YouGov poll results of French consumer views to deforestation.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2031 adults. Fieldwork was undertaken between 10th - 12th March 2021. The survey was carried out online. The figures have been weighted and are representative of all France adults (aged 18+).
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q5. Deforestation refers to the destruction and loss of natural forest and biodiversity.How likely, if at all, would you be to buy deforestation-free meat, if offered, the next time you visit the supermarket? Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Likely 80% 79% 80% 82% 81% 80% 82% 78% 81% Net: Not Likely 20% 21% 20% 18% 19% 20% 18% 22% 19%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q6. To what extent do you feel that supermarkets are transparent/honest on the origins of their meat and links to deforestation? Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Transparent/Honest 41% 43% 40% 42% 41% 47% 42% 38% 42% Net: Not Transparent/Honest 59% 57% 60% 58% 59% 53% 58% 62% 58%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q7. How likely, if at all, are you to shop at another supermarket if that other store did more to protect consumers from consuming 'deforesting' chicken, pork, beef, or offered a wider range of deforestation-free meat products? Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Likely 66% 66% 67% 69% 72% 64% 69% 63% 69% Net: Not Likely 34% 34% 33% 31% 28% 36% 31% 37% 31%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q8. How much, if at all, do you trust supermarkets in general in dealing with deforestation? Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Trust 34% 34% 34% 32% 35% 41% 35% 30% 34% Net: Not Trust 66% 66% 66% 68% 65% 59% 65% 70% 66%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
To what extent do you agree or disagree with each of the following statements? Please select one option on each row. WMD_Q9_1. Supermarkets should not do business with companies that are driving deforestation in Brazil Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Agree 89% 87% 91% 87% 89% 88% 92% 89% 89% Net: Disagree 11% 13% 9% 13% 11% 12% 8% 11% 11%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q9_2. I would consider a change in diet based on the knowledge that meat production is leading to the destruction of the Amazon and other areas of natural beauty and biodiversity
Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Agree 62% 59% 65% 64% 63% 58% 62% 62% 61% Net: Disagree 38% 41% 35% 36% 37% 42% 38% 38% 39%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q9_3. Supermarkets should have an obligation to act about deforestation Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Agree 86% 83% 89% 85% 88% 86% 89% 85% 86% Net: Disagree 14% 17% 11% 15% 12% 14% 11% 15% 14%
Company Gender Age Groups data
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Carrefour
WMD_Q9_4. Governments should oblige supermarkets to act on deforestation Unweighted base 2031 961 1070 185 316 336 359 835 860 Base: All France Adults 2031 969 1062 207 313 331 349 831 850 Net: Agree 85% 81% 88% 85% 84% 86% 88% 83% 84% Net: Disagree 15% 19% 12% 15% 16% 14% 12% 17% 16% You Gov poll results on consumer views regarding deforestation – Germany
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2034 adults. Fieldwork was undertaken between 5th - 9th March 2021. The survey was carried out online. The figures have been weighted and are representative of all Germany adults (aged 18+).
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q5. Deforestation refers to the destruction and loss of natural forest and biodiversity.How likely, if at all, would you be to buy deforestation-free meat, if offered, the next time you visit the supermarket? Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Likely 68% 69% 66% 61% 69% 66% 72% 67% 70% Net: Not Likely 33% 31% 34% 39% 31% 34% 28% 33% 30%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q6. To what extent do you feel that supermarkets are transparent/honest on the origins of their meat and links to deforestation? Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Transparent/Honest 51% 52% 49% 51% 53% 49% 52% 50% 52% Net: Not Transparent/Honest 49% 48% 51% 49% 47% 51% 48% 50% 48%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q7. How likely, if at all, are you to shop at another supermarket if that other store did more to protect consumers from consuming 'deforesting' chicken, pork, beef, or offered a wider range of deforestation-free meat products? Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Likely 62% 59% 66% 62% 68% 66% 62% 60% 66% Net: Not Likely 38% 41% 34% 38% 32% 34% 38% 40% 34%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q8. How much, if at all, do you trust supermarkets in general in dealing with deforestation? Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Trust 40% 40% 39% 37% 45% 43% 42% 37% 41% Net: Not Trust 60% 60% 61% 63% 55% 57% 58% 63% 59%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
To what extent do you agree or disagree with each of the following statements? Please select one option on each row. WMD_Q9_1. Supermarkets should not do business with companies that are driving deforestation in Brazil Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Agree 87% 85% 89% 80% 84% 87% 88% 89% 89% Net: Disagree 13% 15% 11% 20% 16% 13% 12% 11% 11%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q9_2. I would consider a change in diet based on the knowledge that meat production is leading to the destruction of the Amazon and other areas of natural beauty and biodiversity
Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Agree 66% 61% 70% 66% 69% 70% 66% 63% 67% Net: Disagree 34% 39% 30% 34% 31% 30% 34% 37% 33%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q9_3. Supermarkets should have an obligation to act about deforestation Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Agree 79% 75% 83% 73% 76% 78% 80% 81% 81% Net: Disagree 21% 25% 17% 27% 24% 22% 20% 19% 19%
Gender Age Groups Company breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ EDEKA
WMD_Q9_4. Governments should oblige supermarkets to act on deforestation Unweighted base 2034 1042 992 192 326 311 427 778 830 Base: All Germany Adults 2034 995 1039 185 311 295 365 878 831 Net: Agree 75% 72% 78% 75% 75% 76% 74% 75% 75% Net: Disagree 25% 28% 22% 25% 25% 24% 26% 25% 25% YouGov poll results – views on deforestation in the Netherlands.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1004 adults. Fieldwork was undertaken between 5th - 11th March 2021. The survey was carried out online. The figures have been weighted and are representative of all Netherlands adults (aged 18+).
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q5. Deforestation refers to the destruction and loss of natural forest and biodiversity.How likely, if at all, would you be to buy deforestation-free meat, if offered, the next time you visit the supermarket? Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Likely 56% 55% 57% 59% 55% 53% 57% 56% 59% Net: Not Likely 44% 45% 43% 41% 45% 47% 43% 44% 41%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q6. To what extent do you feel that supermarkets are transparent/honest on the origins of their meat and links to deforestation? Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Transparent/Honest 47% 50% 45% 49% 45% 54% 41% 48% 49% Net: Not Transparent/Honest 53% 50% 55% 51% 55% 46% 59% 52% 51%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q7. How likely, if at all, are you to shop at another supermarket if that other store did more to protect consumers from consuming 'deforesting' chicken, pork, beef, or offered a wider range of deforestation-free meat products? Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Likely 49% 45% 52% 54% 48% 53% 49% 46% 55% Net: Not Likely 51% 55% 48% 46% 52% 47% 51% 55% 45%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q8. How much, if at all, do you trust supermarkets in general in dealing with deforestation? Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Trust 49% 51% 48% 49% 52% 51% 44% 50% 49% Net: Not Trust 51% 49% 52% 51% 48% 49% 56% 50% 51%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
To what extent do you agree or disagree with each of the following statements? Please select one option on each row. WMD_Q9_1. Supermarkets should not do business with companies that are driving deforestation in Brazil Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Agree 82% 80% 83% 81% 82% 78% 76% 86% 85% Net: Disagree 18% 20% 17% 19% 18% 22% 24% 14% 15%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q9_2. I would consider a change in diet based on the knowledge that meat production is leading to the destruction of the Amazon and other areas of natural beauty and biodiversity
Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Agree 65% 62% 68% 66% 66% 64% 62% 66% 68% Net: Disagree 35% 38% 32% 34% 34% 36% 38% 34% 33%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q9_3. Supermarkets should have an obligation to act about deforestation Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Agree 75% 73% 78% 76% 73% 71% 72% 79% 79% Net: Disagree 25% 27% 22% 24% 27% 29% 28% 21% 21%
By shopping Gender Age Groups preference
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Albert Heijn
WMD_Q9_4. Governments should oblige supermarkets to act on deforestation Unweighted base 1004 495 509 113 164 157 166 404 555 Base: All Netherland Adults 1004 493 511 106 159 148 179 413 553 Net: Agree 68% 68% 68% 76% 76% 66% 64% 66% 72% Net: Disagree 32% 32% 32% 24% 24% 34% 36% 34% 28% YouGov poll results: UK consumer views on deforestation.
This document highlight results from a Mighty Earth commissioned poll to understand UK consumer attitudes to deforestation. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2093 adults. Fieldwork was undertaken between 5th - 9th March 2021. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q5. Deforestation refers to the destruction and loss of natural forest and biodiversity.How likely, if at all, would you be to buy deforestation-free meat, if offered, the next time you visit the supermarket? Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Likely 56% 56% 55% 65% 59% 64% 49% 50% 57% Net: Not Likely 44% 44% 45% 35% 41% 36% 51% 50% 43%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q6. To what extent do you feel that supermarkets are transparent/honest on the origins of their meat and links to deforestation? Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Transparent/Honest 46% 45% 47% 46% 45% 46% 43% 47% 46% Net: Not Transparent/Honest 54% 55% 53% 54% 55% 54% 57% 53% 54%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q7. How likely, if at all, are you to shop at another supermarket if that other store did more to protect consumers from consuming 'deforesting' chicken, pork, beef, or offered a wider range of deforestation-free meat products? Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Likely 51% 48% 54% 64% 60% 56% 52% 42% 53% Net: Not Likely 49% 52% 46% 36% 40% 44% 48% 58% 47%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q8. How much, if at all, do you trust supermarkets in general in dealing with deforestation? Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Trust 38% 35% 40% 28% 34% 41% 37% 40% 35% Net: Not Trust 62% 65% 60% 72% 66% 59% 63% 60% 65%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
To what extent do you agree or disagree with each of the following statements? Please select one option on each row. WMD_Q9_1. Supermarkets should not do business with companies that are driving deforestation in Brazil Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Agree 87% 84% 90% 84% 89% 90% 83% 88% 88% Net: Disagree 13% 16% 10% 16% 11% 10% 17% 12% 12%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q9_2. I would consider a change in diet based on the knowledge that meat production is leading to the destruction of the Amazon and other areas of natural beauty and biodiversity
Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Agree 62% 58% 66% 71% 65% 65% 57% 59% 61% Net: Disagree 38% 42% 34% 29% 35% 35% 43% 41% 39%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q9_3. Supermarkets should have an obligation to act about deforestation Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Agree 83% 79% 88% 83% 86% 84% 80% 83% 83% Net: Disagree 17% 21% 12% 17% 14% 16% 20% 17% 17%
Company Gender Age Groups breakdown
Total
Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Tesco
WMD_Q9_4. Governments should oblige supermarkets to act on deforestation Unweighted base 2093 979 1114 208 313 365 339 868 835 Base: All UK Adults 2093 1015 1078 232 313 366 345 837 832 Net: Agree 82% 76% 87% 87% 84% 84% 83% 77% 82% Net: Disagree 18% 24% 13% 13% 16% 16% 17% 23% 18%