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Pengaruh Tagar “2019Ganti Presiden” Di Media Sosial Instagram Terhadap Minat Mengganti Presiden Dikalangan Mahasiswa Fisip Usu

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Pengaruh Tagar “2019Ganti Presiden” Di Media Sosial Instagram Terhadap Minat Mengganti Presiden Dikalangan Mahasiswa Fisip Usu PENGARUH TAGAR “2019GANTI PRESIDEN” DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT MENGGANTI PRESIDEN DIKALANGAN MAHASISWA FISIP USU SKRIPSI ALFI SYAHRI LUBIS 150904071 JURNALISTIK PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SUMATERA UTARA MEDAN 2019 Universitas Sumatera Utara PENGARUH TAGAR “2019GANTI PRESIDEN” DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT MENGGANTI PRESIDEN DIKALANGAN MAHASISWA FISIP USU SKRIPSI ALFI SYAHRI LUBIS 150904071 JURNALISTIK UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI MEDAN 2019 Universitas Sumatera Utara LEMBAR PERSETUJUAN Skripsi ini disetujui untuk dipertahankan oleh: Nama : Alfi Syahri Lubis NIM : 150904071 Judul : Pengaruh tagar ―2019 ganti Presiden‖ di media sosial instagram terhadap minat mengganti Presiden dikalangan mahasiswa FISIP USU Dosen Pembimbing, Ketua Prodi, Dr.Sakhyan asmara MSP Dra. Dewi Kurniawati,M.Si, Ph.D NIP.1955609171984031001 NIP. 196505241989032001 Dekan Dr. Muryanto Amin, S.Sos.,M.Si. NIP. 197409302005011002 Universitas Sumatera Utara HALAMAN PERNYATAAN ORISINALITAS Skripsi ini adalah hasil karya saya sendiri, semua sumber baik yang dikutip maupun yang dirujuk telah saya cantumkan sumbernya dengan benar. Jika di kemudian hari saya terbukti melakukan pelanggaran (plagiat) maka saya bersedia diproses sesuai dengan hukum yang berlaku. Nama : Alfi Syahri Lubis NIM : 150904071 Departemen : Ilmu Komunikasi Tanda Tangan : Tanggal : Universitas Sumatera Utara HALAMAN PENGESAHAN Skripsi ini diajukan oleh : Nama : Alfi Syahri Lubis NIM : 150904071 Departemen : Ilmu Komunikasi Judul : Pengaruh tagar ―2019 ganti Presiden‖ di media sosial Instgram terhadap minat mengganti Presiden Telah berhasil dipertahankan di hadapan Dewan penguji dan diterima sebagai bagian persyaratan yang diperlukan untuk memperoleh gelar Sarjana Ilmu Komunikasi pada Departemen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Poitik Universitas Sumatera Utara. Majelis Penguji Ketua Penguji : (..............................) Penguji : (..............................) Penguji Utama : (..............................) Ditetapkan di : Medan Tanggal : Maret 2019 Universitas Sumatera Utara HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI TUGAS AKHIR UNTUK KEPENTINGAN AKADEMIS Sebagai civitas akademik Universitas Sumatera Utara, saya yang bertanda tangan di bawah ini : Nama : NIM : Departemen : Fakultas : Universitas : Jenis Karya : Skripsi Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Universitas Sumatera Utara Hak Bebas Royalti Non Eksklusif (Non-eksklusive Royalty Free Right) atas karya ilmiah saya yang berjudul : Pengaruh tagar ―2019 ganti Presiden‖ di media sosial Instgram terhadap minat mengganti Presiden Beserta perangkat yang ada (jika diperlukan). Dengan Hak Bebas Royalti Noneksklusif ini Universitas Sumatera Utara berhak menyimpan, mengalihmedia/format-kan, mengelola dalam bentuk pangkalan data (database), merawat dan mempublikasikan tugas akhir saya tanpa meminta izin dari saya selama tetap mencantumkan nama saya sebagai penulis/pencipta dan sebagai pemilik Hak Cipta. Demikian pernyataan ini saya buat dengan sebenarnya. Dibuat di : Pada Tanggal : Yang Menyatakan Universitas Sumatera Utara KATA PENGANTAR Puji dan syukur peneliti panjatkan kepada Allah SWT, yang senantiasa memberikan rahmat dan karunia-Nya sehingga saya dapat menyelesaikan skripsi ini. Penulisan skripsi yang berjudul Pengaruh tagar ―2019 ganti Presiden‖ terhadap minat mengganti Presiden dikalangan mahasiswa FISIP USU ini dilakukan dalam rangka memenuhi salah satu syarat untuk memperoleh gelar Sarjana Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik dengan almamater Universitas Sumatera Utara. Peneliti menyadari bahwa tanpa bantuan dan bimbingan dari berbagai pihak dari masa perkuliahan sampai pada penyusunan skripsi ini, sangatlah sulit bagi peneliti untuk menyelesaikan skripsi ini. Peneliti dapat menyelesaikan skripsi ini dengan lancar dikarenakan dukungan dan bantuan dari pihak-pihak yang terkait. Maka, dalam kesempatan ini, peneliti ingin mengucapkan terima kasih yang sebesar-besarnyakepada kedua orangtua peneliti, Bapak M. Amin Lubis dan Ibu Hj. Siti Muamamanah yang selalu sabar memberikan dukungan kepada peneliti baik itu dukungan moral maupun materi serta memberikan semangat kepada peneliti untuk menyelesaikan skripsi. Selain itu saya berterima kasih kepada : 1. Bapak Dr. Muryanto Amin, M.Si selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik. 2. Ketua Program Studi, Ibu Dra. Dewi Kurniawati, M.Si, Ph.D dan Sekretaris Departemen, Ibu Emilia Ramadhani, M.A 3. Dosen pembimbing peneliti, Pak Dr.H.Sakhyan Asmara, MSP yang selalu sabar membimbing peneliti hingga selesainya skripsi ini. 4. Seluruh Dosen dan Pengajar di Program Studi Ilmu Komunikasi FISIP USU 5. Staf Departemen Kak Maya dan Kak Yanti yang dengan ramah dan sabar membantu peneliti dalam setiap proses permasalahan dan urusan perkuliahan. v Universitas Sumatera Utara 6. Saudara peneliti, Reza AP Lubis, Riswan Ahmad Yazid Lubis dan Fadli Ramadhan Lubis yang selalu memberikan semangat serta berbagi pengalaman dan ilmu kepada peneliti. 7. Keluarga Besar peneliti, baik keluarga Opung Usman Lubis dan keluarga Opung Saleh Lubis, dan yang lainnya yang tidak bisa disebutkan namanya satu persatu. 8. Teman-teman semasa perkulihan yang sudah menjadi sahabat peneliti sampai akhir masa perkuliahan, Fadhil, Odis, Moceng, Iky, Donny, Imanuel, Maya, Sely, Rara, Nuy, Rima, Lady, dan Bunga. Terimakasih telah membantu peneliti dalam menyelesaikan skripsi. Dan terimakasih telah mengisi hari-hari peneliti selama perkuliahan ini. 9. Sahabat semasa SMA peneliti, fauzi, arief, sukdeep, manumpak, dan fikri abdillah yang dari awal selalu memberikan semangat dan dukungan kepada peneliti selama kuliah hingga mengerjakan skripsi. 10. Teman-teman peneliti dari stambuk 16 yang menjadi teman-teman dalam mengulang mata kuliah desain grafis. Demikianlah skripsi ini masih memilki kekurangan di dalamnya. Oleh karena itu, peneliti sangat mengharapkan kritikan, saran serta masukan untuk perbaikan dan penyempurnaan skripsi ini. Semoga skripsi ini kelak menjadi sumber inspirasi dan informasi bagi banyak pihak. Akhir kata, peneliti mohon maaf atas segala kesalahan yang terdapat pada skripsi ini dan terima kasih. Medan, Maret 2019 Alfi Syahri Lubis vi Universitas Sumatera Utara ABSTRAK Penelitian ini berjudul ―Pengaruh Tagar ―2019 Ganti Presiden‖ Di Media Sosial Instagram Terhadap Minat Mengganti Presiden Di Kalangan Mahasiswa FISIP USU‖. Metode penelitian yang digunakan dalam penelitian ini adalah metode korelasional yang memiliki tujuan untuk mencari hubungan antara variabel X dan variabel Y. Populasi pada penelitian ini adalah Mahaasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara stambuk 2015-2018. Menggunakan teknik pengumpulan data menggunakan kuesioner yang disebar kepada 97 responden. Teknik sampling yang digunakan adalah Purposive proportional random sampling dan accidental random sampling. Teknik analisis menggunakan tabel tunggal, tabel silang dan uji hipotesis menggunakan rumus Pearson Product Moment melalui aplikasi SPSS 22. Data yang sudah didapat kemudian diolah menggunakan Skala Guildford dan hipotesis yang ditemukan adalah hipotesis Ho ditolak dan hipotesis Ha diterima, yaitu terdapat pengaruh tagar ―2019 ganti Pesiden‖ di media sosial Instagram terhadap minat mengganti Presiden di kalangan mahasiswa FISIP USU. Hasil uji hipotesis menunjukkan bahwa hubungan antara variabel X dan variabel Y memiliki hubungan cukup berarti. Kata Kunci : Komunikasi, Komunikasi Politik, Tagar vii Universitas Sumatera Utara ABSTRACT This research is entitled "Influence of Tagar" 2019 Change of President "on Instagram Social Media Against the Interest in Replacing the President among USU's Social Sciences Students". The research method used in this study is a correlational method that aims to find a relationship between variables X and Y variables. The population in this study is the Faculty of Social Sciences and Political Sciences University of North Sumatra 2015-2018 stambuk. Using data collection techniques using a questionnaire distributed to 97 respondents. The sampling technique used was Purposive proportional random sampling and accidental random sampling. The analysis technique uses a single table, cross table and hypothesis testing using the Pearson Product Moment formula through the SPSS 22 application. The data that has been obtained is then processed using the Guildford Scale and the hypothesis found is that the hypothesis Ho is rejected and the hypothesis Ha is accepted, ie there is the effect of changing 2019 tags President "on Instagram social media for the interest in changing the President among USU's FISIP students. The results of the hypothesis test indicate that the relationship between variables X and variable Y has a significant relationship. Keywords: Communication, Political Communication, Hashtag viii Universitas Sumatera Utara DAFTAR ISI LEMBAR PERSETUJUAN .................................................................................. i LEMBAR PENGESAHAN .................................................................................. ii HALAMAN PERNYATAAN ORISINALITAS................................................ iii LEMBAR PERSETUJUAN PUBLIKASI KARYA ILMIAH ......................... iv KATA PENGANTAR ........................................................................................... v ABSTRAK.... ......................................................................................................
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