Determinants of Households’ Adoption of Organic Pesticides: Evidence from Missouri Lan Tran, University of Missouri-Columbia (
[email protected]) Laura McCann, University of Missouri-Columbia, (
[email protected]) and Dong Won Shin, Korea Environment Institute (
[email protected]) Selected Paper prepared for presentation at the 2019 Agricultural & Applied Economics Association Annual Meeting, Atlanta, GA, July 21-23 Copyright 2019 by [authors]. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. Abstract This study investigates determinants of household’s adoption of organic pesticides in lawn care management using evidence from a mail survey in Missouri. Residential lawns in Missouri often are damaged from weeds and insects and organic pesticides would be one solution for natural, organic or integrated pest management (IPM) lawn care. Using a set of demographic characteristics, environmental attitudes, perception of neighborhood attitudes, time spent on lawn care and other yard work habits, the study employs a multinomial logistic model given the unique dataset. We find that the relative risk ratio of being in the adopter category would be from 3 to 18 times more likely for more serious environmental concerns, and 0.096-0.463 times more likely for more time spent on lawn care with respect to non-adopters who had never heard of organic pesticides and non- adopters know them well, respectively. Critically, people who know organic pesticides well agreed with neighbor’s aesthetic concern are more likely to be non-adopters by the relative probability of 1.54.