotels, the PREVIEW FOR BUYERS convention center provides exhibitors All registered retail and wholesale visitors receive a category- with an easy-to-reach, efficient venue by-category breakdown of companies and their products for trade shows. 30 days prior to the show to help them find exhibitors that they want to see. TRADE SHOW SCHEDULE TM Friday, November 12 PLMA MATCHMAKER TM Booth Set-Up 8:00am - 6:00pm PLMA Matchmaker helps exhibitors arrange appointments with retailers and wholesalers prior to the show. PLMA Saturday, November 13 MatchmakerTM also allows exhibitors to announce new Booth Set-Up 8:00am - 6:00pm product introductions at the show. Sunday, November 14 Booth Set-Up 8:00am - 6:00pm Seminars & Workshops 1:00pm - 3:00pm Innovation Hall Open 3:00pm - 7:00pm Opening Night Reception 7:00pm - 8:00pm Monday, November 15 Salute to Excellence Breakfast 8:00am - 9:00am Trade Show Floor Open 9:00am - 6:00pm Innovation Hall Open 9:00am - 6:00pm Tuesday, November 16 Retail Trends Breakfast 8:00am - 9:00am Innovation Hall Open 9:00am -12:00pm Trade Show Floor Open 9:00am - 4:00pm Wednesday, November 17 Booth Breakdown 8:00am - 1:00pm

BOOTH ASSIGNMENTS The trade show floor is divided into separate food and non- food halls.All booth assignments are on a first-come, first- served basis in order of receipt of application and payment, SEMINARS AND SPECIAL EVENTS product eligibility and availability of space. Exhibit personnel receive free admission to PLMA’s Opening Night Reception, Salute to Excellence Breakfast and Retail SPECIAL AND SECTIONS Trends Breakfast, as well as to all seminars and workshops. The show also features special sections devoted to important new products and services as well as 15 national and regional EXHIBIT RATES pavilions. Consult your PLMA representative regarding these The cost of exhibiting at the 2010 PLMA Private Label Trade pavilions and sections. Show is extremely attractive, too. Choose from a variety of in-line or island configurations.This year’s member rates are: DECORATION AND FURNISHINGS 1 booth (10' x 10') $ 2,500* A full range of exhibit furniture, fixtures, electrical power and 2 booths (10' x 20') $ 3,500 other services can be rented from the official contractor using 3 booths (10' x 30') $ 4,500 forms which will be included in the contractor kit. Exhibitors 4 booths (10' x 40') $ 5,500 may also use their own furnishings, subject to trade show rules 6-unit island (20' x 30') $ 8,000 and safety and fire regulations. 8-unit island (20' x 40') $10,000 10-unit island (20' x 50') $12,000 OFFICIAL PROGRAM GUIDE As a PLMA exhibitor, you get a free listing in the Official * Single unit price increases to $3,000 after Sept. 1. Program Guide which includes company name, address, Non-members add surcharge based on maximum telephone, website, email, product lines and exhibitor membership dues. personnel. Advertising space is also available for companies who wish to promote their booth location or products. RETAILERS FROM AROUND THE WORLD

SUPERMARKETS MASS MERCHANDISERS OFFICEMAX COLES AUSTRALIA A & P DUCKWALL-ALCO STORES PEAPOD COMPANIA GALY AHOLD USA J.C. PENNEY PETCO CO-OP ATLANTIC ALBERTSON'S KMART PETSMART CO-OP ITALIA SCARL PAMIDA STAPLES CORPORATION FAVORITA ANGELO CAPUTO'S FRESH MARKETS SEARS STEW LEONARD'S COST RIGHT LIMITED BAG 'N' SAVE SHOPKO TOYS 'R' US WHOLESALE BI-LO SMART & FINAL TRADER JOE'S D & S FOODS, INC. TARGET ULTA DAIRY FARM THE ANDERSONS THE VITAMIN SHOPPE DOLLARAMA VARIETY WHOLESALERS E-MART WAL-MART STORES, INC. EMKE GROUP BROOKSHIRE GROCERY FARMACIA GUADALAJARA DAVE'S SUPERMARKETS FARMACIAS AHUMADA DELHAIZE USA FARMACIAS BENAVIDES DEMOULAS SUPERMARKETS FARMAHORRO FEDERATED CO-OPERATIVES DOROTHY LANE MARKETS GIANT TIGER STORES EL SUPER GRANDE SUPERMARKETS GRUPO IDEA GRUPO PAO DE ACUCAR GRUPO RAMOS FRESH & EASY NEIGHBORHOOD MARKET H-E-B MEXICO HUDSON'S BAY COMPANY GARDEN FRESH MARKET ICA INTERPROVINCIAL CO-OP STORES JEAN COUTU GROUP KATZ GROUP CANADA LOBLAWS HANNAFORD BROS. LOTTE MART MERCATODO S.A. HARVEY'S SUPERMARKETS METRO GAISANO H-E-B GROCERY COMPANY METRO RICHELIEU HEINEN'S FINE FOODS DOLLAR STORES & DISCOUNTERS CO-OPS & WHOLESALERS MICHAEL ROSSY LTEE. HY-VEE BIG LOTS STORES ASSOCIATED GROCERS OF FLORIDA MONDOU LTEE. MARKET DOLLAR GENERAL CORP. ASSOCIATED WHOLESALE GROCERS NORTH WEST CO. INTERNATIONAL AMERICAN SUPERMARKETS DOLLAR TREE ASSOCIATED WHOLESALERS INC. PHARMASAVE DRUGS NATIONAL J. H. HARVEY CO. FAMILY DOLLAR BOZZUTO'S INC. PITUSA STORES KOWALSKI'S MARKETS FRED'S, INC. C & S WHOLESALE GROCERS PLAZA LAMA K-VA-T JACK'S 99¢ STORES CARDINAL HEALTH PROXIM THE CO. 99¢ ONLY CENTRAL GROCERS PUREGOLD PRICE CLUB R. H. RENY CERTCO SAFEWAY CANADA LUND FOOD HOLDINGS CLUB STORES CERTIFIED GROCERS MIDWEST SAM'S CLUB BRASIL BJ'S WHOLESALE CLUB CHAIN DRUG CONSORTIUM SAM'S CLUB CANADA MURRY'S COSTCO WHOLESALE CHAIN DRUG MARKETING ASSOC. SAM'S CLUB MEXICO SAM'S CLUB DIK DRUG SAMSUNG TESCO CAROLINA GREAT LAKES WHOLESALE 7-11 JAPAN PRICE CHOPPER/GOLUB CORP. CONVENIENCE STORES GROCERS SUPPLY 7-11 TAIWAN BP CONVENIENCE STORES HARVARD DRUG RALEY'S CUMBERLAND FARMS IGA, INC. SOBEYS INC. SAFEWAY INC. HOLIDAY COMPANIES KINRAY SOLO UN PRECIO KUM & GO KRASDALE FOODS SORIANA SAVE-A-LOT KWIK TRIP MCKESSON CORP. SPAR INTERNATIONAL SEDANO'S MAPCO MCLANE COMPANY SUPER CENTRO STATER BROS. 7-ELEVEN MERCHANT DISTRIBUTORS SUPER KOSHER STOP & SHOP SHEETZ NASH FINCH SUPERMAX SUNFLOWER MARKETS SPEEDWAY AMERICA PRIDE PRODUCTS CORP. SUPERMERCADO CENTRAL THREE BEARS ALASKA THORNTONS ROUNDY'S SUPER 99 TOPS MARKETS VALERO SPARTAN STORES SVILUPPO DISCOUNT S.A. TRADE FAIR SUPERMARKETS WAWA SUPER STORE INDUSTRIES T & F PARTNERS S.R.L. TREASURE ISLAND FOODS WILSON FARMS SUPERVALU INC. TESCO FOOD MARKETS MILITARY TOPCO UNIMARC ARMY AIR FORCE EXCHANGE SERVICE UNIFIED WESTERN GROCERS (AAFES) VALU MERCHANDISERS WALDO'S DOLAR MART MEXICO WINCO FOODS NAVAL EXCHANGE COMMISSARY WAKEFERN FOOD CORP. WAL-MART ARGENTINA WINN-DIXIE STORES (NEXCOM) WESTERN FAMILY FOODS INC. WAL-MART BRASIL DRUG CHAINS SPECIALTY RETAILERS WHITE ROSE FOODS WAL-MART CANADA CVS/CAREMARK ACE HARDWARE INTERNATIONAL RETAILERS WAL-MART CENTRO AMERICA DISCOUNT DRUG MART ADVANCE AUTO PARTS AHOLD WAL-MART CHINA DUANE READE BABIES 'R' US BUDGET FOOD STORES WAL-MART MEXICO HARMON STORES BALDUCCI'S CADENA COMERCIAL OXXO WAL-MART PUERTO RICO KERR DRUG BEST BUY CALLEJA WOOLWORTHS AUSTRALIA MARC GLASSMAN CHRISTMAS TREE SHOPS CANADIAN TIRE WOOLWORTHS SOUTH AFRICA MEDICINE SHOPPE INTERNATIONAL COST PLUS WORLD MARKETS CANDYLAND NAVARRO DISCOUNT FRESH DIRECT CARNE MART * PLMA's retail and wholesale list is CORP. GNC CENCOSUD S.A. based on attendance at past PLMA USA/SUPER D DRUG H2O PLUS CHEDRAUI trade shows. WALGREEN CO. LOWE'S WELCOME TO PLMA

elcome to the Private Label Manufacturers RESEARCH AND PUBLICATIONS WAssociation.With more than 3,000 member PLMA provides members with key intelligence data, too. In companies worldwide, PLMA is the only industry conjunction with The Nielsen Company, PLMA publishes the organization devoted entirely to promoting the interests Annual Private Label Yearbook with market share data from of store brands.Through its year-round programs and supermarkets, drug chains and mass merchandisers. PLMA publications, PLMA gives members the contacts also regularly tracks consumer shopping behavior.To keep and services they need to compete members informed throughout the year, PLMA provides effectively in today’s marketplace. members with the exclusive E-Scanner MEMBERSHIP PROFILE newsletters. Founded in 1979, PLMA’s membership ranges from multi- PLMA ONLINE national corporations to small family-owned Members also have access to suppliers.Their products include food, exclusive online services. beverages, snacks, health and beauty, household, PLMA’s Internet Yearbook offers kitchen, housewares, DIY,leisure and general market share data from Nielsen merchandise. Some member manufacturers only for nearly 700 product categories do private label. Others are well-known brand and subcategories on a quarterly makers who also have private label operations. basis across all channels and nine Together, they form PLMA’s Active Membership. For geographical regions. PLMAGlobal brokers and trade suppliers, there is PLMA’s Associate reaches retailers around the world. Membership. For international companies, there is PLMALive! provides PLMA International Council. news and information about the industry. TRADE SHOWS Visit www.plma.com PLMA provides member manufacturers for details. with selling opportunities around the world. In addition to PLMA’s EXECUTIVE annual show in Chicago, EDUCATION PLMA presents the Members can also “World of Private participate in PLMA’s Label” International Executive Education Trade Show in May in program, developed Amsterdam in Europe. in conjunction with PLMA is also co- St. Joseph’s University sponsoring the Shanghai in Philadelphia.The Private Label Fair in program offers an intensive, 4-day program of courses December, 2010. covering private label history, retail marketing and merchandising, new product development and CONFERENCES promotion. PLMA also conducts training programs AND SEMINARS for SQF and BRC certification. PLMA also presents conferences and events A UNIQUE ORGANIZATION throughout the year that deal with cutting-edge issues from FOR A UNIQUE INDUSTRY marketing and consumer trends to trade practices and You may belong to other trade associations, you may legislative and regulatory concerns.These include PLMA’s exhibit at other trade shows, but PLMA is unique. Annual Meeting & Leadership Conference and PLMA’s That is why it has grown bigger and bigger for 30 years. Washington Conference. Come grow with us.

November 14-16 Chicago Presented by the Private Label Manufacturers Association 630 Third Avenue, New York,NY 10017 Telephone:(212) 972-3131 Fax: (212) 983-1382 E-mail: [email protected] www.plma.com